Add a variety of elements to your email marketing campaign to help grow your existing customer relationships, encourage subscriber interaction with a newsletter, or capture the attention of potential ...

Email Marketing: Adding Elements to Your Campaign

Customize both the outer and inner backgrounds of your email campaign to make your campaign stand out the way you want it to.Customizing the outer backgroundPersonalize the outer background of your em...

Email Marketing: Customizing the Backgrounds of Your Campaigns

<div data-component-type="text"><div>Customize both the outer and inner backgrounds of your email campaign to make your campaign stand out the way you want it to.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-the-outer-background" level="3">Customizing the outer background</h2></div><div data-component-type="text"><div>Personalize the outer background of your email campaign by choosing a color, pattern, or uploading an image. The recommended image size is 1920 X 1080 pixels, but the background width is limited to 720 pixels when viewed as an email. We suggest using decorative images for the background. If a subscriber clicks to view the full email, they will see the complete background.</div></div><div data-component-type="heading"><h2 id="" level="4">To edit the outer background: </h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign or <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="_blank">create a new one</a>.</li>  <li>Click <strong>Background </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/06/13/1eb08240-aedc-412e-925f-2f3526f8cbe8/f4f117f3-ad9d-455d-a77c-d0b09b2ef6a8.png" /> on the left.</li>  <li>Choose whether to show background colors or patterns and images in the outer background: 
    <ul>
      <li><strong>Background colors: </strong>Select the relevant color or click the Pick Color icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/01/09/d93d0325-28df-4511-9692-9c35c0bc151a/d93a17fb-e61c-49f2-a561-93686bb5de78.png" /> to choose a custom color. </li>      <li><strong>Patterns and images: </strong>Select the relevant pattern / image or click the Add icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/01/09/d93d0325-28df-4511-9692-9c35c0bc151a/d93a17fb-e61c-49f2-a561-93686bb5de78.png" /> to choose another pattern or image. Then click the Settings icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/01/09/ef76c2e3-9708-4017-a556-dcdfc3f38657/a7c893f1-2b0a-4598-a9b7-146bc2871b20.png" /> to choose the color behind the image or to have the image repeat itself across the background.  </li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/18/b30f2741-cb2f-468a-8c9e-dbf7bdf145fe/b9aa8d28-4ad0-4be6-a82c-ff0c9f87dca7.png" alt="Screenshot of the background panel and it's available options" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-the-inner-background" level="3">Customizing the inner background</h2></div><div data-component-type="text"><div>Customize the background of the middle portion of your email campaign, which is 700 pixels wide. </div></div><div data-component-type="heading"><h2 id="" level="4">To edit the inner background: </h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign or <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="_blank">create a new one</a>.</li>  <li>Click <strong>Background </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/06/13/1eb08240-aedc-412e-925f-2f3526f8cbe8/f4f117f3-ad9d-455d-a77c-d0b09b2ef6a8.png" /> on the left.</li>  <li>Click <strong>Customize Inner Background</strong> at the bottom. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/18/60585399-9bd9-414e-a45b-2cbfc12d3e52/9ae9ba65-bf8b-412e-b822-87919f2f0633.png" alt="Screenshot of the background panel and it's available options." /></div></div><div data-component-type="text"><ol>
  <li>Click the <strong>Show background color </strong>toggle to choose a color for the inner background or make it transparent:
    <ul>
      <li><strong>Enabled: </strong>Choose the color you want to appear behind the content in the inner portion of your campaign. </li>      <li><strong>Disabled: </strong>The inner portion behind your campaign's content is transparent. This causes your content to appear on top of the outer background. </li>    </ul>  </li>  <li>Drag the <strong>Border width </strong>slider to adjust the width of the inner background border. Then click the <strong>Border color</strong> to adjust its color.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/18/cd5e3a5c-afb0-4e54-87c2-6802d7798d7c/f0aadfeb-a37a-4cce-b7db-c17172d9bc44.png" alt="Screenshot of the inner  background panel and it's available options" /></div></div>

Personalize your email campaigns by using dynamic values. Dynamic values are placeholders in your email that will insert your recipient's personalized information, like a first or last name. Adding th...

Email Marketing: Using Personalized Content in Your Campaigns

<div data-component-type="text"><div>Personalize your email campaigns by using dynamic values. Dynamic values are placeholders in your email that will insert your recipient's personalized information, like a first or last name. Adding this personal touch to a campaign significantly increases interest in your email.</div></div><div data-component-type="text"><div>Use personalized content in both the campaign's text and subject line to best engage your recipients. You can also add fallback text so your recipient won't see a blank space if the data is not available.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/07/03/4bea2849-534c-43fd-a63f-537067b50f04/a40df79b-59c4-4877-89ed-3b171e31cf88.png" alt="Example of an email campaign with personalized content like the recipient's first name and the site URL" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Personalized content doesn't appear in <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">test email campaigns</a>. Your recipients will still see them when you send the campaign. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-personalized-content-to-your-campaigns-text" level="3">Adding personalized content to your campaign's text</h2></div><div data-component-type="text"><div>You can include personalized content in any of your email campaign's text elements. Add your recipient's name, email address and/or your site's URL to make the content personal and exciting to read. </div></div><div data-component-type="heading"><h2 id="" level="4">To add personalized content to your campaign text:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign, select a template, or create a new one.</li>  <li>Click any text element or add a new one. </li>  <li>Click where you want to add the dynamic value.</li>  <li>Click <strong>+ Add Personalized Content </strong>under <strong>Styles</strong>. </li>  <li>Select the value from the drop-down (e.g. contact last name, contact birthday, etc.)</li>  <li>(Optional) Write a fallback text in the text box.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/08/08/bb98f07f-8f85-4273-95a6-f97789fdf681/8095377e-27ac-4b18-a893-16c245bf26f1.png" alt="A screenshot of the email campaign builder where you can add personalized content to the text elements" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-personalized-content-to-your-campaigns-subject-line" level="3">Adding personalized content to your campaign's subject line</h2></div><div data-component-type="text"><div>When you're ready to send your campaign, draw your recipients' attention to your email by including their details in the subject line or preview text. </div></div><div data-component-type="heading"><h2 id="" level="4">To add personalized content to the subject line or preview text:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign, select a template, or create a new one.</li>  <li>When you're done editing, click <strong>Next</strong>.</li>  <li>Add at least one recipient and click <strong>Next</strong>.</li>  <li>Click <strong>Edit </strong>next to <strong>Subject line.</strong></li>  <li>Click where you want to add the dynamic value.</li>  <li>Click <strong>+ Personalize </strong>under the subject line and/or preview text. </li>  <li>Select the value from the drop-down (e.g. contact last name, contact birthday, etc.)</li>  <li>(Optional) Write a fallback text in the text box.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/08/08/15fb15c8-f47c-418f-ab40-27d4940a3202/e7b93b19-c2d3-4704-87c2-643477dcc13a.png" alt="Editing an email campaign's subject line, highlighting the personalized content option" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about using dynamic values.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is an example of using personalized content in an email?</h4><div class="collapsible-content"><div>Some common examples of personalized content include the recipient's name or address. </div><div><br /></div><div>For example, insert the content [Contact First Name] in the email text 'Thanks for subscribing [Contact First Name]' to personalize the text to the name of the recipient.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is fallback text?</h4><div class="collapsible-content"><div>If data for the personalized content is not available, the fallback text you enter appears in its place. </div><div><br /></div><div>For example, if you include your recipient's first name in the email title, you can add fallback text like &quot;dear customer&quot; so the title still makes sense if their first name isn't in the system.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I add personalized content to emails using the mobile app?</h4><div class="collapsible-content"><div>No. You can only choose variables from a list when using desktop. </div></div></div></div>

Change your email marketing campaign's colors and text formatting by changing its theme. You can choose the same theme your site uses to give your campaigns a unified look and feel.To change the theme...

Email Marketing: Changing the Theme of Your Campaign

<div data-component-type="text"><div>Change your email marketing campaign's colors and text formatting by changing its theme. You can choose the same theme your site uses to give your campaigns a unified look and feel.</div></div><div data-component-type="heading"><h2 id="" level="3">To change the theme of your email campaign:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign or <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">create a new one</a>.</li>  <li>Click <strong>Themes </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/03/10/cad01a7d-1e57-4991-a95d-baf79d5ece69.png" /> on the left.</li>  <li>Select the theme you would like to use. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/19/ee1341d2-3445-4708-abf7-6eb0c8d08621/9debe186-704f-4aad-aaef-bad425283e7b.png" alt="Screenshot of the theme panel and it's available options" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Next: </div><div class="info-content"><div>Learn how to <a data-composite="true" href="https://support.wix.com/en/article/adding-elements-to-your-email-campaign" target="">customize the elements of your email campaign</a>. </div></div></div></div>

Save your email campaign designs so you don't have to rebuild them every time. Make your design process as efficient as it can be and create a template from the campaigns you build to use again and ag...

Email Marketing: Saving and Reusing Your Email Campaigns

<div data-component-type="text"><div>Save your email campaign designs so you don't have to rebuild them every time. Make your design process as efficient as it can be and create a template from the campaigns you build to use again and again. You can also save any custom colors you create to use throughout your campaigns. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="saving-and-reusing-email-designs" level="3">Saving and reusing email designs</h2></div><div data-component-type="text"><div>Save your email campaign designs as a template to use again and again. Once you create your email, you can save its design as a template. </div></div><div data-component-type="heading"><h2 id="" level="4">To save an email design: </h2></div><div data-component-type="text"><ol>
  <li>Go to <a target="_blank" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/">Email Marketing</a> in your site's dashboard.</li>  <li>Click the More Actions icon <img src="https://d2x3xhvgiqkx42.cloudfront.net/c9645f94-44fe-471f-91a6-7d149990294c/2016/08/30/cb2477ce-1f52-430f-897a-e530377d9b60.svg" /> next to the relevant email. </li>  <li>Select <strong>Save as template</strong>.  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2024/01/19/19658d08-352a-45a5-9df2-51cb6b0fcc63/4113458f-40ca-4889-b160-13bd656a705c.png" alt="A screenshot showing the Save as template option on an email campaign." /></div></div><div data-component-type="text"><ol>
  <li>Enter a name for your template.</li>  <li>Click <strong>Save Template</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's next?</div><div class="info-content"><div>Your template is available to use. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish#step-1-choose-a-template-or-start-from-scratch" target="">building your email campaigns using a template</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="saving-a-custom-color" level="3">Saving a custom color </h2></div><div data-component-type="text"><div>Save up to 6 colors to reuse them throughout all your site's email campaigns on text, buttons, dividers, and more. If you want to remove a saved color, save more saved colors until the one you don't want is replaced by a new saved color. </div></div><div data-component-type="heading"><h2 id="" level="4">To save a color in your campaign:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign or <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="_blank">create a new one</a>.</li>  <li>Click any text element in the template. </li>  <li>Click the Color icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/06/20/8cc690da-0eaf-4794-bdb3-8865623ccd5f/b0c00278-1543-44b6-a710-3dd4e8114327.png" /> in the panel on the left. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/19/5c98cd97-a784-4807-8dc6-e9f09089ab2a/42476593-9996-4589-8702-ee4a43f91e90.png" alt="Screenshot of customize text color options." /></div></div><div data-component-type="text"><ol>
  <li>Select a custom color or enter a HEX value in the text box. </li>  <li>Click the Add Color icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/06/20/ba120b5d-50ff-4187-b31a-6cb86b54b02e/f4129588-8b93-40f9-a8a1-d9b1e0326178.png" /> next to the HEX number. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/19/2aee7745-e6da-45eb-b574-fd625b580825/ac4f89b8-004a-44df-a86a-c3325e2164b7.png" alt="Screenshot of customize text color options including my colors." /></div></div><div data-component-type="text"><ol>
  <li>Click the checkmark to close the color panel. </li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Next: </div><div class="info-content"><div>Learn how to <a data-composite="true" href="https://support.wix.com/en/article/adding-elements-to-your-email-campaign" target="">customize the elements of your email campaign</a>. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about saving and reusing your email campaigns. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Are the templates I save available to use in other sites in my account? </h4><div class="collapsible-content"><div>No, the templates you create are only available to use for the site that you create them in. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Are my custom colors available in the editor too, or just in my email campaigns? </h4><div class="collapsible-content"><div>No, the custom colors you create are available to use across your email campaigns only. </div></div></div></div>

Personalize the footer of your email campaign to showcase your business information and branding. Add your address, phone number, social networks, and invite people on mobile join your member app.Cust...

Email Marketing: Customizing the Footer of Your Campaign

<div data-component-type="text"><div>Personalize the footer of your email campaign to showcase your business information and branding. Add your address, phone number, social networks, and invite people on mobile join your member app.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2024/02/14/77613e33-1759-4941-81b0-c729457045cc/5b9a5c07-5595-479e-b0bb-70a043a31710.png" alt="Example of a customized email campaign footer" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-the-footer-of-your-campaign" level="3">Customizing the footer of your campaign</h2></div><div data-component-type="text"><div>Modify the footer of your email campaign to show your address, phone number, social networks and more. </div></div><div data-component-type="heading"><h2 id="" level="4">To customize your campaign's footer: </h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Edit</strong> next to an existing campaign or <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="_blank">create a new one</a>.</li>  <li>Click the footer at the bottom of your campaign. </li>  <li>Select the tab you want to customize:</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Content </h4><div class="collapsible-content"><div>Enable the toggle next to each element you want to display:</div><ul>
  <li><strong>Show Wix branding: </strong>A Wix branding banner appears at the bottom of the footer. Upgrade to an email marketing plan to remove Wix branding from emails.</li>  <li><strong>Show address: </strong>Enter your street address in the field.</li>  <li><strong>Show phone number: </strong>Enter your phone number in the field.</li>  <li><strong>Add social links: </strong>Enable the toggle to give people the option to either share your campaign on social media, or reach your social accounts.<strong> </strong>
    <ul>
      <li><strong>Sharing this email: </strong>Enter an informative<strong> </strong>title<strong> </strong>and select the social network(s) you want people to share your campaign on.</li>      <li><strong>Linking to social accounts: </strong>Enter an engaging title, select the relevant social network(s) and enter your account link(s).</li>    </ul>  </li>  <li><strong>Add a link to your site: </strong>Include a link to your site. Enter the link text and the URL you want the text to link to.</li>  <li><strong>Invite mobile members: </strong>Add a link to your <a data-composite="true" href="https://support.wix.com/en/article/about-the-wix-mobile-apps#the-wix-member-apps" target="">members app</a> and grow your mobile community. Enter the invitation text and link text.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Design </h4><div class="collapsible-content"><div>Customize your footer using the design options available: </div><ul>
  <li><strong>Font: </strong>Select a font from the drop-down. </li>  <li><strong>Font color: </strong>Select a color that matches your brand. </li>  <li><strong>Icon color: </strong>Choose the color of your social icons. </li>  <li><strong>Separator color: </strong>Choose the color of the divider that separates the content of your footer. </li></ul></div></div></div><div data-component-type="text"><div>5. Click <strong>Apply</strong>. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2024/02/14/6c34cfff-ebfd-4cb6-93ad-d65d744a3206/10a66c88-eb6e-4c0c-88b8-3b08aba34c7e.png" alt="Editing the footer of an email campaign using the Customize footer panel" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about customizing your footer. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I edit the unsubscribe message?</h4><div class="collapsible-content"><div>No. You cannot edit the 'option to unsubscribe' message, which is automatically added to the bottom of your campaign when you publish. </div><div><br /></div><div>The language of this unsubscribe message matches the language of your Wix account. You can <a data-composite="true" href="https://support.wix.com/en/article/changing-the-language-of-your-account-dashboard-and-editor" target="_blank">change the language of your Wix account</a> to change the language of your unsubscribe message. Keep in mind that changing your account's language affects the unsubscribe text for future campaigns only. The language of previously published campaigns does not change. </div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/about-the-unsubscribe-link-in-your-email-campaign%EF%BB%BF" target="">unsubscribe link that appears at the bottom of your campaigns</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I update my footer for all future campaigns?</h4><div class="collapsible-content"><div>Yes. Changes you apply to the footer of a campaign automatically appear in future campaigns you create. This way, you don't have to adjust the footer every time you create a new campaign. Future campaigns sent via <a data-composite="true" href="https://support.wix.com/en/article/wix-automations-creating-an-automation-with-the-new-builder" target="">Wix Automations</a> will also use your updated campaign footer. </div><div><br /></div><div>This applies to campaigns for a particular site. If you have more than one site in your Wix account, changes you make to the footer of one site's campaign do not apply to another site's campaign. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I remove the Wix branding from my campaign?</h4><div class="collapsible-content"><div>You can upgrade to an email marketing plan to remove Wix branding from your campaign emails. Once you upgrade, you will need to disable the <strong>Show Wix branding</strong> toggle from your email composer. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-upgrading-your-email-marketing-plan" target="">upgrading your email marketing plan</a>.  </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is the footer in my campaign cropped? </h4><div class="collapsible-content"><div>If automatic picture downloads in Outlook are blocked, information in the footer of your email campaigns can appear cropped.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2021/06/25/bed838cf-0779-47be-bc06-5e5f5726b6e7/808a7227-2506-497c-8dd6-fff313afec08.png" />﻿</div><div>Learn more about how to <a data-composite="true" href="https://support.microsoft.com/en-us/office/block-or-unblock-automatic-picture-downloads-in-email-messages-15e08854-6808-49b1-9a0a-50b81f2d617a?redirectSourcePath=%252fen-IE%252farticle%252fchange-whether-pictures-in-messages-are-automatically-downloaded-020abc02-4876-47fa-9cb1-2b4543154311&amp;ui=en-US&amp;rs=en-US&amp;ad=US" target="">block and unblock automatic picture downloads</a> in Microsoft Outlook.</div></div></div></div>

Currently, it is not possible to edit the text that appears at the top or bottom of the email campaign. Note:The language of this text changes based on the language of your Wix account.We are always w...

Email Marketing Request: Editing the Text Appearing at the Top and Bottom of Your Email Campaign

<div data-component-type="text"><div>Currently, it is not possible to edit the text that appears at the top or bottom of the email campaign. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2016/06/21/8ab24b5e-8af3-40ad-bbe2-7f1c46089e41.png" alt="A screenshot showing where the text appears at the top and bottom of an email campaign." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The language of this text changes based on the <a href="https://support.wix.com/en/article/changing-the-language-of-your-account-dashboard-and-editor">language of your Wix account</a>.</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, it is not possible to share email campaign drafts with other Wix Email Marketing users, or transfer draft newsletters to other Wix accounts.We are always working to update and improve our p...

Email Marketing Request: Sharing Campaign Drafts with Other Wix Email Marketing Users

<div data-component-type="text"><div>Currently, it is not possible to share email campaign drafts with other Wix Email Marketing users, or transfer draft newsletters to other Wix accounts.</div></div><div data-component-type="text"><p>We are always working to update and improve our products, and your feedback is greatly appreciated.</p></div>

Currently, it's not possible to manually save your email campaigns.The email campaign composer has an autosave feature to prevent you from losing valuable information if you forget to save or your int...

Email Marketing Request: Manually Saving Your Email Campaign

<div data-component-type="text"><div>Currently, it's not possible to manually save your email campaigns.</div></div><div data-component-type="text"><div>The email campaign composer has an autosave feature to prevent you from losing valuable information if you forget to save or your internet disconnects. As you work in the email campaign composer, you'll see <strong>Saving… </strong>and<strong> Saved</strong> at the top left corner. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated. </div></div>

We are excited to announce that you can now resize images in Wix Email Marketing by enlarging and cropping them. Learn more about customizing your email campaigns. 

Email Marketing Request: Resize Images in Wix Email Marketing

<div data-component-type="text"><div>We are excited to announce that you can now resize images in Wix Email Marketing by enlarging and cropping them. <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish#step-2-customize-your-email-campaign" target="">Learn more about customizing your email campaigns</a>. </div></div>

Currently, it is not possible to edit the mobile view of your email campaign. Every campaign's design is responsive, which means its elements automatically adjust to fit most screens. We are always wo...

Request: Editing the Mobile Version of Your Email Campaign

<div data-component-type="text"><div>Currently, it is not possible to edit the mobile view of your email campaign. Every campaign's design is responsive, which means its elements automatically adjust to fit most screens. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div><div data-component-type="text"><div>You can preview your email campaign on your mobile device by <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-previewing-and-testing-your-campaign-in-the-wix-owner-app" target="">sending yourself a test email</a>. Alternatively, create your campaign <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-a-campaign-in-the-wix-owner-app" target="">directly from the Wix mobile app</a> to make sure your design is optimized for mobile.</div></div>

Currently, it is not possible to create a &quot;Dark Mode&quot; version of your email marketing campaign that appears when a subscriber's device has Dark Mode enabled. Wix does not have the ability to...

Email Marketing Request: Dark Mode for Email Campaigns

<div data-component-type="text"><div>Currently, it is not possible to create a &quot;Dark Mode&quot; version of your email marketing campaign that appears when a subscriber's device has Dark Mode enabled. Wix does not have the ability to control how different viewers see your email campaign as it depends on the subscribers' settings.</div></div><div data-component-type="text"><div>We are always working to improve our products, and your feedback is greatly appreciated. </div></div>

We are excited to announce that you can now create templates from email campaigns you've previously designed. Learn more about saving and reusing email designs. 

Email Marketing Request: Creating Templates From Custom-Built Emails

<div data-component-type="text"><div>We are excited to announce that you can now create templates from email campaigns you've previously designed. <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-saving-colors-in-your-campaign#saving-and-reusing-email-designs" target="">Learn more about saving and reusing email designs</a>. </div></div>

Use the email marketing dashboard in the Wix app to access and manage your email campaigns on the go. Create new campaigns, manage your existing ones and look at the most recent statistics and campaig...

Email Marketing: Accessing the Email Marketing Dashboard in the Wix App

<div data-component-type="text"><div>Use the email marketing dashboard in the Wix app to access and manage your email campaigns on the go. Create new campaigns, manage your existing ones and look at the most recent statistics and campaign opens all from a mobile device.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>You can only access the dashboard once you've created a campaign.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">To access the email marketing dashboard in the Wix app:</h2></div><div data-component-type="text"><ol>
  <li>Go to your site in the <a data-composite="true" href="https://support.wix.com/en/article/wix-owner-app-an-overview" target="_blank">Wix app</a>.﻿</li>  <li>Tap <strong>Manage</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/04/12/3fc0f98c-0997-47b3-b7bd-6ae31a67e078/ce9c0fe5-f60d-4448-8fc2-9ba4cf636f93.png" /> at the bottom.</li>  <li>Tap <strong>Marketing </strong>and select <strong>Email Marketing</strong>.</li>  <li>Tap the relevant tab:
    <ul>
      <li><strong>Published:</strong> See all the email campaigns you've sent from mobile and desktop and view the campaign status. You can also <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-archiving-deleting-or-duplicating-a-campaign-in-the-wix-owner-app" target="">duplicate, archive or send the email to more recipients</a>. </li>      <li><strong>Drafts: </strong>Access and edit email campaigns you've started working on but haven't sent.</li>      <li><strong>Archived: </strong>View all the email campaigns you moved to the archive (either drafts or published campaigns). You can unarchive any campaign or delete it permanently if you no longer need it. </li>    </ul>  </li></ol></div>

Create an email campaign for subscribers while on the go with the Wix app. Customize your campaign using all the same elements you use when creating on a desktop, including updating the email's backgr...

