Email Marketing: Understanding Your Email Marketing Statistics

7 min read
Stay on top of your Email Marketing efforts by keeping track of your campaign statistics. With this valuable information at your fingertips, you'll have the insights you need to craft effective and engaging campaigns in the future.

Accessing your campaign statistics

From the Email Marketing tab in your site's dashboard, you can get a comprehensive view of your delivery, traffic, and device data, allowing you to see exactly how your audience is responding to your campaigns. 

To access your campaign statistics:

  1. Go to Email Marketing in your site's dashboard.
  2. Click the Check Stats icon on any published campaign.
Screenshot of a managing options of a published campaign.

Understanding your email statistics

The first tab on your statistics page is designed to display your email statistics. This page contains detailed information on your delivery, traffic, and device data, which can give you valuable insights into the performance of your campaigns.
Note:
Email statistics update every 3 hours, so you can track the progress of your campaigns and make informed decisions about future efforts.

Understanding your email recipients

On your Email Recipients tab, you can see the list of contacts your campaign was sent to. You can filter this list by any statistic including two additional filters, Not Opened and Not Sent. 
Not Sent: The list of recipients that were not sent to if sampling to a new client list is not passed.
Not Opened: The list of recipients who did not open your campaign. 
Screenshot of the options in the email recipients tab.
Tip:
Click Download at the top right of any filtered list to export the list.

Understanding your social statistics

Your Social statistics shows how people engage with your campaign. The data displayed includes total views and clicks on your campaign on social media platforms, clicks on the campaign URL, and any time View in a browser was clicked in the email campaign.

Discrepancies in your statistics

It may take some time for recipients to read your email campaign, and for the information in your Wix Email Marketing Dashboard and statistics to update accordingly. 
If you view your statistics more than 24 hours after sending an email campaign and your statistics don't seem accurate, please submit a support ticket and include the following information: 
  • The URL of the email campaign
  • The date you sent the newsletter
  • The number of contacts you sent to
  • The names of contact groups you sent to
  • A few examples of email addresses you've sent to
  • Describe what is inaccurate about your statistics

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