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In this article
  • Step 1 | Add the category details
  • Step 2 | Set the category as active or inactive
  • Step 3 | Add products
  • Step 4 | (Optional) Create subcategories
  • FAQs

Wix Stores: Creating Product Categories

6 min
In this article
  • Step 1 | Add the category details
  • Step 2 | Set the category as active or inactive
  • Step 3 | Add products
  • Step 4 | (Optional) Create subcategories
  • FAQs
Important:
This article is about the new version of product categories. If you click +New Category and your page doesn't look like the image in Step 1 below, you have the original version. If so, click this link to learn how to add and display categories. 
Product categories are essential building blocks of your online store. They help you organize your products into groups, making it easier for customers to browse and find exactly what they need. Managing a large number of products? Create subcategories to keep everything structured and accessible.
Once you've set up a category or subcategory, you can display it on your site, use it as a store filter, or apply discounts and coupons to it.
Tip:
Your store comes with the 'All Products' category built in.

Step 1 | Add the category details

To create a new category, click + New Category and add the category details. The image and description appear in search engine results, when a category is shared in social media, and can optionally appear on the Category page.
Screenshot of the page where you create a new category in Wix Stores

To create a category:

  1. Go to Categories in your site's dashboard.
  2. Click + New Category at the top right.
  3. Enter a category name (e.g. Men).
  4. Add a header image. 
    1. Click the Add icon .
    2. Select an image from your media manager or click Upload Media to upload an image.
    3. Click Add Image.
  5. Enter a header description.

Step 2 | Set the category as active or inactive

A category's status can be either active or inactive. While setting up your category, you may want to make it inactive until you are ready to display it.
Important:
Make sure to choose the right status for each category you create, so you can use it in a way that fits your business needs.
Click below to learn the difference between active and inactive categories:
To set the category status, click the Active on site toggle to enable or disable it.
Screenshot of the Category tab in Wix with the Active on your site toggle outlined

Step 3 | Add products

If your category is active, it's a good idea to add at least a couple products right away to avoid displaying a blank category. Note that you can add or remove products at any time. 

To add products to a category:

  1. Go to Categories in your site's dashboard.
  2. Select the new category you created.
  3. Click + Add Products.
  4. Select the products you want to add.
  5. Click Add Products.
Tip:
Later, when you create new products (or edit existing ones), you can add those products to one or more categories.

Step 4 | (Optional) Create subcategories

Now that you've created a category (e.g. Men), you can create subcategories (e.g. Shirts, Shoes). In total, you can create 5 levels of subcategories, including the 'All Products' category.
For best performance, it's recommended that you create no more than 1000 categories/subcategories in total.
Screenshot of the category tab in the dashboard of a Wix site with Wix Stores
Notes:
  • A category can act as a container which holds only subcategories.
  • The same subcategory cannot exist in 2 places, however, you can create different subcategories with the same name (e.g. a 'Shoes' subcategory under 'Men' and under 'Women').

To create a subcategory:

  1. Go to Categories in your site's dashboard.
  2. Select an option:
    • Create a new subcategory under a particular category:
      1. Click the More Actions icon  next to the category under which you want to create a new subcategory.
      2. Select + New subcategory.
      3. Create the subcategory just as you would a new category.
    • Turn an existing category into a subcategory: 
      1. Click and drag the Reorder icon  on the category to move it under and slighlty to the right the relevant parent category. 
GIF showing how to create subcategories in Wix Stores

FAQs

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