Wix Stores: Creating a Price Discount Coupon

5 min read
Attract customers and promote brand loyalty by offering a price discount coupon, (e.g. $5 off). You control exactly what the coupon can be applied to – all products or only a specific product or category.
In this article, learn more about:

Creating a price discount coupon

You can create a new coupon directly from your site's dashboard. Choose the discount amount, set dates when the coupon is valid, and decide which products it applies to. 

To create a price discount coupon:

  1. Go to Coupons in your site's dashboard.
  2. Click + New Coupon.
  3. Select $ Discount.
  1. Enter the Coupon code customers need to enter.
  2. Enter the Coupon name.
    Note: This name appears in the cart page and your site's dashboard.
  3. Enter the discount amount. 
  4. Select an option from the Apply to drop-down:
    • All products: Applies to all products (customers can apply it to multiple products).
    • Specific product: Applies to one product. Click the Product drop-down and select the product.
    • Specific category: Applies to all the product in a category. Click the Category drop-down and select the category.
    • Minimum order subtotal: Customers can use the coupon when their order subtotal is over a specific amount. Enter the amount under Minimum subtotal.
  5. Select which items get the discount (doesn't appear if you chose "minimum subtotal"):
    • Apply only to the lowest priced item: If a customer buys multiple items that the coupon applies to, only the lowest price item is discounted.
    • Apply to every relevant item in an order: If a customer buys multiple items that the coupon applies to, all are discounted.
  6. (Optional) Select the Include subscriptions checkbox to apply this coupon to product subscriptions.
    Note: Applies to every cycle (e.g. every month of a monthly subscription). Make sure the coupon value isn't greater than the subscription price.
  7. Set when the coupon is valid:
    1. Enter the start date.
    2. Enter the end date, or select the Don't set an end date checkbox.
  8. (Optional) Select the checkboxes next to the limits you want to apply:
    • Limit the total number of uses for this coupon: Enter the total number of times the coupon can be used.
      Tip: Multiple purchases by the same customer are counted individually.
    • Limit to one use per customer: Each customer can use the coupon only once.
  9. Click Create Coupon.


Click a question below to learn more about coupons.

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