Search Engine Optimization (SEO) is the art of getting your site to rank high in search engines when people search for relevant content. If you want to create a website for free, SEO can help your sit...

Getting Your Site Found on Google: SEO Best Practices

Discover how to enhance your website's visibility with effective Search Engine Optimization (SEO) strategies. This comprehensive guide covers essential SEO best practices, including creating quality content, researching keywords, optimizing on-page elements, and ensuring a great user experience. Learn to utilize Wix tools like the SEO Assistant and Site Inspection to monitor your site's performance and make informed decisions. By following these steps, you can improve your site's ranking on search engines and attract more visitors.

<div data-component-type="text"><div>Search Engine Optimization (SEO) is the art of getting your site to rank high in search engines when people search for relevant content. If you want to <a data-composite="true" href="https://www.wix.com" target="_blank">create a website for free</a>, SEO can help your site appear on Google and other search engines when potential customers look for services like yours.</div><div><br /></div><div>To help you achieve this, we've assembled a comprehensive guide that explains fundamental SEO best practices and expert insights on harnessing the power of Wix tools.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to learn more about SEO?</div><div class="info-content"><div>Check out our <a data-composite="true" href="https://www.wix.com/seo/learn/resource/wix-seo-guide" target="_blank">complete Wix SEO guide</a> with everything you need to know about our SEO features and capabilities, along with how you can use them to optimize your site.</div>                </div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="seo-best-practices" level="3">SEO best practices</h2></div><div data-component-type="text"><div>There is a set of practices aimed at improving your website's visibility in search engine results pages. Remember that SEO is an ongoing process, and results may take time to materialize. Staying up-to-date with industry trends and algorithm updates is crucial to maintaining and improving your website's search engine rankings. </div><div><br /></div><div>Below are some SEO best practices you should consider.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Before you begin:</div><div class="info-content"><div>Make sure that you have <a data-composite="true" href="https://support.wix.com/en/article/enabling-search-engines-like-google-to-index-your-site" target="">set your site to be found by search engines</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Create quality content</h2></div><div data-component-type="text"><div>Let's talk about the magic ingredient—quality content. It's the key to climbing the Google ranks. If you ever find yourself wondering why you're not ranking as high as you'd like, consider taking another look at your list of target keywords. Put yourself in your customer's shoes and ask, &quot;What would one of my customers type into Google when looking for a business like mine?&quot;</div><div><br /></div><div>Content is at the heart of SEO. Create high-quality content that not only incorporates your target keywords but also provides valuable information, answers questions, and engages your audience. For example, make sure your products or services have clear descriptions, and write engaging blog posts. Consistency in content creation is essential for building authority.</div></div><div data-component-type="text"><div>Google tends to favor sites that are well-written and frequently updated content. Regularly publishing blog posts, ones that your target audience will enjoy or find informative, is a very effective way of doing so. It helps attract and engage your target audience and get links (backlinks) to your site from relevant or reputable sites. This improves your online reputation and credibility, increasing your chances of ranking higher in search results.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn how to <a data-composite="true" href="https://www.wix.com/business/solutions/bio-website" target="_blank">create a free bio website.</a> </div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Research keywords</h2></div><div data-component-type="text"><div>Conduct thorough research to identify the most relevant and valuable keywords for your website. Understanding what terms your target audience uses will guide you in creating content that aligns with their interests and needs. </div><div><br /></div><div>Use <a data-composite="true" href="https://support.wix.com/en/article/using-keyword-research-tools-to-optimize-your-sites-seo" target="">Wix's keyword research tool integration</a> to discover descriptive and intricate keyword strings, ensuring your content addresses the depth and complexity of user search queries, moving beyond basic terms like 'shoes'. It can help you discover valuable keywords that strike a balance between search volume and competition. </div><div><br /></div><div>Remember, the strategic use of long-tail keywords, which are longer and more specific keyword phrases, can significantly boost your online visibility and engagement. For example, instead of targeting the broad keyword 'shoes,' you could use a long-tail keyword like 'best running shoes for flat feet.' This caters to a more specific audience looking for precisely what your site offers. Long-tail keywords allow your site's content to align more closely with the unique queries that users enter into search engines. This, in turn, increases the likelihood of your site appearing in relevant search results and attracting highly targeted traffic.</div></div><div data-component-type="heading"><h2 id="" level="4">Add keywords to your site's pages</h2></div><div data-component-type="text"><div>It's not just about having keywords; it's about using them thoughtfully. Take a look through your website and make sure you've sprinkled those keywords where they belong. That means in your headlines, body text and more. The trick is to make it all sound natural, like a friendly conversation with your visitors.</div></div><div data-component-type="text"><div>Remember, keywords should be optimized at the page level, not the site level. Each page can and should be tailored to different keywords within a related topic. It's not about repeating the same word excessively but ensuring that each page thoroughly explores a specific topic or keyword to enhance its relevance and user experience.</div></div><div data-component-type="heading"><h2 id="" level="4">Optimize on-page SEO</h2></div><div data-component-type="text"><div>Optimize on-page elements like title tags, meta descriptions, headers, and URLs with your chosen keywords. These elements provide search engines with valuable context about your content, making it easier for them to rank your pages in search results. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Use the Wix SEO Assistant to help you <a data-composite="true" href="https://support.wix.com/en/article/improving-your-pages-seo-with-the-wix-seo-assistant" target="">optimize your site's pages for search engines</a> and learn how to <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">optimize your site's content for SEO</a>.</div>     </div></div></div><div data-component-type="heading"><h2 id="" level="4">Understand the technical SEO aspects</h2></div><div data-component-type="text"><div>Technical aspects, such as creating an XML sitemap, using robots.txt to guide search engine crawlers, fixing broken links, and implementing HTTPS for security, are foundational to a well-optimized website.</div><div><br /></div><div>Wix built-in features ensure your site comes with an optimized sitemap and robots.txt file right out of the box, so you don’t have to do any optimization yourself. It also includes automatic redirects to help prevent broken links right from the start.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/understanding-your-sites-sitemap-file" target="">your site's sitemap file</a>.</div>      </div></div></div><div data-component-type="heading"><h2 id="" level="4">Ensure a good user experience (UX)</h2></div><div data-component-type="text"><div>An intuitive and user-friendly website design, easy navigation, and a logical site structure enhance the user experience. Google rewards websites that prioritize user satisfaction with higher rankings.</div></div><div data-component-type="heading"><h2 id="" level="4">Update your business information (for local businesses)</h2></div><div data-component-type="text"><div>For businesses with physical locations, optimizing your Google My Business listing and maintaining consistent business information (Name, Address, Phone Number) across the web is crucial for local search visibility.</div><div><br /></div><div>You can manage your Google Business Profile details in your Wix account. Update your photos to showcase new goods and services, or update your opening hours and contacts details. When you edit your profile information on Wix, the changes are also saved in your Google Business Profile.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/about-google-business-profile" target="">Google Business Profile</a>.</div>     </div></div></div><div data-component-type="heading"><h2 id="" level="4">Regular monitoring and analysis</h2></div><div data-component-type="text"><div>Use tools like Google Analytics and Google Search Console to continuously monitor your website's performance. Analyzing keyword rankings, traffic patterns, and conversion rates helps you make informed SEO decisions.</div><div><br /></div><div>With Wix Site Inspection, you can scan your site's pages for issues that could affect how they rank in Google search results. Get insights about discoverability, mobile usability, and indexability of your pages on one dashboard so you can identify the most important issues to fix.</div><div><br /></div><div>Wix Analytics Search Engine Optimization (SEO) reports offer valuable insights to your site's SEO tailored to your business's information and keywords. Discover which search queries bring the most traffic to your site from Google. You can also use these reports to learn how <a data-composite="true" href="https://www.wix.com/seo/learn/resource/how-to-optimize-your-images-for-search-engines" target="_blank">search engine bots crawl your site</a>.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>To connect to Google Search Console, you must have a <a rel="noopener" target="_blank" href="http://www.wix.com/upgrade/website">Premium plan</a> and a domain connected to your site. This can be either a domain <a rel="noopener" target="_blank" href="https://support.wix.com/en/article/connecting-a-domain-purchased-from-wix">purchased from Wix</a> or a domain purchased <a rel="noopener" target="_blank" href="https://support.wix.com/en/article/connecting-a-domain-purchased-elsewhere">from another domain host</a>.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Regularly scan your site's pages for issues using the <a data-composite="true" href="https://support.wix.com/en/article/wix-site-inspection-an-overview" target="">Wix Site Inspection tool</a>. Analyze your site's SEO performance with <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-seo-reports" target="">Wix Analytics SEO reports</a>. </div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Make your site mobile-friendly</h2></div><div data-component-type="text"><div>Ensure that your website is designed to be mobile-friendly and responsive. With the increasing use of mobile devices for browsing, Google prioritizes mobile-friendly websites in its rankings. Just remember to <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-publishing-your-site" target="">publish your site</a> after making any edits or changes.</div></div><div data-component-type="heading"><h2 id="" level="4">Utilize social media &amp; promotions</h2></div><div data-component-type="text"><div>Don't just publish content; actively promote it through various channels, such as social media, email marketing, and outreach to industry influencers. Promotion helps your content reach a wider audience and attract more traffic. </div><div><br /></div><div>Encourage social sharing of your content as it can indirectly impact SEO by increasing visibility and driving more traffic to your site. Social media signals can contribute to improved search rankings.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Share exciting updates about your business by <a data-composite="true" href="https://support.wix.com/en/article/social-posts-creating-and-customizing-a-social-post" target="">posting on social media</a>. Use <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">Wix Email Marketing</a> to create, send and manage professional email marketing campaigns.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="additional-wix-tools-for-your-seo-needs" level="3">Additional Wix tools for your SEO needs</h2></div><div data-component-type="text"><div>Wix offers a comprehensive suite of tools to empower you with the best SEO techniques for all search engines, including Google, Yandex, Bing and Yahoo. </div><div><br /></div><div>It's important to understand that achieving remarkable SEO results takes time and dedication. Your ranking on Google is directly related to the effort you put into optimizing your site. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/using-the-wix-seo-dashboard-to-improve-your-sites-seo" target="">using the Wix SEO dashboard and tools to improve your site's SEO</a>.</div></div><div data-component-type="heading"><h2 id="get-started-with-the-seo-setup-checklist" level="4">Get started with the SEO Setup Checklist</h2></div><div data-component-type="text"><div>The SEO Setup Checklist is designed to help you kickstart your SEO efforts. Answer 3 questions to create a personalized checklist for your site's SEO. The checklist helps you with the initial set up needed for search results. Connect to Google and your site's homepage will be submitted for rapid indexing.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Go to the <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/seo-home/seo-setup?&amp;title=Select%20a%20site&amp;buttonText=Go+to+SEO+Checklist" target="_blank">SEO Setup Checklist</a> to create your site's personalized SEO checklist now. </div>                </div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/df73d4e5-2347-40cf-85a3-db0f959b301f/2023/10/01/c698e54c-afa7-413b-bb79-99ae9cebdf04/16295520-76ac-42f0-9a3e-05b875ac398e.png" alt="A screenshot of clicking Get Started in the SEO SETUP checklist." /></div></div><div data-component-type="heading"><h2 id="optimize-your-site-using-the-seo-assistant" level="4">Optimize your site using the SEO Assistant</h2></div><div data-component-type="text"><div>The Wix SEO Assistant continuously helps you in optimizing your site for search engines. It identifies potential issues with your site and gives you recommendations that you can follow to improve your page's content, structure, and SEO attributes. </div><div><br /></div><div>For example, it will remind you to write a blog post or perform a site inspection if it’s been a while. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-site-with-the-wix-seo-assistant" target="">optimizing your site with the Wix SEO Assistant</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/5c3e602a-8647-41f7-bb22-686374bf97ce/2023/07/19/594a6bb5-e21e-484e-af97-9e1797b4dd01/c8fb9e21-04f8-429e-9912-4ede6e7c760d.png" alt="A screenshot of the SEO tab in the Dashboard showing the SEO Assistant." /></div></div><div data-component-type="heading"><h2 id="learn-with-the-wix-seo-learning-hub" level="4">Learn with the Wix SEO Learning Hub</h2></div><div data-component-type="text"><div>Go to the <a data-composite="true" href="https://www.wix.com/seo/learn" target="_blank">Wix SEO Learning Hub</a> and access in-depth guides, articles, tutorials, webinars and podcast episodes with the most up to date SEO knowledge brought to you by industry leaders. </div><div><br /></div><div>You can also get the latest updates in the <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/seo-home?&amp;title=Select%20a%20site&amp;buttonText=Go+to+SEO" target="_blank">SEO tab</a> of your site's dashboard under Marketing &amp; SEO.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/df73d4e5-2347-40cf-85a3-db0f959b301f/2023/10/01/8db5a7b6-3cdb-4c4f-9ff1-175598235dec/7a000ae9-237c-4a5a-a9a9-739e83da948b.png" alt="A screenshot of click to access the SEO Learning Hub from the SEO tab." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Keep in mind that SEO is an ongoing process, and it may take time to see results. Staying up-to-date with industry trends, regularly revisiting and optimizing your content, monitoring user engagement, and seeking feedback from your audience can help you adapt and refine your SEO strategy over time. Remember that patience and persistence are key when it comes to achieving long-term SEO success.</div></div></div></div>

