Wix Stores: Displaying Product Categories

8 min read

Important:

This article is about the new version of product categories. If you don't have the Active on your site toggle as in the image below, you have the original version. If so, click this link to learn how to add and display categories.

Your site structure plays a major role in customers' overall shopping experience. Choose a way to display categories that's both user friendly and good for SEO.

Before you begin:

Make sure the categories you want to display are active by going to the Categories tab in your site's dashboard, selecting the relevant categories, and checking that the Active on your site toggle is enabled for each one.
Screenshot of the Active on your site toggle

Screenshot of the Active on your site toggle

In this article, learn more about:

Displaying categories on the Category Page

The Category Page is your main store page. Customers can click any of the categories that appear in the category list to view products they're interested in.

Any active category you create automatically appears in the category list, but you can hide categories you don't want to display. You can also reorder the categories you show.

Screenshot of category page on desktop with the category list outlined

To choose what categories to display:

Wix Editor

Studio Editor

Go to your editor.
Click Pages & Menu on the left side of the editor.
Click Store Pages.
Click the Category page.
Select the Category Page in the editor.
Click Settings.
Select List.
Select what you want to hide:
- Hide the entire category list: Click the Show category list toggle to disable it.
- Hide individual categories:
  1. Select Customize & reorder the list manually.
  2. Deselect the checkbox next to the category you want to hide.
(Optional) Reorder categories by dragging the categories to the preferred order.

Screenshot of List tab in the Category Page settings

Important:

The category list is not displayed on mobile devices. We recommend adding categories to the site menu so customers viewing your site on mobile can access your categories.

Adding categories to your site's menu makes it easy for customers to navigate your site.

Important:

The category list doesn't appear on mobile devices, so this is the best way to give customers on mobile access to your store's categories.

You can add multiple categories to your menu and display them in submenus.

Screenshot of a sample site menu with submenu items

Tips:

Categories are added to the menu as links, and the link will open the URL of that category.
Displaying categories in your site menu boosts SEO for category pages.

To add categories to your menu:

Wix Editor

Studio Editor

Click Pages and Menuon the left side of the Editor.
Click Site Menu.
Click +Add Menu Item at the bottom.
Select Link.

Screenshot of Pages & Menu in the Editor, with the page link option outlined

Select Page on the left.
Select Category Page from the Which Page? drop-down.

Select the category you want to display from the Which item? drop-down.
Click Done.
(Optional) Rename the category and click Done.
(Optional) Make the category you added into a subcategory:
1. Click Pages and Menuon the left side of the Editor.
2. Click Site Menu.
3. Drag the relevant menu items under and to the right of the relevant category.

Important:

When you build your menu using the instructions above, the menu appears both in desktop and mobile.
You can also create menus using Advanced Menus or Mega Menus. When you do, you need to create the menu separately on desktop and mobile.

Displaying categories using Product Galleries

You can display an active category on any site page, including one that has other content. This makes it easy for customers to purchase your products right after they're exposed to content about the products.

For example, you could create a site page explaining the benefits of your skincare products, add a Product Gallery to that page, and select the Skincare category to display there.