About Your SEO Reports in Wix Analytics

The Google search performance over time report shows you how the search terms that display your site in search results are performing over different time periods.

The top search queries on Google report shows you which search queries are most likely to show your site on Google search results.

Use this report to discover which of your site pages are performing best on Google search results.

This report lets you see how different search queries are ranking over time based on how often they show your site in search results.

The bot traffic over time report shows you which search engine and social network bots crawl your site over different time periods. By default, your report will display results for the most common bots.

The bot traffic by page report shows you which of your site pages get the most bot activity. 

Use this report to find out if any of your site pages are experiencing issues which require your attention. 

Search engines and social network bots crawl your site pages in order to index them and determine which pages to offer in search results. The exact amount of site pages that they crawl is your site's crawl budget. It depends on your site's popularity and how often you add new and relevant content.

The data on your site's Google search performance is taken from Google Search Console. Performance data from Google isn't available instantly. Some of the more recent data (e.g. in the last 72 hours) may not appear yet.

Google counts a click as any click that takes someone away from Google's search to a non-Google search page. An impression is when someone sees a link to your site in search results but does not click on it.

Learn more about the difference between clicks and impressions.

Status codes are server responses which tell us if a request is successful or not. For example, if you click a link and the page shows the status "404: Page not found", this means the page you're trying to reach has been unpublished, or the URL is incorrect.

There are five classes of status code, and the first number indicates the server response:

On the All Reports page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).

You could also switch between report views within a report by clicking the options at the top.

SEO reports include a glossary that defines the terms used. To view these definitions, select a report and click Show report definitions under the report name.

Learn more about the Wix Analytics glossary.