Optimizing Your Images and Galleries for SEO (Alt Text)

You can help get your images found in search results like Google by adding text to them. Since search engines cannot “read” an image, they search your site's HTML code for text that describes the image. This text is known as “alt text”. 
Adding your own alt text to your images gives both your visitors and search engines valuable information about your site’s images. It helps search engines to match your site's pages to what your users search for and include your pages in relevant search results.
Alt text is also important for accessibility purposes. Some of your site visitors might be using screen readers, which read out the alt text to describe the media on your site. Learn more about improving accessibility
To optimize your images for SEO, your alt text should describe the image accurately while also using your site’s keywords. 
Tip:
  • You can add alt text to Wix Blog images and Wix Stores product images.
  • You don't need to add alt text to images that don't relate to the content of your site, such as decorative images and social icons.
In this article, learn more about:

Adding alt text to individual images

You can add alt text to individual images on your site in your site's Editor. 

To add alt text to individual images:

  1. Click the image in your Editor.
  2. Click the Settings icon .
  3. Enter a description of the image under What's in the image? Tell Google.
4.  Publish your site. 

By default, the titles of the images in your galleries are used as their alt text. Wix Pro Gallery also lets you edit your alt text to be different from the title. 

To add alt text to gallery images:

  1. Click the gallery in your Editor.
  2. Click Manage Media or Change Images.
  3. Click an image to select it.
  4. Enter a title for the image on the right. 
  5. (For Wix Pro Gallery) Edit the alt text for your image under Alt Text if you want it to be different from your image's title.
Adding alt text to an image in a gallery.
  1. Click Done.
  2. Publish your site.
Note:
Different galleries have different ways of adding alt text. Learn more about gallery characteristics

Adding alt text to strips

You can add alt text to strips in your site's Editor. 

To add alt text to strips:

  1. Click the strip in your Editor.
  2. Click Change Strip Background.
  3. Click Settings.
  4. Scroll down to Image Text.
  5. Enter your alt text under What's in the image? Tell Google.
Adding alt text to a strip.
  1. Publish your site. 
Important:
The strip image's name in the Media Manager does not qualify as alt text, and you need to add it using the steps above. 
Note:
It is possible to add alt text to other background images, including those on slideshows, hoverboxes, lightboxes, columns, and more. 

Adding alt text to vector art

You can add alt text to your vector art in your site's Editor. 

To add alt text to vector art:

  1. Click the vector art in your Editor.
  2. Click the Settings icon .
  3. Enter the alt text under What's in the vector art? Tell Google.
Adding alt text to vector art.
  1. Publish your site. 

Want to learn more?
You can read about Wix's great SEO features and how to use them in the Complete Wix SEO Guide.

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