Increasing Email Deliverability of Emails Sent From Your Business Email

3 min read
Using Wix Email Marketing?
If you need to improve deliverability for your email marketing campaigns sent through your site's dashboard, please see the linked article instead.
Email Deliverability is a way to measure the success at which emails from your business email arrive into your customers' inboxes. You can track the number of people who come to your site after clicking a link in an email they received from you (also known as email traffic).
If the emails you send don't get a good deliverability rate, there are several steps you can take to reach more people. 
In this article, learn about:

Factors that affect your email deliverability

There are many factors that affect your email deliverability, such as your message's design, content and relevance, your IP address reputation, and how often you send emails.
There are a number of reasons why an email might not reach the intended inbox:
  • Hard bounce: The email address is invalid or does not exist
  • Soft bounce: There was a technical issue when sending to the address
  • Spam folder: Email filtered as spam
  • Blocked: Blocked by an ISP or internet protocol
A low deliverability rate likely means that your emails are not delivered, or arrive to your users' spam folders. To ensure your emails don't get blocked or marked as spam, try adding SPF and DKIM records to your account.

Adding SPF or DKIM records to your account

SPF and DKIM records are used to authenticate your email account. 
From November 2022, new senders who send emails to personal Gmail accounts must set up either SPF or DKIM. Google performs random checks on new sender messages to personal Gmail accounts to verify they’re authenticated. Messages without at least one of these authentication methods will be rejected or marked as spam.
SPF / DKIM record values can be sourced from your email provider. Whether your email provider is Gmail, Outlook, Yahoo or other, you'll need to add at least one of these records to be sure of authentication when sending mail to a Google mailbox. 

Adding an SPF record

An SPF (sender policy framework) record permits your mail server to send emails on behalf of your domain. This helps to prevent spammers from sending messages with a forged email address whilst claiming to be from your domain.
Using an SPF record demonstrates that you're conscientious about protecting against online threats, which is good for your sender reputation.
For business emails purchased from Wix, learn how to add an SPF record to your Gmail account. For non-Google emails, contact your provider for instructions on how to add an SPF record. 

Adding a DKIM record

A DKIM (Domain Keys Identified Mail) record is an email authentication method. It verifies that your email was sent from a reliable, trustworthy source, and was not modified in transit.  
Learn more about DKIM records and how to add a DKIM record to your Gmail account. For non-Google emails, contact your provider for instructions on how to add a DKIM record.


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