Facebook Ads: An Overview
In this article
- Choose a Campaign Goal for Your Business
- Create and Manage Your Campaign
- Analyze Performance on the Campaign Dashboard
- Wix AI and Campaign Optimization
Create a dynamic ad campaign on Facebook and Instagram with Facebook Ads with Wix. Connect your Facebook Business page to your Wix site and then build ad content, set a target audience and choose a budget all from your dashboard. You also get access to Wix's Smart Algorithm that continually optimizes and tests your campaign so you get the best possible results.
Ready to get started?
Go to your Facebook Ads dashboard to start creating your campaign.
Show me how to access the Facebook Ads dashboard
Choose a Campaign Goal for Your Business
The first step to building a Facebook Ads campaign is to choose a goal that's most important for your business. Depending on the goal you choose you will see different statistics on your campaign dashboard. Wix's AI also takes different parameters into consideration when optimizing your campaign. Once you pick a goal and move on to campaign set up, you cannot change it.
Create and Manage Your Campaign
Before you create a campaign:
Make sure you've followed the campaign set up instructions before creating a campaign. These steps include connecting your Facebook Business page, giving Wix necessary permissions and linking a domain and a payment method.
Create a targeted ad campaign for your audience. Choose your ad content, write captions and headlines to get people's attention and choose who you want to see your ads based on specific parameters. When creating a campaign you also set a monthly budget that you can update at any time.
Analyze Performance on the Campaign Dashboard
The Facebook Ads dashboard is the hub of your campaign activity and brings all the data to your fingertips. Depending on the campaign goal you chose, your dashboard adapts to show you the most relevant statistics.
If you're running a campaign with an online store you can view how many purchases were attributed to your campaign and track revenue. If your goal was to bring more eyes to your business, see how many site views and clicks you're getting.
Wix AI and Campaign Optimization
When you create a campaign you define the audience you want to target. Wix's Smart Algorithm (or Wix's AI) learns from your audience to create lookalike audiences that may also be successful. This includes people who have seen similar ads or have similar interests.
Once your campaign is running, Wix's AI tracks its performance and sees who is the most engaged. From the data it gathers, Wix's AI makes tweaks to your ads, tests similar versions and retargets to new audiences to make sure you're maximizing your budget.
