Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your reports and customize them to focus on the data that interests you most.You can find...

Wix Analytics: About Wix Analytics Reports

<div data-component-type="text"><div>Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your reports and customize them to focus on the data that interests you most.</div></div><div data-component-type="text"><div>You can find the <strong>All Reports</strong> page under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
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        View All Reports
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</div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://youtu.be/dWvQbKZHh9I" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-your-reports" level="3">Viewing your reports</h2></div><div data-component-type="text"><div>Wix Analytics reports include a broad range of editable pre-built reports to display your data.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/28/b61e1e4a-9168-40e6-ac71-9e5b205319ae/ba6c49dc-3fc4-45b7-bf41-373f8bcfd8b6.png" alt="A screenshot of the All Reports page under Analytics." /></div></div><div data-component-type="text"><div>To view your data in a specific format, click an icon displayed next to a report:</div></div><div data-component-type="text"><ul>
  <li>Table <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/d4600413-67a4-4091-9969-0d197d182091/0ba80e96-df59-429c-ae6b-40241ce7e5ec.png" /> displays your data in rows and columns.</li>  <li>Bar Chart <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/80c1f9c3-8357-4352-8437-bc15b4b572e1/dee780d2-3598-4f0e-bf36-380f12660fb0.png" /> displays and compares your data.</li>  <li>Line Chart <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/ce5bb5b6-9fb5-481a-8f98-e865a87597ec/a1f2408b-ffff-4bea-aaa9-e954b22596a9.png" /> shows how your data has changed over time.</li>  <li>Map <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/184c9115-df00-4c48-b092-e0f0c7b6cdf7/f070329f-4cb1-4fd7-87a6-8a918f83aa53.png" /> displays geographical data.</li>  <li>Pie Chart <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6f3fe373-0b70-413f-aca3-7258a043d92a/50396937-d79d-4370-b83d-08b13537b78a.png" /> displays your data in sections.</li>  <li>Heat Map <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/c3440c51-bc6d-4b71-bc1f-eeb856511e6e/1a5009aa-9c11-4d3e-860d-677e8fc357df.png" /> displays your data using intensity of color in grid format.</li>  <li>Funnel <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6d9039e8-4428-41c7-a4eb-9a1d61963eba/80918de7-6c35-4744-adb8-5cb315108f6c.png" /> displays your data in steps.  </li>  <li>Combo Chart and Bar Chart Split <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6f871784-eab8-4e04-9cea-690cb60aa4d0/c30f5d6e-065b-410c-a1cc-bab1aabd1a3d.png" /> display multiple data series in one report.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6ec78999-a56f-4e69-a2b5-9b3d8288cc03/283234e2-0824-42be-b113-9d4eae8669e8.png" alt="A screenshot of reports types for a traffic report." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="">customizing the table view</a> and <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports#customizing-other-views" target="">other report views</a> (e.g. bar charts and line charts).</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-the-report-categories" level="3">About the report categories</h2></div><div data-component-type="text"><div>Your reports are divided into categories to help you find information about how your business is performing, with new reports added all the time.</div></div><div data-component-type="text"><div>Depending on the Wix products you use, your reports are split into the following categories:</div></div><div data-component-type="text"><ul>
  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Sales</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-bookings-analytics-reports" target="">Bookings</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">Traffic</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports" target="">Behavior</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-people-reports" target="">People</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-accounting-reports" target="">Accounting</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-blog-analytics-reports" target="">Blog</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-wix-stores-reports" target="">Stores</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-events-analytics-reports" target="">Events</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports" target="">Marketing</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-seo-reports" target="">SEO</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/pricing-plans-understanding-wix-analytics-subscriptions-reports" target="">Subscriptions</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-restaurants-analytics-reports" target="">Restaurants</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-groups-about-analytics-reports" target="">Groups</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-forum-analytics-reports" target="">Forum</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-music-analytics-reports" target="">Music</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-video-analytics-reports" target="">Videos</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-analytics-members-app-reports" target="_blank">Mobile apps</a></li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>You can also gather data in specific reports about <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-analytics-email-marketing-reports" target="">email marketing</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-form-submission-reports" target="">form submissions</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-partial-reports" level="3">Understanding partial reports</h2></div><div data-component-type="text"><div>Wix provides you with tools to build <a data-composite="true" href="https://support.wix.com/en/article/preparing-your-wix-site-for-the-gdpr" target="">GDPR compliant websites</a>. If your sites have Wix's cookie banner enabled, Analytics does not report visitor data before visitors actively consent to analytics cookies to be placed on their device. In such cases, Traffic and Behavior reports will be partial.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="_blank">Learn more about displaying a cookie banner on your site</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-your-reports" level="3">Customizing your reports</h2></div><div data-component-type="text"><div>You can view your reports in different ways and customize them to present the data according to your preferences. <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="_blank">Learn more about customizing reports.</a></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/12/4892ec02-025f-4037-8f37-4c084b017477/c56ab359-b4fb-462d-aae5-7078ca324737.png" alt="A screenshot of customizing a traffic over time table report in the dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Wix Analytics reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I check reports from my mobile device?</h4><div class="collapsible-content"><div>Yes, you can access and <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="">customize any report</a> on the go with the Wix app or Wix Studio app.</div><div><br /></div><div><strong>Wix app:</strong></div><ol>
  <li>Go to your site in the Wix app.</li>  <li>Tap <strong>Manage</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/04/12/3fc0f98c-0997-47b3-b7bd-6ae31a67e078/ce9c0fe5-f60d-4448-8fc2-9ba4cf636f93.png" /> at the bottom.</li>  <li>Tap <strong>Analytics</strong> and select <strong>All Reports</strong>.</li></ol><div><strong>Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>All Reports</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I get reports sent to my email?</h4><div class="collapsible-content"><div>Yes, you can set up automatic email delivery for your reports to stay updated without having to manually check your dashboard. <a data-composite="true" href="https://support.wix.com/en/article/scheduling-wix-analytics-report-emails" target="">Learn how to subscribe to reports.</a></div></div></div></div>

Customize our pre-built reports so they show the info you need, the way you prefer seeing it. A clear view of your data helps you gain meaningful insights about your business and make data-driven deci...

Wix Analytics: Customizing Analytics Reports

Your sales reports by Wix Analytics help you to analyze all the payments that go through your site. All your sales data is translated into customizable reports to help you better understand what and h...

