About Keyword Themes

Keyword themes are words or phrases that help match your ads with Google searches.

One keyword theme can match multiple words and phrases that are similar to the theme you selected. For example, the keyword theme 'bakery' also makes your ad eligible to show when people search 'local bakery' 'cake shop' or 'bakery near me.'

Pick keywords that match your product, service or offer in order to reach the right people looking for similar services. Google provides the following best practices when choosing keyword themes:

When providing keyword themes, make sure:

You can choose up to 10 keyword themes in your Google Ads campaign.

Both SEO keywords and Google Ads keyword themes are words or phrases used to target searchers on Google in order to drive traffic to your website. The main difference is that Google Ads keyword themes cover related concepts, while SEO keywords target the exact words or phrases you added.

If your Google Ads keyword theme is 'San Francisco hair salon,' it may also cover related phrases like 'Hair salon in central San Francisco' or 'Hair Salon near San Francisco downtown.' If your SEO keyword is 'San Francisco hair salon,' it would target searches related to that exact keyword phrase.

Yes, you can change your keyword themes while your campaign is running without having to pause or end your campaign.