Create a dynamic ad campaign on Facebook and Instagram with Facebook Ads with Wix. Connect your Facebook Business page to your Wix site and then build ad content, set a target audience and choose a bu...

Facebook Ads: An Overview

<div data-component-type="text"><div>Create a dynamic ad campaign on Facebook and Instagram with Facebook Ads with Wix. Connect your Facebook Business page to your Wix site and then build ad content, set a target audience and choose a budget all from your dashboard. You also get access to Wix's Smart Algorithm that continually optimizes and tests your campaign so you get the best possible results.</div></div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://www.youtube.com/watch?v=q5n0-sw5HQ8" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to get started?</div><div class="info-content"><div>Go to your Facebook Ads dashboard to start creating your campaign.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how to access the Facebook Ads dashboard</h4><div class="collapsible-content"><ol>
  <li>Go to your site's <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fhome%2F" target="">dashboard</a>.</li>  <li>Click <strong>Marketing &amp; SEO</strong>.</li>  <li>Click <strong>Facebook &amp; Instagram Ads</strong>.</li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="choose-a-campaign-goal-for-your-business" level="3">Choose a Campaign Goal for Your Business</h2></div><div data-component-type="text"><div>The first step to building a Facebook Ads campaign is to choose a goal that's most important for your business. Depending on the goal you choose you will see different statistics on your campaign dashboard. Wix's AI also takes different parameters into consideration when optimizing your campaign. Once you pick a goal and move on to campaign set up, you cannot change it. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-choosing-a-campaign-goal" target="_blank">Learn more</a></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/27/0ee61d6c-0c2d-4419-b7d3-94e29c5f9205/9d50ca41-fb03-4fa0-b815-b293316d80a5.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="create-and-manage-your-campaign" level="3">Create and Manage Your Campaign</h2></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Before you create a campaign:</div><div class="info-content"><div>Make sure you've followed the campaign set up instructions before creating a campaign. These steps include connecting your Facebook Business page, giving Wix necessary permissions and linking a domain and a payment method. <a href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix" target="_blank">Learn more</a></div></div></div></div><div data-component-type="text"><div>Create a targeted ad campaign for your audience. Choose your ad content, write captions and headlines to get people's attention and choose who you want to see your ads based on specific parameters. When creating a campaign you also set a monthly budget that you can update at any time.</div></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/facebook-ads-creating-a-new-campaign" target="_blank">Learn more</a> about creating a Facebook Ads campaign.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/01/7e2ffdad-e9b4-4bb2-a400-7387a19dc9bf/b11d6e65-719e-4528-b269-cac8c68ea57c.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="analyze-performance-on-the-campaign-dashboard" level="3">Analyze Performance on the Campaign Dashboard</h2></div><div data-component-type="text"><div>The Facebook Ads dashboard is the hub of your campaign activity and brings all the data to your fingertips. Depending on the campaign goal you chose, your dashboard adapts to show you the most relevant statistics.</div></div><div data-component-type="text"><div>If you're running a campaign with an online store you can view how many purchases were attributed to your campaign and track revenue. If your goal was to bring more eyes to your business, see how many site views and clicks you're getting.</div></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/facebook-ads-understanding-your-campaign-dashboard" target="_blank">Learn more</a> about the Facebook Ads dashboard.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/10/460ef3c1-fd57-48b8-b1c2-2a0a0e1d31da/474bed4a-aceb-4490-84af-6f7802e45126.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="wix-ai-and-campaign-optimization" level="3">Wix AI and Campaign Optimization</h2></div><div data-component-type="text"><div>When you create a campaign you define the audience you want to target. Wix's Smart Algorithm (or Wix's AI) learns from your audience to create lookalike audiences that may also be successful. This includes people who have seen similar ads or have similar interests. <a href="https://support.wix.com/en/article/facebook-ads-understanding-your-ad-audience" target="_blank">Learn more</a></div></div><div data-component-type="text"><div>Once your campaign is running, Wix's AI tracks its performance and sees who is the most engaged. From the data it gathers, Wix's AI makes tweaks to your ads, tests similar versions and retargets to new audiences to make sure you're maximizing your budget.</div></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/facebook-ads-about-wixs-smart-algorithm" target="_blank">Learn more</a> about Wix's AI.</div></div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://www.youtube.com/watch?v=p_UUsKjvt0o" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's next?</div><div class="info-content"><ul>
  <li><a href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix">Get your store ready for launching a Facebook ad campaign</a></li>  <li><a href="https://support.wix.com/en/article/facebook-ads-creating-a-new-campaign">Create your first Facebook ad campaign</a></li></ul></div></div></div>

Before you launch your first campaign, your site must meet specific requirements. The setup steps are different depending on your campaign goal. For example, If you're running a campaign with Wix Stor...

Facebook Ads: Setting up Facebook Ads with Wix

<div data-component-type="text"><div>Before you launch your first campaign, your site must meet specific requirements. The setup steps are different depending on your campaign goal. For example, If you're running a campaign with Wix Stores, you need to take additional actions like connecting a payment method and adding products to your store.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-make-sure-youre-an-admin-of-the-facebook-page-and-business-manager" level="3">Step 1 | Make sure you're an admin of the Facebook page and Business Manager</h2></div><div data-component-type="text"><div>First you need to make sure you have the necessary permissions on the Facebook page you want to run the campaign on. If you are the owner of the Facebook page and Facebook Business Manager, you already have these permissions. If you are not the page owner, ask the current owner to <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-getting-admin-permissions-for-facebook-business-manager" target="_blank">give you admin permissions</a>. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/12/423eb730-eb5c-4229-a670-93ca57d7aa5c/fad9a9a9-3c61-4d63-8bfc-994ac5db9d2a.png" alt="A screenshot of Facebook page settings with Page Roles selected." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-publish-your-site-and-upgrade-to-a-premium-plan" level="3">Step 2 | Publish your site and upgrade to a Premium plan</h2></div><div data-component-type="text"><div>If you haven't already published your Wix site, go to you Editor and <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-publishing-your-site" target="_blank">publish your site</a>. In order to run Facebook Ads on your site you must also <a data-composite="true" href="https://support.wix.com/en/article/upgrading-your-site-to-premium-3066683" target="_blank">have a Premium plan</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-connect-a-domain" level="3">Step 3 | Connect a Domain </h2></div><div data-component-type="text"><div>Next you need to connect your existing domain or purchase a new domain for your Wix site. You can either <a data-composite="true" href="https://support.wix.com/en/article/purchasing-a-domain-from-wix-3133977" target="_blank">purchase a domain from Wix</a> or connect a domain <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-purchased-elsewhere" target="_blank">from another provider</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-for-wix-stores-connect-an-online-payment-method" level="3">Step 4 | (For Wix Stores) Connect an online payment method</h2></div><div data-component-type="text"><div>If you are running a campaign with the goal of 'getting more store orders' make sure your site is eligible <a data-composite="true" href="https://support.wix.com/en/article/accepting-payments-an-overview" target="_blank">to accept online payments</a> by connecting a payment method. If your campaign goal is about promoting your business and getting more leads, you can skip this step.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-5-for-wix-stores-have-products-in-stock" level="3">Step 5 | (For Wix Stores) Have products in stock</h2></div><div data-component-type="text"><div>If you are running a campaign with the 'get more store orders' goal, make sure you have <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-creating-a-physical-product" target="_blank">added products to your online store</a>. To add products, go to the Products page in your site's dashboard and click <strong>+New Product</strong>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/11/08/ac848a5b-ec35-4d7a-955e-aa37abd1192e/1dc76f81-23ff-4c1b-b886-a3ebd4438ee5.png" alt="Screenshot of an online store with Wix selling art prints." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's next?</div><div class="info-content"><div>Once your site meets all the requirements you run a Facebook Ads campaign, go to the Facebook Ads dashboard and <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-creating-a-new-campaign" target="_blank">create your first campaign</a>. </div></div></div></div>

Before you can run a Facebook Ads campaign with Wix, make sure to complete all the setup steps and get the necessary permissions from Facebook.  If you're having trouble connecting your Facebook page ...

Facebook Ads: Issues Connecting Your Facebook Business Page to Wix

<div data-component-type="text"><div>Before you can run a Facebook Ads campaign with Wix, make sure to complete all the setup steps and get the necessary permissions from Facebook.  </div></div><div data-component-type="text"><div>If you're having trouble connecting your Facebook page to Wix, make sure you've completed each of the steps below. If you see your Facebook page in the connection step but are unable to select it, hover over the page to see the issue and how to solve it.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/06/23/4573aa73-69e7-4ac4-a82f-cbb57b90720d/18299f60-793f-4267-899a-6696c108bfca.png" alt="Screenshot of the Facebook page selection step in Facebook Ads by Wix with one Facebook page missing permissions." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-make-sure-youve-completed-all-the-campaign-setup-requirements" level="3">Step 1 | Make sure you've completed all the campaign setup requirements</h2></div><div data-component-type="text"><div>Before you can connect your Facebook page to Wix you need to make sure you've done the following:</div></div><div data-component-type="text"><ol>
  <li>Published your site and upgraded to a Premium plan</li>  <li>Connected a domain</li>  <li>Connected an online payment method (for selling sites)</li>  <li>Have products in stock (for Wix Stores)</li></ol></div><div data-component-type="text"><div>Learn how to <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix" target="_blank">complete the campaign setup requirements</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-make-sure-you-have-the-correct-admin-permissions" level="3">Step 2 | Make sure you have the correct admin permissions</h2></div><div data-component-type="text"><div>To set up and launch a Facebook Ads campaign with Wix, you need to get two admin permissions from Facebook. You need to be the admin of both:</div></div><div data-component-type="text"><ol>
  <li>The Facebook page where you want to run the campaign</li>  <li>The Facebook Business Manager associated with that page</li></ol></div><div data-component-type="text"><div>Only the current Business Manager can give permissions for the Facebook Business Manager. However, any page admin can give Facebook page permissions. Once you've gotten the correct permissions you will receive an email invite.</div></div><div data-component-type="text"><div>Below are instructions for the current Business Manager and page admin to give the two necessary permissions:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">To give permissions to the Facebook Business Manager</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://business.facebook.com/overview/" target="_blank">Business Settings</a> in the Business Manager.</li>  <li>Click <strong>People</strong>.</li>  <li>Click <strong>Add</strong>.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/06/08/0d2bd49b-3694-46ed-ba52-46d0108c8e99/f5196613-dbec-428d-b11c-6e8d1af30949.png" alt="A screenshot of adding people in the Facebook Business Settings." /></li>  <li>Enter the work email address of the person you want to add.</li>  <li>Select <strong>Admin Access</strong> as the assigned role.</li>  <li>Click <strong>Next</strong>.</li>  <li>In the first column, choose a type of asset.</li>  <li>In the second column, choose the individual assets to add to this permission.<br />
<strong>Note:</strong> Click the <strong>Manage Page</strong> toggle to allow the person to manage all assets and perform all available tasks.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/07/28/fb675b94-89f9-48c7-a00f-a55b50bb8904/1b012915-1301-4fd1-9a84-7c35b7186e7f.png" alt="Screenshot of switching on the Manage Page permission toggle" /></li>  <li>Click <strong>Invite</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">To give permissions to the Facebook page</h4><div class="collapsible-content"><ol>
  <li>Sign in to the relevant Facebook account.</li>  <li>From your News Feed, click <strong>Pages</strong> in the left menu.</li>  <li>Go to your Facebook page and click <strong>Page Settings</strong> at the bottom left.</li>  <li>Click <strong>Page Roles </strong>in the left column.</li>  <li>Begin typing a name or email in the text box and select the relevant person.</li>  <li>Click <strong>Editor</strong> to select a role from the drop-down menu.</li>  <li>Click <strong>Add</strong>.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/07/28/ff86c059-c174-4d8e-a2e0-287e37ee23e1/8b92a0a9-e8df-4f46-a59b-b45e811459d1.png" alt="Screenshot of selecting Editor as the page role and clicking the Add button." /></li>  <li>Enter your password to confirm the new permission.</li></ol><div><br /></div><div><strong>Note: </strong>If you aren't Facebook friends with the person you're adding as page admin, they must first accept your invite before they can manage the Facebook page.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-other-troubleshooting-steps-to-try" level="3">Step 3 | Other troubleshooting steps to try</h2></div><div data-component-type="text"><div>If you still can't connect your Facebook page to Wix, check the following:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 1 | Check that your Facebook page is published</h4><div class="collapsible-content"><ol>
  <li>From your Facebook News Feed click <strong>Pages</strong> in the left menu.</li>  <li>Go to your Page and click <strong>Settings </strong>at the bottom left.</li>  <li>From <strong>General</strong>, click <strong>Page Visibility</strong>.</li>  <li>Select <strong>Page published</strong>.</li>  <li>Click <strong>Save Changes</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 2 | Verify that your Wix site is listed as your Facebook page's website</h4><div class="collapsible-content"><div>The URL of your Wix site must <strong>exactly</strong> match the site you've added to your Facebook page as your 'listed website.' You can find this info in the About section of Facebook.</div><div><br /></div><div><strong>Note:</strong> It's also okay if there's no website listed. Just make sure there isn't a different URL on your Facebook page than the one that should be connected to your Wix site.</div><div><br /></div><ol>
  <li>From your Facebook News Feed, click <strong>Pages</strong> in the left menu.</li>  <li>Go to your Page and click <strong>Edit Page Info</strong> on the left side.</li>  <li>Click the section you want to edit (e.g. Enter website).<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/06/15/414e1899-c2a7-4013-b091-7c31b2cf89d7/077ea5ac-16db-4626-8d89-464ee4a8862d.png" alt="Screenshot of the About section of Facebook selecting Enter website URL edit option" /></li>  <li>If the URL doesn't match your Wix site, update it to match your Wix site URL.<br />
<strong>Tip:</strong> Copy and paste the URL from your Wix site to the About section of Facebook to make sure it matches.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 3 | Make sure your page isn't restricted from advertising</h4><div class="collapsible-content"><div>If you've received an error that you are unable to advertise with Facebook, your account could have restrictions in place. To identify the problem, go to <a data-composite="true" href="https://www.facebook.com/micro_site/url/?click_from_context_menu=true&amp;country=IE&amp;destination=https%3A%2F%2Fwww.facebook.com%2Faccountquality&amp;event_type=click&amp;last_nav_impression_id=0dC8J1y372bcdDDQl&amp;max_percent_page_viewed=56&amp;max_viewport_height_px=886&amp;max_viewport_width_px=1772&amp;orig_http_referrer=https%3A%2F%2Fsupport.wix.com%2F&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F975570072950669&amp;primary_cmsid=975570072950669&amp;primary_content_locale=en_US&amp;region=emea&amp;scrolled=true&amp;session_id=2EAEqzzHFZmowYVtb&amp;site=fb4b&amp;extra_data[view_type]=v3_initial_view&amp;extra_data[site_section]=help&amp;extra_data[placement]=%2Fbusiness%2Fhelp%2F975570072950669" target="_blank">Account Quality</a> in your Facebook Business Manager and view <strong>Account Issues</strong>. </div><div><br /></div><div>As the issue is on Facebook's side, it must also be resolved through Facebook. Once there are no account issues outstanding, <a data-composite="true" href="https://www.wix.com/contact" target="_blank">contact Wix Customer Care</a> with a screenshot of the Account Quality page in your Facebook Business Manager.</div><div><br /></div><div><strong>Note: </strong>Make sure you've verified your email address used for the Facebook account as this could also cause issues.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about issues with connecting your Facebook Business Page. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I can't see my Facebook page listed in the connection step?</h4><div class="collapsible-content"><ul>
  <li>Make sure you have admin permissions for the Facebook Business Page. If not, ask the administrator to follow Step 2 above titled &quot;Make sure you have the correct admin permissions.&quot;</li>  <li>Make sure you have the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-giving-wix-permissions-for-facebook-ads#giving-page-permissions-from-your-facebook-account" target="_blank">necessary permissions to the missing page</a> from your Facebook account.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I can see my page listed, but I can't select it? </h4><div class="collapsible-content"><ul>
  <li>Check that your Facebook Business Page is published. <a data-composite="true" href="https://www.facebook.com/help/184605634921611" target="_blank">Learn more</a></li>  <li>Make sure you are the admin of both the Facebook page and the admin of the Facebook Business Manager (these are two separate permissions). <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-getting-admin-permissions-for-facebook-business-manager" target="_blank">Learn more</a></li>  <li>Verify that your Wix site is listed as your Facebook page's website. You can check this in the page's About section. <a data-composite="true" href="https://www.facebook.com/help/160672070698623?helpref=uf_permalink" target="_blank">Learn more</a><br />
<strong>Note: </strong>It's also okay if there's no website listed. Just make sure there isn't a different URL on your Facebook page than the one that should be connected to your Wix site.</li>  <li>Make sure the page is not restricted from advertising on Facebook. <a data-composite="true" href="https://www.facebook.com/business/help/975570072950669?id=434838534925385" target="_blank">Learn more</a><br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/06/15/da4e1de2-c703-4244-94eb-7b3a04aa6e5d/040c6f9d-8d58-4fad-a667-c90d2f1b4dd3.png" alt="Screenshot of an example of a Facebook page that cannot be selected because it does not have the right permissions" /></li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="" level="4">Still not working?</h2></div><div data-component-type="text"><div>If the problem persists, <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="_blank">contact us</a> with the information below:</div><ul>
  <li>A screenshot of the error message you're seeing.</li>  <li>A detailed description of the issue you are experiencing and the steps you have taken so far.</li>  <li>A screenshot showing that you have both Business Manager and page Admin permissions of the Facebook Business Page. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-getting-admin-permissions-for-facebook-business-manager" target="_blank">Learn more</a></li></ul></div>

Billions of people use Facebook and Instagram every day, and 8 million businesses sell on those platforms, because they have a captive, engaged audience. But even with those opportunities comes the ch...

Facebook Ads: About Wix’s Smart Algorithm

<div data-component-type="text"><div>Billions of people use Facebook and Instagram every day, and 8 million businesses sell on those platforms, because they have a captive, engaged audience. But even with those opportunities comes the challenge of competing with bigger businesses with huge marketing budgets.</div></div><div data-component-type="text"><div>Because of the large competition, the vast majority of businesses running Facebook ads themselves will fail as optimizing the campaign requires a lot of knowledge and time. For each ad, you compete with everybody on Facebook &amp; Instagram. You need to be an expert in online marketing to be successful. That's why Wix came up with a solution.</div></div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://www.youtube.com/watch?v=p_UUsKjvt0o" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="heading"><h2 id="wixs-ai-solution-your-own-marketing-genius" level="4">Wix's AI Solution – Your Own Marketing Genius</h2></div><div data-component-type="text"><div>Running Facebook campaigns takes a lot of time and effort, and is very hard, so we decided to build an automatic one, using advance data science algorithms and a lot of data.</div><div><br /></div><div>After almost a year of tests and experiments, learning from millions of Wix users, our unique AI model was built and is now ready to fully manage your campaign like a marketing genius.</div><div><br /></div><div>The algorithm runs daily analyses of every change in campaign performance from Facebook and Instagram, combined with the data from your website. It uses this data to run unique decision-making models and trend analyses. These in turn create a variety of potential recommended actions and changes. The system then simulates and estimates the effectiveness of each action, and fine-tunes the campaign based on those results.</div><div><br /></div><div>This simulation is used daily to make changes and improve the campaign. <br />
<br />
We manage all of the following for you:</div><ul>
  <li>Setting up the Business Manager and pixel</li>  <li>Choosing the best placement to convert audiences</li>  <li>Building initial target audiences </li>  <li>A/B testing</li>  <li>Testing to create optimized variations of Lookalikes</li>  <li>Tracking engagement </li>  <li>Retargeting</li>  <li>Monitoring ad performance daily and making improvements based on data</li>  <li>Analyzing results of views, visits and sales to calculate campaign efficiency</li>  <li>Continuous maximization of the ad spend to keep costs per sale low and returns high</li>  <li>Predicting how changes to the ad will affect the business</li>  <li>Tracking conversion paths over time per audience</li></ul></div><div data-component-type="heading"><h2 id="how-does-the-algorithm-optimize-your-campaign" level="4">How Does the Algorithm Optimize Your Campaign?</h2></div><div data-component-type="text"><ul>
  <li><strong>Audiences</strong> - The decision-making engine creates more variations of Lookalikes, engagement and remarketing audiences and measures their potential reach and performance, using data from the business’ Facebook Page, pixel and campaign stats. </li>  <li><strong>Targeting</strong> - It takes users’ predefined targeting, breaks it down to age, gender, locations, interests, and placements in Facebook and Instagram and for each, measures the effectiveness. It then decides when to broaden that audience (by finding more potential shoppers out of the initial range), when to break down the audience (by excluding low quality segments) and when to take no action. All new audiences and targeting updates go to Wix’s decision-making engine and the best are chosen, that is, those with the best potential for conversion. The engine also pauses low quality audiences, and moves the traffic and ad spend to better performing ones.</li>  <li><strong>Ad Sets</strong> - It pauses ad sets with low signals by negative trends or low quality, low conversion rate or low engagement rank; and resumes ad sets with new potential signals, based on new engaging insights from the campaign or pixel.</li></ul></div><div data-component-type="heading"><h2 id="in-short" level="4">In Short...</h2></div><div data-component-type="text"><ul>
  <li>Built with millions of data samples</li>  <li>Available for all Wix users</li>  <li>Uses advanced Artificial intelligence (data science) </li>  <li>Works with Facebook and Instagram</li>  <li>Fully automatic</li>  <li>Our model is the best in the world for automatic advertising</li></ul></div>

To run an ad campaign on Facebook and Instagram, your Wix site must be connected to your Facebook account. If your account gets disconnected, you will see an error message.Your account may have been d...

Facebook Ads: Reconnecting Your Wix Site to Your Facebook Account

<div data-component-type="text"><div>To run an ad campaign on Facebook and Instagram, your Wix site must be connected to your Facebook account. If your account gets disconnected, you will see an error message.</div></div><div data-component-type="text"><div>Your account may have been disconnected because:</div><ul>
  <li>You changed your Facebook password at any point while setting up or running a campaign.</li>  <li>You removed one of the necessary Facebook Ads permissions. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-giving-wix-permissions-for-facebook-ads" target="_blank">Learn more</a></li>  <li>You deleted the Wix app from your business integrations on Facebook.</li></ul></div><div data-component-type="heading"><h2 id="" level="3">To reconnect your site to your Facebook account:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="">Go to Facebook Ads</a> in your site's dashboard.  </li>  <li>Click <strong>Reconnect Now</strong> in the banner at the top. <br />
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<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/06/04/a3329a42-3add-476b-b87d-14549e17e00f/3753c422-b8f5-48d8-aa7b-d8087c146cb2.png" /><br />
</li>  <li>Follow the onscreen prompts to sign back in to your Facebook account.<br />
<strong>Note: </strong>You must reconnect the same Facebook account that you used to set up your campaign. It is not possible to switch accounts associated with a campaign, but <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-request-switching-the-facebook-account-connected-to-an-ad-campaign" target="_blank">you can vote for that feature here</a>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>You cannot create a new campaign until your Facebook account is reconnected. If you already have an existing campaign it continues to run, but you must reconnect before you can edit any part of the campaign.</div></div></div></div>

When you set up your Facebook Ads account with Wix, we ask for some necessary permissions to access your Facebook Business page. This is so Wix's smart algorithm can track and analyze data and optimiz...

Facebook Ads: Giving Wix Permissions for Facebook Ads

<div data-component-type="text"><div>When you set up your Facebook Ads account with Wix, we ask for some necessary permissions to access your Facebook Business page. This is so Wix's <a href="https://support.wix.com/en/article/facebook-ads-about-wixs-smart-algorithm" target="_blank">smart algorithm</a> can track and analyze data and optimize your campaign regularly. If you see an error when connecting your Facebook account, Wix may not have the right permissions.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Before you begin:</div><div class="info-content"><div>Make sure you've set up your site work with Facebook Ads. Depending on your goal, you will need to follow different set up steps. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix" target="_blank">Learn more</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="giving-permissions-from-your-wix-account" level="3">Giving Permissions From Your Wix Account</h2></div><div data-component-type="text"><div>When you first set up your Facebook Ads account with Wix, you are asked to grant Wix permissions to access and manage the Facebook Business account where you'll run campaigns.</div></div><div data-component-type="heading"><h2 id="" level="4">To give permissions from your Wix account:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dsidebar" target="_blank">Facebook Ads</a> in your site dashboard.</li>  <li>Click <strong>Start Now</strong>.</li>  <li>Click <strong>Connect to Facebook</strong>.</li>  <li>Follow the instructions in the pop-up link to link your account.</li>  <li>Click <strong>Choose what you allow </strong>to view mandatory permissions.<br />
 <br />
 <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/06/25/4f31ccd9-5d40-497d-86d2-37ca2785adfe/02cda0cb-7791-4094-a6fa-9648c8e6e343.png" /><br />
<br />
</li>  <li>Make sure all the toggles are enabled and checkboxes selected. This is mandatory for Wix's AI to run and maintain your campaign.<br />
<strong>Note: </strong>You must select every checkbox under <strong>Manage your business</strong> in order to run a campaign. For all other permissions, you can choose which pages to allow access to (at least one page must be selected.)<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/06/26/de91dfdc-4a90-452c-86f7-dd23cb0ae69c/c4bf2446-b467-42fa-8ea3-12a528ef1b38.png" /><br />
<br />
</li>  <li>Click <strong>OK</strong> at the bottom right.</li></ol></div><div data-component-type="text"><div>If you receive an error message after connecting your Facebook account, it means at least one mandatory permission is missing. Click <strong>Manage Permissions</strong> to view and approve the missing permissions.</div><div><br />
<img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/06/04/27485a69-9b35-4d1a-acfc-e9b1506ab3b1/cf078a98-ee0e-44cc-b4d7-4e00a95bff62.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="giving-page-permissions-from-your-facebook-account" level="3">Giving Page Permissions From Your Facebook Account</h2></div><div data-component-type="text"><div>When setting up a campaign, Wix needs permissions for the Facebook Business page where you want to run the ads. If the page doesn't appear in the 'select a page' step it means some permissions are missing. You can allow these permissions in your Facebook account under Business Integrations.</div></div><div data-component-type="heading"><h2 id="" level="4">To give page permissions from your Facebook account:</h2></div><div data-component-type="text"><ol>
  <li>Sign in to your Facebook account where you created the relevant Pages.</li>  <li>Click the dropdown arrow in the top bar on the right-hand side.</li>  <li>Click <strong>Settings &amp; Privacy</strong>. </li>  <li>Click<strong> Settings</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/11/25/63ece174-4818-40f9-86fb-de3c9e0afe7b/a399b064-85aa-47f9-8eed-507845135a52.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Business Integrations</strong> on the left side.</li>  <li>Select the <strong>Active</strong> or <strong>Removed</strong> tab at the top to search for Wix business integrations.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/11/19/a54a181e-d398-4db8-a809-b5e9785795d6/d012e267-d38b-4057-b9a8-a293c0747b36.png" /></div></div><div data-component-type="text"><ol>
  <li>Choose what you want to do:</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Adjust permission settings</h4><div class="collapsible-content"><ol>
  <li>Click <strong>View and edit </strong>next to the relevant Wix permission.</li>  <li>Adjust the settings by checking or unchecking the boxes next to your information. When you're finished click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Renew expired permissions</h4><div class="collapsible-content"><div>Click <strong>Renew</strong> next to the business integration to renew the permissions.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/11/19/e3bc380c-078e-4b40-892e-9612bf0df60a/7b831157-f389-45a4-868f-7bbf3e136ff0.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>If at any time you decide to remove mandatory permissions it will disconnect your Facebook account. You must reconnect before editing or starting a new campaign. Any live campaigns will continue running as usual. </div></div></div></div>

Create targeted campaigns for Facebook and Instagram and get your business in front of thousands of people. Your Facebook Ads campaign is entirely in your control: design your ad, choose a monthly bud...

Facebook Ads: Creating a New Campaign

<div data-component-type="text"><div>Create targeted campaigns for Facebook and Instagram and get your business in front of thousands of people. Your Facebook Ads campaign is entirely in your control: design your ad, choose a monthly budget and set a specific target audience. Wix's AI also creates lookalike audiences to help get more eyes on your business.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Before you begin:</div><div class="info-content"><div>Make sure you've already done the following:</div><ul>
  <li>Connected your Facebook Page</li>  <li>Upgraded to a Premium Plan</li>  <li>Published your site</li>  <li>Connected a domain</li></ul><div>Learn how <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix" target="_blank">get your site ready to launch a Facebook Ads campaign</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-choose-a-campaign-goal" level="3">Step 1 | Choose a campaign goal</h2></div><div data-component-type="text"><div>Once you've connected your Facebook page to Wix, the first step of creating a campaign is choosing a campaign goal. Depending on your business you can focus on getting more store orders, bookings to your site, or to increase views and traffic to a page.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Once you choose a campaign goal for your business you cannot change it.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To choose a campaign goal:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click <strong>Let's Start</strong>.</li>  <li>Click the goal you want to use for this campaign. Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-choosing-a-campaign-goal" target="_blank">different types of campaign goals</a>.</li>  <li>Click <strong>Continue</strong>.<br />
<strong>Note:</strong> If this is your first time creating a campaign, you need to first complete the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix" target="_blank">campaign setup steps</a>. If you've already done this, click <strong>Create Ad</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/27/ef233dd5-ef3d-4851-9350-e6cbc7a3e450/3fec386c-9cbd-453d-8af7-27ef2dca517c.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-customize-your-ad-content" level="3">Step 2 | Customize your ad content</h2></div><div data-component-type="text"><div>Choose an ad format for your campaign and update the ad's creative. Depending on the ad format you choose, you will see different options.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>You can only choose an ad format for the 'more store orders' campaign goal (if you have an online store). For the 'promote a page' goal or 'more leads or bookings' goals, you only have the option of creating a classic ad.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To customize your ad content: </h2></div><div data-component-type="text"><ol>
  <li>Select the ad format you want to use for your campaign. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign" target="">what ad format to choose</a>.
    <ul>
      <li><strong>For dynamic ads:</strong>
        <ol>
          <li>Click <strong>Edit</strong> under products to select which store products should be included in your dynamic ad.</li>          <li>Create a caption for your dynamic ad that appears at the top of the product carousel.</li>        </ol>      </li>      <li><strong>For classic ads:</strong>
        <ol>
          <li>Add a caption for your ad in the text box under <strong>Caption</strong>. You can add up to 150 characters.</li>          <li>Choose an image or video for your ad. Depending on the campaign goal, the ad image is pulled from your site homepage, Facebook page, or products. Hover over the image and click <strong>Change media</strong> to upload your own. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-best-practices-for-creating-image-and-video-ads" target="_blank">best practices for image and video ads</a>.</li>          <li>(Optional) Add a headline in the text box under <strong>Headline</strong>.</li>          <li>Add a URL under <strong>Set a Destination URL</strong> to choose the webpage that opens when someone clicks the ad (e.g. homepage or products/services page). You can also click the drop-down to select from any an existing URL on your site (doesn't work for password protected pages).</li>          <li>Click the drop-down under <strong>Button Text</strong> to choose a call-to-action for the ad (e.g. Learn More).</li>        </ol>      </li>    </ul>  </li>  <li>Click <strong>Next</strong> when you're done creating your ad.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/10/c14977ce-cebb-428a-9ef6-5d8e942269fe/ff157862-f206-4847-bc89-9e6ee6543802.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-choose-your-ad-audience" level="3">Step 3 | Choose your ad audience</h2></div><div data-component-type="text"><div>Pick a target audience using parameters like gender, age range and location. Once you pick an audience, Wix's AI uses the information to create lookalike audiences to help expose your campaign to more people. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-your-ad-audience" target="_blank">choosing the right ad audience</a>.</div></div><div data-component-type="heading"><h2 id="" level="4">To choose your audience:</h2></div><div data-component-type="text"><ol>
  <li>Under <strong>Gender</strong>, select who your campaign will be exposed to: All, Men or Women.</li>  <li>Drag the <strong>Age range </strong>slider to set the age range you want to target for your audience.</li>  <li>(Optional) Add up to 10 interests for your target audience. These are things your audience might search for online. For example, if you're running an online store for children's clothing, add interests like children's clothes, children's books, children's toys, etc.</li>  <li>Choose up to 10 geographical locations where your audience might be browsing from.</li>  <li>Click <strong>Next</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/10/a8b40916-6f9f-491d-b597-43b2e0afeedf/5d33ff8b-e7ca-4217-a929-e8b624269fd6.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-set-your-monthly-budget" level="3">Step 4 | Set your monthly budget</h2></div><div data-component-type="text"><div>Choose a campaign budget that best suits your business goals. Your monthly subscription includes your ad spend and the 15% fee Wix takes to run your ads and optimize your campaign. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-choosing-your-campaign-budget#choosing-the-right-budget" target="_blank">what your subscription includes</a>.</div></div><div data-component-type="heading"><h2 id="" level="4">To set your budget:</h2></div><div data-component-type="text"><ol>
  <li>Drag the <strong>How much do you want to invest?</strong> slider to choose a monthly budget amount. You have the option of choosing a subscription from $79-$4999 (USD) a month.</li>  <li>Click <strong>Next</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Tip:</div><div class="info-content"><div>You can also <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-changing-your-budget-during-a-campaign" target="_blank">increase or decrease your monthly subscription</a> while your campaign is running.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/07/07/31f01c2a-1614-4271-8276-b9be47569f21/a3b99afe-5ade-4170-b386-1b5049eb4103.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-5-review-your-campaign-and-launch" level="3">Step 5 | Review your campaign and launch</h2></div><div data-component-type="text"><div>Review your campaign details and edit any section to make more changes. When you're ready to launch, enter your payment details to purchase the subscription. After the purchase is complete, your campaign is submitted for review.</div></div><div data-component-type="heading"><h2 id="" level="4">To review your campaign and launch:</h2></div><div data-component-type="text"><ol>
  <li>Review the campaign details under <strong>Ad content</strong>, <strong>Audience</strong> and <strong>Monthly budget</strong>. Click <strong>Edit</strong> next to a section to make changes.</li>  <li>When you're ready click <strong>Launch Your Campaign</strong>.</li>  <li>Review your payment details and click <strong>Submit Purchase</strong>.</li></ol><div><br /></div><div>Your campaign now goes into review for Wix and Facebook approval. This process could take up to 72 hours. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-about-the-campaign-review-process-with-facebook" target="_blank">Learn more about the review process</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/10/f8602972-fbf1-4c51-869f-0d00df48708e/8200fe22-a154-49f0-94bd-bb16001f6a00.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want some inspiration creating your campaign?</div><div class="info-content"><div>Here are some great <a data-composite="true" href="https://www.wix.com/blog/2022/09/facebook-ad-examples/" target="_blank">examples of Facebook Ads with Wix campaigns</a>.</div></div></div></div>

After you create an ad campaign, the status changes to 'In Review'. Campaigns must be approved by Facebook before they can go live to potential customers. In the review process, Facebook checks the ca...

