Optimizing Your Site's Content for SEO

6 min read
One of the best ways to get your site to rank higher in search engine results is by adding original text to each page. Not sure where to start? Follow the steps below to get the most out of your site’s content.
In this article, learn more about:

How search engines use your content

Search engines like Google crawl and index each page on your site individually. When someone enters a search term, the search engine tries to understand their intent and gives them the most relevant results for their query.
The rank of your page in those results depends on the quality of your content and how relevant it is to certain keywords

Optimizing your content for search engines

Be original

Creating original content for each page of your site is a great way to rank higher. It’s important to use your page’s keywords in a natural, unforced way. One way you can do this is by describing the main purpose of your site in different ways.
For example, if you own an automobile repair shop, you can sprinkle your text with a variety of keywords like: 
  • Car & auto services
  • Professional mechanics 
  • Reliable repairs 
  • Auto specialists
Search engines also assign a higher value to quality content, so avoid lists of keywords or repeating the same text on multiple pages. 
Duplicating content from other sites is also something to avoid. Search engines can recognize duplicate content and may penalize your site.

Be descriptive

Go into as much detail as you can about what you do, what services or products you offer, and what your users can get from your site. 
Here are a few ideas to make your site more descriptive:
  • Add accurate title tags for each page
  • Create separate pages for different products, services, and topics
  • Imagine yourself in your site visitor’s place and write the information you would want to know

Give the people what they want

We recommend writing content that answers popular questions related to your keywords. It’s a great way to draw visitors to your site by giving them the help they need. It also proves to search engines that your site has value and is worth ranking higher.

Give the people what they want (regularly)

You should also create fresh content for your site on a regular basis. Update your site regularly with changes in your business, new projects you’re working on, and new products or services your customers can buy.
Some other ways you can keep your site up to date are: 
For example, if you sell auto accessories, you can add a blog about the latest customization trends.

Put the most important information in writing

Rich content like videos, animations, and audio clips can help keep visitors on your site for longer, but search engines don’t easily understand them. Use text for important information as much as possible.
If you use a graphic or logo for your site’s name, make sure to add alt text to it. You should also include the site's name as text somewhere else on the page.

Use heading tags

The H1 tag, also known as a heading tag, acts as the title of each page. The H1 tag should be the headline of a page, similar to the headline of a page of a newspaper.
Each page of your site should have its own unique heading tags. The heading tag should describe the content of each page. This helps both search engines and site visitors understand what each page is about. Learn more about heading tags

Adding a Wix Site Search bar to your site lets your visitors find what they are looking for more easily. You can also use Wix Site Search to optimize your content by using the Wix Analytics reports it generates to see the most common search terms that your visitors use.
For example, you can use your Top Searches report to identify the search phrases your site visitors use most. This can help you understand what they really want to find on your site. If the top search phrase on your site is "car repairs", you might want to create more content on your site related to this topic, or add the phrase to your homepage's meta description.
On the other hand, the Searches with No Results report can help you see gaps in the content on your site. If the top result in this report is "vehicle recovery", it means that your visitors are searching for this topic but can't find any content related to it on your site. You can add new content about this topic that your visitors will find when they search for the phrase.
The Searches with No Results report can also help you identify whether you're getting the right kind of traffic to your site. For example, if the top result in this report is "boat repairs" and your main business is car repairs, it might show that you need to adjust the keywords that you focus on in your content. 

To add a search box:

Wix Editor
Studio Editor
  1. Go to your editor.
  2. Click Add Apps  on the left side of the editor.
  3. Search for the Wix Site Search app in the search bar.
  4. Click Add to Site.
Want to optimize your site even more?
Get some additional tips from our experts about choosing content for your site.

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