Wix Bookings: The Essential Checklist for Beauty Business Owners
9 min read
Wix Bookings is a versatile online scheduling platform tailored to meet the needs of beauty industry professionals (e.g. beauty and nail salons, spas, skin and hair therapy clinics). Manage your bookings and staff, streamline your day-to-day operations, and offer great customer service. This allows you to spend more time focusing on your business and your clients, and less time on administrative tasks.
Build and grow your online presence
- Beauty templates - Wix Bookings features a range of custom templates designed for beauty businesses: Hair, Makeup & Cosmetics, Wellness and more.
- AI site builder - By answering a few short questions, the Wix AI website builder creates a site tailored to your beauty business, and your specific needs.
- Link in Bio - Make a free “Link in Bio” page that reflects your brand's look & feel, and use it on your social channels to drive schedule bookings.
- Members app - Make scheduling appointments and managing bookings easier for your clients with the Spaces by Wix members app.
- Branded app - Get your own branded app on the app store with a paid branded app.
Set up your business for success
Allow clients to book services anytime, anywhere with customizable, responsive booking pages. Boost sales by enabling multi-service appointments, and by offering dynamic pricing. Simplify staff management with features like customizable working hours, calendar syncing, and staff permissions.
- Online Bookings - Let your clients book appointments at any time and from anywhere using your customized booking pages.
- Multi-service - Grow sales by allowing clients to book multiservice appointments.
- Booking policies - Set a booking and cancellation policy for each service separately. This allows you to keep your most in-demand services as fully booked as possible. You can also set your appointment bookings as "request to book".
- Resources - Create resources like rooms, stations, or chairs and assign them to services that require them so they also get booked when clients make their appointments.
- Multi-location - Add and manage all of your business locations.
- Dynamic pricing per staff - Set different pricing for each staff member.
- Conferencing link - Let every staff member connect their own video conferencing accounts.
Optimize your online and in-person payments with Wix Bookings
Simplify your payment processes with Wix Bookings. Offer flexible options like Afterpay and streamline in-person transactions with our POS solutions. Simplify invoicing, request payments with pay links, offer convenient methods like Credit Card on file, and more.
Get paid online
- Online payments - Let your clients book and pay in advance on your website with Wix Payments.
- Wix also supports a variety of payment providers, based on your preferences and location.
- Afterpay - Allow customers to pay in installments with Afterpay.
Get paid in person, or after the service
- Retail POS - Make your phone a point of sale, so clients can accept payment for services that have already been booked.
- Mobile POS - Use your phone as a point-of-sale (POS).
- CC on file - Save clients' credit card details and charge for future bookings in a more convenient way.
- Charge manually with cc details - Accept payments by typing in the customers' credit card details. This works great for accepting bookings over the phone.
- Pay links - Instantly request payments from contacts by sharing unique pay link URLs that allow them to make secure online payments. Share pay links via email, social media, SMS, and other channels. You can also create and send QR codes as pay links.
- Invoices - Create and send professional invoices in seconds. Simply email or text your invoice so your clients can make payment.
Limit no shows by charging deposits
- Charge deposits - If you prefer not to charge your clients the full service fee upfront, you can accept an initial deposit fee at the time of booking, and receive the rest in person or with an automation to complete the payment after the service is provided.
Streamline your day-to-day business management
Manage staff, schedules, appointments, and more from anywhere. Stay organized by blocking holiday hours, tracking attendance, and managing meeting notes.
Manage your staff members
- Set up your staff members - Add your staff to your site, and give them different roles and permissions so they can handle their clients and bookings.
- Working hours - Set the working hours of each employee and create an easy-to-manage work schedule.
- Sync staff members' personal calendars - Allow staff members to sync their personal calendars with your site's Booking Calendar to keep your availability as up-to-date as possible.
- Holiday mode - You can block off hours for yourself or for staff members on your Wix Bookings calendar. During those blocked time slots, customers will not be able to book appointments.
- Payroll management - Set pay rates for your staff and calculate gross pay for payroll. Choose from a flat rate per service, per participant, or a percentage rate based on total session price.
Manage your bookings
- Calendar - With one click, easily view all your service details, and quickly review each employee's upcoming schedule to check their availability. Choose the view that is most convenient for you by using the various filters in the Booking Calendar.
- Attendance management - Using the Bookings calendar, you can keep track of who pays and who attends services at your business. You can also cancel sessions and issue refunds if needed.
- Meeting notes - Whether you want to jot down information about an upcoming booking or keep track of what happened in a service you already provided, you can easily add a note to your appointments and classes. This is great for creating rapport with regular clients.
- Booking list - Use the Booking List in your site's dashboard to track and review all booking activity on the site. You can also add different filters and search parameters to review past, present and future bookings.
- Wix app - Run your business from your mobile device while you're on-the-go. The Wix app allows you to keep track of your business from anywhere, including: scheduling services, processing payments, marketing, form management & analytics.