Keywords and search phrases are words, or groups of words, that a user enters into search engines in order to be matched with relevant content. Smart SEO is all about focusing on the keywords that are...

Using Keywords on Your Site's Pages

Discover how to effectively use keywords and search phrases to enhance your site's SEO and attract the right audience. Learn best practices for integrating keywords organically into your content, selecting specific phrases to reduce competition, and utilizing Wix's keyword research tool for optimal results. By following these strategies, you can improve your site's visibility and connect with potential visitors more effectively.

<div data-component-type="text"><div>Keywords and search phrases are words, or groups of words, that a user enters into search engines in order to be matched with relevant content. Smart SEO is all about focusing on the keywords that are most likely to reach people who are genuinely interested in what you do. </div></div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://www.youtube.com/watch?v=zJc5Rn6TYfI" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="heading"><h2 id="" level="3">Best Practices for Keywords and Search Phrases:</h2></div><div data-component-type="text"><ul>
  <li>Your keywords should appear throughout the content of your site. Use these words in your site's text in an organic way, keeping them in their correct context.</li>  <li>If you feel that a certain search phrase cannot be mentioned any more in your site content (organically), try adding more content to your site. Make sure that these additions contribute something of value to your site visitors.</li>  <li>Use keywords and search phrases that you want search engines to relate to your site.</li>  <li>Use keywords and search phrases that you think your site's potential visitors are entering in search engines to find you, your company, or the service you provide.</li>  <li>Each search phrase should be between 1 to 4 words.</li>  <li>Consider the amount of competition for a given keyword or search phrase and try to use specific and unique phrases. For example:
    <ul>
      <li>Broad terms with high competition for ranking: Jaguar, Car, California Dealerships </li>      <li>More specific terms: Bob's Jaguar Dealership: Jaguar Dealership in East Bakersfield</li>    </ul>  </li>  <li>Make the most of your content by using keywords and search phrases that contribute to your SEO. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Any edits or changes to your site must be crawled again by search engines before they appear in search results. If you want to try to speed up the process, you can <a data-composite="true" href="https://support.wix.com/en/article/submitting-your-sitemap-and-urls-directly-to-search-engines#submitting-individual-urls-to-search-engines" target="">submit your page's URL to search engines</a>.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><ul>
  <li>You can learn more about choosing keywords in <a data-composite="true" href="https://www.wix.com/seo/learn/resource/what-are-keywords-and-how-to-choose-the-right-ones?utm_source=kb" target="_blank">this SEO Learning Hub video</a>. </li>  <li>You can also use <a data-composite="true" href="https://support.wix.com/en/article/using-keyword-research-tools-to-optimize-your-sites-seo" target="_blank">Wix's keyword research tool</a> to find strong keywords to help your site rank higher in search results. </li></ul></div></div></div>

One of the best ways to get your site to rank higher in search engine results is by adding clear, original text to each page. When you write content that explains exactly what you offer and who it’s f...

Optimizing Your Site's Content for SEO

Discover how to enhance your site's visibility on search engines by creating clear and original content for each page. This article guides you on writing effective text that explains your offerings, using relevant keywords, and structuring your content with heading tags. You'll learn the importance of regularly updating your site, answering common questions, and utilizing Wix Site Search data to improve your content strategy, ultimately helping you attract more visitors.