Email Marketing: Creating a Campaign in the Wix App

<div data-component-type="text"><div>Create an email campaign for subscribers while on the go with the Wix app. Customize your campaign using all the same elements you use when creating on a desktop, including updating the email's background, image and text. </div></div><div data-component-type="text"><div>You can also send a test email to make sure the campaign looks great from a mobile device.</div></div><div data-component-type="heading"><h2 id="" level="3">To create an email campaign in the Wix app:</h2></div><div data-component-type="text"><ol>
  <li>Go to your site in the Wix app.</li>  <li>Tap <strong>Manage</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/04/12/3fc0f98c-0997-47b3-b7bd-6ae31a67e078/ce9c0fe5-f60d-4448-8fc2-9ba4cf636f93.png" /> at the bottom.</li>  <li>Tap <strong>Marketing </strong>and select <strong>Email Marketing</strong>.</li>  <li>Tap the campaign you want to edit or tap <strong>Create New Campaign</strong> to create a new one. </li>  <li>Customize the campaign using the available options.
    <ul>
      <li><strong>Change the background color: </strong>Tap <strong>Background</strong> to update the background color of the email.</li>      <li><strong>Customize the email content:</strong>
        <ol>
          <li>Tap the ﻿<strong>Add</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2022/02/08/d8d29265-a222-4064-afa2-8e452143e283/c909b772-698c-4d56-b300-49514c467d52.jpg" /> icon.</li>          <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-editing-campaign-elements-in-the-wix-owner-app" target="">Choose an element</a> to add to your email.</li>        </ol>      </li>      <li><strong>Preview your email: </strong>Tap <strong>Preview &amp; Test </strong>to see how your email looks on mobile.</li>      <li><strong>Send a test email:</strong>
        <ol>
          <li>Tap <strong>Preview &amp; Test</strong>.</li>          <li>Tap <strong>Send Test</strong> at the top right.</li>          <li>Enter an email address that should receive the test email under <strong>Send To</strong>.</li>          <li>Tap <strong>Send</strong> at the top right.</li>        </ol>      </li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/22/21cec709-1d01-422f-9dbb-d9bbd340b7bb/25b8a883-af23-4581-b223-658838e932b0.png" alt="A screenshot from the Wix app, editing an email campaign, highlighting the options at the bottom" /></div></div><div data-component-type="text"><ol>
  <li>When you're finished creating your campaign tap <strong>Next</strong> at the top left.</li>  <li>Choose how to publish your email:
    <ul>
      <li><strong>Send to Contacts:</strong> The campaign is sent to specific recipients from your contact list.
        <ol>
          <li>Tap<strong> Send to Contacts</strong>.</li>          <li>Tap <strong>Add</strong> next to Recipients to add contacts or email addresses who will receive the email marketing campaign.</li>          <li>(Optional) Edit the email details such as subject line and From Name.</li>          <li>Tap <strong>Send Campaign</strong>.</li>        </ol>      </li>      <li><strong>Publish on Social:</strong> Share the email campaign on a social media platform.
        <ol>
          <li>Tap <strong>Publish on Social</strong>.</li>          <li>Tap <strong>Share Now</strong>.</li>          <li>Choose a social app and follow the instructions to share on that platform.</li>        </ol>      </li>    </ul>  </li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>If you decide you're not ready to send the campaign, it is automatically saved in your Drafts tab.</div></div></div></div>

Once you've created an email campaign from the Wix app by choosing a template or starting from scratch, you can customize it to match your brand. Change the background color of the email and add eleme...

Email Marketing: Customizing Your Campaign in the Wix App

<div data-component-type="text"><div>Once you've <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-a-campaign-in-the-wix-owner-app" target="_blank">created an email campaign</a> from the Wix app by choosing a template or starting from scratch, you can customize it to match your brand. Change the background color of the email and add elements like images, text and custom buttons to encourage recipients to read.</div></div><div data-component-type="heading"><h2 id="" level="3">To customize your campaign in the Wix app:</h2></div><div data-component-type="text"><ol>
  <li>Go to the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="_blank">email marketing dashboard</a> in the Wix app.</li>  <li>Tap the <strong>Drafts</strong> tab.</li>  <li>Tap the campaign you want to customize.</li>  <li>Tap <strong>Edit</strong>.<br />
<strong>Note:</strong> If you don't see the option to edit it means your campaign was created on a desktop and you must customize it from there.</li>  <li>The customization menu opens at the bottom of the screen. Tap <strong>Background</strong> to update the campaign's background color. </li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/29/8fc0fe47-36f0-42a5-8fd9-1c3816ae0666/10f9d31c-1014-4ef6-8957-76df007433f2.png" /></div><div><br /></div><div>6.  Tap the ﻿<strong>Add</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2022/02/08/d8d29265-a222-4064-afa2-8e452143e283/c909b772-698c-4d56-b300-49514c467d52.jpg" /> icon and choose an element you want to add to the campaign:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Text</h4><div class="collapsible-content"><ol>
  <li>Tap <strong>Text</strong>.</li>  <li>Tap the text box to edit the text.</li>  <li>(Optional) Customize your text using the available options:
    <ul>
      <li><strong>Format </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/a0315c7e-52c5-46b3-8ea9-7fd8efb229a2/534580d2-42f7-448e-87bf-a522955d1a27.png" /><strong>: </strong>Swipe to view the different options and tap one to choose it.</li>      <li><strong>Font </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/b6285813-fab3-4741-8c22-3153c317d39e/424157b2-89ed-4821-b8e4-1d8394e546be.png" /><strong>: </strong>Swipe to view the different options and tap one to choose it.</li>      <li><strong>Size </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/93b671de-68dd-4143-a56a-9403e2527d76/57488abe-0a5d-4407-a956-8dcf70365fb4.png" /><strong>:</strong> Drag the slider to increase or decrease the text's size.</li>      <li><strong>Color </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/18fc2700-cffc-44b5-a9f8-312781913475/ce8ed375-30ab-4a31-a9a0-3f6400df56de.png" /><strong>: </strong>Choose a text color.</li>      <li><strong>Alignment </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/b1de3bc7-c07c-4642-b763-57b834d587f7/6854b829-28ac-4fa2-87e2-88f84b346417.png" /><strong>: </strong>Choose how your text should be aligned: left, center or right.</li>    </ul>  </li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Image</h4><div class="collapsible-content"><ol>
  <li>Tap <strong>Image</strong>.</li>  <li>Choose if you want to upload an image from your device, the Media Manager, or by taking a photo.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Button</h4><div class="collapsible-content"><ol>
  <li>Tap <strong>Button</strong>.</li>  <li>Tap the new button to edit the button text.</li>  <li>(Optional) Customize your button using the available options:
    <ul>
      <li>Tap <strong>Style</strong> <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/24/8d588442-0510-4bec-b84e-983ce2cc1d6f/4d4b9a82-7208-4c31-938b-1c3fd3e9cf93.png" /> to select a different style for your button.</li>      <li>Tap <strong>Color</strong> <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/24/187319cc-74ac-4c90-a77a-a829166a8f33/c0487f23-a2e6-4f56-950b-ffd519201632.png" /> to change your button color. Choose from a preset color or tap the <strong>Add </strong>icon <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/24/7dceb9d1-72dc-4548-9e87-83c1cd163486/f3d2e692-4c7b-43f3-9940-837324a06439.png" />  on the left to pick a custom color. </li>    </ul>  </li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Divider</h4><div class="collapsible-content"><ol>
  <li>Tap <strong>Divider</strong>.</li>  <li>Tap <strong>Format </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/29/a3ce9db8-d618-42a7-8ced-05409fe914f0/bff577dc-4768-4025-8471-82fd5465de1e.png" /> to select a style for your divider.</li>  <li>Tap <strong>Color </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/29/1c99fc1c-0d9f-4142-8e40-6be2250dc691/81b3a471-d84b-404f-a6ad-4f5e0fb3e7b8.png" /> to change the divider's color. Choose from a preset color or tap the <strong>Add</strong> icon <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/24/7dceb9d1-72dc-4548-9e87-83c1cd163486/f3d2e692-4c7b-43f3-9940-837324a06439.png" /> on the left to pick a custom color.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Logo</h4><div class="collapsible-content"><ol>
  <li>Tap <strong>Logo</strong>.</li>  <li>Choose if you want to upload your logo from your device, the Media Manager, or by taking a photo.</li></ol></div></div></div><div data-component-type="text"><div>7.  (Optional) When you're done customizing tap <strong>Preview &amp; Test</strong> to send a test email.</div></div>

Your email campaign is divided up into sections based on the elements you've added (buttons, text, images). You can update the design and format of each element from the Wix app by tapping the element...

Email Marketing: Editing Campaign Elements in the Wix App

<div data-component-type="text"><div>Your email campaign is divided up into sections based on the elements you've added (buttons, text, images). You can update the design and format of each element from the Wix app by tapping the element. The design options change based on the section you're working on.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>You can only edit email campaigns in the Wix app if the campaign was originally created from mobile. If a campaign was created or edited from a desktop, you must edit it from there.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">To edit the elements of your campaign in the Wix app:</h2></div><div data-component-type="text"><ol>
  <li>Go to your site in the <a data-composite="true" href="https://support.wix.com/en/article/wix-owner-app-an-overview" target="_blank">Wix app</a>.</li>  <li>Tap <strong>Manage</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/04/12/3fc0f98c-0997-47b3-b7bd-6ae31a67e078/ce9c0fe5-f60d-4448-8fc2-9ba4cf636f93.png" /> at the bottom.</li>  <li>Tap <strong>Marketing </strong>and select <strong>Email Marketing</strong>.</li>  <li>Tap the <strong>Drafts</strong> tab.<br />
<strong>Note:</strong> You can only edit draft campaigns. If you want to edit a campaign that was already sent, duplicate the campaign first.</li>  <li>Tap the <strong>More Actions</strong> icon ﻿<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2021/11/24/49be0cc3-f3bb-422e-bbed-3d96c0483fb1/45e05ee6-5ce0-47d1-b383-0143ef35c93a.jpg" /> next to the campaign you want to edit.</li>  <li>Tap <strong>Edit</strong>.<br />
<strong>Note: </strong>If you don't see this option, it means your campaign was created from desktop.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/28/2390ba17-20c7-4d0c-941e-730e98517a02/a35904ed-88f4-437e-baf2-70dde0f57ef6.png" /><br />
</li>  <li>Tap the element in the campaign that you want to edit.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/29/e748fce7-1446-46ad-8813-683139a14661/9b6f9736-7be2-4d3d-9d4b-bcd7a9704e14.png" /><br />
</li>  <li>The relevant menu opens at the bottom. Choose what you want to edit:</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Change the design of an element</h4><div class="collapsible-content"><div>Customize the element using <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-customizing-your-campaign-in-the-wix-owner-app-2833777" target="">the available design options</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Add a link to an element</h4><div class="collapsible-content"><div>Link an element to your site, your member app, or any custom URL:</div><ol>
  <li>Tap the <strong>Link </strong><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/28/2a49294a-c90f-4e4b-8abb-a2f9e89b7dce/e3349b81-fbf9-4e6f-83f3-84ff86afae69.png" /> icon at the top of the customization menu.</li>  <li>Tap the <strong>Include Link</strong> toggle to enable it.</li>  <li>Choose where to link the element:
    <ul>
      <li><strong>My Wix Site:</strong> The element links to your Wix site.</li>      <li><strong>My Spaces App:</strong> The element links to your <a href="https://support.wix.com/en/article/about-the-wix-mobile-apps#the-wix-member-apps" target="_blank">member app</a>. </li>      <li><strong>Custom Link: </strong>Enter a custom URL where the element should link to.</li>    </ul>  </li>  <li>Tap the place you want to link to.</li>  <li>Tap <strong>Done</strong>.</li></ol><div><br />
<strong>Note:</strong> You cannot add a link to a divider. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Duplicate an element</h4><div class="collapsible-content"><div>Tap the <strong>Copy </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/28/3448c3db-08d0-43f4-a663-b5963eb5c6a0/11cff3e4-4c8a-4b26-a99b-b3a94181a576.png" /> icon to duplicate the element. The new element will appear directly beneath the one you copied.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Reorder an element</h4><div class="collapsible-content"><div>Tap the navigation arrows <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/28/29dc0103-322b-4cd0-a97a-dd1b68898218/387ae00f-31b3-4e69-abe0-a85a9b863f2f.png" /><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/28/704cbe5f-4d52-4315-a8a9-b6957017c1cc/12fa9473-dce5-4472-8daa-3d54dcb0bf49.png" />  to move your element up or down the page.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Delete an element</h4><div class="collapsible-content"><ol>
  <li>Tap the <strong>Delete</strong> icon <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/28/43dd34f8-3140-4e98-b094-3ad731767045/dcfe6072-b746-4dfc-9550-3e6b1a0a0d63.png" />. </li>  <li>Tap <strong>Delete</strong> to confirm.</li></ol></div></div></div><div data-component-type="text"><div>9.  Click <strong>Next</strong> to save your draft.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's next?</div><div class="info-content"><div>When you're done editing the campaign, <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-campaign-in-the-wix-owner-app" target="">send it to your subscribers</a>. </div></div></div></div>

After you've added images to your email campaign, customize them to make sure they're perfect. You can add a link to the image or change its format, color, size, font and alignment.  To edit a campaig...

Email Marketing: Editing a Campaign Image in the Wix App

<div data-component-type="text"><div>After you've added images to your email campaign, customize them to make sure they're perfect. You can add a link to the image or change its format, color, size, font and alignment.  </div></div><div data-component-type="heading"><h2 id="" level="3">To edit a campaign image in the Wix app:</h2></div><div data-component-type="text"><ol>
  <li>Go to the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="">email marketing dashboard</a> in the Wix app.</li>  <li>Tap the <strong>Drafts</strong> tab.</li>  <li>Tap the campaign you want to customize.</li>  <li>Tap <strong>Edit</strong>.<br />
<strong>Note:</strong> If you don't see the option to edit it means your campaign was created on a desktop and you must customize it from there.</li>  <li>Tap the image you want to customize.</li>  <li>Edit your image using the following options:
    <ul>
      <li><strong>Change Photo:</strong> Replace the photo with another photo.</li>      <li><strong>Edit Photo:</strong> Tap to open the photo editor where you can adjust advanced image settings (e.g. Saturation, Brightness) and add elements like text and stickers to the image. </li>      <li><strong>Link</strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/c48cd3e5-f18c-4901-8a57-a6cc337f1020/36e15d5b-20dd-411b-a41a-005737ae8a9f.png" /><strong>:  </strong>Follow the instructions to add a link to your image:
        <ol>
          <li>Tap the <strong>Include Link</strong> toggle to enable the option.</li>          <li>Select one of the options: 
            <ul>
              <li><strong>My Wix Site</strong> to add a link to your site.<br />
<strong>Note:</strong> This option will not appear if your site is not published. </li>              <li><strong>My Wix App</strong> to add a link to your place in the app.</li>              <li><strong>Custom Link</strong> to add a different link. Use the <strong>Add a URL </strong>field to add your link.</li>            </ul>          </li>          <li>Tap <strong>Done</strong>. </li>        </ol>      </li>    </ul>  </li>  <li>(Optional) Use the navigation arrows <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/4a94cf74-764d-4f8c-99aa-f48bc78a01e6/6da4cc84-eea2-4a1c-8f19-0f75c17e2c9f.png" /><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/111aa814-dd04-45bc-a5f9-8de3ff20ca7c/e7cf515b-f800-4052-8e52-a059daf0d535.png" /> to move your image to a different location in the campaign. </li>  <li>Tap <strong>Close</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/04/23/9d84dd91-8741-4f8c-9d43-060e85137646/7879d926-62bf-49ac-b1c7-a31a2328bd44.gif" /></div></div>

Once you've finished customizing your campaign in the Wix app, preview it and send a test email to an address of your choice. See how the campaign looks in an inbox and view the design and text elemen...

Email Marketing: Previewing and Testing Your Campaign in the Wix App

<div data-component-type="text"><div>Once you've finished customizing your campaign in the Wix app, preview it and send a test email to an address of your choice. See how the campaign looks in an inbox and view the design and text elements from a mobile device.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Sending test emails does not count towards your monthly email marketing campaign allowance.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">To preview your campaign and send a test email:</h2></div><div data-component-type="text"><ol>
  <li>Go to the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="_blank">email marketing dashboard</a> in the Wix app.</li>  <li>Tap the <strong>Drafts</strong> tab.</li>  <li>Tap <strong>Edit</strong>.<br />
<strong>Note:</strong> If you don't see this option it means your campaign was created on a desktop. You can still preview the email by tapping <strong>Preview</strong> but you can only send a test email from a desktop.</li>  <li>The customization menu opens at the bottom. Tap <strong>Preview &amp; Test</strong>.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/29/5090ac02-1905-40a5-80d9-7d0f174953f6/8bc2b088-1370-48b4-b10a-8ca32888c841.png" /><br />
</li>  <li>Preview your email. When you're ready tap <strong>Send Test </strong>at the top right.</li>  <li>Enter the email address that the test campaign should be sent to.</li>  <li>Tap <strong>Send </strong>at the top right.</li>  <li>Check the inbox of the recipient address to see your test email campaign. </li></ol></div><div data-component-type="heading"><h2 id="" level="4">If you do not receive your test email:</h2></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Don't see the test email?</div><div class="info-content"><div>Check your spam folder or try sending the test to another email address.</div></div></div></div>

Once you've created and customized your email campaign, send it to your contacts from the Wix app or share the campaign link via social media or email.To send your campaign in the Wix app:
  Open your...

Email Marketing: Sending Your Campaign in the Wix App

<div data-component-type="text"><div>Once you've created and customized your email campaign, send it to your contacts from the Wix app or share the campaign link via social media or email.</div></div><div data-component-type="heading"><h2 id="" level="3">To send your campaign in the Wix app:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="_blank">Open your draft campaign</a> in the Wix app.</li>  <li>Tap the More Actions icon ﻿<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2021/11/24/49be0cc3-f3bb-422e-bbed-3d96c0483fb1/45e05ee6-5ce0-47d1-b383-0143ef35c93a.jpg" /> next to the campaign you want to send and tap <strong>Edit</strong>.<br />
<strong>Note:</strong> If you created the campaign from a desktop, tap <strong>Send</strong> at this step instead.</li>  <li>(If editing your campaign) Tap <strong>Next</strong> at the top right.</li>  <li>Choose how you want to send your campaign:
    <ul>
      <li><strong>Send to Contacts:</strong> The campaign is sent to recipients from your contact list.
        <ol>
          <li>Tap<strong> Send to Contacts</strong>.</li>          <li>Tap <strong>Add</strong> next to Recipients to add contacts or email addresses who will receive the email marketing campaign.</li>          <li>Edit the campaign info under <strong>Email Details</strong>:
            <ul>
              <li><strong>Subject Line:</strong> The title of the campaign that shows up in recipients' inboxes</li>              <li><strong>From Name: </strong>The name shown in the 'From' section of the email.</li>              <li><strong>Reply-to Email:</strong> The email address that any replies to the campaign will be sent to.</li>            </ul>          </li>          <li>Tap <strong>Send Campaign</strong>.<br />
<strong>Note:</strong> You can also tap <strong>Send Test Email </strong>to send a test campaign. Test emails do not count towards your monthly email campaign allowance.</li>        </ol>      </li>      <li><strong>Publish on Social:</strong> Share the email campaign on a social media platform.
        <ol>
          <li>Tap <strong>Publish on Social</strong>.</li>          <li>Tap <strong>Share Now</strong>.</li>          <li>Choose a social app and follow the instructions to share on that platform.</li>          <li>Tap <strong>Send</strong> at the top right.</li>        </ol>      </li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/04/28/9cf7651d-646a-48dc-ae15-4435b41e95b8/85ceae58-71d7-4d55-96c4-8009bbdc29bf.png" /></div></div>

If you no longer need an email campaign you can delete it or archive it from the Wix app. If you want to edit a campaign you already sent, you can duplicate it and create a new campaign using the same...

Email Marketing: Archiving, Deleting or Duplicating a Campaign in the Wix App

<div data-component-type="text"><div>If you no longer need an email campaign you can delete it or archive it from the Wix app. If you want to edit a campaign you already sent, you can duplicate it and create a new campaign using the same layout.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="archiving-an-email-campaign-in-the-wix-app" level="3">Archiving an email campaign in the Wix App</h2></div><div data-component-type="text"><div>Archive old email campaigns that you don't want to see in your dashboard but aren't ready to delete. When a campaign is archived, it can be brought out of archive again if you want to duplicate it or resend it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how</h4><div class="collapsible-content"><ol>
  <li>Go to the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="">email marketing dashboard</a> in the Wix app.</li>  <li>Tap the email campaign you want to archive (in the Published or Drafts tabs).</li>  <li>Tap <strong>Archive</strong>.</li></ol></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/05/01/d50a5f53-a9b0-4843-a68d-1c53ed1a5871/000d8239-a9db-4c25-8e96-0383c874377f.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="deleting-an-archived-campaign-in-the-wix-app" level="3">Deleting an archived campaign in the Wix App</h2></div><div data-component-type="text"><div>Delete an email campaign if you no longer need it. You can only delete a campaign after you've archived it. Once you delete the campaign, you will not be able to view it again.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how</h4><div class="collapsible-content"><ol>
  <li>Go to the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="">email marketing dashboard</a> in the Wix app.</li>  <li>Tap the <strong>Archived</strong> tab.</li>  <li>Tap the email campaign you want to delete.</li>  <li>Tap <strong>Delete Permanently</strong>.</li></ol></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Archiving an email campaign does not delete it. You can still access it through the <strong>Archived</strong> tab in your Email Marketing dashboard. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/05/01/ee42d8a8-abf7-411b-90a8-a0e0cdafaeae/55482588-9b9e-4159-9f46-a4af059611c1.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="duplicating-a-campaign-in-the-wix-app" level="3">Duplicating a campaign in the Wix App</h2></div><div data-component-type="text"><div>Duplicate a published email campaign or one of your drafts if you want to create a similar campaign. You can tweak it as needed or send the duplicate campaign as is.   </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>You can only duplicate email campaigns in the Wix app that were originally created on mobile.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how</h4><div class="collapsible-content"><ol>
  <li>Go to the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-accessing-the-email-marketing-dashboard-in-the-wix-owner-app" target="">email marketing dashboard</a> in the Wix app.</li>  <li>Tap the email campaign you want to duplicate (in the Published or Drafts tabs).</li>  <li>Tap <strong>Duplicate</strong>. </li>  <li>Edit your email campaign using the available options. <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-editing-campaign-elements-in-the-wix-owner-app" target="_blank">Learn More</a></li></ol></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/05/01/c5702e24-97cd-4305-a1a3-d6a7211773d8/caac70e3-dec7-4775-b43b-11b6e07dab5d.png" /></div></div>

Using the Wix app, you can keep track of your email campaigns and analyze their performance on the go. Get an overview of all your campaigns at once from the main dashboard and click a specific campai...

Email Marketing: Understanding Your Campaign Statistics in the Wix App

<div data-component-type="text"><div>Using the Wix app, you can keep track of your email campaigns and analyze their performance on the go. Get an overview of all your campaigns at once from the main dashboard and click a specific campaign to see more details.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/08/20/f52a8b55-503d-49db-9608-cbbc24ea283e/0fe79842-35ac-48aa-a312-e1e86d98bbf3.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="recipient-stats" level="3">Recipient Stats</h2></div><div data-component-type="text"><div>Recipient Stats are the individual stats for each recipient you sent the email campaign to. In this section, each contact is counted once even if they took the action multiple times. For example, if the same person has opened your email three times, they will still be counted as one.  </div></div><div data-component-type="text"><ul>
  <li><strong>Sent: </strong>The total amount of contacts you've sent the email campaign to. </li>  <li><strong>Delivered: </strong>The total number of contacts who received your email campaign to their inboxes.
    <ul>
      <li>You can also see the percentage they make of those sent. </li>    </ul>  </li>  <li><strong>Opened: </strong>The contacts who have opened your email campaign. 
    <ul>
      <li>You can also see the percentage they make of those delivered. </li>    </ul>  </li>  <li><strong>Clicked: </strong>The contacts who have clicked links inside your email campaign (a button, a direct URL). 
    <ul>
      <li>You can also see the percentage they make of those opened. </li>    </ul>  </li>  <li><strong>Not delivered: </strong>The total number of contacts who did not receive your email campaign because these emails bounced. <br />
<strong>Note: </strong>When an email campaign can't be delivered to an email address, it’s usually because it has bounced (has been blocked by the recipient’s email server).</li>  <li><strong>Not opened: </strong>The contacts who received the campaign but did not open it. </li></ul></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Example</h4><div class="collapsible-content"><div>Lisa owns an online health &amp; wellness store. She sent her weekly newsletter to 1,000 contacts.<br />
<br />
In the <strong>Recipient Stats</strong> section, she can see a breakdown of her email's performance:</div><ul>
  <li><strong>Sent:</strong> Her email was sent to a 1,000 contacts. </li>  <li><strong>Delivered:</strong> 800 of her contacts have successfully received the newsletter to their inbox.</li>  <li><strong>Opened: </strong>Out of the recipients who have received the campaign, 350 people (44%) opened and read it.</li>  <li><strong>Clicked: </strong>Out of the recipients who have opened the campaign, 250 people (70%) also clicked on links inside the campaign. </li>  <li><strong>Not Delivered: </strong>The 200 remaining contacts who did not receive the campaign.</li>  <li><strong>Not Opened: </strong>The 450 contacts who have received the campaign but did not open it. </li></ul><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/08/20/05190871-5119-42be-8bd7-2019537ae1e2/65aaab59-d7eb-4e5e-af19-2a840f4a6e5b.png" /></div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Click any stat to see the list of recipients that we counted. <br /><br /><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/08/22/669e9e8d-cb92-4ff2-8277-2ef3ec34b4d3/4ddb085d-37da-4f7d-9eae-e68aa684679a.png" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="email-stats" level="3">Email Stats</h2></div><div data-component-type="text"><div>The Email Stats show the total amount of times people viewed and clicked your email campaign, either on desktop or mobile device. The totals count each action individually, even if it was done by the same person. For example, if a recipient has seen your campaign four times, all four times count towards the total amount of views. </div></div><div data-component-type="text"><ul><li><strong>Views: </strong>The total number of times recipients viewed your campaign. </li><li><strong>Clicks: </strong>The total number of times recipients clicked on links in your campaign. </li></ul></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Example</h4><div class="collapsible-content"><div>Lisa owns an online health &amp; wellness store. She sent her weekly newsletter to 1,000 contacts. <br /><br />In the <strong>Email Total Stats</strong> section, she notices that her campaign has gained 600 views so far. This doesn't necessarily mean 600 people have viewed the campaign, but that the campaign was viewed 600 times in total. <br /><br />She also sees there is a total of 280 clicks on her campaign, which means not every recipient has clicked on the links inside her campaign.  <br /><br /><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/08/20/2a71ea3c-8095-4a2f-b8a1-53b2d4c1f0f9/0c9d0a3d-1bbe-4156-a1d7-d329ad16f845.png" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="social-stats-1" level="3">Social Stats</h2></div><div data-component-type="text"><div>Every email campaign has a landing page with a direct URL that you can share with other people on any platform. In Social Stats, you can see the total amount of times people viewed or clicked your campaign's landing page. Each action is counted individually, even if it was done by the same person. </div></div><div data-component-type="text"><ul>
  <li><strong>Views: </strong>The total number of times people viewed your campaign after its URL was shared on social media and other communication platforms. </li>  <li><strong>Clicks: </strong>The total number of times people have clicked on your campaign's landing page to view it in full screen, after it was shared on social media channels. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>If you've sent an email campaign to your subscribers and also shared its URL on other platforms, the social stats appear in a separate tab. The tab is created automatically once your campaign gets views through the direct link. <br /><br /> <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/09/12/09c48647-43e8-441b-b718-264e13e5d2f8/a67b5524-a196-4eaa-a33a-78b1e137f95a.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Example</h4><div class="collapsible-content"><div>Lisa owns an online health &amp; wellness store. She created an Email Marketing campaign and shared a direct link to its landing page on social media and other channels. <br /><br />In the <strong>Social Stats</strong> section, Lisa sees that her campaign was viewed 600 times. Among the 600 views, there were 280 clicks on links included in the campaign. <br /><br /> <img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2019/08/20/48391396-4264-45fc-a939-dd85aad86e15/75cb87f6-c32a-45c0-95e3-67050ccef5fc.png" /></div></div></div></div><div data-component-type="heading"><h2 id="site-activity" level="3">Site Activity</h2></div><div data-component-type="text"><div>The top of your screen shows a breakdown of the different types of activity created from your email campaign. Here, you can easily track traffic, sales and more by swiping left.</div></div><div data-component-type="text"><div>Site Activity shows how effective an email campaign is in bringing in traffic and sales to your site. </div></div><div data-component-type="text"><ul>
  <li><strong>Total orders:</strong> The number of store orders, bookings, and any other purchases placed on your site. This includes paid, canceled, and refunded orders. </li>  <li><strong>Total sales: </strong>The total amount of money expected from all sales, before deducting refunds, shipping, and fees. This includes both online and manual payments. </li>  <li><strong>Site sessions: </strong>A session is a visit to your site. A unique visitor can have more than one site session. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Site Activity metrics are updated every 3 hours.</div></div></div></div>

When creating and distributing email marketing campaigns, there are things you want to avoid and measures you can take in order to maximize your deliverability and engagement rates. What should I avoi...

