In this article

Step 1 | Create the pricing plan
Step 2 | Connect main features to your plan
Step 3 | Set the price and duration of your plan
Step 4 | (Optional) Add a custom pricing rule
Step 5 | Set your plan start date
Step 6 | Adjust your plan's advanced settings
Step 7 | (Optional) Enable guest checkout

Pricing Plans: Creating a Recurring Payment Plan

8 min

In this article

Step 1 | Create the pricing plan
Step 2 | Connect main features to your plan
Step 3 | Set the price and duration of your plan
Step 4 | (Optional) Add a custom pricing rule
Step 5 | Set your plan start date
Step 6 | Adjust your plan's advanced settings
Step 7 | (Optional) Enable guest checkout

The Pricing Plans app offers several different types of plan and package. These include recurring payment plans, free plans, and one-time payment plans.

Recurring payment plans are a useful way to encourage new clients to explore more of your services. They also secure stable revenue for your business.

Screenshot showing a recurring plan, including benefits, on a live site.

Before you begin:

Make sure to add the Pricing Plans app and connect a payment provider.
Once you create a Pricing Plan, it is currently not possible to delete it. You can vote for this feature here. You can, however, hide or archive your plans as necessary to create new plans.

Step 1 | Create the pricing plan

Choose and customize AI-suggested templates for your business, or start from scratch to build your own.

To create a pricing plan:

Go to Pricing Plans in your site's dashboard.
Click + Create Plan.
Choose how you want to create the plan:
- Create with AI:
  - Choose how you want to get started:
    - What do you want to achieve: Select a category to filter the available templates.
    - Describe the plan you want: Enter details such as the plan title and description, then click Generate.
  - Click Edit next to the relevant result to make changes, or click Save Plan if you do not need to make changes.
- Start with a template:
  - Click Edit next to the relevant template to make changes, or click Save Plan if you do not need to make changes.
- Start fresh:
  - Click + Start From Scratch.
If you chose to edit the plan or start from scratch, review the plan details in the Plan info section and make any necessary changes.
Click Save.

A screenshot of the available pricing plan templates in a site's dashboard.

Tip:

You can create as many pricing plans as you need in your site's dashboard. However, to show more than 75 plans on your site, add another Pricing Plans element in your editor (e.g. Plan List or Single Plan).

Step 2 | Connect main features to your plan

To connect features to your plan:

Scroll down to Tell customers what the main features are (optional).
Note: What you enter here displays the benefits. It does not connect Wix services or content to the plan.
Enter the relevant features for your plan.
(Optional) Click + Add More to include additional services or benefits.

A screenshot of adding main features to a plan in a site's dashboard.

Step 3 | Set the price and duration of your plan

Set how you want to charge for each period of your plan and how long it should last. Recurring payments offer more flexible terms to clients without a large, up-front commitment.

You can also set custom recurring cycles to offer even more value to your customers. For example, you can create a plan with a payment period of 6 weeks or 3 months.

Note:

To accept recurring payments, you need to set up a payment provider that supports recurring payments.

To set the price and duration of your plan:

Select Recurring Payments in the Pricing strategy section.
Click the Payment frequency drop-down and select how often payments are made.
Enter the price for each recurring period.
Click the Length of Plan drop-down and select the duration or enter a custom duration.
(Optional) Charge a setup fee:
1. Enable the Charge a setup fee toggle.
2. Enter the amount under One-time setup fee.
3. Enter the name for the fee under Setup fee name.
(Optional) Click the Enable a free trial toggle to add a free trial to the plan and set its length.

A screenshot showing how to setup a recurring plan with a custom frequency, setup fee, and free trial.

Tip:

You can change the pricing strategy for a recurring plan if needed,

Step 4 | (Optional) Add a custom pricing rule

With custom pricing rules, you can give each customer the price that fits their circumstance. Apply discounts or special rates to specific customers and use templates to create rules per plan.

To add a rule:

Click + Add Rule.
Select the relevant option.
Click Continue.
Set up the relevant details:
- Custom price for selected customers: Set a custom plan price for specific customers or groups.
  1. Enter the email address in the Member email that contains field.
  2. Enter the Plan price, then click Save.
- Discount for returning customers: Offer a discount to customers who have already bought any plan.
  1. Enter the Discount (%), then click Save.
- Limited-time discount: Offer a discount to all customers for a specific period of time.
  1. Enter the date in the Discount starts after / Discount ends before field.
  2. Enter the Discount (%), then click Save.
- Custom fee for selected customers: Set a custom setup fee for specific customers or groups.
  Note: Make sure you enable the Charge a setup fee toggle under Pricing Strategy.
  1. Enter the email address in the Member email that contains field.
  2. Enter the Setup fee, then click Save.

A screenshot of adding a custom pricing rule.

Step 5 | Set your plan start date

Decide when your pricing plan starts—set a specific date or let customers choose before they check out.

To set your plan start date:

Choose when you want the plan to start:

On a specific date

Chosen by customer

Step 6 | Adjust your plan's advanced settings

After entering your plan's details, pricing and benefits, adjust its settings. Make your plan more flexible by letting clients choose their start date or cancel the plan if needed. Create a policy to explain how your plan works and how your clients can get the most value from it.

You can also add custom form fields to collect more info during checkout, and a Thank You page to personalize the experience.

To adjust your plan's advanced settings:

Scroll down to Settings.
Choose how you want to adjust your plan's settings:

Set purchase limits

Allow customers to cancel their subscription

Add a policy

Add custom form fields for clients to fill

Customize the Thank You message

3. Click Save at the top to finish creating your plan.

Step 7 | (Optional) Enable guest checkout

The guest checkout option lets visitors buy a pricing plan without signing up or logging in. This is useful if your plans include offline benefits, or if clients don't want to register as site members. It's also a great way to attract new clients who aren't sure they want to commit right away.