<div data-component-type="text"><div>One of the best ways to <a data-composite="true" href="https://support.wix.com/en/article/getting-your-site-found-on-google-seo-best-practices" target="">get your site to rank higher in search engine results</a> is by adding clear, original text to each page. When you write content that explains exactly what you offer and who it’s for, you help both visitors and search engines understand your site.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-search-engines-use-your-content" level="3">How search engines use your content</h2></div><div data-component-type="text"><div>Search engines like Google <a data-composite="true" href="https://www.wix.com/seo/learn/resource/intro-to-crawling-indexing-ranking-for-seo" target="_blank">crawl and index</a> each page on your site individually. When someone types a search term, the search engine tries to understand what they are looking for and then shows them the most relevant pages.</div></div><div data-component-type="text"><div>Your page’s rank in those results depends on the quality of your content and <a data-composite="true" href="https://support.wix.com/en/article/using-keywords-on-your-sites-pages" target="">how relevant it is to certain keywords</a>. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/01/d3f94bde-42ec-4130-83ad-bf238ea1e4da/0e2f80a3-3bf5-49a2-a7bd-ae70cf70d7c0.jpg" alt="A screenshot of search results after you have searched the term auto repair." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="write-original-content-on-every-page" level="3">Write original content on every page</h2></div><div data-component-type="text"><div>Creating original content for each page of your site is a great way to rank higher. Use your page’s main keywords in a natural way across the text.</div></div><div data-component-type="text"><div>For example, if you own an automobile repair shop, you can include a variety of related keywords in your text, such as:</div><ul>
  <li>Car and auto services</li>  <li>Professional car mechanics</li>  <li>Reliable car repairs</li>  <li>Local auto specialists</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/02/4c07028f-ffeb-4ab4-a235-e33beebb1824/265544c1-7cc0-4e8f-bccd-0550f2a132fd.jpg" alt="A screenshot of the homepage of an automobile repair shop website." /></div></div><div data-component-type="text"><div>Search engines place more value on high-quality content, so avoid long lists of keywords or repeating the same text on multiple pages.</div></div><div data-component-type="text"><div>Avoid copying content from other sites. Search engines can recognize duplicate content and may not rank your pages as highly if they see the same text in many places.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="describe-your-business-in-detail" level="3">Describe your business in detail</h2></div><div data-component-type="text"><div>Give clear details about what you do, what services or products you offer, and what visitors get when they come to your site.</div></div><div data-component-type="text"><div>Here are a few ideas to make your site more descriptive:</div><ul>
  <li>Add accurate <a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="">title tags</a> for each page.</li>  <li>Create separate pages for different products, services, and topics.</li>  <li>Imagine yourself in your site visitor’s place and write the information you would want to know.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/02/0d894164-c4eb-43be-9178-ee05a8ca8aae/8f145d4a-7eff-458f-a633-afc032021040.jpg" alt="A screenshot of the services page of an automobile repair shop website." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="answer-common-questions-about-your-business" level="3">Answer common questions about your business</h2></div><div data-component-type="text"><div>Write content that answers frequently asked questions related to your main keywords. This is a great way to draw visitors to your site by giving them the answers they're searching for. It also shows search engines that your site is useful and worth ranking higher.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/02/c6d38fe6-a92a-47e9-a057-959f24461285/731185a0-d166-4709-9dda-e71cb898cbdf.jpg" alt="A screenshot of an FAQ section on a site." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="keep-adding-new-content-to-your-site" level="3">Keep adding new content to your site</h2></div><div data-component-type="text"><div>Create fresh content for your site on a regular basis. Update your pages when your business changes, and add new content about projects you are working on or new products and services.</div></div><div data-component-type="text"><div>Some other ways you can keep your site up to date include: </div><ul>
  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-blog-about-the-wix-blog" target="">Creating a blog</a> for news updates and new trends.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/adding-and-setting-up-the-wix-faq-app" target="">Making an FAQs page</a> to help people with common questions.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-customer-testimonials-to-your-site" target="">Adding a testimonials page</a> with customer reviews.</li></ul></div><div data-component-type="text"><div>For example, if you sell auto accessories, you can create blog posts about popular customization trends or buying guides for different accessories.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/01/b61c64ee-317f-4094-b4f9-0edc33a0badf/eba53082-c0d6-4698-bae3-277fe94cb289.jpg" alt="A screenshot of a blog page for an automobile repair shop website." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="put-key-information-in-text-not-just-media" level="3">Put key information in text, not just media</h2></div><div data-component-type="text"><div>Rich content like videos, animations, and audio clips can keep visitors on your site for longer. However, search engines cannot easily understand what is inside these media files. For important information, always include clear text on the page.</div></div><div data-component-type="text"><div>If you use an image or logo for your site’s name, make sure to <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-images-and-galleries-for-seo-alt-text" target="">add alt text</a> that describes it. You should also include your site's name as regular text somewhere on the page so search engines and screen readers can read it.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/12/09/217827d1-1e8c-437b-b90d-805dde92d758/c980fc52-d4ac-4cea-a021-72b149a52327.png" alt="A screenshot of the image settings in the editor with the alt text field highlighted." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="use-heading-tags-to-structure-your-page" level="3">Use heading tags to structure your page</h2></div><div data-component-type="text"><div>Heading tags help search engines and visitors understand the main topics on your page. The H1 heading acts as the main title of the page. It should match the main topic of the page, similar to a newspaper headline.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/07611794-742f-4d53-8c5b-24ba712a6934/2020/06/23/8cf97445-3c43-4796-901b-bee4d3189352/3a1ea1b1-a96f-4ab1-997a-3d46f3b5d150.png" alt="A screenshot of an H1 heading on a website." /></div></div><div data-component-type="text"><div>Each page of your site should have its own unique H1 heading that clearly describes what the page is about. Use other headings (H2, H3, and so on) to break your content into clear sections. This structure makes it easier for people to scan the page and for search engines to understand your content.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/managing-your-pages-heading-tags" target="">Learn more about heading tags.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="use-wix-site-search-data-to-plan-content" level="3">Use Wix Site Search data to plan content</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/about-wix-site-search#adding-wix-site-search-1" target="">Adding a Wix Site Search bar to your site</a> helps visitors find what they are looking for more easily. It also gives you useful data in <a data-composite="true" href="https://support.wix.com/en/article/about-wix-analytics-reports" target="">Wix Analytics reports</a> that you can use to plan and improve your content.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/12/03/7bf9b61f-062d-45fd-9482-3db187b197bf/6e996397-9bd4-49ee-8c63-ad8ec387afa5.png" alt="A screenshot of the Wix Site Search searchbar on a website's homepage." /></div></div><div data-component-type="text"><div>You can:</div><ul>
  <li>Use your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#top-searches" target="">Top Searches report</a> to see the phrases your visitors search for most. Create more content about these topics or add important phrases to pages like your homepage and main product or service pages.</li>  <li>Use the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#searches-with-no-results" target="">Searches with No Results report</a> to find topics you don't cover yet. If visitors search for a term and they get no results, you should add relevant content or update existing pages.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to optimize your site even more?</div><div class="info-content"><div>Get some additional tips from our SEO experts about <a data-composite="true" href="https://www.wix.com/seo/learn/resource/how-to-optimize-your-page-content-for-seo" target="_blank">choosing content for your site</a>.</div></div></div></div>

You can help get your images found in search results like Google by adding text to them. Since search engines cannot “read” an image, they search your site's HTML code for text that describes the imag...

Optimizing Your Images and Galleries for SEO (Alt Text)

Discover how to enhance your site's visibility in search results by adding alt text to your images. This article explains the importance of alt text for both search engine optimization and accessibility, ensuring that your content is discoverable and usable for all visitors. Learn the steps to add alt text to individual images, gallery images, and vector art in the Wix Editor, Studio Editor, and Harmony Editor, so you can improve your site's performance and user experience.

<div data-component-type="text"><div>You can help get your images found in search results like Google by adding text to them. Since search engines cannot “read” an image, they search your site's HTML code for text that describes the image. This text is known as “alt text”. </div></div><div data-component-type="text"><div>Adding alt text to your images helps search engines match your site's pages to what your users search for and include your pages in relevant search results. Alt text is also important for accessibility purposes. Some of your site visitors might be using screen readers, which read the alt text aloud to describe the media on your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/accessibility-checklist-for-improving-your-sites-accessibility" target="">Learn more about improving accessibility.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-alt-text-to-individual-images" level="3">Adding alt text to individual images</h2></div><div data-component-type="text"><div>You can add alt text to individual images on your site in your site's editor. </div></div><div data-component-type="heading"><h2 id="" level="4">To add alt text to individual images: </h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the image.</li>  <li>Click the <strong>Settings </strong>icon <img data-composite="true" src="https://d2eyqiy4n03ve6.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2015/08/03/148407b4-46a6-498c-a0c6-2c3056510bb0.png" />. </li>  <li>Enter a description of the image under <strong>What's in the image?</strong></li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/12/09/217827d1-1e8c-437b-b90d-805dde92d758/c980fc52-d4ac-4cea-a021-72b149a52327.png" alt="A screenshot of the image settings in the editor with the alt text field highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the image.</li>  <li>Click the <strong>Settings</strong> icon <img data-composite="true" src="https://lh6.googleusercontent.com/8-UMJ89YYXHroj1NSpWPlvTwhmZwyU7bOQy46RT1qG2ufLc7_ol3Lo8NpRQjvjzuWE4IV_1tsJ-luN-IVxXWonsMDj8z8TNAi5Pv9SagQRbeIpIbv-aV1gbmPWErze9FcQ88tpgs" />.</li>  <li>Enter a description of the image under <strong>What's in the image?</strong><br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/06/06/d4d2bc32-06d3-4fda-a138-31aef0cae794/65d411c1-620a-4c9b-93af-d5167db3b193.png" /></li></ol></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the image.</li>  <li>Click the <strong>Settings </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/5c3e602a-8647-41f7-bb22-686374bf97ce/2025/08/27/cd89bbd9-1fe4-4fb6-acd9-eae2fbcabc93/1f67f8e1-edd7-4b56-a1ac-33b1fbf3d786.png" alt="undefined" />.</li>  <li>Click <strong>Accessibility</strong>.</li>  <li>Enter a description of the image under <strong>Alt text</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/0c5d6640-cf20-4dcc-aa6a-6bcc4236d402/8d1c8edf-17b5-4472-bf4e-78d7acc3fd43.png" alt="A screenshot of the image settings with the alt text field highlighted." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-alt-text-to-gallery-images" level="3">Adding alt text to gallery images</h2></div><div data-component-type="text"><div>By default, the titles of the images in your galleries are used as their alt text. Whether you're using the <a data-composite="true" href="https://support.wix.com/en/article/wix-pro-gallery-adding-and-setting-up-your-gallery" target="">Wix Pro Gallery</a> in the Wix Editor / Studio Editor, or the <a data-composite="true" href="https://support.wix.com/en/article/wix-harmony-editor-adding-and-customizing-the-wix-gallery" target="">Wix Gallery</a> in the Wix Harmony Editor, you can edit your alt text to be different from the title. </div></div><div data-component-type="heading"><h2 id="" level="4">To add alt text to gallery images:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor-0" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor-1" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor-2" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the gallery element on the page.</li>  <li>Click <strong>Manage Media </strong>or<strong> Change Images</strong>.</li>  <li>Click an image to select it.</li>  <li>Enter a title for the image on the right. </li>  <li>(For Wix Pro Gallery) Edit the alt text for your image under <strong>Alt Text </strong>if you want it to be different from your image's title.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/04/07/1b941019-4aea-4759-901d-9e3179fe3288/7ea74f8d-ac86-47fc-b77d-e7297ea06474.png" alt="Adding alt text to an image in a gallery." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Done</strong>.</li></ol></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the gallery element on the page.</li>  <li>Click <strong>Manage Media</strong>.</li>  <li>Click an image to select it.</li>  <li>Edit the alt text for your image under <strong>Alt Text </strong>if you want it to be different from your image's title.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/04/07/1b941019-4aea-4759-901d-9e3179fe3288/7ea74f8d-ac86-47fc-b77d-e7297ea06474.png" alt="Adding alt text to an image in a gallery." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the gallery element on the page.</li>  <li>Click <strong>Manage Media </strong>on the action bar.</li>  <li>Click an image to select it.</li>  <li>Edit the alt text for your image under <strong>Alt Text </strong>if you want it to be different from your image's title.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/1c7870c1-729e-49a7-afd3-f4e43ff04b6e/b5200d7c-1ee5-4fd2-ab5f-61c9b7100fdc.png" alt="Adding alt text to an image in a gallery." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-alt-text-to-vector-art" level="3">Adding alt text to vector art</h2></div><div data-component-type="text"><div>You can add alt text to your vector art in your site's editor. </div></div><div data-component-type="heading"><h2 id="" level="4">To add alt text to vector art:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor-3" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor-4" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor-5" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the vector art element on the page.</li>  <li>Click the <strong>Settings </strong>icon <img data-composite="true" src="https://d2eyqiy4n03ve6.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2015/08/03/148407b4-46a6-498c-a0c6-2c3056510bb0.png" />. </li>  <li>Enter your alt text under <strong>What's in the vector art?</strong></li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/12/09/359424b2-66d0-4f74-b371-76d972c89e8e/89cf1550-fb2d-4783-966e-cbd562675833.png" alt="A screenshot of the vector art settings panel with the alt text field highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the vector art element on the page.</li>  <li>Click the <strong>Settings</strong> icon <img data-composite="true" src="https://lh6.googleusercontent.com/8-UMJ89YYXHroj1NSpWPlvTwhmZwyU7bOQy46RT1qG2ufLc7_ol3Lo8NpRQjvjzuWE4IV_1tsJ-luN-IVxXWonsMDj8z8TNAi5Pv9SagQRbeIpIbv-aV1gbmPWErze9FcQ88tpgs" />.</li>  <li>Enter your alt text under <strong>What's in the vector art?</strong></li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/12/09/5c5de6d4-574f-4fdc-b83a-ef4041b5b006/34725149-cf95-4d8e-8370-21dd436a5dda.png" alt="A screenshot of the vector art settings panel with the alt text field highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the vector art element on the page.</li>  <li>Click the <strong>Settings </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/5c3e602a-8647-41f7-bb22-686374bf97ce/2025/08/27/cd89bbd9-1fe4-4fb6-acd9-eae2fbcabc93/1f67f8e1-edd7-4b56-a1ac-33b1fbf3d786.png" />.</li>  <li>Click <strong>Accessibility</strong>.</li>  <li>Enter your alt text under <strong>Accessible name</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/5701c5a7-d655-45af-9eb5-aad92f7f4cd2/e8e85158-6831-4adb-9436-ae5fad09ce82.png" alt="A screenshot of the vector art settings panel with the alt text field highlighted." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about optimizing your images for SEO with alt text.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I add alt text to my Wix Blog images and Wix Stores product images?</h4><div class="collapsible-content"><div>Yes, you can add alt text to <a data-composite="true" href="https://support.wix.com/en/article/wix-blog-adding-media-to-a-blog-post" target="">Wix Blog images</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-optimizing-your-seo-for-product-pages#adding-alt-text-to-product-images" target="">Wix Stores product images</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I add alt text to my site's images in bulk?</h4><div class="collapsible-content"><div>You can use the Accessibility Wizard in your editor to generate alt text for your images in bulk. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/accessibility-preparing-your-images-and-galleries#generating-alt-text-with-ai" target="">using the AI tool in the Accessibility Wizard</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I add alt text to other elements with background images?</h4><div class="collapsible-content"><div>You can also add alt text to other background images, including those on slideshows, strips, popups, columns, and more. </div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to learn more?</div><div class="info-content"><div>You can read about Wix's great SEO features and how to use them in <a data-composite="true" href="https://www.wix.com/seo/learn/resource/wix-seo-guide" target="_blank">the Complete Wix SEO Guide</a>.</div></div></div></div>