Email Marketing: Best Practices

<div data-component-type="text"><div>When creating and distributing email marketing campaigns, there are things you want to avoid and measures you can take in order to maximize your <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">deliverability</a> and engagement rates. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="what-should-i-avoid" level="3">What should I avoid?</h2></div><div data-component-type="text"><div>Click below to learn about everything you should avoid in order to maintain a good sender reputation.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Spam traps, spam complaints, hard bounces and low engagement rates</h4><div class="collapsible-content"><ul>
  <li><strong>Spam Traps: </strong>These are fictitious email addresses or addresses that are no longer in use. Spam traps help ISPs and anti-spam organizations identify email marketers who are not following email distribution regulations. Learn more <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam#understanding-spam-traps" target="">about spam traps</a>. </li>  <li><strong>Spam complaints: </strong>These occur when a recipient marks your email as spam or files a formal complaint (known as an abuse report) about your email. Learn more <a data-composite="true" href="https://support.wix.com/en/article/email-campaigns-marked-as-spam" target="">about emails marked as spam</a>. </li>  <li><strong>Hard bounces:</strong> These occur when a permanent issue causes a recipient’s server to block your email from being delivered to a specific address on your mailing list. Learn more <a data-composite="true" href="https://support.wix.com/en/article/bounced-undelivered-email-campaigns" target="">about bounced emails</a>. </li>  <li><strong>Low engagement: </strong>This occurs when only few recipients open or click on links in your emails. Having a low engagement rate sends a message to ISPs that users are either not receiving or not reading your emails. </li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sending emails without the recipient's consent</h4><div class="collapsible-content"><div>You can send emails to people in your recipients list that have given you written permission. To keep your email delivery rates high, only send emails to people you've been in touch with recently (within the past year). </div><div><br /></div><div>Avoid sending emails to the following recipients: </div><ul>
  <li>Anyone who has never given you permission to email them.</li>  <li>Anyone who asked to unsubscribe from your emails, or told you not to contact them.</li>  <li>An email address you received from someone else or from another business.</li>  <li>An email address you copied off the internet.</li>  <li>An email address that you purchased on a list.</li>  <li>A email address you obtained via social media (e.g. Facebook).</li>  <li>Someone who gave you their business card or attended an event you planned, but didn’t specifically ask to be on your mailing list.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sending prohibited content</h4><div class="collapsible-content"><div>Keep in mind that it is illegal to send, offer or sell certain types of content. We may block the distribution of your email if it includes any of the following:</div><ul><li>Pornography or illicitly pornographic products, content and/or services, such as adult magazines and videos or escort services.</li><li>Content related to illegal substances or illegal goods of any kind.</li><li>Writing that is libelous, defamatory, scandalous, threatening or harassing is any way.</li><li>Products or services related to betting and gambling.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sending content considered as suspicious</h4><div class="collapsible-content"><div>While not outright illegal, certain content is considered suspicious and can lead to emails being marked as spam. Because of this, we may also decline distribution of your email if it includes content related to the following: </div><ul><li>Online and direct pharmaceutical sales</li><li>Debt collection, credit repair, or products or services offering debt relief</li><li>Offers related to working from home, getting rich quick, building your wealth, financial independence, etc.</li><li>Content related to real estate, bitcoins or trading gold</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sending content to promote a site hosted outside of Wix</h4><div class="collapsible-content"><div>Wix doesn't support the promotion of websites hosted on other platforms like GoDaddy or SquareSpace because the indirect connection to Wix can cause security issues and unstable connections. </div><div><br /></div><div>These issues can lead to broken links and inaccuracies in tracking analytics. This undermines the effectiveness of your email marketing efforts.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="what-can-i-do-to-improve-deliverability" level="3">What can I do to improve deliverability?</h2></div><div data-component-type="text"><div>Click below to learn about every step you can take in order to improve your <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">email deliverability</a>. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Create and maintain your mailing list</h4><div class="collapsible-content"><ul>
  <li>Only send emails to recipients who have specifically signed up for your mailing list.<br />
<strong>Tip:</strong> If you're not sure whether you have someone's permission to send them an email then make sure to ask if they would like to receive your campaigns and updates.</li>  <li>Send your emails regularly, but not too often! If you bombard your contacts with too many emails, they’re likely to unsubscribe or mark your message as spam. We recommend sending out a maximum of 2-3 emails a week.</li>  <li>Make sure that all of the email addresses in your mailing list are valid, and clean your list every six months.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Write engaging email subject lines</h4><div class="collapsible-content"><div>Subject lines have a significant impact on whether or not recipients open your newsletters. Here are some tips to follow:</div><ul><li>Write subject lines that encourage your recipients to open the email. Try to create a sense of urgency or pique their curiosity.</li><li>Your subject line should relate to the content of the email. Offer a hint about the topic so readers know what to expect.</li><li>Avoid spammy words like “free,” “earn $,” “incredible deal” or “no gimmick.” They can send the message to both readers and spam filters that your email is spam. </li><li>Don't use all capital letters or many exclamation points.</li><li>Aim for 30 characters, max.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Clearly identify yourself and your business</h4><div class="collapsible-content"><ul>
  <li>Send your emails from a custom email address with a domain that matches your site. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-understanding-domains-to-send-your-campaigns" target="">choosing the best domain for your campaigns</a>. </li>  <li>Always send emails from the same email address. This will help recipients identify your business and can boost your engagement rate. </li>  <li>If you manage more than one site from your Wix account, use a different sender email for each site. Set a designated sender email address for each site and use it consistently whenever you send an email.</li>  <li>Never use email addresses which expire after a certain time period. This can cause your emails to be marked as spam. </li>  <li>Stay true to your business’s branding. Use colors, fonts and language that match all of your marketing materials. This helps make it obvious to readers that your email is legitimate and was really sent from your business.</li>  <li>Put your logo, address (if you have one) and phone number in each email. The footer can be a great place for these.</li>  <li>Include links to your social media pages and blog.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Create interesting and relevant content</h4><div class="collapsible-content"><ul>
  <li>We recommend not to send emails that are only an image. Instead, make sure they have at least one sentence of text. Keep in mind that an image with text in it does not count as text within the email.</li>  <li>Be interesting and relevant.</li>  <li>Get to the point. Most recipients will never read long letters and articles, so it’s best to keep your email short.</li>  <li>Break up paragraphs of text with sub-headers. This helps readers skim your email and quickly get the information they need.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="text"><div><strong>Check out the following video for a brief explanation about email deliverability:</strong></div></div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:666px; height:375px">
  </span><iframe src="//www.youtube.com/embed/BqHuc3jKM5w?wmode=opaque&amp;enablejsapi=1&amp;" style="width:666px;height:375px;"></iframe></div></div>

When using Wix Email Marketing, please make sure that you read and follow the Wix Email Marketing Terms of Use.If you do not comply with the Terms of Use, you will be blocked from using Wix Email Mark...

Email Marketing: Terms of Use

<div data-component-type="text"><div>When using Wix Email Marketing, please make sure that you read and follow the <a data-composite="true" href="https://www.wix.com/shoutout/terms-of-use" target="_blank">Wix Email Marketing Terms of Use</a>.</div></div><div data-component-type="text"><div>If you do not comply with the Terms of Use, you will be blocked from using Wix Email Marketing.</div></div><div data-component-type="text"><div>In such cases, we are unable to lift the restriction or provide refunds.</div></div>

Make sure your campaign actually gets delivered to your recipients' inboxes. There are many factors that affect email deliverability, and following best practices give your campaign a better chance of...

Email Marketing: Improving the Deliverability of Your Campaign

<div data-component-type="text"><div>Make sure your campaign actually gets delivered to your recipients' inboxes. There are many factors that affect email deliverability, and following best practices give your campaign a better chance of reaching your contacts.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="what-is-email-deliverability" level="3">What is email deliverability?</h2></div><div data-component-type="text"><div>Email deliverability refers to the process of successfully allowing an email to reach the inbox of the intended recipient.<strong> </strong>It determines whether your email lands in someone's inbox, spam folder, or if it bounces back and never gets to the recipient. </div></div><div data-component-type="text"><div>There are a few reasons an email might not reach the intended inbox:</div></div><div data-component-type="text"><ul>
  <li><strong>Hard bounce: </strong>The email address is invalid or does not exist.</li>  <li><strong>Soft bounce:</strong> There was a technical issue when sending to the address.</li>  <li><strong>Spam folder:</strong> Email filtered as spam.</li>  <li><strong>Blocked:</strong> Blocked by an ISP or internet protocol.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="factors-that-influence-email-deliverability" level="3">Factors that influence email deliverability</h2></div><div data-component-type="text"><div>When you send an email, there are protocols in place behind the scenes to ensure that your IP address, content, and more is trustworthy. To make sure your emails don't get blocked or marked as spam, understand the 3 main factors that influence your email deliverability:</div></div><div data-component-type="text"><ul>
  <li><strong>Your email content: </strong>Following <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">email marketing best practices</a> gets you the best chance of email deliverability. Everything from your subject line, images, and content of the campaign need to be relevant, proofread, and formatted correctly.</li></ul></div><div data-component-type="text"><ul>
  <li><strong>Sender reputation: </strong>A sender reputation score signals to an internet service provider (ISP) how trustworthy you are. It is something you build over time, like online clout, and is boosted by positive subscriber actions (e.g. clicks on a campaign) and having a well-maintained email list. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation" target="">improving your email sender reputation</a>.</li></ul></div><div data-component-type="text"><ul>
  <li><strong>Your identification: </strong>Various online protocols run behind the scenes and work like a background check to make sure you are legitimate online. These include the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). If you purchase a <a data-composite="true" href="https://support.wix.com/en/article/business-email-an-overview" target="_blank">business email</a> through Wix or have connected your mailbox domain to the Wix name servers, then those records are connected too.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>To assist with your campaign's deliverability and identification, Wix Email Marketing automatically adds 5 DNS records (3 sendgrid.net keys and 2 ascendbywix.com keys) once a campaign is sent. These keys work in the background to validate your campaign and are expected behavior when assigning a custom mailbox as a sender address.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tips-to-improve-your-email-deliverability" level="3">Tips to improve your email deliverability</h2></div><div data-component-type="text"><div>Here are some best practices that we recommend following in order to ensure your campaigns are getting to your subscribers' inboxes.</div></div><div data-component-type="text"><div>Click below to learn more. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Only email your subscribers (people who signed up to your mailing list)</h4><div class="collapsible-content"><div>You should only be sending campaigns to those who have already consented to receive correspondence from you. </div><div><br /></div><div>Sending emails to people who have never heard of your business or haven't asked for information is the quickest way to gather <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam" target="">spam complaints</a> and lower your sender reputation. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Build your email list organically</h4><div class="collapsible-content"><div>The best way to ensure long term email marketing success is by gradually building a list of people who are engaged with your content, and who want to be there. </div><div><br /></div><div>If you send your campaign to email addresses you've bought or scraped off the internet, it's going to do you more harm than good.</div><div><br /></div><div>Organically grow your mailing list by adding subscriber forms to your site, and offering valuable content in exchange for signing up for your newsletter or latest offers. </div><div><br /></div><div>To align with best practices, make sure you also add a double-opt in for visitors to confirm their consent to be emailed by you.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Regularly maintain your email list</h4><div class="collapsible-content"><div>Check your email list frequently for inactive subscribers, spam emails, as well as email addresses that no longer exist. If you send campaigns to non-existent email addresses, you'll get a hard bounce which negatively affects your sender reputation score.</div><div><br /></div><div><strong>Tip:</strong> Provide a way for people to easily unsubscribe from your mailing list to comply with email marketing best practices.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Write an informative and engaging subject line</h4><div class="collapsible-content"><div>Your subject line should be straightforward and instantly let someone know what the content of the email contains. If your subject line reads like spam or clickbait (e.g. CLICK NOW or regret it later!) you are likely to get complaints or filtered as spam.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Clearly identify yourself and your business</h4><div class="collapsible-content"><div>When a subscriber opens your email they need to immediately understand who is emailing them and what the email is about. Make sure your business name and address are clearly identified somewhere in the content or footer of the email. This builds trust and can increase your chance of getting replies.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Keep your audience engaged</h4><div class="collapsible-content"><div>Do your best to send relevant and stimulating content that gets subscribers interacting with your campaign. Include links to sign up or view more content, ask for feedback, and keep the conversation going. Enhance engagement by creating segments of your audience and sending more personalized content to better meet each segment's interest.<strong> </strong>When your subscribers are engaged with your emails, it shows ISPs that your content is valuable.<br />
<br />
<strong>Note:</strong> Emails can be flagged if they contain a lot of content, too many images or very large attachments. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-engaging-content" target="">creating engaging content</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Create a good text-to-image ratio</h4><div class="collapsible-content"><div>Emails that have a balanced ratio of images to text are more likely to reach the inbox instead of landing in spam. Provide key information in text rather than within images to ensure that users can read the information even if images are blocked. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Gradually increase the number of emails you send</h4><div class="collapsible-content"><div>Gradually warm up your email list to avoid triggering spam filters, especially if it is a new domain. ISPs track email patterns, and sudden spikes in volume can lead to your campaign being blacklisted. Start with fewer emails and increase frequency as you see engagement and positive responses. </div><div><br /></div><div><strong>Tip:</strong> Try to avoid irregular sending schedules. Once you've found what works stick to a consistent schedule so as not to frustrate subscribers or trigger spam filters.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sending-a-sample-mailing" level="3">Sending a sample mailing</h2></div><div data-component-type="text"><div>When you send an email campaign to a new list of contacts, Wix may first send a sample mailing. This means that a portion of your recipients receive your content before the email is distributed to all of the contacts on that list.</div></div><div data-component-type="text"><div>A sample mailing is sent to improve the deliverability of your campaign. If a list contains too many wrong addresses, or too many emails are bounced/rejected, your sending reputation can be damaged. A low sending reputation impacts the deliverability of your future mailings.</div></div><div data-component-type="text"><div>If a certain percentage of your emails are bounced or rejected, your email won't be sent to the rest of your contacts yet. In the event that your sample fails, two things occur:</div></div><div data-component-type="text"><ol>
  <li>This mailing is listed as &quot;Not Sent to all&quot; under My Email Campaigns.</li>  <li>The contacts that did not receive your email will be listed in the <a data-composite="true" href="https://support.wix.com/en/article/viewing-your-email-marketing-statistics" target="">Statistics</a> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/11/16/3c506d26-cc55-4fb7-b3c5-5733157c8463/e1caa8d4-2cd5-4f68-9f65-c9c147d1aab6.jpg" /> of that specific campaign, with the &quot;Not Sent&quot; label.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/11/16/51906860-f3dd-43b8-8750-0b2e25105063/1ea42c4a-5911-4efb-8022-381b886e3c48.png" /></li></ol></div><div data-component-type="text"><div><strong>To make sure your sample is successful:</strong></div></div><div data-component-type="text"><ol>
  <li>Make sure that your list contains only valid addresses. Remove any invalid contacts from your <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Contact%20List&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/contacts/" target="_blank">contact list</a>. Once the emails are validated, make sure you're only adding valid contacts before you send out a new campaign.</li>  <li>Make sure you only send your emails to contacts who have given you their written consent (using a <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="">subscribe form</a>, for example).</li>  <li>When your list is ready, try sending your email campaign again.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What should I do if my campaign is still not reaching inboxes?</h4><div class="collapsible-content"><div>If your campaign isn't reaching inboxes, review your sender reputation, email content, and identification protocols. Ensure you're following best practices and consider <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="">reaching out to Wix Customer Care</a> for further assistance.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why aren't my subscribers receiving my campaign?</h4><div class="collapsible-content"><div>The most likely reason subscribers aren't seeing your campaign is that it's caught in a spam folder. This will still show as 'delivered' in your email marketing dashboard as the campaign reached the intended recipient, but the subscriber can't see it in their inbox. </div><div><br /></div><div><strong>Tip: </strong>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam" target="">preventing spam</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What can I suggest my subscribers to do when they don't receive my campaign?</h4><div class="collapsible-content"><div>If your subscriber didn't receive a campaign ask them to do the following:</div><ul>
  <li>Check their spam filters in case the email went to spam</li>  <li>Add the 'From' email address to their contact list so it is not viewed as foreign</li>  <li>Check their webmail provider rules to see if a campaign can deliver up to 24 hours later</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I send an email campaign to a role address? (e.g. 'reception@', 'support@')</h4><div class="collapsible-content"><div>We do not recommend sending campaigns to role addresses.<strong> </strong>Because role addresses are often associated with many recipients (such as a business's 'support@' redirecting to 20 customer service representatives), they can generate <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam" target="">spam complaints</a> or fall into spam traps. </div><div><br /></div><div><strong>Tip: </strong>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/about-role-addresses" target="">role addresses and how they affect deliverability</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I track the success of my email campaigns?</h4><div class="collapsible-content"><div>Use Wix's email marketing analytics to track opens, clicks, bounces, and other metrics. This data helps you <a data-composite="true" href="https://support.wix.com/en/article/viewing-your-email-marketing-statistics" target="">understand your campaign's performance</a> and make necessary adjustments for future emails.</div><div><br /></div><div><strong>Note:</strong> Always provide a way for your subscribers to easily unsubscribe from your emails. This not only complies with regulations but also helps maintain a healthy email list.</div></div></div></div>

Email marketing helps you connect with your audience by promoting your products or services through targeted messages. However, understanding how spam affects your campaigns is crucial for maintaining...

Email Marketing: Understanding How Spam Affects Your Campaigns

<div data-component-type="text"><div>Email marketing helps you connect with your audience by promoting your products or services through targeted messages. However, understanding how spam affects your campaigns is crucial for maintaining your <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">email deliverability</a> and <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation" target="">sender reputation</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-spam-complaints" level="3">Understanding spam complaints</h2></div><div data-component-type="text"><div>Spam complaints occur when email recipients report unwanted emails. Most email providers (like Gmail or Yahoo) have a button to report spam. </div></div><div data-component-type="text"><div>A small number of complaints is normal, but excessive complaints can harm your email deliverability. Too many complaints may cause your emails to be filtered into spam folders, hurting your reach. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Learn more about how it can affect your <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">email deliverability</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-spam-traps" level="3">Understanding spam traps</h2></div><div data-component-type="text"><div>Spam traps are fake or inactive email addresses used by Internet Service Providers (ISPs) and anti-spam groups to catch marketers who don't follow email rules (e.g. buying email lists or sending unsolicited emails).</div></div><div data-component-type="text"><div>Click below to learn more about the 3 main types of spam traps.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Pristine spam traps</h4><div class="collapsible-content"><div>Pristine spam traps are email addresses that ISPs or anti-spam groups artificially create in order to catch spammers. Emails sent to a pristine spam trap are usually part of purchased lists or have otherwise been obtained in an illegitimate manner. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Recycled or expired email addresses</h4><div class="collapsible-content"><div>These are email addresses that were once in use but are now inactive. Emails sent to these addresses <a data-composite="true" href="https://support.wix.com/en/article/why-some-email-campaigns-get-bounced" target="">bounce back to sender</a> for at least a year. ISPs may reactivate them to catch spammers, since sending to these addresses shows that a sender isn't cleaning their list.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Typos</h4><div class="collapsible-content"><div>An email address with a typo can be a spam trap. Sending to such addresses show that the sender doesn't clean their list or that some contacts didn't opt in (e.g. an address like &quot;gmai.com&quot; instead of &quot;gmail.com.&quot;)</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Wix doesn't allow the use of illegitimate mailing lists. If a spam trap detects you're using one, your Wix Email Marketing account will be restricted. Purchased lists violate Wix's <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-terms-of-use" target="">Terms of Use</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Best Practices</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-the-gmail-spam-filter" level="3">Understanding the Gmail spam filter</h2></div><div data-component-type="text"><div>Gmail’s spam filter is key in deciding which emails get through. Since many of your subscribers likely use Gmail, it’s important to understand what their filter looks for when flagging spam.</div></div><div data-component-type="text"><div>Here are some of the factors Gmail uses to decide if emails are legitimate:</div></div><div data-component-type="text"><ul>
  <li>If the sender's email address or domain name has been blacklisted before.</li>  <li>Suspicious phrases and words (i.e. &quot;how to make money online fast&quot;).</li>  <li>Spelling mistakes and bad grammar.</li>  <li>Corrupted or misconfigured email headers.</li>  <li>Suspicious email attachments (Google recommends sharing files as links using cloud storage services).</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Learn more about the <a data-composite="true" href="https://clean.email/gmail-spam-filter" target="_blank">Gmail spam filter</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a good spam complaint percentage?</h4><div class="collapsible-content"><div>A good spam complaint percentage is 0.02%, which means one complaint for every 5,000 recipients.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I avoid spam complaints?</h4><div class="collapsible-content"><div>If you know your audience and only send content to subscribers, you'll likely avoid spam complaints. Following email marketing best practices is the best way to prevent being marked as spam.</div><div><br /></div><div>Here are some tips: </div><ul>
  <li>Create <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-engaging-content" target="">engaging email content</a>.</li>  <li>Develop good frequency practices and establish a consistent email schedule.</li>  <li>Only email your subscribers. <br />
<strong>Tip: </strong><a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="">Add a subscribe form</a> to your site to make it easy for people to join your mailing list.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if an email campaign is sent to a spam trap?</h4><div class="collapsible-content"><div>Sending to a spam trap can result in penalties, such as your emails being sent to junk folders or restrictions on future campaigns.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I avoid spam traps?</h4><div class="collapsible-content"><div>Here are ways to avoid spam traps:</div><ul>
  <li>Do not purchase email lists. </li>  <li>Make sure all your recipients have given explicit permission to send them emails. </li>  <li>Send your email campaigns only to your <a data-composite="true" href="https://support.wix.com/en/article/contacts-vs-subscribers" target="">active contacts</a>. </li>  <li>Clean your contact list at least twice a year.</li>  <li>Make sure to remove recipients with whom you have not been in touch for over 6 months.</li></ul><div><br /></div><div><strong>Tip:</strong> You can also use <a data-composite="true" href="https://support.wix.com/en/article/viewing-your-email-marketing-statistics" target="_blank">campaign statistics</a> to locate and remove addresses that consistently bounce or remain unopened.  </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I improve my email deliverability?</h4><div class="collapsible-content"><div>Here are some tips to improve deliverability:</div><ul>
  <li>Maintain a clean email list by regularly removing inactive subscribers.</li>  <li>Avoid spammy language and ensure your emails are well-formatted.</li>  <li>Monitor your sender reputation using tools like Postmaster Tools by Google.</li></ul><div><br /></div><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">improving your email deliverability</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use purchased email lists?</h4><div class="collapsible-content"><div>No, using purchased email lists can lead to high spam complaints and harm your sender reputation. Always build your list organically with express consent from subscribers.</div><div><br /></div><div><strong>Tip:</strong> Test your email campaigns by sending them to yourself or a small group first to catch any issues before sending to your entire list.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I report a site I think is spam?</h4><div class="collapsible-content"><div>If you encounter any Wix sites that you believe are sending electronic spam, you can <a data-composite="true" href="https://www.wix.com/support-chatbot?nodeId=aQY9eGiQNAZIhtaPT4oN&amp;referral=abuseMainPage" target="_blank">file a complaint</a>.</div></div></div></div>

An email bounce rate is the percentage of emails that never make it to a recipient's inbox. The emails &quot;bounce&quot; back to the sender. Think of it like posting a letter to an old friend that co...