Wix Analytics: About Your Sales Reports

<div data-component-type="text"><div>Your sales reports by Wix Analytics help you to analyze all the payments that go through your site. All your sales data is translated into customizable reports to help you better understand what and how people are purchasing. You can view reports for sales by specific item, billing location, sales over time and more. </div></div><div data-component-type="text"><div>You can use your sales reports to plan your business strategy, make educated predictions about sales trends, and to get a better understanding of how your visitors are making purchases on your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your sales reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and view the reports in the <strong>Sales</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="">Sales Overview</a> to get a deeper understanding of your customers' spending trends.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/19/d587aec7-b276-4a0d-9741-86c3c9d93e51/ea5a9935-8833-4f9c-b461-4c86dfa13fac.png" alt="A screenshot of the Wix Analytics sales reports in the site dashboard" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-sales-reports" level="3">Types of sales reports</h2></div><div data-component-type="text"><div>Wix Analytics creates sales reports for just about everything you want to know. See a breakdown of your revenue based on sales by coupon, order type, billing location, or shipping method. You can also view reports that track sales over a specific time period.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales over time</h4><div class="collapsible-content"><div>Sales over time allows you to compare your sales trends over different time periods. You can also select a measure to view over time including order quantity, refunds, gross sales and more.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Monitor your sales, orders, refunds and other key performance indicators.</li>  <li>See how your sales are performing now compared to previous time periods.</li>  <li>Understand trends over time in sales distribution.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by item</h4><div class="collapsible-content"><div>Sales by item gives you a breakdown of the specific items and services you've sold.</div><div><br /></div><div><strong>Use this report to: </strong></div><ul>
  <li>View your sales data by orders, items, and customers and compare the info over time to identify trends.</li>  <li>Monitor total orders and item quantity over time.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Item sales over time</h4><div class="collapsible-content"><div>Item sales over time allows you to view a specific item's sales over the course of set time periods. </div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See gross sales trends filtered by individual item.</li>  <li>See the sales trend of a group of items.</li>  <li>Compare the performance of item sales over different time periods.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by coupon</h4><div class="collapsible-content"><div>The sales by coupon report shows you how many times your coupons have been used and how coupons are affecting sales.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out who is using your coupons and filter by new or returning customers.</li>  <li>See where coupon users are located geographically.</li></ul><div><br /></div><div><strong>Tip: </strong>Use coupon trends to determine if a promotion should be repeated or stop promotions that aren't delivering results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by channel</h4><div class="collapsible-content"><div>The sales by channel report shows you which channels bring you the most sales (e.g. web, mobile app, POS).</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Determine which sales channels are the most effective.</li>  <li>Gauge where to focus your sales efforts.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by billing location</h4><div class="collapsible-content"><div>The sales by billing location report shows you where your customers are located.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter sales by city, region, or country</li>  <li>Discover how a specific location is performing and if your actions have impacted your sales volumes.</li></ul><div><br /></div><div><strong>Tip:</strong> Target locations with high sales volumes with email campaigns or paid ads. You can also offer promotions in locations where sales volumes are low.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by order type</h4><div class="collapsible-content"><div>Sales by order type shows you how you generate revenue with any installed Wix apps.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out which Wix apps (Wix Stores, Wix Bookings, Wix Events) are generating the most revenue on your site.</li>  <li>Filter by total order, items sold, refunds and more per Wix app.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average order value over time</h4><div class="collapsible-content"><div>Average order value over time displays your average value of orders for any day, week, or month.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out how much your customers spend on average on your site.</li>  <li>Monitor changes in average order value (e.g. when offering discounts).</li>  <li>Learn the value of your users and tailor marketing campaigns for positive Return On Investment (ROI).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by traffic source</h4><div class="collapsible-content"><div>Sales by traffic source shows you which traffic sources bring the most sales.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Identify the most effective sources of traffic (e.g. social media, search engines).</li>  <li>See stats about each traffic source (e.g. average order value, total revenue).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by currency</h4><div class="collapsible-content"><div>The sales by currency report shows a breakdown of sales based on the original currency of each order. This report is useful if you support multiple currencies on your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Understand how much you're earning in different currencies.</li>  <li>View stats such as total sales, total orders, and more, in each currency.</li></ul><div><br /></div><div><strong>Note:</strong> This report shows your sales before converting them to your site's main currency, as it appears in other analytics reports.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by business location</h4><div class="collapsible-content"><div>Sales by business location displays sales performance for each of your business locations. This report is useful if your business has multiple branches.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Gain insights into how each location is performing.</li>  <li>Track and compare sales performance across your business locations.</li></ul><div><br /></div><div><strong>Note: </strong>This report is available for sites that have Wix Bookings, Wix Stores, or Wix Restaurants (New).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by POS</h4><div class="collapsible-content"><div>The sales by POS report gives you a breakdown of sales by mobile and retail POS devices.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Understand how sales are performing through your mobile and retail POS devices.</li>  <li>Measure the efficiency of using POS systems for your sales.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Tips by staff</h4><div class="collapsible-content"><div>Tips by staff show you how much each staff member has earned in tips.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Recognize top-performing staff.</li>  <li>Analyze data to improve staff training and customer service.</li></ul><div><br /></div><div><strong>Note: </strong>Install the <a data-composite="true" href="https://support.wix.com/en/article/wix-apps-adding-and-setting-up-the-wix-tips-app" target="">Wix Tips app</a> to start using this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Tips by customers</h4><div class="collapsible-content"><div>Tips by customer show you which customers leave the most tips.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Identify loyal or satisfied customers.</li>  <li>Learn more about customer behavior to improve your services and customer relationships.</li></ul><div><br /></div><div><strong>Note: </strong>Install the <a data-composite="true" href="https://support.wix.com/en/article/wix-apps-adding-and-setting-up-the-wix-tips-app" target="">Wix Tips app</a> to start using this report.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to customize your report?</div><div class="info-content"><div>You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later.<em><strong> </strong></em>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="_blank">customizing your report</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics sales reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between my sales and stores reports?</h4><div class="collapsible-content"><div>Sales reports refer to all purchases made throughout your site. This includes all bookings, services, coaching, consultations and more. Wix Stores reports focus on purchases and transactions made if you have an online store.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Sales reports include a glossary that defines the terms used. To view these definitions, select a report and click <strong>Show report definitions</strong> under the report name.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/19/e96909a6-e4c9-453b-aeda-163446220505/92c12d9d-b4aa-41db-a449-fc5509c0cdc7.png" /></div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary" target="_blank">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/24/619050a4-95e3-41e7-9588-17ac8cefb25f/44c0142c-98cc-4f0d-a6dc-85989665e9eb.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/24/51237fe1-ae96-4aaa-9982-49359b14d64b/7a1e0fcd-1591-4b2b-804e-c7aeabb1f68c.png" alt="Screenshot of sales reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>You could also switch between report views within a report by clicking the options at the top.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I see data for redeemed coupons in the Sales by Coupon report?</h4><div class="collapsible-content"><div>If you do not see coupon sales in the Sales by Coupon report, it could be for two reasons:</div><ul>
  <li>Coupon sales data is currently only available for these Wix apps: Wix Stores, Wix Bookings, Wix Pricing Plans, Wix Events, and the Wix Ecommerce platform. Data is not available for apps such as Wix Restaurants, Online Programs, Invoices, or other business apps.</li>  <li>If one of your coupons grants a 100% discount for a Wix Bookings order, then the transaction equals 0. Therefore, this coupon usage will not be counted or displayed in the Sales by Coupon report.</li></ul><div><br />
<strong>Note: </strong>These reasons are also why you may see coupon data listed as 'Unknown' in the Sales over Time report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why are some store orders showing “Unknown” under the billing location?</h4><div class="collapsible-content"><div>If a store order was made with POS (Point of Sale), it won't show the location information. In general, it is currently not possible to get location information for orders with POS transactions.</div><div>The only case in which location data can appear in your report is when the location information is populated from the checkout page in Wix Stores. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a discrepancy between orders/items/total sales in the Stores Orders tab and Sales reports?</h4><div class="collapsible-content"><div>The Store Orders tab only shows data related to Wix Stores, while Analytics sales reports include sales data for:</div><ul>
  <li>All Wix apps that you have on your site (e.g. Stores, Bookings, Restaurants).</li>  <li>All payment methods (online, PayPal, offline/in-person).</li>  <li>All orders, paid and unpaid.<br />
<strong>Note:</strong> Orders and bookings are tracked from the moment they are placed on your site. The order data populates in reports 1 hour later.</li></ul><div><br /></div><div><strong>Tip:</strong> The main purpose of Analytics sales reports is to give an overview of how well your business is performing as a whole.</div><div><br /></div><div>To see a breakdown of orders and sales data for Wix Stores only:</div><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard.</li>  <li>Select the <strong>Sales by Order Type</strong> table report.</li>  <li>Click <strong>Filter</strong>.</li>  <li>Select <strong>Wix Stores </strong>under <strong>Order type</strong>. Make sure all other apps are not selected.</li>  <li>Click <strong>Apply</strong>.</li></ol><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/fdf94160-36aa-4274-aab6-2a2d641304fa/84d5acd6-5553-42a7-8d48-ca2294b98f22.png" /></div><div><br /></div><div>If you filtered the data in the report but the discrepancy persists, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="_blank">contact us</a> and we will be happy to help.</div></div></div></div>

With Wix Analytics traffic reports you can find out how visitors find and navigate around your site. Drill down into your reports to answer questions like &quot;How many people visited my site through...

Wix Analytics: About Your Traffic Reports

<div data-component-type="text"><div>With Wix Analytics traffic reports you can find out how visitors find and navigate around your site. Drill down into your reports to answer questions like &quot;How many people visited my site through a marketing email in the last 30 days?&quot; </div></div><div data-component-type="text"><div>Analyze your site traffic over time or during a specific time of the day. You can also see which locations, devices, and site pages are bringing the most viewers to your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Filtering your own visits from traffic reports:</div><div class="info-content"><ul>
  <li>If you are logged into your Wix account, any visits you make to your own site using the same device &amp; browser won't be counted in traffic reports.<br />
<strong>Note:</strong> Other metrics outside traffic reports (e.g. store orders, event RSVPs, post likes and comments) still include your interaction(s) as the site owner. For example, the number of times you view a blog post is still counted in the total post views.</li>  <li>If you wish to exclude a specific IP address from your traffic reports, please <a data-composite="true" href="https://support.wix.com/en/article/request-excluding-site-owner-ip-from-wix-analytics-traffic-report-data" target="">vote for this feature</a> and we'll keep you updated.</li></ul></div></div></div><div data-component-type="text"><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/02/22/79445c33-fbf8-430d-bca1-061884b189e5/d1e6dbad-092b-44d3-97f3-86520a47bd92.png" /></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How to access your traffic reports</h4><div class="collapsible-content"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to Reports</a> in your site's dashboard.</li>  <li>Scroll down to the <strong>Traffic Reports </strong>section. </li>  <li>Select the report you'd like to view.  </li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-traffic-reports" level="3">Types of traffic reports</h2></div><div data-component-type="text"><div>Click a report type to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic over time</h4><div class="collapsible-content"><div>Learn which days or months get the most traffic on your site. Use this report to identify trends in traffic over different time periods.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by time of day</h4><div class="collapsible-content"><div>See which time of the day is most active for site visitors. The heat map displays the hours people are most visiting your site. The darker the color, the more people are viewing</div><div><br /></div><div><strong>Tip:</strong> If you have Wix Chat on your site or are deciding on business hours, use the data in this report to make sure you are available during peak periods.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by entry page</h4><div class="collapsible-content"><div>See which site page visitors land on first when entering your site. </div><div><br /></div><div><strong>Tip: </strong>Make sure the most important call-to-actions are visible on the pages that visitors are landing on the most.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by location</h4><div class="collapsible-content"><div>See where in the world you are getting the most traffic. You can filter the information by country map or city map.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Optimize your marketing efforts or paid campaigns to the locations where you are getting more traffic.</li>  <li>Prioritize locations where you want to increase your marketing presence.</li></ul><div><br /></div><div><strong>Note on location accuracy: </strong>We are working on improving the accuracy of traffic by location reports. In isolated cases, you may see inaccurate city names, or ‘N/A’ where the information from IP addresses is untrusted or unknown. Site traffic received through VPN, anonymizers, cloud providers, and bots can affect the accuracy of this data. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by device</h4><div class="collapsible-content"><div>See if people are viewing your site from desktop, tablet, or mobile.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Make sure your <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-about-the-mobile-editor" target="_blank">site on mobile is up-to-date </a>and functions for your mobile visitors.</li>  <li>Create offers and content that are targeted to specific devices.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New vs. Returning visitors</h4><div class="collapsible-content"><div>See how much site traffic comes from new visitors vs. visitors who have viewed your site before. You can use this report to tailor marketing activities and promotions to visitors at different stages.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Wix Analytics traffic reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I switch views within a report?</h4><div class="collapsible-content"><div>Click the relevant tab at the top of the report to access different chart types: <strong>Line/Bar Chart</strong>, <strong>Line/Bar Chart Split</strong>, or <strong>Table</strong>.<br />
<br />
<strong>Note: </strong>Depending on the traffic report you may see different viewing options such as Heat Map or City or Country Map.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I view report definitions?</h4><div class="collapsible-content"><div>Click into a report and then click <strong>View report definitions </strong>under the report name to see the terminology of that report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a traffic category vs. a traffic source?</h4><div class="collapsible-content"><div>A traffic category refers to the broader category where traffic is coming from (e.g. paid social traffic vs. organic social traffic). A traffic source is the specific site where traffic came from (e.g. Facebook.com, Google.com).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I customize which metrics show on a traffic report?</h4><div class="collapsible-content"><div>Click <strong>Select columns </strong>at the top of a <strong>Table</strong> report. Then select the checkboxes for the data you want to see. Some examples include <strong>Visitor type</strong>, <strong>site member</strong>, <strong>browser</strong> or <strong>device type</strong>, <strong>IP address</strong>, and <strong>operating system</strong>.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/01/30/4efc89dc-aa84-431c-86b8-beca238d5869/6ff0afa1-e920-4b2b-a7d2-20d0e9a24e91.jpg" alt="A screenshot of the columns of a traffic report" /></div></div></div></div>

Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.Discover how each page of your site performs by reviewing metrics such as page visi...

