Pricing Plans: Creating a Free Plan

7 min read
Let customers try your services before committing to a full membership plan or package by creating a free promotional plan that customers can book only once. 
Screenshot showing a free plan on the Pricing Plans page of a live site.
In this article, learn more about:

Creating a free plan

Free plans are a great way for potential clients to get to know you and your business. You can choose whether you want to offer the plan for free or for a reduced price.
You can create a free plan from your site's dashboard, the Wix Owner app, or the Studio app.
Owner app
Studio app
  1. Go to Pricing Plans in your site's dashboard.
  2. Click + Create Plan at the top right.
  3. Enter your plan's details in the Plan Info section:
    1. Enter the plan name.
    2. Add a cover image to showcase on your plan.
    3. (Optional) Enter a tagline with a brief description of the plan.
    4. Add perks under Tell customers what the main features are (e.g. First month free):
      Note: What you enter here is what your clients see. It does not connect services or content to the plan (see the next step). 
  4. Scroll down to Benefits and select the checkbox next the services or content types you want to include.
  5. Add the relevant details (e.g. the specific services that are included).  
  6. Select Free under Pricing options.
  7. Choose the duration from the Length of Plan drop-down: 
    • Monthly: Select each one individually. 
    • Until canceled: Clients choose when they want to cancel.
    • Custom: Choose the duration of the plan from the Choose period drop-down (weeks, months, years) and enter the relevant number. 
  8. Scroll down to Settings and choose how you want to adjust your free plan's settings:
 7.  Click Save at the top to finish creating your plan.
  • When clients subscribe to the free plan, they have instant access to its perks and benefits.
  • During setup, the Let people choose their start date toggle is disabled since the plan is active immediately and does not require a payment.

Enabling guest checkout

You can allow visitors to your site to join your free plan without signing up or logging in. This is a great way to attract new clients who aren't sure they want to commit right away. 

To enable guest checkout:

  1. Go to Settings in your site's dashboard.
  2. Click Pricing Plans Settings.
  3. Click the Checkout tab at the top.
  4. Enable the Guest Checkout toggle to let people buy a plan without signing up to your website.
  5. Click Save.
A screenshot showing how to enable the guest checkout toggle.

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