Wix Analytics: FAQs

Yes, you can check Wix Analytics overviews, reports, and pages on the go with the Wix app or Wix Studio app.

Wix app:

1. Go to your site in the Wix app.

2. Tap Analytics  at the bottom.

3. Scroll down to the relevant section.

Wix Studio app:

1. Go to your site in the Wix Studio app.

2. Tap Manage.

3. Tap Analytics and select the relevant page.
   

Note: Online programs reports are only available in your site's dashboard.

Every Wix Analytics report includes a glossary where you can learn more about the terms used in the report. To access a report's glossary:

1. Go to Reports in your site's dashboard.

2. Click on the report you want to learn more about.

3. Click View report definitions under the report title.

To view analytics for all your sites in one account, you need to use the Wix Studio enterprise solution. This feature is specifically designed for users managing multiple sites under one account.

The enterprise solution gives you access to the Analytics Overview, which allows you to see data summaries for all your sites, explore overall performance, and customize your dashboard to keep track of the data you're most interested in. 

Wix Analytics stores historical data, so data for deleted pages are not removed from reports. This means that you will see data for a deleted page if the selected time frame for the report includes dates before the page was deleted.

Tip: If you only want to see data for your current pages, adjust the report’s time frame to dates after you deleted site pages.

• Email Marketing reports show the number of clicks. In Wix Analytics, a site session is all the actions performed by a visitor and ends after 30 minutes of inactivity. 
• When comparing clicks to site sessions, it is possible to see a difference between the data. This is because the same visitor can click the email campaign links more than once during a session. Also, not all clicks will result in the site page loading.
• If the site has a cookie consent banner, Wix Analytics data can only be collected from visitors who have clicked "Accept”. This means it's possible that not all the clicks of the email marketing campaign will be reflected in the Wix Analytics reports.
• Some browser settings might prevent the collection of data, also resulting for the data to not be collected by Wix Analytics.

• (If your site has a Cookie Banner enabled) Since your site has a Cookie Banner, traffic data won't be collected unless your site visitors accept the cookies. A Cookie Consent message appears in the Wix app as well.
• Wix Analytics measures only unique visitors & sessions, while in the Wix mobile app notifications are pushed every time someone accesses the site.
• Wix Analytics and Wix Chat both push live site visitor notifications to the Wix mobile app, but they use different bot filtering algorithms. You can check what bots and in what amount hit your site in the Bot Traffic over Time report.
• If you are logged in to your Wix account, any of your visits using the same device & browser to your own sites won't be counted in traffic and conversion reports. You can find more details here.

• Gift card purchases are not included in the widget. The sales value updates only when the gift card is redeemed. For example, an order for a $50 gift card will be listed in the table but will only be included in the widget when redeemed.
• The orders table displays sales in the original currency used for each order. If your site uses multiple currencies, the widget will show the total sales after converting all currencies to your site's main currency.
  Tip: If you sell in multiple currencies, access your Sales by Currency report to view your sales by each currency.

1. Cancel it in the Orders tab
2. Cancel it in your Bookings calendar

• While your settlement report only includes transactions made with Wix Payments, Wix Analytics collects information about sales from all payment methods set up on your site (i.e. Wix Payments or any other credit card payment provider, PayPal, manual and in-person payments).
• Wix Analytics tracks all orders and bookings once they are placed on your site, regardless of their payment status. Payouts can only be made from orders and bookings that were paid for online. 
• The sales numbers (e.g. Total Sales, Net Revenue) that you see in the Sales reports are based on the order date. If you need the sales data to be based on the actual payment date and not the order date, you should refer to the Payments Summary report.
  Tip: You can add the Payment method column to the Payments Summary report to check payment volume breakdown by different payment methods (e.g. credit card, in-person).

• This conversion process is implemented on the day after you switch site currency. On the day of the change, sales data won’t be adjusted yet.
• If you've set up any alerts for sales only the currency symbol is updated, not the alert threshold itself. For example, if you set an alert to warn you of sales below 100 USD, the alert now switches to sales below 100 EUR.

• To view your tax reports, make sure you have set up taxes in the relevant Wix apps.
  Tip: Learn how to set it up for Wix Bookings, Wix Stores, Wix Restaurants (New), Pricing Plans, and Wix Events.
• Some Wix apps (e.g. Wix Bookings, Wix Restaurants) do not support taxes if based outside of the U.S and Canada.