Site or Pages Not Appearing in Search Engine Results

Search engines can only index pages that you have published. Any pages that you add after the last time you published your site won't appear in search results. 

This also applies to changes you make to the content of a page. If you changed your page after the last time you published, search engines won't be able to index the changes.  

Make sure to publish your site when you're finished making any changes or edits to it. 

Note:
It can take some time for changes to your site's pages to appear in Google search results. If you want your changes to appear quicker, you can try to request indexing for the page.

If you've deleted a page from your site, search engines will remove the page from search results when they recrawl your site and can't find it. 

Likewise, if you've deleted a product from Wix Stores, search engines will eventually remove the product's page from search results.

If a page or product is missing from search results, make sure that you haven't accidentally deleted it. 

You can view previously saved versions of your site and restore them in the Site History section of your site. However, it is not possible to restore certain page types such as Wix Stores products. Learn more about restoring previous versions

You can choose to prevent search engines from indexing your page in your site's Editor. If you select this option, search engines won't add your page to search results when they crawl it. 

If the search engines previously crawled the page, they will remove the page from search results. 

You can check if search engines can index your page in your site's editor.

Learn more about letting search engines index your pages.

You can choose whether or not to allow search engines to index your site in your SEO Settings. It's important to let search engines index your site if you want it to appear in search engine results. 

Wix's URL Redirect Manager lets you create 301 redirects for pages on your site. 301 redirects tell web browsers that the URL of a page on your site has changed permanently to a new URL. It also tells browsers that visitors who try to access the page's old URL should be sent to the new URL instead.

If your page has a 301 redirect and the page doesn't appear in search results, try deleting the redirect.

Wix automatically creates a default canonical URL for all of your pages. You can change the canonical tag for a page in its Advanced SEO tab in the SEO panel.

If you've customized your page's canonical tag and the page doesn't appear in search results, try resetting the canonical tag.

The robots meta tag is a piece of HTML code that lets you use instructions (known as directives) to tell search engines how to interact with your site's pages. 

The "noindex" tag tells search engines not to index a page and can prevent the page from appearing in search results. 

If you think this may be causing your issue, you can check if your page has a "noindex" robots meta tag.

Search engines are not able to index pages that are password protected or pages that are accessible only to members of your site. 

Learn how to check if your page is password protected in the Wix Editor and Editor X.

Pages which don't contain enough content may return a soft 404 or 'no index' error. Pages containing no content at all may be removed from Google's index entirely. To avoid this issue, we recommend including at least 250-400 words on the page.

Internal links connect one page on your site to other pages on your site. Search engines use internal links them to understand the relationship between your pages and the content on them.

There are many ways that you can add internal links to your site. For example, you could add a site menu,  add a link to an element, or add a link to text on your page.

Google requires pages to follow its recommendations and guidelines in order to appear in search results. It's a good idea to make sure that your page follow these guidelines if you want it to rank highly.

In particular, it's important to make sure that your content aligns with what Google considers helpful. Google's E-E-A-T guidelines can help you decide if your content is what Google is looking for. 

E-E-A-T stands for:

If you're not sure about the index status of a page, you can use Google's URL Inspection tool or the Wix Site Inspection tool to check it. These tools can tell you if your page is indexed or if there are any issues that are preventing it from being indexed.

Your page may receive a manual action if Google decides that the content is not compliant with Google's quality guidelines. A manual action prevents your page from appearing in Google search results. 

You can use Google Search Console to check if Google has applied any manual actions to the page.