Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your reports and customize them to focus on the data that interests you most.You can find...

Wix Analytics: About Wix Analytics Reports

Discover how to leverage Wix Analytics reports to gain valuable insights about your site and make informed business decisions. You can customize your reports to focus on the data that matters most to you, with various viewing options like tables, charts, and maps. Learn how to access and personalize your reports, and find out how to receive updates directly to your email, ensuring you stay informed on your site's performance.

<div data-component-type="text"><div>Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your reports and customize them to focus on the data that interests you most.</div></div><div data-component-type="text"><div>You can find the <strong>All Reports</strong> page under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
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        View All Reports
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</div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://youtu.be/dWvQbKZHh9I" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-your-reports" level="3">Viewing your reports</h2></div><div data-component-type="text"><div>Wix Analytics reports include a broad range of editable pre-built reports to display your data.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/28/b61e1e4a-9168-40e6-ac71-9e5b205319ae/ba6c49dc-3fc4-45b7-bf41-373f8bcfd8b6.png" alt="A screenshot of the All Reports page under Analytics." /></div></div><div data-component-type="text"><div>To view your data in a specific format, click an icon displayed next to a report:</div></div><div data-component-type="text"><ul>
  <li>Table <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/d4600413-67a4-4091-9969-0d197d182091/0ba80e96-df59-429c-ae6b-40241ce7e5ec.png" /> displays your data in rows and columns.</li>  <li>Bar Chart <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/80c1f9c3-8357-4352-8437-bc15b4b572e1/dee780d2-3598-4f0e-bf36-380f12660fb0.png" /> displays and compares your data.</li>  <li>Line Chart <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/ce5bb5b6-9fb5-481a-8f98-e865a87597ec/a1f2408b-ffff-4bea-aaa9-e954b22596a9.png" /> shows how your data has changed over time.</li>  <li>Map <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/184c9115-df00-4c48-b092-e0f0c7b6cdf7/f070329f-4cb1-4fd7-87a6-8a918f83aa53.png" /> displays geographical data.</li>  <li>Pie Chart <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6f3fe373-0b70-413f-aca3-7258a043d92a/50396937-d79d-4370-b83d-08b13537b78a.png" /> displays your data in sections.</li>  <li>Heat Map <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/c3440c51-bc6d-4b71-bc1f-eeb856511e6e/1a5009aa-9c11-4d3e-860d-677e8fc357df.png" /> displays your data using intensity of color in grid format.</li>  <li>Funnel <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6d9039e8-4428-41c7-a4eb-9a1d61963eba/80918de7-6c35-4744-adb8-5cb315108f6c.png" /> displays your data in steps.  </li>  <li>Combo Chart and Bar Chart Split <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6f871784-eab8-4e04-9cea-690cb60aa4d0/c30f5d6e-065b-410c-a1cc-bab1aabd1a3d.png" /> display multiple data series in one report.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/03/6ec78999-a56f-4e69-a2b5-9b3d8288cc03/283234e2-0824-42be-b113-9d4eae8669e8.png" alt="A screenshot of reports types for a traffic report." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="">customizing the table view</a> and <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports#customizing-other-views" target="">other report views</a> (e.g. bar charts and line charts).</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-the-report-categories" level="3">About the report categories</h2></div><div data-component-type="text"><div>Your reports are divided into categories to help you find information about how your business is performing, with new reports added all the time.</div></div><div data-component-type="text"><div>Depending on the Wix products you use, your reports are split into the following categories:</div></div><div data-component-type="text"><ul>
  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Sales</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-bookings-analytics-reports" target="">Bookings</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">Traffic</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports" target="">Behavior</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-people-reports" target="">People</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-accounting-reports" target="">Accounting</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-blog-analytics-reports" target="">Blog</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-wix-stores-reports" target="">Stores</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-events-analytics-reports" target="">Events</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports" target="">Marketing</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-seo-reports" target="">SEO</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/pricing-plans-understanding-wix-analytics-subscriptions-reports" target="">Subscriptions</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-restaurants-analytics-reports" target="">Restaurants</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-restaurants-analytics-reports" target="">Restaurants (New app)</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-groups-about-analytics-reports" target="">Groups</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-music-analytics-reports" target="">Music</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-video-analytics-reports" target="">Videos</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-analytics-members-app-reports" target="_blank">Mobile apps</a></li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>You can also gather data in specific reports about <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-analytics-email-marketing-reports" target="">email marketing</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-form-submission-reports" target="">form submissions</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-partial-reports" level="3">Understanding partial reports</h2></div><div data-component-type="text"><div>Wix provides you with tools to build <a data-composite="true" href="https://support.wix.com/en/article/preparing-your-wix-site-for-the-gdpr" target="">GDPR compliant websites</a>. If your sites have Wix's cookie banner enabled, Analytics does not report visitor data before visitors actively consent to analytics cookies to be placed on their device. In such cases, Traffic and Behavior reports will be partial.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="_blank">Learn more about displaying a cookie banner on your site</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-your-reports" level="3">Customizing your reports</h2></div><div data-component-type="text"><div>You can view your reports in different ways and customize them to present the data according to your preferences. <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="_blank">Learn more about customizing reports.</a></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/12/4892ec02-025f-4037-8f37-4c084b017477/c56ab359-b4fb-462d-aae5-7078ca324737.png" alt="A screenshot of customizing a traffic over time table report in the dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Wix Analytics reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I check reports from my mobile device?</h4><div class="collapsible-content"><div>Yes, you can access and <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="">customize any report</a> on the go with the Wix app or Wix Studio app.</div><div><br /></div><div><strong>Wix app:</strong></div><ol>
  <li>Go to your site in the Wix app.</li>  <li>Tap <strong>Manage</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/04/12/3fc0f98c-0997-47b3-b7bd-6ae31a67e078/ce9c0fe5-f60d-4448-8fc2-9ba4cf636f93.png" /> at the bottom.</li>  <li>Tap <strong>Analytics</strong> and select <strong>All Reports</strong>.</li></ol><div><strong>Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>All Reports</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I get reports sent to my email?</h4><div class="collapsible-content"><div>Yes, you can set up automatic email delivery for your reports to stay updated without having to manually check your dashboard. <a data-composite="true" href="https://support.wix.com/en/article/scheduling-wix-analytics-report-emails" target="">Learn how to subscribe to reports.</a></div></div></div></div>

Customize our pre-built reports so they show the info you need, the way you prefer seeing it. A clear view of your data helps you gain meaningful insights about your business and make data-driven deci...

Wix Analytics: Customizing Analytics Reports

Customize your reports in Wix to display the data you need in your preferred format, enabling you to gain valuable insights for informed decision-making. Learn how to tailor the table view by adjusting time periods, applying filters, and adding or removing columns. You can also save custom views for easy access later. This article guides you through the process of managing and personalizing your report views effectively.

Your sales reports by Wix Analytics help you to analyze all the payments that go through your site. All your sales data is translated into customizable reports to help you better understand what and h...

Wix Analytics: About Your Sales Reports

Discover how to leverage Wix Analytics to access detailed sales reports that help you analyze payment data from your site. By exploring customizable reports on sales trends, item performance, and customer behavior, you can make informed business decisions and optimize your strategy. Gain insights into revenue sources, track sales over time, and understand your customers' purchasing patterns to enhance your overall sales performance.

