Wix Contacts: About Your Contact Panel

4 min read
Wix Contacts provides a comprehensive way to manage and interact with your site visitors. By utilizing the Contact Panel, you can gain valuable insights into how users engage with your site, helping you to build stronger relationships and tailor your marketing efforts effectively.
A screenshot of the Contact Panel.

Easily access and manage your contacts

When you click on a contact, their information appears in the panel on the right. Wix collects and stores important data on how contacts engage with your site, like subscribing to newsletters, making purchases, or visiting particular pages. By examining this data in your contact panel, you can identify and target users based on their actions. This informed strategy enables you to customize your marketing efforts and strengthen your connections with your audience.
A screenshot of the contacted me label in the contacts panel.

Customize your panel with pinned actions

Save time when managing workflows, sending invoices or booking appointments by pinning actions to the top of your contact panel. You can set frequently-used actions for individual contacts, allowing you to customize actions based on the specific needs of each customer.
A screenshot of the contact panel showing actions pinned to the top.

Organize your contacts with labels

Group your contacts based on their relationship to your business by adding labels. This organization ensures that you can quickly find and manage different types of contacts efficiently.
Each contact can have multiple labels such as leads, customers, and service providers. Use labels to filter your contacts, send email marketing campaigns to multiple contacts at once, and more.
A screenshot of the labels menu open in the contact panel.

Strengthen your knowledge of your customer base with segments

Analyze and segment your customer base to gain a greater understanding of who your customers are and how they're interacting with your site. Segments group your customers using conditions defined by you.
For example, if you know you want to target customers who have spent a lot in the past but haven't visited your site in a while, you could create a segment that identifies people who have spent more than $500 but haven't visited in the last 3 months.
A screenshot of a filters being added to a new segment.

Stay informed by setting tasks for your contacts

Create tasks and set due dates directly in your contact panel, with easy access to your Tasks & Reminders dashboard. You can assign tasks to yourself or anyone on your team, and mark them as complete once they're done. Setting tasks for individual contacts helps you stay organized and prioritize your work.
A screenshot of the contact panel with the Tasks menu open, showing an upcoming task.

Grow your site's community by setting contacts as members

Some contacts may want to sign up to your site to access specific services and content. You can set individual contacts as site members directly in the contact panel. Once you set a contact as a member, they automatically get an email asking them to create a password for their new account.
A screenshot of the contact panel with the Member info menu open, with the Set Contact as Member option highlighted.

Keep track of loyalty point usage

View each of your contacts' loyalty points balance and their activity straight from their contact panel. This allows you to easily access their points history and gives you a better idea of how often they gain and redeem points. 
A screenshot of the contact panel with the Loyalty points menu open, showing the contact's point balance.

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