Wix Stores: Creating a Sale Price Coupon
Attract customers to your site by offering a sale price coupon, (e.g. $5 instead of $10).

You control exactly what products the coupon can be applied to:
- All your products (can apply to multiple products)
- A specific product
- A specific category (can apply to multiple products)
Notes:
- Make sure the promo code field is visible on the cart page so customers can redeem coupons. Learn more
- Coupon codes are not case sensitive.
- When a coupon is applied to an order purchased with the Manual payment method, the number of available coupons updates when the the order is marked as paid.
To create a sale price coupon:
- Go to the Coupons tab in your site's dashboard.
- Click +New Coupon.
- Select Sale Price.
- Enter the coupon code in the Coupon Code field.
Note: This is the code customers must enter on the Cart page to get the discount. - Enter the name of the coupon in the Coupon Name field.
Note: This name appears in the Coupons tab and on the cart page. - Enter the sale price in the Now Only field.
Note: This is the price customers pay for each item the coupon is applied to. - Click the Apply to drop-down menu and select which product/s the coupon applies to:
- All products: The coupon can be applied to each store product (can apply to multiple products).
- Specific product: The coupon can be applied to only one specific product. Click the Product drop-down menu and select a product.
- Specific category: The coupon can be applied to each product in a category (can apply to multiple products). Click the Category drop-down menu and select a category.
- Select the Include subscriptions checkbox to apply this coupon to product subscriptions.
Note: Will apply to every cycle (e.g. every month of a monthly subscription). Make sure not to apply a coupon whose value is greater than the subscription price. - Set when the coupon can be used in the Valid between field:
- Enter the start date.
- Enter the end date, or select the Don't set an end date checkbox.
- (Optional) Select the checkbox next to any limit on coupon use:
- Limit the total number of uses for this coupon: Enter the number of times the coupon can be used in total (each purchase by a customer or by different customers is counted).
- Limit to one use per customer: If a customer tries to use the coupon a second time, it won't work.
- Click Create Coupon.
What's next?
- Go to the Email Marketing tab to send an email campaign with a coupon.
- Automatically send coupons by email to customers who perform an action.
- Check out the full course in Wix Learn on driving traffic to your store or skip to the video on creating and sending coupons.
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