Get booked from anywhere
Set up the way you share your services on social media using the Booking Channels tab in your site's dashboard.
- Add Instagram and Facebook 'Book' buttons.
- Get booked directly from Google search with Reserve With Google.
- Attract more clients by integrating ClassPass with your Bookings business.
- Shareable links - Create shareable links to your service pages, memberships, and packages, to make it easier for your clients to book your services.
Maximize sales and boost revenue with eCommerce tools
Expand your online sales with Wix's eCommerce tools. From products to memberships, Wix Stores offers essential features like cart functionality and digital gift cards, helping you boost revenue and customer satisfaction.
- Manage your online store selling services & products - Integrating Wix Stores with your Bookings site gives you all the tools you need to create a sleek, professional online store and grow your eCommerce business.
- Cart - Clients can add multiple services and products to their cart before checking out.
- Gift cards - Boost business by offering digital gift cards on your site.
- Pricing plans & Memberships - Increase customer loyalty by offering your clients memberships and packages using Wix Pricing Plans. Clients enjoy reduced rates, and you benefit from a more predictable income stream.
- Classes & courses - Take your business to the next level and offer beauty classes and courses. You can offer live online or in-person classes & courses or pre-recorded services using Online Programs.
- Upsell & Cross-sell - Upsell products in client’s checkout with Reconvert (3rd party app).
Improve your branding and reach with a range of marketing tools
Enhance your brand visibility and attract more customers with Wix's diverse marketing tools, including SEO optimization, blogging, email campaigns, and social media advertising.
SEO and Content marketing
Email marketing
Email marketing - Use Wix Email Marketing to create, send and manage professional email marketing campaigns.
Social media & advertising
- Social post - Easily create and customize your post for Social Media Marketing, and quickly share it with your audience on your selected social channels (available on desktop & mobile).
- Google Ads - Google Ads with Wix allows you to create a campaign directly from your site's dashboard.
- Facebook & Instagram ads - Create a dynamic ad campaign on Facebook and Instagram with Facebook Ads with Wix.
Branding
- Logo maker - Create a unique brand logo in minutes with our AI logo generator.
- Business card maker - Create a professional business card with the Wix Business Card Maker. Get your personalized design delivered anywhere in the world.
- QR code generator - Create custom QR codes for free, and use them to drive online traffic to your site, share useful information and increase your sales.
- Landing page builder - Create effective landing pages that generate traffic, leads and sales for your product launches, promotions and other business needs.
Additional marketing tools
Offer a seamless client experience
Automatically create client profiles, send client notifications, and save notes and client data all in one place.
- CRM - Streamline your customer relationship management and communication with our range of CRM tools. You can also review your appointment, sales & activity history with individual clients.
- Attach contracts, documents, or other files.
- Import contact lists.
- Wix Inbox - Communicate with your clients, reply to messages from your website chat, app, or business email all from one place.
- Forms - Quickly select a template or build your custom form from scratch. Send legal waivers, intake forms & surveys to your customers and their responses will be automatically saved.
Notifications
- Email reminders - Make sure clients know exactly when their sessions are taking place.
- SMS reminders - Reduce no-shows with SMS reminders to help keep your business as fully booked as possible.
Automations
- Bookings automations - Automations can help you to stay in touch with your clients and make sure they come back for more sessions, pay for their sessions, and more, for example:
- Auto Reminder for “It's time for your next haircut”.
- Automatically Send Payment Requests to Clients.
- SMS advanced automations with Omnisend (3rd party app).
- WhatsApp automations with WhatsApp notifications by MKP (3rd party app).
Loyalty programs
- Loyalty programs - Offer your returning site members rewards by creating a loyalty program.
Make informed business decisions with reports and analytics
Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your data, customize your reports to focus on data that interests you, and create new custom reports from scratch.
- Sales reports - Your sales reports by Wix Analytics help you to analyze all the payments that go through your site.
- Bookings - Discover helpful data in Wix Bookings Analytics Reports, such as how your bookings have increased over time, your most popular services, and who your top clients are.
- Bookings and Staff Reports allow you to review your business performance over time.
- View data about every booking you've received within a set date range.
- View data on staff members and the sessions they are running within a selected time period.
- Marketing & SEO - The Wix Analytics Marketing reports give you an in-depth look at how your marketing efforts are impacting your business.
- Traffic reports - With Wix Analytics traffic reports, you can find out how visitors find and navigate around your site.
- Behavior - Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.
- Stores - Keep track of product inventory, and see what your highest selling products are, including any product variants.
- Memberships & Pricing plans allow you to generate more reliable revenue and foster customer loyalty.
- Accounting - View all financial figures you need for your bookkeeping.
Stay on top of your accounting with third-party integrations
Automate your accounting with several third-party integrations and Wix Bookings.
- Connect to QB with Quickbooks app (3rd party app).
- Connect to Xero with Xero app (3rd party app).
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