Facebook Ads: About the Campaign Review Process with Facebook

<div data-component-type="text"><div>After you create an ad campaign, the status changes to 'In Review'. Campaigns must be approved by Facebook before they can go live to potential customers. In the review process, Facebook checks the campaign's content and audience, as well as the ad's landing page or any other place it links to in order to ensure it complies with <a data-composite="true" href="https://www.facebook.com/policies/ads/" target="_blank">advertising policies</a>. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-the-review-process" level="3">Understanding the review process</h2></div><div data-component-type="text"><div>After you create an ad campaign, the status label at the top changes to 'In Review'. Campaigns must be approved by Facebook before they can go live. In the review process Facebook checks the campaign's content and audience and makes sure everything complies with their <a href="https://www.facebook.com/policies/ads/" target="_blank">advertising policies</a>. </div></div><div data-component-type="text"><div>Facebook typically reviews ads within 72 hours, but in some cases it may take longer. When your campaign is approved, the status at the top of your dashboard changes to 'Live'.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/05/11/a5ae3c30-ecf4-4577-88ff-2f783e57cc2c/fd0c4913-195a-4e2d-8428-ac9624147bf3.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>If you decide to edit your campaign at any point after it goes live, it is automatically submitted to Facebook for another review.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="resubmitting-a-campaign-if-its-rejected" level="3">Resubmitting a campaign if it's rejected</h2></div><div data-component-type="text"><div>If your campaign is rejected by Facebook, it is most likely because it didn't comply with their advertising policies. Common reasons campaigns get rejected include:</div></div><div data-component-type="text"><ul>
  <li>Adult content</li>  <li>Alcoholic beverages</li>  <li>Dating services</li>  <li>Election or political content</li></ul></div><div data-component-type="text"><div>To learn more about Facebook Ads violations that result in campaign rejection click <a href="https://support.wix.com/en/article/facebook-ads-campaigns-rejected-by-facebook" target="_blank">here</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/03/25/a108aaa2-f071-4907-8e05-166a95bc7a84/6c619274-57dd-43bd-a7a5-cc83a1588297.png" /></div></div><div data-component-type="text"><div>If your campaign was rejected, an error message in the Facebook Ads dashboard will tell you to check specific issues that may have caused the rejection. Once you've fixed the issue, resubmit your campaign for approval.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how to resubmit my campaign</h4><div class="collapsible-content"><ol>
  <li>Go to <a href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dsidebar">Facebook Ads</a> in your site's dashboard.</li>  <li>Click <strong>Edit &amp; Resubmit</strong> in the error message. </li>  <li>Make the necessary changes to your ad content as explained in the notification (remove certain products, change the text, etc.). </li>  <li>Click <strong>Submit Changes</strong> at the top right.</li>  <li>Click <strong>Submit Changes</strong> in the pop-up to confirm.</li></ol></div></div></div>

The Facebook Ads dashboard is the hub of your campaign activity and brings all the stats to your fingertips so you can make informed business decisions. Depending on your campaign goal the dashboard a...

Facebook Ads: Understanding Your Campaign Dashboard

<div data-component-type="text"><div>The Facebook Ads dashboard is the hub of your campaign activity and brings all the stats to your fingertips so you can make informed business decisions. Depending on your campaign goal the dashboard adapts to show the most relevant data. Campaign info is visually laid out so you can quickly glance at any component and understand how your ads are performing.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I access the Facebook Ads dashboard?</h4><div class="collapsible-content"><ol>
  <li>Go to your site's <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fhome%2F" target="">dashboard</a>.</li>  <li>Click <strong>Marketing &amp; SEO</strong>.</li>  <li>Click <strong>Facebook &amp; Instagram Ads</strong>.</li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-dynamic-facebook-ads-dashboard" level="3">The Dynamic Facebook Ads Dashboard</h2></div><div data-component-type="text"><div>The campaign goal you set at the beginning influences what statistics you see on the Facebook Ads dashboard. The type of statistic and the data updates based on the reactions and activity your campaign is getting at the time.</div></div><div data-component-type="text"><div>For example, if you have Wix Stores and your campaign goal is 'get more store orders,' the dashboard highlights purchases, revenue and ROAS (Return on Ad Spend). If your campaign goal is 'promote my business' the dashboard focuses on incoming traffic such as site visits, new leads and new site members.</div></div><div data-component-type="text"><div>Some metrics will always show regardless of the goal you chose. If you do not have Wix Stores but have another booking or service on your site, you may also still see purchases as one of your dashboard metrics if your site accepts online payments.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="dashboard-components-1" level="3">Dashboard Components</h2></div><div data-component-type="text"><div>The Facebook Ads dashboard is broken into sections with similar statistics grouped together. Manage your campaign from the <strong>Campaign Actions</strong> dropdown, view campaign highlights under <strong>Campaign overview</strong> and dive deeper with sections for <strong>Audiences</strong> as well as <strong>Performance over time</strong>.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The dashboard pulls data from the lifetime of the campaign, even if you stop the campaign and later restart it. You can filter by different dates using the drop-down next to <strong>Campaign overview</strong>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/07/29/c4ed34b0-2ebe-486d-bb30-1839e4264d6a/f0c98052-010e-4c49-a761-66bd723ca3df.png" /></div></div><div data-component-type="heading"><h2 id="1-dashboard-status" level="4">1) Dashboard Status</h2></div><div data-component-type="text"><div>At the top of the dashboard is a colored label that shows your current campaign status.  The possible statuses of a campaign are:</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/4993cd27-2faa-43cc-9cfe-c64de6bb1483/14ac1377-2a3c-4a0c-97eb-3c90bdcdb431.png" /></div></div><div data-component-type="text"><ul>
  <li><strong>In Review: </strong>When you first submit your campaign, it is <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-about-the-campaign-review-process-with-facebook" target="_blank">reviewed</a> by Facebook before it goes live.</li>  <li><strong>Live: </strong>Your campaign has been approved and is active and running.</li>  <li><strong>Paused:</strong> Your campaign is paused temporarily.</li>  <li><strong>Ended: </strong>Your campaign has ended and is no longer active.</li>  <li><strong>Error: </strong>There is an error preventing your campaign from running. If your campaign status shows Error, a message in your dashboard will explain the error in more detail as well as how to fix it.</li></ul></div><div data-component-type="heading"><h2 id="2-campaign-and-subscription-info" level="4">2) Campaign and Subscription Info </h2></div><div data-component-type="text"><div>Beneath the campaign status are your subscription details. Depending on your subscription, you may see different information.</div></div><div data-component-type="text"><ul>
  <li><strong>Created on: </strong>The date you first purchased a subscription for your campaign.</li>  <li><strong>Restarted on:</strong> If at any point you choose to stop your campaign and later want to start it again, this is the date your campaign restarted.</li>  <li><strong>Monthly subscription:</strong> The amount you pay per month (including Wix's 15% fee). If your subscription is in a currency other than USD, the remaining 85% is converted to USD to pay Facebook to run your ads.</li>  <li><strong>Subscription status:</strong>
    <ul>
      <li><strong>Renews on: </strong>The date your monthly subscription will renew.</li>      <li><strong>Expires on: </strong>The date your subscription expires. After this date, you will need to pay for a new subscription to run another campaign.</li>      <li><strong>Expired: </strong>The subscription has expired.</li>    </ul>  </li>  <li><strong>Remaining Ad Spend: </strong>If you choose to end your campaign before the full amount is used, the leftover amount is known as your 'remaining ad spend.' 
    <ul>
      <li><strong>If you restart your campaign before your subscription expires: </strong>The campaign begins where it left off, and uses the remaining ad spend to run the ad.</li>      <li><strong>If you restart your campaign after your subscription expires: </strong>You must pay for a new subscription before you can access the remaining ad spend. Once a new subscription is confirmed, your remaining ad spend is carried over and added to the new subscription.<br />
<strong>Note: </strong>If you run your campaign in a currency other than USD, the remaining ad spend is an estimation. This is because Facebook Ads works in USD, so the amount has been converted from USD to your preferred currency. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-currency-conversions" target="_blank">Learn More</a></li>    </ul>  </li></ul></div><div data-component-type="heading"><h2 id="3-campaign-actions" level="4">3) Campaign Actions</h2></div><div data-component-type="text"><div>The <strong>Campaign Actions</strong> drop-down is where you can make changes to your entire ad campaign.</div></div><div data-component-type="text"><ul>
  <li><strong>Preview Ad</strong>: See what your ad looks like on Facebook. If you have Wix Stores and are running dynamic ads, it shows one of the variations.<br />
<strong>Note:</strong> If 'Preview Ad' isn't available the campaign is either in review or there is a technical issue that is making the link unavailable, even if the ad is still running.</li>  <li><strong>Edit campaign: </strong>Edit the campaign content or audience. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-editing-a-campaign" target="_blank">Learn more</a></li>  <li><strong>Change budget: </strong>Add or decrease your monthly subscription. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-changing-your-budget-during-a-campaign" target="_blank">Learn more</a></li>  <li><strong>Pause temporarily:</strong> Pause your campaign for either a pre-determined length of time or pause indefinitely. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-pausing-and-resuming-your-ad-campaign-9219531" target="_blank">Learn more</a></li>  <li><strong>End immediately:</strong> End your Facebook Ads campaign. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-ending-a-campaign" target="_blank">Learn more</a></li></ul></div><div data-component-type="heading"><h2 id="4-campaign-overview" level="4">4) Campaign Overview</h2></div><div data-component-type="text"><div>The campaign overview takes up the majority of the dashboard and is separated into sections depending on the type of statistic. Notable stats are highlighted at the top.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Depending on your campaign goal and current campaign activity you will see different statistics. The below is a list of all the possible statistics you may see.</div></div></div></div><div data-component-type="text"><div><strong>Ad engagement: </strong>How<strong> </strong>audiences are interacting with your ads.</div><ul>
  <li><strong>Total Views: </strong>The number of times your ads were on Facebook and Instagram. Facebook calls views &quot;impressions&quot;, and the numbers are not unique. This means if one person saw an ad five times, it counts as five views rather than one.</li>  <li><strong>People Reached: </strong>The number of people who saw your ads at least once.</li>  <li><strong>Total Clicks:</strong> Includes clicks on your ad link, carousel clickthroughs for dynamic ads, as well as multiple clicks by the same person.</li>  <li><strong>Reactions: </strong>The total number of reactions on your ad including: Likes, Loves, Wow, Sad, Angry, etc. This includes reactions on Facebook and Instagram.</li>  <li><strong>Comments: </strong>The total number of comments on your ad. This includes comments on Facebook and Instagram.</li>  <li><strong>Shares: </strong>The total number of times your ad was shared. This includes shares on Facebook and Instagram.</li></ul></div><div data-component-type="text"><div><strong>Ad impact:</strong> How your ads are working for you.</div><ul>
  <li><strong>Site Visits: </strong>The number of times a customer reached your site after seeing or clicking your ad. If a person clicks on 3 different ads and sees 3 different pages, this counts as 3 site visits.</li>  <li><strong>Leads: </strong>People who have provided contact information on your site. This includes all Wix Forms submissions (including Wix Payment forms and 'Leave Your Info' forms in Wix Chat) and hyperlinked email addresses (email addresses on mobile only).</li>  <li><strong>Site Members:</strong> How many new people signed up to your site.</li>  <li><strong>Purchases: </strong>The number of purchases you've received because of someone viewing your ad. These may include products, booked services, and any other site purchases. If you offer a free pricing plan, this also counts as a purchase. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-your-store-campaign-data#how-facebook-decides-which-orders-come-from-a-campaign" target="">Learn how</a> purchases are attributed to your campaign.</li>  <li><strong>Bookings: </strong>The number of bookings you've received because of someone viewing your ad. This includes both paid and unpaid bookings. Paid bookings also count as purchases.</li>  <li><strong>Revenue:</strong> The total earned from this campaign, including the Shipping Tax.</li>  <li><strong>ROAS (Return on Ad Spend):</strong> The total revenue generated by the campaign divided by the ad spend used.</li></ul></div><div data-component-type="heading"><h2 id="5-audiences" level="4">5) Audiences</h2></div><div data-component-type="text"><div>Get a good picture of who is seeing your ad, and which type of audiences are interacting with your campaign. Click the<strong> Filter by:</strong> drop-down at the right to change the audience statistics by Views, Clicks and Purchases. You can also click the <strong>Gender</strong>, <strong>Age</strong>, <strong>Location</strong>, or <strong>Ad placement </strong>tabs to view different audience groups.</div></div><div data-component-type="text"><ul>
  <li><strong>Gender:</strong> See the gender breakdown of people viewing your ads.</li>  <li><strong>Age:</strong> View how your audience is split by age group.</li>  <li><strong>Location:</strong> See the top geographical locations where people are viewing your ad.</li>  <li><strong>Ad placement: </strong>See what platform people are viewing your ads on. This could include Facebook, Instagram, Audience Network, Facebook Marketplace, Messenger and WhatsApp.</li></ul></div><div data-component-type="heading"><h2 id="6-performance-over-time" level="4">6) Performance Over Time</h2></div><div data-component-type="text"><div>View how your ad is performing and how audiences are engaging with it over the time period you've specified in the date picker at the top of the dashboard. (By default it shows the campaign's lifetime statistics). Click the <strong>Total</strong> <strong>Views</strong>, <strong>Total Clicks</strong> and <strong>Site Visits</strong> tabs to filter your ad engagement over time by different metrics. You can also see your ad's click-through rate.</div></div><div data-component-type="text"><ul>
  <li><strong>Click-through rate (%): </strong>The amount of link clicks you've received on your ad divided by the amount of overall impressions your ad received. For example, if 100 people viewed your ad and 5 people clicked it, your click-through rate is 5%.<br />
<strong>Note:</strong> If your click-through rate shows 0% your ad may still have views, but zero clicks.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note: </div><div class="info-content"><div>Drops in the line graph over time do not necessarily reflect poor campaign performance. Wix's algorithm is always optimizing and retargeting users who have shown interest in your site to get you the highest value audience. So it's okay if your overall views go down over time because the people who are viewing are more likely to buy.</div></div></div></div><div data-component-type="heading"><h2 id="7-checkout-funnel" level="4">7) Checkout Funnel</h2></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>The Checkout funnel section of the dashboard is only available for campaigns with the 'get more store orders' goal.</div></div></div></div><div data-component-type="text"><div>The <strong>Checkout funnel</strong> visually displays the customer journey from first viewing your ad all the way through to completing a purchase. At the top of the section you can also see your <strong>conversion rate.</strong> A conversion rate is the percentage of viewers who have gone all the way through the checkout funnel to take the desired action: making a purchase from your store.</div><ul>
  <li><strong>Product Views &gt; Added to Cart (%): </strong>The percentage of people who viewed at least one product and added something to their cart. (32% in the below example).</li>  <li><strong>Added to Cart &gt; Checkout (%): </strong>The percentage of people who added items to their cart and then moved to the checkout stage of the funnel. (21% in the below example).</li>  <li><strong>Checkout &gt; Purchased (%): </strong>The percentage of people who got to the checkout stage and made at least one purchase. (40% in the below example).</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/07/29/6c242c01-001d-4a19-8540-8c3a5a54e023/51eeaa3f-fa32-4b0f-985c-9e758638c300.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important Note on the Checkout funnel: </div><div class="info-content"><div>The <strong>Checkout funnel</strong> is not unique. This means if a customer makes two purchases during the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-your-store-campaign-data#how-facebook-decides-which-orders-come-from-a-campaign" target="">7 day attribution model</a>, it counts as two actions in the funnel. For example, if one customer adds five of your store items to their cart and purchases one item, it counts as five Added to Carts<strong> </strong>and one Purchase in the Checkout funnel.</div></div></div></div>

Make changes to your campaign from the Campaign Actions drop-down. Edit your ad content, change your target audience and update your monthly subscription.Important:
  If you make any changes to your c...

Facebook Ads: Editing a Campaign

<div data-component-type="text"><div>Make changes to your campaign from the <strong>Campaign Actions</strong> drop-down. Edit your ad content, change your target audience and update your monthly subscription.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>If you make any changes to your campaign, it must go back through the Facebook review process. While your campaign is in review, your ads are not live on Facebook. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-about-the-campaign-review-process-with-facebook" target="_blank">Learn More</a></li>  <li>If you want to change your campaign budget, you will pay the new amount immediately, regardless of where you are in your subscription. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-changing-your-budget-during-a-campaign" target="">Learn More</a></li></ul></div></div></div><div data-component-type="heading"><h2 id="" level="3">To edit your campaign:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dsidebar" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click the <strong>Campaign Actions</strong> drop-down.</li>  <li>Click <strong>Edit campaign.</strong></li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/05/28/123f2cc9-a2ef-4226-ae03-642f8c03bd30/93370892-0175-4cb9-98b3-78ba5d372c6d.png" /></div></div><div data-component-type="text"><ol>
  <li>You return to <strong>Review &amp; Launch </strong>in campaign setup to make edits. Click <strong>Edit </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/06/25/fc95a121-a2d0-488b-a1ca-07ee6f268c62/696c912c-05c0-48eb-9dc2-bea8a844dfd7.png" /> next to the section where you want to make updates.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/05/28/b6eddc5c-14e3-4859-8895-d93003dc4d0b/652b389c-0cfd-4b5f-b9c3-6cd131c5da43.png" /></div></div><div data-component-type="text"><ol>
  <li>When you've finished making edits, click <strong>Submit Changes.</strong></li>  <li>Click <strong>Submit Changes</strong> in the pop-up to confirm. Your ads will not be live on Facebook as the changes first go to Facebook for review.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want some Facebook Ads inspiration?</div><div class="info-content"><div>See some great <a data-composite="true" href="https://www.wix.com/blog/2022/09/facebook-ad-examples/" target="_blank">examples of Facebook Ads with Wix campaigns</a>.</div></div></div></div>

If you want to end your campaign early, you can do so from the Campaign Actions drop-down. When you end your campaign, any leftover ad spend is saved until you decide to restart.To end your campaign:
...

Facebook Ads: Ending a Campaign

<div data-component-type="text"><div>If you want to end your campaign early, you can do so from the <strong>Campaign Actions </strong>drop-down. When you end your campaign, any leftover ad spend is saved until you decide to restart.</div></div><div data-component-type="heading"><h2 id="" level="3">To end your campaign:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dsidebar" target="_blank">Facebook Ads</a>.</li>  <li>Click the <strong>Campaign Actions</strong> drop-down.</li>  <li>Click <strong>End immediately</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/128641b1-7c15-40ea-aae6-f6070ca454d2/35f05375-832d-422c-9d0b-2727821b8e8f.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>End Anyway</strong> to confirm.</li></ol></div><div data-component-type="text"><div>If you have any unused ad spend once you end your campaign, it is saved until you choose to restart. You can restart at any time by clicking <strong>Edit &amp; Restart</strong> in the dashboard.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/03/25/7123cae5-7a51-402d-99f3-ae2050d3d03f/080f59a5-123b-4c9a-abfa-155d13e0dbc2.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>If you want your campaign to end once your subscription expires rather than immediately, turn off auto-renewal of your subscription. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-turning-off-auto-renewal-for-your-facebook-ads-subscription" target="_blank">Learn more</a></div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>If you attempt to restart your campaign after your subscription has expired, you must purchase a new subscription before the campaign can go live and use any remaining ad spend. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-pausing-and-resuming-your-ad-campaign-9219531#resuming-after-your-subscription-has-expired" target="_blank">Learn More</a></div></div></div></div>

When you create a target audience for your Facebook Ads campaign you select from parameters such as gender, age range, geolocation and browsing app. Wix's Smart Algorithm (Wix AI) takes this data and ...

Facebook Ads: Understanding Your Ad Audience

<div data-component-type="text"><div>When you create a target audience for your Facebook Ads campaign you select from parameters such as gender, age range, geolocation and browsing app. Wix's Smart Algorithm (Wix AI) takes this data and creates similar, optimized audiences to help you reach more people.</div></div><div data-component-type="heading"><h2 id="how-wixs-ai-optimizes-your-audience" level="3">How Wix's AI Optimizes Your Audience</h2></div><div data-component-type="text"><div>Wix's AI runs daily analyses of changes in campaign performance and audience interaction. Based on data from your Facebook Business page, pixel and other stats, the decision-making engine creates variations of your target audience to help you get more eyes on your business. It measures the reach and potential effectiveness of each optimized audience before choosing who to put your content in front of.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/07/23/e8b0e121-2f8b-4243-ac6b-1bc64bea90a4/6fb1d540-ba7f-4c07-b934-f60289b0beaf.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-audiences" level="3">Types of Audiences</h2></div><div data-component-type="text"><div>There are three main types of audiences Wix's Smart Algorithm tests for your campaign. </div><div><br /></div><ol>
  <li><strong>Lookalike audiences: </strong>People who resemble your most successful leads or customers based on similar likes and patterns. Lookalike audiences include those similar to your Facebook page fans, people who viewed your business online, those who have purchased your products or booked a service, and your site contacts.</li>  <li><strong>Engagement audiences:</strong> People who have interacted with your content at some point before such as viewing an Instagram video, clicking a link on your Facebook page, filling out a form, booked a class, and more.</li>  <li><strong>Remarketing audiences: </strong>People who have made steps to purchase your products or book a service but have not completed the buyer cycle. For Wix Stores, this includes those who have selected 'Add to Cart' to a product but have not completed the purchase.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>Your Facebook Ads dashboard includes data from the Wix AI optimized audiences as well as the audience you originally chose. For example, if you only specified 'male' as your gender target, you may still see some of your audience includes females if they were generated by a lookalike audience.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/07/22/cec14129-6b18-4c1d-8f4f-4b9c11fe6d85/5d890622-8ce5-4bab-a6d8-8161197e8811.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="benefits-of-audience-optimization" level="3">Benefits of Audience Optimization</h2></div><div data-component-type="text"><div>Wix AI's audience optimization improves your Facebook Ads campaign and saves you the time and headache of manually testing and changing.</div><div><br /></div><ol>
  <li><strong>It learns from the target audience you chose</strong> and tests new audiences to find you the best converting and most likely matches.</li>  <li><strong>It saves you time </strong>you'd have spent manually testing and tweaking by automatically improving based on what's working and what's not.</li>  <li><strong>It widens your net of potential traffic or customers</strong> to include high performing segments that you may not have thought about.</li>  <li><strong>It gains valuable data for you</strong> and measures audience interactions at every step of your campaign so you get the most precise numbers possible.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Interested in learning more about Wix's Smart Algorithm?</div><div class="info-content"><div>Learn what makes Wix AI the right tool for your Facebook Ads campaign <a href="https://support.wix.com/en/article/facebook-ads-about-wixs-smart-algorithm" target="_blank">here.</a>  </div></div></div></div>

Choose a budget for your Facebook Ads campaign that fits your business needs. Consider your ideal customer, services you offer, and short and long term goals when setting a budget.An important part of...

Facebook Ads: Choosing Your Campaign Budget

<div data-component-type="text"><div>Choose a budget for your Facebook Ads campaign that fits your business needs. Consider your ideal customer, services you offer, and short and long term goals when setting a budget.</div></div><div data-component-type="text"><div>An important part of setting up a Facebook Ads campaign is choosing a budget that best suits your business goals. Your monthly subscription includes your ad spend on Facebook as well as the 15% Wix fee to run your ads and optimize your campaign. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-your-campaign-budget" level="3">Understanding your campaign budget</h2></div><div data-component-type="text"><div>Campaign subscriptions for Facebook Ads with Wix range from $79-$4,999 (USD). Once you choose a budget and launch your campaign, it renews automatically each month. If you choose to end your campaign with leftover ad spend, it's saved and added to your next campaign.</div></div><div data-component-type="text"><div>If you pay for your Facebook Ads subscription in a currency other than USD ($), the ad spend is converted to USD in order to pay Facebook. The exchange rate may vary from month to month. Find the exact amount in your Facebook Ads dashboard. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-currency-conversions" target="_blank">currency conversions with Facebook Ads</a>. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What is the subscription fee breakdown?</div><div class="info-content"><div>85% is your ad spend, sent directly to Facebook and used for running the campaign on their platform. The remaining 15% is the Wix fee for running your campaign, optimization, testing and more.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="setting-a-monthly-budget" level="3">Setting a monthly budget</h2></div><div data-component-type="text"><div>You set your budget as part of building your campaign. The full payment for your subscription is due when you first launch the campaign. The subscription renews monthly after that.</div></div><div data-component-type="heading"><h2 id="" level="4">To set a monthly budget:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Go to Facebook Ads</a> in your site's dashboard.</li>  <li>Navigate to <strong>Monthly Budget</strong> (Step 3) in the campaign setup flow.<br />
<strong>Note:</strong> If you haven't started setting up your campaign you need to <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-setting-up-facebook-ads-with-wix" target="_blank">follow the setup steps</a> before you can choose a budget.</li>  <li>Drag the slider under <strong>How much do you want to invest?</strong> to choose a budget amount. See how much the monthly subscription equals per day and get an estimate of ad views on this budget.</li>  <li>Click <strong>Next</strong> at the bottom to review your ad and budget.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/07/07/be2a1b48-2f8e-419c-b685-f0a8077fb485/f99cc3cc-cf7c-4f53-93a7-7205a2c08147.png" alt="Screenshot of the budget page on campaign setup and the choose your budget slider" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>The best thing you can give a campaign is time. Let your campaign run for a few months so Wix's AI can learn about your products or service as well as which ads are performing best. The more data and statistics the algorithm gathers, the better it can optimize and deliver results.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>We are here to help with all your questions. Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What percentage/fee does Wix take?</h4><div class="collapsible-content"><div>Your monthly budget is broken down into two parts: Ad Spend and the Wix fee.  </div><ul>
  <li>The <strong>Ad Spend</strong> is 85% of your monthly budget This is sent directly to Facebook and used for running the campaign on their platform.</li>  <li>The <strong>Wix fee</strong> is the remaining 15% of your monthly budget. This gives your campaign access to the full scope of the Wix AI, from setup to running your campaign, optimization, and testing.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I change my budget during a campaign?</h4><div class="collapsible-content"><div>Yes, you can update your budget during a campaign if the one you originally set no longer works for you. You can choose to increase or decrease the amount regardless of how far into your monthly subscription you are.</div><div><br /></div><div>When you change your budget, you are also starting a new subscription. This means that once you pick a new subscription, you pay the new amount immediately regardless of where you are in the current monthly subscription. Then at the start of the next month's subscription, your budget resets to the new amount.</div><div><br /></div><div>If you have remaining spend from your original budget, that spend carries over and is included in the new budget amount. </div><div><br /></div><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-changing-your-budget-during-a-campaign" target="_blank">changing your budget during a campaign</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I use my remaining ad spend?</h4><div class="collapsible-content"><div>If you pause or end your campaign, any remaining ad spend is saved and held until you decide to resume. </div><div><br /></div><div>If your monthly subscription expires while the campaign is paused, you need to purchase a new subscription before the campaign can resume. The leftover ad spend is applied to that new subscription. Learn more about how to <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-pausing-and-resuming-your-ad-campaign-9219531#resuming-after-your-subscription-has-expired" target="_blank">resume a campaign after your subscription has expired</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why wasn't I charged in my local currency? </h4><div class="collapsible-content"><div>Wix automatically determines your billing currency by your geolocation. Some currencies are not supported for payment of Wix services. If your local currency isn't available you will be charged in US Dollars (USD).</div><div><br /></div><div>If you relocate, you may be billed in the currency of your new country. You can change the currency you're billed in by:</div><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-turning-off-auto-renewal-for-your-facebook-ads-subscription" target="_blank">Turning off auto-renewal of your campaign</a></li>  <li>Letting the campaign cycle end</li>  <li>Repurchasing the subscription from your new location.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the refund policy?</h4><div class="collapsible-content"><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-wixs-facebook-ads-refund-policy#:~:text=Facebook%20Ads%20campaigns%20are%20paid,can%20begin%20a%20new%20campaign" target="_blank">Facebook Ads with Wix refund policy</a>.</div></div></div></div>

Update your budget during a campaign if the one you originally set no longer works for you. It's possible to increase or decrease the amount regardless of how far into your monthly subscription you ar...