<div data-component-type="text"><div>Your sales reports by Wix Analytics help you to analyze all the payments that go through your site. All your sales data is translated into customizable reports to help you better understand what and how people are purchasing. You can view reports for sales by specific item, billing location, sales over time and more. </div></div><div data-component-type="text"><div>You can use your sales reports to plan your business strategy, make educated predictions about sales trends, and to get a better understanding of how your visitors are making purchases on your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your sales reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and view the reports in the <strong>Sales</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="">Sales Overview</a> to get a deeper understanding of your customers' spending trends.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/19/d587aec7-b276-4a0d-9741-86c3c9d93e51/ea5a9935-8833-4f9c-b461-4c86dfa13fac.png" alt="A screenshot of the Wix Analytics sales reports in the site dashboard" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-sales-reports" level="3">Types of sales reports</h2></div><div data-component-type="text"><div>Wix Analytics creates sales reports for just about everything you want to know. See a breakdown of your revenue based on sales by coupon, order type, billing location, or shipping method. You can also view reports that track sales over a specific time period.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales over time</h4><div class="collapsible-content"><div>Sales over time allows you to compare your sales trends over different time periods. You can also select a measure to view over time including order quantity, refunds, gross sales and more.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Monitor your sales, orders, refunds and other key performance indicators.</li>  <li>See how your sales are performing now compared to previous time periods.</li>  <li>Understand trends over time in sales distribution.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by item</h4><div class="collapsible-content"><div>Sales by item gives you a breakdown of the specific items and services you've sold.</div><div><br /></div><div><strong>Use this report to: </strong></div><ul>
  <li>View your sales data by orders, items, and customers and compare the info over time to identify trends.</li>  <li>Monitor total orders and item quantity over time.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Item sales over time</h4><div class="collapsible-content"><div>Item sales over time allows you to view a specific item's sales over the course of set time periods. </div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See gross sales trends filtered by individual item.</li>  <li>See the sales trend of a group of items.</li>  <li>Compare the performance of item sales over different time periods.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by coupon</h4><div class="collapsible-content"><div>The sales by coupon report shows you how many times your coupons have been used and how coupons are affecting sales.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out who is using your coupons and filter by new or returning customers.</li>  <li>See where coupon users are located geographically.</li></ul><div><br /></div><div><strong>Tip: </strong>Use coupon trends to determine if a promotion should be repeated or stop promotions that aren't delivering results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by channel</h4><div class="collapsible-content"><div>The sales by channel report shows you which channels bring you the most sales (e.g. web, mobile app, POS).</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Determine which sales channels are the most effective.</li>  <li>Gauge where to focus your sales efforts.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by billing location</h4><div class="collapsible-content"><div>The sales by billing location report shows you where your customers are located.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter sales by city, region, or country</li>  <li>Discover how a specific location is performing and if your actions have impacted your sales volumes.</li></ul><div><br /></div><div><strong>Tip:</strong> Target locations with high sales volumes with email campaigns or paid ads. You can also offer promotions in locations where sales volumes are low.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by order type</h4><div class="collapsible-content"><div>Sales by order type shows you how you generate revenue with any installed Wix apps.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out which Wix apps (Wix Stores, Wix Bookings, Wix Events) are generating the most revenue on your site.</li>  <li>Filter by total order, items sold, refunds and more per Wix app.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average order value over time</h4><div class="collapsible-content"><div>Average order value over time displays your average value of orders for any day, week, or month.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out how much your customers spend on average on your site.</li>  <li>Monitor changes in average order value (e.g. when offering discounts).</li>  <li>Learn the value of your users and tailor marketing campaigns for positive Return On Investment (ROI).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by traffic source</h4><div class="collapsible-content"><div>Sales by traffic source shows you which traffic sources bring the most sales.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Identify the most effective sources of traffic (e.g. social media, search engines).</li>  <li>See stats about each traffic source (e.g. average order value, total revenue).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by currency</h4><div class="collapsible-content"><div>The sales by currency report shows a breakdown of sales based on the original currency of each order. This report is useful if you support multiple currencies on your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Understand how much you're earning in different currencies.</li>  <li>View stats such as total sales, total orders, and more, in each currency.</li></ul><div><br /></div><div><strong>Note:</strong> This report shows your sales before converting them to your site's main currency, as it appears in other analytics reports.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by business location</h4><div class="collapsible-content"><div>Sales by business location displays sales performance for each of your business locations. This report is useful if your business has multiple branches.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Gain insights into how each location is performing.</li>  <li>Track and compare sales performance across your business locations.</li></ul><div><br /></div><div><strong>Note: </strong>This report is available for sites that have Wix Bookings, Wix Stores, or Wix Restaurants (New).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales by POS</h4><div class="collapsible-content"><div>The sales by POS report gives you a breakdown of sales done via Mobile POS and Wix POS Register.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Understand how sales are performing through Mobile POS and POS Register.</li>  <li>Measure the efficiency of using POS systems for your sales.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Tips by staff</h4><div class="collapsible-content"><div>Tips by staff show you how much each staff member has earned in tips.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Recognize top-performing staff.</li>  <li>Analyze data to improve staff training and customer service.</li></ul><div><br /></div><div><strong>Note: </strong>Install the <a data-composite="true" href="https://support.wix.com/en/article/wix-apps-adding-and-setting-up-the-wix-tips-app" target="">Wix Tips app</a> to start using this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Tips by customers</h4><div class="collapsible-content"><div>Tips by customer show you which customers leave the most tips.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Identify loyal or satisfied customers.</li>  <li>Learn more about customer behavior to improve your services and customer relationships.</li></ul><div><br /></div><div><strong>Note: </strong>Install the <a data-composite="true" href="https://support.wix.com/en/article/wix-apps-adding-and-setting-up-the-wix-tips-app" target="">Wix Tips app</a> to start using this report.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to customize your report?</div><div class="info-content"><div>You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later.<em><strong> </strong></em>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="_blank">customizing your report</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics sales reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between my sales and stores reports?</h4><div class="collapsible-content"><div>Sales reports refer to all purchases made throughout your site. This includes all bookings, services, coaching, consultations and more. Wix Stores reports focus on purchases and transactions made if you have an online store.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Sales reports include a glossary that defines the terms used. To view these definitions, select a report and click <strong>Show report definitions</strong> under the report name.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/19/e96909a6-e4c9-453b-aeda-163446220505/92c12d9d-b4aa-41db-a449-fc5509c0cdc7.png" /></div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary" target="_blank">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/24/619050a4-95e3-41e7-9588-17ac8cefb25f/44c0142c-98cc-4f0d-a6dc-85989665e9eb.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/24/51237fe1-ae96-4aaa-9982-49359b14d64b/7a1e0fcd-1591-4b2b-804e-c7aeabb1f68c.png" alt="Screenshot of sales reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>You could also switch between report views within a report by clicking the options at the top.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I see data for redeemed coupons in the Sales by Coupon report?</h4><div class="collapsible-content"><div>If you do not see coupon sales in the Sales by Coupon report, it could be for two reasons:</div><ul>
  <li>Coupon sales data is currently only available for these Wix apps: Wix Stores, Wix Bookings, Wix Pricing Plans, Wix Events, and the Wix Ecommerce platform. Data is not available for apps such as Wix Restaurants, Online Programs, Invoices, or other business apps.</li>  <li>If one of your coupons grants a 100% discount for a Wix Bookings order, then the transaction equals 0. Therefore, this coupon usage will not be counted or displayed in the Sales by Coupon report.</li></ul><div><br />
<strong>Note: </strong>These reasons are also why you may see coupon data listed as 'Unknown' in the Sales over Time report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why are some store orders showing “Unknown” under the billing location?</h4><div class="collapsible-content"><div>If a store order was made with POS (Point of Sale), it won't show the location information. In general, it is currently not possible to get location information for orders with POS transactions.</div><div>The only case in which location data can appear in your report is when the location information is populated from the checkout page in Wix Stores. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a discrepancy between orders/items/total sales in the Stores Orders tab and Sales reports?</h4><div class="collapsible-content"><div>The Store Orders tab only shows data related to Wix Stores, while Analytics sales reports include sales data for:</div><ul>
  <li>All Wix apps that you have on your site (e.g. Stores, Bookings, Restaurants).</li>  <li>All payment methods (online, PayPal, offline/in-person).</li>  <li>All orders, paid and unpaid.<br />
<strong>Note:</strong> Orders and bookings are tracked from the moment they are placed on your site. The order data populates in reports 1 hour later.</li></ul><div><br /></div><div><strong>Tip:</strong> The main purpose of Analytics sales reports is to give an overview of how well your business is performing as a whole.</div><div><br /></div><div>To see a breakdown of orders and sales data for Wix Stores only:</div><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard.</li>  <li>Select the <strong>Sales by Order Type</strong> table report.</li>  <li>Click <strong>Filter</strong>.</li>  <li>Select <strong>Wix Stores </strong>under <strong>Order type</strong>. Make sure all other apps are not selected.</li>  <li>Click <strong>Apply</strong>.</li></ol><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/fdf94160-36aa-4274-aab6-2a2d641304fa/84d5acd6-5553-42a7-8d48-ca2294b98f22.png" /></div><div><br /></div><div>If you filtered the data in the report but the discrepancy persists, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="_blank">contact us</a> and we will be happy to help.</div></div></div></div>

With Wix Analytics traffic reports you can find out how visitors find and navigate around your site. Drill down into your reports to answer questions like &quot;How many people visited my site through...

Wix Analytics: About Your Traffic Reports

Discover how to leverage Wix Analytics traffic reports to understand how visitors find and interact with your site. Analyze key metrics such as traffic over time, entry pages, and visitor locations to optimize your marketing strategies and enhance user experience. By accessing detailed reports, you can identify trends, peak activity times, and device usage, helping you tailor your content and offers effectively.

<div data-component-type="text"><div>With Wix Analytics traffic reports you can find out how visitors find and navigate around your site. Drill down into your reports to answer questions like &quot;How many people visited my site through a marketing email in the last 30 days?&quot; </div></div><div data-component-type="text"><div>Analyze your site traffic over time or during a specific time of the day. You can also see which locations, devices, and site pages are bringing the most viewers to your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Filtering your own visits from traffic reports:</div><div class="info-content"><ul>
  <li>If you are logged into your Wix account, any visits you make to your own site using the same device &amp; browser won't be counted in traffic reports.<br />
<strong>Note:</strong> Other metrics outside traffic reports (e.g. store orders, event RSVPs, post likes and comments) still include your interaction(s) as the site owner. For example, the number of times you view a blog post is still counted in the total post views.</li>  <li>If you wish to exclude a specific IP address from your traffic reports, please <a data-composite="true" href="https://support.wix.com/en/article/request-excluding-site-owner-ip-from-wix-analytics-traffic-report-data" target="">vote for this feature</a> and we'll keep you updated.</li></ul></div></div></div><div data-component-type="text"><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/02/22/79445c33-fbf8-430d-bca1-061884b189e5/d1e6dbad-092b-44d3-97f3-86520a47bd92.png" /></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How to access your traffic reports</h4><div class="collapsible-content"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to Reports</a> in your site's dashboard.</li>  <li>Scroll down to the <strong>Traffic Reports </strong>section. </li>  <li>Select the report you'd like to view.  </li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-traffic-reports" level="3">Types of traffic reports</h2></div><div data-component-type="text"><div>Click a report type to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic over time</h4><div class="collapsible-content"><div>Learn which days or months get the most traffic on your site. Use this report to identify trends in traffic over different time periods.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by time of day</h4><div class="collapsible-content"><div>See which time of the day is most active for site visitors. The heat map displays the hours people are most visiting your site. The darker the color, the more people are viewing</div><div><br /></div><div><strong>Tip:</strong> If you have Wix Chat on your site or are deciding on business hours, use the data in this report to make sure you are available during peak periods.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by entry page</h4><div class="collapsible-content"><div>See which site page visitors land on first when entering your site. </div><div><br /></div><div><strong>Tip: </strong>Make sure the most important call-to-actions are visible on the pages that visitors are landing on the most.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by location</h4><div class="collapsible-content"><div>See where in the world you are getting the most traffic. You can filter the information by country map or city map.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Optimize your marketing efforts or paid campaigns to the locations where you are getting more traffic.</li>  <li>Prioritize locations where you want to increase your marketing presence.</li></ul><div><br /></div><div><strong>Note on location accuracy: </strong>We are working on improving the accuracy of traffic by location reports. In isolated cases, you may see inaccurate city names, or ‘N/A’ where the information from IP addresses is untrusted or unknown. Site traffic received through VPN, anonymizers, cloud providers, and bots can affect the accuracy of this data. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic by device</h4><div class="collapsible-content"><div>See if people are viewing your site from desktop, tablet, or mobile.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Make sure your <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-about-the-mobile-editor" target="_blank">site on mobile is up-to-date </a>and functions for your mobile visitors.</li>  <li>Create offers and content that are targeted to specific devices.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New vs. Returning visitors</h4><div class="collapsible-content"><div>See how much site traffic comes from new visitors vs. visitors who have viewed your site before. You can use this report to tailor marketing activities and promotions to visitors at different stages.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Wix Analytics traffic reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I switch views within a report?</h4><div class="collapsible-content"><div>Click the relevant tab at the top of the report to access different chart types: <strong>Line/Bar Chart</strong>, <strong>Line/Bar Chart Split</strong>, or <strong>Table</strong>.<br />
<br />
<strong>Note: </strong>Depending on the traffic report you may see different viewing options such as Heat Map or City or Country Map.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I view report definitions?</h4><div class="collapsible-content"><div>Click into a report and then click <strong>View report definitions </strong>under the report name to see the terminology of that report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a traffic category vs. a traffic source?</h4><div class="collapsible-content"><div>A traffic category refers to the broader category where traffic is coming from (e.g. paid social traffic vs. organic social traffic). A traffic source is the specific site where traffic came from (e.g. Facebook.com, Google.com).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I customize which metrics show on a traffic report?</h4><div class="collapsible-content"><div>Click <strong>Select columns </strong>at the top of a <strong>Table</strong> report. Then select the checkboxes for the data you want to see. Some examples include <strong>Visitor type</strong>, <strong>site member</strong>, <strong>browser</strong> or <strong>device type</strong>, <strong>IP address</strong>, and <strong>operating system</strong>.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/01/30/4efc89dc-aa84-431c-86b8-beca238d5869/6ff0afa1-e920-4b2b-a7d2-20d0e9a24e91.jpg" alt="A screenshot of the columns of a traffic report" /></div></div></div></div>

Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.Discover how each page of your site performs by reviewing metrics such as page visi...