Email Marketing: Improving Your Bounce Rate

<div data-component-type="text"><div>An email bounce rate is the percentage of emails that never make it to a recipient's inbox. The emails &quot;bounce&quot; back to the sender. Think of it like posting a letter to an old friend that comes back as undelivered. </div></div><div data-component-type="text"><div>There are different reasons why an email might bounce. Knowing what causes them and ways to prevent them can help you reduce the number of emails that get bounced. This can help <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation" target="">improve your sender reputation</a>. </div></div><div data-component-type="text"><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/06/26/58098e6f-9c9e-4228-9398-d0a9407c8fd3/4f3225b8-b25c-4c20-8024-4442979a58ff.png" alt="A screenshot showing bounce statistics in an email campaign." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-different-email-bounce-types" level="3">The different email bounce types</h2></div><div data-component-type="text"><div>Emails bounce for different reasons. Some issues that caused the bounce can be temporary (soft bounce), and some are permanent (hard bounce).</div></div><div data-component-type="text"><div>You can view bounce rates from the <strong>Delivery statistics</strong> panel of any email in the Email Marketing tab in your site's dashboard. </div></div><div data-component-type="heading"><h2 id="soft-bounce" level="4">Soft bounce</h2></div><div data-component-type="text"><div><strong>A soft bounce</strong> occurs when a temporary issue prevents the delivery of an email to its recipient. Some common reasons include:</div></div><div data-component-type="text"><ul>
  <li>The recipient's mailbox is full.</li>  <li>The recipient's email server has technical issues.</li>  <li>The email message is too large.</li></ul></div><div data-component-type="text"><div>Since a soft bounce is a temporary issue, emails that are marked as soft bounced in email campaign statistics will not be marked as bounced.</div></div><div data-component-type="heading"><h2 id="hard-bounce" level="4">Hard bounce</h2></div><div data-component-type="text"><div><strong>A hard bounce</strong> is caused by a permanent issue that prevents the delivery of an email to its recipient. Some common reasons include:</div></div><div data-component-type="text"><ul>
  <li>The recipient email address is invalid, meaning it might contain spelling mistakes, no longer be in use or it might not exist.</li>  <li>The recipient email server has blocked delivery.</li></ul></div><div data-component-type="heading"><h2 id="other-types-of-bounces" level="4">Other types of bounces</h2></div><div data-component-type="text"><div><strong>Bounced by a local blacklist</strong> means that you received spam complaints in the past or if you continue sending emails to email addresses that have bounced before, your campaign can be rejected and bounced.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-bounced-emails-can-affect-your-wix-account-1" level="3">How bounced emails can affect your Wix account</h2></div><div data-component-type="text"><div>Just like your business reputation, a good sender reputation is easy to maintain but takes more effort to regain when negatively impacted. A small number of bounced emails is expected and can occur even if you’ve done everything to prevent them. </div></div><div data-component-type="text"><div>If your bounced email rate is higher than normal, Wix can take the necessary safety measures to keep the negative impact to a minimum, and make sure you can improve your reputation sooner. </div></div><div data-component-type="text"><ul>
  <li><strong>Declined emails: </strong>Wix may decline distributing some of your email campaigns until you clean your mailing list and slowly rebuild your reputation as a sender.</li>  <li><strong>Reduced email allowance:</strong> Your email allowance (the number of contacts you can send email campaigns too) might be reduced if you have a large number of bounced emails. </li>  <li><strong>Deactivated account: </strong>If you continue to have a high bounce rate over a long period of time, your Wix account may be deactivated due to a breach of the <a data-composite="true" href="http://www.wix.com/shoutouttos/terms" target="">Wix Email Marketing Terms of Use</a>.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="finding-bounced-email-types" level="3">Finding bounced email types</h2></div><div data-component-type="text"><div>Download the list of bounced emails to understand why certain recipients didn't receive your email campaign. This list specifies if each bounce was a soft or hard bounce. It helps you address the each issue effectively.</div></div><div data-component-type="heading"><h2 id="" level="4">To find bounced email types:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Click the <strong>Check Stats</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/10/12/74a2379e-0959-46c2-9aaa-fb61517de778/464ee0d2-8f9d-440c-9873-b45231ba2d91.jpg" /> on any published campaign.</li>  <li>Click the <strong>Email recipients</strong> tab. </li>  <li>Select <strong>Bounced </strong>under the <strong>Filter by</strong> drop-down.</li>  <li>Click <strong>Download</strong> at the top right.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2025/01/29/d03413ac-b1da-4226-bafc-78dd71d08ab6/ce3801ee-794f-4ae6-9b8a-5c39f19f3f15.png" alt="Screenshot of email recipients tab filtered by bounced emails." /></div></div><div data-component-type="text"><ol>
  <li>Open the file to see each recipient and the reason for the bounced email.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2025/01/29/ff5adf1b-dda6-45b6-bd71-7bf9492f59ff/d86bc677-ca93-4909-92cd-a53035383e28.png" alt="Screenshot of the file that downloads to show why a recipient's email bounced" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="improving-the-bounce-rate" level="3">Improving the bounce rate </h2></div><div data-component-type="text"><div>The number of bounced emails from your campaigns is used to establish your sender reputation and impacts how many recipients you can reach with your campaigns. </div></div><div data-component-type="text"><div>It's always possible to take steps to improve your bounce rate and thus your sender reputation over time. Click below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Create a good quality mailing list </h4><div class="collapsible-content"><div>A quality mailing list is more important than a large mailing list. It’s best to grow your mailing list organically and over time. </div><div><br /></div><div>Sending to a smaller mailing list that shows high engagement not only improves your statistics and reputation, but you’re more likely to achieve your goals sooner if you continuously deliver emails to recipients who want to hear from you.</div><div><br /></div><div>Even with a quality mailing list, emails can still bounce. There are steps you can take before sending an email campaign to prevent emails from hard bouncing:</div><div><br /></div><ul>
  <li>Only send email campaigns to people who have actively signed up or subscribed to be on your mailing list. </li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-a-subscriber-opt-in-checkbox-to-a-site-form" target="">Enable Double Opt-In</a> in your form settings, asking users to verify their email address. </li>  <li>Only import contacts from the mailing lists that you have built up and have permission from people to use. Do not use purchased mailing lists or contacts you found online (e.g. Facebook).</li></ul><div><br /></div><div><strong>Tip: </strong>You can <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="">add a subscribe form</a> to your site to help grow your mailing list.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check bounced emails regularly </h4><div class="collapsible-content"><div>Getting into the habit of regularly checking your bounced emails can help you improve your bounce rate in no time. </div><div><br /></div><div>After you have sent an email campaign:</div><ul>
  <li>Check for typos in email addresses that have bounced your campaigns.</li>  <li>If you have alternate email addresses for subscribers whose email campaigns bounced, contact them directly and invite them to re-subscribe to your mailing list. Or reach out through another channel.  </li>  <li>If you are unable to correct a contact's email address, <a data-composite="true" href="https://support.wix.com/en/article/wix-contacts-managing-your-contact-list#deleting-a-contact" target="">delete it from your mailing list</a> and don't send to it again.</li>  <li>Never add a bounced contact back to your mailing list without verifying the email address and getting permission from the person.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Review your mailing list regularly </h4><div class="collapsible-content"><div>Maintain your mailing lists by reviewing them every 6 months. It’s recommended to remove anyone you haven’t been in touch with during the past 12 months. </div><div><br /></div><div>In addition, you can use an email validation tool to keep your mailing lists clean.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about email bounce rates. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I see my email campaign's bounce rates? </h4><div class="collapsible-content"><div>You can see your campaign bounce rates in<strong> Email Marketing</strong> in your site's dashboard. </div><div><br /></div><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Click the Check stats icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/18/a9f7da27-63d8-43e8-9da9-6b3d7c9e1d6c/486d01d9-a926-4c49-8911-df2db7e4b652.png" /> on any sent or published campaign. <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/06/26/f32b079d-46d7-4d1c-8f6d-19da671b787a/17a60d15-e5ab-4c36-890a-4533072e776b.png" alt="A screenshot showing the Check stats icon under an email campaign." /></li>  <li>Click <strong>Bounced</strong> under <strong>Delivery Statistics</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I see specific contacts that bounced an email campaign? </h4><div class="collapsible-content"><div>Yes, can find out which contacts are bouncing your campaigns, and download a report which includes specific reasons why emails were bounced.</div><div><br /></div><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="">Email Marketing</a> in your site's dashboard.</li>  <li>Click the Check stats icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/18/a9f7da27-63d8-43e8-9da9-6b3d7c9e1d6c/486d01d9-a926-4c49-8911-df2db7e4b652.png" /> on any sent or published campaign.</li>  <li>Click <strong>Email recipients.</strong></li>  <li>Click the drop-down next to <strong>Filter by</strong> and select <strong>Bounced</strong>.</li>  <li>Click <strong>Download</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does Wix do anything to help maintain my sender reputation against bounces? </h4><div class="collapsible-content"><div>Yes. When you’re using a new mailing list, <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign#sending-a-sample-mailing" target="">Wix samples a small portion</a> of it to protect your sender reputation, to make sure you're following <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Wix Email Marketing best practices.</a> </div><div><br /></div><div>If an email bounces, Wix automatically labels the recipient's email address as &quot;Bounced&quot; in your contacts. When you send an email campaign, Wix removes email addresses with a &quot;Bounced&quot; label from your list of recipients.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why are some email marketing campaigns bouncing from German mail services?</h4><div class="collapsible-content"><div>This issue occurs because different mail services have their own way of determining which emails go through and which don't. Unfortunately, since each mail service has slightly different compliance demands, we cannot guarantee that your emails will go through.</div><div><br /></div><div>Emails sent from a sender with a good reputation have a greater chance of being sent successfully. The best way to reduce the chances of your emails bouncing is by following <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Wix Email Marketing Best Practices</a>, and most importantly, by enabling the <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-enabling-double-opt-in-for-subscribers" target="">double opt-in</a>. </div></div></div></div>

If you're sending email marketing campaigns to a list of subscribers, you need to be aware of your email sender reputation. Your email credibility affects many factors, including the likelihood that y...

Email Marketing: Improving Your Email Sender Reputation

<div data-component-type="text"><div>If you're sending email marketing campaigns to a list of subscribers, you need to be aware of your email sender reputation. Your email credibility affects many factors, including the likelihood that your campaigns will get delivered. Understanding and building your sender reputation is a crucial aspect of email marketing best practices and compliance.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/11/03/913cf8d7-aea2-48b7-b493-7680841e043f/a6650235-be45-4953-8e25-0fe23bff1a17.png" alt="Screenshot showing some errors that might occur." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="what-is-email-sender-reputation" level="3">What is email sender reputation?</h2></div><div data-component-type="text"><div>Email sender reputation is <strong>a score assigned to an organization by an Internet Service Provider (ISP) that establishes your email marketing trustworthiness.</strong> It is closely linked with your <a href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="_blank">email deliverability</a>: the higher your sender reputation score, the more chances your emails have of getting to a contact's inbox. If you have a low score, your emails are more likely to get caught in spam traps, bounce, or other not-so-nice things for your campaign.</div><div><br /></div><div>It's important to know that your sender reputation is something you can build over time. Following deliverability best practices as well as paying attention to what affects sender reputation and improving your campaign strategy can increase both your reputation and your score.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-sender-reputation-is-determined" level="3">How sender reputation is determined</h2></div><div data-component-type="text"><div>There are several factors that affect your business's email sender reputation score. Some of these factors include:</div></div><div data-component-type="text"><ul>
  <li>The amount of emails you send</li>  <li>Contacts who mark your emails as spam upon receiving them</li>  <li>The number of recipients who have unsubscribed from your mailing list</li>  <li>How often your emails hit <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam#what-are-spam-traps" target="">spam traps</a> or bounce back to sender</li>  <li>Overall reader engagement, including email opens and any clicks to links within the email</li>  <li>If your business is included on any mail blacklists</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The ISP determines which of the above factors it takes into account as well as how harshly each one affects your score. Different ISPs may give your business different sender reputation scores.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="why-your-sender-reputation-might-be-low" level="3">Why your sender reputation might be low</h2></div><div data-component-type="text"><div>Let's take a closer look at the specific reasons you might have a low sender reputation.</div></div><div data-component-type="text"><ul>
  <li><strong>Your list quality is poor: </strong>If you don't maintain your email list regularly, meaning you have subscriber addresses that are unknown, outdated, or no longer exist, your emails will bounce. This signals to ISPs that your email list isn't healthy.</li>  <li><strong>High rate of complaints and unsubscribes: </strong>The more complaints you receive the lower your sender reputation. The best way to avoid this is to ensure you're only sending emails to people who want to receive them at an appropriate time and frequency.<strong> </strong></li>  <li><strong>Your emails are flagged as spam: </strong>If your email marketing campaign doesn't look legitimate, including your subject line, sender address, and content, subscribers may flag it as spam or it could fall in a spam trap.</li>  <li><strong>You are on a blacklist: </strong>A blacklist is a list of domains and computer IP addresses that have been reported as known sources of spam. The more your campaigns are flagged as spam, the more likely you may appear on a blacklist.</li>  <li><strong>No one engages with your emails:</strong> Low open rates, click rates, and replies can signal to ISPs that the value or credibility of your campaign is low.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-to-improve-your-sender-reputation" level="3">How to improve your sender reputation</h2></div><div data-component-type="text"><div>Remember that it's entirely possible to increase your sender reputation score over time. You're building trust online: the more you follow best practices and show that you're a credible source of email, the more ISPs, Mailbox providers, and your subscribers will be willing to trust your future correspondence. Here are some best practices to keep in mind:</div></div><div data-component-type="heading"><h2 id="send-high-quality-content" level="4">Send high quality content</h2></div><div data-component-type="text"><div>The seemingly most straightforward best practice is sometimes the hardest to follow: you should only be sending the most informative and relevant content to people who want to see it. The best way to increase subscriber engagement is to ensure your campaigns are tailored to their interests. This includes images, links, and more that speak to what they want to know more about.</div></div><div data-component-type="heading"><h2 id="keep-a-consistent-email-schedule" level="4">Keep a consistent email schedule</h2></div><div data-component-type="text"><div>Decide on an email frequency as part of your email marketing strategy and stick to it. There is no ideal email frequency to target. You know your business and subscribers best and should start with a 'less is more' approach. Then figure out an optimum email cadence (the timing and type of emails you send) that gets you consistent results. It's okay to experiment with different types and timing but once you've found what works stick to a consistent schedule so as not to frustrate subscribers.</div></div><div data-component-type="text"><div>For example, you might send out promotional emails on a Friday and weekly newsletter on a Tuesday.</div></div><div data-component-type="heading"><h2 id="clean-and-maintain-your-subscriber-list" level="4">Clean and maintain your subscriber list</h2></div><div data-component-type="text"><div>As mentioned above, if your subscriber list is full of unknown or outdated email addresses, every time you send out a campaign, you'll get hard or soft bounces, potentially fall into spam traps, and more that will ultimately lower your email sender reputation. You should regularly maintain your list and check for any addresses that you can remove.</div></div><div data-component-type="heading"><h2 id="make-sure-your-campaign-looks-legitimate" level="4">Make sure your campaign looks legitimate</h2></div><div data-component-type="text"><div>Follow best practices when it comes to what the structure of an email should be like, and what information should be there. Your subject line should be straightforward and not spammy, your company name and address should be clearly visible and all your content and images should be relevant.</div></div>

Before you begin:This article refers to domains purchased outside of Wix (e.g. GoDaddy.com). If you purchased a Wix domain, the authentication process starts automatically. However, if the process did...

Email Marketing: Authenticating Your Custom Email Domain

<div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Before you begin:</div><div class="info-content"><div>This article refers to domains purchased outside of Wix (e.g. GoDaddy.com). If you purchased a Wix domain, the authentication process starts automatically. However, if the process did not happen automatically follow the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-troubleshooting-the-authentication-process-of-your-domain" target="">troubleshooting steps</a>. </div> </div></div></div><div data-component-type="text"><div>It's recommended to first authenticate a custom domain if you have an email address associated with it (e.g. contact@customdomain.com). Emails sent from authenticated domains are less likely to be marked as spam because email providers such as Google and Outlook view them as legitimate.</div></div><div data-component-type="text"><div>If your domain isn't authenticated, Wix automatically adds an authenticated Wix domain (e.g. ascendbywix.com) like in the image below. This helps with email deliverability. To remove the Wix signature, manually authenticate your domain by following the below steps.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/06/0fbec35d-3138-45aa-865e-590fea9f70e8/594efca3-ee11-4118-b1e9-3f744747b365.png" alt="Screenshot of an example email campaign with sender details that have a Wix authenticated domain" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-get-the-dns-records-provided-by-wix" level="3">Step 1 | Get the DNS records provided by Wix</h2></div><div data-component-type="text"><div>The first step to manually authenticate your custom domain is locating the DNS records provided by Wix. You can find these either from your Email Marketing dashboard or when creating an automation using 'send an email' as a follow up action. Before viewing the records you must first confirm your email address with a confirmation code.</div></div><div data-component-type="heading"><h2 id="" level="4">To get your DNS records:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Under <strong>Sender Details</strong> at the right, click <strong>Add Details</strong>. <br />
<strong>Note: </strong>If you've previously entered an email address, click <strong>Edit Details</strong> instead.</li>  <li>Enter a <strong>From name</strong> in the field. Recipients see this name as the email sender.</li>  <li>Enter a <strong>Reply-to email</strong>. Use the email address that is connected to your custom domain.</li>  <li>Click <strong>Save</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/03/6a442fe8-aca8-4e98-a03d-cde2894ce470/36c28ed7-1cb2-4545-aa18-c7e8eb60f40b.png" alt="Screenshot of editing the sender details with an example From name and example Reply-to email" /></div></div><div data-component-type="text"><ol>
  <li>Confirm your email address by entering a confirmation code. The code is sent to the address you just added. Paste the code into the field and click <strong>Confirm</strong>.</li>  <li>Once your email is confirmed you will see 'Not authenticated' under <strong>Domain status</strong>. Click <strong>Authenticate this domain</strong>. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/03/d4b4cb22-c53d-4dc3-b2f6-17024ca9133c/894d202c-18ee-4e25-9718-f5c564e5610d.png" alt="Screenshot of Sender Details in the Email Marketing dashboard with a non authenticated domain status." /></div></div><div data-component-type="text"><div>A list of CNAME records opens. This is the information you need to copy and paste into your external domain provider settings. Keep this information available as you move to the next step.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/06/a326c6c7-9b2f-49fe-938f-0b6bfc527ef0/8654dbe3-a270-445b-ad6e-68d5a0044724.png" alt="Screenshot of CNAME records provided by Wix for a custom domain" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>You can also find the DNS records by clicking <strong>Edit</strong> under <strong>Customize sender details</strong> when setting up an email automation. <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Open%20Wix%20Automations&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/triggers/" target="_blank">Go to Automations</a> in your site's dashboard to get started.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/03/32406929-4aa4-4043-a8f2-dd31577a2491/29dfb187-6cfa-4f60-85fb-be0911c7be59.png" alt="A screenshot of editing the sender details from the Automations dashboard." /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-sign-in-to-your-external-domain-provider-and-go-to-your-dns-settings" level="3">Step 2 | Sign in to your external domain provider and go to your DNS settings</h2></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Depending on the domain provider, domain authentication process might be slightly different from what is described in this article. There might also be some other specific steps you need to take in your domain provider account that are not described in this article. In case your domain is still not authenticated, please contact your domain provider.</div></div></div></div><div data-component-type="text"><div>Once you have the DNS records provided by Wix, go to your external domain provider (e.g. GoDaddy.com) and sign in to your account.</div></div><div data-component-type="text"><div>Locate the DNS settings of your account. Once you find the DNS records, you are ready to copy and paste the Wix provided records from Step 1 into the relevant fields. The below image is an example of the DNS Records settings from GoDaddy.com.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/10/05/3b124159-0084-4b03-a683-5e222f386eb9/d773bfa3-9471-49bf-8219-939ec9de4a5e.png" alt="A screenshot of DNS Settings page from a GoDaddy.com account." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-copy-and-paste-the-wix-records-into-your-domain-provider-settings" level="3">Step 3 | Copy and paste the Wix records into your domain provider settings</h2></div><div data-component-type="text"><div>Now that you have both your Wix records and the DNS settings of your domain provider open, copy the CNAME record from Wix and paste it into the corresponding fields of your domain provider settings.</div></div><div data-component-type="text"><div>Once you've copied all the records exactly as they appear, click the confirm message in your domain provider DNS settings.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/09/20/c41be75f-e826-4e6c-a5dc-1b508bed45b7/b4008f45-fdef-40a2-a596-a3340a36ebf1.png" alt="A screenshot of CNAME records provided by Wix for a custom domain with the 'Copy' field highlighted." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Depending on your provider, the domain authentication process might be slightly different from what is described in this article. You may only need to copy the first part of the CNAME record in the HOST column (i.e. without your domain name) to authenticate your domain. If you are unsure of which to copy, contact your provider. </div><div><br /></div><div>For example:</div><ul>
  <li>If the CNAME in your HOST column is <strong>s1._domainkey.j-scale.com</strong> you need to only copy<strong> s1._domainkey</strong></li>  <li>If the CNAME in your HOST column is <strong>sg.j-scale.com</strong> you need to only copy <strong>sg</strong></li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-wait-for-the-records-to-propagate" level="3">Step 4 | Wait for the records to propagate </h2></div><div data-component-type="text"><div>Once you've copied the DNS records over to your domain provider it can take a few hours for the records to propagate and the authentication to be completed. If you don't see it, allow up to 24 hours for the authentication to be completed.</div></div><div data-component-type="text"><div>You can always check the status of the domain in your <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Email Marketing dashboard</a> under <strong>Sender Details</strong>. Refresh the page to see <strong>Domain status</strong>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/09/26/f238542e-5a10-4d8e-b842-19afd982cc17/6a869dbc-d8d1-4bbf-8d0c-4ce82f3a3216.png" alt="A screenshot of sender details panel" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I need to authenticate my custom domain?</h4><div class="collapsible-content"><div>If you are sending emails from a domain that isn't authenticated, email providers may consider these emails as suspicious. This can cause them to be more likely marked as spam and land in spam folders.</div><div><br /></div><div>Receiving mail servers look to verify incoming emails by looking at the sending reputation associated with the sending domain and sending IP address. You <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="_blank">increase your deliverability chances</a> and <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation" target="_blank">improve sender reputation</a> by authenticating your domain.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a CNAME record?</h4><div class="collapsible-content"><div>A CNAME is a type of DNS record that allows Wix to authenticate an email domain. When you add records provided by Wix into your domain host settings, it helps with domain authentication. Once the records are propagated, email providers recognize your emails sent using Wix as genuine and trustworthy.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Will authenticating my custom domain using the steps above mean that my DMARC record will also be set up? </h4><div class="collapsible-content"><div>Yes, with the CNAME 5 record, your DMARC record for your custom domain will automatically be set up. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a DMARC record?</h4><div class="collapsible-content"><div>DMARC is an open email authentication protocol that helps protect email senders and recipients from advanced threats that can be the source of an email data breach. CNAME 5 is the name of the new authentication record that will set up your DMARC record automatically.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if I don't authenticate my domain? </h4><div class="collapsible-content"><div>If your domain isn't authenticated, Wix automatically adds an authenticated Wix domain (e.g. wixemails.com). This helps with email deliverability. To remove the Wix signature, manually authenticate your domain by following the steps above. </div></div></div></div>

If you send an email campaign and notice some contacts haven't received it, make sure that your recipient list is updated and maintained. If there are issues with spam complaints or emails bouncing ba...

