Wix Analytics: Understanding the Sales Overview
4 min read
Your Sales Overview displays your site's sales and transaction information. View metrics such as top selling products and sales by traffic source to discover a deeper understanding of your customers spending trends.
The sections shown vary based on your business type and installed Wix apps (e.g. Wix Stores, Wix Bookings, Wix Restaurants). Learn more about each section below.
You can find the Sales Overview page in the Overviews section under Analytics in your site's dashboard.
Note:
Traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) will not appear in these reports. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.
Total sales
This chart allows you to see your total sales, orders and bookings over time. Compare data ranging from the previous week, month or year to gain insights into seasonal trends, profitability and demand.
Sales by traffic source
Find out which sites, search engines, and social media sites drive the most sales to your site. Identify channels ripe with opportunity and tailor your marketing efforts to boost your business outreach.
Note:
Sales made without a site visit (e.g. offline sales, recurring orders) are not counted here.
Top stats
Use this overview to find out what products are selling best, what items are converting the most and what services are being booked most often.
What other top stats might I see?
Note:
These metrics vary depending on your business app. For example, if you've installed Wix Events you will see 'Tickets sold' as a top stat.
Top paying customers
Explore which of your customers has paid or ordered the most from your site. Strengthen your understanding of your top paying customers and what keeps them visiting your site.
Sales by billing location
View where your customers are located, and how specific locations are performing. Harness this information to help you pinpoint regional trends, enabling you to tailor your marketing efforts.
Sales breakdown
This report shows the sales channels that flourish, to help you understand where to focus your efforts. See a sales breakdown by various metrics including channel, one-time vs recurring and online vs offline.
New vs. returning customers
Find out how much of your site traffic is from new and returning visitors. This graph can help you understand whether you need focus on attraction and conversion or nurturing relationships with loyal customers.
Looking for more information?
- Click the date picker drop-down at the top of the Sales Overview to change the time period that data is pulled from (the default is 30 days). Note that data from the current day is not yet included.
- Click See full report in a section to see an in-depth report about each sales activity. Learn more about your sales reports.
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