Heading tags are elements in your site's HTML code that represent the headings on your page. The tags have a top-down hierarchy from H1 (Heading 1) to H6 (Heading 6). Headings help your site visitors ...

Managing Your Page's Heading Tags

Discover how to effectively use heading tags in your Wix site to enhance content organization and improve search engine optimization. Learn the hierarchy of heading tags from H1 to H6, how to add and customize them in your editor, and the importance of headings for accessibility. By structuring your content with headings, you can create a clearer experience for your visitors and boost your site's performance.

<div data-component-type="text"><div>Heading tags are elements in your site's HTML code that represent the headings on your page. The tags have a top-down hierarchy from H1 (Heading 1) to H6 (Heading 6). </div></div><div data-component-type="text"><div>Headings help your site visitors understand what each page is about and can help your site's <a data-composite="true" href="https://support.wix.com/en/article/search-engine-optimization-seo" target="">search engine optimization</a>.</div></div><div data-component-type="text"><div>You can use different levels of heading tags as titles to structure the content on a page into sections and sub-sections. For example, you could use H2 tags for section titles and H3 tags for sub-section titles in <a data-composite="true" href="https://support.wix.com/en/article/wix-blog-about-heading-tags-in-wix-blog" target="">your Wix Blog posts</a>.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Heading tags are important for your site's accessibility as they help web browsers and screen readers understand how your site is organized, and how to present the content. <a data-composite="true" href="https://support.wix.com/en/article/accessibility-checklist-for-improving-your-sites-accessibility" target="">Learn more about accessibility</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-a-heading-tag-to-your-page" level="3">Adding a heading tag to your page</h2></div><div data-component-type="text"><div>You can add heading tags (i.e. HTML tags) to your site's pages in your editor. </div></div><div data-component-type="text"><div>For example, you can add an H1 tag to the top of your page. The H1 heading tag acts as the title of each page. This tag is the headline of a page, similar to the headline of a page in a newspaper. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/07611794-742f-4d53-8c5b-24ba712a6934/2020/06/23/8cf97445-3c43-4796-901b-bee4d3189352/3a1ea1b1-a96f-4ab1-997a-3d46f3b5d150.png" alt="A screenshot of an H1 heading on a website" /></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>You can assign a heading tag to more than one line of text (or have line breaks between words) by pressing <strong>Shift </strong>+<strong> Enter</strong> to create line breaks.</li>  <li>Make sure there are no empty line breaks set to the H1 text theme, as these generate blank H1 tags. </li></ul></div></div></div><div data-component-type="heading"><h2 id="" level="4">To add an H1 tag:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Add Elements </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/65d5031a-8d20-483c-b08f-0a758e1cf2fd/68a0236f-77f4-43c6-931f-8298ae691a9e/2022/11/17/01f24c8b-2ea3-4d06-a26d-9975a43d617e/a79e245b-4870-4444-ba82-248eca4eb9a7.png" /> on the left side of the editor.</li>  <li>Click <strong>Text</strong>.</li>  <li>Click<strong> Add Heading 1</strong> and drag it to your site page.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/07/19/c609750b-ffc5-4f64-bae1-db19c1078134/f8783b71-5af9-4fed-9c49-c68f5832ca14.png" alt="A screenshot of the Add Elements menu with Heading 1 highlighted in the Text options." /></div></div><div data-component-type="text"><ol>
  <li>Click the text element and enter your headline.</li></ol></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Add Elements </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2023/06/14/cef22a14-dfc9-43c7-a54f-72ed83266050/741248d2-4240-497e-a282-2a7d15d8afac.png" /> on the left side of the editor.</li>  <li>Click <strong>Text</strong>.</li>  <li>Click<strong> Add Heading 1</strong> and drag it to your site page.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/07/19/fc359fba-8f3a-4df9-b918-d0364a17f820/fc8ae50d-d71c-46c3-87e7-4596619e1042.png" alt="A screenshot of the Add Elements menu with Heading 1 highlighted in the Text options." /></div></div><div data-component-type="text"><ol>
  <li>Click the text element and select <strong>Edit Text</strong>.</li>  <li>Enter your headline.</li></ol></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>+ Add</strong> at the top left of the editor.</li>  <li>Select the <strong>Text </strong>category.</li>  <li>Select the <strong>Titles </strong>tab.</li>  <li>Drag <strong>Heading 1 </strong>onto your page.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/b6fb6826-06cb-4fad-aea1-7c0449f1190b/c64bf0f6-ae9b-43ae-86a9-fcbdb60c6c55.png" alt="A screenshot of the available headings available in the Text tab of the Add Elements panel." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="changing-the-hierarchy-of-your-texts-heading-tag" level="3">Changing the hierarchy of your text's heading tag</h2></div><div data-component-type="text"><div>You can change the hierarchy of a heading tag of a piece of text without affecting its content or design. For example, you could change a title's heading tag from H1 to H4. This can be helpful if you need to restructure your page while keeping the look of your text the same. </div></div><div data-component-type="heading"><h2 id="" level="4">To change your heading tag's hierarchy:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor-0" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor-1" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor-2" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Select the relevant text element. </li>  <li>Click <strong>Edit Text</strong>.</li>  <li>Click<strong> SEO &amp; accessibility</strong>.</li>  <li>Select the new heading tag from the <strong>Choose HTML tag </strong>drop-down.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2024/07/18/24c58b81-b51c-408f-8304-21072d7f462a/65172e4f-dcbd-4f8d-88f7-5f29841b1c76.png" alt="A screenshot of the Text Settings menu in the editor with the HTML tag options highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Select the relevant text element. </li>  <li>Click <strong>Edit Text</strong>.<br />
<strong>Tip:</strong> This opens the <a data-composite="true" href="https://support.wix.com/en/article/studio-editor-using-the-inspector-panel" target="">Inspector</a> panel on the right side of the editor. </li>  <li>(In the Inspector) Scroll down to the <strong>HTML tag</strong> setting. </li>  <li>Select the new heading tag (e.g. H1, div, P, etc.)</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2025/08/06/3a14237e-eb14-46e9-b845-e6cc681a84cc/7295a148-049e-4987-b7b4-e5eaf86ab117.png" alt="A screenshot of the Inspector panel in the Studio Editor with the HTML tag options highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Select the relevant text element. </li>  <li>Click the <strong>Text styles</strong> drop-down on the action bar.</li>  <li>Select a new heading tag.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/88caabf7-1019-4a67-9062-1ebe06927b80/e85bffcc-4ccd-448e-8b3c-a5a904cd523f.png" alt="A screenshot of the Text styles dropdown showing the available heading options." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-your-heading-tags" level="3">Customizing your heading tags</h2></div><div data-component-type="text"><div>You can make changes to the font, color and font size, and text style of your heading tags in your editor. After you save it, the change is applied across your whole site.  </div></div><div data-component-type="heading"><h2 id="" level="4">To customize a heading tag:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor-3" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor-4" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor-5" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the text box that is used as the title of the page.</li>  <li>Click <strong>Edit Text</strong>.</li>  <li>Click the <strong>Style </strong>drop-down and select <strong>Edit Theme </strong>at the bottom. </li>  <li>Customize a heading theme using the options. You can change the font, color and formatting. <br />
<strong>Tip: </strong>If needed, click <strong>Reset to Theme </strong>at the bottom<strong> </strong>to change the text theme back to the most recently saved version of the theme.</li>  <li>Click <strong>Apply</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/07/19/eccd5a56-d159-4261-8f76-af5ee6a462c8/5a3eb37e-4e53-472f-befc-48bea02cc037.png" alt="A screenshot of the Customize Text Theme menu with the edit options open next to Heading 1." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Site Styles </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2023/06/14/4ce41b16-aa7d-4e92-a5f0-80c7395c6fe1/bc746964-80b3-4116-a1c6-adeaba5dc943.png" alt="undefined" /><strong> </strong>on the left side of the editor.</li>  <li>Click the <strong>Typography </strong>tab.</li>  <li>Click the text style you want to update (e.g. Heading 3) under <strong>Text styles</strong>.</li>  <li>Customize the text style as you wish:
    <ul>
      <li>Choose a new font from the drop-down.</li>      <li>Choose the font size.</li>      <li>Make the text <a data-composite="true" href="https://support.wix.com/en/article/setting-text-to-scale-proportionally" target="">scale proportionally</a> so it looks ideal on every screen size and set the maximum and minimum size in px (pixels).</li>      <li>Bold and / or italicize the text.</li>      <li>Set the line and character spacing.</li>      <li>Choose the text's color.</li>    </ul>  </li>  <li>Go back to the main panel by clicking the <strong>Arrow</strong> icon <img data-composite="true" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcTVg11Rr2311FHcLBUvJj0a1HnVX0EhKtbQAAapvx8PDkL_77ezToSEi5vwOYZlBs2_DiaYLNhVxKyyMxybgwWyvc_V-GDj2IQWzMkeikFJ5Amcsw_GlU21L8jwJB4NVI19RFQPoCu1geMhR6IAheXfXI?key=k_2EM6zsnpqJcxQF7aCXIg" />  at the top left.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>These changes apply to all text elements with this style, except for text elements where you've made <a data-composite="true" href="https://support.wix.com/en/article/studio-editor-working-with-site-typography#overriding-text-styles" target="">style overrides</a>. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2025/08/06/6dce2218-652e-446d-a8e4-a6d789239c76/f7402dc2-6918-4859-a1b0-6dd6dc4b01bc.png" alt="Site Styles panel in the Studio Editor, editing the Heading 3 style" /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Select the relevant text element. </li>  <li>Click the <strong>Text styles</strong> drop-down on the action bar.</li>  <li>Click <strong>Edit Text Styles</strong>.</li>  <li>Click the heading you want to customize.</li>  <li>Choose what you want to customize:
    <ul>
      <li>Choose a new font from the drop-down.</li>      <li>Choose the text's color.</li>      <li>Bold and / or italicize the text.</li>      <li>Choose the font size.</li>      <li>Set the line and character spacing.</li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/96264249-51a8-4b82-8907-27177e447df8/4bcf9ba2-2a81-4342-a04e-ed2976e98477.png" alt="A screenshot of the edit Text Styles panel showing the available options." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-your-heading-tags-in-your-pages-source-code" level="3">Viewing your heading tags in your page's source code</h2></div><div data-component-type="text"><div>You can check the source code to make sure it displays the correct heading tags for your page. </div></div><div data-component-type="heading"><h2 id="" level="4">To view your page's heading tags in the source code:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/viewing-your-pages-source-code-the-way-search-engines-do" target="">Access the source code</a> of the relevant page on your live site. </li>  <li>Press <strong>Ctrl</strong> + <strong>F </strong>to open the search bar. </li>  <li>Type <strong>&lt;H1</strong> (or <strong>&lt;H2</strong>, <strong>&lt;H3</strong>, etc.) in the search bar to locate the heading tag.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/07/19/0aecb2e1-d7b5-4c11-937f-da5895f03fa0/1cef28b4-99ff-4b13-8923-9e69e4f54ef2.png" alt="A screenshot of locating the H1 tag in a page's source code." /></div></div>

