Customizing Your SEO Settings

17 min read
SEO Settings is a great tool to save time by applying the same SEO logic to many pages at the same time. Instead of editing each page's individual settings, you can customize the settings that apply to entire sections of your site. This way, you can create a systematic SEO strategy much more quickly.
Wix automatically creates default SEO Settings for all the pages of your site according to their type (e.g. Products, Main Pages, etc). These settings are based on common SEO best practices and include basic meta tags and other advanced settings that you can customize to your needs. 
In this article, learn how to:

Accessing your SEO Settings

You can customize your SEO Settings by accessing them in your site's SEO Dashboard.

To access your settings:

  1. Go to your SEO Dashboard.
  2. Select Go to SEO Settings under Tools and settings.
  3. Select the page type that you want to edit. 
    Note: You will only see options for the pages that are part of your site. For example, if you added Wix Stores to your site, you'll see an option to customize settings for Products.
SEO Settings in your site's dashboard
  1. Click Edit beside a section to see the available options.
Editing your page's SEO settings

Customizing your SEO Basics settings

Click Edit beside SEO Basics & social media to customize the way your pages appear on search engines like Google.
Editing your page's SEO settings
You can customize the title tag and meta description of your pages and let search engines index them in the SEO Basics section. Use free text to apply the same title and description to every page, or use variables to create rules with different values for each section or page of your site.
Make sure to click Save if you make any changes to this section. 
A screenshot of the SEO Basics section of SEO Settings
You can learn more about the parts of the SEO Basics section below.

Title tag

This is the title of your pages in a search result. By default, Wix adds variables to this field to automatically create a title tag for each page.
For example, for your Main Pages, Wix adds the variables "Page name" and "Site Name" for the title tags. 

Meta description

This is the description of a page that appears in search results below the title and the URL. 
By default, Wix does not add any variable to the meta description field. This is because search engines like Google often use a page's content to create a meta description that relates to a user's specific search query.
You can add variables to this field to create a rule that applies to all of your pages. For example, for Wix Stores product pages, you could add the "Product Description" variable.
Some SEO audit tools may detect an empty field for the meta description. This is not an issue. Search engines like Google will create a meta description for your page.

Let search engines index your pages

This toggle lets you choose whether or not to allow search engines to crawl and index all pages within the same page type (e.g., all product pages or all event pages). 
When you enable this toggle for a page type, people can find these pages when they search for certain keywords and phrases on search engines. 

Customizing your Social Share and Twitter Share settings

Click Edit beside SEO basics & social media to customize the way your pages appear on social networks like Facebook, Instagram, and Twitter.
Editing your page's SEO settings
You can customize your Social Share Settings to use the same rules for the title, description, and image that appear when someone shares your page.
You can also use separate Twitter Settings to display a different title, description, and image for pages that you share on Twitter.
Learn more about:

Customizing your page's URL structure

You can customize the URL structure of your Wix Stores product pages and Wix Blog posts in your SEO Settings. This can help search engines better understand the content of your pages. 

To customize your URL structure:

  1. Go to your SEO Dashboard.
  2. Select Go to SEO Settings under Tools and settings.
  3. Select the page type that you want to edit.
SEO Settings in your site's dashboard
  1. Click Edit beside Page URL.
  2. Customize your URL under URL Structure.
  1. Choose if you want Wix to create automatic redirects for your pages.
    • Leave the Automatically redirect all traffic box selected if you want Wix to set up automatic redirects for your pages
    • Deselect the Automatically redirect all traffic box if you want to set up your own group redirect.
  2. Click Save.
  3. Click Confirm Changes.
  • You can add variables to your URL structure by clicking +Add Variable. Your URL structure must include at least one variable.
  • Search engines like Google recommend using a simple structure that is easily understandable to your site visitors. Learn More

