Wix Analytics: Discrepancies Between Wix Analytics & Data in Other Tracking Tools
5 min read
If you are using Wix Analytics and other tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data.
Note:
The most common reason for seeing discrepancies in analytics data is cookie consent. Read more about it below.
In this article, learn more about:
Google Analytics data discrepancies
Click a title below to learn more about the differences between Wix Analytics and Google Analytics data:
Differences in Traffic Data
Differences in Sales and People Reports
Differences in Metric Names
Differences in Time Frames
Google Ads data discrepancies
Click a title below to learn more about the differences between Wix Analytics and Google Ads data:
Discrepancies caused by disabled URL auto-tagging
Metrics that are similar, but not the same
Facebook Ads data discrepancies
Click a title below to learn more about the differences between Wix Analytics and Facebook Ads data:
Differences in metric names
Differences in Traffic Source attribution models
Differences in data due to visitors changing devices or browsers
Other reasons for data discrepancies
Click a title below to find more reasons for data discrepancies in Wix Analytics:
Discrepancies when using multiple marketing channels
Cookie Consent data discrepancies
Discrepancies caused by Analytics Blockers
Discrepancies caused by timezone differences
Discrepancies due to data latency
Discrepancies due to different bot algorithms
Discrepancies resulting from HTTPS redirects in promotion tool ads
Missing clicks in promotion ad tools
Need help?
If you need further assistance with Wix Analytics data discrepancies, contact us for support.
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