Wix Analytics: About Your Behavior Reports

<div data-component-type="text"><div>Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.</div></div><div data-component-type="text"><div>Discover how each page of your site performs by reviewing metrics such as page visits, submissions by form, as well as how your order conversions are tracking over time.</div></div><div data-component-type="text"><div>You can also see what buttons on your site are clicked the most, the pages or URLs they lead to, and how clicking behavior changes over time with site visitors.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your behavior reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Behavior</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-behavior-overview" target="">Behavior Overview</a> to view all the key metrics for your business.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/aade4082-2fe5-4b95-b4fa-f28494aa1d94/9b1fc6c1-ba8f-44ce-92a3-c2509e9f583c.png" alt="A screenshot of the Behavior section in the All Reports page in the site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Only sites using <a data-composite="true" href="https://support.wix.com/en/article/about-wix-site-search" target="">Wix Site Search</a> will show data in the search reports such as top searches, searches over time, and searches with no results.</li>  <li>When you log in to your Wix account, any visits using the same device &amp; browser to your own site won't be counted in the conversion or search reports. </li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-behavior-reports" level="3">Types of behavior reports</h2></div><div data-component-type="text"><div><br /></div><div>Understand how visitors interact with your site through different types of behavior reports in Wix Analytics.</div></div><div data-component-type="text"><div>Click a report type to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Button Clicks</h4><div class="collapsible-content"><div>Use the button clicks report to find out which buttons, links and images are clicked the most on your site. When you first navigate to this report, click <strong>Enable Click Tracking</strong> to begin.<br />
<br />
<strong>Note</strong>: Site visitors must also accept the site's cookies in order for data to be tracked.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See what elements on your site are clicked the most</li>  <li>Track unique clicks, total clicks and the button's CTR (click-through-rate)</li></ul><div><br /></div><div><strong>What types of clicks are tracked in this report?</strong></div><div>All types of buttons on your site, as well as clickable images and expandable text are tracked in this report. You can see the type of element as well as any text associated with it under <strong>Button details </strong>(e.g. Button: Learn more, Button: Donate, Social bar: Instagram).</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/08/11/bea1390a-425f-4f53-9010-040c3dbc99b5/58079202-d408-485c-a29b-f66d9c7c2ff7.jpg" alt="A screenshot of a button clicks report with button details selected." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Page Visits</h4><div class="collapsible-content"><div>This report helps you understand how each page of your site is performing. Each page of your site is ranked based on a specific measure. The default measure is site sessions.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter site pages by specific metrics (site sessions, bounce rate, average time on a page).</li>  <li>Optimize the content of each site page based on the performance.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Submissions by Form</h4><div class="collapsible-content"><div>View the number of submissions received on your site per individual form.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which forms on your site are the most popular.</li>  <li>Track how many submissions each form received over specific time periods.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Searches</h4><div class="collapsible-content"><div>Find out what your site visitors are searching for most on your site as well as the click-through-rate of that term and its total searches.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Make sure the search terms that are most popular are relevant to your site and/or business.</li>  <li>Promote your site’s content based on the search terms. For example, offer coupons on products that contain your most searched terms.</li>  <li>Consider including the most searched terms in your SEO strategy by using them as keywords.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Order Conversion over time</h4><div class="collapsible-content"><div>Analyze how your site traffic and orders have increased or decreased during specific periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out your order conversion rate percentage over time.</li>  <li>Learn how changes in site sessions impacts your total orders.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Clicks-to-Contact over Time</h4><div class="collapsible-content"><div>See what contact channels are most popular with your visitors between WhatsApp, phone, and email. </div><div><br /></div><div><strong>You can use this report to: </strong></div><ul>
  <li>Find out which channels your site visitors prefer.</li>  <li>Sort the data by device type to see what device is most preferred by visitors.</li>  <li>Update your marketing activities and/or content based on the preferred contact method.</li></ul><div><br /></div><div><strong>Note:</strong> This report does not include click data on Wix Business Phone Numbers. You can track these calls from your inbox.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Searches over Time</h4><div class="collapsible-content"><div>Find out what your site visitors are searching over a specific period of time and identify search trends.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Discover how many people searched your site as well as what they were searching for.</li>  <li>See how many searches on your site had no results.</li>  <li>Find out how often people click on search results, and how relevant these results are.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Searches with No Results</h4><div class="collapsible-content"><div>Find out what elements on your site visitors couldn't find when searching. See different search terms that didn't show your site on results and optimize your site pages, blog posts, and products accordingly.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Form Submissions over Time</h4><div class="collapsible-content"><div>See how many people have filled out form submissions on your site over a specific period of time.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter by form to see which forms get the most submissions.</li>  <li>See how any custom forms are performing over time.</li>  <li>Compare present form submission metrics to last year or a previous time period.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Button Clicks over Time</h4><div class="collapsible-content"><div>Use the button clicks over time report to track site visitor button clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time. <br />
</div><div><strong>Use this report to:</strong></div><ul>
  <li>Track changes in clicking behavior over time.</li>  <li>Update your marketing strategy and test different buttons on different pages to see how interactions change over time.</li></ul><div><br /></div><div><strong>Note</strong>: Site visitors must accept the site's cookies in order for data to be tracked.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Wix Analytics behavior reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I see any data in any of the search reports?</h4><div class="collapsible-content"><div>You must have <a data-composite="true" href="https://support.wix.com/en/article/about-wix-site-search" target="">Wix Site Search</a> on your site to see data for the search reports including top searches, searches over time, and searches with no results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/291e57fc-f9c3-4824-a924-bb4f920070a5/ac5809e6-12f0-4c5f-a1ba-0a47970c576d.png" alt="Screenshot of behavior reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access different types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Behavior reports include a glossary that defines the terms used. Click <strong>View report definitions </strong>under the report name to see the terms defined. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/d38b33fc-c834-4f8e-96b2-1dd89427d128/a74affab-d28e-4e8f-a216-a118c24506d7.png" /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#traffic-behavior" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/4be6080f-36ac-427e-9da4-f315bd3bac80/37c89783-7d9e-48c8-a7da-a8e13ef5bddd.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div>

Wix Analytics People reports give you an in-depth analysis of your site visitors, members and customers. Understand who visits your site and get insights to questions such as, &quot;How many customers...

Wix Analytics: About Your People Reports

<div data-component-type="text"><div>Wix Analytics People reports give you an in-depth analysis of your site visitors, members and customers. Understand who visits your site and get insights to questions such as, &quot;How many customers do I have compared to this time last year?&quot; and &quot;Who are my top customers?&quot;.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your People reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>People</strong> section.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/31/54b6c56d-9b7a-4ae4-8695-7f3b839a916b/c30f0891-4054-461f-a263-b2281471cb62.png" alt="A screenshot of the People reports in the Analytics dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The measures available in your People reports depend on the Wix apps you've installed.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-people-reports" level="3">Types of People reports</h2></div><div data-component-type="text"><div>Use the different types of People reports available to gain insights into your customers and leads. These reports help you track metrics such as top paying customers, customer growth over time, new vs. returning customers, and more.</div></div><div data-component-type="text"><div>Click a report type to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top paying customers</h4><div class="collapsible-content"><div>See which customers ordered the most on your site as well as how many total orders they have.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter your top customers by metrics like country, or whether they are new or returning customers</li>  <li>See how many customers used coupons when ordering to see how effective your marketing coupons are for site orders.</li></ul><div><br /></div><div><strong>Tip: </strong>Consider <a data-composite="true" href="https://support.wix.com/en/article/wix-loyalty-program-an-overview" target="">adding a loyalty program to your site</a> to reward your returning customers and incentivize them.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Customers over time</h4><div class="collapsible-content"><div>See how many customers make purchases on a specific day or month. Track who has paid for goods, services, classes, or subscriptions on your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn how many customers you gained over a specific period of time.</li>  <li>Understand if there are certain times in which you are gaining more customers (e.g. holidays or special events).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New vs. returning customers</h4><div class="collapsible-content"><div>See a breakdown of new customers/visitors to your site vs. customers who have purchased or visited your site before.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>View a pie chart of the split between your new and returning customers.</li>  <li>Filter by total orders and sales to see if new or returning customers are purchasing more.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Contacts over time</h4><div class="collapsible-content"><div>See how many new contacts were added to your site over a certain time period. Contacts can either be added manually or by an activity a visitor performed, such as submitting a contact form or registering for your newsletter.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn how many contacts you gained over a specific period of time.</li>  <li>Understand the split between contacts who are site members (signed up for your site) and contacts who ordered something.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Leads by source</h4><div class="collapsible-content"><div>Learn which sources on your site bring you the most leads. A source can be an app you've added to your site (e.g. Wix Stores) or can come from a form, chat, or from the mobile app.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which contact source gets you the most leads (e.g. Wix Forms when someone contacts you via a form on your site)</li>  <li>See how many sources create customers vs. site members</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">All leads</h4><div class="collapsible-content"><div>View a list of all your current leads as well as their contact source. You can also see whether or not they have purchased anything.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter your leads by 'Yes' they made a purchase or 'No' they have not</li>  <li>View the contact source of each lead</li>  <li>View the details (name, email, phone number) of each lead</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Paying subscribers over time</h4><div class="collapsible-content"><div>See how many subscribers you receive over specific days, weeks or month. Paying subscribers refer to people who have purchased something such as an order through Wix Stores, a paid plan with Pricing Plans, or have been sent an invoice.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Monitor subscription purchases over time, through paid plans, Wix Stores, and invoices.</li>  <li>Compare subscriptions purchases to previous periods.</li></ul><div><br /></div><div><strong>Note: </strong>The report shows the first transaction in the subscription only and does not include recurring payments.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Wix Analytics People reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">When does someone become a new contact in my 'contacts over time' report?</h4><div class="collapsible-content"><div>Site visitors become contacts when they perform an activity on your site and enter information. For example, they can submit a contact form, register for an event or make a store order, sign up for a newsletter, or become a site member. You can also add contacts manually.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between a lead and a customer?</h4><div class="collapsible-content"><div>A lead is any contact on your site that hasn't recently made a purchase. They've taken an action before (e.g. registered for a newsletter, filled out a contact form) but haven't directly purchased an item. </div><div><br /></div><div>In the 'leads by source' report, a contact might be both a lead and a customer. This is because depending on the timeframe you've selected a lead could have since made a purchase and become a customer. During the specific period you're viewing, however, they are still counted as leads.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>You can view definitions for terms in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary" target="">Wix Analytics glossary</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/f60ff0b1-4ba4-4d3e-8966-48669d064bff/9ab465fa-2b45-4b51-9b22-c510db6a03db.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/abee61ea-6b0e-4f1c-96c6-79e20d1726a2/baf56770-8cce-47a5-b8f4-843f18ea3734.png" alt="Screenshot of hovering over a type of people report to see possible graphs" /></div><div><br /></div><div>You could also switch between report views within a report by clicking the options at the top.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div>

View all the financial figures of your business and keep up to date with bookkeeping. The Wix Analytics accounting reports summarize your transactions and sales. You can also view a report for clients...

