Wix Analytics: About Your Behavior Reports

Use the button clicks report to find out which buttons, links and images are clicked the most on your site. When you first navigate to this report, click Enable Click Tracking to begin.

Note: Site visitors must also accept the site's cookies in order for data to be tracked.

All types of buttons on your site, as well as clickable images and expandable text are tracked in this report. You can see the type of element as well as any text associated with it under Button details (e.g. Button: Learn more, Button: Donate, Social bar: Instagram).

This report helps you understand how each page of your site is performing. Each page of your site is ranked based on a specific measure. The default measure is site sessions.

View the number of submissions received on your site per individual form.

Find out what your site visitors are searching for most on your site as well as the click-through-rate of that term and its total searches.

Analyze how your site traffic and orders have increased or decreased during specific periods.

See what contact channels are most popular with your visitors between WhatsApp, phone, and email. 

Note: This report does not include click data on Wix Business Phone Numbers. You can track these calls from your inbox.

Find out what your site visitors are searching over a specific period of time and identify search trends.

Find out what elements on your site visitors couldn't find when searching. See different search terms that didn't show your site on results and optimize your site pages, blog posts, and products accordingly.

See how many people have filled out form submissions on your site over a specific period of time.

Use the button clicks over time report to track site visitor button clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time.

Note: Site visitors must accept the site's cookies in order for data to be tracked.

You must have Wix Site Search on your site to see data for the search reports including top searches, searches over time, and searches with no results.

On the All Reports page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps). 

If you're already viewing a report, you can switch between report views at the top to access different types of graphs.

Behavior reports include a glossary that defines the terms used. Click View report definitions under the report name to see the terms defined. 

Learn more about the Wix Analytics glossary.

Click the Add to Saved reports icon  next to a specific report to add it to your saved reports at the top of the All Reports page.