Email Marketing: About Email Throttling

<div data-component-type="text"><div>If you send an email campaign and notice some contacts haven't received it, make sure that your recipient list is updated and maintained. If there are issues with spam complaints or emails bouncing back, it could result in a slowed campaign distribution known as 'email throttling'.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Wix Email Marketing best practices</a> article for more helpful tips on sending your campaigns. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-email-throttling" level="3">About email throttling</h2></div><div data-component-type="text"><div>Email throttling is part of an email marketing abuse detection system used to identify spam or harmful campaigns. When you send a campaign, the system reviews it for potential issues or harmful content.</div></div><div data-component-type="text"><div>These issues include:</div></div><div data-component-type="text"><ul>
  <li>A large chunk of emails bouncing back to the sender</li>  <li>Multiple complaints or reports of spam </li>  <li>Emails falling into spam-traps and hitting spam folders</li>  <li>Little to no engagement from your email list </li></ul></div><div data-component-type="text"><div>If the abuse detection system finds an issue with your campaign, it slows the rate at which the campaign is distributed and delivered to your recipients. <strong>The deliberate slowdown of email distribution in order to prevent potential spam is known as 'email throttling'. </strong></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-email-throttling-affects-your-campaign" level="3">How email throttling affects your campaign</h2></div><div data-component-type="text"><div>Email throttling protects your contacts from spam by checking the responses from the first batch of campaign recipients before potentially decreasing the emails sent in the second batch. In some cases, email throttling can also cut off distribution altogether. </div></div><div data-component-type="text"><div>This means if your contact list is full of the issues mentioned above, some recipients may not receive your campaign for 24 or even 48 hours. If the system notices issues still occurring, even after the email throttling, it can end the campaign altogether. Any emails remaining in the queue will not be sent. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="preventing-email-throttling" level="3">Preventing email throttling</h2></div><div data-component-type="text"><div>As long as your contact list is maintained and updated regularly, you should be fine. Make sure you are following email marketing best practices like:</div></div><div data-component-type="text"><ul>
  <li>Getting explicit consent from every recipient to send them emails</li>  <li>Not including any suspicious or prohibited content</li>  <li>Cleaning your list every six months to make sure all its email addresses are still valid</li></ul></div>

You've most likely sent an email to a role address (or role-based-address) without realizing it. Info@, contact@, support@ are all examples of role addresses that are common in businesses to help them...

Email Marketing: About Role Addresses

<div data-component-type="text"><div>You've most likely sent an email to a role address (or role-based-address) without realizing it. Info@, contact@, support@ are all examples of role addresses that are common in businesses to help them stay organized. However, using a role address can have a negative impact on your email deliverability.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="what-are-role-addresses" level="3">What are role addresses?</h2></div><div data-component-type="text"><div>Role addresses are organizational email addresses that represent a function or responsibility rather than an individual. They are most likely managed by more than one person and represent multiple recipients who handle the incoming emails. The most common examples of role addresses include info@, support@, and billing@.</div></div><div data-component-type="text"><div>While personal emails are meant for 1-1 communication, role addresses are used for a specific service. For larger companies, role addresses are essential and used to compile complaints, feedback, and other similar types of email correspondence into different inboxes.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="common-types-of-role-addresses" level="3">Common types of role addresses</h2></div><div data-component-type="text"><div>Role addresses can be used for just about anything in a company and are usually managed by many different people. Some common types of role addresses include:</div></div><div data-component-type="text"><ul>
  <li><strong>Service addresses: </strong>billing@, contact@, info@, support@, techhelp@</li>  <li><strong>Position addresses:</strong> admin@, ceo@, customercare@, director@, editors@</li>  <li><strong>Internal organization addresses:</strong> testing@, errors@, all@, staff@</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="how-role-addresses-affect-email-deliverability" level="3">How role addresses affect email deliverability</h2></div><div data-component-type="text"><div>Like so much else with your email marketing strategy, it all comes down to <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="_blank">email deliverability.</a> While role addresses are a helpful tool for larger companies, <strong>they should not be used for personal use and we recommend that you do not send campaigns to them. </strong></div></div><div data-component-type="text"><div>Because role addresses are often associated with many recipients (such as a business's 'support@' redirecting to 20 customer service representatives), they can generate <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam" target="">spam complaints</a> or fall into spam traps.</div></div><div data-component-type="text"><div>Some other issues with role addresses and email deliverability include:</div></div><div data-component-type="text"><ul>
  <li><strong>High bounce rates:</strong> Since role addresses represent a distribution list (being sent to more than one person) there's a high chance that one of those addresses on the list is no longer valid or doesn't exist, causing it to bounce.</li>  <li><strong>Possible blacklist: </strong>There are many sign ups that don't allow role addresses, because if someone on that distribution list reports your email as spam, it could get you on a blacklist.</li>  <li><strong>Compliance issues: </strong>It's highly unlikely that every recipient in a role based email addresses gave their consent to receive your email. Also, email marketing best practices recommend the 'double opt-in' strategy which means someone has to confirm their email to be added to a subscription list. Double opt-in won't work with role addresses.</li></ul></div>

Sending email campaigns from an authenticated domain enhances your credibility with providers like Google and Outlook, reducing the risk of being marked as spam. This improves deliverability and foste...

Email Marketing: Troubleshooting the Authentication Process of Your Domain

<div data-component-type="text"><div>Sending email campaigns from an authenticated domain enhances your credibility with providers like Google and Outlook, reducing the risk of being marked as spam. This improves deliverability and fosters trust with your audience.</div></div><div data-component-type="text"><div>The authentication process should happen automatically if you've purchased a domain through Wix or <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-to-the-wix-name-servers" target="">connected a domain to our name servers</a>. If it didn't, follow the steps in this article to manually authenticate your domain. </div></div><div data-component-type="text"><div>Another scenario where you need to manually authenticate your domain is if you've used it in your sender details before connecting it to Wix.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Connected your domain via pointing? </div><div class="info-content"><div>Your domain's DNS records stay with your domain's host. Contact the domain host if you're experiencing any authentication issues. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-open-and-copy-your-dns-records" level="3">Step 1 | Open and copy your DNS records</h2></div><div data-component-type="text"><div>First, copy your DNS records from your site's email marketing dashboard. You'll need to paste them later. </div></div><div data-component-type="heading"><h2 id="" level="4">To copy your DNS records:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>Manage Senders</strong> under <strong>Sender details</strong> on the right. </li>  <li>Click <strong>View DNS records</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/02/8a4d420f-ceec-47da-9767-91bf79c49ceb/3b903d5d-855f-4761-92c2-0b990dc877f7.png" alt="A screenshot of manage senders with the option to view DNS records." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Copy</strong> next to the first CNAME under the HOST column. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/02/d337a53e-231c-4c16-adaa-fa37135c3a8e/9e5bada6-870e-402d-a953-b53c991c43e2.png" alt="A screenshot of DNS records." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-add-the-copied-cnames-to-your-dns-records" level="3">Step 2 | Add the copied CNAME(s) to your DNS records</h2></div><div data-component-type="text"><div>After copying the CNAME records from your email marketing dashboard, head over to the Domains page in your Wix account. There, you can authenticate your domain for email marketing by pasting those CNAME records. </div></div><div data-component-type="heading"><h2 id="" level="4">To add the records:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/wix/api/mpContainerStaticController#/domains" target="_blank">Go to Domains</a> in your Wix account.</li>  <li>Click the<strong> Domain Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2019/06/28/96c47964-91f2-4fc2-a3b9-869eb342b57a/ac38f09f-0dca-459b-9133-d47d229f7f02.png" /> next to the relevant domain.</li>  <li>Click <strong>Manage DNS records</strong>. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/02/5cc7af86-1f89-41a5-94e1-881e536e1246/f73ce396-f9b9-4a65-84c8-e5c0e29a71dc.png" alt="A screenshot of settings panel to manage DNS records" /></div></div><div data-component-type="text"><ol>
  <li>Scroll to the record type you'd like to add (e.g. CNAME, TXT) and click <strong>+ Add Record</strong>.</li>  <li>Enter the DNS record in the relevant fields.  <br />
<strong>Tip:</strong> If you're instructed to create a DNS record with the <strong>@</strong> sign in the <strong>Host Name</strong> field, leave the <strong>Host Name</strong> field blank instead.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/02/7b17abba-ecdd-44c0-b18d-7f3aa7d5905e/f31f1d59-34ae-4c66-8d9a-151bf227c6fa.png" alt="A screenshot of where to enter the DNS record." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Save</strong>.</li>  <li>Click <strong>Save Changes</strong> in the pop-up message.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>You can only edit one DNS record at a time. Save your changes before adding another record. Repeat this process until you have copied all provided DNS records.</div></div></div></div>

Currently, Wix Email Marketing does not offer a specific analytical tool to help understand the best times to send email campaigns.Tip: Learn more about the existing Wix Analytics Email Marketing repo...

Email Marketing Request: Analytics for Best Email Send Times

<div data-component-type="text"><div>Currently, Wix Email Marketing does not offer a specific analytical tool to help understand the best times to send email campaigns.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip: </div><div class="info-content"><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-analytics-email-marketing-reports" target="">existing Wix Analytics Email Marketing reports</a>. </div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

Creating a professional email marketing campaign is easy with Wix. Choose a template or start from scratch and customize your campaign. Preview and test your campaign if you'd like, choose who to send...

Email Marketing: Creating a Campaign from Start to Finish

Exploring the paid plans for email marketing can significantly enhance your ability to engage and connect with your audience. Allowing you to tailor your campaigns to your brand, schedule emails in ad...

Email Marketing: Upgrading Your Email Marketing Plan

<div data-component-type="text"><div>Exploring the paid plans for email marketing can significantly enhance your ability to engage and connect with your audience. Allowing you to tailor your campaigns to your brand, schedule emails in advance, send campaigns from multiple email addresses, and use custom URLs to elevate your email marketing efforts and achieve your business goals.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Email marketing plans are separate from <a data-composite="true" href="https://support.wix.com/en/article/choosing-a-premium-plan" target="_blank">Wix's site plans</a>.  Premium plans enhance your site's capabilities, while an email marketing plan enables you to use advanced email features.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="upgrading-your-email-marketing-plan" level="3">Upgrading your email marketing plan</h2></div><div data-component-type="text"><div>Head over to your site's dashboard to explore the email marketing plans and choose the one that works best for your needs. </div></div><div data-component-type="heading"><h2 id="" level="4">To upgrade your email marketing plan:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Under <strong>Monthly Balance</strong> click <strong>Upgrade</strong>.</li>  <li>Choose a plan that works best for you.</li>  <li>Complete the checkout process.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-email-marketing-plans" level="3">The email marketing plans </h2></div><div data-component-type="text"><div>You can still send email campaigns for free. All campaigns have a user-friendly drag-and-drop editor, access to designer-made templates, the power of automated emails, audience segmentations, and custom reports.</div></div><div data-component-type="text"><div>Upgrade your plan if you want to add to your monthly email allowance, remove Wix branding from emails, schedule emails in advance, send emails from multiple email addresses, or share emails in web view with a custom domain URL.</div></div><div data-component-type="text"><div>See the table below to understand what is included in each of the email marketing plans.</div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th data-column-width="158"><div>Free</div></th><th data-column-width="181"><div>Essentials</div></th><th data-column-width="182"><div>Core</div></th><th data-column-width="179"><div>Advanced</div></th></tr></thead><tbody><tr><td><div>200 emails per month</div></td><td><div>500 emails per month</div></td><td><div>5,000 emails per month</div></td><td><div>1,000,000 emails per month</div></td></tr><tr><td><div>X</div></td><td><div>Remove Wix branding from emails</div></td><td><div>Remove Wix branding from emails</div></td><td><div>Remove Wix branding from emails</div></td></tr><tr><td><div>X</div></td><td><div>Schedule emails in advance</div></td><td><div>Schedule emails in advance</div></td><td><div>Schedule emails in advance</div></td></tr><tr><td><div>X</div></td><td><div>X</div></td><td><div>Send emails from multiple email addresses</div></td><td><div>Send emails from multiple email addresses</div></td></tr><tr><td><div>X</div></td><td><div>X</div></td><td><div>Share emails in web view with a custom domain URL</div></td><td><div>Share emails in web view with a custom domain URL</div></td></tr></tbody></table></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="campaign-urls-for-each-email-marketing-plan" level="3">Campaign URLs for each email marketing plan</h2></div><div data-component-type="text"><div>The URL format differs according to your email marketing plan and whether you've connected a domain. Depending on your plan, your campaign URL will be in the following format:</div></div><div data-component-type="text"><ul>
  <li><strong>Free and Essentials plans:</strong> https://shoutout.wix.com/so/&lt;email-campaign-code&gt;</li>  <li><strong>Core and Advanced plans (without a connected domain):</strong> https://&lt;your-username&gt;.wix.com/so/&lt;email-campaign-code&gt;</li>  <li><strong>Core and Advanced plans (with a connected domain):</strong> https://&lt;your-domain.com&gt;/so/&lt;email-campaign-code&gt;</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2025/02/05/38797ceb-b8c3-4abf-a045-704690ad8c93/db592c85-0aaf-4c10-b7b3-d1938f888e5d.png" alt="Screenshot of how and where you can share an email campaign once it's published." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Email campaigns are automatically sent from your domain name (if you have one) with Core or Advanced plans. If you disconnect your domain from Wix, email campaign URLs under that domain will no longer work. </div></div></div></div>

Your subscribers most likely get tons of emails flooding their inboxes every day. How are you going to make sure your campaign stands out? A successful email marketing campaign is all about having hig...

Email Marketing: Creating Engaging Content

<div data-component-type="text"><div>Your subscribers most likely get tons of emails flooding their inboxes every day. How are you going to make sure your campaign stands out? A successful email marketing campaign is all about having high quality content. From the subject line to the images, text, and links inside the email, every aspect of your campaign needs to provide the most possible value.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tips-for-writing-engaging-email-content" level="3">Tips for writing engaging email content</h2></div><div data-component-type="text"><div>Here are some best practices to follow when creating your content. Your email campaign makes an impression as soon as the recipient sees the subject line and 'From' name in their inbox, so have a plan and strategy for every element of the email.</div></div><div data-component-type="heading"><h2 id="" level="4">Clearly identify yourself in the 'from' name</h2></div><div data-component-type="text"><div>The 'from' name is the first thing subscribers see in their inbox. Make sure recipients immediately understand who is sending them an email. If they subscribe to your business newsletter, the 'from' name should be your business name, not you personally.</div></div><div data-component-type="text"><div>If you do want to add a more personal touch, you can include your name (i.e. Sarah from Wix.com) but it should be followed by the business name so there's no room for misinterpretation.</div></div><div data-component-type="heading"><h2 id="" level="4">Write a value-driven and concise subject line</h2></div><div data-component-type="text"><div>Similar to the 'from' name, your email subject line needs to tell the recipient what they can expect to see if they click into the email. Keep the subject line informative: think of the action you want subscribers to take in the email and see if you can make it apparent in the subject line. It is okay to get creative and try to stand out in their inbox, as long as the content isn't confusing or misleading.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/10/12/5994ed4c-8f50-4437-8f84-757724ad10e1/fb64e1d7-e5e8-4d26-a6da-8f6ca9989020.png" /></div></div><div data-component-type="heading"><h2 id="" level="4">Keep your brand consistent to build trust</h2></div><div data-component-type="text"><div>If you're sending a campaign to your list of subscribers, it's most likely not the first email they've received from you. Stay consistent with your brand colors, fonts, as well as your tone of voice in every email you send. Having a consistent brand presence helps build trust with your contacts, as they know what to expect when they open an email from your business. </div></div><div data-component-type="heading"><h2 id="" level="4">Speak directly to your audience</h2></div><div data-component-type="text"><div>You know your target audience and your subscribers better than anyone. What emails are they opening from you? Have they interacted with you in any way? Use the data from your past email campaigns when building out new content. Your email should speak directly to your subscribers' pain points and try to solve the issue they're having.</div></div><div data-component-type="heading"><h2 id="" level="4">Keep the email short and focused on one topic</h2></div><div data-component-type="text"><div>Every email you send needs to have a clear point and topic: a seasonal sale, a new online course launch, signing up for a service, etc. Especially if you're sending to a list of subscribers who regularly receive your emails, there is no need to cram lots of information into one email. Stick to the most important points, and link to your call-to-action button to learn more.</div></div><div data-component-type="heading"><h2 id="" level="4">Stick to one call-to-action</h2></div><div data-component-type="text"><div>When creating a call-to-action, you need to think: what is the one action I want my subscribers to take? Don't confuse them with multiple buttons and links that ask them to do different things. Choose one main goal and make it obvious in the email what that is.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2020/10/12/c3047dc6-09bf-4dc8-80a8-a3f8e65007f1/99d28924-0c09-4f9a-9139-94ad42004619.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="text-and-images-best-practices" level="3">Text and images best practices</h2></div><div data-component-type="text"><div>Here are some best practices to keep in mind when writing text or adding images and links to your email campaign.</div></div><div data-component-type="heading"><h2 id="" level="4">When writing text:</h2></div><div data-component-type="text"><ul>
  <li>Maintain an 80% text to 20% image ratio for your campaign content.</li>  <li>Keep your text to under 200 words. Long form text campaigns are hard to skim and you'll quickly lose your reader's interest. </li>  <li>Break up paragraphs with sub-headings. This helps readers quickly get the info they need.</li>  <li>Careful when using exclamation points, all capital letters, and keywords that can be considered spammy (e.g. credit, free, win, etc.) as they can trigger spam filters.</li>  <li>Always make sure you're including credible links. A spam filter can detect any links that are blacklisted and deny emails that contain them.</li></ul></div><div data-component-type="heading"><h2 id="" level="4">When adding images:</h2></div><div data-component-type="text"><ul>
  <li>Do not send emails that contain only images. Image-only campaigns can look suspicious to receiving email providers and your recipients. Add at least 1-2 sentences of text.</li>  <li>Put your logo in the upper lefthand side of the email.</li>  <li>Use .jpg, ,gif, or .png format only.</li>  <li>If your email has multiple images, use the same dimensions to not overload the reader.</li>  <li>We recommend using image files of at least 750 px width.</li>  <li>Make sure your file name briefly describes the image as the name becomes the image's alt text.</li></ul></div>

Are you looking to boost engagement and connect with your audience in a meaningful way? Look no further than Wix Email Marketing campaigns. By planning your email campaign, you can maximize its impact...

Email Marketing: Tips for Planning Your Campaigns

<div data-component-type="text"><div>Are you looking to boost engagement and connect with your audience in a meaningful way? Look no further than Wix Email Marketing campaigns. By planning your email campaign, you can maximize its impact and ensure that your message resonates with your subscribers.</div></div><div data-component-type="text"><div>In this article, we'll share expert tips on how to plan a successful email campaign, from identifying your goals and designing eye-catching layouts to crafting compelling calls to action and choosing the right images. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="identify-your-goal" level="3">Identify your goal</h2></div><div data-component-type="text"><div>The very first thing you need to do before sending an email campaign is to identify its purpose. Ask yourself, &quot;Why am I sending this email campaign?&quot;. Is it to promote an event, attract more users to your site, or send customers a reminder about the upcoming weekend sale at your store?</div></div><div data-component-type="text"><div>Your goal will determine the design, content, and elements of your email. For instance, if your goal is to attract more site visitors, make sure the link is visible and accompanied by clear instructions on how to click it.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="//d2eyqiy4n03ve6.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2015/01/25/b5bd85f0-df7a-4b9a-85b3-61e9c67ef8c6.png" alt="3 examples of designed email campaigns, each has a completely different goal" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="have-a-clear-call-to-action" level="3">Have a clear Call-to-Action</h2></div><div data-component-type="text"><div>Once you have identified the goal of your email campaign, the next step is to have a clear Call-To-Action (CTA). A CTA is simply what you want your readers to do after they have read your email. This could be clicking a button, liking your Facebook page, or watching a video on YouTube. Generally, you want readers to take a specific action.</div></div><div data-component-type="text"><div>When crafting your email campaign's CTAs, keep the following points in mind:</div></div><div data-component-type="text"><ul>
  <li>Avoid having too many CTAs as it can be distracting and prevent readers from focusing on your primary goal.</li>  <li>If you do have multiple CTAs, limit them to three levels at most. Have a primary CTA that stands out, so it is obvious to your readers that it is the most important action. Then, include secondary CTAs, followed by the least important ones.</li>  <li>Use buttons for the more important CTAs as they are more noticeable and attention-grabbing. Use links for the less important CTAs.</li>  <li>If you have a lot of information to convey, it is better to link to a page on your site rather than including all of it in the email. Your email should act as a teaser or introduction.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-engaging-content" target="">creating engaging email content</a> to keep your subscribers interested. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/18/3f623e79-9795-4246-8374-b1c493053f02/02937681-dbd9-4b49-9013-2bf23b3b3638.png" alt="A screenshot of the Customize button panel in the email campaign editor, designing a CTA button" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="plan-your-design" level="3">Plan your design</h2></div><div data-component-type="text"><div>The design you choose for your campaign plays an important role in its success, as a visually pleasing email is more likely to be read thoroughly.</div></div><div data-component-type="text"><div>Here's how you can design your email campaign:</div></div><div data-component-type="text"><ul>
  <li><strong>Brand your email campaign:</strong> Your email campaign should have the same branded look as your site. Use your logo, images, colors, and font to create a cohesive look and feel.</li>  <li><strong>Plan your design using an information hierarchy:</strong> The most important information should be placed at the top, followed by the less important information at the bottom. If you can create a flow to your content, like a story, that's even better.</li>  <li><strong>Keep your newsletter short and sweet:</strong> (With the exception of specific cases such as blog posts.) Use the squint test - if you squint and look at a blurry version of your email, does it look good? If not, add more space and subheadings to separate different sections of your newsletter, and make sure your text and images are aligned properly.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/adding-elements-to-your-email-campaign" target="">customizing your email marketing campaign</a>. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2023/04/18/3e0c095e-1413-4633-8604-bea1db1f1576/90e62a19-1a1a-48aa-b5f1-bfc5f2b6470e.png" alt="A screenshot of the Email Templates page in the Wix dashboard" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="add-eye-catching-images" level="3">Add eye-catching images</h2></div><div data-component-type="text"><div>Images are powerful tools to grab attention and enhance the overall visual appeal of your email campaign. As humans, we are naturally drawn to pictures and visuals, so it's important to include stunning images in your emails and make your message more memorable.</div></div><div data-component-type="text"><div>Here are a few tips to help you choose the right images for your campaign:</div></div><div data-component-type="text"><ul>
  <li><strong>Use images to deliver your message:</strong> As they say, a picture is worth a thousand words. If you can convey your message with an image, it's often more effective than using text alone.</li>  <li><strong>Choose high-quality images:</strong> Blurry or low-quality images can detract from the overall look and feel of your email. Luckily, Wix provides hundreds of royalty-free images, and you can also access thousands more Shutterstock images to use in your email campaigns.</li>  <li><strong>Use images strategically:</strong> Don't overload your email with too many images. Instead, use them sparingly and in a way that enhances your message.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="//d2eyqiy4n03ve6.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2015/01/25/f84bb221-8b3c-4623-bc39-c36b8377c072.png" alt="A collage of examples of visually pleasing images" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to give it a go?</div><div class="info-content"><ul>
  <li>View a <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">step-by-step tutorial for creating and sending campaigns</a>. </li>  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/shoutout/" target="_blank">Start your first email campaign</a>.</li>  <li>Grow your contact list with a <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="">subscribe form</a>.</li></ul></div></div></div>

Your Email Marketing dashboard is your one-stop-shop for growing and engaging your audience. This is where you go to create, edit and keep track of your email campaigns.Ready to get started? Go to Ema...