Wix Analytics: About Your Accounting Reports

<div data-component-type="text"><div>View all the financial figures of your business and keep up to date with bookkeeping. The Wix Analytics accounting reports summarize your transactions and sales. You can also view a report for clients who have overdue payments.</div></div><div data-component-type="text"><div>Depending on your business you will see different reports. For example, you will only see the Stores Sales Summary report if you have Wix Stores on your site.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/202cecec-c0d6-4193-9911-2f56ce1a51fd/9455e66e-cfda-494f-8277-ea4cbd2e31d4.png" alt="A screenshot of the Accounting section in the All Reports page in a site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your accounting reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Accounting</strong> section.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-types-of-accounting-reports" level="3">The types of accounting reports</h2></div><div data-component-type="text"><div>Learn about the various accounting reports available in Wix Analytics to help manage your business's financial data. Access detailed reports of your store's sales, transactions, and overdue payments.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Tax Summary</h4><div class="collapsible-content"><div>View your site's tax breakdown. Use this report to view each item's tax rate, total before tax and after tax, and more.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Stores Sales Summary</h4><div class="collapsible-content"><div>Break down your Wix Stores sales by order. View order specific data such as gross sales, shipping, total sales and refunds. You can also export your sales data for specific time periods for accounting purposes.</div><div><br /></div><div><strong>Note:</strong> This report is only available with Wix Stores.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Transactions Summary</h4><div class="collapsible-content"><div>Get a breakdown of the payment status of all sales as well as other payment figures for bookkeeping including gross sales, total sales, and total revenue.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Clients with Overdue Payments</h4><div class="collapsible-content"><div>Keep track of clients and accounts with outstanding payments as well as the amount that is overdue.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics accounting reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Accounting reports include a glossary that defines the terms used. To view these definitions, select a report and click <strong>Show report definitions</strong> under the report name.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/ab83973c-1c7c-40b0-87d8-b620f7afa58e/5265b1b5-b218-4eb7-8023-ba43b758898d.png" /></div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#sales-people-accounting" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/4ce5ee2c-1402-4728-bb0b-06627182e47b/1e7067a0-5627-4a20-8a27-337df143be17.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div>

The Wix Analytics Marketing reports give you an in-depth look at how your marketing efforts are impacting you business. Analyze your outreach campaigns such as email marketing campaigns and paid ad ca...

Wix Analytics: About Your Marketing Reports

<div data-component-type="text"><div>The Wix Analytics Marketing reports give you an in-depth look at how your marketing efforts are impacting you business. </div><div><br /></div><div>Analyze your outreach campaigns such as email marketing campaigns and paid ad campaigns and see how they compare to other traffic sources such as Facebook. You can also view which marketing sources are bringing the most attention to your site.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/7a1e1ab8-6415-4647-b653-3df3711f1dc5/f55f3982-d6e7-4ad2-a49e-cb08c7e01be6.png" alt="A screenshot of each of the marketing reports in the Wix Analytics reports dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your marketing reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Marketing</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-marketing-overview" target="">Marketing Overview</a> to get a snapshot of your marketing efforts across your business.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-marketing-reports" level="3">Types of marketing reports</h2></div><div data-component-type="text"><div>Understand the different types of marketing reports available in Wix Analytics to gain insights into your site's performance and marketing efforts. Each report provides specific data that helps you understand traffic sources, ad and email campaign performance, and more.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Traffic Sources</h4><div class="collapsible-content"><div>Use the top traffic sources report to see where your site visitors are coming from. Your site traffic data is grouped by referring sites and categories (Google, Facebook) as well as any marketing campaign sources.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out how many visitors are new to your site and where they are located.</li>  <li>Compare your site traffic by source to the previous period.</li>  <li>Discover what marketing campaigns are getting the most traffic.</li></ul><div><br /></div><div><strong>Note: </strong>When a site owner logs into their Wix account, any visits using the same device and browser won't be counted in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Order Conversion by Traffic Source</h4><div class="collapsible-content"><div>Use the order conversion by traffic source report to find out which referring sites and marketing campaigns generate the most order conversions.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Discover where geographically your marketing campaigns are the most effective.</li>  <li>Learn which keywords your audience is responding to.</li></ul><div><br /></div><div><strong>Note: </strong>When a site owner logs in to their Wix account, any visits using the same device and browser won't be counted in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic Categories over Time</h4><div class="collapsible-content"><div>The traffic categories over time report shows you which traffic sources (sites that people navigate to your site from) are bringing you the most sales over a specific period of time. The report is separated into organic search and organic social.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Form Submissions by Traffic Source</h4><div class="collapsible-content"><div>The form submissions by traffic source report shows you what top traffic sources (e.g. email marketing, Facebook, Instagram) created the most form submissions for your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Compare different traffic sources to see where people are submitting forms.</li>  <li>Analyze different types of traffic sources with forms (organic search, organic social etc).</li>  <li>Add your most important forms where people are searching (e.g. if you have high Instagram traffic, make sure you include crucial information there).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Campaign Performance</h4><div class="collapsible-content"><div>The email campaign performance report lets you see the spread of data from all your email marketing campaigns and help you make decisions as you compare them.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Analyze your email open and click rates.</li>  <li>See how many sales your campaigns have generated within the last 30 days.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Click-to Contact Rate by Traffic Source</h4><div class="collapsible-content"><div>Use this report to find out which traffic sources (e.g. Google, Facebook) drive visitors to contact you. For example, click-to-contact includes site sessions where a visitor went on to contact you via WhatsApp, phone or email.</div><div><br /></div><div><strong>Note: </strong>This report does not include click data on the following:</div><ul>
  <li>Phone numbers that are formatted as plain text. To make a phone number trackable, it must be in a clickable link.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/business-phone-number-getting-started-9797633" target="_blank">Wix Business Phone Numbers</a>. You can track these calls from your inbox.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Campaign Engagement over Time</h4><div class="collapsible-content"><div>This report allows you to combine all your results from email marketing campaigns and see how a certain metric has changed over time. Select a time period and then choose which measure you want to track. </div><div><br /></div><div>Some of the metrics you can filter for include:</div><ul>
  <li>Unique opens</li>  <li>Unique clicks</li>  <li>Bounced</li>  <li>Unsubscribed</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Paid Ad Campaigns over Time</h4><div class="collapsible-content"><div>Use this report to analyze the performance of paid ad campaigns over different time periods. If you have no paid campaigns running, you will not see data in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Paid Ad Campaigns</h4><div class="collapsible-content"><div>Use this report to analyze which paid ads are the most effective. If you have no paid campaigns running, you will not see data in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Campaign Clicks</h4><div class="collapsible-content"><div>Use this report to see how the links in your email campaigns are performing. You can view both unique link clicks and total clicks.</div><div><br /></div><div><strong>Note: </strong>If an image and a button in a single campaign lead to the same URL, you will see one combined number of clicks on the report since clicks are tracked per link. However, if you use the same URL in multiple campaigns, the report will show multiple clicks since the clicks came from different campaigns.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to customize a report?</div><div class="info-content"><div>You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later.<em><strong> </strong></em>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="">customizing your report</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics marketing reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a traffic source?</h4><div class="collapsible-content"><div>A traffic source is the site that people navigate to your site from. Examples of traffic sources include facebook.com, medium.com, twitter.com.</div><div><br /></div><div>A traffic source URL refers to the specific URL that people are navigating from.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see data differences between my Wix Analytics Marketing reports and reports from other analytics platforms?</h4><div class="collapsible-content"><div>There are a few reasons you could see data differences on other platforms including:</div><ul>
  <li>Visitors that don’t consent to site cookies won’t have their data collected.</li>  <li>The data in your Wix Analytics Reports is based on a 30 day period. The time period used to collect Attribution Model data varies in other analytical platforms, such as Facebook Ads, which uses a 28 day period. </li>  <li>The date and time from which the data collection period starts and ends can vary. Google Analytics and Facebook Ads 30 or 28 day period can be initiated from a First Interaction which differs from the data collected by Wix Analytics.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is an attribution model?</h4><div class="collapsible-content"><div>Attribution models are customer touchpoints, showing which marketing campaigns and social media platforms are used to find and then revisit your site in a 30 day period.</div><div><br /></div><div>The available attribution models you can filter for in these reports are:</div><ul>
  <li><strong>First Interaction:</strong> The first marketing source used by a visitor that eventually converts. <br />
For example: A visitor first finds your site by clicking a link in a Google Ad. The Google Ad is the First Interaction. From the First Interaction, the 30 day period for collecting visitor interaction data begins. </li>  <li><strong>Last Interaction:</strong> The last marketing source a visitor interacted with.<br />
For example: A week after the First Interaction, the visitor returns to your site by clicking on a link in a marketing email. Two weeks later, they visit your site again through a Facebook ad. The visitor doesn’t return to your site again within the 30 day period. The Facebook ad is considered the Last Interaction.</li>  <li><strong>Last Non-Direct:</strong> The last marketing source used before a visitor converts. <br />
For example: A user clicks on your Facebook ad and is directed to your site. They visit your site again the next day without clicking on the Facebook ad, but by Googling your site or visiting your site directly. As the Facebook ad was the last marketing source used, it is the Last Non-Direct Attribution Model.</li>  <li><strong>Last Wix FB Ads Click:</strong> The last Wix FB ad the user clicked before converting. <br />
For example: A user clicks on your Facebook ad (that was created with Wix) and is directed to your site. They visit your site again in the next days without clicking on the Facebook ad, but by Googling your site or visiting your site directly, and make a purchase. The Wix Facebook Ad is accounted for the conversion. <br />
<strong>Note:</strong> this model applies only for Wix FB Ads users.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Marketing reports include a glossary that defines the terms used. Click <strong>View report definitions </strong>under the report name to see the terms defined. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/c145a5b0-35d0-4d31-888b-dd0578df2606/855c29f5-57b8-465a-a284-f1cd4c135625.png" /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#marketing" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/15eecbdf-c359-4a83-a932-2d6a58ff098d/571a796a-d23d-4c47-ad53-1adf21a7e29c.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The graphs offered vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/a9758a46-d28f-4532-8967-612f34f33bc9/a8c5b5b6-2573-441f-885e-5a4736423bff.png" alt="Screenshot of marketing reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access several types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div>

With Subscriptions reports you can explore sales, the status of pricing plans and product subscriptions, and recurring invoices. Find out which of your subscriptions generate the most revenue, expecte...

