Email Marketing: Understanding Wix Analytics Reports

This report provides insights into how the links included in your emails are performing. You can track the total link clicks and unique link clicks, helping you understand how many people are clicking the call-to-action or interacting with 'learn more' links.

Note: If an image and a button in the same email lead to the same URL, you will see a combined number of clicks on the report as clicks are tracked per link. However, if you use the same site page URL (e.g. your site's homepage) in multiple emails, the report will show multiple clicks since the clicks came from different emails.

This report lets you see all the emails you've sent in one list and helps you make decisions as you compare them. You can see here the email open and click rates, and how many sales they generated within 30 days.

This report allows you to see how recipients engage with your marketing and automated emails. You can use this report to see how a certain metric has changed over time by selecting a time period and grouping by day/week/year.

For example, you can see how engagement with emails (opens and clicks) has changed over the past 30 or 90 days, or check which day of the week receives the highest unique opens.

Marketing reports include a glossary that defines the terms used. Access the relevant report and click View report definitions under the report name. 

Learn more about the Wix Analytics glossary.

Click the Add to Saved reports icon  next to a specific report to add it to your saved reports at the top of the All Reports page.

On the All Reports page, hover over a report to see the different views available. The graphs offered vary according to the type of report (e.g. tables, line charts, maps). 

If you're already viewing a report, you can switch between report views at the top to access several types of graphs.