Wix Analytics: About Your Behavior Reports

Discover how to utilize Wix Analytics Behavior reports to gain insights into how visitors navigate your site and interact with your content. Learn to track key metrics such as page visits, form submissions, and order conversions over time. By accessing various reports, you can optimize your site’s performance, understand user behavior, and enhance your marketing strategies based on real data. This article guides you through the types of reports available and how to leverage them for better site management.

<div data-component-type="text"><div>Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.</div></div><div data-component-type="text"><div>Discover how each page of your site performs by reviewing metrics such as page visits, submissions by form, as well as how your order conversions are tracking over time.</div></div><div data-component-type="text"><div>You can also see what buttons on your site are clicked the most, the pages or URLs they lead to, and how clicking behavior changes over time with site visitors.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your behavior reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Behavior</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-behavior-overview" target="">Behavior Overview</a> to view all the key metrics for your business.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/aade4082-2fe5-4b95-b4fa-f28494aa1d94/9b1fc6c1-ba8f-44ce-92a3-c2509e9f583c.png" alt="A screenshot of the Behavior section in the All Reports page in the site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Only sites using <a data-composite="true" href="https://support.wix.com/en/article/about-wix-site-search" target="">Wix Site Search</a> will show data in the search reports such as top searches, searches over time, and searches with no results.</li>  <li>When you log in to your Wix account, any visits using the same device &amp; browser to your own site won't be counted in the conversion or search reports. </li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-behavior-reports" level="3">Types of behavior reports</h2></div><div data-component-type="text"><div><br /></div><div>Understand how visitors interact with your site through different types of behavior reports in Wix Analytics.</div></div><div data-component-type="text"><div>Click a report type to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Button Clicks</h4><div class="collapsible-content"><div>Use the button clicks report to find out which buttons, links and images are clicked the most on your site. When you first navigate to this report, click <strong>Enable Click Tracking</strong> to begin.<br />
<br />
<strong>Note</strong>: Site visitors must also accept the site's cookies in order for data to be tracked.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See what elements on your site are clicked the most</li>  <li>Track unique clicks, total clicks and the button's CTR (click-through-rate)</li></ul><div><br /></div><div><strong>What types of clicks are tracked in this report?</strong></div><div>This report tracks clicks on buttons, links, clickable images, expandable text, and more. You can see each element's details (e.g. button text, button type) under the relevant column in the table.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/19/a65e6d6a-cbcb-48b5-b035-18c2e9fc05d2/a73d7666-8b2f-486b-adbf-43c659757442.png" alt="A screenshot of a button clicks report with button details selected." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Page Visits</h4><div class="collapsible-content"><div>This report helps you understand how each page of your site is performing. Each page of your site is ranked based on a specific measure. The default measure is site sessions.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter site pages by specific metrics (site sessions, bounce rate, average time on a page).</li>  <li>Optimize the content of each site page based on the performance.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Submissions by Form</h4><div class="collapsible-content"><div>View the number of submissions received on your site per individual form.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which forms on your site are the most popular.</li>  <li>Track how many submissions each form received over specific time periods.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Searches</h4><div class="collapsible-content"><div>Find out what your site visitors are searching for most on your site as well as the click-through-rate of that term and its total searches.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Make sure the search terms that are most popular are relevant to your site and/or business.</li>  <li>Promote your site’s content based on the search terms. For example, offer coupons on products that contain your most searched terms.</li>  <li>Consider including the most searched terms in your SEO strategy by using them as keywords.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Order Conversion over time</h4><div class="collapsible-content"><div>Analyze how your site traffic and orders have increased or decreased during specific periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out your order conversion rate percentage over time.</li>  <li>Learn how changes in site sessions impacts your total orders.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Clicks-to-Contact over Time</h4><div class="collapsible-content"><div>See what contact channels are most popular with your visitors between WhatsApp, phone, and email. </div><div><br /></div><div><strong>You can use this report to: </strong></div><ul>
  <li>Find out which channels your site visitors prefer.</li>  <li>Sort the data by device type to see what device is most preferred by visitors.</li>  <li>Update your marketing activities and/or content based on the preferred contact method.</li></ul><div><br /></div><div><strong>Note:</strong> This report does not include click data on Wix Business Phone Numbers. You can track these calls from your inbox.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Searches over Time</h4><div class="collapsible-content"><div>Find out what your site visitors are searching over a specific period of time and identify search trends.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Discover how many people searched your site as well as what they were searching for.</li>  <li>See how many searches on your site had no results.</li>  <li>Find out how often people click on search results, and how relevant these results are.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Searches with No Results</h4><div class="collapsible-content"><div>Find out what elements on your site visitors couldn't find when searching. See different search terms that didn't show your site on results and optimize your site pages, blog posts, and products accordingly.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Form Submissions over Time</h4><div class="collapsible-content"><div>See how many people have filled out form submissions on your site over a specific period of time.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter by form to see which forms get the most submissions.</li>  <li>See how any custom forms are performing over time.</li>  <li>Compare present form submission metrics to last year or a previous time period.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Button Clicks over Time</h4><div class="collapsible-content"><div>Use the button clicks over time report to track site visitor button clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time. <br />
</div><div><strong>Use this report to:</strong></div><ul>
  <li>Track changes in clicking behavior over time.</li>  <li>Update your marketing strategy and test different buttons on different pages to see how interactions change over time.</li></ul><div><br /></div><div><strong>Note</strong>: Site visitors must accept the site's cookies in order for data to be tracked.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Wix Analytics behavior reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I see any data in any of the search reports?</h4><div class="collapsible-content"><div>You must have <a data-composite="true" href="https://support.wix.com/en/article/about-wix-site-search" target="">Wix Site Search</a> on your site to see data for the search reports including top searches, searches over time, and searches with no results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/291e57fc-f9c3-4824-a924-bb4f920070a5/ac5809e6-12f0-4c5f-a1ba-0a47970c576d.png" alt="Screenshot of behavior reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access different types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Behavior reports include a glossary that defines the terms used. Click <strong>View report definitions </strong>under the report name to see the terms defined. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/d38b33fc-c834-4f8e-96b2-1dd89427d128/a74affab-d28e-4e8f-a216-a118c24506d7.png" /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#traffic-behavior" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/4be6080f-36ac-427e-9da4-f315bd3bac80/37c89783-7d9e-48c8-a7da-a8e13ef5bddd.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div>

Wix Analytics People reports give you an in-depth analysis of your site visitors, members and customers. Understand who visits your site and get insights to questions such as, &quot;How many customers...

Wix Analytics: About Your People Reports

Discover how to leverage Wix Analytics People reports to gain valuable insights into your site visitors, members, and customers. Learn to track key metrics such as customer growth, top paying customers, and the distinction between new and returning customers. By understanding these analytics, you can enhance your marketing strategies and improve customer engagement, ultimately driving more sales and loyalty on your site.

