Facebook & Instagram Ads: An Overview

3 min read
Facebook & Instagram Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Meta platforms. 

This integrated paid advertising solution seamlessly connects your Facebook & Instagram campaign to your site, and shows how ads convert site visitors across your business tools.
Ready to get started?
Go to Facebook & Instagram Ads in your site's dashboard to start creating your campaign.
An example of picking a media type for facebook ads.

The benefits of creating a Facebook & Instagram Ads with Wix campaign

When you create a Facebook & Instagram Ads campaign with Wix, you get the opportunity to advertise on Meta's platforms in addition to Wix's 24/7 customer support. You also get access to:
  • A guided, step-by-step setup process from your site's dashboard
  • Wix's integrated paid advertising solution
  • Seamless integration between Facebook & Instagram Ads and your Wix site for the most accurate conversion tracking
A screenshot of setting up facebook and instagram ads by adding media.

How to get started creating a campaign

The first step before you can create ad content and upload your media is to make sure your site is set up for advertising. Once you've completed the setup checklist, connect your Meta assets (Facebook page, etc.) and then start building out your campaign content.

To get started creating a campaign:

  1. Go to Facebook & Instagram Ads in your site's dashboard.
  2. Click Start Advertising
  3. Complete the Get ready to advertise on Facebook & Instagram checklist which includes:
    1. Publishing your site
    2. Upgrading your site by purchasing a plan that fits your business
    3. Connecting a custom domain
  4. Connect your meta assets to Wix including the Facebook page you want to advertise, the relevant Meta Business Account, and a Facebook Pixel & Conversions API (CAPI).
  5. Build your campaign including customizing your ad targeting, creating your ad content, and setting a budget.
  6. Purchase a Facebook & Instagram Ads with Wix subscription and launch your campaign.
Note:
A new Meta Ads account is created for you when you launch a Facebook & Instagram Ads campaign with Wix. Any existing Meta Ads accounts you may have are separate from this account.
A screenshot of setting up facebook and instagram ads by choosing Ad targeting.

FAQs

Below are some frequently asked questions about creating a Facebook & Instagram Ads campaign with Wix.

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