Wix Stores: Selling Product Subscriptions

5 min read
Selling product subscriptions online is the perfect way to create a steady income stream while making life easy for your customers. You can offer a product only as a subscription, or let your customers choose what's right for them: A one-time purchase or one of your subscription options. 
Screenshot of a product on sale with a subscription option
To sell product subscriptions, you must connect a payment method that supports recurring payments
In this article, learn more about:

Creating a product subscription

  1. Go to Products in your site's dashboard. 
  2. Create a new physical product or edit an existing one.
  3. Scroll down and click Create a Subscription.
  4. Enter a name.
    Tip: The name appears on the Product Page.
Screenshot of a detail of the product subscription setup
  1. (Optional) Enter a tagline.
    Tip: The tagline appears on the product page.
Screenshot of a detail of the product subscription setup
  1. Select how often the a new order is created (e.g. once every 2 months):
    1. Use the up and down arrows to select a number.
    2. Select a time unit (day, month, or year).
Screenshot of a detail of the product subscription setup
  1. Click the Expires after drop-down and choose when the subscription ends:
    • Preset option: Click to select one of the available options.
    • Create a custom expiration time:  Select Custom and enter the number of billing cycles  before the subscription expires.
  2. (Optional) Offer a discount off the regular price:
    1. Select the discount type (price or percentage).
    2. Enter the discount amount.
      Tip: The price per week / month / year adjusts accordingly. Alternatively, you can enter the price and the discount adjust accordingly.
  3. Click Apply.
  4. (Optional) Click +New Subscription to create an additional subscription option (max. 6 subscription options).
  5. (Optional) Click and drag the subscription options (if there are more than one) to reorder them.
  6. Select how you offer this product: 
    • By subscription only: Clients can't make a one-time purchase.
    • By subscription and for one-time purchase: Clients can choose between a one-time purchase or a subscription.
Screenshot showing how subscription options look on a live site along with a one-time purchase option
  1. Click Save.

Fulfilling product subscriptions

After a customer purchases a subscription, a new order appears in your Orders tab. Then, every subscription period, an additional order appears in the tab. For example, if your customer purchased a monthly subscription, an order appears every month for you to fulfill.
When you look at an individual order, you can see that it's part of a subscription. Click View Subscription to view and manage the entire subscription.
Screenshot of a subscription order in the Wix orders tab


Want to learn more?
Check out the full course in Wix Learn on building your store or skip to the video on selling product subscriptions.

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