<div data-component-type="text"><div>Wix Analytics People reports give you an in-depth analysis of your site visitors, members and customers. Understand who visits your site and get insights to questions such as, &quot;How many customers do I have compared to this time last year?&quot; and &quot;Who are my top customers?&quot;.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your People reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>People</strong> section.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/31/54b6c56d-9b7a-4ae4-8695-7f3b839a916b/c30f0891-4054-461f-a263-b2281471cb62.png" alt="A screenshot of the People reports in the Analytics dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The measures available in your People reports depend on the Wix apps you've installed.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-people-reports" level="3">Types of People reports</h2></div><div data-component-type="text"><div>Use the different types of People reports available to gain insights into your customers and leads. These reports help you track metrics such as top paying customers, customer growth over time, new vs. returning customers, and more.</div></div><div data-component-type="text"><div>Click a report type to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top paying customers</h4><div class="collapsible-content"><div>See which customers ordered the most on your site as well as how many total orders they have.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Filter your top customers by metrics like country, or whether they are new or returning customers</li>  <li>See how many customers used coupons when ordering to see how effective your marketing coupons are for site orders.</li></ul><div><br /></div><div><strong>Tip: </strong>Consider <a data-composite="true" href="https://support.wix.com/en/article/wix-loyalty-program-an-overview" target="">adding a loyalty program to your site</a> to reward your returning customers and incentivize them.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Customers over time</h4><div class="collapsible-content"><div>See how many customers make purchases on a specific day or month. Track who has paid for goods, services, classes, or subscriptions on your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn how many customers you gained over a specific period of time.</li>  <li>Understand if there are certain times in which you are gaining more customers (e.g. holidays or special events).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New vs. returning customers</h4><div class="collapsible-content"><div>See a breakdown of new customers/visitors to your site vs. customers who have purchased or visited your site before.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>View a pie chart of the split between your new and returning customers.</li>  <li>Filter by total orders and sales to see if new or returning customers are purchasing more.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Contacts over time</h4><div class="collapsible-content"><div>See how many new contacts were added to your site over a certain time period. Contacts can either be added manually or by an activity a visitor performed, such as submitting a contact form or registering for your newsletter.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn how many contacts you gained over a specific period of time.</li>  <li>Understand the split between contacts who are site members (signed up for your site) and contacts who ordered something.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Paying subscribers over time</h4><div class="collapsible-content"><div>See how many subscribers you receive over specific days, weeks or month. Paying subscribers refer to people who have purchased something such as an order through Wix Stores, a paid plan with Pricing Plans, or have been sent an invoice.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Monitor subscription purchases over time, through paid plans, Wix Stores, and invoices.</li>  <li>Compare subscriptions purchases to previous periods.</li></ul><div><br /></div><div><strong>Note: </strong>The report shows the first transaction in the subscription only and does not include recurring payments.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Form leads</h4><div class="collapsible-content"><div>This report provides insights into potential customers who submitted a form on your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>View the details (name, email, phone number) of each lead.</li>  <li>Understand which traffic sources your leads are coming from.</li>  <li>Identify which traffic sources are most effective. </li></ul><div><br /></div><div><strong>Note: </strong>This report includes form submission data for new and old <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-an-overview" target="">Wix Forms</a>. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Wix Analytics People reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">When does someone become a new contact in my 'contacts over time' report?</h4><div class="collapsible-content"><div>Site visitors become contacts when they perform an activity on your site and enter information. For example, they can submit a contact form, register for an event or make a store order, sign up for a newsletter, or become a site member. You can also add contacts manually.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between a lead and a customer?</h4><div class="collapsible-content"><div>A lead is any contact on your site that hasn't recently made a purchase. They've taken an action before (e.g. registered for a newsletter, filled out a contact form) but haven't directly purchased an item. </div><div><br /></div><div>In the 'leads by source' report, a contact might be both a lead and a customer. This is because depending on the timeframe you've selected a lead could have since made a purchase and become a customer. During the specific period you're viewing, however, they are still counted as leads.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>You can view definitions for terms in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary" target="">Wix Analytics glossary</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/f60ff0b1-4ba4-4d3e-8966-48669d064bff/9ab465fa-2b45-4b51-9b22-c510db6a03db.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/abee61ea-6b0e-4f1c-96c6-79e20d1726a2/baf56770-8cce-47a5-b8f4-843f18ea3734.png" alt="Screenshot of hovering over a type of people report to see possible graphs" /></div><div><br /></div><div>You could also switch between report views within a report by clicking the options at the top.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happened to the 'Leads by source' and 'All leads' reports?</h4><div class="collapsible-content"><div>These two reports have been removed and replaced by the 'Form leads' report. If you were previously subscribed to either of the old reports, you will now receive the 'Form leads' report instead.</div><div><br /></div><div>The definition of leads in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary" target="">report glossary</a> changed to &quot;people who submitted a form on your site&quot;, therefore the new 'Form leads' report covers the relevant data.</div></div></div></div>

View all the financial figures of your business and keep up to date with bookkeeping. The Wix Analytics accounting reports summarize your transactions and sales. You can also view a report for clients...

Wix Analytics: About Your Accounting Reports

Discover how to utilize Wix Analytics accounting reports to effectively manage your business's financial data. You can view summaries of transactions, sales, and overdue payments, tailored to your specific business type. Learn about various report types, including the Tax Summary, Stores Sales Summary, and Transactions Summary, to keep your bookkeeping up to date and gain insights into your financial performance.

<div data-component-type="text"><div>View all the financial figures of your business and keep up to date with bookkeeping. The Wix Analytics accounting reports summarize your transactions and sales. You can also view a report for clients who have overdue payments.</div></div><div data-component-type="text"><div>Depending on your business you will see different reports. For example, you will only see the Stores Sales Summary report if you have Wix Stores on your site.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/202cecec-c0d6-4193-9911-2f56ce1a51fd/9455e66e-cfda-494f-8277-ea4cbd2e31d4.png" alt="A screenshot of the Accounting section in the All Reports page in a site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your accounting reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Accounting</strong> section.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-types-of-accounting-reports" level="3">The types of accounting reports</h2></div><div data-component-type="text"><div>Learn about the various accounting reports available in Wix Analytics to help manage your business's financial data. Access detailed reports of your store's sales, transactions, and overdue payments.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Tax Summary</h4><div class="collapsible-content"><div>View your site's tax breakdown. Use this report to view each item's tax rate, total before tax and after tax, and more.</div><div><br /></div><div><strong>Note:</strong> This report is currently available for Wix Bookings, Wix Restaurants (New), and Wix Stores. If your site has sales from other apps, you can get information on tax by adding a Tax column to <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Sales reports</a> or <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-restaurants-analytics-reports" target="">Restaurants (Old) reports</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Stores Sales Summary</h4><div class="collapsible-content"><div>Break down your Wix Stores sales by order. View order specific data such as gross sales, shipping, total sales and refunds. You can also export your sales data for specific time periods for accounting purposes.</div><div><br /></div><div><strong>Note:</strong> This report is only available with Wix Stores.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Transactions Summary</h4><div class="collapsible-content"><div>Get a breakdown of the payment status of all sales as well as other payment figures for bookkeeping including gross sales, total sales, and total revenue.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Clients with Overdue Payments</h4><div class="collapsible-content"><div>Keep track of clients and accounts with outstanding payments as well as the amount that is overdue.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics accounting reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terms used in these reports?</h4><div class="collapsible-content"><div>Accounting reports include a glossary that defines the terms used. To view these definitions, select a report and click <strong>Show report definitions</strong> under the report name.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/ab83973c-1c7c-40b0-87d8-b620f7afa58e/5265b1b5-b218-4eb7-8023-ba43b758898d.png" /></div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#accounting" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is the data different in my Wix Payments dashboard and Analytics reports?</h4><div class="collapsible-content"><div>The <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Your%20Transactions&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpayments-dashboard/?referralInfo=KB_Article" target="">Wix Payments dashboard</a> includes all payment transactions, including unpaid and declined transactions, while Analytics reports only show successful payments. This difference in displayed data may cause discrepancies between the two.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/08/4ce5ee2c-1402-4728-bb0b-06627182e47b/1e7067a0-5627-4a20-8a27-337df143be17.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div>

The Wix Analytics Marketing reports give you an in-depth look at how your marketing efforts are impacting you business. Analyze your outreach campaigns such as email marketing campaigns and paid ad ca...

Wix Analytics: About Your Marketing Reports

Discover how to leverage Wix Analytics Marketing reports to gain valuable insights into your marketing efforts and their impact on your business. Analyze various outreach campaigns, compare traffic sources, and identify which strategies drive the most engagement and conversions. By accessing detailed reports, you can enhance your marketing strategies and optimize your site’s performance for better results.

<div data-component-type="text"><div>The Wix Analytics Marketing reports give you an in-depth look at how your marketing efforts are impacting you business. </div><div><br /></div><div>Analyze your outreach campaigns such as email marketing campaigns and paid ad campaigns and see how they compare to other traffic sources such as Facebook. You can also view which marketing sources are bringing the most attention to your site.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/7a1e1ab8-6415-4647-b653-3df3711f1dc5/f55f3982-d6e7-4ad2-a49e-cb08c7e01be6.png" alt="A screenshot of each of the marketing reports in the Wix Analytics reports dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your marketing reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Marketing</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-marketing-overview" target="">Marketing Overview</a> to get a snapshot of your marketing efforts across your business.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-marketing-reports" level="3">Types of marketing reports</h2></div><div data-component-type="text"><div>Understand the different types of marketing reports available in Wix Analytics to gain insights into your site's performance and marketing efforts. Each report provides specific data that helps you understand traffic sources, ad and email campaign performance, and more.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Traffic Sources</h4><div class="collapsible-content"><div>Use the top traffic sources report to see where your site visitors are coming from. Your site traffic data is grouped by referring sites and categories (Google, Facebook) as well as any marketing campaign sources.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out how many visitors are new to your site and where they are located.</li>  <li>Compare your site traffic by source to the previous period.</li>  <li>Discover what marketing campaigns are getting the most traffic.</li></ul><div><br /></div><div><strong>Note: </strong>When a site owner logs into their Wix account, any visits using the same device and browser won't be counted in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Order Conversion by Traffic Source</h4><div class="collapsible-content"><div>Use the order conversion by traffic source report to find out which referring sites and marketing campaigns generate the most order conversions.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Discover where geographically your marketing campaigns are the most effective.</li>  <li>Learn which keywords your audience is responding to.</li></ul><div><br /></div><div><strong>Note: </strong>When a site owner logs in to their Wix account, any visits using the same device and browser won't be counted in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic Categories over Time</h4><div class="collapsible-content"><div>The traffic categories over time report shows you which traffic sources (sites that people navigate to your site from) are bringing you the most sales over a specific period of time. The report is separated into organic search and organic social.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Form Submissions by Traffic Source</h4><div class="collapsible-content"><div>The form submissions by traffic source report shows you what top traffic sources (e.g. email marketing, Facebook, Instagram) created the most form submissions for your site.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Compare different traffic sources to see where people are submitting forms.</li>  <li>Analyze different types of traffic sources with forms (organic search, organic social etc).</li>  <li>Add your most important forms where people are searching (e.g. if you have high Instagram traffic, make sure you include crucial information there).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Campaign Performance</h4><div class="collapsible-content"><div>The email campaign performance report lets you see the spread of data from all your email marketing campaigns and help you make decisions as you compare them.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Analyze your email open and click rates.</li>  <li>See how many sales your campaigns have generated within the last 30 days.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Click-to Contact Rate by Traffic Source</h4><div class="collapsible-content"><div>Use this report to find out which traffic sources (e.g. Google, Facebook) drive visitors to contact you. For example, click-to-contact includes site sessions where a visitor went on to contact you via WhatsApp, phone or email.</div><div><br /></div><div><strong>Note: </strong>This report does not include click data on the following:</div><ul>
  <li>Phone numbers that are formatted as plain text. To make a phone number trackable, it must be in a clickable link.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/business-phone-number-getting-started-9797633" target="_blank">Wix Business Phone Numbers</a>. You can track these calls from your inbox.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Campaign Engagement over Time</h4><div class="collapsible-content"><div>This report allows you to combine all your results from email marketing campaigns and see how a certain metric has changed over time. Select a time period and then choose which measure you want to track. </div><div><br /></div><div>Some of the metrics you can filter for include:</div><ul>
  <li>Unique opens</li>  <li>Unique clicks</li>  <li>Bounced</li>  <li>Unsubscribed</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Paid Ad Campaigns over Time</h4><div class="collapsible-content"><div>Use this report to analyze the performance of paid ad campaigns over different time periods. If you have no paid campaigns running, you will not see data in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Paid Ad Campaigns</h4><div class="collapsible-content"><div>Use this report to analyze which paid ads are the most effective. If you have no paid campaigns running, you will not see data in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Campaign Clicks</h4><div class="collapsible-content"><div>Use this report to see how the links in your email campaigns are performing. You can view both unique link clicks and total clicks.</div><div><br /></div><div><strong>Note: </strong>If an image and a button in a single campaign lead to the same URL, you will see one combined number of clicks on the report since clicks are tracked per link. However, if you use the same URL in multiple campaigns, the report will show multiple clicks since the clicks came from different campaigns.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to customize a report?</div><div class="info-content"><div>You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later.<em><strong> </strong></em>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="">customizing your report</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics marketing reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a traffic source?</h4><div class="collapsible-content"><div>A traffic source is the site that people navigate to your site from. Examples of traffic sources include facebook.com, medium.com, twitter.com.</div><div><br /></div><div>A traffic source URL refers to the specific URL that people are navigating from.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see data differences between my Wix Analytics Marketing reports and reports from other analytics platforms?</h4><div class="collapsible-content"><div>There are a few reasons you could see data differences on other platforms including:</div><ul>
  <li>Visitors that don’t consent to site cookies won’t have their data collected.</li>  <li>The data in your Wix Analytics Reports is based on a 30 day period. The time period used to collect Attribution Model data varies in other analytical platforms, such as Facebook Ads, which uses a 28 day period. </li>  <li>The date and time from which the data collection period starts and ends can vary. Google Analytics and Facebook Ads 30 or 28 day period can be initiated from a First Interaction which differs from the data collected by Wix Analytics.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is an attribution model?</h4><div class="collapsible-content"><div>Attribution models are customer touchpoints, showing which marketing campaigns and social media platforms are used to find and then revisit your site in a 30 day period.</div><div><br /></div><div>The available attribution models you can filter for in these reports are:</div><ul>
  <li><strong>First Interaction:</strong> The first marketing source used by a visitor that eventually converts. <br />
For example: A visitor first finds your site by clicking a link in a Google Ad. The Google Ad is the First Interaction. From the First Interaction, the 30 day period for collecting visitor interaction data begins. </li>  <li><strong>Last Interaction:</strong> The last marketing source a visitor interacted with.<br />
For example: A week after the First Interaction, the visitor returns to your site by clicking on a link in a marketing email. Two weeks later, they visit your site again through a Facebook ad. The visitor doesn’t return to your site again within the 30 day period. The Facebook ad is considered the Last Interaction.</li>  <li><strong>Last Non-Direct:</strong> The last marketing source used before a visitor converts. <br />
For example: A user clicks on your Facebook ad and is directed to your site. They visit your site again the next day without clicking on the Facebook ad, but by Googling your site or visiting your site directly. As the Facebook ad was the last marketing source used, it is the Last Non-Direct Attribution Model.</li>  <li><strong>Last Wix FB Ads Click:</strong> The last Wix FB ad the user clicked before converting. <br />
For example: A user clicks on your Facebook ad (that was created with Wix) and is directed to your site. They visit your site again in the next days without clicking on the Facebook ad, but by Googling your site or visiting your site directly, and make a purchase. The Wix Facebook Ad is accounted for the conversion. <br />
<strong>Note:</strong> this model applies only for Wix FB Ads users.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Marketing reports include a glossary that defines the terms used. Click <strong>View report definitions </strong>under the report name to see the terms defined. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/c145a5b0-35d0-4d31-888b-dd0578df2606/855c29f5-57b8-465a-a284-f1cd4c135625.png" /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#marketing" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/15eecbdf-c359-4a83-a932-2d6a58ff098d/571a796a-d23d-4c47-ad53-1adf21a7e29c.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The graphs offered vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/10/a9758a46-d28f-4532-8967-612f34f33bc9/a8c5b5b6-2573-441f-885e-5a4736423bff.png" alt="Screenshot of marketing reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access several types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div>