Facebook Ads: Changing Your Budget During a Campaign

<div data-component-type="text"><div>Update your budget during a campaign if the one you originally set no longer works for you. It's possible to increase or decrease the amount regardless of how far into your monthly subscription you are. Before you change your budget, however, it's important to understand how the process works.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-budget-changes-for-your-campaign" level="3">Understanding budget changes for your campaign</h2></div><div data-component-type="text"><div>When you change your budget, you are also starting a new subscription. Once you choose a subscription amount <strong>you will pay the new amount immediately regardless of where you are in the current monthly subscription.</strong> This means that for the remainder of this month you will have a higher budget than usual (the leftover amount from your original budget that carries over + the new budget amount). At the start of the next monthly subscription your budget resets to the new amount.</div><div><br /></div><div>For example, if your original budget was $199 USD for the month of January and midway through the month (Jan 15) you increase your budget to $499 USD /month your budget for the rest of the current subscription is now $599 USD (approximately $100 leftover from the original budget +  $499 from the new budget). At the start of the new subscription, your budget resets to the new budget of $499. The same applies when you decrease the budget.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View example of increasing the budget</h4><div class="collapsible-content"><div><strong>January 1st:</strong> Your budget is $199</div><div><strong>January 15th: </strong>You want to increase the budget to $499/month</div><ul>
  <li><strong>You Pay Right Away: </strong>$499</li>  <li><strong>You Still Have:</strong> (approx) $100 leftover from original $199</li>  <li><strong>Your New Budget for January 15th - Feb 15th: </strong>$599 ($100 leftover + $499 new)</li></ul><div><br /></div><div><strong>February 15th: </strong>Your new monthly budget is $499</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View example of decreasing the budget</h4><div class="collapsible-content"><div><strong>January 1st: Your budget is $499</strong></div><div><strong>January 15th: </strong>You want to decrease the monthly budget to $199/month</div><ul>
  <li><strong>You Pay Right Away: </strong>$199</li>  <li><strong>You Still Have:</strong> (approx) $250 leftover from original $499</li>  <li><strong>Your New Budget for January 15th - Feb 15: </strong>$449 ($250 leftover + $199 new)<br />
</li></ul><div><strong>February 15th: </strong>Your new monthly budget is $199</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Often with Facebook Ad campaigns it takes more than one or two months to see measurable success, as data builds and Wix's AI learns about your ads. It's important to invest the proper time into your campaign and not decrease your budget too soon.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>When you change your campaign budget, you also start a new subscription with a different renewal date (the date the budget updated). If you turned auto-renewal off prior to the budget change, it automatically turns back on when you update your budget.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="changing-your-campaign-budget" level="3">Changing your campaign budget</h2></div><div data-component-type="text"><div>You can change your budget at any time from your Facebook Ads dashboard. When you increase or decrease the amount for the next month you will also see changes to your estimated monthly ad reach. </div></div><div data-component-type="heading"><h2 id="" level="4">To change your budget during a campaign:</h2></div><div data-component-type="text"><ol>
  <li>Go to your <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads </a>dashboard.</li>  <li>Click the <strong>Campaign Actions</strong> drop-down at the right.</li>  <li>Click <strong>Edit Campaign</strong>.</li>  <li>Navigate to <strong>Monthly Budget</strong> (Step 3) in the campaign setup flow.</li>  <li>Drag the slider under <strong>How much do you want to invest?</strong> to choose a new budget amount.<br />
<strong>Note: </strong>When you increase or decrease your budget, your estimated reach also changes. You can view your campaign's estimated ad views under the slider.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/07/07/56485737-e614-406c-8b48-b850d87fae96/f2f646b0-93eb-431f-ab5c-1eeae344b040.png" alt="Screenshot of campaign setup Step 3 setting a monthly budget with the choose your budget slider" /></div></div><div data-component-type="text"><ol>
  <li>(Optional): Review all your changes in <strong>Review &amp; Launch </strong>(Step 4) and click <strong>Edit</strong> within a section to make additional campaign adjustments.</li>  <li>Click <strong>Submit Changes</strong> at the top.</li>  <li>Review your payment details and click <strong>Submit Purchase</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>85% of your monthly budget goes to ad spend. The entire amount is used by the end of the month: we'll never spend more than you chose. The remaining 15% is a Wix fee for running and optimizing your campaign. Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-wixs-facebook-ads-refund-policy#:~:text=Facebook%20A...,can%20begin%20a%20new%20campaign" target="_blank">Facebook Ads with Wix refund policy</a>.</div></div></div></div>

Important:This article is only for campaigns who have selected the 'get more store orders' goal.Your Facebook Ads dashboard provides you with extensive campaign data imported directly from Facebook. F...

Facebook Ads: Understanding Your Store Campaign Data

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>This article is only for campaigns who have selected the 'get more store orders' goal.</div></div></div></div><div data-component-type="text"><div>Your Facebook Ads dashboard provides you with extensive campaign data imported directly from Facebook. For campaigns run with Wix Stores, you will see what purchases and revenue has been attributed to your campaign.</div></div><div data-component-type="heading"><h2 id="how-facebook-decides-which-purchases-come-from-a-campaign" level="3">How Facebook Decides Which Purchases Come From a Campaign</h2></div><div data-component-type="text"><div>Facebook uses an <strong>attribution model</strong> to determine which customer actions (such as 'add to cart' and purchases) were as a result of your campaign. An <a data-composite="true" href="https://www.facebook.com/business/help/370704083280490?id=399393560487908" target="_blank">attribution model</a> is a rule, or set of rules, that determine how to assign credit for sales and conversions based on online touchpoints.</div><div><br /></div><div>That means if someone sees your ad and goes to your site to make a purchase within 7 days of clicking the ad or within 1 day of viewing it (whichever happened last) that purchase is attributed to your campaign. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="circumstances-in-which-campaign-and-store-order-data-might-differ" level="3">Circumstances In Which Campaign and Store Order Data Might Differ</h2></div><div data-component-type="text"><div>When viewing your campaign from your store orders, you may see a discrepancy between Facebook's data and your purchases list. This gap could be happening due to the following reasons:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Facebook counts the total transactions that come from your campaign, including those made in other places on your site</h4><div class="collapsible-content"><div>If a customer visits your site after clicking an ad and makes a payment, it counts as campaign data even if the transaction came from somewhere other than your store. For example, if you own a fitness studio and a customer buys a store product but then also purchases a fitness class on your Bookings page, both transactions show as Facebook Ads dashboard data even though you only sold one store product.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Facebook counts purchases based on a specific site 'event'</h4><div class="collapsible-content"><div>Facebook tracks purchases based on customers completing a certain 'event' or action on your site such as making a purchase and seeing a 'thank you page.' However, if there's an issue after this event, such as a declined payment, the purchase won't appear in your store orders list even though it still counts as campaign data.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Facebook provides campaign revenue data in $USD before converting</h4><div class="collapsible-content"><div>Facebook reports revenue data from your campaign in US dollars. This data is then converted to your store's local currency. Between conversion and exchange rates, you may see a slight gap between your dashboard data and store orders list.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-cookie-banners-affect-your-campaign-data" level="3">How Cookie Banners Affect Your Campaign Data</h2></div><div data-component-type="text"><div>If you've activated the <a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="_blank">cookie consent banner</a> it could affect your campaign data. Facebook Ads with Wix uses a Facebook Pixel placed on your site to track visitors and optimize ads. However, if a customer does not consent to the cookie banner (thus not consenting to the Facebook Pixel tracking) your Facebook Ads campaign won't be able to see or collect any data from them. </div><div><br /></div><div>Your campaign is affected in two main ways if a user does not consent to the cookie banner:</div><ol>
  <li><strong>Missing campaign data:</strong> any actions the user performs on your site, including purchasing a store product, won't be attributed to your campaign (though you will still see the purchase in your store purchases).</li>  <li><strong>Unavailable optimizations:</strong> some audience optimizations run by Wix's AI algorithm won't be available (such as audience retargeting) as it uses data from the Facebook Pixel to serve ads to audiences who have previously visited or taken actions on your site.</li></ol><div><br /></div><div>Learn how to manage the settings of your cookie banner <a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="_blank">here.</a></div></div>

Facebook Ads campaigns with Wix are paid with a monthly subscription and payments are non-refundable. If you end your campaign before the month is up, your campaign ends instantly, and auto-renew is t...

Facebook Ads: Wix's Facebook Ads Refund Policy

<div data-component-type="text"><div>Facebook Ads campaigns with Wix are paid with a monthly subscription and payments are non-refundable. If you <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-ending-a-campaign" target="">end your campaign</a> before the month is up, your campaign ends instantly, and auto-renew is turned off.</div></div><div data-component-type="text"><div>You can restart an ended campaign at any time before your subscription expires by clicking <strong>Edit &amp; Restart</strong> from your Facebook Ads dashboard. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Resuming a campaign also turns auto-renew back on. </li>  <li>Any unused ad spend will remain in your account until you resume the campaign.</li>  <li>If the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-pausing-and-resuming-your-ad-campaign-9219531#resuming-after-your-subscription-has-expired" target="_blank">subscription expires</a>, you need to purchase a new subscription in order to activate the campaign and use the remaining ad spend. </li></ul></div></div></div><div data-component-type="text"><div>If you don't want your campaign to renew after the current subscription cycle ends you can <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-turning-off-auto-renewal-for-your-facebook-ads-subscription" target="_blank">turn off auto-renewal of your subscription</a>.</div></div><div data-component-type="heading"><h2 id="" level="3">Additional Information</h2></div><div data-component-type="text"><ul>
  <li>What's Wix's cut of my purchased premium plan? 
    <ul>
      <li>Wix gets 15% of your payment, the remaining 85% goes to Facebook.</li>      <li>Prices do not include VAT, which is determined based on your billing country.</li>    </ul>  </li>  <li>To prevent rejections from Facebook, make sure your campaign complies with <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-campaigns-rejected-by-facebook" target="_blank">Facebook's Advertising Policies</a>. </li>  <li>If you feel you deserve a refund, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="_blank">contact us and tell us why</a> and we will review your request.</li></ul></div>

Wix’s AI analyzes your ad daily to find ways it could be improved. While our smart algorithm is working hard in the background to find you more customers and make the best use of your budget, there ar...

Facebook Ads: Tips For Improving Your Ad Content

<div data-component-type="text"><div>Wix’s AI analyzes your ad daily to find ways it could be improved. While our smart algorithm is working hard in the background to find you more customers and make the best use of your budget, there are a few things you can do to get more eyes on your ad. </div></div><div data-component-type="heading"><h2 id="write-a-compelling-caption" level="3">Write a compelling caption</h2></div><div data-component-type="text"><div>Your caption is the way your brand or store is represented to customers. It needs to be really short and get right to the point, while creating interest.<br />
<br />
Our experts recommend these tips to make the most of your ad caption: </div><ul>
  <li>Be yourself. Create your caption as if you're casually talking to one of your followers. Keeping things simple, personal, and honest can go a long way with your followers. </li>  <li>Make your caption timely and relevant. </li>  <li>Be sure your ad gives value or incentive if possible. </li>  <li>Use words that create urgency, like “Save” or “Act now”. </li>  <li>Simplify your message as much as possible, short is better. Instead of “We have limited items in stock” try “Stock is limited”. </li>  <li>Remove unnecessary filler words like “a” and “the”. Customers will get the idea even without using those words. </li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="upload-images-that-showcase-your-site-or-products" level="3">Upload images that showcase your site or products</h2></div><div data-component-type="text"><div>The right images help you to get more views and clicks from the potential customers. It's extremely important to select the most eye-catching ones that show off your business.</div></div><div data-component-type="text"><div>Below are some tips to consider when choosing your Facebook Ads images: </div></div><div data-component-type="text"><ul>
  <li>White backgrounds are great because they're simple, professional, and grab attention.</li>  <li>Center your product in the middle of the frame, away from the borders, and be sure not to cut off any part of the product.</li>  <li>Natural lighting works best while fluorescent lighting should be avoided. Create soft shadows to add slight depth to your images by using a light source larger than your item.</li>  <li>Help buyers visualize your product's size by adding another object to the frame (like flowers or a coffee mug) to create a sense of scale when needed.</li>  <li>(For online stores): Make sure your products look the best they can. Use product shots with great lighting, clear backgrounds and bright colors. If your product catalog includes items that are on sale or new to your store, you can also add a graphic that overlays on top of your image.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tips:</div><div class="info-content"><ul>
  <li>Learn about more ways to <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-targeting-more-people-with-your-ads" target="">target people with your Facebook Ads</a> campaign. </li>  <li>Want some inspiration creating your Facebook Ads campaign? Here are some <a data-composite="true" href="https://www.wix.com/blog/2022/09/facebook-ad-examples/" target="_blank">examples of Facebook Ads with Wix campaigns</a>.</li></ul></div></div></div>

This article answers the most frequently asked questions about Facebook Ads with Wix. Setting up your Facebook Ads with Wix campaignWhy should I use Facebook Ads with Wix?Running Facebook campaigns ta...

Facebook Ads: FAQs

You ad campaigns will likely be rejected by Facebook if it features COVID-19 related products according to Facebook's Advertising Policies. This includes (but is not limited to) products such as:
  CO...

Facebook Ads: Promoting COVID-19 Related Products

<div data-component-type="text"><div>You ad campaigns will likely be rejected by Facebook if it features COVID-19 related products according to <a data-composite="true" href="https://www.facebook.com/business/help/1123969894625935" target="_blank">Facebook's Advertising Policies</a>. This includes (but is not limited to) products such as:</div></div><div data-component-type="text"><ul>
  <li>COVID-19 (coronavirus) testing kits</li>  <li>Medical face masks and face protectors</li>  <li>Surgical gloves</li>  <li>COVID-19 medication/treatments</li>  <li>Anti-coronavirus sanitizers (personal and home-related)</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>It is possible to advertise non-medical masks and hand sanitizers. <a data-composite="true" href="https://www.facebook.com/business/help/1123969894625935" target="_blank">Learn more</a></div></div></div></div><div data-component-type="heading"><h2 id="" level="3">To send your ad campaign for re-approval:</h2></div><div data-component-type="text"><div>Since Facebook's rejection process is done automatically, your campaign may still be rejected even if you've removed the product(s) in question from your site. To get campaign approval, try these steps:</div></div><div data-component-type="text"><ol>
  <li>Remove all COVID-19 related products from your site. <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-deleting-store-products" target="_blank">Learn more</a></li>  <li>Edit your <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-editing-a-campaign" target="_blank">Facebook Ads campaign</a> and make sure all products in question are removed.</li>  <li>Re-publish your Facebook Ads campaign for Facebook's approval. Facebook will review your campaign again and hopefully approve it.</li></ol></div><div data-component-type="text"><div>If Facebook still rejects your campaign, contact <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="_blank">Wix Customer Care</a> for assistance.</div></div>

See an example of how your live ad looks on Facebook from the Facebook Ads dashboard. If you are running a dynamic ad campaign, you will see an example of what an ad may look like to a subset of your ...

Facebook Ads: Previewing Your Live Ad

<div data-component-type="text"><div>See an example of how your live ad looks on Facebook from the Facebook Ads dashboard. If you are running a <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign#dynamic-ads" target="_blank">dynamic ad</a> campaign, you will see an example of what an ad may look like to a subset of your audience. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>It can take up to 72 hours for Facebook to generate the live preview link if you are creating or editing a campaign.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">To preview your live ad:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click the <strong>Campaign Actions </strong>drop-down at the right.</li>  <li>Click<strong> Preview ad</strong>.</li>  <li>Click <strong>Preview on Facebook </strong>to view one of the ad variations on Facebook.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/17/10391c49-124f-4a13-884a-dc97552c295a/62b57bec-044e-41f9-988f-a83d130b8d08.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>When previewing your ad, you are only seen an example of what a variation of your ad may look like. With a dynamic campaign, there are several versions of your ad running at the same time updated according to the audience and their interests. </li>  <li>The number of likes, views and comments on an ad may differ from the total stats of the campaign, as it is only one of the variations running simultaneously.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="" level="3">Troubleshooting previewing your live ad</h2></div><div data-component-type="text"><div>If you are having trouble previewing your ad on Facebook, try the following troubleshooting steps:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 1 | Disable your ad blocker</h4><div class="collapsible-content"><div>Follow the instructions to disable ad blocking on Wix if you're using AdBlock or Ad-Blocker. Otherwise, follow your ad blocker's instructions to turn it off or pause it temporarily. </div><div><br /></div><div><strong>I'm using AdBlock</strong></div><ol>
  <li>Click the AdBlock button in your browser.</li>  <li>Click <strong>Don't run on pages on this site</strong> (Chrome) or <strong>Don't run on pages on this domain </strong>(other browsers).</li>  <li>Click <strong>Exclude</strong>.</li>  <li>Refresh the page to see your ad preview. </li></ol><div><br /></div><div><strong>I'm using Ad-Blocker</strong></div><ol>
  <li>Click the Ad-Blocker button in your browser.</li>  <li>Click <strong>Enabled on this site</strong> to disable the option.</li>  <li>Refresh the page to see your ad preview. </li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 2 | Check in incognito mode</h4><div class="collapsible-content"><div>The problem may be local for your browser or device. To test if this is the issue:</div><div><br /></div><ol>
  <li>Open an <a data-composite="true" href="https://support.wix.com/en/article/opening-your-browser-in-incognitoprivate-browsing-mode" target="">incognito browser window</a> on your desktop.</li>  <li>Log in to your Wix site.</li>  <li>Go to your Facebook Ads dashboard.</li>  <li>Check the ad preview step again.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">If you see the preview link but can't select it:</h4><div class="collapsible-content"><div>If you can see the preview link but not select it, it means Facebook hasn't provided the new link yet. It can take up to 72 hours for a link to go live when creating or editing a campaign.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/07/12/b282b9c4-30d1-48ae-a3ac-0e76d8aab1aa/1df6a8b1-4e28-4ec4-bb65-ff4dc31d3b26.png" /></div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Still not working?</h2></div><div data-component-type="text"><div>If the problem persists, <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="">submit a ticket</a> with the information below.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Information to prepare before contacting Customer Care</h4><div class="collapsible-content"><ul>
  <li>A screenshot of the problem.</li>  <li>A detailed description of the issue and the steps you've taken so far to solve it. </li></ul></div></div></div>

There are two types of ad formats for Facebook Ads campaigns: classic ads and dynamic ads. The format available to you depends on your site and campaign goal.
  Classic ads: You create an ad for a pro...

Facebook Ads: Picking an Ad Format for Your Campaign

<div data-component-type="text"><div>There are two types of ad formats for Facebook Ads campaigns: classic ads and dynamic ads. The format available to you depends on your site and campaign goal.</div></div><div data-component-type="text"><ul>
  <li><strong>Classic ads: </strong>You create an ad for a product, service, or promotion and choose your own media, caption and headline. These work great for ad goals like 'promote my page' or 'more leads or bookings.'</li>  <li><strong>Dynamic ads: </strong>You connect a catalog of products and dynamic ads use machine learning to show the most relevant products to the right people.<br />
<strong>Note:</strong> Dynamic ads are only available for the 'Get more store orders' goal.</li></ul></div><div data-component-type="text"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign#which-ad-format-should-i-choose" target="">what type of ad format you should choose</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-ad-formats" level="3">Types of Ad Formats</h2></div><div data-component-type="text"><div>Learn more about the two types of ad formats and the benefits of choosing each one.</div></div><div data-component-type="heading"><h2 id="classic-ads" level="4">Classic Ads</h2></div><div data-component-type="text"><div>Classic ads allow you take full control over your ad's creative by choosing the image or video shown in the ad, as well as the headline, caption and destination URL. These are best for stores that advertise less than four products and for all non-store related goals.</div></div><div data-component-type="text"><div><strong>The benefits of choosing a classic ad:</strong></div></div><div data-component-type="text"><ul>
  <li><strong>Fully customizable</strong>: Choose the ad's image, caption, headline and call-to-action to drive potential customers to a specific place.</li>  <li><strong>Video capabilities: </strong>With classic ads, you can choose to upload a video to make your product or service come to life in the ad.</li>  <li><strong>More focused creative: </strong>Since you get more control over the messaging, you can use a classic ad to drive potential customers to a specific sale or place on your site (like a landing page or one-off page) rather than a product page.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/09/22/c77c49ac-afea-42fa-b9ec-7e05d437651c/8f8092b3-43ca-4e2e-be5d-8ca0877abe78.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-best-practices-for-creating-image-and-video-ads" target="_blank">best practices for creating classic ads</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="dynamic-ads" level="4">Dynamic Ads</h2></div><div data-component-type="text"><div>Dynamic ads use machine learning to deliver the most relevant products to people based on their interests and actions online. Facebook recommends using a dynamic ad if you have 4 or more products. Instead of you manually creating a different ad for every item in your store, dynamic ads pull pictures and descriptions from your product catalog. If the ad is dynamic, different people see different items based on their past interactions with your store. Learn more <a data-composite="true" href="https://support.wix.com/en/article/about-dynamic-ads-in-facebook-ad-campaigns" target="_blank">about dynamic ads</a> and how store products <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-store-products-used-in-your-ad-campaign" target="_blank">sync with your campaign</a>.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Dynamic ad formats only apply to campaigns with the 'get more store orders' goal. </div></div></div></div><div data-component-type="text"><div><br /></div></div><div data-component-type="text"><ul>
  <li><strong>Less work for you: </strong>When you first connect to Facebook, your store catalog is synced as well. Dynamic ads automatically take images and descriptions from the catalog, so everything is already set up for you.</li>  <li><strong>Automation and optimization:</strong> Dynamic ads utilize machine learning and are always optimizing to make the best possible campaign. You can go about your business knowing that the right products are seen by the right people.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/09/22/448b458b-e872-4e3d-a5f2-9819a1b3b5cf/25b37819-9252-4ba6-bacb-f90ed9e2d960.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Tip:</div><div class="info-content"><div>Optimization works best over time. If you choose a dynamic ad, give the algorithm time to learn and optimize using the current data before making changes that could affect overall performance.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="which-ad-format-should-i-choose" level="3">Which Ad Format Should I Choose?</h2></div><div data-component-type="text"><div>If you've having trouble picking an ad format for your campaign, ask yourself the following questions: </div><ol>
  <li><strong>Do I have an online store with many products?<br />
</strong>For online stores, dynamic ads are recommended if you have a suite of products to sell. This is because dynamic ads will cycle through different product images and create different variations of the ad based on the target audience. If you have 3 products or less to advertise, you can consider classic ads which only allows you to add one image to your ad.</li>  <li><strong>How much control and customization do I want over my ads?<br />
</strong>Classic ads give you complete customization over the media, caption, call-to-action and more while dynamic ads pull the image and description from your store catalog.</li>  <li><strong>What action do I want ad viewers to take?<br />
</strong>If you want viewers of your ad to go to a specific page of your site, use a classic ad. If you want to showcase specific products, create a dynamic ad.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>While it's possible to switch ad formats while a campaign is running, it is not recommended. The ad formats have slightly different intentions so changing in the middle of a campaign could potentially affect the overall performance.</div></div></div></div>

When you build your ad content during campaign setup you can choose between an image or video ad. Make sure you're following best practices when picking media as well as writing supporting ad text to ...

Facebook Ads: Best Practices For Creating Image and Video Ads

<div data-component-type="text"><div>When you build your ad content during campaign setup you can choose between an image or video ad. Make sure you're following best practices when picking media as well as writing supporting ad text to get the best performing ad campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="best-practices-for-image-ads" level="3">Best practices for image ads</h2></div><div data-component-type="text"><div>Capture your target audience's attention with a visually stunning image. Follow Facebook's recommended best practices to help your image ad stand out.</div></div><div data-component-type="heading"><h2 id="" level="4">Showcase your product and/or service with your image</h2></div><div data-component-type="text"><div>Capture your brand essence with a clear picture that showcases your product or the benefits of your service. Someone viewing your ad should immediately understand what you're advertising without having to search for the point of the ad in the photo.</div></div><div data-component-type="heading"><h2 id="" level="4">Use high resolution images</h2></div><div data-component-type="text"><div>The better resolution your images are the more professional your ad will look. Follow the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-best-practices-for-creating-image-and-video-ads#formatting-guidelines-for-images-and-videos" target="">image formatting guidelines</a> below to make sure your image doesn't turn out blurry or pixelated.</div></div><div data-component-type="heading"><h2 id="" level="4">Don't crowd the image with text</h2></div><div data-component-type="text"><div>Your ad's text should be kept to the headline, description, and call-to-action. Don't try to ad text on top of the image. However, if you need to add text on top of your image, follow these guidelines:</div><ul>
  <li>Keep the text minimal and to a corner of the image rather than spread across it.</li>  <li>Stick to the 20% rule: Facebook research found that image ads with less than 20% text perform better.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>The text in bold in the below image comes from the page's SEO title. The description beneath it is your headline. If you choose not to write a headline, the first 40 characters of that page's SEO description is used instead.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/09/23/bb4c6895-fe18-4f9b-ab4e-23693a79c5b5/69cb1553-06d3-417e-ba3b-eafad11e2fda.png" alt="A screenshot of testing an image ad" /></div></div><div data-component-type="heading"><h2 id="" level="4">Use the correct URL formatting</h2></div><div data-component-type="text"><div>When linking your store or services to your ad make sure you're using the right URL format so the link doesn't break.</div></div><div data-component-type="text"><ul>
  <li>If you're linking to a specific page of your site, make sure it's part of your main domain (www.mystore.com/page) and that it's an exact match of the page name.<br />
<strong>Note:</strong> Some domains require adding a slash (/) at the end of the URL. If you're getting an error try adding or removing a / at the end. </li>  <li>The URL must begin with https://www or http://www.</li>  <li>Do not include spaces or special characters in the URL.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>When adding a URL to your ad (classic ads only) you can also click the <strong>Set Destination URL</strong> drop-down to choose from all the existing URLs on your site. You won't be able to select URLs from password protected pages.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/05/12/11d075af-9f98-40d7-8e0d-83af49e37014/eea8b801-4c8c-4469-a984-06be7d260829.png" alt="A screenshot of setting the destination URL." /></div></div><div data-component-type="text"><div>Learn more about Facebook's <a data-composite="true" href="https://www.facebook.com/business/help/388369961318508?id=1240182842783684" target="_blank">recommendations for image ads</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="best-practices-for-video-ads" level="3">Best practices for video ads</h2></div><div data-component-type="text"><div>More and more brands create video ads for Facebook. Follow Facebook's guidelines below for creating a successful video ad.</div></div><div data-component-type="heading"><h2 id="" level="4">Keep videos to 15 seconds max</h2></div><div data-component-type="text"><div>Create videos for the short attention spans of social media. If your videos are 15 seconds or less, your target audience is more likely to watch to the end. Make sure you showcase the most important part of your video ad (the product or service) towards the beginning.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>15 second videos are also ideal for Instagram Stories.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Use vertical or square videos</h2></div><div data-component-type="text"><div>Upload videos with a vertical or square aspect ratio (Facebook recommends 4:5 vertical ads). As most people scroll through Facebook vertically, choosing vertical videos helps you maximize screen space.</div></div><div data-component-type="heading"><h2 id="" level="4">Remember people watch ads with sound off</h2></div><div data-component-type="text"><div>Wherever possible in your video ad try to add dynamic text or graphics. People often consume ad content with the sound off, especially in public places. Add captions to your video as well.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="formatting-guidelines-for-images-and-videos" level="3">Formatting guidelines for images and videos</h2></div><div data-component-type="text"><div>Make sure you follow Facebook's recommendations for image file type and resolution to get the highest quality ad image. For video ads, Facebook Ads with Wix has its own product recommendations.</div></div><div data-component-type="heading"><h2 id="" level="4">Image formatting</h2></div><div data-component-type="text"><ul>
  <li><strong>File type:</strong> .png or .jpg </li>  <li><strong>Resolution:</strong> Upload the highest resolution image available. For ad images with a link, Facebook recommends 1,080 x 1,350 pixels. The minimum pixel requirements are<strong> </strong>500px x 500px on desktop and a width of 320 on mobile.</li>  <li><strong>Ratio:</strong> 1.91:1 to 1:1</li></ul></div><div data-component-type="heading"><h2 id="" level="4">Video formatting</h2></div><div data-component-type="text"><ul>
  <li><strong>File Type: </strong>MP4, MOV or GIF</li>  <li><strong>Video length:</strong> Up to 30 seconds (though 15 seconds is best practice).</li>  <li><strong>Size: </strong>Maximum file size of 4GB for all videos. The minimum requirement is 500px by 500px (same as images).</li></ul></div><div data-component-type="text"><div>Learn more about Facebook's <a data-composite="true" href="https://www.facebook.com/business/ads-guide/video" target="">recommendations for video ads</a>.</div></div>

Every campaign you launch must be approved by Facebook before it can go live. In the review process, Facebook looks at all components of your ad including images, text and audience to make sure it com...

Facebook Ads: Campaigns Rejected by Facebook

<div data-component-type="text"><div>Every campaign you launch must be approved by Facebook before it can go live. In the review process, Facebook looks at all components of your ad including images, text and audience to make sure it complies with their <a data-composite="true" href="https://www.facebook.com/policies/ads/" target="_blank">advertising policies</a>. Facebook typically reviews ads within 72 hours, but in some cases it can take longer.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>We'll notify you by email, and in your Facebook Ads dashboard, if there's an update on your campaign's review status.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="reasons-for-campaign-rejection" level="3">Reasons for campaign rejection</h2></div><div data-component-type="text"><div>Facebook closely follows their advertising policies to make sure your ad content is allowed. Facebook may reject your campaign if it promotes any of the following:</div></div><div data-component-type="text"><ul>
  <li>COVID-19 items <a href="https://support.wix.com/en/article/facebook-ads-promoting-covid-19-related-products" target="_blank">Learn more</a></li>  <li>Election or political content</li>  <li>Adult content</li>  <li>Alcoholic beverages</li>  <li>Weapons, ammunition or explosives</li>  <li>Tobacco products</li>  <li>Dating services</li></ul></div><div data-component-type="text"><div>To make sure your campaign is not rejected, your site should not include any of these types of products or content. For more information as well as the full list of Facebook's prohibited items, check their <a data-composite="true" href="https://www.facebook.com/policies/ads/" target="_blank">Advertising Policies.</a></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="resubmitting-your-rejected-campaign" level="3">Resubmitting your rejected campaign</h2></div><div data-component-type="text"><div>If your ad is not approved by Facebook, first check that your campaign doesn't include any prohibited or restricted content from their advertising policies listed above. When checking your content make sure to review:</div></div><div data-component-type="text"><ul>
  <li>The caption of your campaign</li>  <li>The audience you've defined </li>  <li>Your product names and images (for online stores)</li>  <li>The booking or service you offer and attached images</li>  <li>Your website landing page</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Facebook scans both your ad content and your website landing page content when reviewing your campaign. Make sure your landing pages have approved content.</div></div></div></div><div data-component-type="text"><div>You'll see a red error message in your dashboard that explains why your campaign was rejected.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2020/01/25/bba179b5-729f-4f39-b199-ce2674ad8ae6/b798d354-6648-4cf8-b81d-417fb8464f10.png" alt="A screenshot of an error message for a rejected campaign." /></div></div><div data-component-type="text"><div>Once you've made the necessary changes, edit and resubmit your campaign.</div></div><div data-component-type="heading"><h2 id="" level="4">To resubmit your campaign:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dsidebar" target="">Facebook Ads</a> in your site's dashboard.</li>  <li>Click<strong> Edit &amp; Resubmit </strong>in the red notification message. </li>  <li>Make the necessary changes to your ad content as explained in the notification (exclude products, change the text, etc.). </li>  <li>Click <strong>Submit Changes</strong> at the top right.</li>  <li>Click <strong>Submit Changes</strong> in the pop-up to confirm.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>If you resubmit a campaign to review during its set run time, there is no need to purchase a new plan. </div></div></div></div><div data-component-type="text"><div>﻿If you are sure your campaign complies with Facebook Advertising Policies, but is still rejected by Facebook, please contact us for further assistance.</div></div>

If anyone other than the Wix site owner is managing or running a Facebook Ads campaign (e.g. site team members or other collaborators) they need specific permissions to gain access to all elements of ...