Wix Analytics: About Your Subscriptions Reports

<div data-component-type="text"><div>With Subscriptions reports you can explore sales, the status of pricing plans and product subscriptions, and recurring invoices. Find out which of your subscriptions generate the most revenue, expected revenue from in the next six months, which subscriptions are due to expire, and more.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/cb89930f-bfd0-4fe2-bb92-3a1023ec19e9/b5a3d426-b721-4be7-9458-46641d03659e.png" alt="A screenshot of the Subscriptions reports in the All Reports page in a site's dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your Subscriptions reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Subscriptions</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="">Subscriptions Overview</a> to view all the key metrics for your business.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-subscriptions-reports" level="3">Types of Subscriptions reports</h2></div><div data-component-type="text"><div>Access the report you need to gain insights into your subscriptions and revenue trends. Analyze active subscriptions, revenue, new subscriptions, and more to understand their performance better.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Active Subscriptions</h4><div class="collapsible-content"><div>The active subscriptions report allows you to get a breakdown of subscriptions to your services and products.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which subscriptions are most popular.</li>  <li>Understand how different subscriptions are doing to improve your offerings and marketing efforts.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New Subscriptions over Time</h4><div class="collapsible-content"><div>The new subscriptions over time report allows you to compare subscription sales over different time periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Watch how new subscriptions are growing and spot any trends or unusual changes.</li>  <li>Measure the success of marketing campaigns by looking for increases in subscriptions when campaigns run.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Subscription Revenue over Time</h4><div class="collapsible-content"><div>The subscription revenue over time report lets you find out how much revenue is generated from subscriptions over different time periods.</div><div><br /></div><div><strong>Use this report to see:</strong></div><ul>
  <li>Total subscription revenue.</li>  <li>Analyze one-time payments revenue (i.e. money earned from single-payment subscriptions).</li>  <li>Recurring payments: Money earned from recurring payments for existing subscriptions, not including first payments.</li>  <li>First payments: Money earned from first payment instances of recurring plans.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Revenue by Subscription</h4><div class="collapsible-content"><div>Your revenue by subscription report shows which subscriptions bring you the most revenue.</div><div><br /></div><div><strong>Use this report to see:</strong></div><ul>
  <li>Total revenue by subscription name.</li>  <li>One-time payments revenue: Money earned from single-payment subscriptions.</li>  <li>Recurring payments: Money earned from recurring payments for existing subscriptions.</li>  <li>First payments: Money earned from first payment instances of recurring subscriptions.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New Subscriptions</h4><div class="collapsible-content"><div>The new subscriptions report lets you discover which pricing plans and products gained the most subscriptions over different time periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out which pricing plans and products are popular.</li>  <li>Compare how new and old pricing plans and products are performing so you can make adjustments if needed.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Expected Revenue from Recurring Payments</h4><div class="collapsible-content"><div>Use your expected revenue from recurring payments report to see how much revenue you're expected to receive from active subscriptions over the next six months.</div><div><strong><br />
Use this report to:</strong></div><ul>
  <li>Know your expected revenue from subscriptions.</li>  <li>Adjust your strategies if the expected revenue is lower than desired.</li></ul><div><br /></div><div><strong>Note: </strong>This report shows expected revenue from recurring subscriptions that are currently active. New subscriptions and subscriptions that might be cancelled before their end date are not taken into account in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Active Subscriptions over Time</h4><div class="collapsible-content"><div>Use your active subscriptions over time report to see how many active subscriptions you have by comparison to a previous period, or compared to last year.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which of your subscriptions are most popular over time.</li>  <li>Find out about your customer's preferred payment methods.</li></ul><div><br /></div><div><strong>Note:</strong> When data is grouped by week or month, the report counts every plan that was active during this time period, even if it expired later in the week or month.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Expiring Subscriptions</h4><div class="collapsible-content"><div>Use the expiring subscriptions report to find out which subscriptions are expiring soon or have already expired.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find which customers have expiring subscriptions to offer them renewal deals.</li>  <li>Prepare for big drops in active subscriptions and find ways to prevent it.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Retention over Time</h4><div class="collapsible-content"><div>The retention over time report lets you see how groups of customers who subscribed in the same month stayed subscribed over time.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Understand how long customers tend to stick with your service.</li>  <li>Identify any drop-off points to improve your retention strategies.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Ended Subscriptions Breakdown</h4><div class="collapsible-content"><div>Use this report to find out if subscriptions expired, were canceled, or discontinued due to failed payments.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See the number of subscriptions by the type of ending reason: canceled by business, canceled by client, payment failed, or expired.</li>  <li>Spot trends in why subscriptions end.</li></ul></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to customize your report?</div><div class="info-content"><div>You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later.<em><strong> </strong></em>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="_blank">customizing your report</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics Subscriptions reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Subscriptions reports include a glossary that defines the terms used. Click <strong>View report definitions </strong>under the report name to see the terms defined. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/24/559f7121-84fd-4212-b7a9-aa32d2cabc1f/c0f961ab-6200-4008-bb10-52b510371fb0.png" /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#subscriptions" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/5f79f1c1-18bd-4d07-b54b-26432d95e36e/540821f4-a366-4af5-a75a-d9ebc96d1407.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/bf2d5496-a95c-4dda-8cbe-30e264b3d080/0c153564-adb3-4080-9c62-8f686aa6bc71.png" alt="Screenshot of subscriptions reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access different types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div>

Your visitors may find your site in different ways, such as via search engines, social media, and marketing campaigns. In Wix Analytics, you can view your traffic sources, and find out which campaigns...

Wix Analytics: Tracking Campaigns and Traffic Sources

<div data-component-type="text"><div>Your visitors may find your site in different ways, such as via search engines, social media, and marketing campaigns. In <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Wix Analytics</a>, you can view your traffic sources, and find out which campaigns bring the most traffic to your site. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/28/b23cf79b-1a80-4e4d-888c-7b26ca938a9b/816f1155-2140-4071-8cdb-8a16150720c3.jpg" alt="A screenshot of Top Traffic Sources in the Analytics dashboard" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="identifying-your-traffic-sources" level="3">Identifying your traffic sources</h2></div><div data-component-type="text"><div>Wix Analytics identifies where your site's traffic originates, including URLs, in-app browsers, specific ad IDs, and UTM parameters. Each traffic source is explained below.</div></div><div data-component-type="heading"><h2 id="url" level="4">URL</h2></div><div data-component-type="text"><div>A Uniform Resource Locator (URL), also known as a web address, is the most common way to identify a traffic source. </div><div><br /></div><div>Examples: </div><ul>
  <li>A visitor arrives at your site after clicking an Instagram ad: The traffic source URL is instagram.com.</li>  <li>A visitor arrives at your site after clicking a Google search result: The traffic source URL is google.com. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>You can track traffic resulting from paid ads, rather than an organic search results, by <a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#utm-parameters" target="">using the correct UTM mediums in your campaigns</a>.</div></div></div></div><div data-component-type="heading"><h2 id="in-app-browser" level="4">In-app browser</h2></div><div data-component-type="text"><div>When a visitor uses a social media app (such as Instagram or Facebook) and clicks one of your posts, your site can open in a dedicated browser within the app. When this happens, the traffic source data collected is in-app browser, and not the URL.</div></div><div data-component-type="heading"><h2 id="specific-ad-identifiers" level="4">Specific ad identifiers</h2></div><div data-component-type="text"><div>Traffic sources can be determined by specific ad identifiers, used by popular ad networks. An ad ID shows which company or service the ad originates from, and is visible in the campaign URL. Each time a visitor arrives at your site, Wix Analytics searches the referring URL for an ad ID.</div></div><div data-component-type="text"><div>Examples: </div><ul>
  <li>Paid campaigns using Google Ads are tracked using a unique Google Click ID (GCLID). When &quot;gclid&quot; is detected in a referring URL, we know that the traffic source is Google. </li>  <li>Paid campaigns using Bing Ads are tracked using a Microsoft Click ID (MSCLIKID). When &quot;msclikid&quot; is detected in a referring URL, we know that the traffic source is Bing. </li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/28/e271c6c7-4607-4a85-96df-9323691b0de8/e63c52fe-4488-4045-9d49-22342663c3b4.jpg" alt="A screenshot of an example of a specific ad identifier" /></div></div><div data-component-type="heading"><h2 id="utm-parameters" level="4">UTM parameters</h2></div><div data-component-type="text"><div>An Urchin Tracking Module (UTM) is a tag added to your site’s URL which identifies the exact source of your site's traffic. The UTM tag is composed of three parts, known as <strong>UTM parameters</strong>:</div></div><div data-component-type="text"><ul>
  <li><strong>Source</strong>: The platform the visitor came from. Examples: Facebook, Google, Bing, email.</li>  <li><strong>Medium</strong>: How the visitor reached your site. Examples: An advert, email, or organic search.</li>  <li><strong>Campaign Name</strong>: The name of the campaign, as defined by the campaign creator.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/08/18/c665f583-d0dc-406d-9b9a-8b3469935dd2/fa516ec2-b744-4847-9640-85be7067cec1.png" alt="A screenshot of an example of a utm parameter" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>The URL is connected to the UTM with a question mark (<strong>?</strong>) and the UTM parameters are connected with ampersands (<strong>&amp;</strong>).</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/17/02e5f484-4206-4d93-9717-0a7b2ff36ea5/cd2e8f6a-e96f-4913-9795-3c34a5c6b487.png" alt="A screenshot of an example of an &amp; in a utm." /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tracking-campaigns-with-utm-tags" level="3">Tracking campaigns with UTM tags</h2></div><div data-component-type="text"><div>When you use <a data-composite="true" href="https://www.wix.com/features/email-marketing" target="">Wix Email Marketing</a> or <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-an-overview" target="">Facebook Ads by Wix</a>, the UTM tag is added automatically to the URL. You can also manually add UTM tags to URLs in other marketing campaigns.</div></div><div data-component-type="text"><div>It's advisable to use UTM tags for the following campaigns:</div><ul>
  <li><strong>Paid social: </strong>Facebook Ads, Google Adwords, Youtube ads.</li>  <li><strong>Organic social:</strong> Posts on any social media channel not connected to paid campaigns.</li>  <li><strong>Email marketing:</strong> Your own campaigns, as well as mentions in partnership emails.</li>  <li><strong>Referrers: </strong>eBooks, websites directing traffic to your site, and more.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="using-utm-mediums-for-different-traffic-categories" level="3">Using UTM mediums for different traffic categories</h2></div><div data-component-type="text"><div>In order to identify your traffic sources correctly, you should use UTM mediums recognized by Wix Analytics. For example, a paid ad on a social media platform should have the word ‘paid’ as a UTM medium.</div></div><div data-component-type="text"><div>In the table below, you can see how site traffic is categorized, a definition for each category, UTM sources and mediums, and UTM examples.</div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th data-column-width="176.421875"><div>Traffic category </div></th><th data-column-width="143.359375"><div>UTM source</div></th><th data-column-width="180.953125"><div>UTM medium</div></th><th data-column-width="199.453125"><div>UTM example</div></th></tr></thead><tbody><tr><td><div><strong>Paid Search:</strong> Visitors that clicked a paid search ad.</div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any search engine recognized by Wix Analytics</a></div></td><td><div>cpc, ppc, paidsearch</div><div><br /></div><div><strong>Note: </strong>Links with &quot;gclid&quot; are also classified as Paid Search.</div></td><td><div>utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=mysearchcampaign</div></td></tr><tr><td><div><strong>Paid social: </strong>Visitors that came from a paid post on social media.</div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any social media platform recognized by Wix Analytics</a></div></td><td><div>cpc, ppc, cpm cpv, cpe, cpa, cpl, cpi, or contains the word ‘paid’</div></td><td><div>utm_source=Instagram&amp;utm_medium=cpe&amp;utm_campaign=mysocialad</div></td></tr><tr><td><div><strong>Facebook Ads by Wix:</strong> Visitors that came from a paid social media post that was created with Wix.</div></td><td><div>Facebook</div></td><td><div>cpc</div><div><br /></div><div><strong>Note:</strong> The UTM link is added by Wix</div></td><td><div>utm_source=Facebook&amp;utm_medium=cpc&amp;utm_campaign=fbadsbywix</div></td></tr><tr><td><div><strong>Organic social: </strong>Visitors that came from a post on social media that isn’t a part of a paid campaign.</div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any social media platform recognized by Wix Analytics</a></div></td><td><div><br /></div></td><td><div>utm_source=Facebook&amp;utm_campaign=mysocialpost</div></td></tr><tr><td><div><strong>Email:</strong> Visitors that came to your site through an email marketing campaign.</div></td><td><div><br /></div></td><td><div>email</div></td><td><div>utm_medium=email&amp;utm_campaign=myemailcampaign</div></td></tr><tr><td><div><strong>Wix Email Marketing: </strong>Visitors that came to your site through an email marketing campaign created with Wix.</div></td><td><div>So (shoutout)</div></td><td><div><strong>Note:</strong> The UTM link is added by Wix</div></td><td><div>utm_source=so&amp;utm_campaign=myWixemailcampaign</div></td></tr><tr><td><div><strong>Organic Search: </strong>Visitors that clicked an organic search result (not a paid ad). </div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any search engine recognized by Wix Analytics</a></div></td><td><div><br /></div></td><td><div><br /></div></td></tr><tr><td><div><strong>Referral: </strong>Visitors that clicked a link on another website (not search engines or social media).</div></td><td><div>No parameters needed</div></td><td><div><br /></div></td><td><div><br /></div></td></tr><tr><td><div><strong>Direct:</strong> Visitors that typed your site address directly into their browser, without clicking any link. </div></td><td><div>No parameters needed</div></td><td><div><br /></div></td><td><div><br /></div></td></tr></tbody></table></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="recognized-search-engines-and-social-media-domains" level="3">Recognized search engines and social media domains</h2></div><div data-component-type="text"><div>Wix Analytics recognizes traffic data from the search engines and social media domains detailed below.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Search engine domains</h4><div class="collapsible-content"><div>Alice, AOL, Ask, Auone, Avg, Babylon, Baidu, Biglobe, Bing, Centrum.cz, CNN, Daum, DuckDuckGo, Ecosia, Hurryiet, Eniro, Globo, go.mail.ru, Google, goo.ne.jp, Kvasir, Haosou, Lycos, Mamma, MSN, Mynet, Najdi, Naver, ONET, Rakuten, Viber, search.smt.docomo, Sesam, Seznam, So.com, Sogou, Startsiden, Terra, Tut.by, Ukr, Virgilio, Wirtualna Polska, Yahoo, Yandex, Yam, Qwant. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Social media domains</h4><div class="collapsible-content"><div>Renren, Pinterest, Facebook, Tumblr, Blogspot, Twitter, Google, Youtube, Yelp, Xing, SoundCloud, Twitch, Instagram, Linkedin, Livejournal, Reddit, VK, TikTok, WhatsApp.</div></div></div></div>