With Subscriptions reports you can explore sales, the status of pricing plans and product subscriptions, and recurring invoices. Find out which of your subscriptions generate the most revenue, expecte...

Wix Analytics: About Your Subscriptions Reports

Explore your subscription performance with detailed reports that reveal sales trends, revenue insights, and subscription statuses. Learn how to access and analyze various reports, such as active subscriptions, revenue over time, and expiring subscriptions, to optimize your offerings and marketing strategies. By understanding these metrics, you can enhance customer retention and boost your revenue effectively.

<div data-component-type="text"><div>With Subscriptions reports you can explore sales, the status of pricing plans and product subscriptions, and recurring invoices. Find out which of your subscriptions generate the most revenue, expected revenue from in the next six months, which subscriptions are due to expire, and more.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/cb89930f-bfd0-4fe2-bb92-3a1023ec19e9/b5a3d426-b721-4be7-9458-46641d03659e.png" alt="A screenshot of the Subscriptions reports in the All Reports page in a site's dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your Subscriptions reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Subscriptions</strong> section. You can also check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="">Subscriptions Overview</a> to view all the key metrics for your business.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-subscriptions-reports" level="3">Types of Subscriptions reports</h2></div><div data-component-type="text"><div>Access the report you need to gain insights into your subscriptions and revenue trends. Analyze active subscriptions, revenue, new subscriptions, and more to understand their performance better.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Active Subscriptions</h4><div class="collapsible-content"><div>The active subscriptions report allows you to get a breakdown of subscriptions to your services and products.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which subscriptions are most popular.</li>  <li>Understand how different subscriptions are doing to improve your offerings and marketing efforts.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New Subscriptions over Time</h4><div class="collapsible-content"><div>The new subscriptions over time report allows you to compare subscription sales over different time periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Watch how new subscriptions are growing and spot any trends or unusual changes.</li>  <li>Measure the success of marketing campaigns by looking for increases in subscriptions when campaigns run.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Subscription Revenue over Time</h4><div class="collapsible-content"><div>The subscription revenue over time report lets you find out how much revenue is generated from subscriptions over different time periods.</div><div><br /></div><div><strong>Use this report to see:</strong></div><ul>
  <li>Total subscription revenue.</li>  <li>Analyze one-time payments revenue (i.e. money earned from single-payment subscriptions).</li>  <li>Recurring payments: Money earned from recurring payments for existing subscriptions, not including first payments.</li>  <li>First payments: Money earned from first payment instances of recurring plans.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Revenue by Subscription</h4><div class="collapsible-content"><div>Your revenue by subscription report shows which subscriptions bring you the most revenue.</div><div><br /></div><div><strong>Use this report to see:</strong></div><ul>
  <li>Total revenue by subscription name.</li>  <li>One-time payments revenue: Money earned from single-payment subscriptions.</li>  <li>Recurring payments: Money earned from recurring payments for existing subscriptions.</li>  <li>First payments: Money earned from first payment instances of recurring subscriptions.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">New Subscriptions</h4><div class="collapsible-content"><div>The new subscriptions report lets you discover which pricing plans and products gained the most subscriptions over different time periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out which pricing plans and products are popular.</li>  <li>Compare how new and old pricing plans and products are performing so you can make adjustments if needed.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Expected Revenue from Recurring Payments</h4><div class="collapsible-content"><div>Use your expected revenue from recurring payments report to see how much revenue you're expected to receive from active subscriptions over the next six months.</div><div><strong><br />
Use this report to:</strong></div><ul>
  <li>Know your expected revenue from subscriptions.</li>  <li>Adjust your strategies if the expected revenue is lower than desired.</li></ul><div><br /></div><div><strong>Note: </strong>This report shows expected revenue from recurring subscriptions that are currently active. New subscriptions and subscriptions that might be cancelled before their end date are not taken into account in this report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Active Subscriptions over Time</h4><div class="collapsible-content"><div>Use your active subscriptions over time report to see how many active subscriptions you have by comparison to a previous period, or compared to last year.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See which of your subscriptions are most popular over time.</li>  <li>Find out about your customer's preferred payment methods.</li></ul><div><br /></div><div><strong>Note:</strong> When data is grouped by week or month, the report counts every plan that was active during this time period, even if it expired later in the week or month.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Expiring Subscriptions</h4><div class="collapsible-content"><div>Use the expiring subscriptions report to find out which subscriptions are expiring soon or have already expired.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find which customers have expiring subscriptions to offer them renewal deals.</li>  <li>Prepare for big drops in active subscriptions and find ways to prevent it.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Retention over Time</h4><div class="collapsible-content"><div>The retention over time report lets you see how groups of customers who subscribed in the same month stayed subscribed over time.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Understand how long customers tend to stick with your service.</li>  <li>Identify any drop-off points to improve your retention strategies.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Ended Subscriptions Breakdown</h4><div class="collapsible-content"><div>Use this report to find out if subscriptions expired, were canceled, or discontinued due to failed payments.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See the number of subscriptions by the type of ending reason: canceled by business, canceled by client, payment failed, or expired.</li>  <li>Spot trends in why subscriptions end.</li></ul></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to customize your report?</div><div class="info-content"><div>You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later.<em><strong> </strong></em>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports" target="_blank">customizing your report</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics Subscriptions reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Subscriptions reports include a glossary that defines the terms used. Click <strong>View report definitions </strong>under the report name to see the terms defined. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/24/559f7121-84fd-4212-b7a9-aa32d2cabc1f/c0f961ab-6200-4008-bb10-52b510371fb0.png" /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#subscriptions" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/5f79f1c1-18bd-4d07-b54b-26432d95e36e/540821f4-a366-4af5-a75a-d9ebc96d1407.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/bf2d5496-a95c-4dda-8cbe-30e264b3d080/0c153564-adb3-4080-9c62-8f686aa6bc71.png" alt="Screenshot of subscriptions reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access different types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div>

Your visitors may find your site in different ways, such as via search engines, social media, and marketing campaigns. In Wix Analytics, you can view your traffic sources, and find out which campaigns...

Wix Analytics: Tracking Campaigns and Traffic Sources

Discover how to analyze your website's traffic sources using Wix Analytics. Learn to identify where your visitors come from, including URLs, in-app browsers, ad IDs, and UTM parameters. By tracking these sources, you can understand which marketing campaigns drive the most traffic, allowing you to optimize your strategies for better engagement and results.