Email Marketing: About Your Email Marketing Dashboard

<div data-component-type="text"><div>Your Email Marketing dashboard is your one-stop-shop for growing and engaging your audience. This is where you go to create, edit and keep track of your email campaigns.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/22/f0cdfae6-1f3b-4770-bc66-d3b2daba6ecf/76490233-3f73-4041-8d0b-0750411e4913.png" alt="A screenshot showing an example email marketing dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to get started? </div><div class="info-content"><div><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="use-pre-built-email-templates-or-start-from-scratch" level="3">Use pre-built email templates or start from scratch</h2></div><div data-component-type="text"><div>Create a new campaign from a selection of pre-built, designer-made email templates to get you set up sending your campaigns straight away. Or, start totally from scratch using the email drag and drop editor. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">creating and sending email marketing campaigns</a> from start to finish. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/05/ef74c24d-1d08-4044-a3de-e6584ee0bf3f/1e572286-aa35-4824-b517-9a9084af9940.png" alt="A screenshot of the pre-built email marketing templates." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customize-your-sender-details-for-a-professional-look" level="3">Customize your sender details for a professional look</h2></div><div data-component-type="text"><div>You have total control over the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-changing-the-sender-details-of-your-campaigns" target="">sender details that appear</a> when your campaigns hit your audience's inboxes. Set sender details (name and reply-to address) that will be familiar to your audience – this can increase the trust in your campaigns which can lead to better <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation" target="">sender reputation</a>. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/05/440fa43f-24c1-41e1-b571-9a5037be20e2/d244fae0-911f-4fd1-9cd7-2013ef1fac8d.png" alt="A screenshot showing some example sender details in the Email Marketing dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="import-and-keep-track-of-your-subscribers" level="3">Import and keep track of your subscribers</h2></div><div data-component-type="text"><div>Subscribers are contacts who have <a data-composite="true" href="https://support.wix.com/en/article/contacts-vs-subscribers" target="">given permission for you to send them marketing emails</a>. Once you have added subscribers, the dashboard shows your total number, as well as new subscribers from the current week. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/05/193c7a70-9af3-4572-9877-e61a372a46f6/239ab1f9-767f-4320-a2bb-975b264be2f2.png" alt="A screenshot showing the option to import subscribers." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="get-insights-into-how-your-campaigns-are-performing" level="3">Get insights into how your campaigns are performing</h2></div><div data-component-type="text"><div>Make changes to your campaigns based on the data you're seeing in the Email Marketing dashboard. You can view <a data-composite="true" href="https://support.wix.com/en/article/viewing-your-email-marketing-statistics" target="">campaign insights</a> for every email you sent, including all of the standard deliverability statistics such as open rate, bounce rate, spam rate and more. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/05/10653a98-aa74-4af2-9265-73a1fcad9e78/04c49c31-d515-45ee-ae1d-d3bc33cab5e6.png" alt="A screenshot of the performance statistics of an example email." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="compare-the-performance-of-your-email-campaigns" level="3">Compare the performance of your email campaigns</h2></div><div data-component-type="text"><div>Make changes to your campaigns based on how it compares to the performance of other campaigns. You can view compare campaigns directly from the dashboard, including both emails and views.</div></div><div data-component-type="text"><ul>
  <li><strong>Emails:</strong> Lets you compare the open and click rate for different campaigns sent via email.</li>  <li><strong>Views: </strong>Compare the Email and Web views for all published email campaigns.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-content"><div>This information only appears once you've sent at least 3 email campaigns to a minimum of 10 contacts.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/11/15/a1b68d12-da3c-4c52-92e6-3d5011429ab2/e579d8db-0258-4bfd-9c0e-d79fee5eb4d1.png" alt="Screenshot of the compare campaigns widget." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="manage-all-of-your-campaigns-in-one-place" level="3">Manage all of your campaigns in one place</h2></div><div data-component-type="text"><div>Make changes to your campaigns at any point, directly from the Email Marketing dashboard. Edit the content of your emails, the design and even your sender lists. You can reuse campaigns that have been shown to perform well with your audience, or remove those that are no longer relevant.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/05/d23b8336-1cd6-4d9b-a619-c1e0853cc58b/e4b0df98-a47e-438a-9304-ca924922d3dc.png" alt="A screenshot showing the button where you can manage campaigns from the Email Marketing dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="keep-track-of-your-monthly-send-balance" level="3">Keep track of your monthly send balance </h2></div><div data-component-type="text"><div>Use the <a data-composite="true" href="https://support.wix.com/en/article/about-your-monthly-email-marketing-balance" target="">monthly send balance</a>, displayed in your Email Marketing dashboard, to make sure you're within the sending limit for your current plan. One &quot;send&quot; equals one email sent to one recipient. Each plan gives you a certain monthly allowance of emails to send to recipients per month. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/05/05/70fd7ead-7e7b-4dcf-9dff-7132df91ccbc/d95bc2d1-fae3-48ad-92ad-441ae98abd47.png" alt="A screenshot showing the monthly balance of emails send in the Email Marketing dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip: </div><div class="info-content"><div>Check out the <a data-composite="true" href="https://emailmarketingguide.wix.com/en/" target="">Wix Email Marketing guide </a>to learn more about creating engaging emails.</div></div></div></div>

Your email marketing balance shows the number of emails you can send to recipients each month. You can send an unlimited amount of email marketing campaigns as long as you remain within your email lim...

Email Marketing: Understanding Your Monthly Balance

<div data-component-type="text"><div>Your email marketing balance shows the number of emails you can send to recipients each month. You can send an unlimited amount of email marketing campaigns as long as you remain within your email limit. You can send 200 emails a month for free, or upgrade your plan to send more emails.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Email marketing plans are separate from <a data-composite="true" href="https://support.wix.com/en/article/choosing-a-premium-plan" target="_blank">Wix's site plans</a>.  Premium plans enhance your site's capabilities, while an email marketing plan enables you to use advanced email features.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="actions-that-impact-your-monthly-balance" level="3">Actions that impact your monthly balance</h2></div><div data-component-type="text"><div>Your balance is impacted every time you send or schedule an email, including automated emails.</div></div><div data-component-type="heading"><h2 id="" level="4">Actions that impact your monthly balance:</h2></div><div data-component-type="text"><ul>
  <li><strong>Email marketing campaigns</strong> (including sent, scheduled or resent)</li>  <li><strong>Email sent using </strong><a data-composite="true" href="https://support.wix.com/en/article/wix-automations-about-the-new-automations-builder" target=""><strong>Wix Automations</strong></a></li>  <li><strong>Scheduling an email campaign:</strong> If you schedule a campaign to be sent to 50 contacts in one week, those 50 emails are automatically deducted from your quota.</li></ul></div><div data-component-type="heading"><h2 id="" level="4">Actions that do not impact your monthly balance:</h2></div><div data-component-type="text"><ul>
  <li><strong>Sending a test email: </strong>You can send yourself a <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign#sending-a-test-email-before-sending-your-campaign" target="">test email or campaign</a> and see how it looks to subscribers.</li>  <li><strong>Transactional emails: </strong>Order confirmation, shipping confirmation, password reset, and other transactional emails do not impact your monthly balance if they were Installed for you.</li>  <li><strong>Sharing a campaign that has already been published </strong></li></ul></div><div data-component-type="text"><div>When a quota is reached:</div></div><div data-component-type="text"><ol>
  <li>No new email marketing campaigns can be sent.</li>  <li>Automations continue being sent and are not blocked.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="checking-your-monthly-balance" level="3">Checking your monthly balance</h2></div><div data-component-type="text"><div>You can check how many emails you've sent in the current month from your email marketing dashboard. You can also see the date your balance resets. If you've used up your limit for the month you can either wait until the balance resets or upgrade your plan.</div></div><div data-component-type="heading"><h2 id="" level="4">To check your monthly balance:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Open%20Email%20Marketing&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/shoutout/" target="_blank">Email Marketing</a> in your site's dashboard.</li>  <li>Under <strong>Monthly balance </strong>you can view your current balance as well as a progress bar that shows how close you are to the limit.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/01/09/f2ae7e67-94e9-46dc-9fa8-1548edb734c0/c92a99d2-3ec3-4588-a354-a85976e60439.png" alt="A screenshot of the monthly balance section of the email marketing dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to upgrade your email marketing balance? </div><div class="info-content"><div>Learn more about how to <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-upgrading-your-email-marketing-plan" target="">upgrade your email marketing plan</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your email marketing monthly balance. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">When does my balance reset? </h4><div class="collapsible-content"><div>The date your balance and email quota resets is determined by your plan.</div><ul>
  <li><strong>Free email marketing plans:</strong> The quota resets on the first day of each month at 00:01 UTC for all time zones.</li>  <li><strong>Premium email marketing plans:</strong> The quota resets at the same date and time you purchased the plan. For example, if you upgraded your plan on January 5th at 8:15 UTC, your balance renews on February 5th at 8:15 UTC.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do all emails sent from Wix automations count towards my monthly balance?</h4><div class="collapsible-content"><div>All automations that were 'created by you' count towards your monthly balance. However, automations that were 'Installed for you' and have an email type of business transactional or business critical do not count towards your balance. </div><div><br /></div><div>Emails that do not count towards your monthly balance will appear with a pop-up explanation. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/the-new-automation-builder-understanding-email-types" target="">selecting email types</a>. </div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/24/6de8f687-25b2-41e3-bff1-9de02cdb3ad7/be222e52-4d43-45b9-b917-0cb0f631ab94.png" alt="Screenshot of a business transactional email that is not included towards monthly quota." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if I try to send an email when my quota is reached? </h4><div class="collapsible-content"><div>If you try to send an email once your quota is reached, no new email marketing campaigns will be sent. However, automations will continue to be sent and are not stopped. </div></div></div></div>

Easily move from another email marketing platform to Wix Email Marketing and get to know all the great features it has to offer. Importing your mailing listThe first step is to import your mailing lis...

Email Marketing: Moving from Another Platform to Wix Email Marketing

<div data-component-type="text"><div>Easily move from another email marketing platform to Wix Email Marketing and get to know all the great features it has to offer. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="importing-your-mailing-list" level="3">Importing your mailing list</h2></div><div data-component-type="text"><div>The first step is to import your mailing list to your Wix account. To do so you should export your mailing list in a CSV format from the platform you're using. You can find instructions for some common platforms below:</div></div><div data-component-type="text"><ul>
  <li><a data-composite="true" href="https://knowledgebase.constantcontact.com/articles/KnowledgeBase/33114-Export-Contacts-Out-of-Constant-Contact-and-into-a-Spreadsheet" target="_blank">Constant Contact</a></li>  <li><a data-composite="true" href="https://help.aweber.com/hc/en-us/articles/204028816-How-Do-I-Export-My-Subscribers-" target="_blank">Aweber</a></li>  <li><a data-composite="true" href="http://help.campaignmonitor.com/topic.aspx?t=146" target="_blank">Campaign Monitor</a></li>  <li><a data-composite="true" href="https://www.getresponse.com/help/how-can-i-export-contacts.html" target="_blank">Get Response</a></li></ul></div><div data-component-type="text"><div>Next, <a data-composite="true" href="https://support.wix.com/en/article/wix-contacts-importing-contacts-by-uploading-a-csv-file" target="">import your mailing list to your Wix account</a> so that you can send email campaigns to your subscribers. Make sure to select the <strong>Mark as email subscribers</strong> checkbox when importing.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Only set contacts as Subscribers if they've given you permission to do so. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Wix Email Marketing best practices</a>. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/08/18/55118678-2085-4b7c-9ffb-46be02b22242/8f9ae13f-1b32-4329-bf0f-72e159e38314.png" alt="Screenshot of the Upload step and marking as email subscribers." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="growing-your-mailing-list" level="3">Growing your mailing list</h2></div><div data-component-type="text"><div>Grow your mailing list and gain new subscribers by <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="_blank">adding a Get Subscribers form</a> to your site. You can <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-designing-your-site-forms" target="">customize the design</a> of the form to match your brand and style.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2016/06/09/74e42ccb-137f-47ce-a84a-f0b9ddd47569.png" alt="Screenshot of a subscribers form on a Wix site" /></div></div><div data-component-type="text"><div>Anyone who signs up using the form is automatically added as a Subscriber. To access your list of Subscribers, you can <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Open%20Contacts%20&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/contacts" target="_blank">filter your contacts</a>. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/08/09/916b5ee1-1b98-43b7-9967-b96ba6259a06/2215148e-6c20-46cf-a2df-d3d3b2ef5a8d.jpg" alt="Screenshot of a Wix dashboard showing contacts filtered by subscriber status" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/changing-the-subscription-status-of-a-contact" target="">changing the subscription status of your contacts</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="setting-up-automatic-responses-with-wix-automations" level="3">Setting up automatic responses with Wix Automations</h2></div><div data-component-type="text"><div>If you set up automatic responses with your previous platform - you can do the same using Wix Automations.</div></div><div data-component-type="text"><div>For example, you can <a data-composite="true" href="https://support.wix.com/en/article/wix-automations-about-the-new-automations-builder" target="">set up an automation</a> which automatically sends visitors a Thank You email after they submit a contact form, subscribe to your newsletter, or purchase from your store.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/11/1ee332f6-a35f-4fa1-adb6-a4fd53ddedc3/f7e08dc9-c680-466e-b4dc-149bb3dc5e85.png" alt="Screenshot of automations builder with a flow to send an automated email" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to get started?</div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">creating email marketing campaigns</a>.</div></div></div></div>

After creating your email campaign, spread the word by sending it to your subscribers. You can schedule your campaign to be sent later, send it right away, or send a test email. Important:Make sure to...

Email Marketing: Sending Your Email Campaign

When you're done customizing your email campaign, add the recipients you want to send it to. You can select individual contacts or choose groups of contacts (e.g. labels and segments) that add multipl...

Email Marketing: Adding Recipients to Your Campaign

<div data-component-type="text"><div>When you're done customizing your email campaign, add the recipients you want to send it to. </div><div><br /></div><div>You can select individual contacts or choose groups of contacts (e.g. labels and segments) that add multiple contacts at a time. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="adding-recipients-to-your-email-campaign" level="3">Adding recipients to your email campaign</h2></div><div data-component-type="text"><div>Select target groups or include all of your contacts to send your campaign to. When selecting target groups, you can send to subscribers, add segments, labels, or individual contacts to send to groups of contacts.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>Make sure to follow the <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Wix Email Marketing best practices</a> when choosing your recipients to boost sender reputation and deliverability.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To add recipients:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">Create an email campaign</a> or <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-managing-your-campaign" target="">edit an existing one</a>.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/adding-elements-to-your-email-campaign" target="">Customize the elements</a> in your campaign to your liking.<br />
<strong>Tip: </strong><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign#sending-a-test-email-before-sending-your-campaign" target="">Preview and test your email campaign</a> to make sure it is perfect before you add recipients and send.</li>  <li>Click <strong>Next</strong>.</li>  <li>(Optional) <a data-composite="true" href="https://support.wix.com/en/article/wix-contacts-importing-contacts-from-a-gmail-account" target="">Import contacts</a> from a CSV file or your Gmail account:
    <ol>
      <li>Click <strong>Import Contacts </strong>at the bottom right.</li>      <li>Click <strong>Import Contacts</strong> in the popup to confirm. </li>      <li>Choose between <strong>CSV file</strong> or <strong>Gmail account</strong> and follow the steps on-screen.</li>      <li>When ready, click <strong>Back to email marketing</strong> at the top.</li>    </ol>  </li>  <li>Select who you want to send the email to:</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">All contacts</h4><div class="collapsible-content"><div>Select <strong>All contacts</strong> under <strong>Who are you sending this email to </strong>and everyone on your list will receive your campaign.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/04/dda9e659-29d7-4be2-b3fd-436f56bc5620/c3564bfd-ef83-49e0-8f53-5bd189602187.png" alt="Screenshot of clicking All contacts to send your email campaign to." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Subscribers</h4><div class="collapsible-content"><ol>
  <li>Select <strong>Target group</strong> under <strong>Who are you sending this email to</strong>.</li>  <li>Click the check box <strong>Add subscribers</strong> under <strong>Subscribers</strong>.</li>  <li>Click <strong>Next </strong>at the top right.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">Send your email campaign</a>. </li></ol><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/04/7599ce7d-8a98-4fb6-b8d3-be39e4ffe33c/07dfce1a-5291-42f5-bba7-402c0eb61da8.png" alt="Screenshot of selecting the subscribers checkbox when adding recipients." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Segments</h4><div class="collapsible-content"><ol>
  <li>Select <strong>Target group</strong> under <strong>Who are you sending this email to</strong>.</li>  <li>Click <strong>+ Add Segment</strong> under <strong>Segments</strong>. </li>  <li>Select the checkbox next to the relevant segments to receive your campaign. </li>  <li>Click <strong>Choose Segments</strong>.</li>  <li>Click <strong>Next </strong>at the top right.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">Send your email campaign</a>. </li></ol><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/04/b1079200-336c-4cf7-bb84-87f61cd61766/2acce10f-ce5d-45a1-8096-3378e4f3fd4f.png" alt="Screenshot of selecting a segment to send your email campaign to." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Labels</h4><div class="collapsible-content"><ol>
  <li>Select <strong>Target group</strong> under <strong>Who are you sending this email to</strong>.</li>  <li>Click <strong>+ Add Label</strong> under <strong>Labels</strong>. </li>  <li>Select the checkbox next to the relevant labels to receive your campaign. </li>  <li>Click <strong>Choose Labels</strong>.</li>  <li>Click <strong>Next </strong>at the top right.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">Send your email campaign</a>. </li></ol><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/04/8de9a1c8-4728-4a14-b252-e8d32a6fb2e4/76cc92b7-7291-4c7c-83ea-689499838c4a.png" alt="Screenshot of adding labels to your email campaign." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Individual contacts</h4><div class="collapsible-content"><ol>
  <li>Select <strong>Target group</strong> under <strong>Who are you sending this email to</strong>.</li>  <li>Click <strong>+ Add Contact</strong> under <strong>Contacts</strong>. </li>  <li>Select the checkbox next to the relevant contacts to receive your campaign. </li>  <li>Click <strong>Add</strong>.</li>  <li>Click <strong>Next </strong>at the top right.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">Send your email campaign</a>. </li></ol><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/04/282ccbaf-d0d9-4fe5-b03d-6f61597e4ef8/f4c7956d-2c86-406f-9f65-540243599410.png" alt="Screenshot of selecting individual contacts to add to you campaign." /></div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note: </div><div class="info-content"><div>You can enable the <strong>Filter out inactive contacts</strong> toggle to remove <a data-composite="true" href="https://support.wix.com/en/article/contacts-vs-subscribers" target="">inactive contacts</a> from your list. <strong>We do not recommend sending campaigns to inactive contacts</strong> as this can increase your bounce rate, cause emails to be marked as spam, and decrease your <a data-composite="true" href="https://support.wix.com/en/article/increasing-your-mail-deliverability" target="">email deliverability</a>.  </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2025/02/03/8ac04cbb-3f3d-4c0e-adc7-27625216d5cf/dc31488b-d6a6-4009-bc55-fe420ef5dd4d.png" alt="Screenshot of the option to filter out inactive contacts." /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>We are here to help with all your questions. Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why were some contacts removed from my mailing list?</h4><div class="collapsible-content"><div>Some contacts will be automatically removed and you will not be able to add them if:</div><ul>
  <li>They have unsubscribed.</li>  <li>They do not have an email address listed in your <a data-composite="true" href="http://www.wix.com/my-account/site-selector?buttonText=Manage%20Contacts&amp;title=Select%20a%20site%20to%20update&amp;actionUrl=https://www.wix.com/my-account/sites/{{metaSiteId}}/contacts" target="_blank">Contacts</a>.</li>  <li>You have the same email address for two different contacts.</li>  <li>Previously sent emails to your contact have bounced.</li>  <li>There are typos in the email address.</li></ul><div><br /></div><div>Additionally, if your recipient is an inactive contact, they will not appear unless you turn off the &quot;Filter out inactive contacts&quot; toggle. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/contacts-vs-subscribers" target="">active and inactive contacts</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I change a subscribers subscription status?</h4><div class="collapsible-content"><div>Yes. <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Contacts&amp;title=Select%20a%20site%20to%20update&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fmy-account%2Fsites%2F%7B%7BmetaSiteId%7D%7D%2Fcontacts" target="_blank">Go to Contacts</a> in your site's dashboard to edit subscription statuses. Learn more <a data-composite="true" href="https://support.wix.com/en/article/changing-the-subscription-status-of-a-contact" target="">about changing the subscription status of your contacts</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Will sending an email campaign to a segment count towards my monthly email marketing balance?</h4><div class="collapsible-content"><div>Yes. Any recipient you send your email campaign will count towards your monthly balance. This includes subscribes, individual contacts, segments, and labels. </div></div></div></div>

View and manage your email campaigns from the Email Marketing dashboard. You can continue editing an email you started working on, reuse a campaign you already sent, reschedule a campaign and much mor...

Email Marketing: Managing Your Campaign

<div data-component-type="text"><div>View and manage your email campaigns from the Email Marketing dashboard. You can continue editing an email you started working on, reuse a campaign you already sent, reschedule a campaign and much more.</div></div><div data-component-type="text"><div>The dashboard is divided into 4 tabs, based on the campaign status:</div></div><div data-component-type="text"><ul>
  <li><strong>Published: </strong>Campaigns that have been sent.</li>  <li><strong>Scheduled: </strong>Campaigns that have been set to be sent at a later date.</li>  <li><strong>Draft:</strong> Campaigns that haven't been sent or scheduled yet. </li>  <li><strong>Archive:</strong> Campaigns that are no longer in use. </li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/06/25feab04-6863-407c-92d5-7319094fefdc/70360cc9-7b6c-44f9-9a02-38e620c2b6e3.png" alt="Screenshot of all email campaigns." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="managing-your-email-campaigns" level="3">Managing your email campaigns</h2></div><div data-component-type="text"><div>You can manage your campaigns at any point from your site's dashboard. The actions available vary based on the email campaign status. For example, you can edit drafts and scheduled emails, reuse a published campaign, etc. </div></div><div data-component-type="heading"><h2 id="" level="4">To manage an email campaign:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Click <strong>View all Campaigns</strong>.</li>  <li>Choose the type of campaign you want to manage: </li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Published</h4><div class="collapsible-content"><ol>
  <li>Click the <strong>Published</strong> tab.</li>  <li>Choose what to do next:
    <ul>
      <li><strong>Reuse this campaign:</strong> Click <strong>Reuse</strong> to use the published campaign again. Edit as needed and send or schedule as a new campaign. </li>      <li><strong>View campaign statistics:</strong> Click the <strong>View statistics </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2024/11/14/a73f2bba-c8a6-40e5-82f0-4ce6bb1af96e/4da7e18e-9a57-4863-b4c0-d95a7939e11c.png" /> to see stats on your email campaigns, recipients, or social media. </li>      <li><strong>Send this campaign again: </strong>Resend an email to recipients who haven't opened it after 24 hours. </li>      <li><strong>Other management options:</strong> Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/be0b50df-801c-4d6d-b81c-dc49333eccac/2022/06/24/f2896db0-6cb2-4d7d-a329-72005f56fdbf/52ce80ef-7d09-44f5-96e3-e4662e2e9564.png" /> to view the campaign, share to social media, duplicate, rename, save as a template, archive or delete.</li>    </ul>  </li></ol><div><br /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Scheduled</h4><div class="collapsible-content"><ol>
  <li>Click the <strong>Scheduled</strong> tab.</li>  <li>Choose what to do next:
    <ul>
      <li><strong>Edit a campaign: </strong>Click <strong>Edit</strong> to edit your campaign before it sends.</li>      <li><strong>Reschedule a campaign: </strong>
        <ol>
          <li>Click the<strong> Reschedule </strong>icon <img data-composite="true" src="https://lh6.googleusercontent.com/1nyuZjA4ZhSuI7BSXYl93McRCDaUJwB35c3ZVdZLGUO_gZyWMF-lAoY9a3OOc88em8-GqoN6TidHKTlQMUjyRGHLnRXi4xXS_SjjMemnK3wqWsQ51UtX58aBwSLxZX_lfd5Eumd-" /> next to the relevant scheduled email campaign. </li>          <li>Select the date you want using the calendar. </li>          <li>Set the time in the drop-down. </li>          <li>Click <strong>Reschedule</strong>. </li>        </ol>      </li>      <li><strong>Other management options: </strong>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/be0b50df-801c-4d6d-b81c-dc49333eccac/2022/06/24/f2896db0-6cb2-4d7d-a329-72005f56fdbf/52ce80ef-7d09-44f5-96e3-e4662e2e9564.png" /> to view the campaign, share to social media, duplicate, rename, save as a template, archive or delete.</li>    </ul>  </li></ol><div><br /></div><div><strong>Notes:</strong> </div><ul>
  <li>Pausing a scheduled email campaign prevents it from being sent until you choose to send or schedule it again. </li>  <li>Creating a scheduled campaign requires an email marketing plan</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Drafts</h4><div class="collapsible-content"><ol>
  <li>Click the <strong>Drafts</strong> tab.</li>  <li>Choose what to do next:
    <ul>
      <li><strong>Edit a campaign: </strong>Click <strong>Edit</strong> to continue editing your draft.  </li>      <li><strong>Other management options: </strong>Click <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/be0b50df-801c-4d6d-b81c-dc49333eccac/2022/06/24/f2896db0-6cb2-4d7d-a329-72005f56fdbf/52ce80ef-7d09-44f5-96e3-e4662e2e9564.png" /> to view the campaign, share to social media, duplicate, rename, save as a template, archive or delete.</li>    </ul>  </li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Archive</h4><div class="collapsible-content"><ol>
  <li>Click the <strong>Archive</strong> tab.</li>  <li>Choose what to do next:
    <ul>
      <li><strong>Edit a campaign: </strong>Click <strong>Edit</strong> to continue editing an email you've previously worked on.</li>      <li><strong>Other management options: </strong>Click <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/be0b50df-801c-4d6d-b81c-dc49333eccac/2022/06/24/f2896db0-6cb2-4d7d-a329-72005f56fdbf/52ce80ef-7d09-44f5-96e3-e4662e2e9564.png" /> to view the campaign, share to social media, duplicate, rename, save as a template, archive or delete.</li>    </ul>  </li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about managing your email marketing campaigns. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I restore a deleted campaign? </h4><div class="collapsible-content"><div>No, deleting a campaign permanently removes it. When you delete a campaign, it is no longer viewable at its previous URL or in your Email Marketing dashboard. </div><div><br /></div><div>The email will still appear in the inbox of your recipients, however, it will no longer be possible to view the campaign, or any of its links in a<strong> browser</strong>. </div><div><br /></div><div><strong>Tip:</strong> If you think you might need the campaign sometime in the future, you can archive it instead.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I share a campaign to social media?</h4><div class="collapsible-content"><div>Yes, share a campaign to social media right after sending it. Click <strong>Share on Social </strong>and then select the relevant social media platforms where you want to share the campaign.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/10/22/fe31e2a5-16ff-45a6-aab4-94ba751aeae5/90c526d9-e2c4-4eff-a897-b3cedda5a67a.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">If I add new contacts after scheduling a campaign, will they receive it as well? </h4><div class="collapsible-content"><div>If you add new contacts (members, subscribers, etc.) to your contact list after you've already scheduled a campaign, those new contacts are <strong>not</strong> automatically added to the campaign. You need to edit the campaign to add new recipients and then reschedule.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">If I delete or pause an email campaign, will that increase my available quota? </h4><div class="collapsible-content"><div>If you delete or pause scheduled email campaign, they will not be returned to your email quota. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">If I change my default sender details, will it affect scheduled campaigns? </h4><div class="collapsible-content"><div>Yes. If changes were made to your default sender details before a scheduled campaign is sent, the scheduled campaign will inherit those updated details. It will not keep the sender details set before the change.</div></div></div></div>

When an email campaign is declined, it means that it did not reach its intended recipients and was declined either by Wix Email Marketing or by an Internet Service Provider (ISP) such as Gmail or Yaho...