If you are using Wix Analytics and other tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data.Note:The most common reason for seeing d...

Wix Analytics: Discrepancies Between Wix Analytics & Data in Other Tracking Tools

<div data-component-type="text"><div>If you are using Wix Analytics and other tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The most common reason for seeing discrepancies in analytics data is <a data-composite="true" href="https://support.wix.com/en/article/discrepancies-between-wix-analytics-data-in-other-tracking-tools#other-reasons-for-data-discrepancies" target="">cookie consent</a>. Read more about it below. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="google-ads-data-discrepancies" level="3">Google Ads data discrepancies</h2></div><div data-component-type="text"><div>Click below to learn more about the differences between Wix Analytics and Google Ads data.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies caused by disabled URL auto-tagging</h4><div class="collapsible-content"><div>If there are discrepancies between your site's Wix Analytics data and Google Ads data, check if URL auto-tagging is enabled. If auto-tagging is disabled, most of your traffic will be tagged as organic.</div><div><br /></div><div><a href="https://support.google.com/analytics/answer/1034383" target="_blank">Tagging your Google Ads URLs</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Metrics that are similar, but not the same</h4><div class="collapsible-content"><div>In <strong>Wix Analytics</strong>, a Site Session is all of the actions performed by a visitor, and ends after 30 minutes of inactivity.</div><div><br /></div><div>If you compare <strong>Google Ad Clicks</strong> to <strong>Wix Analytics Site Sessions</strong>, it's possible you'll see a difference in your data. This is because the same visitor can click your ad more than once during a session.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="facebook-ads-data-discrepancies" level="3">Facebook Ads data discrepancies</h2></div><div data-component-type="text"><div>Click a title below to learn more about the differences between Wix Analytics and Facebook Ads data:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in metric names</h4><div class="collapsible-content"><div>In <strong>Wix Analytics</strong>, a Site Session is all of the actions performed by a visitor, and ends after 30 minutes of inactivity.</div><div><br /></div><div>If you use <strong>Facebook Pixel</strong>, you'll see Landing Page Views metrics in your Facebook metrics. Landing Page Views can be compared to Site Sessions in Wix Analytics. Facebook's Link Clicks metrics should not be compared to Site Sessions in Wix Analytics. </div><div><br /></div><div><strong>Learn more:</strong></div><ul>
  <li><a href="https://www.facebook.com/business/help/1502960513074071" target="">Facebook Visits Metric Information</a></li>  <li><a href="https://www.facebook.com/business/help/400437100749708" target="_blank">Facebook Metrics for Website Visitors Ads</a></li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in Traffic Source attribution models</h4><div class="collapsible-content"><div>Attribution models are customer touchpoints, showing which marketing campaigns and social media platforms are used to find and then revisit your site in a 30 day period. Due to the differences in traffic source attribution models, you might see more visits (landing page views) in Facebook metrics than in Wix Analytics.</div><div><br /></div><div><strong>Traffic Source in Wix Analytics:</strong></div><div>The traffic source is where the visitor was referred from. If a visitor clicks a Facebook Ad, the traffic source is Facebook.</div><div><br /></div><div><strong>Traffic Source in Facebook metrics:</strong></div><div>Wix gathers traffic data from sources that Facebook is not aware of, which can lead to data discrepancies. </div><div><br /></div><div>Example: A visitor clicked a Facebook ad, then received a marketing email sent through your Wix site, and they clicked a link in the email. Wix will attribute the visit to email marketing, and Facebook will attribute it to Facebook ads.</div><div><br /></div><div>If you’re using the Wix Facebook Ads tool, you can count visits like these the same way Facebook does. Meaning, if a visitor clicked a Facebook ad in the last 7 days, and then came via email marketing, you can still attribute the visit to Facebook Ads by selecting the Wix FB Ads Last Click attribution model.</div><div><br /></div><div><a data-composite="true" href="https://www.facebook.com/business/help/370704083280490?id=399393560487908" target="_blank">Learn more about Facebook attribution models</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in data due to visitors changing devices or browsers</h4><div class="collapsible-content"><div><strong>Wix Analytics data: </strong></div><div>The data collected is based on site sessions, and each sessions limited to the browser in use at that time. If someone clicks a Facebook Ad, but completes the purchase later on a different device or browser, the order will not be attributed to the Facebook Ad.</div><div><br /></div><div><strong>Facebook Ads data: </strong> </div><div>Facebook can track data from the same person over different devices and browsers. This means that if someone clicks a Facebook Ad and completes a purchase later on using a different device, the order is attributed to the Facebook Ad.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="google-analytics-data-discrepancies" level="3">Google Analytics data discrepancies</h2></div><div data-component-type="text"><div>Click below to learn more about the differences between Wix Analytics and Google Analytics data.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in traffic data</h4><div class="collapsible-content"><div>Wix Analytics and Google Analytics filter out traffic from bots such as computer scripts, search engines, and QA checks by default. As Google and Wix use different algorithms to filter bot traffic, your analytics data may show different results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in sales and people reports</h4><div class="collapsible-content"><div>The differences in sales and people reports between Wix Analytics and Google Analytics are due to the different ways in which data is collected and processed:</div><ul>
  <li><strong>Wix Analytics</strong> has access to production data in your Wix site, such as your contact list and transaction database. Wix Analytics will not show you cancelled orders, and it will show you zero sum (free) orders. </li>  <li><strong>Google Analytics</strong> data source is client events. Client events might be lost due to network issues, or not collected if cookies are not enabled, or if javascript does not run. Google Analytics will show you cancelled orders, and won't show you zero sum (free) orders.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in metric names</h4><div class="collapsible-content"><div>Metric names between Wix Analytics and Google Analytics aren't always an exact match. When comparing data, note:</div><div><br /></div><ul>
  <li><strong>Users</strong> in Google Analytics = <strong>Visitors</strong> in Wix Analytics.</li>  <li><strong>Traffic Channe</strong>l in Google Analytics = <strong>Referring Category</strong> in Wix Analytics.</li>  <li><strong>Referral </strong>in Google Analytics = <strong>Referring URL</strong> in Wix Analytics. </li>  <li><strong>Page</strong> in Google Analytics = <strong>Page Path </strong>in Wix Analytics.</li>  <li><strong>Transactions</strong> in Google Analytics = <strong>Orders</strong> in Wix Analytics.</li>  <li><strong>Revenues</strong> in Google Analytics = <strong>Total Sales</strong> in Wix Analytics.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in time frames</h4><div class="collapsible-content"><div>When Google show stats for the last 7 days, the end date they refer to is yesterday. In Wix Analytics, the last 7 days time period includes today. This applies to all &quot;Last X&quot; time periods (last 30 days, last month, last year, etc.)</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="other-reasons-for-data-discrepancies" level="3">Other reasons for data discrepancies</h2></div><div data-component-type="text"><div>Click below to find more reasons for data discrepancies in Wix Analytics.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Cookie Consent data discrepancies</h4><div class="collapsible-content"><div>If your site has a cookie consent banner, Wix Analytics data can only be collected from visitors who have clicked &quot;Accept&quot;. Our analysis shows approximately 50% of visitors accept cookies, so if you have a Cookie Consent banner, it's fair to assume your traffic data should be doubled. </div><div><br /></div><div><a href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="">Learn more about displaying cookie banners</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies when using multiple marketing channels</h4><div class="collapsible-content"><div>Wix Analytics collects traffic data from multiple marketing channel sources such as Facebook Ads, and Google Ads. The data in Facebook and Google may not be exact match to Wix Analytics data, as their data is based on one source.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies caused by Analytics Blockers</h4><div class="collapsible-content"><div>Your site visitors can set their browser preferences to prevent the collection of data on specific websites, which can result in data discrepancies.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies caused by timezone differences</h4><div class="collapsible-content"><div>There may be discrepancies between Wix Analytics and other analytics tools data due to different reporting timezones. </div><div><br /></div><div>For example: If your Wix account's time zone is set to Dublin GMT 00:00, and your Google Analytics account time zone is set to Kiev GMT +02:00, there will be a two hour difference in data collected.</div><div><br /></div><div><strong>To change the time zone in your Wix account:</strong></div><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Settings&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/overview" target="">Settings</a> in your site's dashboard.</li>  <li>Scroll to the <strong>General section</strong> and click <strong>Languages &amp; Region</strong>. </li>  <li>Scroll to <strong>Time zone</strong> and update your time zone as required.</li></ol><div> </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/10/09/891a1554-d9b3-43b1-9a30-d4f439a989e7/50ce481b-aea6-427c-a08b-a7d5e1366b4a.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies due to data latency</h4><div class="collapsible-content"><div>Wix Analytics and other analytics tools have different latency periods. There is a 1 hour latency in Wix Analytics. For the most accurate overview, compare long date ranges instead of hour by hour data.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies due to different bot algorithms</h4><div class="collapsible-content"><div>Wix Analytics and other tracking tools filter out traffic from bots such as computer scripts, search engines, and QA checks by default. As each tool uses different algorithms to filter bot traffic, your analytics data may show different results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies resulting from HTTPS redirects in promotion tool ads</h4><div class="collapsible-content"><div>If your site is uses <strong>HTTPS</strong>, the referral data will be stripped out as direct data if you use <strong>http</strong>:’your site address’ in Google Ads or Facebook Ads.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Missing clicks in promotion ad tools</h4><div class="collapsible-content"><div>Not all clicks on your ads will result in your site page loading.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Need help?</div><div class="info-content"><div>If you need further assistance with Wix Analytics data discrepancies, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="">contact us</a> for support.</div></div></div></div>