<div data-component-type="text"><div>Your visitors may find your site in different ways, such as via search engines, social media, and marketing campaigns. In <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Wix Analytics</a>, you can view your traffic sources, and find out which campaigns bring the most traffic to your site. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/28/b23cf79b-1a80-4e4d-888c-7b26ca938a9b/816f1155-2140-4071-8cdb-8a16150720c3.jpg" alt="A screenshot of Top Traffic Sources in the Analytics dashboard" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="identifying-your-traffic-sources" level="3">Identifying your traffic sources</h2></div><div data-component-type="text"><div>Wix Analytics identifies where your site's traffic originates, including URLs, in-app browsers, specific ad IDs, and UTM parameters. Each traffic source is explained below.</div></div><div data-component-type="heading"><h2 id="url" level="4">URL</h2></div><div data-component-type="text"><div>A Uniform Resource Locator (URL), also known as a web address, is the most common way to identify a traffic source. </div><div><br /></div><div>Examples: </div><ul>
  <li>A visitor arrives at your site after clicking an Instagram ad: The traffic source URL is instagram.com.</li>  <li>A visitor arrives at your site after clicking a Google search result: The traffic source URL is google.com. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>You can track traffic resulting from paid ads, rather than an organic search results, by <a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#utm-parameters" target="">using the correct UTM mediums in your campaigns</a>.</div></div></div></div><div data-component-type="heading"><h2 id="in-app-browser" level="4">In-app browser</h2></div><div data-component-type="text"><div>When a visitor uses a social media app (such as Instagram or Facebook) and clicks one of your posts, your site can open in a dedicated browser within the app. When this happens, the traffic source data collected is in-app browser, and not the URL.</div></div><div data-component-type="heading"><h2 id="specific-ad-identifiers" level="4">Specific ad identifiers</h2></div><div data-component-type="text"><div>Traffic sources can be determined by specific ad identifiers, used by popular ad networks. An ad ID shows which company or service the ad originates from, and is visible in the campaign URL. Each time a visitor arrives at your site, Wix Analytics searches the referring URL for an ad ID.</div></div><div data-component-type="text"><div>Examples: </div><ul>
  <li>Paid campaigns using Google Ads are tracked using a unique Google Click ID (GCLID). When &quot;gclid&quot; is detected in a referring URL, we know that the traffic source is Google. </li>  <li>Paid campaigns using Bing Ads are tracked using a Microsoft Click ID (MSCLIKID). When &quot;msclikid&quot; is detected in a referring URL, we know that the traffic source is Bing. </li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/28/e271c6c7-4607-4a85-96df-9323691b0de8/e63c52fe-4488-4045-9d49-22342663c3b4.jpg" alt="A screenshot of an example of a specific ad identifier" /></div></div><div data-component-type="heading"><h2 id="utm-parameters" level="4">UTM parameters</h2></div><div data-component-type="text"><div>An Urchin Tracking Module (UTM) is a tag added to your site’s URL which identifies the exact source of your site's traffic. The UTM tag is composed of three parts, known as <strong>UTM parameters</strong>:</div></div><div data-component-type="text"><ul>
  <li><strong>Source</strong>: The platform the visitor came from. Examples: Facebook, Google, Bing, email.</li>  <li><strong>Medium</strong>: How the visitor reached your site. Examples: An advert, email, or organic search.</li>  <li><strong>Campaign Name</strong>: The name of the campaign, as defined by the campaign creator.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/08/18/c665f583-d0dc-406d-9b9a-8b3469935dd2/fa516ec2-b744-4847-9640-85be7067cec1.png" alt="A screenshot of an example of a utm parameter" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>The URL is connected to the UTM with a question mark (<strong>?</strong>) and the UTM parameters are connected with ampersands (<strong>&amp;</strong>).</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/17/02e5f484-4206-4d93-9717-0a7b2ff36ea5/cd2e8f6a-e96f-4913-9795-3c34a5c6b487.png" alt="A screenshot of an example of an &amp; in a utm." /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tracking-campaigns-with-utm-tags" level="3">Tracking campaigns with UTM tags</h2></div><div data-component-type="text"><div>When you use <a data-composite="true" href="https://www.wix.com/features/email-marketing" target="">Wix Email Marketing</a> or <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-an-overview" target="">Facebook Ads by Wix</a>, the UTM tag is added automatically to the URL. You can also manually add UTM tags to URLs in other marketing campaigns.</div></div><div data-component-type="text"><div>It's advisable to use UTM tags for the following campaigns:</div><ul>
  <li><strong>Paid social: </strong>Facebook Ads, Google Adwords, Youtube ads.</li>  <li><strong>Organic social:</strong> Posts on any social media channel not connected to paid campaigns.</li>  <li><strong>Email marketing:</strong> Your own campaigns, as well as mentions in partnership emails.</li>  <li><strong>Referrers: </strong>eBooks, websites directing traffic to your site, and more.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="using-utm-mediums-for-different-traffic-categories" level="3">Using UTM mediums for different traffic categories</h2></div><div data-component-type="text"><div>In order to identify your traffic sources correctly, you should use UTM mediums recognized by Wix Analytics. For example, a paid ad on a social media platform should have the word ‘paid’ as a UTM medium.</div></div><div data-component-type="text"><div>In the table below, you can see how site traffic is categorized, a definition for each category, UTM sources and mediums, and UTM examples.</div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th data-column-width="176.421875"><div>Traffic category </div></th><th data-column-width="143.359375"><div>UTM source</div></th><th data-column-width="180.953125"><div>UTM medium</div></th><th data-column-width="199.453125"><div>UTM example</div></th></tr></thead><tbody><tr><td><div><strong>Paid Search:</strong> Visitors that clicked a paid search ad.</div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any search engine recognized by Wix Analytics</a></div></td><td><div>cpc, ppc, paidsearch</div><div><br /></div><div><strong>Note: </strong>Links with &quot;gclid&quot; are also classified as Paid Search.</div></td><td><div>utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=mysearchcampaign</div></td></tr><tr><td><div><strong>Paid social: </strong>Visitors that came from a paid post on social media.</div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any social media platform recognized by Wix Analytics</a></div></td><td><div>cpc, ppc, cpm cpv, cpe, cpa, cpl, cpi, or contains the word ‘paid’</div></td><td><div>utm_source=Instagram&amp;utm_medium=cpe&amp;utm_campaign=mysocialad</div></td></tr><tr><td><div><strong>Facebook Ads by Wix:</strong> Visitors that came from a paid social media post that was created with Wix.</div></td><td><div>Facebook</div></td><td><div>cpc</div><div><br /></div><div><strong>Note:</strong> The UTM link is added by Wix</div></td><td><div>utm_source=Facebook&amp;utm_medium=cpc&amp;utm_campaign=fbadsbywix</div></td></tr><tr><td><div><strong>Organic social: </strong>Visitors that came from a post on social media that isn’t a part of a paid campaign.</div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any social media platform recognized by Wix Analytics</a></div></td><td><div><br /></div></td><td><div>utm_source=Facebook&amp;utm_campaign=mysocialpost</div></td></tr><tr><td><div><strong>Email:</strong> Visitors that came to your site through an email marketing campaign.</div></td><td><div><br /></div></td><td><div>email</div></td><td><div>utm_medium=email&amp;utm_campaign=myemailcampaign</div></td></tr><tr><td><div><strong>Wix Email Marketing: </strong>Visitors that came to your site through an email marketing campaign created with Wix.</div></td><td><div>So (shoutout)</div></td><td><div><strong>Note:</strong> The UTM link is added by Wix</div></td><td><div>utm_source=so&amp;utm_campaign=myWixemailcampaign</div></td></tr><tr><td><div><strong>Organic Search: </strong>Visitors that clicked an organic search result (not a paid ad). </div></td><td><div><a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#recognized-search-engines-and-social-media-domains" target="">Any search engine recognized by Wix Analytics</a></div></td><td><div><br /></div></td><td><div><br /></div></td></tr><tr><td><div><strong>Referral: </strong>Visitors that clicked a link on another website (not search engines or social media).</div></td><td><div>No parameters needed</div></td><td><div><br /></div></td><td><div><br /></div></td></tr><tr><td><div><strong>Direct:</strong> Visitors that typed your site address directly into their browser, without clicking any link. </div></td><td><div>No parameters needed</div></td><td><div><br /></div></td><td><div><br /></div></td></tr></tbody></table></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="recognized-search-engines-and-social-media-domains" level="3">Recognized search engines and social media domains</h2></div><div data-component-type="text"><div>Wix Analytics recognizes traffic data from the search engines and social media domains detailed below.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Search engine domains</h4><div class="collapsible-content"><div>Alice, AOL, Ask, Auone, Avg, Babylon, Baidu, Biglobe, Bing, Centrum.cz, CNN, Daum, DuckDuckGo, Ecosia, Hurryiet, Eniro, Globo, go.mail.ru, Google, goo.ne.jp, Kvasir, Haosou, Lycos, Mamma, MSN, Mynet, Najdi, Naver, ONET, Rakuten, Viber, search.smt.docomo, Sesam, Seznam, So.com, Sogou, Startsiden, Terra, Tut.by, Ukr, Virgilio, Wirtualna Polska, Yahoo, Yandex, Yam, Qwant. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Social media domains</h4><div class="collapsible-content"><div>Renren, Pinterest, Facebook, Tumblr, Blogspot, Twitter, Google, Youtube, Yelp, Xing, SoundCloud, Twitch, Instagram, Linkedin, Livejournal, Reddit, VK, TikTok, WhatsApp.</div></div></div></div>

If you are using Wix Analytics and other tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data.Note:The most common reason for seeing d...

Wix Analytics: Discrepancies Between Wix Analytics & Data in Other Tracking Tools

Discover how to understand and address discrepancies in your Wix Analytics data compared to other tracking tools like Google Ads and Facebook Ads. This article explains common reasons for data differences, including cookie consent, attribution models, and device changes. By learning about these factors, you can better interpret your analytics data and make informed decisions for your marketing strategies.