Facebook Ads: Adding Necessary Campaign Permissions to a Role

<div data-component-type="text"><div>If anyone other than the Wix site owner is managing or running a Facebook Ads campaign (e.g. site team members or other collaborators) they need specific permissions to gain access to all elements of the campaign. The easiest way to give permissions is to create a custom role for this purpose, such as a &quot;Facebook Ads Manager&quot; role.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="permissions-needed-to-manage-a-facebook-ads-campaign" level="3">Permissions needed to manage a Facebook Ads campaign</h2></div><div data-component-type="text"><div>There are two main permissions every site team member needs in order to manage a Facebook Ads campaign. These permissions are:</div></div><div data-component-type="text"><ul>
  <li><strong>Manage Billing:</strong> Allows the role to update campaign budget, pause and end campaigns, and manage  the checkout flow.</li>  <li><strong>Manage Facebook &amp; Instagram Ads</strong>: Allows the role to view and edit campaigns, change campaign content and view the live ads.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>There are also preset roles in the <a data-composite="true" href="https://support.wix.com/en/article/roles-permissions-overview" target="_blank">Roles &amp; Permissions</a> that include Facebook Ads permissions. These roles are 'Billing Manager' and 'Marketing Manager'. If you assign these roles to a team member, be aware that this gives them access to all billing and marketing permissions in the site, not just for Facebook Ads.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="creating-a-role-with-facebook-ads-permissions" level="3">Creating a role with Facebook Ads permissions</h2></div><div data-component-type="text"><div>Create a custom role for anyone you want to give Facebook Ads permissions to. If you've previously created a role, edit it to include the right permissions.</div></div><div data-component-type="heading"><h2 id="" level="4">To create a role with Facebook Ads permissions:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20this%20Site&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/authorization" target="_blank">Roles &amp; Permissions</a> in your site's dashboard.</li>  <li>Choose whether to create a new role or to add permissions to an existing custom role.</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Create a new role with Facebook Ads permissions</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20this%20Site&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/authorization" target="_blank">Roles &amp; Permissions</a> in your site's dashboard.</li>  <li>Click<strong> Manage Roles </strong>at the top right. </li>  <li>Click <strong>+ Create New Role</strong>.</li>  <li>Fill in the details of the new role:
    <ol>
      <li>Enter a title under <strong>Role Title</strong> such as &quot;Facebook Ads Manager.&quot;</li>      <li>(Optional) Add a description that outlines the new role.</li>    </ol>  </li>  <li>Add Billing permissions to the new role so the site team member can manage the campaign's budget and pause or end a campaign.
    <ol>
      <li>Under <strong>Permissions</strong> click <strong>Billing &amp; Domains</strong>.</li>      <li>Click <strong>Manage Billing</strong>. </li>    </ol>  </li>  <li>Add Facebook &amp; Instagram Ads permissions so the site team member can update the campaign as necessary.
    <ol>
      <li>Under <strong>Permissions</strong> click <strong>Marketing Tools</strong>.</li>      <li>Click <strong>Manage Facebook &amp; Instagram Ads</strong>.<strong> </strong></li>    </ol>  </li>  <li>(Optional) Add additional marketing or business permissions to the new role.</li>  <li>Click <strong>Save</strong>.</li>  <li>After creating the role, assign it to the person you want to give manage campaign permissions to.
    <ol>
      <li>Click the Show more icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/07/28/75566ea7-6113-4827-af78-6c3ff28ca5fa/bf2da3a4-c81a-46fb-9848-f9f87d453dd9.png" /> next to the role you just created.</li>      <li>Click <strong>Invite People.</strong> </li>      <li>Enter the email address of the person you want to give manage campaign permission to.</li>      <li>Click <strong>Send Invite</strong>. Once the collaborator accepts the invite, they are assigned to the new role.</li>    </ol>  </li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Add Facebook Ads permissions to an existing custom role</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20this%20Site&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/authorization" target="_blank">Roles &amp; Permissions</a> in your site's dashboard.</li>  <li>Click <strong>Manage Roles</strong> at the top right. </li>  <li>Hover over the role under<strong> Custom Roles</strong> and click <strong>Edit</strong>.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/07/28/d6a4eed4-c935-4699-b287-928cd878f657/8f1ea868-363a-4281-8274-1e9a7aa65e55.png" /><br />
</li>  <li>Under <strong>Permissions</strong> click <strong>Billing &amp; Domains</strong>.</li>  <li>Click <strong>Manage Billing</strong>.</li>  <li>Scroll down and click <strong>Marketing Tools</strong>.</li>  <li>Click <strong>Manage Facebook &amp; Instagram Ads</strong>.</li>  <li>(Optional) Add additional permissions or edit the role further.</li>  <li>Click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>You can't update the permissions of a preset role (e.g. Back Office Manager). If your site team member has a preset role, create a new custom role for them or add the additional 'Marketing Manager' and 'Billing Manager' roles to their preset role. (This gives them access to all billing and marketing permissions in the site, not just for Facebook Ads). </div></div></div></div>

Pause your ad campaign and temporarily remove your ads from Facebook and Instagram. Choose a specific date to resume, or resume whenever you're ready. If you attempt to resume after your subscription ...

Facebook Ads: Pausing and Resuming Your Ad Campaign

<div data-component-type="text"><div>Pause your ad campaign and temporarily remove your ads from Facebook and Instagram. Choose a specific date to resume, or resume whenever you're ready. If you attempt to resume after your subscription has expired, you'll have to buy a new subscription before the campaign can restart.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="pausing-your-campaign" level="3">Pausing your campaign:</h2></div><div data-component-type="text"><div>Pause your campaign from the Campaign Actions drop-down at the top of the dashboard. Choose whether to pause until a specific date or indefinitely. Once you pause, any leftover ad spend is saved until the campaign resumes.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>For store goals, you may still see new purchases after your campaign is paused. This is most likely due to <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-your-ad-audience#types-of-audiences" target="_blank">remarketing audiences</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thick" /></div><div data-component-type="heading"><h2 id="until-a-specific-date" level="4">Until a specific date</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click the <strong>Campaign Actions</strong> drop-down at the top right.</li>  <li>Click <strong>Pause Temporarily</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/993fe7ac-b24c-40d1-9a2c-567501aa3a56/91d22dec-4762-4bd8-94b8-a9ce935d5a1d.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Select a date</strong> next to <strong>Resume on</strong>.</li>  <li>Select a day from the date picker that you want your campaign to resume on.<br />
<strong>Note: </strong>The green dots under certain dates show the days remaining in your current subscription. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/3956b9b9-146a-4994-9f33-ba4822cb48ec/13aef67f-21c8-43b2-82b6-aa9fe29db4bf.png" /></div></div><div data-component-type="text"><ol>
  <li>Once you pick a resume date, your campaign will either resume automatically or need to be resumed manually from the dashboard depending on if the date is before or after your subscription expires:</li></ol><ul>
  <li><strong>Before your subscription expires: </strong>Wix automatically resumes your campaign on the selected date. Whatever current ad spend you have remaining will be saved until then. Click <strong>Pause Campaign</strong> to confirm.</li>  <li><strong>After your subscription expires</strong>: You must go to the dashboard and restart your campaign with a new subscription. Any remaining ad spend will be added to the new subscription once your campaign is active. Click<em> </em><strong>Pause Campaign</strong><em> </em>to confirm.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/fdf66c78-c1a8-47ed-b0e6-6e3a6385847f/03a534c2-7ede-428b-bafe-6e51c4f19e38.png" /></div></div><div data-component-type="text"><div>Once you've paused your campaign, the campaign status changes to <strong>Paused</strong>.<strong> </strong>You can view the exact pause date beneath the status.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/03/05/3f3e9774-5ce7-4dab-a35e-c0a3c0ad888e/2f1f6a17-64c9-4c17-9385-d19590f86498.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Auto renewal of your subscription remains active if you pause your campaign until a specific date. If you chose not to select a resume date, <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-turning-off-auto-renewal-for-your-facebook-ads-subscription" target="_blank">auto renewal is turned off</a>.</li>  <li>If you change your mind about when your campaign should resume, you can adjust the pause settings from the <strong>Campaign Actions </strong>drop-down.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how to change the resume date</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click the <strong>Campaign Actions</strong> drop-down.</li>  <li>Click <strong>Modify Resume Date</strong>.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/14/5d12d672-c6cb-41ab-ae33-9db4f508682e/3901751e-3209-4431-9ae6-11779928f781.png" /><br />
</li>  <li>Update when the campaign should resume, including whether or not you want to choose a resume date. When you're ready click<strong> Save Changes</strong>.</li></ol><div><br /></div><div><strong>Note: </strong>Remember if the new date you set is after your subscription expires, you have to purchase a new subscription before you can resume your campaign and use leftover ad spend.</div></div></div></div><div data-component-type="line"><hr line-style="thick" /></div><div data-component-type="heading"><h2 id="without-a-resume-date" level="4">Without a resume date</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="">Facebook Ads</a> in your site's dashboard.</li>  <li>Click the <strong>Campaign Actions</strong> drop-down at the top right.</li>  <li>Click <strong>Pause Temporarily</strong>.  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/cc47f9c7-5cb3-4329-b2b7-1cfe26688548/3a01f4fa-a83b-4f6b-a594-c531b96bf001.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Do not set a date to resume.</strong><br />
</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/06/11/4e941411-e26f-4d76-91c9-0cfe7db9a989/e3951709-1e6b-43c5-9318-3f495af85f9b.png" /></div></div><div data-component-type="text"><ol>
  <li>A message tells you when you must resume your campaign in order to keep your current subscription. After that date, your subscription expires and you must buy a new one before the campaign can restart. Click <strong>Pause Campaign </strong>to confirm.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="resuming-your-campaign" level="3">Resuming your campaign:</h2></div><div data-component-type="text"><div>When you are ready to resume your campaign, go to the Facebook Ads dashboard. The process of resuming is different depending on whether or not your subscription has expired.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Tip:</div><div class="info-content"><div>If you aren't sure if your subscription is active, look at the top of the dashboard.<br />
<br />
<img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/03/08/061deeb1-f1a7-4b26-83df-db487c41475e/2c7d5ce3-f74e-4ee2-ad4a-0d4485aab0f3.png" /></div></div></div></div><div data-component-type="heading"><h2 id="before-your-subscription-expires" level="4">Before your subscription expires</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="">Facebook Ads</a> in your site's dashboard.</li>  <li>Choose an option based on whether or not you set a resume date when you initially paused the campaign: 
    <ul>
      <li><strong>I set a resume date:</strong> Your campaign will resume automatically on the selected date. Auto-renewal of your subscription remains active. Any remaining ad spend is used from the date the campaign is resumed until the end of the subscription period.<br />
<strong>Note:</strong> If you change your mind and want to resume earlier, click <strong>Resume Campaign Now</strong> in the banner at the top of the dashboard.</li>      <li><strong>I did not set a resume date: </strong>You must manually resume your campaign from the dashboard, even if you paused the campaign recently. This is because auto-renew of your subscription was turned off once you chose 'Do not set a resume date' when pausing. Click <strong>Resume Campaign Now</strong> in the banner to continue the campaign.</li>    </ul>  </li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Resuming a paused campaign at any time turns auto-renewal back on, even if you have previously turned it off before.</div></div></div></div><div data-component-type="heading"><h2 id="after-your-subscription-has-expired" level="4">After your subscription has expired</h2></div><div data-component-type="text"><ol>
  <li>Go to <a href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="">Facebook Ads</a> in your site's dashboard.</li>  <li>Click <strong>Edit &amp; Restart</strong> at the top right.<br />
<br />
<img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/03/08/5847a310-ee3e-45bd-87f8-d06d05b880c4/66a2de81-51fe-4abe-9156-4c6400190406.png" /><br />
</li>  <li>The campaign setup flow opens. You can review your ad content and audience and make any updates. Click <strong>Monthly Budget</strong> (Step 3) when you're ready.</li>  <li>Choose a subscription option.</li>  <li>Click <strong>Next</strong> to review your ad and subscription amount. When you're ready, follow the instructions to complete and submit your purchase.<br />
<strong>Note:</strong> Any ad spend leftover from your campaign before it was paused is carried over and added to your new subscription. </li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Whenever a campaign is resumed, the remaining ad spend is used in its entirety until the end of the subscription period.</li>  <li>If you don't resume your campaign by the time your subscription expires, it still remains &quot;paused&quot; for 90 days. You won't be charged until you purchase a new subscription and reactivate the campaign. If, after 90 days, you haven't resumed your campaign it automatically ends. Any remaining ad spend will be added to your next campaign once you buy a new subscription.</li></ul></div></div></div><div data-component-type="text"><div>If you choose to cancel a <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-pausing-and-resuming-your-ad-campaign-9219531#pausing-your-campaign" target="_blank">paused campaign</a>, the campaign will still resume at the set resume date, but will stop at the end of the current subscription.</div></div>

If you pay for your Facebook Ads subscription or set up your store in a currency other than US Dollars (USD) Wix converts part of your subscription in order to pay Facebook to run your ads. Learn abou...

Facebook Ads: Understanding Currency Conversions

<div data-component-type="text"><div>If you pay for your Facebook Ads subscription or set up your store in a currency other than US Dollars (USD) Wix converts part of your subscription in order to pay Facebook to run your ads. </div></div><div data-component-type="text"><div><strong>Learn about:</strong></div><ul>
  <li><a href="https://support.wix.com/en/article/facebook-ads-understanding-currency-conversions#store-currency-vs-subscription-currency" target="">Your store currency vs. your subscription currency</a></li>  <li><a href="https://support.wix.com/en/article/facebook-ads-understanding-currency-conversions#understanding-currency-conversions-in-facebook-ads" target="">How currency conversion works in Facebook Ads</a></li></ul></div><div data-component-type="heading"><h2 id="store-currency-vs-subscription-currency" level="3">Store Currency vs. Subscription Currency</h2></div><div data-component-type="text"><div>When you set up your store, you choose a preferred currency that customers pay you in. This currency could be different than the currency you pay for your Facebook Ads subscription.</div></div><div data-component-type="text"><ul>
  <li><strong>Your store currency:</strong> The currency of your online store that customers pay you in when they make a purchase. The statistics you see on your dashboard (e.g. revenue) are in your store currency.</li>  <li><strong>Your subscription currency: </strong>The currency you use to pay for your Facebook Ads subscription. This is the same currency that any other premium plans are paid in. Your subscription currency is based on your geo location and cannot be changed.<br />
<strong>Note:</strong> It is possible to charge customers in a different currency than the one you pay for your subscription with. (For example, you pay for your subscription in US dollars but can charge customers in Euros when they purchase an item from you).</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-currency-conversions-in-facebook-ads" level="3">Understanding Currency Conversions in Facebook Ads</h2></div><div data-component-type="text"><div>When you purchase a Facebook Ads subscription, Wix takes 15% as a fee. The remaining 85% is your ad spend used on Facebook to run ads on their platform. If your subscription currency is in a currency other than USD, Wix must first convert the 85% remaining ad spend to USD so it can be spent on Facebook.</div></div><div data-component-type="text"><div>Remember that your Facebook Ads dashboard shows data such as revenue and remaining ad spend in your <em>store</em> currency. If your store currency is a currency other than USD, Wix needs to also convert the daily amount spent on Facebook from USD back to your store currency to align with the rest of the dashboard. The below example breaks this down further:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Example of how currency conversion works:</h4><div class="collapsible-content"><div><strong>Your location:</strong> Spain</div><div><strong>Your store currency (how customers pay you): </strong>Euro</div><div><strong>Your subscription currency (what you pay to run ads on Facebook):</strong> Euro</div><div><br /></div><ol>
  <li>You purchase a Facebook Ads subscription in Euro.</li>  <li>Wix takes 15% of that subscription as a fee (in Euro).</li>  <li>Wix converts the remaining 85% to USD in order to pay Facebook to run your ads on their platform.</li>  <li>Every day some of your ad spend (USD) is used on Facebook as people see and interact with your ads. So every day Wix converts whatever USD was spent that day to Euro and translates it back your Facebook Ads dashboard. For example:
    <ul>
      <li>On Monday, $5 was spent on Facebook.</li>      <li>Wix converts the $5 to Euro based on the daily exchange rate. Monday's exchange rate was 0.83. Wix takes this (5 x 0.83) and gets €4.13 Euro.</li>      <li>When you look in your Facebook Ads dashboard for the ad spend that day, you will see €4.13 Euro.</li>    </ul>  </li></ol><div><br /></div><div><strong>Why does Wix convert back to your store currency? </strong></div><div>Each day, Wix converts whatever USD spent on Facebook for your campaign back to your store currency to align with your revenue and the rest of the stats on your dashboard. This helps you understand the whole picture of your campaign as all the data is in the same currency.</div></div></div></div>

Learn how Apple's iOS14.5 update affects data tracking and your Facebook Ads campaign metrics.About the iOS14.5 UpdateApple's release of the iOS 14 impacted the way Facebook can process and receive co...

Facebook Ads: How iOS14 Affects Your Campaign Data

<div data-component-type="text"><div>Learn how Apple's iOS14.5 update affects data tracking and your Facebook Ads campaign metrics.</div></div><div data-component-type="heading"><h2 id="about-the-ios145-update" level="3">About the iOS14.5 Update</h2></div><div data-component-type="text"><div>Apple's release of the iOS 14 impacted the way Facebook can process and receive conversion events from tools such as <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813" target="_blank">Facebook Pixel</a>. Facebook Pixel tracks events on your site, such as views per product, purchases of a service, and more. Facebook Ads uses this Pixel data to gather metrics for your ad campaign.</div></div><div data-component-type="text"><div>The iOS14 update now requires every app in the app store to explicitly ask for a users' permission before continuing to track their activity online. You can learn more about what Apple refers to when they talk about 'tracking' <a data-composite="true" href="https://developer.apple.com/app-store/user-privacy-and-data-use/" target="_blank">here</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-the-policy-change-affects-your-campaign-data" level="3">How the Policy Change Affects Your Campaign Data</h2></div><div data-component-type="text"><div>Facebook Ads relies on Facebook Pixel to track visitors' movements around your site. If your target audience does not give their permission for tracking (selects<strong> Ask App Not to Track</strong>), Facebook Ads is limited on the type of personalization and reporting that can be done.</div></div><div data-component-type="text"><div>Essentially, Facebook Ads cannot track purchases attributed to your campaign for any site visitors who haven't allowed data tracking. This results in delayed reporting, as updating campaign metrics can now take up to 72 hours. </div></div><div data-component-type="text"><div>After the iOS14 update by Apple, Facebook also announced upcoming changes to the way they will continue to track and process conversion events. Their solution has advertisers pick specific 'events' that should be tracked.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-events-on-facebook" level="3">Understanding 'Events' on Facebook</h2></div><div data-component-type="text"><div>An event is an action that happens on your site that is trackable by Facebook. Some examples of predefined Facebook events for both online stores and bookings sites include:</div></div><div data-component-type="text"><ul>
  <li>A customer adds an item to their shopping cart (for online stores)</li>  <li>A customer starts the checkout process</li>  <li>A customer makes a booking or purchase on your site</li>  <li>A customer adds their payment details for a product or service</li>  <li>A customer views a page on your site</li></ul></div><div data-component-type="text"><div>Facebook Ads uses these events to track your website visitors' and interactions with your campaign and provide you with data. After the release of iOS14, Facebook is changing the way events are tracked to make sure you still get the information you need.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="continuing-event-tracking-after-the-facebook-change" level="3">Continuing Event Tracking After the Facebook Change</h2></div><div data-component-type="text"><div>The new Facebook policy requires two main things to keep your campaign running:</div></div><div data-component-type="text"><ol>
  <li><strong>Make sure your domain is verified: </strong>This is a mandatory step. When you set up your account with Facebook Ads with Wix we automatically verified your domain for you, so you don't need to take any further action here.</li>  <li><strong>Choose which events Facebook should track:</strong> You need to choose the 8 events that will be used for conversion tracking. If you do not select events, Facebook automatically assigns events for you. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-choosing-the-events-you-want-facebook-to-track#choosing-and-configuring-your-events" target="_blank">Learn How</a></li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Note:</div><div class="info-content"><div>Facebook's Conversion API (CAPI) is also subject to iOS14 changes and is not a solution for complying with the new policy.</div></div></div></div>

Facebook operates on a 2-layer permission system to make sure each person in the account has the access they need. Before you can create a campaign you need to make sure you have two separate permissi...

Facebook Ads: Getting Admin Permissions for Facebook Business Manager

<div data-component-type="text"><div>Facebook operates on a 2-layer permission system to make sure each person in the account has the access they need. Before you can create a campaign you need to make sure you have two separate permissions on the Facebook side. You need to be the admin of both:</div></div><div data-component-type="text"><ul>
  <li>The Facebook Page where you want to run the campaign (with 'full control' access)</li>  <li>The Facebook Business Manager associated with that page</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Not sure if you already have the necessary permissions?</div><div class="info-content"><div><a data-composite="true" href="https://www.facebook.com/help/510247025775149/?helpref=related_articles" target="_blank">Learn how to see your current Facebook Page role access</a>. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="getting-admin-permissions-for-the-facebook-page" level="3">Getting admin permissions for the Facebook Page</h2></div><div data-component-type="text"><div>Make sure you have &quot;full control&quot; access for the Facebook Page that the campaign connects to. You won't be able to connect to Facebook Ads with Wix with only &quot;partial control&quot; of a page. Ask a current page admin to follow the below instructions to add you.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between full control and partial control of a FB Page?</h4><div class="collapsible-content"><div><strong>Both, Full Control and Partial Control have the following Facebook permissions:</strong></div><ul>
  <li>Content</li>  <li>Messages</li>  <li>Comments</li>  <li>Linked Accounts</li>  <li>Ads</li>  <li>Insights</li>  <li>Events</li>  <li>Removal and Bans</li></ul><div><strong>Full Control access also has these additional permissions:</strong></div><ul>
  <li>Settings</li>  <li>Access</li></ul></div></div></div><div data-component-type="heading"><h2 id="" level="4">Instructions to add someone as a Page admin with full control:</h2></div><div data-component-type="text"><ol>
  <li>Log in to your Facebook account and switch to the relevant Page.</li>  <li>Click your Page's profile picture at the top right.</li>  <li>Click <strong>Settings &amp; privacy</strong>, then click <strong>Settings</strong>.</li>  <li>Under <strong>Audience and visibility</strong>, click <strong>Page setup.</strong></li>  <li>Click <strong>Page access</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/07/24/024bd603-ce22-4d8c-ba59-c09dadd2503b/cd8af7ed-1902-435f-8d96-6323576529af.jpg" alt="A screenshot of Page Setup on a Facebook Page" /></div></div><div data-component-type="text"><ol>
  <li>Next to <strong>People with Facebook access</strong>, click <strong>Add New</strong>.</li>  <li>Click <strong>Next</strong>.</li>  <li>Enter the information of the person you want to give access to and select their name.</li>  <li>Scroll down and select the toggle to allow the person full control of the Facebook Page.</li>  <li>Click <strong>Give Access</strong>.</li>  <li>Type your Facebook password, then click <strong>Confirm</strong>.</li></ol></div><div data-component-type="text"><div>The person will receive an email to accept your invitation to access your Page.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="getting-admin-permissions-for-the-facebook-business-manager" level="3">Getting admin permissions for the Facebook Business Manager</h2></div><div data-component-type="text"><div>Only the current manager can give admin permissions to the Facebook Business Manager. Ask them to follow the below instructions to add you as an admin.</div></div><div data-component-type="heading"><h2 id="" level="4">Instructions for the current Business Manager to give admin permissions:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://business.facebook.com/overview/" target="">Business Settings</a> in the Business Manager.</li>  <li>Click <strong>People</strong>.</li>  <li>Click <strong>Add</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/12/d043406c-6513-4aff-b9f1-015b5433b34b/b2adc9ee-b49a-491e-a106-ba1a71bdcba7.png" alt="A screenshot of Business Settings of the Facebook Business Manager." /></div></div><div data-component-type="text"><ol>
  <li>Enter the work email address of the person you want to add.</li>  <li>Select <strong>Admin Access</strong> as the assigned role.</li>  <li>Click <strong>Next</strong>.</li>  <li>In the first column, choose a type of asset.</li>  <li>In the second column, choose the individual assets to add to this permission.<br />
<strong>Note:</strong> Click the <strong>Manage Page</strong> toggle to allow the person to manage all assets and perform all available tasks.</li>  <li>Click <strong>Invite</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/12/c250bf43-56b1-4056-b2de-0266bd4316aa/0250ec57-67b6-4736-a15f-39c98c5a7a8f.png" alt="A screenshot of the Facebook Business Manager giving admin access." /></div></div><div data-component-type="text"><div>Once they've added you, you will receive an email invite. Accept the invite to enable admin permissions.</div></div>

Your Facebook Ads subscription renews automatically to prevent any disruption to your campaign. If you don't want your subscription to renew at the end of the next month, you can turn auto renewal off...

Facebook Ads: Turning Off Auto Renewal for Your Facebook Ads Subscription

<div data-component-type="text"><div>Your Facebook Ads subscription renews automatically to prevent any disruption to your campaign. If you don't want your subscription to renew at the end of the next month, you can turn auto renewal off. Your campaign will expire at the end of the current subscription.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Turning off auto renewal does not automatically end your campaign. Your campaign remains active for the rest of the current subscription. Only when the subscription ends, your campaign will end. To end your Facebook Ads campaign immediately, follow the instructions <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-ending-a-campaign" target="_blank">here</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">To turn off auto renewal for your Facebook Ads subscription:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a href="https://premium.wix.com/wix/api/mpContainerStaticController?originWidgetName=billings" target="_blank">Premium Subscriptions</a> in your Wix account.</li>  <li>Find the relevant site and click the Show More icon <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/05/20/8b3a198f-e3ca-4dc9-aa10-fff01f865dc5/e7d5610a-7f31-459f-a13d-a55a354f266b.png" /> to the right of the subscription that says <strong>Facebook Ads</strong>.</li>  <li>Click <strong>Cancel Facebook Ads</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/05/20/eff2fc40-8d71-4711-a339-f5f2bb6edba2/c952bd00-36d0-4665-be94-6ea5e01a33b2.png" /></div></div><div data-component-type="text"><ol>
  <li>Select <strong>Cancel Subscription </strong>and provide a reason for cancellation.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/10/21/00274b6f-fd89-48f9-b247-bc17ed37a6ec/b814762e-e267-42e5-9c8e-9397f7f89378.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Cancel Subscription </strong>to confirm.</li></ol></div><div data-component-type="text"><div>Your Facebook Ads campaign will continue to run until the end of your current subscription. After the subscription expires, your campaign ends. You can choose to turn auto renew back on from the Premium Subscriptions dashboard by clicking <strong>Turn Auto Renew On</strong>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/10/21/1648fdc9-78fe-4ef1-9525-55973d3ded56/40ca133c-a543-45cd-afad-bd4d53b34e03.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>If your campaign is paused when you turn off auto renewal and the resume date is within your current subscription, your campaign will resume as normal on that date. When the subscription expires, your campaign will end.</li>  <li>If you edit your campaign or change the campaign budget, your auto-renewal automatically turns back on until it is canceled again.</li>  <li>If you <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-pausing-and-resuming-your-ad-campaign-9219531#resuming-your-campaign" target="_blank">resume your campaign</a> after auto renewal is turned off, it will reactivate your subscription and turn auto-renew back on.</li></ul></div></div></div>

The first step of creating a Facebook Ads campaign is setting a campaign goal. If you have a Wix Store and want to sell and promote your products, you can choose the 'more store orders' goal. If you h...

Facebook Ads: Choosing a Campaign Goal

<div data-component-type="text"><div>The first step of creating a Facebook Ads campaign is setting a campaign goal. If you have a Wix Store and want to sell and promote your products, you can choose the 'more store orders' goal. If you have a bookings service, you can choose 'more leads or bookings'. You can also choose to 'promote a page' that focuses on getting more traffic and interactions to your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Once you choose a campaign goal you cannot change it. Wix's Smart Algorithm and the Facebook Ads dashboard use the goal to optimize and pull the most relevant statistics.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-3-types-of-campaign-goals" level="3">The 3 types of campaign goals</h2></div><div data-component-type="text"><div>The first step of creating a campaign is picking a campaign goal. The goal you set tells Wix's Smart Algorithm (or Wix's AI) what outcome is the most important for your business. The three goals you can choose from are:</div></div><div data-component-type="text"><ul>
  <li><strong>More store orders:</strong> This goal is only available if you have Wix Stores. With this goal your online store products are promoted with ads on Facebook and Instagram to direct audiences to your product page and drive more sales.</li>  <li><strong>More leads or bookings: </strong>Drive people to the bookings or services page of your website and promote sign ups for things like events, classes, consultations and more.</li>  <li><strong>Promote a page: </strong>Drive more traffic to your site and encourage people to take action on a certain page, such as signing up for your newsletter or contacting you.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Only the 'More store orders' goal allows you to run a campaign with dynamic ads. With the other 2 goals, you can only choose the classic ad format. Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign" target="_blank">different ad formats</a>. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-the-facebook-ads-dashboard-adapts-to-your-goal" level="3">How the Facebook Ads dashboard adapts to your goal</h2></div><div data-component-type="text"><div>The campaign statistics on the Facebook Ads dashboard adapt based on the goal you choose as well as what statistics are most relevant. The adaptable dashboard ensures that you're always getting the most up-to-date information to help you make business decisions.</div></div><div data-component-type="text"><div>For example, if you're running a campaign for your online store you'll see metrics for store purchases, revenue and ROAS (Return on Ad Spend). For the 'promote a page' goal you will see different statistics such as site visits, new site members, potential leads and more. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-your-campaign-dashboard" target="_blank">Learn more</a></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="setting-your-campaign-goal" level="3">Setting your campaign goal</h2></div><div data-component-type="text"><div>Set your campaign goal from your Facebook Ads dashboard. If this is your first time creating a Facebook Ads campaign with Wix, after setting a goal you need to connect your Facebook Business Page and follow the rest of the set up steps. You can only set a goal once.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/27/ee0204f4-0c56-4abb-8e4c-f1f2a5769f9d/d781e327-8ec6-433a-8712-3c0d6b9289cb.png" alt="A screenshot of setting your campaign goal in the Facebook Ads dashboard." /></div></div><div data-component-type="heading"><h2 id="" level="4">To set your goal:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click <strong>Start Now</strong>.</li>  <li>Click the goal you want to use for this campaign.</li>  <li>Click <strong>Continue</strong>.<br />
<strong>Note: </strong>If you haven't connected your Facebook account yet, you need to do so before you can continue. Click Connect to Facebook to get started.</li></ol></div><div data-component-type="text"><div>Once you've set your campaign goal, continue creating the ads and set the budget and audience for your campaign. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-creating-a-new-campaign" target="_blank">Learn more</a></div></div>

Important:This article is only relevant for campaigns with the 'get more store orders' goal.Your store orders list is customizable so you can pick the data that's most important to you. For stores run...

