Wix Stores: Creating Subscription Products
3 min
In this article
- Setting up subscriptions
- FAQs
Selling a product as a subscription service helps you create a steady cash flow and loyal customer base. Choose how you offer your product: subscription only, or as both a subscription and a one-time purchase.
Important:
To sell product subscriptions, you must connect a payment method that supports recurring payments.
Setting up subscriptions
Click Create a Subscription and fill out the required fields. The name and the tagline will be visible to store customers.
To set up a subscription:
- Go to Products in your site's dashboard.
- Create a new physical product or edit an existing one.
- Scroll down and click + Create a Subscription.
- Enter a name.
Tip: The name appears on the Product page.

- (Optional) Enter a tagline.
Tip: The tagline appears on the Product page.

- Select how often a new order is created (e.g. once every 2 months):
- Use the up and down arrows to select a number.
- Select a time unit (day, month, or year).

- Click the Expires after drop-down and choose when the subscription ends:
- Preset option: Select one of the available options.
- Create a custom expiration time: Select Custom and enter the number of billing cycles before the subscription expires.
- (Optional) Offer a discount off the regular price:
- Select the discount type (price or percentage).
- Enter the discount amount.
Tip: The price per week / month / year adjusts accordingly. Alternatively, you can enter the price and the discount adjusts accordingly.
- Click Add.
- (Optional) Click +New Subscription to create an additional subscription option (max. 6 subscription options).
- (Optional) Click and drag the subscription options (if there are more than one) to reorder them.
- (Optional) Click the Offer the option for one-time purchase toggle.

- Click Save.

After you've saved your changes on the first subscription, you can create additional ones. For example, you can create a once every 2-week subscription in addition to a monthly subscription. Just click New Subscription to get started.

FAQs
How do I fulfill a product subscription?
How can I learn more about managing product subscriptions?
What products cannot be sold as product subscriptions?
Can customers check out with a subscription product and another product?
Can I create a grace period for failed payments?