Wix Analytics: About Wix Analytics Reports
3 min read
Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your data, customize your reports to focus on data that interests you, and create new custom reports from scratch.
You can find the All Reports page under Analytics in your site's dashboard.
Viewing your reports
Wix Analytics reports include a broad range of editable pre-built reports to display your data.
To view your data in a specific format, click an icon displayed next to a report:
- Table
displays your data in rows and columns. - Bar Chart
displays and compares your data. - Line Chart
shows how your data has changed over time. - Map
displays geographical data. - Pie Chart
displays your data in sections. - Heat Map
displays your data using intensity of color in grid format. - Funnel
displays your data in steps. - Combo Chart and Bar Chart Split
display multiple data series in one report.
About the report categories
Your reports are divided into categories to help you find information about how your business is performing, and new reports are being added all the time. Depending on the Wix products you use, your reports will be split into categories, including:
Understanding partial reports
Wix provides you with tools to build GDPR compliant websites. If your sites have Wix's cookie banner enabled, Analytics does not report visitor data before visitors actively consent to analytics cookies to be placed on their device. In such cases, Traffic and Behavior reports will be partial.
To learn more, read Displaying a Cookie Banner on Your Site.
Customizing your reports
You can view your reports in different ways and customize them to present the data according to your preferences. Learn more about customizing your reports.
You can also create new reports from scratch or duplicate and edit an existing report to discover more about your business.
Important:
To create a new report or duplicate and edit a report, you must upgrade your Wix site to a Business Elite plan (for Wix Editor users) or an Elite plan (for Studio users).
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