Facebook Ads: Viewing Which Store Orders are Attributed to Your Campaign

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>This article is only relevant for campaigns with the 'get more store orders' goal.</div></div></div></div><div data-component-type="text"><div>Your store orders list is customizable so you can pick the data that's most important to you. For stores running a Facebook Ads campaign, including a 'source' column will show which orders were made as a result of your ads. However, as order list data and Facebook Ads dashboard data are calculated differently, you may see gaps.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-which-store-orders-are-attributed-to-your-campaign" level="3">Viewing which store orders are attributed to your campaign</h2></div><div data-component-type="text"><div>Add a source column to your orders list to see how many orders were as a result of your Facebook Ads campaign.</div></div><div data-component-type="heading"><h2 id="" level="4">To view which store orders are attributed to your campaign:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Orders&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/store/orders" target="_blank">Go to Orders</a> in your site's dashboard.</li>  <li>Click the Customize columns<strong> </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/01/1bb4aad6-1f81-49dc-9ab7-cf25d47b64f3/0e6c202a-f661-4c52-a4c6-89839daf1dc0.png" /> at the top right.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/01/99abb5e6-740f-49fa-8407-6a2ee98ba4c3/e27ddb4d-7b68-45a0-8240-b91de7b09e47.png" /></div></div><div data-component-type="text"><ol>
  <li>Select the <strong>Source</strong> checkbox under <strong>Choose which columns to show</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/01/28c8a2f4-66f7-4fc9-bb13-9ce686975406/e9a8cb3b-3ca4-466a-a61c-a7b54dfc08f7.png" /></div></div><div data-component-type="text"><div>A new 'source' column is added to your orders list. Any order with a Facebook icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/01/596a1afd-df11-4662-a502-9f8068b9c7d0/4d597069-3197-4aef-ab05-4d1d37e1fc22.png" /> in the source column is attributed to your Facebook Ads campaign.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/09/01/b58375f4-eba5-44ad-847c-fdbdb1ce4ef6/19936a4a-e9ad-4fa0-90ea-de6ee2cc4af2.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-differences-between-the-orders-list-and-facebook-ads-data" level="3">Understanding differences between the orders list and Facebook Ads data</h2></div><div data-component-type="text"><div>When someone makes a purchase, the data in your Facebook Ads dashboard is pulled directly from Facebook and reported in real-time. However, the data in the source column (that attributes the order to your campaign) is based on an estimation model. The model is built with a combination of Facebook's data and Wix's data, and uses smart algorithms to match them. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-using-an-estimation-model-to-close-order-gaps#understanding-the-wix-estimation-model" target="_blank">Learn more</a></div></div><div data-component-type="text"><div>Because of the estimation model, there may still be gaps in the data. These gaps could exist for the following reasons:</div></div><div data-component-type="text"><ul>
  <li>The data based on the estimation model is delayed for at least 24 hours.</li>  <li>Any orders made where the payments didn't go through will not be counted in the estimation model, but will still be counted in the Facebook Ads dashboard.</li>  <li>Any orders made and then canceled will not be counted in the estimation model, but will still be counted in the Facebook Ads dashboard.</li></ul></div><div data-component-type="text"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-understanding-your-store-campaign-data" target="_blank">Facebook Ads and your store campaign data</a>.</div></div>

If you've made edits to your ad campaign's products, ad caption or description and notice that your live ad isn't updated try the steps below:Products aren't updatingFor campaigns run with Wix Stores,...

Facebook Ads: Issues Syncing Your Products or Ad Caption With the Live Ad

<div data-component-type="text"><div>If you've made edits to your ad campaign's products, ad caption or description and notice that your live ad isn't updated try the steps below:</div></div><div data-component-type="heading"><h2 id="products-arent-updating" level="3">Products aren't updating</h2></div><div data-component-type="text"><div>For campaigns run with Wix Stores, if you've made changes to your store products and see the product list hasn't updated, try these steps:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 1 | Edit your campaign and remove 1-2 products</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click<strong> Edit Campaign.</strong></li>  <li>Navigate to the products section and remove one or two of your store products (you will add them back in later).</li>  <li>Click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 2 | Check that your campaign is not in review</h4><div class="collapsible-content"><div>If your campaign is currently in review, the products and caption won't update until the campaign is approved. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-about-the-campaign-review-process-with-facebook" target="_blank">campaigns in review</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 3 | Try Facebook's Debugger tool</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://developers.facebook.com/tools/debug/" target="_blank">Facebook's Debugger tool </a>and log in using your Facebook credentials. </li>  <li>Paste your site URL and click <strong>Debug</strong>.</li>  <li>Click <strong>Scrape Again</strong>.</li>  <li>Check your Facebook Ads dashboard in 30 minutes to see if the campaign is now live with the updated products (missing the 1-2 you removed in Step 1).</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 4 | Add back the products you removed and try the Debugger tool again </h4><div class="collapsible-content"><ol>
  <li>Return to the <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads dashboard</a> and click <strong>Edit Campaign</strong>.</li>  <li>Add back in the products you previously removed for testing.</li>  <li>Go back to <a data-composite="true" href="https://developers.facebook.com/tools/debug/" target="_blank">Facebook's Debugger tool</a> and scrape the site again.</li>  <li>In 30 minutes, check your Facebook Ads dashboard to see if your campaign is now updated with all the products.</li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="ad-caption-and-description-are-not-updating" level="3">Ad caption and description are not updating</h2></div><div data-component-type="text"><div>If your caption and/or ad description aren't updated, try the following steps:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 1 | Add spaces after your caption</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a> in your site's dashboard.</li>  <li>Click<strong> Edit Campaign</strong>.</li>  <li>Go to the caption and insert two spaces at the end of the caption.</li>  <li>Click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 2 | Check that your campaign is not in review</h4><div class="collapsible-content"><div>If your campaign is currently in review, the caption won't update until the campaign is approved. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-about-the-campaign-review-process-with-facebook" target="_blank">campaigns in review</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 3 | Try Facebook's Debugger tool</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://developers.facebook.com/tools/debug/" target="_blank">Facebook's Debugger tool </a>and log in using your Facebook credentials. </li>  <li>Paste your site URL and click <strong>Debug</strong>.</li>  <li>Click <strong>Scrape Again</strong>.</li>  <li>Check your Facebook Ads dashboard in 30 minutes to see if the campaign is now live with the updated caption.</li></ol></div></div></div><div data-component-type="heading"><h2 id="" level="4">Still not working?</h2></div><div data-component-type="text"><div>If the issue persists, <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="_blank">submit a ticket</a> with a screenshot of the problem and the steps you've taken so far to fix it and we will investigate the matter further.</div></div>

While Facebook Ads are dynamic and can use a different product from your categories each time your ad is displayed, you cannot currently promote an entire product categories in a single Facebook ad. Y...

Facebook Ads Request: Using Product Categories

<div data-component-type="text"><div>While <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-an-overview" target="">Facebook Ads</a> are dynamic and can use a different product from your categories each time your ad is displayed, you cannot currently promote an entire product categories in a single Facebook ad. You can also choose specific products and take control of the ad's creative (caption, headline, etc.) with <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign#classic-ads" target="_blank">classic ads</a>.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads, you cannot transfer an existing Facebook Ads campaign from one site to another. It is possible, however, to contact Wix and have our team transfer the campaign over.If you w...

Facebook Ads Request: Transferring a Campaign to Another Site

<div data-component-type="text"><div>Currently in <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a>, you cannot transfer an existing Facebook Ads campaign from one site to another. It is possible, however, to contact Wix and have our team transfer the campaign over.</div></div><div data-component-type="text"><div>If you want to transfer your campaign to another Wix site you can <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="_blank">contact Wix Customer Care</a>. Please specify in your request the old site name as well as the new site name where you want the campaign transferred. Also please note that you can only transfer a campaign once its current subscription has expired. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>If a campaign is transferred, all its data will move from the old site to the new site. You will also need to cancel your monthly subscription from the old site and repurchase a Facebook Ads subscription for the new site.</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads, it is only possible to run one ad campaign per site.We are always working to update and improve our products, and your feedback is greatly appreciated.

Facebook Ads Request: Running Multiple Facebook Ad Campaigns For One Site

<div data-component-type="text"><div>Currently in <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a>, it is only possible to run one ad campaign per site.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads, it is not possible to choose whether your campaign runs only on Facebook or only on Instagram. When you create a campaign it advertises on both platforms simultaneously.We a...

Facebook Ads Request: Choosing Only Facebook or Instagram to Advertise

<div data-component-type="text"><div>Currently in Facebook Ads, it is not possible to choose whether your campaign runs only on Facebook or only on Instagram. When you create a campaign it advertises on both platforms simultaneously.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads, if you're using dynamic ads for your campaign, the prices of your products or services are displayed on the ad. It is not possible to hide the prices.If you want to take ful...

Facebook Ads Request: Hiding Your Product or Service Prices in Your Ad

<div data-component-type="text"><div>Currently in Facebook Ads, if you're using <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign#dynamic-ads" target="_blank">dynamic ads</a> for your campaign, the prices of your products or services are displayed on the ad. It is not possible to hide the prices.</div></div><div data-component-type="text"><div>If you want to take full control over your ad's creative including, its image and messaging, create a <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-picking-an-ad-format-for-your-campaign#classic-ads" target="_blank">classic ad</a>.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads, you cannot change the Facebook Business page you connected to the Facebook Ads dashboard.However, it is possible for our team to switch the page for you. Please contact us a...

Facebook Ads Request: Switching the Facebook Page Connected to Your Site

<div data-component-type="text"><div>Currently in Facebook Ads, you cannot change the Facebook Business page you connected to the Facebook Ads dashboard.</div></div><div data-component-type="text"><div>However, it is possible for our team to switch the page for you. Please <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="_blank">contact us</a> and provide the following information:</div></div><div data-component-type="text"><ul>
  <li>Your Wix site URL</li>  <li>The URL of the new Facebook Business page that you want to connect</li></ul></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads you cannot change the Facebook account you connected initially when first setting up a campaign.In order to change the account you need to contact Customer Care. Our team wil...

Facebook Ads Request: Switching the Facebook Account Connected to an Ad Campaign

<div data-component-type="text"><div>Currently in Facebook Ads you cannot change the Facebook account you connected initially when first setting up a campaign.</div></div><div data-component-type="text"><div>In order to change the account you need to <a data-composite="true" href="https://www.wix.com/contact" target="_blank">contact Customer Care</a>. Our team will review the issue and provide you with available options. It is possible for us to remove your connected account altogether, but this is not recommended.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>If we remove your connected account you will lose all data from any previous campaigns that launched with that account.</li>  <li>Once a Facebook account is removed from our system, we no longer have access to any information about the previous connection.</li></ul></div></div></div><div data-component-type="text"><div>If you still want to remove your account and go through the setup process again, provide the following information when you contact Customer Care.</div></div><div data-component-type="text"><ul>
  <li>Your Wix site URL</li>  <li>Written approval that you understand the implications of us removing your connected Facebook account</li></ul></div><div data-component-type="text"><div>We are always working to update and improve our products and your feedback is greatly appreciated.</div></div><div data-component-type="text"><div><br /></div><div><br /></div></div>

Google Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Google. Our integrated paid advertisi...

Google Ads with Wix: An Overview

<div data-component-type="text"><div>Google Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Google. </div></div><div data-component-type="text"><div>Our integrated paid advertising solution seamlessly connects your Google campaign to your site, and shows how ads convert visitors across your business tools.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/09/22/d747514b-9544-4f27-bfdb-1f3ed1759af8/14aef0d7-4f3c-4b23-bc5f-48e8e5fefe9a.png" alt="Screenshot of the Google Ads with Wix campaign setup flow customizing ad settings" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="benefits-of-creating-a-google-ads-with-wix-campaign" level="3">Benefits of creating a Google Ads with Wix campaign</h2></div><div data-component-type="text"><div>When you create a Google Ads campaign with Wix, you get the opportunity to advertise on Google's search engine in addition to Wix's 24/7 customer support. You also get access to:</div></div><div data-component-type="text"><ul>
  <li>A guided, step-by-step setup process from your site's dashboard</li>  <li>Wix's integrated paid advertising solution</li>  <li>Content and keyword theme suggestions from Google Ads to help in ad creation</li>  <li>Seamless integration between Google Ads and your Wix site for the most accurate conversion tracking from ads to website.</li>  <li>If you've never advertised on Google Ads before, you'll be eligible for up to $500 USD in Google Ads credit.*<br />
<strong>Note:</strong> Campaigns that spend $500 USD in the first 60 days are automatically eligible for this Google Ads offer.<br />
*<a data-composite="true" href="https://support.google.com/adspolicy/answer/1396257" target="_blank">Terms and conditions</a> apply</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-do-i-get-started" level="3">How do I get started?</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https://www.wix.com/dashboard/{metaSiteId}/google-ads?referralInfo=KB_Google_ads_overview" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>Click <strong>Start Advertising</strong>. </li>  <li>Complete the <strong>Get ready to advertise on Google</strong> checklist which includes:
    <ul>
      <li>Publishing your site</li>      <li>Purchasing a Premium plan that fits your business</li>      <li>Connecting a custom domain</li>    </ul>  </li>  <li>Build your Google Ads campaign including customizing your ad settings, creating your ad content and setting a campaign budget. </li>  <li>Purchase a Google Ads with Wix subscription and launch your campaign.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>A new Google Ads account is created for you when you launch a Google Ads campaign with Wix. Any existing Google Ads accounts you might have are separate from this account.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/19/143834f8-8c2d-4fec-9bb8-bc1bf7e655e8/d0265cf5-537b-481a-86e4-1fc4c8903910.png" alt="Screenshot of the Get Ready to Advertise checklist for Google Ads with Wix" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Below are some frequently asked questions about creating a Google Ads campaign with Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What setup is required before I launch a campaign?</h4><div class="collapsible-content"><div>Before you can run a Google Ads campaign with Wix make sure you've completed the following steps:</div><ul>
  <li>Publish your site</li>  <li>Upgrade to a Premium plan </li>  <li>Connect a custom domain</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are the steps involved in creating a Google Ads campaign? </h4><div class="collapsible-content"><div>You create your campaign from your Wix dashboard. The dashboard walks you through step-by-step instructions for each element of the campaign, including:</div><ul>
  <li>Picking locations you want to advertise (cities, countries, etc.)</li>  <li>Picking keyword themes for your ad targets</li>  <li>Creating your ad content</li>  <li>Deciding on an ad budget that works for your business</li>  <li>Launching your campaign </li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How much does it cost to run a Google Ads campaign with Wix?</h4><div class="collapsible-content"><div>Google Ads by Wix is paid through a monthly subscription or purchasing credits with a one time payment. When you set your campaign budget (daily spend on ads) you can see how much the monthly subscription amounts to.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between my monthly subscription and a one-time payment?</h4><div class="collapsible-content"><div>Your monthly subscription is the amount that is billed monthly for all the campaigns you're running with Google Ads with Wix. The monthly subscription amount is applied directly to your total ad credit each month (ad credit available across all your campaigns).</div><div><br /></div><div>However, you might want to purchase additional ad credit for one or more campaigns running in your account. You can pay for these additional ad credits with a one-time payment. This doesn't affect your overall monthly subscription.</div><div><br /></div><div><a data-composite="true" href="https://support.wix.com/en/article/faqs-about-google-ads-with-wix-campaign-budget" target="_blank">Learn more about setting your Google Ads with Wix budget</a>.</div><div><br /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I connect an existing Google Ads account to Google Ads with Wix?</h4><div class="collapsible-content"><div>Currently, Google Ads with Wix does not offer the option to connect an existing Google Ads account. Any campaigns and campaign data launched through Google Ads with Wix can only be managed through the Wix dashboard. </div><div><br /></div><div>If you already have an existing Google Ads account, that account is separate and all data can only be managed through Google. You cannot access any Google Ads with Wix data from Google's interface.</div></div></div></div>

Create a Google Ads with Wix campaign by following a step-by-step process on your site's dashboard. Throughout the process, you'll find tips on creating the best converting ad content.After you launch...

Google Ads with Wix: Creating a Campaign

<div data-component-type="text"><div>Create a Google Ads with Wix campaign by following a step-by-step process on your site's dashboard. Throughout the process, you'll find tips on creating the best converting ad content.</div></div><div data-component-type="text"><div>After you launch your ad campaign, all the data is automatically synced to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Google Ads</a> in your Wix site's dashboard. It also syncs with Wix Analytics Marketing reports and Marketing Overview so you can see all your paid and organic marketing efforts in one place.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/02/08/c1b02e5a-38e7-467e-9d5c-3cf0f9e959ef/b6770d35-d4fc-447f-8de9-8912dd08e6c3.png" alt="A screenshot of an example of what a Google ad looks like in Google Search results" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-get-your-business-ready-to-advertise" level="3">Step 1 | Get your business ready to advertise</h2></div><div data-component-type="text"><div>Before you create a Google Ads campaign with Wix, make sure you've completed the following setup steps in order to make your site eligible.</div></div><div data-component-type="text"><ol>
  <li>Publish your site. </li>  <li>Purchase a Premium plan. </li>  <li>Connect a custom domain. </li></ol></div><div data-component-type="text"><div>To check if your business is ready to advertise, <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">go to Google Ads</a> in your site's dashboard and complete the checklist. Then click <strong>Create Ad Campaign.</strong></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/19/143834f8-8c2d-4fec-9bb8-bc1bf7e655e8/d0265cf5-537b-481a-86e4-1fc4c8903910.png" alt="A screenshot of the get ready to advertise step in the setup." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-customize-your-ad-settings-and-keywords" level="3">Step 2 | Customize your ad settings and keywords</h2></div><div data-component-type="text"><div>After you've completed the setup steps, choose your ad settings including where you want to advertise, as well as what keywords to target.</div></div><div data-component-type="heading"><h2 id="" level="4">To customize your ad settings and keywords:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>Click <strong>Create Ad Campaign</strong> once your business is ready to advertise.<br />
<strong>Note: </strong>If you do not see this option, make sure you've completed the checklist in Step 1.</li>  <li>Click the <strong>Site page your ad lead to </strong>drop-down and choose the page you want visitors to navigate to after clicking your ad (e.g. your Wix Stores product page).</li>  <li>Click the <strong>Language </strong>drop-down to choose the main language for the site page that appears in your ad. You can only pick one language</li>  <li>Under <strong>Targeted locations</strong> choose where you want to advertise:
    <ul>
      <li><strong>Specific cities, zip codes or regions: </strong>Enter a location in the text field and choose an option from the drop-down. You can add up to ten areas.</li>      <li><strong>Near a street address: </strong>Enter a street address in the text field and select a radius from the drop-down.</li>    </ul>  </li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>It is not possible to target France using Google Ads with Wix.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/19/eebe2ffb-c04f-4b89-8152-72f04172f9ad/7e69b580-7f25-4eb9-907d-e1e45cdd1422.png" alt="A screenshot of the choose where you want to advertise drop-down displaying different cities in California." /></div></div><div data-component-type="text"><ol>
  <li>Under <strong>When your ad will appear</strong> choose if your ad should be shown all the time or at specific times.
    <ul>
      <li><strong>Anytime</strong> <strong>(recommended):</strong> Your ad appears at all times on Google search results. This is recommended as the more your ad is shown, the more views it will get. </li>      <li><strong>At specific times:</strong> Only show your ad during certain hours. This is recommended if you are expecting calls and want to be available during business hours.
        <ol>
          <li>Click<strong> Edit ad schedule</strong>. </li>          <li>Select the checkboxes next to the days you want to show your ad and pick specific hours for each day.</li>        </ol>      </li>    </ul>  </li>  <li>Under <strong>Keyword themes </strong>enter up to 10 keyword themes to help people find your ad in searches. Pick keywords that match your service, product or offering. You can also use Google Ads suggested keywords. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/about-keyword-themes" target="_blank">choosing keyword themes</a>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/02/01/0a7a5f81-0d70-4dce-94d2-38e07eed2f3b/8a24429d-102e-4313-beb1-0e4a24fbe67f.png" alt="A screenshot of picking keyword themes for a Google Ads campaign with suggested words." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Next</strong> to create your ad content.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-create-your-ad-content" level="3">Step 3 | Create your ad content</h2></div><div data-component-type="text"><div>Create engaging ad content that encourages visitors to click and visit your site. Choose three headlines and two descriptions. As you create your ad content you can see a live preview at the right of how the ad appears in Google search results.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Make sure you write headlines and descriptions that can go together in any order. Google Ads rearranges and tests your content to best optimize your ad.</div></div></div></div><div data-component-type="text"><div><br /></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>Click<strong> Step 2 Create ad content</strong>.</li>  <li>Under <strong>Ad content</strong> write three headlines and two descriptions for your ad. Make sure the content can fit together in any order. Each headline must be maximum of 30 characters and each description must be a maximum 90 characters.</li>  <li>(Optional) Click the checkbox next to <strong>Show a call button in your ad</strong> to include a contact number in your Google ad so views can reach out to you.</li>  <li>Click <strong>Next</strong> to move on to setting your ad campaign budget.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/09/22/d747514b-9544-4f27-bfdb-1f3ed1759af8/14aef0d7-4f3c-4b23-bc5f-48e8e5fefe9a.png" alt="A screenshot of the create ad content section of the Google Ads dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-set-your-ad-budget-and-launch" level="3">Step 4 | Set your ad budget and launch</h2></div><div data-component-type="text"><div>Next you need to choose your campaign budget. Your budget is applied to your total ad credits each month that will be spent on clicks. The higher your budget, the more your ads are shown on Google. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Need help setting your budget?</div><div class="info-content"><div>Read some <a data-composite="true" href="https://support.wix.com/en/article/faqs-about-google-ads-with-wix-campaign-budget" target="_blank">frequently asked questions about choosing a budget</a> for your Google Ads with Wix campaign.</div></div></div></div><div data-component-type="text"><div>Once you have set your budget, checkout and launch your campaign.</div></div><div data-component-type="heading"><h2 id="" level="4">To set your ad budget and launch:</h2></div><div data-component-type="text"><ol>
  <li>Choose how to set your campaign budget:
    <ul>
      <li><strong>Select preset budget: </strong>Choose from three available budget options. Each option shows you the estimated daily spend, estimated clicks your ad might receive per day with this budget, and the amount you'll pay monthly for your Google Ads subscription.</li>      <li><strong>Enter custom budget: </strong>Enter your desired amount for the estimated daily spend. Then, select a monthly payment for the Google Ads subscription from the <strong>Monthly ads credit subscription</strong> drop-down.<br />
<strong>Tip: </strong>The daily clicks below the estimated daily spend automatically update according to the amount you enter.</li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/29/05efb532-2ddb-4495-a749-81d19bc28696/b2d3f6df-beb8-48de-8da9-b58ad3427159.png" alt="A screenshot of setting a campaign budget." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Checkout &amp; Launch </strong>once you've set your budget.</li>  <li>Enter your payment details.</li>  <li>Click<strong> Submit Purchase</strong>.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Here are some frequently asked questions about creating a Google Ads campaign with Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What setup is required before I launch a campaign?</h4><div class="collapsible-content"><div>Before you can run a Google Ads campaign with Wix, make sure you've completed the following prerequisites:</div><ul>
  <li>Publish your site</li>  <li>Upgrade to a Premium plan </li>  <li>Connect a custom domain</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does Wix charge a fee for running and optimizing my campaign?</h4><div class="collapsible-content"><div>Wix gets 15% of your payment for running and optimizing your campaign, the remaining 85% goes towards your ad budget which is spent on ad clicks.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I know what budget to set for my business?</h4><div class="collapsible-content"><div>We recommend a monthly budget that is about 5% of your monthly business revenue. However, you can start as low as $150 USD a month.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does my ad credit include?</h4><div class="collapsible-content"><div>Your ad credit may include your monthly subscription, any rollover ad credit from previous months, as well as any qualifying Google Ads credit applied to your account. If you pay in a supported currency (e.g. EUR, GBP, JPY, USD) the ad credits are in the same currency. For all other currencies, ad credits in your dashboard show as USD.</div><div><br /></div><div>It is possible to continue running an ad with existing ad credit, even if your Google Ads with Wix subscription has expired.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What do I include in my ad headlines and descriptions?</h4><div class="collapsible-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/writing-headlines-and-descriptions" target="_blank">writing effective headlines and descriptions</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I connect an existing Google Ads account to my Google Ads with Wix campaign?</h4><div class="collapsible-content"><div>Currently, Google Ads with Wix does not offer the option to connect an existing Google Ads account with your campaign. Any campaigns and campaign data launched through Google Ads with Wix can only be managed through the Wix dashboard. </div><div><br /></div><div>All data from your personal Google Ads account, in the Google platform, or the Google Ads interface can only be managed through Google.</div></div></div></div>

Learn more about the Google Ads with Wix refund policy as well as what happens to any remaining ad credit if you pause a campaign.Google Ads with Wix refund policyAd credits added to Google Ads with W...

Google Ads with Wix: Refund Policy

<div data-component-type="text"><div>Learn more about the Google Ads with Wix refund policy as well as what happens to any remaining ad credit if you pause a campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="google-ads-with-wix-refund-policy" level="3">Google Ads with Wix refund policy</h2></div><div data-component-type="text"><div>Ad credits added to Google Ads with Wix are paid with a monthly subscription or a one-time payment. These payments are non-refundable.</div></div><div data-component-type="text"><div>If you pause a campaign, you have the option at any time to resume the campaign using only your remaining Google ad credits.</div></div><div data-component-type="heading"><h2 id="" level="4">Additional Information:</h2></div><div data-component-type="text"><ul>
  <li>Wix gets 15% of your payment for running and optimizing your campaign, the remaining 85% goes towards your ad budget which is spent on ad clicks.</li>  <li>Prices do not include VAT, which is determined based on your billing country.</li>  <li>To prevent your campaign being disapproved by Google, make sure the campaign complies with <a data-composite="true" href="https://support.google.com/adspolicy/answer/6008942?hl=en" target="_blank">Google's Advertising Policies.</a></li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Google Ads with Wix policy, budget changes and more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I view my Google Ads with Wix invoices?</h4><div class="collapsible-content"><div>All invoices for Wix services can be viewed in the <a data-composite="true" href="https://www.wix.com/account/billing-history?referralAdditionalInfo=account-manager" target="_blank">Billing History</a> page of your account. Invoices may include VAT, which is determined based on your billing country.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens to my ad credit if I pause a campaign?</h4><div class="collapsible-content"><div>You can pause your campaign at any time. As soon as you pause, the following changes happen:</div><ul>
  <li>Your ad is no longer shown on Google.</li>  <li>Your remaining ad credits remain in your account.</li>  <li>If the paused campaign was your last active campaign on the account, auto renew is turned off for the subscription.</li></ul><div><br /></div><div><strong>Note:</strong> Any Google Ads credits that have an expiry date may expire while the campaign is paused.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between my monthly subscription and a one-time payment?</h4><div class="collapsible-content"><div>Your monthly subscription is the amount billed monthly for all the campaigns you're running with Google Ads with Wix. The monthly subscription amount is applied directly to the total ad credit each month (ad credit available across all the campaigns).</div><div><br />
However, if you want to purchase <strong>additional</strong> ad credit, you can make a one-time purchase of credits that are added to the total in your account. You can then readjust the daily budget of one or more campaigns as needed. This won’t affect your overall monthly subscription.</div></div></div></div>

Earn $500 USD (or the currency equivalent) in ad credit directly from Google to help run your Google Ads with Wix campaign. Eligibility for Google Ads creditIn order to be eligible for the ad credit o...

Google Ads with Wix: About the Google Ads Credit Offer

<div data-component-type="text"><div>Earn $500 USD (or the currency equivalent) in ad credit directly from Google to help run your Google Ads with Wix campaign. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="eligibility-for-google-ads-credit" level="3">Eligibility for Google Ads credit</h2></div><div data-component-type="text"><div>In order to be eligible for the ad credit offer:</div></div><div data-component-type="text"><ol>
  <li>You must be new to Google advertising and have not previously run a Google Ads campaign with your site.</li>  <li>You must spend $500 USD (or your currency equivalent ) on ad clicks within the first 60 days of your campaign.</li></ol></div><div data-component-type="text"><div>If you are eligible for this ad credit, Google applies it directly to your available ad credits and you will receive a notification via email as well as in your site's dashboard.</div></div><div data-component-type="text"><div>This ad credit is not refundable and you must spend it within 60 days of receiving it in your account. <a data-composite="true" href="https://support.google.com/adspolicy/answer/1396257" target="_blank">Read more about Google's terms and conditions</a>.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Since your ad budget is spent on clicks, you have a better chance of being eligible if you set your monthly subscription to at least $300 USD (around $10 USD per day). </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about how the Google Ads credit offer works.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long do I have to spend the ad credit after receiving it?</h4><div class="collapsible-content"><div>You need to spend the ad credit within 60 days of receiving it in your account. After 60 days, the ad credit expires.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I know if I am eligible to receive this credit?</h4><div class="collapsible-content"><div>You are eligible for the ad credit as long as you meet the following conditions: </div><ol>
  <li>You are new to Google advertising.</li>  <li>You have not run a Google Ads campaign previously with your site.</li>  <li>You have spent $500 USD (or your currency equivalent ) on ad clicks in the first 60 days after launching your campaign.</li></ol><div><br /></div><div><strong>Note:</strong> If you have run a campaign in the past with Google Ads, you will not be eligible, even if this is your first campaign with Google Ads with Wix.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I am running a campaign in a currency other than USD?</h4><div class="collapsible-content"><div>If you are running your campaign in a supported currency other than USD (GBP, EUR, JPY) the ad credit breakdown is as follows:</div><ul>
  <li><strong>GBP:</strong> Spend 400 GBP within the first 60 days to receive 400 GBP ad credit.</li>  <li><strong>EUR:</strong> Spend 400 EUR within the first 60 days to receive 400 EUR ad credit.</li>  <li><strong>JPY: </strong>Spend 60,000 JPY within the first 60 days to receive 60,000 JPY ad credit.</li></ul><div><br /></div><div>All other currencies which are converted to USD need to spend $500 USD to receive the $500 USD ad credit.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How is the ad credit applied to my account?</h4><div class="collapsible-content"><div>After you have spent $500 USD within the first 60 days, Google automatically applies the amount to your available ad credits. You will receive an email about the new credit, as well as a dashboard notification.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does turning off auto-renewal of my subscription affect the credit?</h4><div class="collapsible-content"><div>No, if you turn off auto-renewal your Google Ads credit is not affected. For example, if you purchase a $1K subscription and then turn off auto-renewal, you can still receive the credit as long as you spend $500 within the first 60 days.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why am I not seeing the credit immediately?</h4><div class="collapsible-content"><div>Purchasing a Google Ads with Wix subscription does not apply the credit immediately. The promotional credit is applied to your account after you spend $500 USD on ad clicks. Then it is applied to your account.</div><div><br /></div><div><strong>Note:</strong> Since the credit comes directly from Google, it may take a few days to see the credit applied to your account after you have fulfilled the requirements.</div></div></div></div>

Notes:
  Google Performance Max Shopping campaigns are for Wix Stores users only.  This campaign option is only available once you have set up a Google Merchant Solutions account, listed your store pr...

