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Wix Stores: Creating Subscription Products

3 min
In this article
  • Setting up subscriptions
  • FAQs
Selling a product as a subscription service helps you create a steady cash flow and loyal customer base. Choose how you offer your product: subscription only, or as both a subscription and a one-time purchase.
Important:
To sell product subscriptions, you must connect a payment method that supports recurring payments

Setting up subscriptions

Click Create a Subscription and fill out the required fields. The name and the tagline will be visible to store customers.

To set up a subscription:

  1. Go to Products in your site's dashboard. 
  2. Create a new physical product or edit an existing one.
  3. Scroll down and click + Create a Subscription.
  4. Enter a name.
    Tip: The name appears on the Product page.
Screenshot of a detail of the product subscription setup
  1. (Optional) Enter a tagline.
    Tip: The tagline appears on the Product page.
Screenshot of a detail of the product subscription setup
  1. Select how often a new order is created (e.g. once every 2 months):
    1. Use the up and down arrows to select a number.
    2. Select a time unit (day, month, or year).
Screenshot of a detail of the product subscription setup
  1. Click the Expires after drop-down and choose when the subscription ends:
    • Preset option: Select one of the available options.
    • Create a custom expiration time: Select Custom and enter the number of billing cycles  before the subscription expires.
  2. (Optional) Offer a discount off the regular price:
    1. Select the discount type (price or percentage).
    2. Enter the discount amount.
      Tip: The price per week / month / year adjusts accordingly. Alternatively, you can enter the price and the discount adjusts accordingly.
  3. Click Add.
  4. (Optional) Click +New Subscription to create an additional subscription option (max. 6 subscription options).
  5. (Optional) Click and drag the subscription options (if there are more than one) to reorder them.
  6. (Optional) Click the Offer the option for one-time purchase toggle. 
Screenshot showing how subscription options look on a live site along with a one-time purchase option
  1. Click Save.
Screenshot of the product subscription creation page in Wix stores
After you've saved your changes on the first subscription, you can create additional ones. For example, you can create a once every 2-week subscription in addition to a monthly subscription. Just click New Subscription to get started.
Screenshot of the product subscription creation page in Wix stores

FAQs