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In this article
  • Understanding Local Business markup settings
  • Creating Local Business markup for your homepage
  • Testing your Local Business markup
  • Excluding Local Business markup from your homepage
  1. Home
  2. Promoting your site
  3. SEO (get found on Google)
  4. SEO Page Settings
  5. Creating Local Business Markup for Your Site's Homepage

Creating Local Business Markup for Your Site's Homepage

In this article
  • Understanding Local Business markup settings
  • Creating Local Business markup for your homepage
  • Testing your Local Business markup
  • Excluding Local Business markup from your homepage
Structured data markup is a standardized format for giving search engines detailed information about your page. Adding markup to your site's pages can help improve your website's search results and ranking. 

When you add a business name and location to your account, Wix automatically creates Local Business markup for your site's homepage and adds it for you. Local Business markup lets you give search engines information about your business. Search engines can then use this information to create rich results.

AI assistants read the same markup to work out which business you are. Accurate details help them describe you correctly.

A screenshot of the Page Settings menu open in the editor, showing the Advanced SEO tab.
Important:
Adding structured data markup to your site's pages does not guarantee that search engines will create rich results for them. 

Understanding Local Business markup settings

The Local Business markup that Wix adds to your homepage is based on Schema.org and Google's recommendations. Search engines and AI assistants use these settings to tell your business apart from similar ones. It includes the following settings:

  • Name: Your business's name as it appears in the Profile section of your site's Business Info

  • URL: Your site's URL

  • Image: The logo you added in your site's Business Info

  • Address: Your address as it appears in the Location and Contact Info section of your site's Business Info

Creating Local Business markup for your homepage

You can create Local Business markup for your site's homepage by adding a business name and location to your site's Business Info. You can also optionally add a logo to include its URL in the markup.
Important:
Wix creates Local Business markup for your primary location only. If you have multiple business locations, we don't create markups for each additional location.

To create Local Business markup:

  1. Go to Settings in your site's dashboard.
  2. Click Business info.
  3. Enter your business name under Name in the Profile section. 
  4. (Optional) Click Add Logo to upload a logo image.
  5. Add your location under Address in the Location and contact info section.
  6. Click Save.
Tip:
You can update your Local Business markup at any time by editing your business name or location.

Testing your Local Business markup

You can use Google's Rich Results Test to check that your Local Business markup is eligible for rich results. Access the Rich Results Test through your homepage's Advanced SEO tab. 
  1. Go to your editor.
  2. Click Pages & Menu  on the left side of the editor.
  3. Click the More Actions icon  next to your homepage.
  4. Click SEO basics.
  5. Click the Advanced SEO tab.
  6. Click Structured data markup.
  7. Click the More Actions icon next to Local business.
  8. Select Test on Google.
  9. Click Test Code on the Rich Results Test page. Learn more about running the Rich Results test.
A screenshot of the More Actions menu open on the Advanced SEO tab, with the Test on Google option circled.
Note:
You may see a warning that some optional fields are missing. Your homepage's SEO is not affected by your Local Business markup not having these optional fields.

Excluding Local Business markup from your homepage

You can choose to exclude the Local Business markup from your homepage if you decide you don't want search engines to access it.

Excluding the markup means that search engines can't use this information to create rich results. AI assistants lose access to it too, and may describe your business less accurately.

  1. Go to your editor.
  2. Click Pages & Menu  on the left side of the editor.
  3. Click the More Actions icon  next to your homepage.
  4. Click SEO basics.
  5. Click the Advanced SEO tab.
  6. Click Structured data markup.
  7. Click the More Actions icon next to Local business.
  8. Select Exclude from page.
A screenshot of the More Actions menu open on the Advanced SEO tab, with the Exclude from page option circled.
Tip:
You can include the Local Business markup again at any time by clicking the More Actions icon and selecting Include on page. 

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