About Product Categories
6 min
In this article
- The 'All Products' category
- Creating product categories
- What happens when a category is active?
- Displaying product categories
- FAQs
Product Categories let you group similar products together and display them anywhere on your site. A category can be active (able to be displayed, shared, and more) or inactive. Inactive categories help you organize your site behind the scenes.
Tips:
- Every active category has its own URL (e.g. www.mysite/category/shirts) which is a shareable link.
- Category URLs make your site more "SEO friendly". They help boost SEO ranking by making it easier for search engines to understand what you're selling and how your site is organized.
The 'All Products' category
To begin with, Wix Stores comes with 1 category containing all of your products and called, not surprisingly, 'All Products'. You cannot delete any of the products in this category. From this starting point, you can add any categories you need.
Creating product categories
Creating new categories takes just a few clicks. Give your category a name, add a short description and an image and save.

Unless you make the category inactive (hidden), it's a good idea to add at least a few products so you won't be displaying a blank category. Come back anytime to add additional products.
Get tips on how to:
- Create effective category descriptions.
- Upload effective category images.
- Create subcategories (not yet available to all)
What happens when a category is active?
Any active category is available to be displayed on your site. This means you have the option of displaying it, sharing it, and so on.
You can make a category inactive if you're not yet ready to display it. Additionally, you can also create an inactive category so you can apply a discount or coupon to it or just for your internal organization.

Important:
If you disable the Active on site toggle, your category won't appear anywhere in your site and will be hidden from search engines.
Displaying product categories
You can choose where to display any of your active categories. Choose one or more of the options below to organize your online store.
On the Category page
Your site's menu
FAQs
What happens when a category is inactive (disabled)?
Can I use inactive categories for coupons and discounts?
Why aren't my categories displayed on mobile?
How can I design the Category page?
How can I reorder categories in the category page?