Wix Analytics: FAQs

All Wix sites include Wix Analytics, regardless of whether or not you have purchased a Premium plan. View overviews for site traffic, sales, marketing and more. You an also see specific reports for any Wix apps you have installed such as Wix Restaurants or Wix Stores.

There are some Wix Analytics features only available with a site plan, such as:

Every Wix Analytics report includes a glossary where you can learn more about the terms used in the report. To access a report's glossary:

No. Data is updated one hour after an event occurs. For example, if you received an online order or got a new site visitor, the information is reflected in the relevant report one hour later.

You can download reports (including their customized view) in CSV and excel format. If you want to export reports on a regular basis, you can subscribe to a report and select one of the supported formats.

Yes, you can now track visitor clicks on your site buttons and links with 2 new Wix Analytics Behavior reports: Button Clicks and Button Clicks over time. Learn more Wix Analytics Behavior reports.

Wix Analytics is available for all sites. It is not dependent on the builder used.

Currently, it is not possible to show data for different language versions of the site.

By default, pre-built Analytics reports are visible to all site collaborators with permission to view Analytics data. Newly created or duplicated reports are only visible to the creator and site owner, unless they are shared with others. 

Learn more about sharing reports.

Wix Analytics has extensive traffic reports as well as a Traffic Overview to give you a clear view of who is visiting your site as well as where they are coming from. View traffic by time of day, location, device, as well as new and returning customers. Learn more about traffic reports.

Historical data is stored in Wix Analytics. If you see traffic data for a deleted page, this is aggregated data that includes the dates when the page was still published.

This happens when the page was the very last page viewed in visitor's site session. This is because time on page is calculated by looking at the gap between a site visitor's current page and the next page they view in the site session. 

For example, if a site visitor entered Page A at 05:10:00, and then went to page B at 05:10:25, their time on Page A is 25 seconds. If they view page B and then move away from your site, the time on Page B is 00 as there is no timestamp for the next page they visited.

Data is updated one hour after an event occurs on site, and Wix Analytics reports usually update automatically. Sometimes, you might need to refresh the report by clicking the refresh button above the report, in order to update your data manually.

If you are using tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data. Learn more about why you are seeing discrepancies depending on the app you are using.

If Wix Analytics reports show fewer visitors than the number of clicks in the Wix Email Marketing campaign, it could be due to the following reasons:

If you are seeing multiple push visitor notifications in the Wix mobile app but you are seeing a lower number of visitors in the Traffic reports, it could be due to the following reasons:

Tip: You can check if traffic is getting tracked in Wix Analytics by accessing your site in Incognito mode or being logged out of your Wix account. Make sure to accept the cookies if you have a cookie banner enabled on your site. Then, check the Real-time Analytics page.

You can learn more about your sales by going to your sales reports or visiting your Sales Overview to get a deeper understanding of your customers' spending trends.

In Wix Analytics all bookings are tracked from the moment they are placed on your site. This includes all payment methods, including in-person payments.

You can locate clients who owe you money using the Clients with Overdue Payments report. 

It is not possible to remove data from Wix Analytics. However, if you cancel an order, it will be removed from your Sales reports. To cancel an order you must: 

Please allow one hour for your reports to update.

Note: Canceled orders and bookings are displayed in the Bookings reports with canceled statuses.

Your actual payouts may be different from what you see in Wix Analytics or Settlement reports due to several reasons:

Learn more about Wix Payments payouts.

If you update the currency on your site (e.g. from USD to EUR) your sales go through a conversion process. Wix converts sales data in the past using the exchange rate for the previous day.

Let's say you set your site currency to USD in March, but changed it to EUR in April. An order that was made in USD on March 12th is converted to EUR using the exchange rate from the previous day (March 11th). 

All sales made in the last year will be converted accordingly. Please note that even if the exchange rate from one year ago is drastically different than today, the process uses the conversion rate of the day before the order was made, not today's conversion rate.

You can find a sales/ revenue report with taxes in a number of analytics reports: Accounting reports, Sales reports (make sure to add a Tax column), Restaurant reports. 

To view tax reports, make sure you have set up taxes in your business application, e.g. Wix Stores, Pricing Plans, Wix Events.

Note: Some business applications do not support taxes, e.g. Wix Bookings, and Wix Restaurants if based outside of the U.S and Canada.

You can use the Sales by Billing Location report to display tax by jurisdiction. Alternatively, add the metrics Tax and Billing Region to any Sales reports or Accounting reports.