Connecting your own domain name to your site is a great way to improve your site's SEO. Note:To connect a domain to your site, you must upgrade it. If you have already upgraded, you can connect a doma...

Domain Name and SEO

Discover how to connect your own domain name to your site to enhance your SEO. This article guides you through selecting an effective domain name, emphasizing the importance of clarity, avoiding hyphens, and ensuring copyright compliance. Learn how to incorporate keywords without making your domain too long, and understand that once chosen, your domain name cannot be changed. Optimize your online presence with the right domain!

<div data-component-type="text"><div>Connecting your own domain name to your site is a great way to improve your site's SEO. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>To connect a domain to your site, you must <a data-composite="true" href="https://support.wix.com/en/article/upgrading-your-site-to-premium-3066683" target="">upgrade it</a>. If you have already upgraded, you can connect a domain <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-purchased-from-wix" target="">purchased from Wix</a> or connect a domain that was purchased <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-purchased-elsewhere-9506683" target="">from another domain host</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">Consider the following before you select a domain name:</h2></div><div data-component-type="text"><ul>
  <li><strong>Unless your company name is an acronym, avoid using them: </strong>For instance, if your company name is Best's Sushi Tokyo, don't abbreviate it to bst.com when BestsSushiTokyo.com is both:
    <ul>
      <li>Easy to remember for your users.</li>      <li>Includes the entire business name, which optimizes it for search engines. </li>    </ul>  </li></ul></div><div data-component-type="text"><ul><li><strong>Be wary of using hyphens: </strong>Contrary to what you might think, hyphens between keywords in your domain do not make them easier for search engine bots to read. In fact, too many hyphens can damage the credibility of your domain, not to mention make it difficult for your visitors to type.</li></ul></div><div data-component-type="text"><ul><li><strong>Avoid Copyright Infringement: </strong>Sounds obvious enough, but you would be  surprised how often this mistake is made. Check that the domain name you wish to use isn't going to lead you straight to court. Visit the relevant copyright office (for example, copyright.gov in the US) before you register your domain.</li></ul></div><div data-component-type="text"><ul><li><strong>Add keywords: </strong>Your domain name is a great place for a keyword or two, but don't make the domain name too long. If your company name is slightly abstract and doesn't provide an idea about what you do, consider adding one of your keywords i.e. company name is Big Corp, the domain name could be BigCorpBuilders.com.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Remember, your domain should appeal not just to your site visitors, but also to search engines. Check out <a data-composite="true" href="https://www.wix.com/seo/learn/resource/how-to-choose-the-right-domain-name?utm_source=kb" target="_blank">this video about choosing the best domain name</a> on the SEO Learning Hub. </div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Once you choose your domain name, you cannot change it. If you have already made the purchase, the only way to change the domain name is to <a data-composite="true" href="https://support.wix.com/en/article/purchasing-a-domain-from-wix-3133977" target="">register a new domain</a>.</div></div></div></div>

If more than one domain is connected to the same Wix site, only the primary domain will appear in search results.  When connecting more than one domain to your Wix site, your primary domain is connect...

Multiple Domains on Your Site and SEO

Discover how to manage multiple domains connected to your Wix site effectively. Learn that only your primary domain appears in search results, while secondary domains redirect to it. Understand how to update your page's title tags and meta descriptions to enhance your site's visibility, and find out that you only need to add Google Analytics to your primary domain for tracking purposes.

<div data-component-type="text"><div>If more than one domain is connected to the same Wix site, only the primary domain will appear in search results.  </div></div><div data-component-type="text"><div>When connecting more than one domain to your Wix site, your primary domain is connected directly to your Wix site, while any secondary domains are automatically redirected to your primary domain (using a 301 redirect that is Wix implemented). All traffic arriving to a secondary domain is automatically redirected to the primary domain (and your Wix site). </div></div><div data-component-type="text"><div>The information appearing in search results for a page on your site (the page's <a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="">title tag and meta description</a>) is determined per site, not per domain, and will appear for your primary domain only. </div><div><br /></div><div><a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="">Learn how to update your page's title tags and meta descriptions</a></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>When two or more domains are connected to a site, you only need to add the Google Analytics code to the primary domain.</div></div></div></div>

Localizing your site for SEO helps you reach a broader audience by optimizing your content for different languages and regions. This process ensures that search engines understand and rank your site a...

Localizing Your Site for SEO

Discover how to localize your site for SEO to reach a wider audience by optimizing content for different languages and regions. By using Wix's tools, you can enhance your site's visibility in search results, making it easier for potential customers to find you. Learn to optimize keywords, set up a Google Business Profile, and add a map to your contact page to boost your local SEO and attract more visitors.

