# Wix SEO Setup Checklist: Creating Your SEO Checklist

Source: https://support.wix.com/en/article/wix-seo-setup-checklist-creating-your-seo-checklist (updated 2026-09-22)
Related: Wix developer documentation, https://dev.wix.com/docs/llms.txt; Help Center index, https://support.wix.com/en/llms.txt

The Wix SEO Setup Checklist is a step-by-step checklist designed to help you improve your site's search engine optimization (SEO) based on your business's information and your [keywords](https://support.wix.com/en/article/using-keywords-on-your-sites-pages). It also lets you connect and verify your site with Google so that your site appears in search engine results.

You can create your SEO Checklist in your site's SEO & GEO dashboard. GEO (Generative Engine Optimization) shows how your site appears in AI answers. Enter the name of your business, select whether you serve your customers from a physical address or online, and add 3 keywords that describe your business and what you offer.

> **Important:** To connect to Google Search Console, you must have a [Premium plan](http://www.wix.com/upgrade/website) and a domain connected to your site. This can be either a domain [purchased from Wix](https://support.wix.com/en/article/connecting-a-domain-purchased-from-wix) or a domain purchased [from another domain host](https://support.wix.com/en/article/connecting-a-domain-purchased-elsewhere). Learn more [about the SEO Setup Checklist requirements](https://support.wix.com/en/article/improving-your-online-presence-with-the-wix-seo-setup-checklist#important-information-about-the-seo-wiz).

### To create your SEO Checklist:

1. [Go to SEO & GEO](https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/seo-home?referralInfo=KB-3c4f785a-4597-467a-8279-ceddc7b499e2&title=Select%20a%20Site&buttonText=Go+to+SEO) in your site's dashboard.
2. Scroll down to **Tools and settings**.
3. Click **SEO Setup Checklist**.
4. Click **Get Started**.
5. Enter a name for your site under **What's Your Business or Site Name?**.  
**Tip:** You should make sure to keep the name consistent with the name that's written on your site.
6. Click **Next**.
7. Select whether you serve your customers from a physical location or online.

![Selecting where you serve your customers in the SEO Wiz.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/04/14/df28078f-39f1-431b-8bbd-c507a8926210/726d9605-61a1-4707-860b-c2d37d2177ac.png)

> **Tips:**
>
> * If you have a physical location, you can add up to five addresses.
> * You can [edit the addresses later](https://support.wix.com/en/article/wix-seo-setup-checklist-adding-multiple-locations) if you need to change them.

1. Click **Next**.
2. Add [up to 3 keyword phrases](https://support.wix.com/en/article/wix-seo-setup-checklist-viewing-and-updating-your-keywords) that describe your business and what it offers.

![A screenshot of adding keywords in SEO Setup Checklist](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2023/03/16/209af4f1-c849-47d6-94c6-bdcc4f2752e9/2158b858-3d26-4181-8ca3-fab680c36473.jpg)

> **Tips:**
>
> * Your keywords should be 2-4 words long.
> * Press **Enter** to separate the phrases.
> * You can change these keywords later if you want to try different ones.
> * Click **See examples** to see some good examples and bad examples of keywords.

1. Click **Find high performing keywords** if you want suggestions for strong keywords for your site. [Learn more about keyword research tools](https://support.wix.com/en/article/using-keyword-research-tools-to-optimize-your-sites-seo)
2. Click **Next**.

Your personalized SEO Checklist will be ready in seconds. Follow the steps of your checklist to connect your site to Google.

> **Important:** It can take some time for Google to index your site's pages and display them in search results.

---

> **What's next?**
>
> * [Optimize your content for SEO](https://support.wix.com/en/article/optimizing-your-sites-content-for-seo) to help your site rank higher in search results.
> * Strengthen your online presence by adding integrations that help you market your site and grow your audience. [Learn more about Wix marketing integrations](https://support.wix.com/en/article/about-marketing-integrations)