Here are some commonly asked questions about Wix Analytics.General Wix Analytics FAQsCan I access Wix Analytics on my mobile device?Yes, you can check Wix Analytics overviews, reports, and pages on th...

Wix Analytics: FAQs

<div data-component-type="text"><div>Here are some commonly asked questions about Wix Analytics.</div></div><div data-component-type="heading"><h2 id="general-wix-analytics-faqs" level="3">General Wix Analytics FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I access Wix Analytics on my mobile device?</h4><div class="collapsible-content"><div>Yes, you can check Wix Analytics overviews, reports, and pages on the go with the Wix app or Wix Studio app.</div><div><br /></div><div><strong>Wix app:</strong></div><ol>
  <li>Go to your site in the Wix app.</li>  <li>Tap <strong>Analytics </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2025/02/11/e5300035-3d83-48c6-a0a0-2f58b6101ce7/770edd2b-2ffb-4624-9b11-ebff77f7676d.png" /> at the bottom.</li>  <li>Scroll down to the relevant section.</li></ol><div><strong>Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select the relevant page.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn more about the terminology used in Wix Analytics?</h4><div class="collapsible-content"><div>Every Wix Analytics report includes a glossary where you can learn more about the terms used in the report. To access a report's glossary:</div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to Reports</a> in your site's dashboard.</li>  <li>Click on the report you want to learn more about.</li>  <li>Click <strong>Show report definitions</strong> under the report title.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is my data updated in real time?</h4><div class="collapsible-content"><div>No. Data is updated one hour after an event occurs. For example, if you received an online order or got a new site visitor, the information is reflected in the relevant report one hour later.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I export my analytics data?</h4><div class="collapsible-content"><div>You can <a data-composite="true" href="https://support.wix.com/en/article/scheduling-wix-analytics-report-emails" target="">download reports</a> (including their customized view) in CSV and excel format. If you want to export reports on a regular basis, you can <a data-composite="true" href="https://support.wix.com/en/article/scheduling-wix-analytics-report-emails#subscribing-to-a-wix-analytics-report" target="">subscribe to a report</a> and select one of the supported formats.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I track clicks on specific site buttons and links?</h4><div class="collapsible-content"><div>Yes, you can now track visitor clicks on your site buttons and links with 2 new Wix Analytics Behavior reports:<strong> Button Clicks</strong> and <strong>Button Clicks over time</strong>. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#types-of-behavior-reports" target="_blank">Learn more Wix Analytics Behavior reports</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is Wix Analytics available with Editor X?</h4><div class="collapsible-content"><div>Wix Analytics is available for all sites. It is not dependent on the builder used.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I see data for the different site language versions in Wix Analytics?</h4><div class="collapsible-content"><div>Currently, it is not possible to show data for different language versions of the site.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can the site’s collaborator/contributor see a shared report? </h4><div class="collapsible-content"><div>By default, pre-built Analytics reports are visible to all <a data-composite="true" href="https://support.wix.com/en/article/roles-permissions-overview" target="_blank">site collaborators</a> with permission to view Analytics data. Newly created or duplicated custom reports are only visible to the creator and site owner, unless they are shared with others. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/sharing-your-wix-analytics-reports-with-contributors#sharing-reports" target="">sharing reports</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="site-traffic-faqs" level="3">Site traffic FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I learn more about my site's traffic?</h4><div class="collapsible-content"><div>Wix Analytics has extensive traffic reports as well as a <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-traffic-sales-and-behavior-overviews" target="">Traffic Overview</a> to give you a clear view of who is visiting your site as well as where they are coming from. View traffic by time of day, location, device, as well as new and returning customers. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="_blank">Learn more about traffic reports</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I still see traffic data for a deleted site page?</h4><div class="collapsible-content"><div>Historical data is stored in Wix Analytics. If you see traffic data for a deleted page, this is aggregated data that includes the dates when the page was still published.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is Time on Page showing 00 seconds?</h4><div class="collapsible-content"><div>This happens when the page was the very last page viewed in visitor's site session. This is because time on page is calculated by looking at the gap between a site visitor's current page and the next page they view in the site session. </div><div><br /></div><div>For example, if a site visitor entered Page A at 05:10:00, and then went to page B at 05:10:25, their time on Page A is 25 seconds. If they view page B and then move away from your site, the time on Page B is 00 as there is no timestamp for the next page they visited.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="data-discrepancy-faqs" level="3">Data discrepancy FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is data missing from my report?</h4><div class="collapsible-content"><div>Data is updated one hour after an event occurs on site, and Wix Analytics reports usually update automatically. Sometimes, you might need to refresh the report by clicking the <strong>refresh</strong> button above the report, in order to update your data manually.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see data gaps between Wix Analytics &amp; Facebook / Google Analytics?</h4><div class="collapsible-content"><div>If you are using tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/discrepancies-between-wix-analytics-data-in-other-tracking-tools#other-reasons-for-data-discrepancies" target="_blank">why you are seeing discrepancies depending on the app you are using</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there is a data discrepancy between Email Marketing and Wix Analytics? </h4><div class="collapsible-content"><div>If Wix Analytics reports show fewer visitors than the number of clicks in the Wix Email Marketing campaign, it could be due to the following reasons:</div><ul>
  <li>Email Marketing reports show the number of clicks. In Wix Analytics, a site session is all the actions performed by a visitor and ends after 30 minutes of inactivity. </li>  <li>When comparing clicks to site sessions, it is possible to see a difference between the data. This is because the same visitor can click the email campaign links more than once during a session. Also, not all clicks will result in the site page loading.</li>  <li>If the site has a cookie consent banner, Wix Analytics data can only be collected from visitors who have clicked &quot;Accept”. This means it's possible that not all the clicks of the email marketing campaign will be reflected in the Wix Analytics reports.</li>  <li>Some browser settings might prevent the collection of data, also resulting for the data to not be collected by Wix Analytics.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a data discrepancy between Visitor Notifications and Wix Analytics?</h4><div class="collapsible-content"><div>If you are seeing multiple push visitor notifications in the Wix mobile app but you are seeing a lower number of visitors in the Traffic reports, it could be due to the following reasons:</div><div><br /></div><ul>
  <li>(If your site has a Cookie Banner enabled) Since your site has a Cookie Banner, traffic data won't be collected unless your site visitors accept the cookies. A <strong>Cookie Consent message</strong> appears in the Wix app as well.</li>  <li>Wix Analytics measures only unique visitors &amp; sessions, while in the Wix mobile app notifications are pushed every time someone accesses the site.</li>  <li>Wix Analytics and<strong> </strong>Wix Chat both push live site visitor notifications to the Wix mobile app, but they use different bot filtering algorithms. You can check what bots and in what amount hit your site in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-seo-reports" target="_blank">Bot Traffic over Time</a> report.</li>  <li>If you are logged in to your Wix account, any of your visits using the same device &amp; browser to your own sites won't be counted in traffic and conversion reports. You can find more details <a data-composite="true" href="https://support.wix.com/en/article/request-excluding-site-owner-ip-from-wix-analytics-traffic-report-data" target="_blank">here</a>.</li></ul><div><br /></div><div><strong>Tip: </strong>You can check if traffic is getting tracked in Wix Analytics by accessing your site in Incognito mode or being logged out of your Wix account. Make sure to accept the cookies if you have a cookie banner enabled on your site. Then, check the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-real-time-analytics" target="">Real-time Analytics</a> page.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-and-payment-faqs" level="3">Sales and payment FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I learn more about my sales (sold items details, tax, customer details)? </h4><div class="collapsible-content"><div>You can learn more about your sales by going to your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">sales reports</a> or visiting your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="">Sales Overview</a> to get a deeper understanding of your customers' spending trends.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see bookings that haven't been paid in Wix Analytics reports?</h4><div class="collapsible-content"><div>In Wix Analytics all bookings are tracked from the moment they are placed on your site. This includes all payment methods, including in-person payments.</div><div><br /></div><div>You can locate clients who owe you money using the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635#clients-with-overdue-payments" target="">Clients with Overdue Payments</a> report. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is it possible to remove test orders from sales reports?</h4><div class="collapsible-content"><div>It is not possible to remove data from Wix Analytics. However, if you cancel an order, it will be removed from your Sales reports. To cancel an order you must: </div><ol>
  <li>Cancel it in the Orders tab</li>  <li>Cancel it in your Bookings calendar</li></ol><div>Please allow one hour for your reports to update.</div><div><br /></div><div><strong>Note: </strong>Canceled orders and bookings are displayed in the Bookings reports with canceled statuses.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do my payouts differ from what I see in Wix Analytics? </h4><div class="collapsible-content"><div>Your actual payouts may be different from what you see in Wix Analytics or Settlement reports due to several reasons:</div><ul>
  <li>While Your <a data-composite="true" href="https://support.wix.com/en/article/viewing-your-wix-payments-settlement-report" target="">settlement report</a> only includes transactions made with Wix Payments, Wix Analytics collects information about sales from <strong>all</strong> payment methods set up on your site (i.e. Wix Payments or any other credit card payment provider, PayPal, manual and in-person payments).</li>  <li>Wix Analytics tracks all orders and bookings once they are placed on your site, regardless of their payment status. Payouts can only be made from orders and bookings that were paid for online. </li>  <li>The sales numbers (e.g. Total Sales, Net Revenue) that you see in the Sales reports are based on the order date. If you need the sales data to be based on the actual payment date and not the order date, you should refer to the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-accounting-reports" target="">Transaction Summary report</a>.<br />
<strong>Tip:</strong> You can add the <strong>Payment method </strong>column to the Transaction Summary report to check payment volume breakdown by different payment methods (e.g. credit card, in-person).</li></ul><div><br /></div><div><a data-composite="true" href="https://support.wix.com/en/article/receiving-your-payouts-from-wix-payments" target="">Learn more about Wix Payments payouts</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens to my sales and sales data if I change my site currency? </h4><div class="collapsible-content"><div>If you update the currency on your site (e.g. from USD to EUR) your sales go through a conversion process. Wix converts sales data in the past using the exchange rate for the previous day.</div><div><br /></div><div>Let's say you set your site currency to USD in March, but changed it to EUR in April. An order that was made in USD on March 12th is converted to EUR using the exchange rate from the previous day (March 11th). </div><div><br /></div><div>All sales made in the last year will be converted accordingly. Please note that even if the exchange rate from one year ago is drastically different than today, the process uses the conversion rate of the day <em>before</em> the order was made, not today's conversion rate.</div><div><br /></div><div><strong>Notes:</strong></div><ul>
  <li>This conversion process is implemented on the day after you switch site currency. On the day of the change, sales data won’t be adjusted yet.</li>  <li>If you've set up any alerts for sales only the currency symbol is updated, not the alert threshold itself. For example, if you set an alert to warn you of sales below 100 USD, the alert now switches to sales below 100 EUR.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tax-reporting-faqs" level="3">Tax reporting FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I find a tax report for my sales?</h4><div class="collapsible-content"><div>You can find a sales/ revenue report with taxes in a number of analytics reports: <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-accounting-reports" target="">Accounting reports</a>, <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Sales reports</a> (make sure to add a Tax column), <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-restaurants-analytics-reports" target="">Restaurant reports</a>. </div><div><br /></div><div>To view tax reports, make sure you have set up taxes in your business application, e.g. <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-setting-up-tax-9768352" target="_blank">Wix Stores</a>, <a data-composite="true" href="https://support.wix.com/en/article/pricing-plans-setting-up-tax-collection" target="">Pricing Plans</a>, <a data-composite="true" href="https://support.wix.com/en/article/wix-events-adding-tax-to-tickets-sales" target="">Wix Events</a>.</div><div><br /></div><div><strong>Note: </strong>Some business applications do not support taxes, e.g. Wix Bookings, and Wix Restaurants if based outside of the U.S and Canada.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is it possible to display tax by jurisdiction?</h4><div class="collapsible-content"><div>You can use the <strong>Sales by Billing Location </strong>report to display tax by jurisdiction. Alternatively, add the metrics <strong>Tax </strong>and <strong>Billing Region </strong>to any <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Sales reports</a> or <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-accounting-reports" target="">Accounting reports</a>. </div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Still have questions?</div><div class="info-content"><div>If you have not found the answer to your question, please <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="">contact Wix Customer Care</a> for support.</div></div></div></div>