<div data-component-type="text"><div>If you are using Wix Analytics and other tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The most common reason for seeing discrepancies in analytics data is <a data-composite="true" href="https://support.wix.com/en/article/discrepancies-between-wix-analytics-data-in-other-tracking-tools#other-reasons-for-data-discrepancies" target="">cookie consent</a>. Read more about it below. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="google-ads-data-discrepancies" level="3">Google Ads data discrepancies</h2></div><div data-component-type="text"><div>Click below to learn more about the differences between Wix Analytics and Google Ads data.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies caused by disabled URL auto-tagging</h4><div class="collapsible-content"><div>If there are discrepancies between your site's Wix Analytics data and Google Ads data, check if URL auto-tagging is enabled. If auto-tagging is disabled, most of your traffic will be tagged as organic.</div><div><br /></div><div><a href="https://support.google.com/analytics/answer/1034383" target="_blank">Tagging your Google Ads URLs</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Metrics that are similar, but not the same</h4><div class="collapsible-content"><div>In <strong>Wix Analytics</strong>, a Site Session is all of the actions performed by a visitor, and ends after 30 minutes of inactivity.</div><div><br /></div><div>If you compare <strong>Google Ad Clicks</strong> to <strong>Wix Analytics Site Sessions</strong>, it's possible you'll see a difference in your data. This is because the same visitor can click your ad more than once during a session.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="facebook-ads-data-discrepancies" level="3">Facebook Ads data discrepancies</h2></div><div data-component-type="text"><div>Click a title below to learn more about the differences between Wix Analytics and Facebook Ads data:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in metric names</h4><div class="collapsible-content"><div>In <strong>Wix Analytics</strong>, a Site Session is all of the actions performed by a visitor, and ends after 30 minutes of inactivity.</div><div><br /></div><div>If you use <strong>Facebook Pixel</strong>, you'll see Landing Page Views metrics in your Facebook metrics. Landing Page Views can be compared to Site Sessions in Wix Analytics. Facebook's Link Clicks metrics should not be compared to Site Sessions in Wix Analytics. </div><div><br /></div><div><strong>Learn more:</strong></div><ul>
  <li><a href="https://www.facebook.com/business/help/1502960513074071" target="">Facebook Visits Metric Information</a></li>  <li><a href="https://www.facebook.com/business/help/400437100749708" target="_blank">Facebook Metrics for Website Visitors Ads</a></li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in Traffic Source attribution models</h4><div class="collapsible-content"><div>Attribution models are customer touchpoints, showing which marketing campaigns and social media platforms are used to find and then revisit your site in a 30 day period. Due to the differences in traffic source attribution models, you might see more visits (landing page views) in Facebook metrics than in Wix Analytics.</div><div><br /></div><div><strong>Traffic Source in Wix Analytics:</strong></div><div>The traffic source is where the visitor was referred from. If a visitor clicks a Facebook Ad, the traffic source is Facebook.</div><div><br /></div><div><strong>Traffic Source in Facebook metrics:</strong></div><div>Wix gathers traffic data from sources that Facebook is not aware of, which can lead to data discrepancies. </div><div><br /></div><div>Example: A visitor clicked a Facebook ad, then received a marketing email sent through your Wix site, and they clicked a link in the email. Wix will attribute the visit to email marketing, and Facebook will attribute it to Facebook ads.</div><div><br /></div><div>If you’re using the Wix Facebook Ads tool, you can count visits like these the same way Facebook does. Meaning, if a visitor clicked a Facebook ad in the last 7 days, and then came via email marketing, you can still attribute the visit to Facebook Ads by selecting the Wix FB Ads Last Click attribution model.</div><div><br /></div><div><a data-composite="true" href="https://www.facebook.com/business/help/370704083280490?id=399393560487908" target="_blank">Learn more about Facebook attribution models</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in data due to visitors changing devices or browsers</h4><div class="collapsible-content"><div><strong>Wix Analytics data: </strong></div><div>The data collected is based on site sessions, and each sessions limited to the browser in use at that time. If someone clicks a Facebook Ad, but completes the purchase later on a different device or browser, the order will not be attributed to the Facebook Ad.</div><div><br /></div><div><strong>Facebook Ads data: </strong> </div><div>Facebook can track data from the same person over different devices and browsers. This means that if someone clicks a Facebook Ad and completes a purchase later on using a different device, the order is attributed to the Facebook Ad.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="google-analytics-data-discrepancies" level="3">Google Analytics data discrepancies</h2></div><div data-component-type="text"><div>Click below to learn more about the differences between Wix Analytics and Google Analytics data.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in traffic data</h4><div class="collapsible-content"><div>Wix Analytics and Google Analytics filter out traffic from bots such as computer scripts, search engines, and QA checks by default. As Google and Wix use different algorithms to filter bot traffic, your analytics data may show different results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in sales and people reports</h4><div class="collapsible-content"><div>The differences in sales and people reports between Wix Analytics and Google Analytics are due to the different ways in which data is collected and processed:</div><ul>
  <li><strong>Wix Analytics</strong> has access to production data in your Wix site, such as your contact list and transaction database. Wix Analytics will not show you cancelled orders, and it will show you zero sum (free) orders. </li>  <li><strong>Google Analytics</strong> data source is client events. Client events might be lost due to network issues, or not collected if cookies are not enabled, or if javascript does not run. Google Analytics will show you cancelled orders, and won't show you zero sum (free) orders.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in metric names</h4><div class="collapsible-content"><div>Metric names between Wix Analytics and Google Analytics aren't always an exact match. When comparing data, note:</div><div><br /></div><ul>
  <li><strong>Users</strong> in Google Analytics = <strong>Visitors</strong> in Wix Analytics.</li>  <li><strong>Traffic Channe</strong>l in Google Analytics = <strong>Referring Category</strong> in Wix Analytics.</li>  <li><strong>Referral </strong>in Google Analytics = <strong>Referring URL</strong> in Wix Analytics. </li>  <li><strong>Page</strong> in Google Analytics = <strong>Page Path </strong>in Wix Analytics.</li>  <li><strong>Transactions</strong> in Google Analytics = <strong>Orders</strong> in Wix Analytics.</li>  <li><strong>Revenues</strong> in Google Analytics = <strong>Total Sales</strong> in Wix Analytics.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Differences in time frames</h4><div class="collapsible-content"><div>When Google show stats for the last 7 days, the end date they refer to is yesterday. In Wix Analytics, the last 7 days time period includes today. This applies to all &quot;Last X&quot; time periods (last 30 days, last month, last year, etc.)</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="other-reasons-for-data-discrepancies" level="3">Other reasons for data discrepancies</h2></div><div data-component-type="text"><div>Click below to find more reasons for data discrepancies in Wix Analytics.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Cookie Consent data discrepancies</h4><div class="collapsible-content"><div>If your site has a cookie consent banner, Wix Analytics data can only be collected from visitors who have clicked &quot;Accept&quot;. Our analysis shows approximately 50% of visitors accept cookies, so if you have a Cookie Consent banner, it's fair to assume your traffic data should be doubled. </div><div><br /></div><div><a href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="">Learn more about displaying cookie banners</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies when using multiple marketing channels</h4><div class="collapsible-content"><div>Wix Analytics collects traffic data from multiple marketing channel sources such as Facebook Ads, and Google Ads. The data in Facebook and Google may not be exact match to Wix Analytics data, as their data is based on one source.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies caused by Analytics Blockers</h4><div class="collapsible-content"><div>Your site visitors can set their browser preferences to prevent the collection of data on specific websites, which can result in data discrepancies.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies caused by timezone differences</h4><div class="collapsible-content"><div>There may be discrepancies between Wix Analytics and other analytics tools data due to different reporting timezones. </div><div><br /></div><div>For example: If your Wix account's time zone is set to Dublin GMT 00:00, and your Google Analytics account time zone is set to Kiev GMT +02:00, there will be a two hour difference in data collected.</div><div><br /></div><div><strong>To change the time zone in your Wix account:</strong></div><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Settings&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/overview" target="">Settings</a> in your site's dashboard.</li>  <li>Scroll to the <strong>General section</strong> and click <strong>Languages &amp; Region</strong>. </li>  <li>Scroll to <strong>Time zone</strong> and update your time zone as required.</li></ol><div> </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/10/09/891a1554-d9b3-43b1-9a30-d4f439a989e7/50ce481b-aea6-427c-a08b-a7d5e1366b4a.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies due to data latency</h4><div class="collapsible-content"><div>Wix Analytics and other analytics tools have different latency periods. There is a 1 hour latency in Wix Analytics. For the most accurate overview, compare long date ranges instead of hour by hour data.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies due to different bot algorithms</h4><div class="collapsible-content"><div>Wix Analytics and other tracking tools filter out traffic from bots such as computer scripts, search engines, and QA checks by default. As each tool uses different algorithms to filter bot traffic, your analytics data may show different results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Discrepancies resulting from HTTPS redirects in promotion tool ads</h4><div class="collapsible-content"><div>If your site is uses <strong>HTTPS</strong>, the referral data will be stripped out as direct data if you use <strong>http</strong>:’your site address’ in Google Ads or Facebook Ads.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Missing clicks in promotion ad tools</h4><div class="collapsible-content"><div>Not all clicks on your ads will result in your site page loading.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Need help?</div><div class="info-content"><div>If you need further assistance with Wix Analytics data discrepancies, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="">contact us</a> for support.</div></div></div></div>

Here are some commonly asked questions about Wix Analytics.General Wix Analytics FAQsCan I access Wix Analytics on my mobile device?Yes, you can check Wix Analytics overviews, reports, and pages on th...

Wix Analytics: FAQs

Discover how to navigate common questions about Wix Analytics, including accessing data on mobile devices, understanding report terminology, and tracking site traffic. Learn how to export your analytics data, track clicks on buttons, and resolve data discrepancies. This article provides essential insights to help you effectively utilize Wix Analytics for better decision-making and improved site performance.

Wix Analytics reports provide insights to help you make informed decisions to improve your site and grow your business. To interpret the data accurately, make sure you understand the report terms and ...

Wix Analytics: Reports Glossary

Discover how to leverage Wix Analytics reports to gain valuable insights into your site's performance and make informed decisions for business growth. Learn about key metrics related to traffic, behavior, sales, and marketing, and understand essential terms that will help you interpret your data effectively. By utilizing these reports, you can enhance your audience engagement, optimize conversions, and ultimately boost your business success.

Currently, it's not possible to exclude a specific IP address from Wix Analytics Traffic Reports.This issue was partially resolved on April 1, 2021. Now, when a site owner logs in to their Wix account...

Request: Excluding IPs from Wix Analytics Traffic Report Data

Discover the current limitations of Wix Analytics regarding IP address exclusion from traffic reports. While you can't exclude specific IPs, visits from the same device and browser as the site owner are not counted in traffic and conversion reports. Stay informed about ongoing updates and improvements, and know that your feedback plays a vital role in enhancing Wix products.

