Defining your Site's Hierarchy for SEO

3 min read
Improve search engines' and visitors' understanding of the relationship between your site's pages by defining your site's hierarchy. You can define the relationships between your site's main pages (Editor pages). The defined hierarchy is visible through your site's URL paths.
In this article, learn more about:

Understanding site hierarchy

Your site's hierarchy, meaning its structure, helps search engines like Google understand how your site is organized, and the relationship between pages. Search engines tend to rank pages higher in search results that are closest in relation to your homepage, so it's important to position your pages correctly within your hierarchy.
Defining a hierarchical site structure requires setting up a parent - child relationship between your site's main pages. A parent page is a top-level page with child pages nested under it. Your site's hierarchy is represented through URLs.
For example, you could set your parent page to be "About Our Customers" and a child page to be "Customer Stories". The URL for this structure may look like this:

Defining your site's hierarchy

You can adjust the relationship and positioning of your site's main pages (Editor pages) from the SEO Basics panel in the Editor. Begin by selecting the page you want to become a child page, and then choose its parent.

To set a page as a parent page:

  1. Go to your page's SEO settings:
    1. Click Menus & Pages  on the left side of the Editor.
    2. Click the More Actions icon  next to the page you want to become a child page.
    3. Click SEO Basics.
  2. Click the Parent page (site hierarchy) drop-down and select a parent page.
Defining site hierarchy from SEO Basics,


Click a question below to learn more about defining your site's hierarchy:

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