Customizing your structured data markup

Structured data markup gives search engines detailed information about your page. Adding structured data markup to your site's page can help improve your website's search results and ranking. Search engines like Google can also use markup to create rich results like article previews, product previews, and FAQs for your page's search results. Learn More
Some of your site's pages already come with preset markup when you create them. These are Wix Stores product pages, Wix Bookings services, Wix Blog posts, Wix Forum posts, and Wix Events pages.
You can customize your structured data markup for these pages in SEO Settings. You can also add variables to your markup to create dynamic code.
  • You can have up to 5 markups per SEO Setting (including the preset markup).
  • Structured data markup is an advanced topic. Wix Customer Care cannot help with any changes to your site's structured data. If you have problems with structured data for your site, check out our structured data troubleshooting help article.
  • Need help from an SEO expert? You can hire an SEO professional from the Wix Marketplace.
Learn how to:
When you add a business name and location to your site, Wix automatically creates Local Business markup for your homepage. Local Business markup can help improve your website's search results and ranking. Learn more about Local Business markup

Customizing your additional meta tags

Click Edit beside Additional Meta Tags to customize the meta tags used for your site's pages.
Editing your additional meta tags in SEO settings
You can update or add meta tags to your SEO Settings in the Additional meta tags section. Meta tags are snippets of code that describe your page to search engines and social networks. While not visible on the page itself, they appear in the code and tell search engines how to display the page in search results.
Wix adds all the required default additional meta tags to your pages based on common SEO best practices. Using SEO Settings, you can customize the default tags for your site's pages and add your own additional meta tags. 
Learn more about:

Resetting your default SEO Settings

The default SEO Settings that Wix creates are created based on common SEO best practices. You can revert back to the default settings at any time by deleting the content in the relevant field and saving. Want to start from scratch? Restore all the fields at once by resetting the entire setting. 
Learn how to:

Editing the SEO Settings of individual pages

You can view and edit all of the URL slugs and meta tags for a page type in one place on the Edit by Page tab of SEO Settings. This can be useful when you need to review your page's URL slugs, edit lots of meta tags at the same time, or quickly check which pages are indexed or not.
You can view and edit individual page settings for: 
  • Your site's main pages 
  • Wix Stores product pages
  • Wix Events event pages
  • Wix Blog posts
  • Wix Portfolio projects
  • Wix Portfolio collections
  • Online Programs

To edit your meta tags:

  1. Go to your SEO Dashboard.
  2. Select Go to SEO Settings under Tools and settings.
  3. Select the page type that you want to edit.  
  4. Select the Edit by Page tab for the page type.
Selecting Edit by Page in SEO Settings
  1. Customize the page type's default settings
    1. Hover over an Information symbol  of a column.
    2. Click Customize default
  2. Hover over a meta tag to see a preview of it. 
Previewing a meta tag in SEO Tools
  1. Check the Indexed column to see if a page is indexed or not.
  2. Click the More Actions icon  beside a page to see the editing options you can use.
    • Edit: Opens the SEO Panel so that you can customize the page's SEO settings.
    • Go to page settings: Opens the page's edit options in your site's dashboard or your Editor, depending on the page type.
    • View live page: Opens the page on your live site in a new tab.
  3. Enter a term in the search bar to filter pages that include that term.
Searching by a specific term in SEO Tools
Check out our article about editing the SEO Settings of individual pages in the Wix SEO Learning Hub.

Bulk editing the SEO Settings of individual Main Pages

You can bulk edit the index status of different pages of your site at the same time on the Edit by Page tab of SEO Settings. You can also reset the title tag, meta description, and index status of multiple pages to their default settings
The bulk editing functionality is available for Main Pages and blog posts.
  • It may take some time for all of the pages of very large sites to load.
  • If you don't see an option to change the indexable status of your pages, make sure that search engines can index your site.
  • It is not currently possible to bulk edit individual page settings for page types other than main pages and blog posts. But don't worry - we're adding more page types soon. 
Learn how to:
Search engines will update the title tags, meta descriptions, and indexable statuses of your pages the next time that they crawl your site. If you want to try to speed up the process, you can submit the page URLs to search engines.

Want to learn more?
You can read about Wix's great SEO features and how to use them in the Complete Wix SEO Guide.