Google Ads: Optimizing your Campaign with AI

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In this article

Optimizing your campaign with AI
FAQs

Optimize your Google ads campaign and improve its performance with the Wix AI Assistant. The AI Assistant analyzes your site and campaign data to provide tailored recommendations and actionable insights. Then, have it implement changes automatically to the campaign for you.

A screenshot of the Optimize with AI button in a Google Ads campaign.

Notes:

You can only use the AI Assistant if your campaign has been running for at least 20 days.
If you have modified the campaign in the last 14 days, we recommend waiting before you optimize it again so that the campaign has time to run with the last changes you made.

Optimizing your campaign with AI

Make changes to your campaign with recommendations provided by the Wix AI Assistant.

For example, if you run an online store, the AI Assistant can offer new keywords to optimize your ad clicks and better match your audience's searches. This can help increase the number of people clicking on your ads and ultimately the number of online orders placed.

To optimize your campaign with AI:

Go to Google Ads in your site's dashboard.
Hover over the relevant campaign and click Go to Dashboard.
Click Optimize with AI.
Tip: This opens the Wix AI Assistant on the right. It analyzes the unique data of your campaign and recommends a campaign metric to start with (i.e. impressions, clicks, conversions).
Depending on what the Wix AI Assistant recommends, follow the steps below.

Optimize impressions

Optimize clicks

Optimize conversions

Tip:

If you want to see other options, you can type "What else can you do?" in the chat. Don't worry if you don't see all these options offered–the recommendations may differ based on your site and your campaign settings.