SEO Best Practices for eCommerce and Product Pages

Optimizing your eCommerce and product pages for SEO can significantly boost your site's visibility and attract more relevant traffic. By implementing SEO best practices, you ensure that your products appear in search results, making it easier for potential customers to find what they need.

For example, if you sell handmade jewelry, following these practices can help your products show up when someone searches for "unique handmade necklaces," driving more targeted traffic to your site and increasing your chances of making a sale.

Structured data markup is a standardized format for giving search engines detailed information about your page. Adding structured data markup to your site helps search engines understand your product information better, making your site eligible for rich results on Google.

Your Wix Stores product pages already come with preset markup when you create them, which you can edit in your site's SEO Settings.

We recommend including all necessary product details in your markup:

Writing detailed product descriptions that highlight features, specifications and benefits helps users understand the product better, and can improve your search rankings. An effective product description answers questions such as who the product is for, and how to use it. Avoid using descriptions from manufacturers to prevent duplicate content issues. 

A well-written product description can also be a powerful tool to generate conversions, persuading browsers to become buyers.

When potential customers do an image search, alt text gives them another way to find your products. It also helps visually impaired site visitors using screen readers learn more about what you're selling. Adding unique descriptive text to each of your product images maximizes their effectiveness and provides inclusive information.

Make sure your product titles are clear, concise, and aligned with your keyword strategy. Including the primary keyword in the product title can help search engines and users quickly identify the product. This improves both SEO and user experience.

The Wix SEO Setup Checklist can help you improve your site's SEO based on your business's information and your keywords.

A clear and descriptive URL structure makes it easier for search engines to crawl your site. You can customize the URL structure of your Wix Stores product pages in your SEO Settings. 

Avoid using parameters in URLs, as this can complicate crawling. While Wix automatically generates SEO-friendly URLs, make sure they are descriptive and consistent with your site's content and product pages.

Adding customer reviews and ratings to your site builds trust and provides valuable feedback for your business. High-quality reviews can also improve your SEO and boost your site's ranking in search results.

Title links give users a quick insight into the content of a search result, and why it's relevant to their query. Typically, this is the primary piece of information people use when deciding which search result to click, so it's very important to include and maintain high-quality meta information on your site's pages.

Wix takes the product name and description as meta tags by default. However, manually adjusting the title tag and meta description can improve click-through rates. Make sure these elements are eye-catching and accurately describe your products.

Breadcrumb navigation displays the structure and hierarchy of your site. This is useful for site's with lots of subpages, as breadcrumbs present the structure of your site to visitors, while allowing them to retrace their steps to the main page.

Breadcrumb navigation also improves internal linking, which can positively impact your SEO by making it easier for search engines to crawl your site.

Adding an FAQs section to your site addresses common customer questions and can improve your chances of ranking for relevant queries.

You can manually add an FAQs section to your site's pages, or install the Wix FAQ App and create FAQ pages to give your visitors quick answers to common questions about your products or services.