Google Ads with Wix: About Google Ads Performance Max Shopping Campaigns

<div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Google Performance Max Shopping campaigns are for Wix Stores users only.</li>  <li>This campaign option is only available once you have <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-adding-and-setting-up-google-merchant-solutions" target="_blank">set up a Google Merchant Solutions account</a>, listed your store products, and submitted them to Google.</li></ul></div></div></div><div data-component-type="text"><div>Get your products in front of millions of potential customers with a Google Ads Performance Max Shopping campaign. Performance Max ad campaigns display your product ads across all of Google's channels simultaneously including YouTube, Google Search and Google Shopping.</div></div><div data-component-type="text"><div>Start by setting up a <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-adding-and-setting-up-google-merchant-solutions" target="_blank">Google Merchant Solutions account</a> and get your products listed and approved. Then return to the Google Ads tab in your site's dashboard to set your campaign language, location and budget before launching.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/03/27/d28ef0a4-9056-4abe-a7ea-e4b62e95633f/724da733-0714-4d38-bb82-faec0a4e5457.png" alt="A screenshot of a performance max shopping campaign on Google." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="what-is-a-performance-max-shopping-campaign" level="3">What is a Performance Max Shopping campaign?</h2></div><div data-component-type="text"><div>Google's Performance Max Shopping campaigns allow you to advertise your store products across all of Google's channels at once. These campaigns are designed for businesses who want to use Google's advertising network to promote their products. They leverage machine learning to optimize ad placement and delivery to get your ads in front of the right people.</div></div><div data-component-type="text"><div>Once you create a Google Merchant Solutions account and launch your campaign, Google broadcasts your product ads across its channels including Google Shopping, YouTube, and Google Search.</div></div><div data-component-type="text"><div>Learn more about <a data-composite="true" href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank">Performance Max campaigns</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/03/27/77477c76-f3a9-452c-bccb-35976b33402b/a22e732b-6c5f-4f23-9b90-89f0b64ec3b5.png" alt="A screenshot of Google Merchant Center in your account." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="creating-a-performance-max-shopping-campaign-with-wix" level="3">Creating a Performance Max Shopping campaign with Wix</h2></div><div data-component-type="text"><div>The first step in building a Performance Max Shopping campaign is creating a Google Merchant Solutions account. If you don't have an account, you will be prompted to set one up after selecting your campaign goal. Next, choose a language and target location(s) for your product ads. Finally, set a budget and launch.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>After you list your products on Google Merchant Solutions, it can take up to 72 hours for Google to approve them.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To create a Performance Max shopping campaign:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>Click <strong>Start Advertising</strong>.</li>  <li>Click<strong> Advertise Products</strong> under the <strong>Boost product purchases</strong> advertising goal.</li>  <li>Before you can launch your campaign, create a Google Merchant Solutions account to list your products. Click <strong>Go to Google Merchant Solutions</strong> to set up an account. <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-adding-and-setting-up-google-merchant-solutions" target="_blank">Learn more about creating an Google Merchant Solutions account</a>.</li>  <li>Once your Google Merchant Solutions account is connected and your products are approved, you can start creating your campaign. Choose your campaign language, the location(s) where you want to show your ads, and set a campaign budget. </li>  <li>Purchase a subscription and launch your campaign.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/07/88c11ab3-6f6b-4b8f-ac85-2d5eaa819c87/f98bf9a9-0c28-4aac-9c24-2b7a2c0e54ad.png" alt="A screenshot of the Google Ads dashboard with a shopping campaign setup" /></div></div><div data-component-type="text"><div>You can track your campaign's progress and metrics from the Google Ads with Wix dashboard.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I see the option to create this type of campaign in my dashboard?</h4><div class="collapsible-content"><div>The Performance Max Shopping campaign option is only available after you connect to Google Merchant Center and submit your products to Google. <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-adding-and-setting-up-google-merchant-solutions" target="_blank">Learn more about connecting Google Merchant Solutions</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between Google Performance Max Shopping campaigns and Google Smart campaigns?</h4><div class="collapsible-content"><div>A Google Performance Max Shopping campaign is best for advertising store products. Google Smart campaigns are good for advertising a business or service. <a data-composite="true" href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank">Learn more about Google Performance Max campaigns</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What products are visible in my ad campaign on Google?</h4><div class="collapsible-content"><div>All your products with the 'Live' status that are also set to 'Visible' in Google Merchant Solutions appear across Google's channels as part of your campaign.</div></div></div></div>

If you have are experiencing issues or have questions about your live ad campaign, see our solutions below.Note:It can take around 14 days for a Google Ads campaign to fully optimize. Avoid making any...

Google Ads with Wix: Troubleshooting Your Live Ad Campaign

<div data-component-type="text"><div>If you have are experiencing issues or have questions about your live ad campaign, see our solutions below.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>It can take around 14 days for a Google Ads campaign to fully optimize. Avoid making any changes to your campaign for at least 14 days to allow the campaign to make adjustments and perform.</div></div></div></div><div data-component-type="text"><div>Click an issue below to find out how to resolve it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I cannot see my live ad</h4><div class="collapsible-content"><div>If you cannot see your live ad, it could be for the following reasons:</div><ol>
  <li><strong>You are searching for your own ad on Google: </strong>If you repeatedly search for your own ad using Google Search but do not click on it, you may stop seeing the ad. Google's system can detect the IP address of your computer and stops showing you ads it thinks you aren't interested in.</li>  <li><strong>You've reached your average daily budget:</strong> Google Ads displays your ads as often as possible while staying within your average daily budget. When your daily budget is reached, your ads typically stop showing for that day.</li>  <li><strong>Your ad's delivery settings: </strong>Your ad's <a data-composite="true" href="https://support.google.com/google-ads/answer/7188483?visit_id=638163893861859330-2496617210&amp;rd=1" target="_blank">delivery settings</a> determine the average pace that your ads are shown on a given day. If you've set your campaign to standard delivery and you have a lower budget, your ad won't show up in every Google Search in order to achieve a steady delivery throughout the day. As well, if you've set your campaign to an accelerated delivery and look for the ad too late in the day, you may not see it.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">My ad text appears differently when it shows up on Google</h4><div class="collapsible-content"><div>When you create ad text, Google tests combinations of headlines and descriptions in any order to optimize your ad. To help attract more customers, Google can also pull content from your site page's SEO settings and business information and use it to test alternate ads. This content can include your business name, address, or your page's title tag or meta description. <a data-composite="true" href="https://support.google.com/google-ads/answer/7653455#zippy=%2Cwill-all-of-the-ad-text-in-my-text-ad-always-show-when-my-ad-shows%2Cwhy-does-my-text-ad-sometimes-appear-differently-when-it-shows-up-on-google" target="_blank">Learn more about how Google chooses ad text for smart campaigns</a>.</div><div><br /></div><div>Make sure you've updated your page's SEO settings such as the URL slug, title tag and meta description with the most up-to-date content in case Google uses it to test additional ads.</div><div><br /></div><div><strong>To update your page's SEO settings:</strong></div><ol>
  <li>Click <strong>Pages &amp; Menu </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2021/11/02/0b84b086-cf99-4826-93e0-9ffff492898a/c4974969-a151-4474-b053-c2dcfe3e00e6.png" /> on the left side of the Editor.</li>  <li>Click the More Actions icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/06/1559b063-f0f5-4847-ac59-c66a9c2d04dc/3f36c93d-e07f-47f3-aa68-253aa5b0ac52.png" /> next to the relevant site page.</li>  <li>Click <strong>SEO Basics</strong>.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/06/fe5c48cf-e166-4e9e-9c45-5af4819eb642/783ad7c6-c96c-4393-a455-bfff281e29c8.png" alt="A screenshot of the site page list with the SEO basics shown in the More Actions menu" /></li>  <li>Make any changes to your page's URL slug, title tag and meta description. <a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="_blank">Learn more about writing title tags and meta descriptions for your page</a>. <br />
<strong>Note</strong>: The changes save automatically.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">The URL below my ad text links to a site page I don't want to show</h4><div class="collapsible-content"><div>In order to increase the performance of your ads, Google looks for pages on your site that may be of interest to potential customers (e.g. promotions, coupons, testimonials). Google can then generate an automatic site link, or the URL that appears below your ad text, using any of your published site pages. <a data-composite="true" href="https://support.google.com/google-ads/answer/7653506?hl=en&amp;ref_topic=9024773" target="_blank">Learn more about automatic site links</a>.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/06/e0b1d213-24b7-4659-8934-ee1dd8880a68/c82bcff1-bbc9-4bec-be90-c4449c7b5581.png" alt="A screenshot of an example of an automatic site link URL under ad text." /></div><div><br /></div><div>If you don't want Google to display a specific site page below your ad, you need to hide that page from search engines in the page's SEO settings. </div><div><br /></div><div><strong>To hide a site page from search engines:</strong></div><ol>
  <li>Click <strong>Pages &amp; Menu  </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2021/11/02/0b84b086-cf99-4826-93e0-9ffff492898a/c4974969-a151-4474-b053-c2dcfe3e00e6.png" />  on the left side of the Editor.</li>  <li>Click the More Actions icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/06/1559b063-f0f5-4847-ac59-c66a9c2d04dc/3f36c93d-e07f-47f3-aa68-253aa5b0ac52.png" /> next to the relevant site page.</li>  <li>Click <strong>SEO Basics</strong>.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/06/fe5c48cf-e166-4e9e-9c45-5af4819eb642/783ad7c6-c96c-4393-a455-bfff281e29c8.png" alt="A screenshot of the site page list with the SEO basics shown in the More Actions menu" /></li>  <li>Scroll down and disable the <strong>Let search engines index this page</strong> toggle to hide this page from Google Search. <br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/04/06/20e505c9-c913-496d-b939-4cdabb35fcdb/30800122-4dad-4e5d-90a9-f1755c5d8814.png" alt="A screenshot of the let search engines index this page toggle with the toggle disabled." /></li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why doesn't my live ad show a 'Call' button?</h4><div class="collapsible-content"><div>A 'call' button may not be shown in every impression of your ad. Similar to other ad assets, Google runs an algorithm to determine whether to show the call button in combination with other assets (e.g. image) next to it. This is based on historical performance of the assets and other factors Google tracks and decides on.</div><div><br /></div><div>Google tests different variations of your ad, and it is normal for a subset of the total ad impressions to appear without all assets included (e.g. the call button). <a data-composite="true" href="https://support.google.com/google-ads/answer/2732132#call-bid-adjustments&amp;zippy=%2Cinteractions-call-adjustments" target="_blank">Learn more about bid adjustments</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I manage my subscription and daily spend?</h4><div class="collapsible-content"><div>At the top of the main campaigns page, you have options to manage your subscription, purchase more credits, adjust your daily spend, as well as view the subscription renewal date. <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-faqs-about-your-monthly-subscription-daily-spend-and-ad-credits" target="_blank">Learn more about managing your monthly subscription and purchasing ad credits</a>.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2025/04/14/bf728923-cf03-492b-abad-7f7252852dca/e68d37ed-28bc-48c6-b23d-9ac576630e1a.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is my average daily budget higher or lower than what I set?</h4><div class="collapsible-content"><div>You might see that your advertising costs each day are a little higher or lower than what you set for your average daily budget. If you do, don’t worry: over the month-long billing cycle, you won’t be charged more than your average daily budget would’ve allowed for over 30.4 days. It is calculated as 30.4 because that is the average number of days in a month (365 days in a year / 12 months = 30.417). </div><div><br /></div><div>Google multiplies your average daily budget by this number. That's how we know what your budget should be over the course of a month.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is my campaign spending more than my daily allocated budget?</h4><div class="collapsible-content"><div>Google allows up to 2 times the clicks in a day than your average daily budget allows for campaigns that aren’t paying for conversions. This is called overdelivery. And it’s a good thing: if Google ends up showing your ad too much — to the point where you accrue more costs than your average daily budget allows over a billing cycle — then Google gives you credit for those extra costs.</div><div><br /></div><div><strong>Example:</strong></div><div>Let’s say you set your budget at $5 a day and your billing cycle is 30 days. Over the course of the month, you notice that your charges vary. Some days you’re charged $2 and on others you’re charged $10. At the end of the month, your charges won’t exceed $152 (that’s 30.4 multiplied by your $5 budget, as explained in the FAQ above).</div><div><br /></div><div>Even though your campaign costs varied (tipping above and falling below your $5 budget from day to day), at the end of the month you will still be charged for the amount you budgeted.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where does my live ad appear?</h4><div class="collapsible-content"><div>Your campaign can appear in Google search, YouTube or a Google partner website (AKA Google Display Network).</div><div><br /></div><div><strong>Note:</strong> Showing ads on Google partner websites is helpful because it puts your ads in front of people before they start searching for what you offer. Reach potential customers while they are doing unrelated activities online (e.g. browsing their favorite websites, showing a friend a video, or using apps on mobile devices). This can be key to your overall advertising strategy.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why does Wix Analytics show my ad appearing outside my targeted locations?</h4><div class="collapsible-content"><div>Your ad is shown strictly in campaign targeted locations. If you see ad clicks from outside your targeted locations, it could be due to the following:</div><ul>
  <li>The link in your ad was shared.</li>  <li>A discrepancy between Wix Analytics reports and Google. Google and Wix Analytics attribute user location differently. Google has more data on your audience, so is able to show more accurate location data.</li></ul></div></div></div><div data-component-type="heading"><h2 id="" level="4">Still need help?</h2></div><div data-component-type="text"><div>If the problem persists, <a data-composite="true" href="https://www.wix.com/contact" target="_blank">contact us</a> and we will be happy to help.</div></div>

Create multiple Google Ads with Wix campaigns and tailor each one to your unique business goals. Track all your campaigns from one place and make updates to the content and daily budget from your site...

Google Ads with Wix: Creating Multiple Campaigns

<div data-component-type="text"><div>Create multiple Google Ads with Wix campaigns and tailor each one to your unique business goals. Track all your campaigns from one place and make updates to the content and daily budget from your site's dashboard.</div></div><div data-component-type="text"><div>Running multiple Google Ads with Wix campaigns allows you to:</div><ul>
  <li><strong>Test different ad content simultaneously:</strong> Try different headlines and description text in multiple campaigns to test content and see what drives the best results for your business.</li>  <li><strong>Promote a specific sale or service:</strong> Create one Google Ads with Wix campaign to generate more site traffic overall, and use another campaign to promote a specific sale or offering happening that month.</li>  <li><strong>Manage one subscription and budget for all campaigns: </strong>You don't have to worry about paying multiple subscriptions for each campaign. You pay one subscription and choose your budget. Then you can allocate your budget across all campaigns.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>You cannot create multiple <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-about-google-ads-performance-max-shopping-campaigns" target="_blank">Google Ads Performance Max Shopping</a> campaigns.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-campaigns-page" level="3">The campaigns page</h2></div><div data-component-type="text"><div>When you go to Google Ads in your site's dashboard, the first element you'll see is the main campaigns page. Your campaigns page gives you a quick breakdown of each campaign you've created. Every campaign has its own card with key performance indicators including impressions, total clicks, ad spend used, and daily spend.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Hover over a campaign and click <strong>Go to Dashboard </strong>to see all the data for that campaign.</div></div></div></div><div data-component-type="text"><div>Labels next to each campaign title show you the status of that campaign: <strong>Live</strong>, <strong>Paused</strong>, <strong>In Review</strong>, or <strong>Disapproved</strong>.<strong> </strong>Any live campaigns appear at the top of the list in chronological order.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2025/04/14/59a28ac5-ded8-4db3-a673-f145f16e2f47/0a3af39d-c440-49e9-bfa7-6a5c729dced2.png" alt="A screenshot of the campaigns page." /></div></div><div data-component-type="text"><div>From the campaigns page you can also manage your Google Ads with Wix subscription and budget as well as create a new campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="creating-multiple-google-ads-with-wix-campaigns" level="3">Creating multiple Google Ads with Wix campaigns</h2></div><div data-component-type="text"><div>You can create as many campaigns as you want from Google Ads in your site's dashboard. Keep track of your spend for each campaign as well as the campaign status. For every new campaign, choose a daily budget that is allocated from your total ad credits.</div></div><div data-component-type="heading"><h2 id="" level="4">To create multiple campaigns:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>The campaigns page shows all your current campaign(s) in a list. Click <strong>Create New Campaign</strong> at the top right to make another Google Ads with Wix campaign.</li>  <li>(For Wix Stores only): Choose an advertising goal for your new campaign: <strong>Drive site traffic</strong> or <strong>Boost product purchases</strong>.</li>  <li>Customize the settings and ad content of your new ad campaign. <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-a-campaign#step-2-customize-your-ad-settings" target="_blank">Learn more about creating campaign content</a>.</li>  <li>Set your new campaign's daily budget. The daily budget is taken from your total monthly subscription and applied as ad credits. Drag the slider to see an estimate of ad clicks per day with your chosen budget.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How your budget works with multiple campaigns:</div><div class="info-content"><div>You pay for one Google Ads with Wix subscription regardless of how many campaigns you run. You can also always buy extra ad credits with a one-time payment that are added on top of your subscription. Your ad credits are used to run your ads.</div><div><br /></div><div>When you choose a daily budget for a new campaign, it's taken from the total 'bucket' of ad credits available for all campaigns in your account. To get more ad credits, Click <strong>Purchase Credits</strong> in the campaigns page and increase your subscription.</div></div></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Launch</strong> to launch your new campaign.</li></ol></div><div data-component-type="text"><div>Your new campaign appears in the campaigns page. The status label is <strong>In Review</strong> until the campaign content is approved by Google.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about creating multiple campaigns with Google Ads with Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is there a limit on the number of campaigns I can create?</h4><div class="collapsible-content"><div>No. You can create as many Google Ads with Wix campaigns as you need to, but there is a minimum daily spend for each campaign. You can also only run one <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-about-google-ads-performance-max-shopping-campaigns" target="_blank">Google Performance Max campaign</a> per site.</div><div><br /></div><div><strong>Note:</strong> Google Ads restricts its users to having a maximum of 5 live <a data-composite="true" href="https://support.google.com/google-ads/answer/7652860?hl=en" target="">Smart campaigns</a> at any given time to ensure focus, budget allocation, and campaign management efficiency.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the daily spend of my campaign?</h4><div class="collapsible-content"><ol>
  <li>From the main campaigns page, click <strong>Adjust Daily Spend</strong> at the top.</li>  <li>Enter a new daily spend for the campaign(s) you want to change. If you are running more than one campaign, you can see the total daily spend across all your campaigns.<br />
<strong>Note:</strong> If you don't have enough for the new daily amount, you can increase your monthly subscription.</li>  <li>Click <strong>Save</strong> to update your daily spend. If you have also increased your subscription, you will go through the checkout process at this step.</li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/07/02/253c12d1-0ab6-4662-9669-f05301916fb2/90fa7363-e3da-4bc2-b178-82fa604974ac.jpg" alt="A screenshot of the manage subscription and spend page." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens when I pause a campaign?</h4><div class="collapsible-content"><div>When you pause a campaign, the campaign stops running and does not spend ad credits. The campaign status also changes to 'Paused' on the Campaigns page.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long should I keep multiple campaigns running if I am comparing them for performance?</h4><div class="collapsible-content"><div>You should give campaigns at least two weeks in order to see any potential patterns and identify what is working and where you can adjust. Start by checking in after seven days to see which campaign is driving more traffic. After that, if one is vastly underperforming, you can reassess. </div></div></div></div>

After creating campaign content including headlines, descriptions and keywords, you send your campaign to Google for review. If Google finds issues with your campaign, it will be disapproved. A &quot;...

Google Ads with Wix: Preventing Disapproved Campaigns

<div data-component-type="text"><div>After creating campaign content including headlines, descriptions and keywords, you send your campaign to Google for review. If Google finds issues with your campaign, it will be disapproved. A &quot;Disapproved&quot; label will appear next to your campaign as well as the reason for the disapproval. Once you fix the issue, you can resubmit your campaign for review.</div></div><div data-component-type="text"><div>We've added some of the common issues you might encounter below, as well as tips to make sure your ad is approved before submitting for review.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="fixing-issues-with-disapproved-campaigns" level="3">Fixing issues with disapproved campaigns</h2></div><div data-component-type="text"><div>Below are some of the common messages you may see in your Google Ads dashboard if your campaign was disapproved. Click an issue to learn more about it, as well as steps to solve it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Content not compliant with Google Advertising policies</h4><div class="collapsible-content"><div>Google does not allow advertisements for the following items:</div><ul>
  <li>Counterfeit goods</li>  <li>Dangerous or derogatory content</li>  <li>Adult content</li>  <li>Explosives and weapons</li>  <li>Tobacco and recreational drugs</li>  <li>Misleading and deceptive practices</li></ul><div><br /></div><div>If your Google Ads with Wix campaign was disapproved, make sure you are following <a data-composite="true" href="https://support.google.com/adspolicy/answer/6008942" target="_blank">Google Ad Policies</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Trademarks</h4><div class="collapsible-content"><div>Your campaign may be disapproved because it is in violation of trademarks. Google abides by local trademark laws and requires that all Google Ads ads do not infringe on third-party trademarks. The policies apply to text ads appearing on Google Search and are enforced when a trademark owner submits a valid complaint.</div><div><br /></div><div>Learn more about <a data-composite="true" href="https://support.google.com/adspolicy/answer/6118?hl=en-GB" target="_blank">Google Ads Policies on trademarks</a>.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/05/15/b10890c3-af75-4755-8a23-2bdbfa30480a/e0d22e9e-a754-47c3-87ee-9ff66be9cfae.png" alt="Screenshot of Google Ads campaign disapproved note with trademarks the reason of disapproval" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Punctuation, capitalization, symbols</h4><div class="collapsible-content"><div><strong>Punctuation and symbols</strong></div><div>The following is not allowed:</div><ul>
  <li>Punctuation or symbols that are not used correctly or for their intended purpose (e.g. exclamation marks in the ad headline, repeated punctuation not used for its true meaning).</li>  <li>Invalid or unsupported characters (e.g. Emojis).</li></ul><div><br /></div><div><strong>Capitalization</strong></div><div>The following is not allowed:</div><div>Capitalization that is not used correctly or for its intended purpose (e.g. Excessive use of capitalization, such as FLOWERS).</div><div><br /></div><div><strong>Style and spelling</strong></div><div>The following is not allowed:</div><ul>
  <li>Ads or assets that do not use commonly accepted spelling or grammar.</li>  <li>Ads or assets that are incomprehensible or don't make sense.</li>  <li>Ads or assets that exceed character limits for double-width character languages.</li>  <li>Ads or assets that are inconsistent with the clear and informational presentation style of the Google Search results.</li></ul><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/05/15/949615a4-84f8-426a-ad2e-eaa89e19d785/cae7251e-bb37-4e36-b565-118ebc57aa37.png" alt="A screenshot of a disapproved Google Ads campaign message with punctuation and capitalization as error messages." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Destination mismatch </h4><div class="collapsible-content"><div>Destination mismatch are ads that don't accurately reflect where the user is being directed, such as:</div><ul>
  <li>A domain or domain asset in the display URL that does not match the final URL or mobile URL.</li>  <li>Failing to use a subdomain to clearly identify a site from all other sites hosted on that domain.</li>  <li>Redirects from the final URL that takes someone to a different domain</li>  <li>Tracking templates that don't lead to the same content as the final URL</li></ul><div>Learn more about destination mismatch in <a data-composite="true" href="https://support.google.com/adspolicy/answer/6368661?hl=en-GB" target="_blank">Google Advertising Policies</a>.</div><div><br /></div><div><strong>Troubleshooting destination mismatch:</strong></div><ol>
  <li>Review your URLs:<strong> </strong>The website or app in your ad (display URL) needs to accurately show which website or app people will be taken to when they click your ad. This policy also applies to:
    <ul>
      <li>Keyword URLs</li>      <li>Tracking</li>      <li>Tracking templates</li>      <li>Proxy display URLs <a data-composite="true" href="https://support.google.com/adspolicy/answer/6368661?hl=en-GB#zippy=%2Ctroubleshooter-destination-mismatch" target="_blank">Learn more about each type</a> for troubleshooting.</li>    </ul>  </li>  <li>Edit your URLs so they comply with the policies.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Destination not working</h4><div class="collapsible-content"><div>These are destinations that don't function properly or have been incorrectly set up, such as:</div><ul>
  <li>A site that returns an HTTP client or server error code.</li>  <li>A site that returns an authentication error.</li>  <li>A site that doesn't work on common browsers and devices.</li></ul><div><br /></div><div>Check your destination URL to ensure it is working and update the working URL as needed (try the troubleshooting steps below). If your main domain is not working, check with your domain provider and resolve any issues with the domain first.</div><div><br /></div><div><strong>Troubleshooting destination not working:</strong></div><div>If you've received this error, try the following:</div><ol>
  <li>Check the URL you've entered.</li>  <li>Fix the ad's destination.</li>  <li>Submit your campaign for review.</li></ol><div>Learn more about how to <a data-composite="true" href="https://support.google.com/adspolicy/answer/6368661?hl=en-GB#zippy=%2Ctroubleshooter-destination-mismatch%2Ctroubleshooter-destination-not-working" target="_blank">troubleshoot destination not working</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">&quot;Your Site is Unavailable&quot;</h4><div class="collapsible-content"><div>If you are receiving the error 'Your Site is Unavailable' there may be an issue with your domain connection.</div><div><br /></div><div>Check your domain connection with the <a data-composite="true" href="https://support.wix.com/en/article/wix-domain-assistant-3777632" target="_blank">Wix Domain Assistant</a> to ensure your domain is properly connected to Wix.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Malicious software</h4><div class="collapsible-content"><div>If you receive a message about potential malicious software:</div><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/verifying-your-site-with-google-search-console-5033765" target="_blank">Follow the steps in this article to verify your site with Google Search Console</a>.</li>  <li>Go back to your ad campaign and edit it.</li>  <li>Send your campaign for review again.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Circumventing systems</h4><div class="collapsible-content"><div>If you receive this error message, Google Ads has suspended your account for violating the <a data-composite="true" href="https://support.google.com/adspolicy/answer/6020954?sjid=10881325930422889591-EU" target="_blank">Circumventing Systems policy</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Healthcare &amp; medicines</h4><div class="collapsible-content"><div>Google allows pharmaceutical manufacturers to advertise in select countries only. <a data-composite="true" href="https://support.google.com/adspolicy/answer/176031?hl=en&amp;ref_topic=1626336&amp;sjid=10881325930422889591-EU" target="_blank">Learn more about Google's healthcare &amp; medicine ad policy</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Inappropriate content</h4><div class="collapsible-content"><div>If you receive this error message, Google Ads has suspended your account for violating its <a data-composite="true" href="https://support.google.com/adspolicy/answer/6015406?hl=en&amp;ref_topic=1626336&amp;sjid=10881325930422889591-EU" target="_blank">Inappropriate Content Policy</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Restricted drug terms</h4><div class="collapsible-content"><div>If you receive this error message, you could be using restricted keywords in your advertising, website, and content. Campaigns are usually disapproved that contain any terms from <a data-composite="true" href="https://support.google.com/adspolicy/answer/2430794?sjid=6356748643502649939-EU" target="_blank">this non-exhaustive list of prescription drugs or active ingredients</a> monitored by Google policy. The most common include 'botox' and 'hyaluronic acid.'</div><div><br /></div><div><strong>Note: </strong>Google allows keywords containing prescription drug terms only in select countries. <a data-composite="true" href="https://support.google.com/adspolicy/answer/176031?hl=en" target="_blank">Learn more about restricted drug terms</a>. </div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Some ads may be disapproved because Google must approve them via an authorization form. Wix cannot submit certain forms to Google on behalf of users.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tips-for-making-sure-your-ad-is-approved" level="3">Tips for making sure your ad is approved</h2></div><div data-component-type="text"><div>To prevent your campaign from getting disapproved by Google, check the following before submitting for review.</div></div><div data-component-type="heading"><h2 id="make-sure-your-campaign-content-is-compliant-including-any-landing-pages" level="4">Make sure your campaign content is compliant (including any landing pages)</h2></div><div data-component-type="text"><div>Google has policies that prohibit some content that can be considered harmful to users and the overall advertising ecosystem. This includes content on any landing pages you link to from your campaign.</div><div><br /></div><div>If you believe you ad could fall under one of these categories, make sure to review <a data-composite="true" href="https://support.google.com/adspolicy/answer/6008942?hl=en" target="_blank">Google Ads Policies</a>.</div></div><div data-component-type="heading"><h2 id="follow-the-editorial-requirements" level="4">Follow the Editorial Requirements</h2></div><div data-component-type="text"><div>From Google's Documentation, “In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.”</div><div><br /></div><div>Learn more about <a data-composite="true" href="https://support.google.com/adspolicy/answer/6021546" target="_blank">Google's Editorial Help Documentation</a>. </div></div><div data-component-type="heading"><h2 id="verify-that-the-destination-is-working-and-in-accordance-with-googles-destination-requirements" level="4">Verify that the destination is working and in accordance with Google's Destination Requirements</h2></div><div data-component-type="text"><div>An ad's &quot;destination&quot; describes where the user lands after clicking on your ad (e.g. your site URL or a landing page). This location must be accessible. If your domain is experiencing connectivity issues try our <a data-composite="true" href="https://support.wix.com/en/article/wix-domain-assistant-3777632" target="_blank">Wix Domain Assistant</a>. </div><div><br /></div><div>Learn more about <a data-composite="true" href="https://support.google.com/adspolicy/answer/6368661?hl=en" target="_blank">Google’s Destination Requirements</a>. </div></div>

There are many factors that can affect your campaign performance. When building out an ad campaign using Google Ads with Wix, always keep in mind your business and advertising goals. What keyword them...