<div data-component-type="text"><div>Localizing your site for SEO helps you reach a broader audience by optimizing your content for different languages and regions. This process ensures that search engines understand and rank your site appropriately in various locations, driving targeted traffic to your site. Wix allows you to easily manage and apply localization strategies to enhance your site's visibility globally.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="increase-your-sites-visibility-in-multiple-regions" level="3">Increase your site's visibility in multiple regions</h2></div><div data-component-type="text"><div>By localizing your content, you improve your site's visibility in search engine results across different countries and languages. This means potential customers in various regions can find your site easier. Wix provides tools to help you translate your site content and adjust your SEO settings for different locations.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/50f70a50-058e-44ed-a4da-8b9312f94060/2024/02/21/a27232e7-c614-4877-ac9f-32b90206bbc4/3ad4f882-dbf3-41a2-96b4-e65bc49f2a5a.png" alt="A screenshot of the Wix dashboard image translation" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-multilingual-optimizing-seo-settings-for-multilingual-sites" target="">optimizing SEO settings for multilingual sites</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="boost-your-ranking-with-google-business-profile" level="3">Boost your ranking with Google Business Profile</h2></div><div data-component-type="text"><div>This free tool ensures that all of your important details, including your address, business hours, phone number, directions, and website, are listed on Google maps. Your customers can also leave you reviews, which helps to get your site ranked higher in search results.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/adding-and-managing-your-google-business-profile" target="">setting up Google Business Profile</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="optimize-your-seo-with-localized-keywords" level="3">Optimize your SEO with localized keywords</h2></div><div data-component-type="text"><div>Optimizing your site's keywords for your location is crucial for local SEO. Focus on integrating location-specific keywords into your content, titles, and meta descriptions. This helps search engines understand your site's relevance to local searches, increasing your chances of appearing in local search results.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="">adding title tags and meta descriptions to your site's pages</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="add-a-map-to-your-contact-page-to-help-visitors-find-you" level="3">Add a map to your contact page to help visitors find you</h2></div><div data-component-type="text"><div>Adding a Google Map element to your contact page helps visitors get a better visual of your location. You can pin one or multiple locations, choose from many color themes, and customize the settings to your liking. This feature makes it easy for customers to find you and can improve your local SEO.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/651c25b0-2d60-43c8-addf-1df2fd575568/2022/11/04/f08649dd-cd4f-4214-bc39-d02bce70f250/1a0c90ea-7540-47f4-bcfd-1480fd4ed317.png" alt="The Add Elements panel in the Wix Editor." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-and-setting-up-google-maps" target="">adding a map element to your site</a>.</div></div></div></div>

Check the list below when you want to learn more about SEO terms. We've included some of the most common terms you see when you work on optimizing your site's content for search engines.General SEO te...

Index of Terms for SEO

Discover essential SEO terms to enhance your site's visibility and performance in search engine results. This article covers key concepts such as Accelerated Mobile Pages (AMP), bounce rate, indexing, and backlinks, providing you with the knowledge to optimize your content effectively. By understanding these terms, you can improve your site's ranking and attract more visitors, making your online presence more impactful.

Important:This article applies to older galleries in the Wix Editor only. It does not apply to the Wix Pro Gallery.You may notice that the URLs of images in your gallery contain the word &quot;lightbo...

"Lightbox" Appearing in Your Image's URLs

Discover how to manage image URLs in your older Wix galleries by adjusting how images open when clicked. Learn to remove the word "lightbox" from your image URLs, which has minimal impact on your site's SEO. By changing the settings in your gallery, you can enhance user experience and ensure search engines update your image URLs effectively.

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>This article applies to older galleries in the Wix Editor only. It does not apply to the <a data-composite="true" href="https://support.wix.com/en/article/wix-pro-gallery-an-overview" target="">Wix Pro Gallery</a>.</div></div></div></div><div data-component-type="text"><div>You may notice that the URLs of images in your gallery contain the word &quot;lightbox&quot;. For example, if you click an image on your live site, you may see a URL with this format: https://www.mystunningwebsite.com/my-gallery<strong>?lightbox=image_123</strong>. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/10/07/0bc1bf65-1379-453b-bc92-f04298384856/454704ab-4e81-4fc0-b55a-62de3e1b2554.jpg" alt="The word" /></div></div><div data-component-type="text"><div>You may also see this version of the image's URL appear in search results for the image.</div></div><div data-component-type="text"><div>The word &quot;lightbox&quot; appears in image URLs when you set your gallery images to open in a lightbox pop-up when someone clicks it. </div></div><div data-component-type="text"><div>This has little or no effect on your site's SEO. Search engines identify that this URL represents an expanded version of the image. However, if you want to remove &quot;lightbox&quot; from your URLs, you can change the way that images open when your visitors click them.</div></div><div data-component-type="heading"><h2 id="" level="3">To stop &quot;lightbox&quot; appearing in image URLs:</h2></div><div data-component-type="text"><ol>
  <li>Click the gallery in your editor.</li>  <li>Click the <strong>Settings </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2016/03/13/da6b0534-0ba6-4456-8afb-70d7f3f12e4b.png" />.</li>  <li>Click the <strong>When images are clicked</strong> drop-down menu and select either <strong>Nothing happens </strong>or <strong>A link opens.</strong></li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/10/07/8db2d01a-10b8-473b-bd68-355b592445d1/aa40d9e4-9d90-4409-9b32-768462cd05b7.jpg" alt="Selecting what happens when visitors click your image" /></div></div><div data-component-type="text"><ol>
  <li>Publish your site.</li></ol></div><div data-component-type="text"><div>The next time that search engines <a data-composite="true" href="https://developers.google.com/search/docs/fundamentals/how-search-works#introducing-the-three-stages-of-google-search" target="">crawl and index</a> your page, they update the URLs that they use for the images on the page. </div></div><div data-component-type="text"><div>If you want to try to speed up this process, you can <a data-composite="true" href="https://support.wix.com/en/article/submitting-your-sitemap-and-urls-directly-to-search-engines#submitting-individual-urls-to-search-engines" target="">submit the page's URL to search engines</a>.</div></div>

A Wix 404 error message page is displayed when you or a site visitor enters a URL for a page on your site that does not exist. A 404 response code means &quot;page not found&quot;. The Wix 404 page in...

About the Wix 404 Error Message Page

Discover how to manage 404 error pages on your Wix site to enhance user experience. Learn why these pages appear when a URL doesn’t exist and how they guide visitors back to your home page. You can also create 301 redirects for missing pages and customize your 404 error page to keep visitors engaged. This article helps you ensure your site remains user-friendly even when errors occur.

<div data-component-type="text"><div>A Wix 404 error message page is displayed when you or a site visitor enters a URL for a page on your site that does not exist. A 404 response code means &quot;page not found&quot;. The Wix 404 page includes a short paragraph describing the reason for this response and a button that takes your site visitors to the home page of your site. </div></div><div data-component-type="text"><div><strong>We display a 404 error message page because:</strong></div></div><div data-component-type="text"><ol>
  <li>We want your site visitors to know that they are looking for a specific URL that does not exist, rather than sending them to your home page.</li>  <li>We want to provide the correct response. The 404 response says that the page does not exist.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>If you have a page that no longer exists and is returning a 404 error, or you have changed the URL name of a previously published page, you can <a data-composite="true" href="https://support.wix.com/en/article/setting-up-a-301-redirect-for-a-page-on-your-site" target="">create a 301 redirect</a> to your home page or to another page on the site.</li>  <li>If you see a page returning a 404 response which you believe is incorrect, click <a data-composite="true" href="https://support.wix.com/en/article/live-site-error-error-404-not-found" target="_blank">here</a> to troubleshoot the problem.</li>  <li>You can <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-customizing-your-404-error-page" target="">customize your 404 error page</a> to make sure your visitors keep exploring your site after seeing the error.</li>  <li>Currently, this is not available for verticals (Wix Stores, Wix Bookings etc, and third-party apps).</li></ul></div></div></div><div data-component-type="html"><div class="seoHtmlOuterWidget" style="box-sizing: border-box; padding: 32px 35px; border-radius: 4px; box-shadow: 0 1px 1px 0 rgba(95, 103, 108, 0.3); border: solid 1px #f0f4f7; align-items: center; display: flex; justify-content: space-between;">
    <div class="seoHtmltextWidget" style="font-size: 22px; font-weight: 600; line-height: 1.23; color: #162d3d;"> Get help with your SEO from a
        professional. </div>
    <a style="color: #fff; text-decoration: none;" class="btn action-box-action-btn seo-btn-widget" href="https://www.wix.com/arena/dynamic-brief/welcome-page?entry=SEOWizard&amp;serviceType=6&amp;innerType=1&amp;origin=seo_support_articles" target="_blank"> Hire an Expert </a>
</div></div>

Each page on your site has its own unique URL. The URL is based on your site's domain and has a unique name for the page at the end of it (known as a URL slug). An example URL of this type is: &quot;h...

Error Message: That URL's Unavailable

Learn how to manage your page URLs effectively by understanding the importance of unique URL slugs in Wix. Discover which slugs to avoid, such as those reserved for Wix apps or SEO purposes, to prevent errors when editing your page's URL. This knowledge will help you create accessible and functional links for your site.

<div data-component-type="text"><div>Each page on your site has its own unique URL. The URL is based on your site's domain and has a unique name for the page at the end of it (known as a URL slug). An example URL of this type is: &quot;https://mystunningwebsite.com/about&quot;.</div></div><div data-component-type="text"><div>It's not possible to use some URL slugs for your pages. This is because they're used by Wix apps or reserved for SEO. </div></div><div data-component-type="text"><div>If you tried to edit your page's URL and received the following error, it is most likely because you're trying to change to one of these slugs.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/07611794-742f-4d53-8c5b-24ba712a6934/2020/06/23/c0151505-53b4-49ce-b27e-65ac53317e40/6caa7d57-f349-4f85-a335-6af4c89def15.png" alt="A screenshot of the error message That URL's unavailable above the URL slug text field." /></div></div><div data-component-type="heading"><h2 id="" level="3">URL slugs to avoid</h2></div><div data-component-type="text"><div>Some examples of URL slugs you should avoid for your pages are:</div><ul>
  <li>apps</li>  <li>_api</li>  <li>robots.txt</li>  <li>sitemap.xml</li>  <li>feed.xml</li>  <li>sites</li>  <li>events (when using the Wix Events app)</li></ul></div><div data-component-type="text"><div>If you try to use these URL slugs , you'll see an error that the URL's unavailable. Try adding a different URL slug, then publish your page.  </div></div>

Improve search engines' and visitors' understanding of the relationship between your site's pages by defining your site's hierarchy. You can define the relationships between your site's main pages. Th...