Wix Analytics reports provide insights to help you make informed decisions to improve your site and grow your business. To interpret the data accurately, make sure you understand the report measures a...

Wix Analytics: Reports Glossary

Currently, it's not possible to exclude a specific IP address from Wix Analytics Traffic Reports.This issue was partially resolved on April 1, 2021. Now, when a site owner logs in to their Wix account...

Request: Excluding IPs from Wix Analytics Traffic Report Data

<div data-component-type="text"><div>Currently, it's not possible to exclude a specific IP address from <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">Wix Analytics Traffic Reports</a>.</div><div><br /></div><div>This issue was partially resolved on April 1, 2021. Now, when a site owner logs in to their Wix account, any visits using the same device &amp; browser to their own sites won't be counted in traffic and conversion reports. </div><div><br /></div><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

We are excited to announce that you can now track visitor clicks on your site buttons and links with two new Wix Analytics Behavior reports.
  The Button Clicks report shows you which buttons, links a...

Request: Tracking Clicks on Your Site Buttons and Links

<div data-component-type="text"><div>We are excited to announce that you can now track visitor clicks on your site buttons and links with two new Wix Analytics Behavior reports.</div></div><div data-component-type="text"><ul>
  <li>The <strong>Button Clicks </strong>report shows you which buttons, links and clickable images are clicked the most on your site.</li>  <li>The <strong>Button Clicks over time</strong> report allows you to track clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time.</li></ul></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#types-of-behavior-reports" target="_blank">Learn more Wix Analytics Behavior reports</a>.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I access the new reports?</h4><div class="collapsible-content"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to All Reports</a> in your site's dashboard.</li>  <li>Scroll down to the <strong>Behavior</strong> section.</li>  <li>Select the <strong>Button Clicks</strong> or <strong>Button Clicks over time</strong> report.</li></ol></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/10/09/79ba23f4-e165-4ad5-963b-19b2a7acba63/71727bb8-1d66-46ff-a8a6-ea78d0fb1bf5.png" alt="A screenshot of the Button Clicks report in Wix Analytics." /></div></div>

Currently, it's not possible to remove data from Wix Analytics. However, if you can cancel test orders created in your Store Orders tab or in your Bookings calendar, it will be removed from your Sales...

Request: Removing Test Data in Wix Analytics Reports

<div data-component-type="text"><div>Currently, it's not possible to remove data from Wix Analytics. However, if you can cancel test orders created in your Store Orders tab or in your Bookings calendar, it will be removed from your Sales reports. Please allow one hour for your reports to update.</div><div><br /></div><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

We are pleased to announce that you can now view by IP address in Wix Analytics traffic reports. Access this metric from Table view in any traffic report. Learn more about traffic reports.To view a re...

Request: Viewing a Site Visitor's IP Address in Wix Analytics Reports

<div data-component-type="text"><div>We are pleased to announce that you can now view by IP address in Wix Analytics traffic reports. Access this metric from Table view in any traffic report. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="_blank">Learn more about traffic reports</a>.</div></div><div data-component-type="heading"><h2 id="" level="3">To view a report by IP address:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to Reports</a> in your site's dashboard.</li>  <li>Click the relevant traffic report.</li>  <li>In <strong>Table</strong> view, click <strong>Select columns</strong>.</li>  <li>Scroll down and select the <strong>IP address </strong>checkbox.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/01/30/a2cbbe17-96ba-4be9-bd28-ef5b5a103527/97cd0be2-4183-4774-bc22-ae259b8ef2b2.jpg" alt="screenshot of select columns with IP address checkbox selected." /></div></div>

Currently, it is not possible track or gather data from custom fields in Wix Analytics reports. Examples of custom fields include a custom sign up form or a checkout page in Wix Stores.Having the abil...

Wix Analytics Request: Tracking Data from Custom Fields in Wix Analytics Reports

<div data-component-type="text"><div>Currently, it is not possible track or gather data from custom fields in Wix Analytics reports. Examples of custom fields include a custom sign up form or a checkout page in Wix Stores.</div></div><div data-component-type="text"><div>Having the ability to track this data would allow you to customize reports based on fields you created (e.g. creating a report based on information from a sign up form).</div></div><div data-component-type="text"><div>We are always working to update and improve our products and your feedback is greatly appreciated.</div></div>

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Managing your site on the Wix member apps

Using mobile apps as a member

Using the Wix member apps

Mobile apps for your customers

Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

Wix domains

Domains purchased elsewhere

Transferring domains

Managing domains

Troubleshooting domains

Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.

Setting up your store

Managing products and categories

Setting up shipping & fulfillment

Setting up payment and checkout

Designing your store

Managing your orders

Managing store inventory

Managing the Members Area

Managing store emails

Promoting stores sales

Dropshipping with Wix Stores

Setting up sales channels

Using the Wix app for Wix Stores

Wix Stores

Setting up Wix Bookings

Creating your services

Managing your staff

Managing your calendar & bookings

Memberships, packages & payments

Customizing Wix Bookings pages

Emails, SMS, and promotions

Using the Wix app to manage your bookings

Video conferencing with Wix Bookings

Fit by Wix

Wix Bookings

Setting up Wix Events

Wix Events

Business solutions & apps

Get tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.

Managing your business

Get tools to grow your business and web presence.