Google Ads with Wix: Tips for Improving Your Campaign Performance

<div data-component-type="text"><div>There are many factors that can affect your campaign performance. When building out an ad campaign using Google Ads with Wix, always keep in mind your business and advertising goals. What keyword themes do you want your ads to show up for when people search? What locations are most relevant for your business? What headlines and descriptions accurately describe your offering? </div><div><br /></div><div>Below are a few tips to help you improve the value and quality of your ads.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>It can take around 14 days for a Google Ads campaign to fully optimize. Avoid making any changes to your campaign for at least 14 days to allow the campaign to make adjustments and perform.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="pick-keyword-themes-that-speak-to-your-target-audience" level="3">Pick keyword themes that speak to your target audience</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/about-keyword-themes" target="_blank">Keyword themes</a> are words or phrases that help match your ads with Google searches.</div><div>When picking your keyword themes, follow these guidelines:</div></div><div data-component-type="text"><ul>
  <li><strong>Aim for a maximum of 7-10 keyword themes:</strong> Adding too many keywords themes might show the ad in less relevant results. Your themes need to be relevant and concise enough so they show to the right audiences. Also don't use punctuation marks, URLs, phone numbers, or keyword themes that exceed 20 characters.</li>  <li><strong>Use long-tail keyword themes rather than short-tail keyword themes:</strong> Long-tail keyword themes (e.g. 'organic coffee shops near me') are more effective than short-tail or single keywords (e.g. 'coffee shop'). Try to be as specific and descriptive to your business as possible to maximize the best audience.</li>  <li><strong>Don't repeat words you are already eligible for: </strong>Remember, a single keyword theme also represents similar phrases and words. For example, the keyword theme 'bakery' also means your ad will potentially be shown for searches like 'local bakery' 'cake shop' 'bakery near me.' So don't add both 'bakery' and 'local bakery' as two separate themes.</li>  <li><strong>Utilize excluded terms:</strong> Add <a data-composite="true" href="https://support.wix.com/en/article/about-excluded-terms" target="_blank">excluded terms</a> to make sure your ad doesn't appear for irrelevant searches. For example, if you sell eyeglasses, you might want to add 'wine glasses' or 'drinking glasses' as excluded terms.</li>  <li><strong>Remember your advertising strategy: </strong>Are you advertising your overall business or a specific product/service? Limit your keyword themes to precisely what you're advertising.</li>  <li><strong>Think like your customers:</strong> What is your audience most likely to be searching for when looking for the product or service you offer?<strong> Tip:</strong> You can include brands as keyword themes without causing trademark issues.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="choose-location-settings-based-on-your-business" level="3">Choose location settings based on your business</h2></div><div data-component-type="text"><div>You want your ads to show up in the place(s) where your business operates. Customize your location settings to fit your type of business. When choosing locations, consider the following:</div><ul>
  <li>Do your services depend on where you're located? (e.g. in-person sessions vs. online).</li>  <li>What radius do you want your ads to potentially show up for if people search for services 'near them?'</li>  <li>What are your business hours? What timezone(s) does your business operate in?</li>  <li>(For Performance Max shopping campaigns): What locations to do you ship your products to?</li></ul></div><div data-component-type="text"><div>Learn how to <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-a-campaign#step-2-customize-your-ad-settings" target="_blank">choose your location settings</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="write-effective-ad-content-and-review-it-regularly" level="3">Write effective ad content and review it regularly</h2></div><div data-component-type="text"><div>Write three headlines that can be combined in any order, and two descriptions that can also be combined in any order. Google mixes headlines and descriptions to best optimize your ad. Make sure you follow <a data-composite="true" href="https://support.google.com/adspolicy/topic/1626336?hl=en&amp;ref_topic=2996750" target="_blank">Google Ads policy</a> when creating your ad content.</div></div><div data-component-type="text"><div><strong>Tips for writing Google Ads headlines:</strong></div><ul>
  <li>Be brief and to the point. You only get 30 characters.</li>  <li>Include at least one of your keywords in your headline.</li>  <li>Think about the problem you're trying to solve.</li></ul></div><div data-component-type="text"><div><strong>What should I include in my description text?</strong></div><div>Your description text should expand more on what your business is and what problem you're solving. You should also use some keyword phrases in your description.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Try out Wix's AI Text Creator! </div><div class="info-content"><div>Click <strong>Generate AI Text</strong> next to <strong>Description</strong> to open Wix's AI Text Creator. Add information such as your business name, type, as well as what's important to mention. The AI Text Creator gives you options for your ad descriptions.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/05/25/974d7eae-ae09-4d0d-b011-d16c10cd226d/415cfa32-ab70-4562-a701-e0c719038dea.jpg" alt="A screenshot of the Wix AI Text Creator with Generate AI text option selected." /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="decide-on-a-competitive-budget-for-good-exposure" level="3">Decide on a competitive budget for good exposure</h2></div><div data-component-type="text"><div>A competitive budget helps ensure that your ads get the right amount of exposure to customers. Choose a budget that you’re comfortable with, while also allowing you to serve your ads frequently.</div></div><div data-component-type="text"><div>We recommend a monthly budget that is about 5% of your monthly business revenue. However, you can start as low as $150 USD a month.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="make-sure-your-ad-leads-to-a-great-website-experience" level="3">Make sure your ad leads to a great website experience</h2></div><div data-component-type="text"><div>Your ad destination, whether it's your site homepage, a specific product page, or a designed landing page should supply all the information promised in the ad. When someone clicks your ad, they have a specific intent around the value your product/service is providing. Make sure they can find that value easily and take any next steps such as signing up for an event, purchasing a product, or booking a service.</div></div><div data-component-type="text"><div>Your website, landing page, etc. should also look professional and match your business and brand. This helps build trust with the person who clicked on your ad. Make sure you also have clear call-to-actions not only on your landing page, but throughout your site as well. <a data-composite="true" href="https://www.wix.com/blog/ctas-101-the-complete-guide-for-call-to-actions-that-actually-convert" target="_blank">Learn more about writing call-to-actions</a> and see some <a data-composite="true" href="https://www.wix.com/blog/call-to-action-examples" target="_blank">great examples of call to actions.</a></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="bonus-tips-for-performance-max-shopping-campaigns" level="3">Bonus tips for Performance Max Shopping campaigns</h2></div><div data-component-type="text"><div>If you are running a <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-about-google-ads-performance-max-shopping-campaigns" target="_blank">Google Performance Max Shopping campaign</a> with your Wix Store, here are a few tips to help improve your shopping ads:</div></div><div data-component-type="text"><ol>
  <li><strong>Populate your Google Merchant Solutions feed with active products: </strong>Since your store products must be approved by Google before they go live (and this process can take up to 72 hours) make sure you are prepared with as many active and up-to-date products as possible. Learn how to <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-adding-and-setting-up-google-merchant-solutions" target="">create and set up a Google Merchant Solutions account</a>.</li>  <li><strong>Add an eye-catching primary image to showcase your product: </strong>Make sure you have professional, high-quality photo that highlights your product.</li>  <li><strong>Write product focused headlines and descriptions:</strong> Show people the value of your product with titles and descriptions that show exactly what they will be purchasing. <strong>Tip: </strong>Use Wix AI to help you come up with ideas.</li></ol></div>

From the main campaigns page in your Google Ads with Wix dashboard you can view and manage your subscription. You can also adjust your daily spend across all your campaigns and make one-time payments....

Google Ads with Wix: FAQs About Your Monthly Subscription, Daily Spend, and Ad Credits

<div data-component-type="text"><div>From the main campaigns page in your Google Ads with Wix dashboard you can view and manage your subscription. You can also adjust your daily spend across all your campaigns and make one-time payments.</div></div><div data-component-type="text"><div>Click a section below to learn more about your Google Ads with Wix subscription, daily spend, and ad credits.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="your-monthly-subscription-ad-credit-and-daily-spend" level="3">Your monthly subscription, ad credit, and daily spend</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between a monthly subscription, ad credit, and daily spend?</h4><div class="collapsible-content"><ul>
  <li><strong>Monthly subscription:</strong> The amount billed monthly (before VAT) as a whole for all campaigns you're running with Google Ads with Wix. The monthly subscription amount is applied directly to your ad credit each month.</li>  <li><strong>Ad credit:</strong> The total sum of money available to run ads across all your campaigns. Ad credit is only spent on ad link clicks and clicks to CTA buttons. <strong>Note:</strong> Your ad credit is paid in USD regardless of the currency you pay your subscription in.</li>  <li><strong>One-time ad credits: </strong>A one-time purchase of extra credits for when you want to promote a specific sale or event, or give a specific campaign(s) a boost and get more clicks. </li>  <li><strong>Daily spend: </strong>The amount of money you set for a specific campaign to spend on clicks per day. You can set a different daily spend for each campaign using your ad credit. Your daily spend is optimized to be spent only on ad link clicks and CTA button clicks. The amount will be paid up front, and is not pay-per-click.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does my Google Ads with Wix subscription include?</h4><div class="collapsible-content"><div>Your Google Ads with Wix subscription includes:</div><ul>
  <li>The amount billed monthly (before VAT) as a whole for all campaigns you run with Google Ads with Wix. The amount is applied directly to your ad credit each month. </li>  <li>The Wix fee<strong>*</strong> and tax.</li></ul><div><br /></div><div><strong>*</strong>Wix gets 15% of your payment for running and optimizing your campaign. The remaining 85% goes towards your ad credit which is spent on ad clicks.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does Wix charge a fee?</h4><div class="collapsible-content"><div>Wix gets 15% of your payment for running and optimizing your campaign, the remaining 85% goes towards your ad spend which is spent on ad clicks. Prices do not include VAT, which is determined based on your billing country.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does my ad credit include?</h4><div class="collapsible-content"><div>Your ad credit may include your monthly subscription, any rollover ad credit from previous months, as well as any qualifying Google Ads credit applied to your account. If you pay in a supported currency (e.g. EUR, GBP, JPY, USD) the ad credits are in the same currency. For all other currencies, ad credits in your dashboard show as USD.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How is my ad credit spent?</h4><div class="collapsible-content"><div>Google Ads use <strong>PPC </strong>model of digital advertising. PPC stands for <strong>pay-per-click</strong>, a system where the advertiser pays a fee each time one of their ads is clicked. Essentially, you're paying for targeted visits to your website (or landing page or app).</div><div><br /></div><div>Therefore, in some cases, the ad credit might not be used if the campaign is not clicked.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I manage my subscription?</h4><div class="collapsible-content"><div>You can manage your subscription from the campaigns page of your dashboard. Click <strong>Manage Subscription </strong>under the current subscription to update it or adjust your daily spend across all campaigns you're running.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2025/04/14/5248ee4b-b474-4ed6-a106-40501316bd39/92db4797-7acf-4578-8f1c-27078e21fcff.png" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="ad-credits-for-live-or-paused-campaigns" level="3">Ad credits for live or paused campaigns</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens to my ad credit if I pause a campaign?</h4><div class="collapsible-content"><div>You can pause your campaign at any time. As soon as you pause, the following changes happen:</div><ul>
  <li>Your ad is no longer shown on Google.</li>  <li>Your remaining ad credits stay in your account.</li>  <li>If the paused campaign was your last active campaign on the account, auto renew is turned off for the subscription.</li></ul><div><br /></div><div><strong>Note:</strong> Any Google Ads credits that have an expiry date may expire while the campaign is paused.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use my remaining ad credit for a paused campaign without purchasing a new subscription? </h4><div class="collapsible-content"><div>Yes. Ad credit is saved in your account. If your subscription expires, you can run a campaign on the remaining ad credit until it is gone. Then the campaign will stop.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-your-ad-spend-works" level="3">How your ad spend works</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the daily spend of my campaign?</h4><div class="collapsible-content"><ol>
  <li>From the main campaigns page, click <strong>Adjust Daily Spend</strong> under your current daily spend.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2025/04/14/211dbc86-2e00-4be7-a48e-da954eb53c02/d738bc74-16a6-42ef-85c8-8e168bb326dc.png" /></li>  <li>Enter a new daily spend for the campaign(s) you want to change. If you are running more than one campaign, you can see the total daily spend across all your campaigns.<br />
<strong>Note:</strong> If you don't have enough for the new daily amount, you can increase your monthly subscription.</li>  <li>Click <strong>Save</strong> to update your daily spend. If you have also increased your subscription, you will go through the checkout process at this step.</li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/07/02/253c12d1-0ab6-4662-9669-f05301916fb2/90fa7363-e3da-4bc2-b178-82fa604974ac.jpg" alt="A screenshot of the manage subscription and spend page." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens to my daily spend if it is not fully utilized within the month?</h4><div class="collapsible-content"><div>As Google uses the PPC (pay-per-click) model, it is possible that the your daily spend will not be fully utilized due to a lack of clicks. If this is the case, your remaining spend will be added to the total ad credits for the following month.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How does my daily spend work if I am running multiple campaigns?</h4><div class="collapsible-content"><div>You pay for one Google Ads with Wix subscription regardless of how many campaigns you run. You can also always buy extra ad credits with a one-time payment that are added on top of your subscription. Your ad credits are used to run your ads.</div><div><br /></div><div>When you choose a daily spend for a new campaign, it's taken from the total 'bucket' of ad credits available for all campaigns in your account. To get more ad credits, Click <strong>Manage Spend and Credits</strong> in the campaigns page and increase your subscription.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I view my Google Ads with Wix invoices?</h4><div class="collapsible-content"><div>All invoices for Wix services can be viewed in the <a data-composite="true" href="https://www.wix.com/account/billing-history?referralAdditionalInfo=account-manager" target="_blank">Billing History</a> page of your account. Invoices may include VAT, which is determined based on your billing country.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="making-one-time-payments" level="3">Making one-time payments</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I make a one-time payment?</h4><div class="collapsible-content"><ol>
  <li>From the main campaigns page, click <strong>Purchase Credits</strong> at the top.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2025/04/14/7678ae8a-294b-41be-9718-1da9313815c2/ac61c493-40ca-4314-b903-332fc722896f.png" /></li>  <li>Select <strong>Purchase one-time ad credits</strong> and choose an amount.</li>  <li>Click <strong>Purchase Credits</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between a monthly subscription and a one-time payment?</h4><div class="collapsible-content"><div>Your monthly subscription is the amount billed monthly for all the campaigns you're running with Google Ads with Wix. The monthly subscription amount is applied directly to the total ad credit each month (ad credit available across all the campaigns).</div><div><br />
However, if you want to purchase <strong>additional</strong> ad credit, you can make a one-time purchase of credits that are added to the total in your account. You can then readjust the daily budget of one or more campaigns as needed. This won’t affect your overall monthly subscription.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-the-google-ads-500-promotional-credit" level="3">About the Google Ads $500 promotional credit</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are the requirements for receiving the promotional credit ($500 for USD subscriptions) offer from Google?</h4><div class="collapsible-content"><div>You are eligible for the ad credit as long as you meet the following conditions: </div><ol>
  <li>You are new to Google advertising.</li>  <li>You have not run a Google Ads campaign previously with your site.</li>  <li>You have spent $500 USD (or your currency equivalent ) on ad clicks in the first 60 days after launching your campaign.</li></ol><div><br /></div><div><strong>Note:</strong> If you have run a campaign in the past with Google Ads, you will not be eligible, even if this is your first campaign with Google Ads with Wix.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is Google's promotional credit offered for different currencies?</h4><div class="collapsible-content"><div>Yes. Your promotional credit is based on the currency you used to pay for your subscription.</div><div><br /></div><div>Below is a list of what you need to spend on Google to get promotional credit:</div><ul>
  <li><strong>USD: </strong>Spend 500 USD to get 500 USD</li>  <li><strong>EUR:</strong> Spend 400 EUR to get 400 EUR</li>  <li><strong>GBP:</strong> Spend 400 GBP to get 400 GBP</li>  <li><strong>JPY:</strong> Spend 60,000 JPY to get 60,000 JPY</li>  <li><strong>Every other currency: </strong>Spend 500 USD to get 500 USD. (e.g. if converting AUD to USD you must spend roughly 725 AUD to reach 500 USD threshold).</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use Google's promotional credit to cover the renewal of a subscription?</h4><div class="collapsible-content"><div>Unfortunately, it is not possible to use the credit to cover a subscription renewal. This credit must be used towards your campaign.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long do I have to spend the ad credit after receiving it?</h4><div class="collapsible-content"><div>You need to spend the ad credit within 60 days of receiving it in your account. After 60 days, the ad credit expires.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How is the ad credit applied to my account?</h4><div class="collapsible-content"><div>After you have spent $500 USD within the first 60 days, Google automatically applies the amount to your available ad credits. You will receive an email about the new credit, as well as a dashboard notification.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why am I not seeing the credit immediately?</h4><div class="collapsible-content"><div>Purchasing a Google Ads with Wix subscription does not apply the credit immediately. The promotional credit is applied to your account after you spend $500 USD on ad clicks. Then it is applied to your account.</div><div><br /></div><div><strong>Note:</strong> Since the credit comes directly from Google, it may take a few days to see the credit applied to your account after you have fulfilled the requirements.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="currency-questions" level="3">Currency questions</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I choose to pay for my subscription in a currency other than USD?</h4><div class="collapsible-content"><div>You pay for your monthly Google Ads subscription to Wix in the currency of your choice. This is applied to your ad credits that are spent on clicks. If you pay for your subscription in an <a data-composite="true" href="https://support.wix.com/en/article/unsupported-currency-conversions" target="_blank">unsupported currency</a>, your monthly subscription gets converted into US Dollar (USD) to pay Google for the ad credits you spent on clicks.</div><div><br /></div><div>You can find the exact conversion value for the current subscription period next <strong>Monthly Subscription </strong>on your dashboard.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are the Google Ads supported currencies?</h4><div class="collapsible-content"><div>The supported currencies that Wix can apply to your ad credits to pay Google are:</div><ul>
  <li>US Dollar (USD)</li>  <li>Euro (EUR)</li>  <li>Great British Pound (GBP)</li>  <li>Japanese Yen (JPY)</li></ul><div><br /></div><div>If you pay Wix for your monthly subscription in one of these currencies, it will be applied to your ad credits in that currency.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why was I charged for Google Ads in USD when that isn't my currency?</h4><div class="collapsible-content"><div>Wix automatically determines your billing currency by geolocation. If you pay for your Google Ads with Wix subscription in an unsupported currency, your subscription is converted into USD ad credits each month to pay Google.</div><div><br /></div><div>This conversion from monthly subscription to ad credits in USD happens when your initial subscription is purchased, and repeats each time the subscription renews.</div><div><br /></div><div><strong>Note: </strong>Your Google Ads dashboard also shows your ad credit in USD.</div></div></div></div>

Send visitors who click on your Google Ads campaign to a specific landing page in order to drive conversions and attract potential customers. By creating a well-designed landing page with a tailored o...

Google Ads with Wix: Creating a High-Converting Landing Page for Your Service with AI

<div data-component-type="text"><div>Send visitors who click on your Google Ads campaign to a specific landing page in order to drive conversions and attract potential customers. By creating a well-designed landing page with a tailored offer, you can showcase an individual product or service, or persuade your audience to take a specific action.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Not sure what to include in your landing page? </div><div class="info-content"><div>We've crafted some suggested AI prompts to help get you writing. Once you create a landing page, add these prompts <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-creating-ai-generated-text" target="_blank">into the AI text generator</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I access the AI text generator in the editor?</h4><div class="collapsible-content"><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-and-editing-text" target="">Add a text element or edit an existing text element</a>.</li>  <li>Click <strong>Create AI text</strong>.</li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="create-a-captivating-headline" level="3">Create a captivating headline</h2></div><div data-component-type="text"><div>The headline is the first thing your audience sees, so it should be attention-grabbing and compelling. Choose language that directly addresses your target audience's needs or pain points.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>Craft a captivating headline that highlights the transformative power of <strong>{your business}</strong> and creates a sense of excitement and urgency.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><div>&quot;Unlock Your Inner Zen: Yoga for the Stressed Professional&quot;</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/aa1a4c20-76ed-4a31-b0bb-370900e0675d/dfb14585-9311-40dd-a902-f9492152a07a.jpg" alt="An example of a captivating headline and description on a landing page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="choose-an-engaging-description" level="3">Choose an engaging description</h2></div><div data-component-type="text"><div>Expand on the headline by providing more details about what your business offers. Highlight the unique benefits and features that set your business apart from competitors.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt </h4><div class="collapsible-content"><div>Write an engaging description that showcases the key benefits of <strong>{your business}</strong> and encourages potential customers to take the next step.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><div>Discover true balance and tranquility through our tailored yoga programs. Increase flexibility, and promote overall well-being--all in a serene, judgment-free environment.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="list-the-main-business-benefits" level="3">List the main business benefits</h2></div><div data-component-type="text"><div>Clearly list out the main 3-5 benefits your business provides. Use concise, impactful phrases that resonate with your target audience and convey key value propositions.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>List the main benefits of <strong>{your business}</strong> in a concise and compelling way using bullet points.  </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><div>Breathe Yoga</div><ul>
  <li>Personalized yoga sessions</li>  <li>Stress relief and relaxation</li>  <li>Increased flexibility</li>  <li>Holistic mind-body balance</li></ul></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/d1b3ad7a-f7d8-4696-ae54-a3b6818f4e13/7bf70f40-7b24-4c1b-bd21-a136e41bb3f7.jpg" alt="A screenshot of a landing page section about main business benefits." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="include-a-compelling-form" level="3">Include a compelling form</h2></div><div data-component-type="text"><div>Include a form on the landing page to capture leads. Add a motivating title to encourage form submissions. Also make sure you provide a clear description of what to expect after someone submits the form.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>Craft a motivating form title, a clear description, and a creative CTA button that encourages potential customers to submit the form for <strong>{your business}</strong>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><ul>
  <li><strong>Form title:</strong> Find your inner peace</li>  <li><strong>Description:</strong> Take the first step toward a more balanced, centered life. Complete the form to claim your free introductory session.</li>  <li><strong>CTA: </strong>Book my free session</li></ul></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/9d28a06f-25dc-4ee4-b32e-3330c14a3e90/39f36656-8c07-486d-8b5d-9483e57f981b.jpg" alt="A screenshot of a compelling form example on a landing page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="build-credibility-with-social-proof" level="3">Build credibility with social proof</h2></div><div data-component-type="text"><div>Build trust in your business by showcasing customer testimonials and success stories. Select a short, compelling quote that demonstrates the positive impact your business has had.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><div>&quot;This yoga studio has been a sanctuary for me. After only a few sessions, I was able to calm my restless mind and rediscover my inner peace.&quot;</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/c0e31e79-6946-4508-8ea8-af01ebcd4a48/a2d74705-1b4a-4c8c-bbf8-b687beb38749.jpg" alt="A screenshot of a landing page section with customer testimonials of a business." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="highlight-additional-benefits" level="3">Highlight additional benefits</h2></div><div data-component-type="text"><div>Beyond the core benefits, highlight any other unique advantages, special features, or value-adds your business provides.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>List any additional unique benefits or features of <strong>{your business}</strong>, along with attention-grabbing headlines and concise descriptions.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View examples</h4><div class="collapsible-content"><ul>
  <li><strong>Headline: </strong>World-class instructors</li>  <li><strong>Description:</strong> Our renowned yoga instructors bring decades of experience, rigorously trained to guide you toward optimal well-being.</li></ul><div><br /></div><ul>
  <li><strong>Headline: </strong>Serene studio environment</li>  <li><strong>Description: </strong>Practice yoga in our tranquil, distraction-free studio designed to calm your mind and rejuvenate your spirit.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="explain-why-they-should-choose-you" level="3">Explain why they should choose you</h2></div><div data-component-type="text"><div>Dedicate a section to explaining why potential customers should choose your business over competitors. Highlight your unique business offerings and success stories.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>Write a compelling section that explains why potential customers should choose <strong>{your business}</strong>, highlighting your proven track record, satisfied customers, and commitment to their success.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><div>For over 15 years, our yoga studio has been a sanctuary for busy professionals seeking a rest from life's stresses. Hundreds of clients have experienced the transformative power of our holistic yoga programs tailored to their unique needs. Our entire team is devoted to your journey toward a more balanced, centered life.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/d057d29f-4929-443c-9bff-ecad5f974dda/d9b72d20-a398-466e-9ab0-07a0d535129a.jpg" alt="An example of a landing page section where the business explains their unique value proposition." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="have-strong-calls-to-action" level="3">Have strong calls-to-action</h2></div><div data-component-type="text"><div>Throughout the landing page, integrate clear calls-to-action that motivate visitors to take the desired next step, such as making a purchase or scheduling a consultation.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>Craft a short motivating call-to-action that encourages potential customers to take the next step with <strong>{your business}</strong>, using persuasive language and creating a sense of urgency or scarcity.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><div>Find your inner calm today. Our limited-time new client offer provides 25% off your first month unlock this exclusive deal now before it's gone!</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/ca3534b7-b5f4-4c10-9925-33463617ec6d/a85c8b86-7565-4330-94ce-3be02717865b.jpg" alt="An example of a call to action on a landing page with a button titled 'join a class'" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="end-with-an-engaging-thank-you-page" level="3">End with an engaging 'thank you' page</h2></div><div data-component-type="text"><div>After someone takes action, send them to a thank you page that reinforces the value of their decision. Make sure to also clarify what the next steps will be.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View AI prompt</h4><div class="collapsible-content"><div>Write an engaging thank you page headline and description that reinforces the value of taking action with <strong>{your business}</strong> and sets expectations for the next steps.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View an example</h4><div class="collapsible-content"><ul>
  <li><strong>Headline:</strong> Congratulations! You're one step closer to achieving balance </li>  <li><strong>Description:</strong> We're delighted to welcome you to our yoga community. One of our compassionate instructors will reach out soon to discuss your needs and craft your personalized journey to a more centered life.</li></ul></div></div></div>

Optimize your Google ads campaign and improve its performance with the Wix AI Assistant. The AI Assistant analyzes your site and campaign data to provide tailored recommendations and actionable insigh...

Google Ads: Optimizing your Campaign with AI

<div data-component-type="text"><div>Optimize your Google ads campaign and improve its performance with the Wix AI Assistant. The AI Assistant analyzes your site and campaign data to provide tailored recommendations and actionable insights. Then, have it implement changes automatically to the campaign for you.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/30/90176aa6-a779-4cd6-ace4-10029745075a/c11c50f8-81d3-415e-a977-03f908651865.png" alt="A screenshot of the Optimize with AI button in a Google Ads campaign." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>You can only use the AI Assistant if your campaign has been running for at least 20 days.</li>  <li>If you have modified the campaign in the last 14 days, we recommend waiting before you optimize it again so that the campaign has time to run with the last changes you made.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="optimizing-your-campaign-with-ai" level="3">Optimizing your campaign with AI</h2></div><div data-component-type="text"><div>Make changes to your campaign with recommendations provided by the Wix AI Assistant.</div></div><div data-component-type="text"><div>For example, if you run an online store, the AI Assistant can offer new keywords to optimize your ad clicks and better match your audience's searches. This can help increase the number of people clicking on your ads and ultimately the number of online orders placed.</div></div><div data-component-type="heading"><h2 id="" level="4">To optimize your campaign with AI:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https://www.wix.com/dashboard/{metaSiteId}/google-ads?referralInfo=KB_Google_ads_overview" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>Hover over the relevant campaign and click <strong>Go to Dashboard</strong>.</li>  <li>Click <strong>Optimize with AI</strong>.<br />
<strong>Tip: </strong>This opens the Wix AI Assistant on the right. It analyzes the unique data of your campaign and recommends a campaign metric to start with (i.e. impressions, clicks, conversions).</li>  <li>Depending on what the Wix AI Assistant recommends, follow the steps below.</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Optimize impressions</h4><div class="collapsible-content"><div>Refine your campaign settings to reach a wider audience. Click <strong>Optimize </strong>next to<strong> Impressions</strong>, then select the relevant suggestion:</div><ul>
  <li><strong>Targeted locations:</strong><strong> </strong>Get suggestions for additional locations to target in order to reach a wider audience. Mark one or more of the suggested locations and click <strong>Add</strong>,<strong> </strong>or <strong>Suggest other locations</strong>.</li>  <li><strong>Keyword themes</strong><strong>: </strong>Add new <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-tips-for-improving-your-campaign-performance#pick-keyword-themes-that-speak-to-your-target-audience" target="">keyword themes</a> that match your audience's searches.<br />
Click <strong>Add &amp; Replace </strong>to use the suggested keyword themes and replace the existing content, or <strong>Suggest other keyword themes</strong>.</li>  <li><strong>Daily spen</strong><strong>d: </strong>Adjust your campaign's daily budget to increase ad visibility. If you agree with the recommended budget, confirm it so the AI Assistant can automatically make the change for you.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Optimize clicks</h4><div class="collapsible-content"><div>Refine your campaign settings to get more clicks from potential customers. Click <strong>Optimize </strong>next to<strong> Clicks</strong>, then select the relevant suggestion:</div><ul>
  <li><strong>Review search terms:</strong> Find which search terms you should exclude from your campaign to make it perform better. Mark one or more of the suggested terms and click <strong>Exclude Terms</strong>,<strong> </strong>or <strong>Suggest others</strong>.</li>  <li><strong>Ad content: </strong>Get suggestions for different headlines and descriptions to make your campaign more engaging. Click <strong>Add &amp; Replace </strong>to use the suggested headlines and descriptions to replace the existing content, or <strong>Show more content options</strong>.</li>  <li><strong>Keyword themes:</strong><strong> </strong>Add new <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-tips-for-improving-your-campaign-performance#pick-keyword-themes-that-speak-to-your-target-audience" target="">keyword themes</a> that match your audience's searches. Click <strong>Add &amp; Replace </strong>to use the suggested keyword themes and replace the existing content, or <strong>Suggest other keyword themes</strong>.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Optimize conversions</h4><div class="collapsible-content"><div>Change your ad's site page to get more sales and generate more leads. Modify your ad's landing page (i.e. the targeting URL) to improve your campaign's conversion rates. </div><div><br /></div><div>If you agree with the suggested URL, click <strong>Add &amp; Replace</strong>. If you would not like to change the URL, click <strong>I'm satisfied with my URL</strong>.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>If you want to see other options, you can type &quot;What else can you do?&quot; in the chat. Don't worry if you don't see all these options offered–the recommendations may differ based on your site and your campaign settings.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/30/1afe0652-ce61-407b-9258-f923803d9da8/ecf0287d-5b66-4ccb-bde1-d19a426ba753.png" alt="A screenshot of using the Wix AI Assistant to optimize a Google Ads campaign." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about optimizing your Google Ads campaign.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Will the AI Assistant let me confirm before making changes?</h4><div class="collapsible-content"><div>The AI Assistant does not make any changes to your campaign without your consent. For example, if the AI Assistant recommends increasing your campaign's daily spend, you need to click a button (e.g., <strong>Change to €14.4</strong>) to make that change.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/30/7c2c5824-e5ee-4ec6-81ea-f9714dba9366/18e9eee4-c571-49af-a035-854d5a215936.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I don't want the AI Assistant to make any changes to my campaign?</h4><div class="collapsible-content"><div>If you do not want the AI Assistant to automatically update the campaign for you, you can take its recommendations and manually edit your campaign instead.</div><div><br /></div><div>To manually edit your campaign, select <strong>Edit campaign</strong> under <strong>Campaign Actions</strong>.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/30/f760c5a2-8389-497d-b727-ebd863c95732/fcd438a3-1466-4222-b3d7-fc385c57359c.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I view my chat history with the AI Assistant?</h4><div class="collapsible-content"><div>Yes, you can view your chat history by clicking the <strong>Show History</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/24/fce6add2-275d-4ec7-ad5b-e37a6bf7d523/caf522a5-eee9-4c9e-9b87-f8b58b42499d.png" /> at the top of the AI Assistant.</div><div><br /></div><div><strong>Note:</strong><strong> </strong>The chat history saves all conversations you and your team had with the AI Assistant. All chat history is shared and visible to all site collaborators.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/30/63c03133-b344-4374-a1e1-7d4fc8c7520e/833dfdfc-06f3-49c0-99d5-13171a0fdc77.png" /></div></div></div></div>

Create optimized advertising campaigns with the AI-powered Google Ads campaign creation tool. The system analyzes your site content and business goals to generate tailored ad campaigns. Select your pr...