Defining your Site's Hierarchy for SEO

Define your site's hierarchy to enhance search engines' understanding of your pages and improve your site's organization. Learn how to establish parent-child relationships between your main pages, which will be reflected in your URLs. This structured approach can help boost your search rankings by positioning your pages effectively. Follow the steps in the article to set up your hierarchy through the SEO Settings in your dashboard or editor.

<div data-component-type="text"><div>Improve search engines' and visitors' understanding of the relationship between your site's pages by defining your site's hierarchy. You can define the relationships between your site's main pages. The defined hierarchy is visible through your site's URL paths.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-site-hierarchy" level="3">Understanding site hierarchy</h2></div><div data-component-type="text"><div>Your site's hierarchy, meaning its structure, helps search engines like Google understand how your site is organized, and the relationship between pages. Search engines tend to rank pages higher in search results that are closest in relation to your homepage, so it's important to position your pages correctly within your hierarchy. </div></div><div data-component-type="text"><div>Defining a hierarchical site structure requires setting up a parent - child relationship between your site's main pages. A parent page is a top-level page with child pages nested under it. Your site's hierarchy is represented through URLs.</div></div><div data-component-type="text"><div>For example, you could set your parent page to be &quot;About Our Customers&quot; and a child page to be &quot;Customer Stories&quot;. The URL for this structure may look like this: <strong>www.mydomain.com/about-our-customers/customer-stories</strong>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="defining-your-sites-hierarchy" level="3">Defining your site's hierarchy</h2></div><div data-component-type="text"><div>You can adjust the relationship and positioning of your site's main pages from <strong>SEO Settings</strong> in the dashboard, or from the <strong>SEO Basics</strong> panel in your editor. Begin by selecting the page you want to become a child page, and then choose its parent.</div></div><div data-component-type="heading"><h2 id="" level="4">To set a page as a parent page:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Dashboard" class="tab-heading heading-0">Dashboard</div><div data-slug="Wix-Editor" class="tab-heading heading-1">Wix Editor</div><div data-slug="Studio-Editor" class="tab-heading heading-2">Studio Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/seo-home?referralInfo=KB-3c4f785a-4597-467a-8279-ceddc7b499e2&amp;title=Select%20a%20Site&amp;buttonText=Go+to+SEO" target="_blank">Go to SEO &amp; GEO</a> in your site's dashboard.</li>  <li>Scroll down to <strong>Tools and settings</strong>.</li>  <li>Click <strong>SEO Settings</strong>.</li>  <li>Click <strong>Main Pages</strong>.</li>  <li>Click the <strong>Edit </strong>next to the relevant page.</li>  <li>Click the <strong>Parent page (site hierarchy)</strong> drop-down and select a parent page.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/11/24/0e747606-df5f-4af3-b12e-6ec1d489047a/e7b31a1c-c9cf-4410-a775-03c32a8ca035.png" alt="Defining site hierarchy from SEO Basics." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Pages &amp; Menu </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2021/11/02/0b84b086-cf99-4826-93e0-9ffff492898a/c4974969-a151-4474-b053-c2dcfe3e00e6.png" /> on the left side of the editor.</li>  <li>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2eyqiy4n03ve6.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2015/08/03/54c69671-fcfc-418c-82e8-b7a49b370cb6.png" /> next to the relevant page.</li>  <li>Click <strong>SEO basics</strong>.</li>  <li>Click the <strong>Parent page (site hierarchy)</strong> drop-down and select a parent page.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/11/21/c68b3f7c-b812-48bb-9737-5a0921d058c9/42f94d52-86c1-438b-9ded-828627d208ef.png" alt="Defining site hierarchy from SEO Basics." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Pages</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2023/06/14/321a54e1-ec18-42be-9c2b-b93f3f6c8383/b26db553-6344-412a-b9f6-16f1a76dba92.png" /> on the left side of the editor.</li>  <li>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2023/06/14/0367ea12-5bf2-45e3-a0a0-923a0dc6c805/f45629cf-1966-444f-81e4-7ab7767235f3.png" /> next to the relevant page.</li>  <li>Click <strong>SEO Basics</strong>.</li>  <li>Click the <strong>Parent page (site hierarchy)</strong> drop-down and select a parent page.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/11/21/8d247df2-07a4-4dc9-b7ce-80b6cdfbf378/2329fd1f-4fc2-41c0-b7c3-13d6de84aa5f.png" alt="Defining site hierarchy from SEO Basics." /></div></div></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about defining your site's hierarchy:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How many levels of hierarchy can my site have?</h4><div class="collapsible-content"><div>Google allows a maximum of 5 levels of hierarchy on your site, not including your domain. This means your hierarchical structure cannot exceed the following format: www.mydomain.com/<strong>great-grandparent/grandparent/parent/child/grandchild</strong>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I define a page hierarchy for pages that are part of Wix Apps?</h4><div class="collapsible-content"><div>No. It's not possible to define a hierarchy for pages that are part of Wix apps, for example, Product pages, Blog pages or Members Area pages etc. This is because these pages already have their own predefined hierarchical structure in place.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I change my homepage's position in the site hierarchy?</h4><div class="collapsible-content"><div>No. Your homepage by default always assumes the highest position in your site's hierarchy. This means you can't position your homepage to be a child of another page. <br />
<br />
You can, however, <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-changing-your-sites-home-page" target="">set a new homepage</a>, but keep in mind that this will flatten the URL of any child pages assigned to it. For example, a URL for a child page with a parent like www.mydomain.com/parent/child will flatten to www.mydomain.com/child.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I remove a page as a parent?</h4><div class="collapsible-content"><div>You can remove a page as a parent by setting the homepage of your site to be the parent instead. For example, a URL for a child page with a parent like www.mydomain.com/parent/child will flatten to www.mydomain.com/child.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if I delete a parent page?</h4><div class="collapsible-content"><div>If you delete a parent page, the URL of any child pages assigned to that parent will flatten. For example, a URL for a child page with a parent like www.mydomain.com/parent/child will flatten to www.mydomain.com/child.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I define a site hierarchy for my multilingual site?</h4><div class="collapsible-content"><div>Yes. You can define your multilingual site's hierarchy by setting up parent-child relationships between pages in your site's main language. Keep in mind that it is not possible to set up site hierarchies per individual language. The hierarchy you set for your main language applies to all secondary languages.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Will my traffic to my pages be automatically redirected?</h4><div class="collapsible-content"><div>If you have your own custom domain, traffic will be automatically redirected to both the new URL and its child pages' URLs. If you don't have your own custom domain, you will have to <a data-composite="true" href="https://support.wix.com/en/article/setting-up-a-301-redirect-for-a-page-on-your-site#manually-creating-a-301-redirect-for-a-page" target="">manually create 301 redirects in the URL Redirect Manager</a> for the relevant pages.</div></div></div></div>

We are pleased to announce that you can now use the AI tool in the Accessibility Wizard to generate alt text in bulk.

Request: Adding and Editing Alt Text in Bulk

Discover how to use the AI tool in the Accessibility Wizard to generate alt text in bulk for your website. This feature helps you enhance accessibility by ensuring that images are properly described, making your site more inclusive for all users.

<div data-component-type="text"><div>We are pleased to announce that you can now <a data-composite="true" href="https://support.wix.com/en/article/accessibility-preparing-your-images-and-galleries#generating-alt-text-with-ai" target="">use the AI tool in the Accessibility Wizard to generate alt text in bulk</a>.</div></div>

Currently, when defining your site hierarchy it is not possible to set a parent-child page relationship with an Editor page that is part of a third-party app.You can define your hierarchy by setting p...

Request: Including Third-Party App Editor Pages in Site Hierarchy

Discover how to define your site hierarchy by setting parent-child page relationships between your Wix pages. While you cannot create these relationships with pages from third-party apps, you can effectively organize your site using native Wix pages. Your feedback is valuable as we continue to enhance our products.

<div data-component-type="text"><div>Currently, when defining your site hierarchy it is not possible to set a parent-child page relationship with an Editor page that is part of a third-party app.</div></div><div data-component-type="text"><div>You can define your hierarchy by <a data-composite="true" href="https://support.wix.com/en/article/defining-your-site-hierarchy-for-main-pages-url-and-breadcrumbs-structure" target="">setting parent-child page relationships</a> between pages that are not part of third-party apps.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Optimizing your eCommerce and product pages for SEO can significantly boost your site's visibility and attract more relevant traffic. By implementing SEO best practices, you ensure that your products ...

SEO Best Practices for eCommerce and Product Pages

Optimize your eCommerce and product pages for SEO to enhance visibility and attract relevant traffic. Discover how to implement best practices like structured data markup, detailed product descriptions, and effective alt text for images. Learn to refine product titles, maintain clear URL structures, and include customer testimonials to build trust. This article guides you through essential strategies to improve your site's search rankings and increase conversions, ensuring potential customers can easily find your products.