Email Marketing: Understanding Why Campaigns Get Declined

<div data-component-type="text"><div>When an email campaign is declined, it means that it did not reach its intended recipients and was declined either by Wix Email Marketing or by an Internet Service Provider (ISP) such as Gmail or Yahoo Mail. There are many reasons why campaigns can get declined, from flagged content to a breach in Wix Email Marketing Terms of Use.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="spam-traps" level="3">Spam traps</h2></div><div data-component-type="text"><div>A spam trap refers to a fake or inactive email address, used by Internet Service Providers (ISPs) and anti-spam groups to catch marketers who don't follow email rules (e.g. buying email lists or sending unsolicited emails). There are <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam#what-are-spam-traps" target="">several types of spam traps</a>, including misspelled email addresses, inactive email addresses and non-existent email addresses. </div></div><div data-component-type="text"><div>If your recipient list includes non-existent or inactive addresses, it might be flagged as proof that your campaign is being sent to people who didn't give permission for you to contact them.</div></div><div data-component-type="text"><div>The best way to avoid a spam trap is to make sure all your recipients have given you explicit permissions (e.g. through a <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="">subscriber signup form</a>) to contact them. It's also important to go through your email list and 'clean it' by removing old email addresses. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign#tips-to-improve-your-email-deliverability" target="">improving your email deliverability</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="low-engagement" level="3">Low engagement</h2></div><div data-component-type="text"><div>Engagement measures how recipients interact with your campaign (e.g. opening the email, clicking a link). Low engagement means your audience isn’t responding to your campaigns, and very low engagement can lead to Internet Service Providers (ISPs) flagging your content as suspicious.</div></div><div data-component-type="text"><div>Sending campaigns that recipients do not engage with may lower your <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation#what-is-email-sender-reputation" target="">sender reputation score</a> over time and lead to your campaigns getting declined.</div></div><div data-component-type="text"><div>The best way to avoid a low engagement rate is by making sure you're only emailing those who have subscribed to your mailing list and consented to receive content from you.</div></div><div data-component-type="text"><div>For example, if you're going to resend a campaign, make sure the campaign is relevant for your subscribers and full of content that they want to read.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-engaging-content" target="_blank">creating engaging email content</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="suspicious-sender-email-address" level="3">Suspicious sender email address</h2></div><div data-component-type="text"><div>Sometimes the sender email address or the sender domain (the site that's included in the address) are flagged by Wix's system as suspicious. This happens when the address or the domain has been flagged as a source of spam on several occasions in the past.</div></div><div data-component-type="text"><div>If you want to resend a campaign that was originally declined due to a suspicious sender email address, you should <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-changing-the-sender-details-of-your-campaigns" target="">change your reply-to email</a> and make sure you follow the <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">email marketing best practices</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="suspicious-and-prohibited-content" level="3">Suspicious and prohibited content</h2></div><div data-component-type="text"><div>If your email includes content considered suspicious or prohibited and does not comply with the requirements stated in Section 3 of <a data-composite="true" href="https://www.wix.com/shoutouttos/terms" target="_blank">Wix Email Marketing Terms of Use</a>, your campaign can be declined. </div></div><div data-component-type="text"><div>Click below to learn about different types of suspicious and prohibited content.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Illegal substances or weapons</h4><div class="collapsible-content"><div>If a campaign promotes or features content, products and/or services such as Illegal substances, or illegal goods of any form, it will be declined by Wix. Weapons, weight-loss products, and/or services that provide unrealistic health advice fall under this category.</div><div> </div><div>This is to prevent the sale or promotion of any products or services that are unlawful in the location at which the content is posted or received. As a service provider, Wix does not control who receives your campaign, and therefore this type of content is not permitted when using Wix. This is done to protect your sender reputation and avoid potential legal issues.</div><div><br /></div><div>It’s best to avoid sending this kind of content, as this can result in your Wix Email Marketing account becoming restricted.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Adult sexual content</h4><div class="collapsible-content"><div>Sending or promoting pornography or illicit pornographic sexual products, content and/or services, including but not limited to child pornography, adult magazines, video, software, or escort services are not allowed when using Wix Email Marketing Terms of Use. </div><div><br /></div><div>As a service provider, Wix does not control who receives a campaign, therefore, this type of content is not permitted. This is done to protect your sender reputation and avoid potential legal issues as such content, products, or services are prohibited by law in certain countries.</div><div><br /></div><div>As this kind of content cannot be approved, it’s best to reconsider your campaign and avoid sending this type of content in the future.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">“Make money fast” claims</h4><div class="collapsible-content"><div>Certain content, products, and services are frequently associated with spam, and for this reason are not allowed by Wix Email Marketing Terms of Use. Such content includes but is not limited to:</div><ul>
  <li>Work-at-home offers promoting &quot;get rich quick&quot;, &quot;build your wealth&quot;, and &quot;financial independence&quot;</li>  <li>Debt collections, credit repair and debt relief offerings</li>  <li>Trading or cryptocurrencies</li>  <li>Betting or gambling services</li>  <li>Online and direct pharmaceutical sales</li></ul><div><br /></div><div>Often this type of content is considered fraudulent and is marked by recipients as spam. To protect your sender reputation, Wix declines email campaigns that promote such content.</div><div><br /></div><div>If your campaign was declined and you want to resend it, make sure your message complies with the terms mentioned above. Then make sure you’re sending emails to people who have subscribed, and know what content to expect from you.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Misleading subject line</h4><div class="collapsible-content"><div>It’s important that the subject line relates to the content of the email. It should clearly say to your subscribers what to expect, otherwise, both subscribers and spam filters can consider your email to be spam. </div><div><br /></div><div>Keep the subject line short and engaging, ideally up to 30 characters so it is displayed in full on mobile devices. Avoid spammy words like “free,” “earn $,” “incredible deal”, “no gimmick”, or using all capital letters. </div><div><br /></div><div>Your email subject line needs to tell recipients what they can expect to see if they click into the email. If your campaign was declined and you want to resend it, keep the subject line informative: think of the action you want subscribers to take in the email and see if you can make it apparent in the subject line. </div><div><br /></div><div>It is okay to get creative and try to stand out in their inbox, as long as the content isn't confusing or misleading.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Affiliate marketing</h4><div class="collapsible-content"><div>As a sender/email marketer you should represent yourself and/or your organization accurately, and not impersonate any other person, whether actual or fictitious. You should be the sole or designated sender/email marketer of any email communication sent. For these reasons, affiliate marketing is not allowed under Email Marketing’s Terms of Use.</div><div><br /></div><div>If your campaign was declined and you want to resend it, make sure your recipients can clearly understand who you are and/or what organization you are a part of. Also, do not promote products or services that are not directly related to your site or business.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Links that lead to spam sites</h4><div class="collapsible-content"><div>When sending an email campaign, you should be creating unique and engaging content for promoting your own content, products, or services. If your email happens to include a link to a site that is known to collect contact information without obtaining the necessary permissions, Wix will decline the campaign. Wix maintains a list of sites that are known to contain spam, and including such links in your campaign will lead to it being declined. </div><div><br /></div><div>If you want to resend a campaign that was declined, make sure all links lead to your site or external sites that feature content that your recipients have subscribed to receive from you.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Unsolicited content</h4><div class="collapsible-content"><div>Some email content sent to recipients can be recognized as the type of content that people rarely subscribe to. Unethical, false, misleading or unsolicited advertising, promotions or sales efforts, and practices such as &quot;junk mail&quot;, &quot;spam&quot;, &quot;chain letters&quot;, &quot;pyramid schemes&quot; or any other form of solicitation or any non-resume information such as opinions or notices, commercial or otherwise, are not permitted when using Wix Email Marketing to protect your sender reputation. </div><div><br /></div><div>Before resending your campaign, review it and make sure you send emails to people who have actively subscribed to receive the information you intend to distribute. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="too-many-recipients" level="3">Too many recipients</h2></div><div data-component-type="text"><div>Sending a campaign to a large email list might flag it as spam. This can happen if you send to a large list of recipients before you've built a good sender reputation online. Another way for your campaign to be declined is if you send an email campaign to a significantly larger number of recipients than you've sent to before.</div></div><div data-component-type="text"><div>If you want to resend a campaign that was originally declined due to too many recipients, send it to fewer recipients and <a data-composite="true" href="https://support.wix.com/en/article/improving-your-email-sender-reputation" target="_blank">continue to build your sender reputation</a> so you can send to larger mailing lists in the future.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="non-compliant-unsubscribe-links" level="3">Non-compliant unsubscribe links</h2></div><div data-component-type="text"><div>Your recipients should always be able to unsubscribe from your emails. That’s why an unsubscribe link is automatically added by Wix to every email you send. </div></div><div data-component-type="text"><div>If you change the <a data-composite="true" href="https://support.wix.com/en/article/about-the-unsubscribe-link-in-your-email-campaign-2071623" target="">unsubscribe link</a>, tamper with it in any way, add a second unsubscribe link, or include other unsubscribe options like contacting you directly to unsubscribe, it could lead to your campaign being declined. </div></div><div data-component-type="text"><div>If you want to resend a campaign that was declined for this reason, make sure you don’t add any other way to unsubscribe from your mailing list. To preview the link, click <strong>Preview &amp; Test</strong> and you’ll see the unsubscribe line with a link at the bottom of your email.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2021/12/20/8b103f0e-399c-41bc-adf9-c6a6ddc79908/b66f0305-7736-4c27-90c4-704ccfc179dc.jpg" alt="Screenshot of unsubscribe link at the bottom of an email marketing campaign." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="breach-of-email-marketings-terms-of-use" level="3">Breach of Email Marketing's Terms of Use</h2></div><div data-component-type="text"><div>Your campaigns can be declined if you've breached Wix Email Marketing's <a data-composite="true" href="https://www.wix.com/shoutouttos/terms" target="_blank">Terms of Use</a> in any way. Make sure you understand the terms of use before sending your campaign and follow email marketing <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">best practices</a>.</div></div>

When choosing recipients for your email campaigns, you'll notice the option to send to different groups (e.g. subscribers) or contacts. Understanding the difference between the types of recipients can...

Email Marketing: Understanding Contacts and Subscribers

<div data-component-type="text"><div>When choosing recipients for your email campaigns, you'll notice the option to send to different groups (e.g. subscribers) or contacts. Understanding the difference between the types of recipients can help you target the relevant readers and maintain a good sender reputation as a result.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Make sure to follow the <a data-composite="true" href="https://support.wix.com/en/article/wix-email-marketing-best-practices" target="">Wix Email Marketing best practices</a> when choosing your recipients to boost sender reputation and deliverability.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="contacts" level="3">Contacts</h2></div><div data-component-type="text"><div>A contact is a visitor who has interacted with your site or a person you've added to your contacts list. This includes individuals who submitted one of your forms, customers who made an online payment, people you've manually added, and any imported contact lists. </div></div><div data-component-type="text"><div>Wix measures your contacts' behavior over time to discern who is an active contact and who is inactive. Understanding the status of a contact helps provide guidance for the <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">deliverability of your email campaign</a>. </div></div><div data-component-type="heading"><h2 id="active-contacts" level="4">Active contacts</h2></div><div data-component-type="text"><div>An active contact is someone who engages positively, and shows genuine interest in your newsletters. For example, they might open your newsletters regularly and click inside. </div></div><div data-component-type="heading"><h2 id="inactive-contacts" level="4">Inactive contacts</h2></div><div data-component-type="text"><div>Inactive users are contacts who do not regularly engage with your newsletters. They may have left your newsletters unopened. A contact turns inactive when a week passes after they have received at least 5 email marketing campaigns or automated emails and have not opened or clicked any of them.</div></div><div data-component-type="text"><div>Any inactive contacts automatically become active again once they open an email campaign or an email from an automation they've triggered.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Before sending out an email campaign we strongly advise removing any inactive contacts from your list.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="subscribers" level="3">Subscribers</h2></div><div data-component-type="text"><div>Subscribers are contacts who have given permission for you to send them marketing emails (e.g. newsletters or updates). Contacts usually subscribe by signing up through a <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-subscribe-form" target="">subscribe form</a> or confirming consent in an email.</div></div><div data-component-type="text"><div>Subscribers are key to your marketing because their choice to subscribe shows they are interested in your brand and want to learn more about what you offer.</div></div>

Manage the sender details of your campaigns so the name they show as sent from and the reply to email address is correct. Updating these details saves them for all future email marketing campaigns and...

Email Marketing: Managing Your Sender Details

<div data-component-type="text"><div>Manage the sender details of your campaigns so the name they show as sent from and the reply to email address is correct. Updating these details saves them for all future email marketing campaigns and <a data-composite="true" href="https://support.wix.com/en/article/wix-automations-about-the-new-automations-builder" target="">Wix Automations</a> emails. </div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important</div><div class="info-content"><div>If changes were made to your default sender details before a scheduled campaign is sent, the scheduled campaign will inherit those updated details. It will not keep the sender details set before the change.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="managing-your-sender-details" level="3">Managing your sender details</h2></div><div data-component-type="text"><div>Make changes to the sender details your email campaigns are sent from. Update the sender name or change the email address. You can also add multiple senders or delete a sender entirely. </div></div><div data-component-type="heading"><h2 id="" level="4">To change the sender details of your campaigns: </h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Scroll to the <strong>Sender details </strong>section on the right and click <strong>Manag</strong><strong>e Senders. </strong></li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2023/12/21/f889ac49-9ee3-47e7-9900-dd5ec4b79fec/387e8ec6-e5b6-45c9-9be3-908f6767092a.png" alt="A screenshot showing the Sender details section of the Email Marketing dashboard." /></div></div><div data-component-type="text"><ol>
  <li>Choose what you want to do:</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Edit sender details</h4><div class="collapsible-content"><ol>
  <li>Click the <strong>Edit</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/c9645f94-44fe-471f-91a6-7d149990294c/167ab57b-a2e3-4210-add6-1ca1e1cbded1/2021/02/02/0d942c7e-16f2-480b-bc87-fe09ab080b03/59e41418-041c-4487-b5b6-7ebcb95430b9.png" /> next to sender details and update the details:
    <ul>
      <li><strong>Sender's name: </strong>Enter the name the emails will show as sent from. This may be your business or personal name.</li>      <li><strong>Reply-to email: </strong>Enter the email address that recipients can reply to when they receive the emails.</li>      <li>Select the <strong>Make this sender the default</strong> checkbox to make this email the address used when sending email marketing campaigns and triggered (automated) emails.</li>    </ul>  </li>  <li>(If you updated the reply-to email) Confirm your email address:
    <ol>
      <li>Go to your inbox and open the email titled &quot;Your email confirmation code&quot;.<br />
<strong>Tip:</strong> Check your spam folder if you cannot find this email.</li>      <li>Copy the confirmation code.</li>      <li>Return to <strong>Confirm this email address </strong>message and paste the code into the <strong>Enter code </strong>field.<br />
<strong>Tip:</strong> Click <strong>Send again </strong>if you need to resend the code.</li>      <li>Click <strong>Confirm</strong>.</li>      <li>Click <strong>Got It</strong>.</li>    </ol>  </li></ol><div><br /></div><div><strong>Tip:</strong> You can also change your sender details when <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">sending an email campaign</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Add another sender</h4><div class="collapsible-content"><div><strong>Note: </strong>This feature is only available to Core and Advanced Email Marketing plan holders. Learn more about our <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Fwix-emails-plans%3FmetaSiteId%3D%7BmetaSiteId%7D" target="">Email Marketing pricing plans</a>.</div><div><br /></div><ul>
  <li>Click <strong>+ Add Another Sender </strong>and add your new sender details.</li></ul><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9996c37e-2953-4158-b336-75532f73aad8/2024/01/18/60397900-d3f1-4376-954f-b9d2a28b821f/c977a9b7-cf1b-468d-bafe-ef554d779349.png" alt="A screenshot showing the Add Another Sender option in the Manage senders section of the email marketing dashboard." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Delete a sender</h4><div class="collapsible-content"><ol>
  <li>Click the <strong>Delete</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/c9645f94-44fe-471f-91a6-7d149990294c/7c2b32f8-8950-4e0d-bc33-b1af128d3893/2018/11/06/3a2ae72d-84a5-4999-bc6a-cc75f06ef98f.jpg" /> next to the relevant sender.</li>  <li>Click <strong>Delete</strong>. </li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about changing the sender details of your campaigns. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why haven't I received my code to confirm my email address?</h4><div class="collapsible-content"><div>Please check the following, if you have not yet received your confirmation code:</div><ul>
  <li>Make sure you have entered your email address correctly.</li>  <li>Check if the email with the code is in your spam folder.</li>  <li>Try sending the verification email again.</li></ul><div>If you are still experiencing issues, <a href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support">please reach out to our support team</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I delete my default sender?</h4><div class="collapsible-content"><div>A sender cannot be deleted when they are the default. You must make another sender the default before you can delete a sender.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I'm noticing an increase in my spam rate since changing my sender details. What might be the reason for this? </h4><div class="collapsible-content"><div>An increase in spam rate could be due to you sending from certain public email domains. Because of the adoption of the DMARC policy by some public domain email providers (e.g. @yahoo, @aol), campaigns sent from these providers have a high chance of being rejected by the recipient's email host.</div><div><br /></div><div>If you use an email address from an email provider that has adopted the DMARC policy, your campaigns are sent from<a data-composite="true" href="https://support.wix.com/en/article/email-marketing-understanding-domains-to-send-your-campaigns" target=""> our authenticated email addresses</a>. Replies are still sent to the Reply-to email address you entered.</div></div></div></div>

Every email campaign must include an opt-out option that is clearly visible to subscribers. For this reason, an &quot;unsubscribe&quot; link at the bottom of the email is automatically included and ca...

Email Marketing: About the Unsubscribe Link in Your Email Campaign

<div data-component-type="text"><div>Every email campaign must include an opt-out option that is clearly visible to subscribers. For this reason, an &quot;unsubscribe&quot; link at the bottom of the email is automatically included and cannot be removed or edited. </div><div><br /></div><div>Recipients who no longer want to receive emails from you can select the unsubscribe link to be removed from your mailing list. In your dashboard, you can view contacts by their subscription status to see who has unsubscribed. </div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Do not add your own unsubscribe link to your email campaign as this can cause it to get declined. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="unsubscribing-from-an-email-campaign-mailing-list" level="3">Unsubscribing from an email campaign mailing list</h2></div><div data-component-type="text"><div>When recipients open your email in their mailbox, they can click a link at the bottom to unsubscribe. A new tab opens where the recipient can click &quot;Unsubscribe&quot; to confirm that they want to be removed from your mailing list. </div><div><br /></div><div>After confirming, the recipient's status changes to &quot;Unsubscribed&quot; in your contacts list. This ensures the contact does not receive future emails from your campaigns. </div></div><div data-component-type="heading"><h2 id="" level="4">To unsubscribe from an email campaign mailing list: </h2></div><div data-component-type="text"><ol>
  <li>Go to the email campaign in your inbox and scroll to the bottom.</li>  <li>Click <strong>click here </strong>in the sentence: &quot;If you feel you received it by mistake or wish to unsubscribe, please <ins>click here</ins>.&quot;</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2022/10/21/7c648243-64a7-4922-9d0e-d898204d0fdc/b50a05ef-b1ec-4399-937a-718f2da7b76d.png" alt="A screenshot of the 'click here' text that appears at the bottom of the email campaign." /></div></div><div data-component-type="text"><ol>
  <li>Click the <strong>Unsubscribe</strong> button that opens in a new tab to confirm you want to unsubscribe.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2022/10/21/7f936b17-bd4d-4f5f-bbae-04dca78ae852/c2e05d19-91c2-4120-aaf8-8285982d5617.png" alt="A screenshot of the Unsubscribe button that opens in a new tab." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-contacts-who-unsubscribed" level="3">Viewing contacts who unsubscribed</h2></div><div data-component-type="text"><div>View which recipients have unsubscribed from your mailing list in the contacts section of your site's dashboard. You can filter your contacts by subscription status: 'Subscribed' or 'Unsubscribed'.</div></div><div data-component-type="heading"><h2 id="" level="4">To view your unsubscribed contacts: </h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Contacts&amp;title=Select%20a%20site%20to%20update&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fmy-account%2Fsites%2F%7B%7BmetaSiteId%7D%7D%2Fcontacts" target="_blank">Go to Contacts</a> in your site's dashboard.</li>  <li>Click the <strong>Filter by: </strong>drop-down at the top of the list.</li>  <li>Scroll down and click <strong>Unsubscribed</strong> under <strong>Subscribed Status</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2022/10/21/53fcd4cd-24ec-4e30-b71c-cbaf89bd5038/663f0556-d0a3-4161-baf3-0395c69d248c.png" alt="A screenshot of selecting the Unsubscribed filter in Contacts." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>If you are previewing or testing emails, the unsubscribe link will lead to this article rather than the unsubscribe flow. Once you publish and send to recipients, however, the unsubscribe link works as normal.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="troubleshooting-issues-with-your-unsubscribe-link" level="3">Troubleshooting issues with your unsubscribe link</h2></div><div data-component-type="text"><div>If you are experiencing issues with the unsubscribe link (the link doesn't appear or doesn't work) try the following troubleshooting steps:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 1 | Check if the link was in a test email</h4><div class="collapsible-content"><div>If you send a <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign#sending-a-test-email-before-sending-your-campaign" target="">test campaign</a>, the unsubscribe link leads to this article rather than to a real unsubscribe link. If you send a real campaign the link should work.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 2 | Make sure you're clicking both unsubscribe links </h4><div class="collapsible-content"><div>When you click the unsubscribe link from your inbox a new tab opens, which includes an unsubscribe button. You must click this unsubscribe button to complete the process of unsubscribing from the campaign.  </div><div><br /></div><div>Follow the steps in the first section of this article above to click both unsubscribe links and complete the process. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 3 | Test the link in a mail client other than Microsoft Outlook</h4><div class="collapsible-content"><div>Sometimes Microsoft Outlook blocks the unsubscribe links. </div><div><br /></div><div><strong>To test if Microsoft Outlook is causing the issue:</strong></div><ol>
  <li>Open the email campaign in a different mail client such as Gmail. </li>  <li>Follow the steps in the first section of this article above to unsubscribe. </li></ol></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The unsubscribe text at the bottom of your email campaigns is written in the language of the associated Wix account. To change the language, <a data-composite="true" href="https://support.wix.com/en/article/changing-the-language-of-your-account-dashboard-and-editor" target="_blank">change your account language</a>. If you change the language, the unsubscribe text changes for future campaigns only. All past campaigns still show the original language.</div></div></div></div>

Stay on top of your Email Marketing efforts by keeping track of your campaign statistics. With this valuable information at your fingertips, you'll have the insights you need to craft effective and en...

