Wix Loyalty Program: Adding and Setting Up Your Loyalty Program | Help Center

Wix Loyalty Program: Adding and Setting Up Your Loyalty Program

12 min read

In this article

Step 1 | Create your loyalty program
Step 2 | Choose how customers earn points
Step 3 | Set up loyalty rewards
(Optional) Step 4 | Activate email automations
Step 5 | Review your loyalty program
Step 6 | View your new site pages
FAQs

Add the Wix Loyalty Program to your site to reward members for their business and loyalty. Award points for actions such as signing up to your newsletter or making a purchase. Members can exchange points for reward coupons that they can use on your site.

Important:

You can set up your loyalty program for free, but you must upgrade to a plan that includes accepting payments to launch the program.
Wix Loyalty Program is currently available for Wix Stores, Wix Bookings, Wix Restaurants, Wix Pricing Plans and Wix Events.

Step 1 | Create your loyalty program

Reflect your business's personality through your loyalty program name. Choose a term and icon to represent the points members will earn.

To create your loyalty program:

Dashboard

Wix app

Go to Loyalty Program in your site's dashboard.
Click Start Now.
Enter your program info:
- Program name: Enter your loyalty program name.
- Points name: Click the drop-down and choose the term you want to use to describe "points" on your site:
  - Points: The default "Points" term is used to describe loyalty points.
  - Custom name: Enter the name you want to use to describe loyalty points (e.g. "Stars" or "Hearts").
- Points icon: Select a loyalty points icon or upload your own.
Click Continue to Setup.

Step 2 | Choose how customers earn points

Points are awarded to customers based on various actions. Reward customers for signing up to your site, making an appointment, and more.

Notes:

Points based on spending are rounded down to the nearest whole number. For example, if you reward 10 points per $1, a spend of $4.99 earns 40 points.
Loyalty programs on Wix Restaurants sites reward points based on order subtotals. Delivery fees and taxes are not included.

To choose how customers earn points:

Dashboard

Wix app

Scroll down to the Points section.
Choose what you want to do:

Add a new way to earn points

Edit how to earn points

Activate or deactivate a way to earn points

Delete a way to earn points

Tip:

If you have an upgraded plan, you can set an expiration date for your points.

Limitations in earning points when sending an invoice:

If you have enabled Place a store order in Ways to earn, only invoices that generate an order once paid can earn points for your customers. If you add a custom invoice item to an invoice, it will not earn points because it's not a store product that the earning rule is based on. For such cases, we recommend to manually give points to the customer.

Step 3 | Set up loyalty rewards

Define the rewards customers can redeem their points for. Rewards will be issued in the form of coupons offering discounts, free shipping, special prices, and more.

To set up loyalty rewards:

Dashboard

Wix app

Scroll down to the Rewards section.
Click Create Reward.
Tip: Select Create with AI to have the Wix AI Assistant create a reward for you or select Build with Functions to build a custom reward.
Click Set up reward.
Choose between creating a fixed reward or a flexible reward.
Note: The flexible reward may automatically get activated. If this is the case, hover over this reward type and click Edit to make changes to the reward.
Click Next.
Edit the details for the reward type:

Fixed reward

Flexible reward

6. Click Save.

7. Repeat for each reward you'd like to add or edit.
Note: Your site can only have one flexible reward, so you can only add it once.

(Optional) Step 4 | Activate email automations

Enabling email automations means customers will automatically receive an email when they earn a reward. Being automatically notified of a new reward is a good way to encourage a customer to return to your site.

The email automations you see may vary depending on which ways to earn you have set up, and if you use points expiration and/or tiers.

Note:

Email notifications are set up through automations that come pre-installed when you set up your loyalty program. Automated emails are inactive by default, so make sure to activate them first in order to start sending them.

To activate email automations:

Dashboard

Wix app

Scroll down to the Email automations section.
Click the toggle to choose what you want to do:
- Enabled (blue): Customers will automatically receive an email when they earn a reward.
- Disabled (grey): Customers will not automatically receive an email when they earn a reward.
(Optional) Edit the email automation.
1. Hover over an email and click Edit.
2. Customize the automation.

Step 5 | Review your loyalty program

Review the details of your loyalty program before launching it. Check that you're happy with the ways customers can earn points and redeem points.

To review your program:

Dashboard

Wix app

Review your Program details and click Edit Details to make any changes.
Review the Points, Rewards, and Email automations sections. Hover over any way to earn, reward, or email and click Edit to make any changes.
Click Launch Program in the top right.
Click Launch Program in the pop-up.

Step 6 | View your new site pages

Setting up a loyalty program automatically adds two new pages to your site. Your new Loyalty Program page shares details of your program with site visitors. Your new My Rewards page is where loyalty program members keep track of their points and rewards.

Note:

These new pages won't be live and accessible to visitors until you publish your site.