Wix Events: Creating Event Coupons
Get customers excited about your ticketed events by offering them coupons.
Start by choosing what kind of coupon you want to create: A percentage coupon (e.g. 10% off) or a price coupon (e.g. $20 off).
You can then decide which tickets and events the coupon is good for:
- All tickets: Create a coupon that's good for all tickets on your site.
- One specific event: Create a coupon that's good for all tickets for a selected event.
- One specific ticket type: Create a coupon that's good for one ticket type for a specific event (e.g. a coupon that's good for the "Student Ticket" for a conference, but not the regular ticket for the same conference).
Note:
It's not possible to apply a coupon to the Pay what you want or Free ticket types.
Customers can apply the coupon codes at checkout to take advantage of your offers.

To create a coupon for events:
- Go to the Coupons tab in your site's dashboard.
- Click +New Coupon.
- Select one of the following:
- $ Discount
- % Discount
- Enter the coupon code in the Coupon Code field.
Note: This is the code customers must enter during checkout to get the discount. - Enter the name of the coupon in the Coupon Name field.
Note: This name appears in the Coupons tab in your site's dashboard. - Do one of the following:
- For $ Discount coupons: Enter the discount amount in the Discount field.
- For % Discount coupons: Enter the percentage amount in the Discount field.
- Click the Apply to drop-down menu and select what the coupon applies to:
- Specific ticket: The coupon can be applied to one specific type of ticket you created for an event (e.g. early-bird ticket). Click the Ticket drop-down menu and select a ticket or start typing the ticket name to search for it.
- Specific event: The coupon can be applied to one specific event (includes all ticket types created for the event). Click the Event drop-down and select and event or start typing the event name to search for it.
- All tickets: The coupon can be applied to any ticket you sell.
- Select one of the following:
- Apply only to the lowest priced item: If a customer buys multiple tickets that the coupon applies to, only the lowest price item is discounted. If a customer buys more than one ticket of the same type, only one ticket will be discounted.
- Apply to every relevant item in an order: If a customer buys multiple tickets that the coupon applies to, all are discounted.
- Set the validity of the coupon in the Valid between field:
- Enter the start date of the coupon.
- Enter the end date of the coupon, or select the Don't set an end date checkbox.
- (Optional) Limit coupon use (e.g. Available for the first 50 guests):
- Click the Limit the total number of uses for this coupon checkbox.
- Enter the number of times the coupon can be used (each purchase by a customer or by different customers is counted).
- Click Create Coupon.
Tips:
Once you have created your coupon, it's time to let your customers know about it.
- Go to the Email Marketing tab in your dashboard to send an email newsletter with your coupon code. Learn more
- Send coupons to customers you email or chat with directly from your Wix Inbox. Learn more
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