Google Ads with Wix: Using AI to Create a Campaign

<div data-component-type="text"><div>Create optimized advertising campaigns with the AI-powered Google Ads campaign creation tool. The system analyzes your site content and business goals to generate tailored ad campaigns. Select your preferred ad, make any necessary adjustments, and set a budget to launch it.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/27/cc76f300-9bc6-4d31-ae73-aac318e0d122/3372f228-7404-4ea2-960c-5f214f632e66.png" alt="A screenshot of the generated AI campaign page in the Google Ads dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>As AI can make mistakes, we recommend double-checking that the results are accurate before using them.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-generate-your-campaign" level="3">Step 1 | Generate your campaign</h2></div><div data-component-type="text"><div>The first step is to generate your campaign with AI. It analyzes your site and creates a campaign brief with generated ad suggestions.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Before you begin:</div><div class="info-content"><div>Make sure you have a published, <a data-composite="true" href="https://support.wix.com/en/article/upgrading-your-site-to-premium-3066683" target="">upgraded</a> site with a connected domain. To check if your business is ready to advertise, <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">go to Google Ads</a> in your site's dashboard and complete the checklist.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To generate your campaign:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Go to Google Ads</a> in your site's dashboard.</li>  <li>Click <strong>Create Campaign with AI</strong>.<br />
<strong>Note: </strong>If you already created Google Ads campaigns, click <strong>Create New Campaign </strong>at the top right and select <strong>Create With AI</strong>.</li>  <li>(Optional) Click <strong>Edit Brief</strong> to chat with the AI Assistant and adjust your campaign's goal and audience.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/26/fdb91eff-01f1-4e08-9353-c3a35807fd7a/88c8f028-76d0-45ba-a4d3-f8435649d9d0.png" alt="A screenshot of the edit brief button in the campaign brief section." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Make sure your site content is complete for better AI suggestions, especially the content on your 'home' and 'about' pages.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-optional-edit-the-ai-generated-campaign" level="3">Step 2 | (Optional) Edit the AI-generated campaign</h2></div><div data-component-type="text"><div>Review and edit the AI-generated campaign details to make sure your ad is going to be advertised where you want it, and with the relevant keywords. Generate new ad content to create engaging headlines and descriptions.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Let AI offer completely new ad suggestions by clicking <strong>Regenerate Ads</strong>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To edit a campaign:</h2></div><div data-component-type="text"><ol>
  <li>Under <strong>Select an ad</strong>, click <strong>Edit Campaign </strong>next to the ad you want to use.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-a-campaign#step-2-customize-your-ad-settings-and-keywords" target="">Customize your ad settings and keyword themes</a>.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-a-campaign#step-3-create-your-ad-content" target="">Edit your ad content</a> as needed. <br />
<strong>Tip: </strong>You can click <strong>Create AI Content</strong> to let AI generate new ad content.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/26/bc308a6d-d5ae-4510-ac23-18f1a53868d2/4cf5fa1a-c79c-4f33-a601-da893356e847.png" /></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-a-campaign#step-4-set-your-ad-budget-and-launch" target="">Set your ad budget and launch</a>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>If you are following the steps above, there's no need to continue to the next section of this article.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/26/79a77391-1afb-492a-b546-8fcc811bd01f/1592c3d9-23dc-4bc9-92ff-21044989d1eb.png" alt="A screenshot of editing a campaign in the Google Ads dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-select-a-campaign-and-set-a-budget" level="3">Step 3 | Select a campaign and set a budget</h2></div><div data-component-type="text"><div>The final step is to select the ad you want to go with and set a campaign budget. Your budget is applied to your total ad credits each month that will be spent on clicks. The higher your budget, the more your ads are shown on Google. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Need help setting your budget?</div><div class="info-content"><div>Read some <a data-composite="true" href="https://support.wix.com/en/article/faqs-about-google-ads-with-wix-campaign-budget" target="_blank">frequently asked questions about choosing a budget</a> for your Google Ads with Wix campaign.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To select a campaign and set a budget:</h2></div><div data-component-type="text"><ol>
  <li>Under <strong>Select an ad</strong>, click <strong>Select &amp; Continue</strong> next to the relevant ad.</li>  <li>Under <strong>Set a budget</strong>, select a budget from the<strong> Ad spend </strong>drop-down. <br />
<strong>Tip: </strong>Each budget option shows you the estimated <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-faqs-about-your-monthly-subscription-daily-spend-and-ad-credits" target="">daily spend and monthly subscription</a>. The estimated daily clicks next to the drop-down automatically updates according to the budget you select.</li>  <li>Click <strong>Save &amp; Checkout</strong>.</li>  <li>Enter your payment details.</li>  <li>Click<strong> Submit Purchase</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/30/aefcafdf-f853-4a4d-85d7-acd7fb468d8b/01ba880b-7106-46e5-8f26-1bc3b8ce59d2.png" alt="A screenshot of selecting a budget for the ad campaign." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's next?</div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/google-ads-optimizing-your-campaign-with-ai" target="">Optimize your campaign with AI based on its performance</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about creating a campaign with AI.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long does it take until I see results?</h4><div class="collapsible-content"><div>Initial clicks appear in a few days, but campaigns typically optimize over 2-4 weeks</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I monitor the campaign's performance after launching it?</h4><div class="collapsible-content"><div>After you launch your ad campaign, the data is automatically synced to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="_blank">Google Ads</a> in your Wix site's dashboard. It also syncs with Wix Analytics <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports" target="">Marketing reports</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-marketing-overview" target="">Marketing Overview</a> so you can see all your paid and organic marketing efforts in one place.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I modify campaigns after launch?</h4><div class="collapsible-content"><div>Yes, you can pause, edit, or adjust campaigns anytime from <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="">your site's dashboard</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What can I do if I'm not satisfied with the AI-generated suggestions?</h4><div class="collapsible-content"><div>If you're not happy with the ad suggestions, you can do any of the following:</div><ul>
  <li>Regenerate the ads.</li>  <li>Edit the campaign brief to receive new suggestions based on the brief.</li>  <li>Edit the suggested campaign and adjust the ad content yourself.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How often can I change my budget?</h4><div class="collapsible-content"><div>The budget can be modified at any time from the campaign's page in <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Google%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/google-ads/eligibility" target="">your site's dashboard</a>. </div><div><br /></div><div><strong>Tip: </strong>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-faqs-about-your-monthly-subscription-daily-spend-and-ad-credits" target="">managing your budget</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does Wix charge a fee for running and optimizing my campaign?</h4><div class="collapsible-content"><div>Wix gets 15% of your payment for running and optimizing your campaign, the remaining 85% goes towards your ad budget which is spent on ad clicks.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I connect an existing Google Ads account to my Google Ads with Wix campaign?</h4><div class="collapsible-content"><div>Currently, Google Ads with Wix does not offer the option to connect an existing Google Ads account with your campaign. Any campaigns and campaign data launched through Google Ads with Wix can only be managed through the Wix dashboard. </div><div><br /></div><div>All data from your personal Google Ads account, in the Google platform, or the Google Ads interface can only be managed through Google.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why did generating a brief fail?</h4><div class="collapsible-content"><div>Generating a brief can fail due to any of the following reasons:</div><ul>
  <li><strong>Insufficient site content: </strong>To resolve this, <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">go to your editor</a> and add more information to site pages. This will make it clearer what your site offers.</li>  <li><strong>Missing business information:</strong> To resolve this, add more <a data-composite="true" href="https://support.wix.com/en/article/adding-your-sites-business-information" target="">business information</a> in your dashboard.</li>  <li><strong>Technical issue:</strong> In this case, try regenerating the brief or use the AI Assistant to create your own campaign brief.</li></ul></div></div></div>

We are pleased to announce that you can now create multiple campaigns in Google Ads with Wix.Learn more about multiple campaigns as well as the benefits of running more than one campaign for your site...

Google Ads with Wix Request: Running Multiple Campaigns For One Site

<div data-component-type="text"><div>We are pleased to announce that you can now create multiple campaigns in Google Ads with Wix.</div></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-multiple-campaigns" target="_blank">Learn more about multiple campaigns</a> as well as the benefits of running more than one campaign for your site. </div></div>

Currently in Google Ads with Wix you cannot create and run image campaigns for your ads. You can only create text ads that include a headline and description.If you have Wix Stores you can also create...

Google Ads with Wix Request: Running Image Campaigns

<div data-component-type="text"><div>Currently in Google Ads with Wix you cannot create and run image campaigns for your ads. You can only create <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-creating-a-campaign" target="_blank">text ads</a> that include a headline and description.</div></div><div data-component-type="text"><div>If you have Wix Stores you can also create a <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-about-google-ads-performance-max-shopping-campaigns" target="_blank">Google Ads Performance Max Shopping campaign</a> that includes product images.</div></div><div data-component-type="text"><div>We are always working to update and improve our products and your feedback is greatly appreciated.</div></div>

Facebook &amp; Instagram Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Meta platforms. Whe...

Facebook & Instagram Ads: An Overview

<div data-component-type="text"><div>Facebook &amp; Instagram Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Meta platforms. When you create a Facebook &amp; Instagram Ads campaign with Wix, you get the opportunity to advertise on Meta's platforms in addition to Wix's 24/7 customer support. You also get access to:</div></div><div data-component-type="text"><ul>
  <li>A guided, step-by-step setup process from your site's dashboard</li>  <li>Wix's integrated paid advertising solution</li>  <li>Seamless integration between Facebook &amp; Instagram Ads and your Wix site for the most accurate conversion tracking</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to get started?</div><div class="info-content"><div><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard to start creating your campaign.</div> </div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="" level="3">Create dynamic ad content personalized for your audience</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign" target="_blank">Learn more about creating a Facebook &amp; Instagram Ads with Wix campaign.</a></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>A new Meta Ads account is created for you when you launch a Facebook &amp; Instagram Ads campaign with Wix. Any existing Meta Ads accounts you may have are separate from this account.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">AI Targeting finds the optimal audience</h2></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/04/03/24043c72-eaa2-4c25-a845-7aadc80d7d0e/b34a311c-12b0-436c-ba3f-5fc1f7cad198.jpg" alt="A screenshot of setting up facebook and instagram ads by choosing Ad targeting." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="run-multiple-campaigns-tailored-to-your-business-needs" level="3">Run multiple campaigns tailored to your business needs</h2></div><div data-component-type="text"><div>Below are some frequently asked questions about creating a Facebook &amp; Instagram Ads campaign with Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What setup is required before I launch a campaign?</h4><div class="collapsible-content"><div>Before you can run a Facebook &amp; Instagram Ads campaign with Wix make sure you've completed the following steps:</div><ul>
  <li>Publish your site</li>  <li>Upgrade your site with a plan </li>  <li>Connect a custom domain</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What steps are involved in creating a Facebook &amp; Instagram Ads campaign?</h4><div class="collapsible-content"><div>You create your campaign from your Wix dashboard. The dashboard walks you through step-by-step instructions for each element of the campaign, including:</div><ul>
  <li>Picking locations you want to advertise (cities, countries, etc.)</li>  <li>Creating your ad content and uploading ad creative (image, video)</li>  <li>Deciding on an ad budget that works for your business</li>  <li>Launching your campaign</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I have to connect my existing Meta Ads account?</h4><div class="collapsible-content"><div>No. When you create Facebook &amp; Instagram Ads with Wix campaign and purchase a subscription, Wix creates a new Meta Ads account for you. If you already have an existing Meta Ads account, that account is separate from this one.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How much does it cost to run a campaign?</h4><div class="collapsible-content"><div>Facebook &amp; Instagram Ads with Wix is paid through a monthly subscription. When you set your campaign budget (daily spend on ads) you can see how much the monthly subscription amounts to. <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-faqs-about-the-campaign-budget-and-subscription" target="_blank">Learn more about your monthly subscription and budget</a>.</div><div><br /></div><div><strong>Note: </strong>The subscription options available to you may vary depending on your geographical location and <a data-composite="true" href="https://support.wix.com/en/article/gdpr-frequently-asked-questions" target="_blank">GDPR regulations</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I connect an existing Meta Ads account to my Facebook &amp; Instagram Ads with Wix campaign?</h4><div class="collapsible-content"><div>Currently, Facebook &amp; Instagram Ads with Wix does not offer the option to connect an existing Meta Ads account with your campaign. Any campaigns and campaign data launched with Wix can only be managed through the Wix dashboard. </div><div><br /></div><div>All data from your personal Meta Ads account, in the Meta platform, or the Meta Ads interface can only be managed through Meta.</div></div></div></div>

Create a campaign with Facebook &amp; Instagram Ads with Wix and get your business in front of thousands of people. The entire campaign setup, creation, and launch process takes place in your Wix site...

Facebook & Instagram Ads: Creating a Campaign

<div data-component-type="text"><div>Create a campaign with Facebook &amp; Instagram Ads with Wix and get your business in front of thousands of people. The entire campaign setup, creation, and launch process takes place in your Wix site dashboard. Choose your ad targeting audience using Wix's AI powered targeting tool, create your content, and pick a daily budget for your campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Before you create a campaign:</div><div class="info-content"><div>Make sure you've completed the following setup steps:</div><ol>
  <li>Publish your site.</li>  <li>Upgrade your site by purchasing a plan.</li>  <li>Connect a custom domain.</li></ol><div>To complete the setup checklist, <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard and select a campaign goal to get started.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-choose-a-campaign-goal" level="3">Step 1 | Choose a campaign goal</h2></div><div data-component-type="text"><div>The first step in setting up a campaign is choosing a campaign goal. Depending on the Wix apps you have installed and if you have a payment method connected, you can select a <strong>Sales</strong> or <strong>Leads</strong> campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>To create a Sales campaign, you must connect a payment method.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To choose a campaign goal:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard.</li>  <li>Select a goal:
    <ul>
      <li><strong>Boost sales:</strong> Create a Sales campaign to promote your business to your audience likely to purchase your product and/or service.</li>      <li><strong>Get sales (For Wix Stores): </strong>Create a Sales campaign with a dynamic image carousel or single image/video to advertise your products.</li>      <li><strong>Generate leads: </strong>Create a Leads campaign to promote your business to your audience likely to share contact info or submit a form.</li>    </ul>  </li>  <li>Click <strong>Get Started</strong>.</li>  <li>Sign in with your Facebook account.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/d0a57372-7cce-4a9e-83a0-83e85982e0d4/e37c796f-667e-48ec-aeb7-a6665fd63309.jpg" alt="A screenshot of the choose campaign goal page of the Facebook dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-connect-your-facebook-assets" level="3">Step 2 | Connect your Facebook assets</h2></div><div data-component-type="text"><div>The next step before is to connect your Facebook assets to Wix. These include:</div><ul>
  <li>Your Facebook Page</li>  <li>A Meta Business Account</li>  <li>A Facebook Pixel &amp; CAPI</li></ul></div><div data-component-type="text"><div>If you have previously connected a Facebook Pixel in Marketing Integrations, your assets should already be connected to Wix.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">If you want to advertise on Instagram:</div><div class="info-content"><div>Make sure your Instagram Business account is connected to the same Facebook page you're using for your Facebook assets. You can do this from Facebook. <a data-composite="true" href="https://www.facebook.com/business/help/345675946300334?id=419087378825961" target="_blank">Learn more about connecting your Instagram</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To connect your Facebook assets:</h2></div><div data-component-type="text"><ol>
  <li>Click <strong>Add Facebook Assets</strong>.</li>  <li>Go through the steps to add your assets.</li>  <li>Next click <strong>Connect Assets to Wix </strong>and go through the steps to connect your accounts. </li>  <li>Click <strong>Continue to Create Campaign</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/09/9747fcae-885d-4b09-b8ac-53b468aea2bd/20abe040-159b-40d4-801f-87909ed004bb.jpg" alt="A screenshot of the connect assets step of a campaign." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-choose-your-ad-settings-and-targeting" level="3">Step 3 | Choose your ad settings and targeting</h2></div><div data-component-type="text"><div>Now that the initial requirements are completed and you've connected Meta assets, you are ready to start building your campaign content. First you need to decide who you want your ad to target as well as the site page your ad will lead to.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>At the top of this section you can see the status of your Meta platforms. If your accounts are linked correctly the status is 'Linked.' If an account isn't linked you may have to go back and edit your Meta assets. <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign#faqs" target="">Learn more in the FAQ section of this article</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To choose your ad settings and targeting:</h2></div><div data-component-type="text"><ol>
  <li>Click the <strong>Site page that your ad will lead to</strong> drop-down to select the page visitors navigate to after clicking your ad (e.g. your Wix Stores product page).</li>  <li>Next select an option for campaign targeting. Targeting defines how you want to reach your audience.
    <ul>
      <li><strong>AI targeting:</strong> Allow Meta's AI find the optimal audience for your campaign. We recommend this option as the AI continuously monitors campaign performance and adapts to the data.
        <ol>
          <li>Enter the countries you want to target under<strong> Targeted countries</strong>.</li>          <li>Click <strong>Continue</strong>.</li>        </ol>      </li>      <li><strong>Custom targeting:</strong> Define your own audience using specific demographics of people.
        <ol>
          <li>Enter the places (cities, countries, zip codes) you want to target under <strong>Targeted countries</strong>.</li>          <li>Continue refining your audience by selecting a gender, age range, and audience interests.</li>          <li>Click <strong>Continue</strong>.</li>        </ol>      </li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/09/cb024a00-55cc-48d9-9fe6-8c48c162836e/341006a2-ebc2-4589-bb18-dc646e5a58e4.jpg" alt="A screenshot of setting up facebook and instagram ads by choosing Ad targeting." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-create-your-ad-content" level="3">Step 4 | Create your ad content</h2></div><div data-component-type="text"><div>Next create content for your ad that engages your audience and attracts attention. Your ad content consists of four main parts: primary text, media, ad headline, and a call to action button. The content is the same across both Facebook and Instagram ads.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Once you save a campaign, you can't update its ad format.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To create your ad content:</h2></div><div data-component-type="text"><ol>
  <li>Choose an ad format and follow the instructions to create your content. You will only see the dynamic carousel option if you are running a campaign with Wix Stores.</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Dynamic carousel (Wix Stores only)</h4><div class="collapsible-content"><div>A dynamic carousel personalizes your product catalog for the ad viewer. For example, if someone searches for 'Navy backpacks' online, a dynamic ad showcases your products that match the search term.</div><div><br /></div><ol>
  <li>Enter your ad content. The limit is 500 characters. Focus on the value and benefits of your products and speak directly to your audience.</li>  <li>(Optional) View a preview of what a dynamic carousel might look like and switch between platforms and ad types.</li>  <li>Click <strong>Continue</strong>.</li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/09/950fb3df-aaad-45f4-a631-eb420150ef01/a8b5bb8e-8407-45e7-9da1-f2bdcb68128b.jpg" alt="An example of a dynamic carousel Facebook ad." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Single image or video</h4><div class="collapsible-content"><ol>
  <li>Enter your primary ad text. The limit is 500 characters. Focus on the value and benefits of what you're offering and speak directly to your audience.</li>  <li>Upload media for your ad. Once you've added a media file, you can preview how it will appear in the live ad. Make sure your image or video meets <a data-composite="true" href="https://www.facebook.com/business/ads-guide/update?content_id=6v7AXR08Qqq4Kiu&amp;refsem_smb&amp;utm_termdsa-1598818772528&amp;gclidCj0KCQjwwYSwBhDcARIsAOyL0fj3kK0Nt4_cRA_fe4b5GCIg56r-RtpgS9i0Lds9ZjfrTwb45esNezcaAiPQEALw_wcB&amp;gad_source=1&amp;gclid=Cj0KCQjwwYSwBhDcARIsAOyL0fj3kK0Nt4_cRA_fe4b5GCIg56r-RtpgS9i0Lds9ZjfrTwb45esNezcaAiPQEALw_wcB" target="_blank">Meta's media requirements</a>.</li>  <li>Enter an ad headline to attract attention and inspire urgency in your audience. The limit is 40 characters.</li>  <li>Click the <strong>Call to action button</strong> drop-down to choose an option that inspires your audience to click your ad (e.g. Learn more, Buy now, Subscribe).</li>  <li>Click <strong>Continue</strong>.</li></ol></div></div></div><div data-component-type="text"><div>See how the ad appears online under <strong>Ad preview</strong>. Click between Facebook and Instagram at the top to see the ad on different platforms. You can also view how the ad appears in different formats (feed, story, reel).</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/03/25/aed73865-2b40-4d9a-ba67-d3a859c2e080/04b5abe2-d906-4be5-80a5-52de09226484.jpg" alt="An example of picking a media type for facebook ads." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-5-set-your-ad-budget-and-launch" level="3">Step 5 | Set your ad budget and launch</h2></div><div data-component-type="text"><div>The last step before launching a campaign is to choose a campaign budget and monthly ad credits subscription. Your ad credits are applied to your total ad credits each month to be spent on campaign impressions. The higher your budget, the more your ads are shown on Meta platforms.</div></div><div data-component-type="text"><div>Once you've set a budget and purchased your ad credits, you can launch your campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's the difference between my monthly ad credits and campaign budget?</div><div class="info-content"><div>Think of your ad credits as going into one big bucket. When you set a daily budget for your campaign, you're deciding how many ad credits the campaign should take from the bucket every day. Each month when you pay your subscription, you 'top up' your bucket of ad credits. You can also make a one-time payment to get more ad credits if you want to top up the bucket before your next subscription cycle.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To set your ad budget and launch:</h2></div><div data-component-type="text"><ol>
  <li>Choose an option under<strong> Set campaign budget</strong>:
    <ul>
      <li><strong>Select preset budget:</strong> Choose a preset daily budget based on our recommendations that shows the average daily impressions you will receive as well as your total monthly subscription with this budget. </li>      <li><strong>Enter custom budget:</strong> Enter an estimated daily spend for your campaign. When you enter a daily spend, the monthly ad credit subscription changes by default.</li>    </ul>  </li>  <li>Click <strong>Save &amp; Checkout </strong>to finish creating your campaign and submit your purchase.<br />
<strong>Note: </strong>If this isn't your first campaign, you won't see the checkout step. Instead, click <strong>Save &amp; Launch </strong>to launch the newest campaign.</li></ol></div><div data-component-type="text"><div>Your campaign now goes into review for Wix and Meta approval. This process can take up to 72 hours. Go to Facebook &amp; Instagram Ads in your site's dashboard to check on the approval progress.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The subscription options available to you may vary depending on your geographical location and <a data-composite="true" href="https://support.wix.com/en/article/gdpr-frequently-asked-questions" target="_blank">GDPR regulations</a>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/2d3a4c93-994f-46e6-a9d0-fa9e6cd2872e/7acfb9a4-d5da-40fa-88b4-5082d9bb2e83.jpg" alt="A screenshot of the set campaign budget page" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Facebook &amp; Instagram Ads by Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How does Meta's AI targeting work?</h4><div class="collapsible-content"><div>Meta's AI finds the right audience for you by:</div><ul>
  <li><strong>Defining your target audience:</strong> The AI shows ads to people with relevant interests and demographics.</li>  <li><strong>Adapting to your ad content: </strong>After analyzing your ad content, the AI will modify your target audience to get the best results.</li>  <li><strong>Learning from your campaign performance:</strong> The AI continuously monitors clicks, conversions and ad engagement and keeps refining your audience.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are Meta's media requirements for ads?</h4><div class="collapsible-content"><div>Make sure you choose media for your ad that meets Meta's requirements. </div><ul>
  <li><strong>Image resolution:</strong> Minimum 500x500 pixels</li>  <li><strong>Image file size: </strong>Maximum 30MB</li>  <li><strong>Video resolution:</strong> Minimum 120x120 pixels</li>  <li><strong>Video file size: </strong>Maximum 1GB</li>  <li><strong>Video duration:</strong> Between 1 second and 20 minutes</li></ul><div><br /></div><div><a data-composite="true" href="https://www.facebook.com/business/ads-guide/update" target="_blank">Learn more about Meta's media requirements for image and video ads</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is my Facebook account linked but my Instagram account shows 'not linked?'</h4><div class="collapsible-content"><div>If the Instagram status shows 'not linked' sign into the relevant page on Facebook and connect the relevant Instagram account. Once it's connected, refresh the campaign set up in your site's dashboard. <a data-composite="true" href="https://www.facebook.com/business/help/345675946300334?id=419087378825961" target="_blank">Learn how to connect to your Facebook page</a>.</div><div><br /></div><div>You can also go back to <strong>Edit Meta assets</strong> and change the Facebook page to a new one that has a connected Instagram account.</div><div><br /></div><div><strong>Note: </strong>Make sure the connected Instagram account is an Instagram Business account.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is included in my monthly ad credits subscription?</h4><div class="collapsible-content"><div>Each month you'll pay the subscription amount (including Wix's 15% fee) and it will be applied to your total ad credits.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is my daily spend estimated?</h4><div class="collapsible-content"><div>Your estimated daily spend refers to the number of ad credits your campaign uses for impressions each day. It is estimated as the spend appears in your local currency and will get converted into USD to pay Meta to show your ads.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are impressions?</h4><div class="collapsible-content"><div>An impression is counted each time an ad appears on the screen for the first time. For example, if an ad is on screen and someone scrolls down, then scrolls back up to see the same ad again, it still only counts as one impression. The actual total of impressions may be higher or lower depending on the daily spend, ad content, and campaign optimization.</div><div><br /></div><div><a data-composite="true" href="https://www.facebook.com/business/help/675615482516035" target="_blank">Learn more about impressions</a>.</div></div></div></div>

Create multiple campaigns for Facebook &amp; Instagram Ads with Wix, each tailored to your diverse business objectives, and experiment with your ad content to determine what yields the highest convers...

Facebook & Instagram Ads: Creating Multiple Campaigns

<div data-component-type="text"><div>Create multiple campaigns for Facebook &amp; Instagram Ads with Wix, each tailored to your diverse business objectives, and experiment with your ad content to determine what yields the highest conversion rate. Track all your campaigns from one place and make updates to the content and daily budget from your site's dashboard.</div></div><div data-component-type="text"><div>Running multiple campaigns allows you to:</div><ul>
  <li><strong>Test different ad content simultaneously:</strong> Try different ad text and creatives to see what drives the best results for your business. Try ads with shorter videos, longer videos, or image and text only.</li>  <li><strong>Promote a specific sale or service:</strong> Create one evergreen Facebook &amp; Instagram Ads campaign to generate more site traffic overall, and use another campaign to promote a specific sale or offering happening that month.</li>  <li><strong>Manage one subscription and budget for all campaigns: </strong>You don't have to worry about paying multiple subscriptions for each campaign. You pay one subscription and choose your budget. Then you can allocate your budget across all campaigns.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-campaigns-page" level="3">The campaigns page</h2></div><div data-component-type="text"><div>When you go to Facebook &amp; Instagram Ads in your site's dashboard, the first element you'll see is the main campaigns page. Your campaigns page gives you a quick breakdown of each campaign you've created. Every campaign has its own card with key performance indicators including impressions, total clicks, ad spend used, and daily spend.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Hover over a campaign and click <strong>Go to Dashboard </strong>to see all the data for that campaign.</div></div></div></div><div data-component-type="text"><div>Labels next to each campaign title show you the status of that campaign: <strong>Live</strong>, <strong>Paused</strong>, <strong>In Review</strong>, <strong>Disapproved</strong>, or <strong>Ended</strong>. Any live campaigns appear at the top of the list in chronological order.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/03/28/0442d592-5cce-45bb-b26a-83c76d5e0a26/4211c6ef-0149-460f-b3c1-35a8fc4885bb.jpg" alt="a screenshot of the main campaigns page" /></div></div><div data-component-type="text"><div>From the campaigns page you can also manage your subscription and budget as well as create a new campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="creating-multiple-facebook-instagram-ads-campaigns" level="3">Creating multiple Facebook &amp; Instagram Ads campaigns</h2></div><div data-component-type="text"><div>You can create as many campaigns as you want from your site's dashboard. Keep track of your spend for each campaign as well as the campaign status. For every new campaign, choose a daily budget that is allocated from your total ad credits.</div></div><div data-component-type="heading"><h2 id="" level="4">To create multiple campaigns:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard.</li>  <li>The campaigns page shows all your current campaign(s) in a list. Click <strong>Create New Campaign</strong> at the top right to make another campaign.</li>  <li>Customize the settings and ad content of your new ad campaign. <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign" target="_blank">Learn more about creating campaign content</a>.</li>  <li>Set your new campaign's daily budget. The daily budget is taken from your total ad credits.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How your budget works with multiple campaigns:</div><div class="info-content"><div>You pay for one Facebook &amp; Instagram Ads subscription regardless of how many campaigns you run. The subscription includes all your ad credits for your campaigns. When you choose a daily budget for a new campaign, it's taken from the total 'bucket' of ad credits available for all campaigns in your account. To get more ad credits, Click <strong>Manage ad credits &amp; budget</strong> in the campaigns page and increase your subscription.</div></div></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Launch</strong> to launch your new campaign.</li></ol></div><div data-component-type="text"><div>Your new campaign appears in the campaigns page. The status label is <strong>In Review</strong> until the campaign content is approved by Meta.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about creating multiple campaigns.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is there a limit on the number of campaigns I can create?</h4><div class="collapsible-content"><div>No. You can create as many Facebook &amp; Instagram Ads with Wix campaigns as you need to, but there is a minimum daily spend for each campaign.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the daily budget of my campaigns?</h4><div class="collapsible-content"><ol>
  <li>From the main campaigns page, click <strong>Manage Budget &amp; credits</strong> at the right.</li>  <li>View the ad credits remaining in the current billing cycle. Click <strong>Adjust Daily Budget</strong> to change your daily spend on each campaign.</li>  <li> Enter a new daily budget for the campaign(s) you want to change. At the bottom you can see the total daily spend across all your campaigns.<br />
<strong>Note:</strong> If you don't have enough budget for the new daily amount, you can increase your monthly subscription.</li>  <li>Click <strong>Save</strong> to update your daily budget. If you have also increased your subscription, you will go through the checkout process at this step.</li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/10/20/a3e721cf-5e12-4a97-ae30-27a5a1a7630c/6256f819-7589-42d9-8c09-6772a6e7b17e.jpg" alt="A screenshot of the manage subscription and budget page." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens when I pause a campaign?</h4><div class="collapsible-content"><div>When you pause a campaign, the campaign stops running and does not spend ad credits. The campaign status also changes to 'Paused' on the Campaigns page.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long should I keep multiple campaigns running if I am comparing them for performance?</h4><div class="collapsible-content"><div>You should give campaigns at least two weeks in order to see any potential patterns and identify what is working and where you can adjust. Start by checking in after seven days to see which campaign is driving more traffic. After that, if one is vastly underperforming, you can reassess. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens when I end all my campaigns?</h4><div class="collapsible-content"><div>When all of your campaigns have ended, <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-turning-off-auto-renewal" target="_blank">auto-renewal</a> of your Facebook &amp; Instagram Ads with Wix subscription will automatically turn off.</div></div></div></div>

Learn more about the Facebook &amp; Instagram Ads with Wix refund policy as well as what happens to any remaining ad credit if you pause a campaign.Facebook &amp; Instagram Ads with Wix refund policyA...

Facebook & Instagram Ads: About the Refund Policy

<div data-component-type="text"><div>Learn more about the Facebook &amp; Instagram Ads with Wix refund policy as well as what happens to any remaining ad credit if you pause a campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="facebook-instagram-ads-with-wix-refund-policy" level="3">Facebook &amp; Instagram Ads with Wix refund policy</h2></div><div data-component-type="text"><div>Ad credits added to Facebook &amp; Instagram Ads with Wix are paid with a monthly subscription. These payments are non-refundable.</div></div><div data-component-type="heading"><h2 id="" level="4">Additional information:</h2></div><div data-component-type="text"><ul>
  <li>Wix gets 15% of your payment for running and optimizing your campaign, the remaining 85% goes towards your ad budget which is spent on ad impressions.</li>  <li>Prices do not include VAT, which is determined based on your billing country.</li>  <li>To prevent your campaign being disapproved by Meta, make sure the campaign complies with <a data-composite="true" href="https://transparency.fb.com/policies/ad-standards" target="_blank">Meta's Advertising Policies</a>.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Facebook &amp; Instagram Ads with Wix policy, budget changes and more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I view my Facebook &amp; Instagram Ads with Wix invoices?</h4><div class="collapsible-content"><div>All invoices for Wix services can be viewed in the <a data-composite="true" href="https://www.wix.com/account/billing-history?referralAdditionalInfo=account-manager" target="_blank">Billing History</a> page of your account. Invoices may include VAT, which is determined based on your billing country.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens to my budget if I pause a campaign?</h4><div class="collapsible-content"><div>You can pause a campaign at any time. As soon as you pause, the following changes happen:</div><ul>
  <li>Your ad is no longer shown on Meta platforms.</li>  <li>Any remaining ad credits remain in your account to be spent on another active campaign or a new campaign.</li>  <li>If the paused campaign was your last active campaign on the account, auto renew for the subscription will be turned off automatically.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between my monthly subscription and my campaign budget?</h4><div class="collapsible-content"><div><a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-faqs-about-the-campaign-budget-and-subscription" target="_blank">Learn more about setting a campaign budget, choosing a monthly subscription, and getting ad credits</a>.</div></div></div></div>

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