Wix Stores: About Wix Stores

Wix Stores gives you all the tools you need to create a sleek, professional online store and grow your eCommerce business. Sell your own physical or digital products or expand your offerings by adding dropshipping items. You can display products in stunning galleries, accept secure checkout, and sell on multiple sales channels.

To get started, browse through our designer templates; many come with Wix Stores already installed. If not, you can easily add Wix Stores to any of them - they're fully customizable.

Check out our ecommerce website templates.

Build your online store by adding products. Sell physical or digital products and add up to 15 images, GIFs, or videos so customers see what you offer. You can even create your own store gift cards.

Dropshipping is a great way to build your product selection without having to create, manufacture, store, and ship those products yourself. 

To get started, connect to a dropshipping or print-on-demand service and select the products you want to add to your store. When a customer buys a product, the dropshipper ships the product directly to the customer.  Learn more

Dropshipping options include:

Set up your online store just the way you want using the countless design and customization options. 

Here's just some of what you can do: 

Keep your customers engaged by offering them incentives. Options include:

Set your store up behind the scenes so you can go live. 

Offer your customers secure online checkout. Wix pre-selects the optimal payment providers (e.g. credit / debit cards, PayPal, Wix Payments, etc.) for your region. Choose the ones that work best for your store. 

Select which regions you ship to, then set shipping rates for each. Choose the best way to calculate shipping for each region:

You can offer shoppers in a region one shipping option or a variety (e.g. Standard Shipping, Express Shipping).

Simplify tax collection by using Avalara automated tax. Avalara calculates tax based on up-to-date tax rules. When tax rates change in regions where you collect, they're updated automatically in your store.

Learn more about automatic tax collection with Avalara.

Manage your orders and track inventory. Add tracking numbers to orders you fulfill, print packing slips, and cancel and refund orders, if needed. 

Expand your market: Start selling products on social media and other sales channels.

Sell on popular sales channels, including:

Wix Stores adds new, advanced features all the time. To keep up-to-date, we invite you to visit our store features article from time to time.