<div data-component-type="text"><div>Currently, it's not possible to exclude a specific IP address from <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">Wix Analytics Traffic Reports</a>.</div><div><br /></div><div>This issue was partially resolved on April 1, 2021. Now, when a site owner logs in to their Wix account, any visits using the same device &amp; browser to their own sites won't be counted in traffic and conversion reports. </div><div><br /></div><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

We are excited to announce that you can now track visitor clicks on your site buttons and links with two new Wix Analytics Behavior reports.
  The Button Clicks report shows you which buttons, links a...

Request: Tracking Clicks on Your Site Buttons and Links

Discover how to track visitor interactions on your site with the new Wix Analytics Behavior reports. Learn to access the Button Clicks report, which reveals the most clicked buttons, links, and images, and the Button Clicks over time report, which helps you analyze click performance over specific periods. This insight allows you to optimize your site for better engagement.

<div data-component-type="text"><div>We are excited to announce that you can now track visitor clicks on your site buttons and links with two new Wix Analytics Behavior reports.</div></div><div data-component-type="text"><ul>
  <li>The <strong>Button Clicks </strong>report shows you which buttons, links and clickable images are clicked the most on your site.</li>  <li>The <strong>Button Clicks over time</strong> report allows you to track clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time.</li></ul></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#types-of-behavior-reports" target="_blank">Learn more Wix Analytics Behavior reports</a>.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I access the new reports?</h4><div class="collapsible-content"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to All Reports</a> in your site's dashboard.</li>  <li>Scroll down to the <strong>Behavior</strong> section.</li>  <li>Select the <strong>Button Clicks</strong> or <strong>Button Clicks over time</strong> report.</li></ol></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/10/09/79ba23f4-e165-4ad5-963b-19b2a7acba63/71727bb8-1d66-46ff-a8a6-ea78d0fb1bf5.png" alt="A screenshot of the Button Clicks report in Wix Analytics." /></div></div>

Currently, it's not possible to remove data from Wix Analytics. However, if you can cancel test orders created in your Store Orders tab or in your Bookings calendar, it will be removed from your Sales...

Request: Removing Test Data in Wix Analytics Reports

Discover how to manage your data in Wix Analytics by canceling test orders in your Store Orders tab or Bookings calendar. While you can't remove data directly, canceling these orders will ensure they are excluded from your Sales reports. Remember to allow one hour for updates to reflect in your reports. Your feedback helps us improve our services!

<div data-component-type="text"><div>Currently, it's not possible to remove data from Wix Analytics. However, if you can cancel test orders created in your Store Orders tab or in your Bookings calendar, it will be removed from your Sales reports. Please allow one hour for your reports to update.</div><div><br /></div><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

We are pleased to announce that you can now view by IP address in Wix Analytics traffic reports. Access this metric from Table view in any traffic report. Learn more about traffic reports.To view a re...

Request: Viewing a Site Visitor's IP Address in Wix Analytics Reports

Discover how to view traffic reports by IP address in Wix Analytics to gain deeper insights into your site's visitors. By accessing this metric in the Table view of any traffic report, you can enhance your understanding of your audience's behavior and make informed decisions for your site.

<div data-component-type="text"><div>We are pleased to announce that you can now view by IP address in Wix Analytics traffic reports. Access this metric from Table view in any traffic report. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="_blank">Learn more about traffic reports</a>.</div></div><div data-component-type="heading"><h2 id="" level="3">To view a report by IP address:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Analytics%20Reports&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/reports/?referralInfo=sidebar" target="_blank">Go to Reports</a> in your site's dashboard.</li>  <li>Click the relevant traffic report.</li>  <li>In <strong>Table</strong> view, click <strong>Select columns</strong>.</li>  <li>Scroll down and select the <strong>IP address </strong>checkbox.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/01/30/a2cbbe17-96ba-4be9-bd28-ef5b5a103527/97cd0be2-4183-4774-bc22-ae259b8ef2b2.jpg" alt="screenshot of select columns with IP address checkbox selected." /></div></div>

Currently, it is not possible track or gather data from custom fields in Wix Analytics reports. Examples of custom fields include a custom sign up form or a checkout page in Wix Stores.Having the abil...

Wix Analytics Request: Tracking Data from Custom Fields in Wix Analytics Reports

Discover the current limitations of tracking custom fields in Wix Analytics reports, such as those from custom sign-up forms or checkout pages in Wix Stores. While you can't gather data from these fields yet, understanding this limitation helps you anticipate future enhancements. Your feedback is valuable as we strive to improve our products and features.

<div data-component-type="text"><div>Currently, it is not possible track or gather data from custom fields in Wix Analytics reports. Examples of custom fields include a custom sign up form or a checkout page in Wix Stores.</div></div><div data-component-type="text"><div>Having the ability to track this data would allow you to customize reports based on fields you created (e.g. creating a report based on information from a sign up form).</div></div><div data-component-type="text"><div>We are always working to update and improve our products and your feedback is greatly appreciated.</div></div>

Currently, it is not possible to select both the time period you want to view and one to compare it to in Wix Analytics reports and overviews. This feature would allow you to compare and customize spe...

Wix Analytics Request: Comparing Time Periods

Discover the current limitations in Wix Analytics regarding time period selection for reports. While you can't yet compare two specific timeframes, this feature is in development to enhance your ability to analyze your site's performance with greater flexibility and precision. Your feedback is valuable as we strive to improve our products.

<div data-component-type="text"><div>Currently, it is not possible to select both the time period you want to view and one to compare it to in Wix Analytics reports and overviews. This feature would allow you to compare and customize specific timeframes, providing more flexibility and precision in analyzing your site's performance.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, it is not possible to track visitors who access your site through QR codes as a separate traffic source. This feature would allow you to monitor traffic generated from QR codes on materials...

Wix Analytics Request: Tracking Site Visitors from QR Codes

Discover how to analyze traffic from QR codes on your site, even though they currently appear under the Direct category in your Traffic Overview. While you can't track QR code visitors as a separate source yet, you can still gain insights into overall direct traffic. Your feedback is valuable as we continue to enhance our features.

<div data-component-type="text"><div>Currently, it is not possible to track visitors who access your site through QR codes as a separate traffic source. This feature would allow you to monitor traffic generated from QR codes on materials like posters and flyers.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Workaround:</div><div class="info-content"><div>Traffic from QR codes is currently categorized under <strong>Direct </strong>in your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-traffic-sales-and-behavior-overviews#sessions-and-visitors-by-source-and-category" target="">Traffic Overview</a>. While it doesn’t provide specific insights for QR codes, you can use this data to analyze visitors who access your site through direct methods, including QR codes.</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, it is not possible to display a detailed list of items included in each order or payment, for more financial insights from sales and payment reports (e.g. amount spent, total revenue, net r...

Wix Analytics Request: Displaying and Filtering Items in Sales and Payments Reports

Discover how to enhance your financial insights with upcoming features that will allow you to view detailed lists of items included in each order or payment. This will enable you to see which items were paid for and filter your sales and payment reports by specific items, providing a clearer understanding of your revenue. Your feedback is valuable as we continue to improve our products.

<div data-component-type="text"><div>Currently, it is not possible to display a detailed list of items included in each order or payment, for more financial insights from sales and payment reports (e.g. amount spent, total revenue, net revenue).</div></div><div data-component-type="text"><div>This feature would let you:</div><ul>
  <li>View all items per order or payment.</li>  <li>See which items were paid for in an order.</li>  <li>Filter your sales and payment reports by items to view only orders and payments that contain those items.</li></ul></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

How to begin

Choosing a template 

Hiring a professional to build your site

Use Wix to build your site and business. Try our AI tools to create a site, customize our templates or hire a professional to create or enhance your web presence.

Getting started

Learn how to use Wix to build your site and business.

Wix Editor basics

Using the Editor tools

Your site's layout

Strips and columns

Structuring your site

Designing your site

Pages

Menus

Managing pages and menus

Text

Buttons

Containers and boxes

Slideshows

Shapes and lines

Adding and customizing elements

Images

Galleries

Videos

Documents and files

Adding files and media

Working with elements

Using effects and animation

Sharing and promoting your site

Adding advanced elements

Getting Started

Mobile Tools

Pages on Mobile

Background on Mobile

Mobile Site Layout

Site Menu on Mobile

Text on Mobile

Media on Mobile

Other Elements on Mobile

Troubleshooting

Building a mobile site

Troubleshooting your Editor site

Using the Wix Editor

Using your site dashboard

Site management

Managing roles and permissions

Managing your site

Getting started with AI

Using AI to create & manage your site

Using AI to set up your business

AI tools

Media Manager basics

Uploading media

Purchasing media

Managing media

Media issues

Adding and managing your media

Using the Pro Gallery

Editing images (Wix Photo Studio)

Managing your media

Setting up your multilingual site

Translating your site

Managing your languages

SEO in Wix Multilingual

Creating a multilingual site

Privacy & GDPR

About Accessibility

Making your site accessible

Advanced accessibility features

Creating an accessible site

About the CMS (Content Management System)

Managing CMS collections

Connecting CMS collection content to your site

Working with dynamic pages and the CMS

Connecting user input elements to the CMS

Using CMS with other Wix products

Advanced CMS features

Wix for developers

Test Sites

SSO Logins

Wix Blocks

Advanced features

Learn how to create a site and manage its content with our intuitive editors. Know how to protect visitors' privacy and make sites compliant with accessibility laws.

Creating your site

Design and manage your site using intuitive Wix features.

Changing your account settings

Sign in issues

Managing your account

Upgrading to a Premium plan

Billing for Premium Plans

Billing for Domains

Billing for Google Workspace Business Emails

Managing your subscriptions

Charges, payments and tax

Invoices for Wix services

Using vouchers and promotions

Billing & premium subscriptions

Review your account settings, manage your subscriptions and plans and understand your invoices.

Account & billing

Manage subscriptions, plans and invoices.

Managing your site with the Wix app

Mobile apps basics

Customizing your own mobile app

Managing your own mobile app

Submitting your mobile app for approval

Building your own mobile app

Customizing your site on the Wix member apps

Managing your site on the Wix member apps

Using mobile apps as a member

Using the Wix member apps

Mobile apps for your customers

Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

Wix domains

Domains purchased elsewhere

Transferring domains

Managing domains

Troubleshooting domains

Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.