Email Marketing: Understanding Your Email Marketing Statistics

<div data-component-type="text"><div>Stay on top of your Email Marketing efforts by keeping track of your campaign statistics. With this valuable information at your fingertips, you'll have the insights you need to craft effective and engaging campaigns in the future.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="accessing-your-campaign-statistics" level="3">Accessing your campaign statistics</h2></div><div data-component-type="text"><div>From the Email Marketing tab in your site's dashboard, you can get a comprehensive view of your delivery, traffic, and device data, allowing you to see exactly how your audience is responding to your campaigns.</div></div><div data-component-type="heading"><h2 id="" level="4">To access your campaign statistics:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Email%20Marketing%20Dashboard&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/shoutout/" target="_blank">Go to Email Marketing</a> in your site's dashboard.</li>  <li>Click the <strong>Check Stats</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/10/12/74a2379e-0959-46c2-9aaa-fb61517de778/464ee0d2-8f9d-440c-9873-b45231ba2d91.jpg" /> on any published campaign.</li>  <li>Click the relevant tab at the top: <strong>Email statistics</strong>, <strong>Email recipients</strong> or <strong>Social statistics</strong>. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/25/fed18580-0b6e-4c7b-ba7b-4f7d600e56ff/894442c8-a2ac-40e3-a225-7e154c55634c.jpg" alt="Screenshot of a managing options of a published campaign." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-your-email-statistics" level="3">Understanding your email statistics</h2></div><div data-component-type="text"><div>In the email statistics tab, you can find detailed information on your delivery, traffic, and device data. This gives you valuable insights into the performance of your campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Email statistics update every 3 hours, so you can track the progress of your campaigns and make informed decisions about future efforts.</div></div></div></div><div data-component-type="text"><div>Click below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Delivery statistics</h4><div class="collapsible-content"><div>Your delivery statistics data provides valuable information about how your contacts responded to your emails, including the number of emails that were delivered, opened, clicked, bounced, and reported as spam so that you can make informed decisions about your future email marketing efforts.</div><div><br /></div><ul>
  <li><strong>Delivered:</strong> The delivered metric refers to the number of emails that were successfully received by your contacts. If your Delivered<strong> </strong>rate is low, you may want to <a data-composite="true" href="https://support.wix.com/en/article/increasing-your-mail-deliverability" target="">clean up your mailing list</a> to increase deliverability.</li>  <li><strong>Opened:</strong> The opened metric refers to the number of delivered emails that were opened by your contacts. This information provides insight into the effectiveness of your subject line and the level of interest your email generated. <strong>Important:</strong> Learn more about the discrepancies that will impact email Opened statistics below.</li>  <li><strong>Clicked: </strong>The clicked metric refers to the number of recipients who clicked a link within your email. This is an important indicator of how well your call-to-action resonated with your contacts.</li>  <li><strong>Bounced:</strong> The bounced metric refers to the number of emails that could not be delivered. It's important to regularly <a data-composite="true" href="https://support.wix.com/en/article/why-some-email-campaigns-get-bounced" target="">monitor your bounced emails</a> and take steps to address any issues that may be affecting your delivery rates.</li>  <li><strong>Spam Complaints: </strong>The spam complaints metric refers to the number of recipients who reported your email as spam. It's important to always follow best practices for email marketing to <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-campaigns-marked-as-spam" target="">reduce the risk of your emails being marked as spam</a>.</li></ul><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/21/d523d21d-2594-439f-ac78-bb21644ddef7/47682c54-a1b3-4632-9009-0c8cae6c76a5.png" alt="Screenshot of the delivery statistics section." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Traffic</h4><div class="collapsible-content"><div>Your traffic data provides valuable insights into how your email campaigns are driving interactions with your site. By tracking your unique visitors and site sessions, you can better understand the impact of your emails on your audience and make informed decisions about your future email marketing efforts.</div><div><br /></div><ul>
  <li><strong>Unique Visitors</strong>: A unique visitor is defined as an email recipient who interacts with your site after viewing your campaign email. This means that a person's actions can only be counted once even if they visit your site multiple times.</li>  <li><strong>Site Sessions:</strong> A site session starts when an email recipient visits your site after viewing your campaign email and ends after 30 minutes of inactivity. Each time a new session is started, it's counted in your traffic data.</li></ul><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/21/444f2480-f7f0-4cac-ba9e-f51bc14dcc74/4fd7a249-0194-4b1a-af8c-fb8287521c6d.png" alt="Screenshot of the traffice section." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Sales</h4><div class="collapsible-content"><div>If any orders are placed on your site, you'll notice a new Sales section in your statistics, providing the following information.</div><div><br /></div><ul>
  <li><strong>Total Orders:</strong> Orders include all purchases, such as store orders, bookings, and any other transactions made on your site, regardless of their payment status (unpaid, canceled, refunded, etc.). </li>  <li><strong>Total Sales:</strong> Sales reflect the overall revenue generated from all sales, for both online and manual payments. This is before any deductions for refunds, shipping fees, or other charges.</li></ul><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/21/8650ce97-f62e-4d08-807e-2fcd3349d33d/cd58b88e-d3df-4367-9905-4f91147f90ac.png" alt="Screenshot of the sales section." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Unique clicks by device</h4><div class="collapsible-content"><div>Unique clicks by device data provides insights into how your email recipients access your site. This data can help you optimize your site for your audience and improve their browsing experience. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-about-the-mobile-editor" target="">creating a mobile friendly site</a>.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/21/926ef1ad-1b05-4fe8-9a5c-cb08a509c350/0904db19-c37f-43bb-8ae8-120651cc049a.png" alt="Screenshot of the unique clicks by device section." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top links clicked</h4><div class="collapsible-content"><div>Top links clicked data shows the number of unique clicks each link in your campaign email received. This information can provide insights on how to optimize your email campaigns and keep your audience interested.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/21/4ff99977-39d0-4676-ab62-afdfd63cfa1b/fb8495c4-5688-4c8f-8c03-8de1b132f7d8.png" alt="Screenshot of top links clicked section." /></div><div><br /></div><div><strong>Tip:</strong> For more insights and detailed marketing reports, <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports" target="">visit Wix Analytics</a>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/22/29fc3cff-e3b4-4b13-847b-f5921e32de69/fe112c59-3726-4434-a191-8e481282c0c8.jpg" alt="A screenshot of the email statistics tab of a specific email campaign sent through Wix" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-your-email-recipients" level="3">Understanding your email recipients</h2></div><div data-component-type="text"><div>In the email recipients tab, you can see the list of contacts your campaign was sent to. You can filter this list by any statistic including 2 additional filters, Not Opened and Not Sent. </div></div><div data-component-type="text"><ul>
  <li><strong>Not Sent:</strong> The list of recipients that were not sent to if <a data-composite="true" href="https://support.wix.com/en/article/sampling-your-email-campaign-when-sending-to-a-new-contact-list" target="_blank">sampling to a new client list</a> is not passed.</li>  <li><strong>Not Opened:</strong> The list of recipients who did not open your campaign. </li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/10/26/dfc8a32e-7963-4581-b5d2-f222ad73bf85/fdd4d9b3-72cd-45d8-9af5-9714f49c13cf.png" alt="Screenshot of the options in the email recipients tab." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Click <strong>Download</strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2019/10/22/ce5437b1-f686-4e7c-a004-66b077e3524e/5da3c625-09a8-426c-affc-82d64d4b5f18.png" /> at the top right of any filtered list to export the list.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-your-social-statistics" level="3">Understanding your social statistics</h2></div><div data-component-type="text"><div>In the social statistics tab, you can see how people engage with your campaign on social media. The data includes the total views and clicks on your campaign on social media platforms, clicks on the <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-upgrading-your-email-marketing-plan#campaign-urls-for-each-email-marketing-plan" target="">campaign URL</a>, and any time 'View in a browser' was clicked in the email campaign.</div></div><div data-component-type="text"><div>Click below to learn more. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Web and social statistics </h4><div class="collapsible-content"><div>This section provides valuable insight into how your email campaigns are being received on social media. </div><div><br /></div><div>By tracking both views and clicks on your campaign, you can better understand the impact of your campaign. </div><ul>
  <li><strong>Total views:</strong> The total number of web and social campaign views. </li>  <li><strong>Total clicks: </strong>The total number of clicks on web and social campaigns.</li></ul><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/24/6981e5d8-5628-46f1-8cd8-11d8cc8426be/7d1cdd52-d683-40ea-87c3-7fe98de9a337.png" alt="Screenshot of social statistics tab." /></div><div><br /></div><div><strong>Note:</strong> Total views and total clicks are non-unique, meaning a person's actions can be counted more than once.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top links clicked</h4><div class="collapsible-content"><div>This shows the number of unique clicks each link in your campaign email received. This information can provide insights on how to optimize your email campaigns and keep your audience interested.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/21/4ff99977-39d0-4676-ab62-afdfd63cfa1b/fb8495c4-5688-4c8f-8c03-8de1b132f7d8.png" alt="Screenshot of top links clicked section." /></div><div><br /></div><div><strong>Tip:</strong> For more insights and detailed marketing reports, <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports" target="">visit Wix Analytics</a>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/04/25/e71258e2-e12b-48f6-af3c-53ab378cfcb7/ecbdc054-f15a-405f-992f-2340e00b00d5.jpg" alt="The social statistics tab of a specific email campaign sent through Wix" /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to continue the progress of your campaign?</div><div class="info-content"><div>Share your campaign URL on social media. You can share the campaign on social media from this panel or copy the link. <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/11/24/747e0f5a-da47-4756-ba4d-5c14fbca31dc/f4a62c13-f353-42da-b78a-898f57b21111.png" alt="Screenshot of the share on social media section." /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="discrepancies-in-your-statistics" level="3">Discrepancies in your statistics</h2></div><div data-component-type="text"><div>It may take some time for recipients to read your email campaign, and for the information to update accordingly in your email marketing dashboard and statistics. </div></div><div data-component-type="text"><div>Click an issue below to learn more:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Campaign statistics show that all emails have been opened in less than 24 hours</h4><div class="collapsible-content"><div>This could be happening due to an Apple Mail Privacy Protection update. </div><div><br /></div><div>Globally, around 40% of emails are viewed using Apple Mail on Apple mobile and desktop devices. With iOS 15, Apple device owners who have set up the Apple Mail app receive a prompt to choose &quot;Protect Mail activity&quot; or &quot;Don't protect Mail activity&quot;. </div><div><br /></div><div>When Apple device owners choose “Protect Mail activity”, the Apple Mail app downloads emails received when the app is opened. For a marketing email, this automatic download is counted in campaign statistics as an email being opened. </div><div><br /></div><div>These false positive results increase the following statistics:</div><ul>
  <li>Opened email </li>  <li>Open rate</li>  <li>Recipients who opened your campaign</li>  <li>Recipients that did not open your email statistics</li></ul><div><br /></div><div><strong>Tip: </strong>Track your campaigns success by reviewing your <strong>Total Clicked</strong> statistics. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Your statistics generally don't seem updated after sending an email campaign.</h4><div class="collapsible-content"><div>Make sure to wait more than 24 hours, as it may take some time for recipients to read and engage with your email campaign. </div><div><br /></div><div>If your statistics don't seem accurate after those 24 hours, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="">contact us</a> with the information below:</div><div><br /></div><ul>
  <li>The URL of the email campaign</li>  <li>The date you sent the newsletter</li>  <li>The number of contacts you sent to</li>  <li>The names of contact groups you sent to</li>  <li>A few examples of email addresses you've sent to</li>  <li>Describe what is inaccurate about your statistics</li></ul></div></div></div>

Choosing the right domain for your email marketing campaign is essential for how your message is received. Whether you use a public email domain like Gmail, a Wix email domain, or your own custom doma...

Email Marketing: Choosing the Best Domain for Your Campaigns

<div data-component-type="text"><div>Choosing the right domain for your email marketing campaign is essential for how your message is received. </div><div><br /></div><div>Whether you use a public email domain like Gmail, a Wix email domain, or your own custom domain, each option affects your campaign's success differently. Understanding these choices can influence deliverability, branding, trust, and engagement.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sending-from-a-public-email-domain-eg-gmail" level="3">Sending from a public email domain (e.g. gmail)</h2></div><div data-component-type="text"><div>Mail services might not accept email marketing campaigns sent from free public domains, such as Gmail, Yahoo, and AOL. </div></div><div data-component-type="text"><div>If you choose to use a public domain as your sender email address, Wix automatically changes the sender address to an authenticated wixshoutout.com email address. This is in order to ensure that your email will arrive to the inbox of your recipients, rather than their junk folder, or to be rejected entirely. </div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important</div><div class="info-content"><div>If and when your contacts reply to your email, you'll receive their reply at your reply-to email address and not the Wix assigned domain. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/02/c9e132ee-41fd-4e29-aef5-9c3c40ed7dbd/25834cd6-effe-4fe1-9aac-188c98314ba6.png" alt="Screenshot of setting when your sender details to a public domain." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sending-from-a-wix-email-domain" level="3">Sending from a Wix email domain</h2></div><div data-component-type="text"><div>Email marketing campaigns sent from a public email address such as @gmail, @yahoo, or @outlook have a low delivery rate. To make sure more of your contacts receive your emails, they're sent from an authenticated address owned by Wix. </div></div><div data-component-type="text"><div>You may also see your campaigns as sent from a Wix email address if your domain is <a data-composite="true" href="https://support.wix.com/en/article/pointing-vs-name-servers-domain-connection-methods#using-the-pointing-connection-method" target="">connected to Wix via pointing</a>. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">View examples of authenticated Wix addresses</h4><div class="collapsible-content"><ul>
  <li>user@pb01.ascendbywix.com</li>  <li>ascendnotifications.com</li>  <li>wixnotifications.com</li>  <li>wixemails.com</li>  <li>wixsitenotifications.com</li>  <li>wixsitemail.com</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sending-from-a-custom-email-domain" level="3">Sending from a custom email domain</h2></div><div data-component-type="text"><div>A custom email is a branded domain name that can be used for your marketing campaign. Custom email domains reinforce your brand with customers and make it easier for them to find your business later. </div></div><div data-component-type="text"><div>For example, if your email address is &quot;yourname@wix.com&quot;, your email domain would be &quot;wix.com&quot;.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1d4b9a27-f0a5-449a-99cc-188228a9c725/2024/12/02/5ff79bfe-95f8-4954-bcf5-671810fe82fc/4518eae7-a23f-4b31-afde-33351577ab02.png" alt="Screenshot of setting when your sender details to a custom domain." /></div></div><div data-component-type="text"><div>It is also recommended to <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-authenticating-your-custom-email-domain" target="_blank">authenticate your custom domain</a> to prevent emails from getting marked as spam.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Tip:</div><div class="info-content"><div>Custom domains should be automatically authenticated. If it wasn't, learn more to <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-troubleshooting-the-authentication-process-of-your-domain" target="">troubleshoot the issue.</a></div> </div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What can I do if I don't want email to be sent from a Wix domain?</h4><div class="collapsible-content"><div>If you do not want your email campaigns to be sent from wixshoutout.com authenticated domain, it is best to use an email address on a domain that you own or any other private domain (eg. @your-business.com).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the benefit of using a custom domain?</h4><div class="collapsible-content"><div>Using a custom domain can benefit your brand by boosting awareness and establishing a professional image. It builds trust, as emails from custom domains are less likely to be marked as spam. </div><div><br /></div><div>Consistent use of the same domain <a data-composite="true" href="https://support.wix.com/en/article/improving-the-deliverability-of-your-campaign" target="">improves discoverability</a>, increasing your chances of ranking higher in search results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I purchase a custom domain?</h4><div class="collapsible-content"><div>You can purchase a domain from Wix or from an outside party (e.g. GoDaddy.com).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use a domain I already own?</h4><div class="collapsible-content"><div>If you already own a domain, you can add a <a data-composite="true" href="https://www.wix.com/domains/business-email" target="_blank">business email address</a> and send your email campaigns from a custom email domain. </div></div></div></div>

Email marketing reports provide insights into how your emails are performing. By understanding these reports, you can make data-driven decisions to enhance your email marketing strategy, resulting in ...

Email Marketing: Understanding Wix Analytics Reports

<div data-component-type="text"><div>Email marketing reports provide insights into how your emails are performing. By understanding these reports, you can make data-driven decisions to enhance your email marketing strategy, resulting in better engagement and increased sales.</div></div><div data-component-type="text"><div>For example, if you notice that emails sent on Tuesdays have higher open rates, you can adjust your sending schedule to maximize engagement.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your email reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the <strong>Marketing</strong> section.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-email-reports" level="3">Types of email reports</h2></div><div data-component-type="text"><div>Understand the different types of email reports available in Wix Analytics to gain insights into your email marketing efforts. Learn which report to use to analyze email clicks, performance, and engagement over time.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Clicks</h4><div class="collapsible-content"><div>This report provides insights into how the links included in your emails are performing. You can track the total link clicks and unique link clicks, helping you understand how many people are clicking the call-to-action or interacting with 'learn more' links.</div><div><br /></div><div><strong>Note:</strong> If an image and a button in the same email lead to the same URL, you will see a combined number of clicks on the report as clicks are tracked per link. However, if you use the same site page URL (e.g. your site's homepage) in multiple emails, the report will show multiple clicks since the clicks came from different emails.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Performance</h4><div class="collapsible-content"><div>This report lets you see all the emails you've sent in one list and helps you make decisions as you compare them. You can see here the email open and click rates, and how many sales they generated within 30 days.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Email Engagement over Time</h4><div class="collapsible-content"><div>This report allows you to see how recipients engage with your marketing and automated emails. You can use this report to see how a certain metric has changed over time by selecting a time period and grouping by day/week/year.</div><div><br /></div><div>For example, you can see how engagement with emails (opens and clicks) has changed over the past 30 or 90 days, or check which day of the week receives the highest unique opens.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Apply the <strong>Email type </strong>filter in the table view to get data only on a specific email type (e.g. campaigns, automations, etc.)</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about your Wix Analytics email reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about the terminology used in these reports?</h4><div class="collapsible-content"><div>Marketing reports include a glossary that defines the terms used. Access the relevant report and click <strong>View report definitions </strong>under the report name. </div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/27/0075ac89-82e9-4e93-ad9b-19d65596767b/198bdec3-edab-422d-bd80-ea57ccd8d410.png" /></div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#marketing" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I save my favorite reports so that I can access them quickly?</h4><div class="collapsible-content"><div>Click the <strong>Add to Saved reports</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/84946274-0c19-41b8-ab76-1ee861a92ebd/9782d04f-c784-4fda-be5c-d3209708b24d.png" /> next to a specific report to add it to your saved reports at the top of the <strong>All Reports</strong> page.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/27/ade33155-1e20-4fd1-aaa6-7fab9c7108b2/13aa35df-b35a-4ce6-be89-95f0ac476f21.png" alt="A screenshot of clicking the Add to Saved reports icon." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the type of graph in the report?</h4><div class="collapsible-content"><div>On the <a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="">All Reports</a> page, hover over a report to see the different views available. The graphs offered vary according to the type of report (e.g. tables, line charts, maps). <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/27/6247d5e7-06a1-4a8a-947b-31dc4fa5ce6e/52985d63-8787-48ce-bc65-0289de4c1749.png" alt="Screenshot of marketing reports hovering over a type of report to see possible graphs" /></div><div><br /></div><div>If you're already viewing a report, you can switch between report views at the top to access several types of graphs.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/13/d5b63fb8-7278-4e93-a104-bd2debe3555b/9fd6c34f-3f5f-4efa-b218-d7c9dc615b16.png" /></div></div></div></div>

In the Email Marketing dashboard, your email campaigns are shown in chronological order. Currently, it is not possible to organize, sort or group your email campaigns in different ways. We are always ...

Email Marketing Request: Organizing, Sorting and Grouping Email Marketing Campaigns

<div data-component-type="text"><div>In the <a href="https://support.wix.com/en/article/email-marketing-about-your-email-marketing-dashboard">Email Marketing dashboard</a>, your email campaigns are shown in chronological order. Currently, it is not possible to organize, sort or group your email campaigns in different ways. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, there is no printing feature in Wix Email Marketing. We are always working to update and improve our products, and your feedback is greatly appreciated.Tip:You can easily print your email c...

Email Marketing Request: Printing Your Email Marketing Campaign

<div data-component-type="text"><div>Currently, there is no printing feature in Wix Email Marketing. </div><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>You can easily print your email campaigns by pressing Ctrl + P on your keyboard and then follow the instructions to print.</div></div></div></div>

Currently, it is not possible to recall or unpublish a newsletter. We recommend sending a test newsletter before sending it to your subscribers. 
 We are always working to update and improve our produ...

Email Marketing Request: Recalling or Unpublishing a Newsletter

<div data-component-type="text"><div>Currently, it is not possible to recall or unpublish a newsletter. We recommend sending a <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-sending-your-email-campaign" target="">test newsletter</a> before sending it to your subscribers. </div></div><div data-component-type="text"><p>
 We are always working to update and improve our products, and your feedback is hugely appreciated.
</p></div>

Currently, you cannot transfer your Email Marketing campaigns, history or reputation from one site to another. We are always working to update and improve our products, and your feedback is hugely app...

Email Marketing Request: Moving Your Email Marketing Campaigns to Another Wix Site

<div data-component-type="text"><div>Currently, you cannot transfer your Email Marketing campaigns, history or reputation from one site to another. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

Currently in Wix Email Marketing, if you transfer your site to a new owner, your past email marketing campaign statistics will not transfer accurately (you may see incomplete data or no data at all). ...

Email Marketing Request: Transferring Campaign Statistics Along with Site Transfer

<div data-component-type="text"><div>Currently in Wix Email Marketing, if you transfer your site to a new owner, your past email marketing campaign statistics will not transfer accurately (you may see incomplete data or no data at all). Even if you transfer the site back to the original owner, the statistics may not display properly. </div></div><div data-component-type="text"><div>Having the ability to transfer campaign statistics along with a site transfer ensures all campaign data is accurate and up-to-date for the new site owner.</div></div><div data-component-type="text"><div>We are always working to update and improve our products and your feedback is greatly appreciated.</div></div>

When you create and send an email campaign, the email is also published on a specific URL. Subscribers are able to access the URL through the email itself, but others can only access the URL if you gi...

Request: Sending an Email Campaign by Email Without Publishing the URL

<div data-component-type="text"><div>When you create and send an email campaign, the email is also published on a specific URL. Subscribers are able to access the URL through the email itself, but others can only access the URL if you give it to them directly.</div></div><div data-component-type="text"><div>Currently, it is not possible to send an email campaign without publishing the URL.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

Currently, you can share your email campaigns on Facebook, Pinterest and Twitter. It is not possible to share it on Instagram.We are always working to update and improve our products, and your feedbac...

Request: Sharing an Email Campaign on Instagram

<div data-component-type="text"><div>Currently, you can share your email campaigns on Facebook, Pinterest and Twitter. It is not possible to share it on Instagram.</div></div><div data-component-type="text"><p>We are always working to update and improve our products, and your feedback is hugely appreciated.</p></div>

Currently, it is not possible to export and save email campaigns to a PDF file format directly from your site's dashboard. As a workaround, you can view your campaign and print to PDF.We are always wo...

Request: Saving and Exporting an Email Campaign as a PDF

<div data-component-type="text"><div>Currently, it is not possible to export and save email campaigns to a PDF file format directly from your site's dashboard. As a workaround, you can view your campaign and print to PDF.</div></div><div data-component-type="text"><p>We are always working to update and improve our products, and your feedback is greatly appreciated.</p></div><div data-component-type="heading"><h2 id="" level="3">To manually save an email campaign as a PDF:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Open%20Email%20Campaigns&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/shoutout/" target="_blank">Email Marketing Campaigns</a> in your site's dashboard.</li>  <li>Hover over the campaign you want to save as a PDF, and click the More Actions <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/07/12/42dc05f0-7af3-4e91-9eca-a16da9272fdb/c2513983-6573-4bc5-b241-5654375c08f0.jpg" /> icon.</li>  <li>Click <strong>View</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/07/12/d926ceaf-3463-4cd7-87e6-d037ba181396/ac413c00-f624-4a7f-ad31-8039618c0e5b.jpg" /></div></div><div data-component-type="text"><ol>
  <li>Right click on the email campaign, and select <strong>Print</strong>.</li>  <li>In Destination drop-down, click <strong>Save as PDF</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2022/07/12/be43e9de-55c0-4416-8f15-898d8271025d/9838809a-12a2-4505-9a6e-dcc345ccfa23.jpg" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Save</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The printing options available depend on the device you use to view your email campaign.</div></div></div></div>

Currently, when sending a test email campaign, it is only possible to send it to one email address at a time. If you want to send it to more recipients, you need to send your test email to each email ...

Email Marketing Request: Sending Test Emails to Multiple Recipients

<div data-component-type="text"><div>Currently, when sending a test email campaign, it is only possible to send it to one email address at a time. If you want to send it to more recipients, you need to send your test email to each email address individually.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

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