Wix Restaurants: Using Wix Marketing Tools to Boost Reservations
3 min
In this article
- Getting discovered with Google Ads
- Engaging diners on social media
- Building loyalty with email marketing
- Bringing it all together
The most successful restaurants go beyond great food. They use smart marketing strategies to attract new diners, build loyalty, and keep tables full. Top-performing Wix restaurants use proven methods like Google Ads, social media, and email marketing to reach more diners and drive more reservations.
Getting discovered with Google Ads
Google Ads on Wix helps your restaurant appear to people searching for places to eat nearby. With targeted campaigns, you can attract guests when it matters most.
Best practices for Google Ads:
- Target by location: Focus ads on up to 10 key areas where your ideal diners are.
- Schedule for peak times: Run campaigns during busy hours or special events.
- Pick the right keywords: Use phrases guests are likely to search. For example: "best sushi in [your city]." Learn more about choosing keyword themes.
- Write enticing ads: Highlight what makes your restaurant unique.
- Set your budget: Start with a few ads on smaller budgets, then invest more in top performers.
Engaging diners on social media
Social media is a powerful way to showcase your menu, atmosphere, and events. Top restaurants use social platforms to connect with their community and turn followers into guests.
Create and schedule posts directly from your site's dashboard using built-in tools and AI features to save time and create professional posts.
Best practices for social marketing:
- Choose your platforms: Focus on where your diners are. Use Instagram for food, Facebook for events, TikTok for trends.
- Share mouth-watering visuals: Use high-quality photos and videos to spark interest and stand out.
- Post consistently: Schedule ahead to maintain regular engagement.
- Interact with your community: Respond quickly to comments and messages to build loyalty and trust.
- Build brand awareness: Add your reservation link to bios and posts so diners can book in one click.
- Track performance: Monitor engagement, clicks, and shares to see what works.
Tip:
Create a solid social media strategy and always link directly to your reservations page in your posts.
Building loyalty with email marketing
Email is a direct, cost-effective way to keep diners coming back, promote special events, and fill tables during slower periods. Leading restaurants use email campaigns to engage past guests and encourage repeat reservations.
Get started with customizable email templates and automations in your site's dashboard. No design experience needed.
Best practices for email marketing:
- Grow your list: Make email required on your reservation form, and add an opt-in for diners to receive updates and offers.
- Segment your audience: Send personalized emails for birthdays, frequent guests, or special occasions.
- Set clear goals: Align each campaign with your priorities, whether it’s promoting a new menu or filling tables midweek.
- Craft engaging emails: Write attention-grabbing subject lines and clear calls to action, like “Book Now.”
- Test and optimize: Use A/B testing to see what works best.
- Track performance: Monitor open, click, and booking rates to see what your guests respond to.
Tip:
Create and send an email campaign from your site's dashboard and automate follow-ups for better results.
Bringing it all together
The most successful restaurants combine Google Ads, social media, and email marketing to maximize reservations and keep guests coming back.
- Google Ads attract new diners searching for places to eat.
- Social media keeps your restaurant top-of-mind and builds a loyal following.
- Email marketing turns first-time guests into regulars.
Use Wix’s marketing tools and these best practices to get discovered, drive more reservations, build lasting guest relationships, and grow your restaurant.