<div data-component-type="text"><div>Optimizing your eCommerce and product pages for SEO can significantly boost your site's visibility and attract more relevant traffic. By implementing SEO best practices, you ensure that your products appear in search results, making it easier for potential customers to find what they need.</div></div><div data-component-type="text"><div>For example, if you sell handmade jewelry, following these practices can help your products show up when someone searches for &quot;unique handmade necklaces,&quot; driving more targeted traffic to your site and increasing your chances of making a sale.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="improve-visibility-with-structured-data" level="3">Improve visibility with structured data</h2></div><div data-component-type="text"><div>Structured data markup is a standardized format for giving search engines detailed information about your page. Adding structured data markup to your site helps search engines understand your product information better, making your site eligible for rich results on Google.</div></div><div data-component-type="text"><div>Your Wix Stores product pages already come with preset markup when you create them, which you can edit in your site's SEO settings.</div></div><div data-component-type="text"><div>We recommend including all necessary product details in your markup:</div><ul>
  <li>Brand name</li>  <li>Product description</li>  <li>SKU</li>  <li>Image URL and descriptive image name</li>  <li>Price and currency</li>  <li>Shipping details or free shipping options</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/04/10/ddc89cc1-75c5-482a-ad09-6e69c51c5566/4d6af5d3-9423-4dfa-ac78-b60beacc5c4a.png" alt="A screenshot of a product search result with the price highlighted." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962" target="">adding structured data markup to your site's pages</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="highlight-product-benefits-with-detailed-and-unique-descriptions" level="3">Highlight product benefits with detailed and unique descriptions</h2></div><div data-component-type="text"><div>Writing detailed product descriptions that highlight features, specifications and benefits helps users understand the product better, and can improve your search rankings. An effective product description answers questions such as who the product is for, and how to use it. Avoid using descriptions from manufacturers to prevent duplicate content issues. </div></div><div data-component-type="text"><div>A well-written product description can also be a powerful tool to generate conversions, persuading browsers to become buyers.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/04/10/ef96da6e-7469-489e-be68-675fe8c43aed/63e4c471-8f89-453f-b385-343679d79b1d.png" alt="Product SEO settings showing the meta description entered in the text field." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://www.wix.com/blog/ecommerce/2018/10/how-to-write-product-descriptions" target="">writing effective product descriptions</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="add-alt-text-to-product-images" level="3">Add alt text to product images</h2></div><div data-component-type="text"><div>When potential customers do an image search, alt text gives them another way to find your products. It also helps visually impaired site visitors using screen readers learn more about what you're selling. Adding unique descriptive text to each of your product images maximizes their effectiveness and provides inclusive information.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/04/10/75dd0e6a-9b27-4f66-9477-2fc7d0c0b157/5e43f293-8035-4f00-8ee6-34df4fde19bb.png" alt="Adding alt text to images of a wooden bowl." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-images-and-galleries-for-seo-alt-text" target="">optimizing your images for SEO with alt text</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="optimize-product-titles-with-keywords" level="3">Optimize product titles with keywords</h2></div><div data-component-type="text"><div>Make sure your product titles are clear, concise, and aligned with your keyword strategy. Including the primary keyword in the product title can help search engines and users quickly identify the product. This improves both SEO and user experience.</div></div><div data-component-type="text"><div>The Wix SEO Setup Checklist can help you improve your site's SEO based on your business's information and your keywords.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/10/03/0ea14944-af11-4810-b017-8e5afb77027b/63ac13b6-b783-4d17-817a-f481bde1031c.jpg" alt="A screenshot of keywords being added to a site." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-seo-setup-checklist-viewing-and-updating-your-keywords" target="">viewing and updating your keywords</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="use-clear-url-structures" level="3">Use clear URL structures</h2></div><div data-component-type="text"><div>A clear and descriptive URL structure makes it easier for search engines to crawl your site. You can customize the URL structure of your Wix Stores product pages in your SEO Settings. </div></div><div data-component-type="text"><div>Avoid using parameters in URLs, as this can complicate crawling. While Wix automatically generates SEO-friendly URLs, make sure they are descriptive and consistent with your site's content and product pages.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/04/10/0113bc5a-90a2-4e5c-94e8-5562f436543a/c0b739c7-7a23-4d61-add6-01e99d7040d1.png" alt="A URL structure for a site page." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/customizing-your-pages-url-structure-in-seo-settings" target="">customizing your page's URL structure</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="include-real-testimonials-and-customer-ratings" level="3">Include real testimonials and customer ratings</h2></div><div data-component-type="text"><div>Adding customer reviews and ratings to your site builds trust and provides valuable feedback for your business. High-quality reviews can also improve your SEO and boost your site's ranking in search results.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-customer-testimonials-to-your-site" target="">adding customer testimonials to your site</a>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/04/10/07c56fd7-01b5-454a-a12d-41df0deaf00f/5b2f2597-cc69-425c-b2ac-ecfe9be2ebd0.png" alt="Customer testimonials on a site page for a bakery." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="optimize-your-product-pages-meta-information" level="3">Optimize your product page's meta information</h2></div><div data-component-type="text"><div>Title links give users a quick insight into the content of a search result, and why it's relevant to their query. Typically, this is the primary piece of information people use when deciding which search result to click, so it's very important to include and maintain high-quality meta information on your site's pages.</div><div><br /></div><div>Wix takes the product name and description as meta tags by default. However, manually adjusting the title tag and meta description can improve click-through rates. Make sure these elements are eye-catching and accurately describe your products.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/03/21/e6d44ab5-f6f7-4de0-9b3b-a36c546092ee/c506d548-e80c-4d7d-907b-4b869a9e0236.png" alt="The Advanced SEO tab showing the Tag Settings menu." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages" target="">adding meta tags to your site's pages</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="use-breadcrumb-navigation" level="3">Use breadcrumb navigation</h2></div><div data-component-type="text"><div>Breadcrumb navigation displays the structure and hierarchy of your site. This is useful for site's with lots of subpages, as breadcrumbs present the structure of your site to visitors, while allowing them to retrace their steps to the main page.</div></div><div data-component-type="text"><div>Breadcrumb navigation also improves internal linking, which can positively impact your SEO by making it easier for search engines to crawl your site.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/12/10/55a8c827-c46b-486f-af60-3986757533a6/be2a4423-5b69-48f1-8854-a8702a0484ed.png" alt="screenshot of breadcrumb settings panel in wix editor." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-and-setting-up-breadcrumbs" target="">adding and setting up breadcrumbs</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="include-a-frequently-asked-questions-faqs-section" level="3">Include a frequently asked questions (FAQs) section</h2></div><div data-component-type="text"><div>Adding an FAQs section to your site addresses common customer questions and can improve your chances of ranking for relevant queries.</div></div><div data-component-type="text"><div>You can manually add an FAQs section to your site's pages, or install the Wix FAQ App and create FAQ pages to give your visitors quick answers to common questions about your products or services. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/04/10/239b6576-e16b-42ea-9d0c-2745ca825fb0/2633ad98-64fe-4fab-a828-3bd6b49e4b07.png" alt="The Wix FAQ App in the dashboard showing a list of FAQs for a dog grooming business." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/adding-and-setting-up-the-wix-faq-app" target="">adding and setting up the Wix FAQ App</a>.</div></div></div></div>

How to begin

Choosing a template

Hiring a professional to build your site

Build your website and business with Wix. Try using our AI tools to create your website, customize templates, or hire professionals to build or enhance your online presence.

Getting started with Wix

Learn how to build your website and business using Wix.

Wix Editor basics

Using the Editor tools

Your site's layout

Strips and columns

Your site's structure

Designing your site

Pages

Menus

Managing pages and menus

Text

Buttons

Containers and boxes

Slideshows

Shapes and lines

Adding and customizing elements

Images

Galleries

Videos

Documents and files

Adding files and media

Working with elements

Using effects and animations

Sharing and promoting your site

Adding advanced elements

Getting started

Mobile tools

Pages on mobile

Background on mobile

Mobile site layout

Site menu on mobile

Text on mobile

Media on mobile

Other elements on mobile

Troubleshooting your mobile site

Building a mobile site

Troubleshooting Editor sites

Using the Wix Editor

Using your dashboard

Managing your site

Managing Roles & Permissions

Getting started with AI

Using AI to create & manage your website

Using AI to set up your business

AI tools

Getting started with the editor

Using the editor tools

Structuring your site

Adding animations and effects

Branding your site

Troubleshooting your site

Using the Wix Harmony Editor

Media Manager basics

Uploading media

Purchasing media

Managing media

Troubleshooting media

Adding & managing media

Using the Pro Gallery

Editing images (Wix Photo Studio)

Getting started with Wixel

Creating and managing projects

Designing with Wixel

Upgrading and account management

Wixel

Managing your media

Wix Multilingual basics

Translating your website

Managing languages

SEO in Wix Multilingual

Creating a multilingual website

Privacy and GDPR

About accessibility

Making your site accessible

Advanced accessibility features

Building an accessible site

About the CMS (Content Management System)

Managing CMS collections

Connecting CMS collection content to your site

Working with dynamic pages and the CMS

Connecting user input elements to CMS

Using CMS with other Wix products

Advanced CMS features

Wix for Developers

Test Site

SSO Login

Wix Blocks

Advanced features

Getting started with  Wix Vibe

Managing your Wix Vibe site

Customizing your Wix Vibe site

Publishing your Wix Vibe site

Using Wix Vibe

Read how to use the Wix Editor and manage content on your site. Discover how to protect your visitors' privacy and make your site accessible.

Creating a website

Design and manage your site with smart functionalities.


Changing your account settings

Sign in issues

Managing your account

Upgrading to a Premium plan

Billing for Premium Plans

Billing for Domains

Billing for Google Workspace Business Emails

Managing your subscriptions

Charges, payments and tax

Invoices for Wix services

Using vouchers and promotions

Billing & premium subscriptions

Review your account settings, manage your subscriptions and plans and understand your invoices.

Account & billing

Manage subscriptions, plans and invoices.

Managing your site with the Wix app

Mobile apps basics

Customizing your own mobile app

Managing your own mobile app

Submitting your mobile app for approval

Building your own mobile app

Customizing your site on the Wix member apps

Managing your site on the Wix member apps

Using mobile apps as a member

Using the Wix member apps

Mobile apps for your customers

Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

Wix domains

Domains purchased elsewhere

Transferring domains

Managing domains

Troubleshooting domains

Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.

Page Content Optimization