Completing the SEO Setup Checklist helps search engines crawl and index your site, but it doesn't guarantee that your pages will appear on the first page of Google for your keywords. If your site is a...

Improving Your Ranking on Google After Completing SEO Setup Checklist

Learn how to enhance your site's visibility on search engines by completing the SEO Setup Checklist. This article explains the difference between indexing and ranking, and emphasizes that improving your ranking is a long-term strategy. Discover effective techniques such as choosing the right keywords, creating fresh content, and building backlinks to gradually boost your search engine position. With patience and consistent effort, you can achieve better results over time.

<div data-component-type="text"><div>Completing the SEO Setup Checklist helps search engines crawl and index your site, but it doesn't guarantee that your pages will appear on the first page of Google for your keywords. If your site is already indexed, the next challenge is improving where your pages rank in search results.</div></div><div data-component-type="text"><div>Google uses many factors to determine which websites to display on results pages. Keywords are one of them, but so is the age of your site, the number of websites linking to you, the location of the searcher and many more. In many cases when your site is indexed correctly, it is competing against other pages for the same search terms.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-indexing-vs-ranking" level="3">Understanding indexing vs. ranking</h2></div><div data-component-type="text"><div>Indexing means Google has found your pages and added them to its database. Ranking refers to where those pages appear when someone searches for a word or phrase related to your business.</div></div><div data-component-type="text"><div>A site can be indexed and still rank low for competitive keywords. This is normal, especially for newer sites or businesses in crowded markets.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>If you want a quick definition of common SEO terms, see our <a data-composite="true" href="https://support.wix.com/en/article/index-of-terms-for-seo" target="">Index of Terms for SEO</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="improving-your-ranking-over-time" level="3">Improving your ranking over time</h2></div><div data-component-type="text"><div>SEO is a long-term strategy, not a one-time setup. Even with strong content and good keyword targeting, it can take time for Google to understand your site and compare it with other pages in the same search space.</div></div><div data-component-type="text"><div>This is especially true if your site is new or if you are competing with established businesses. Consistent updates, stronger content, and relevant backlinks can help improve your ranking gradually.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>One page appearing in Google does not mean every page on your site will rank the same way. Search engines evaluate pages individually.</div></div></div></div><div data-component-type="text"><div>If you entered your keywords into a Google search box but you can’t find your site, here are some things to consider to improve your ranking:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Verify that your site is indexed</h4><div class="collapsible-content"><div>To check if your site is indexed by search engines, search &quot;site:&quot; followed by your site's domain with no spaces. For example: <strong>site:wix.com</strong></div><div><br /></div><div>If any of your domain's pages are listed in the search results, those pages have been indexed. If there are no results for your domain, your website has not been indexed yet. Check that you have <a data-composite="true" href="https://support.wix.com/en/article/enabling-search-engines-like-google-to-index-your-site" target="">allowed search engines to crawl your site</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Make sure you've chosen the right keywords</h4><div class="collapsible-content"><div>Quality content is essential to ranking higher in Google. If you are not ranking on Google for your keywords, you may want to reconsider your list of target keywords. When choosing keywords, ask yourself, “What would one of my customers type into Google when looking for a business like mine?”</div><div><br /></div><div>Next, take a look at your site and check that you have used your keywords as much as possible, while always making sure that your content sounds natural. Use your keywords in your domain, in your headlines, within the text on each page, as alt text in images etc. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Use long-tail keywords</h4><div class="collapsible-content"><div>Long-tail keywords often have lower competition and can attract more relevant visitors. Update your content to target more specific phrases that match what potential customers are likely to search for. For example: Instead of 'magicians', try 'children's party magicians in [city name]'.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Generate traffic to your site by creating fresh content and backlinks</h4><div class="collapsible-content"><div>Google tends to favor sites that are well-written and frequently updated content. Regularly publishing blog posts, ones that your target audience will enjoy or find informative, is a very effective way of doing so.<br />
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It also helps to get links (backlinks) to your site from relevant or reputable sites. This improves your online reputation and credibility, increasing your chances of ranking higher in search results.<br />
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Learn more <a data-composite="true" href="https://support.wix.com/en/article/gaining-backlinks-for-your-site" target="">about getting backlinks for your site</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Search engines crawl pages of your site, not the entire site</h4><div class="collapsible-content"><div>If you're wondering why you can see some of your site's pages in Google, while you may not see other pages (e.g. your homepage), this is because search engines crawl each individual page. Each page, therefore, is treated as separate and individual and each page is crawled for its keywords.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Be patient -  Ranking high in Google takes time and effort</h4><div class="collapsible-content"><div>SEO is a long term strategy and changes rarely happen within days or even weeks. Your site won’t show up in Google results for your keywords overnight and the more competitive your market, the tougher it will be to rank high. Once you’ve chosen great keywords to target, you want to put fresh content on your website as often as possible. Consider adding new pages, images or blog articles that incorporate your keywords.<br />
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For additional tips and ideas to optimize your site, <a data-composite="true" href="https://www.wix.com/seo/learn?utm_source=kb" target="_blank">check our SEO Learning Hub</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about improving your ranking on Google.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why I am not ranking number one for my business type?</h4><div class="collapsible-content"><div>Ranking depends on how competitive your market is, how much authority your site has built over time, and how helpful your content is for the keywords people search. It often takes time to compete with older, more established websites that already have stronger content and more backlinks.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does upgrading my site improve its ranking?</h4><div class="collapsible-content"><div>Upgrading your site gives you the ability to accept payments, access additional features and remove ads, but Google does not rank sites based on billing status. Google evaluates the content on your pages and other SEO signals when deciding where to place your site in search results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long does it take for my site's ranking to improve?</h4><div class="collapsible-content"><div>For new websites, it can take up to 6 months of consistent SEO work to build a stronger ranking position. In more competitive markets, it may take longer.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Hire a Wix Partner</div><div class="info-content"><div>Get a professional from the <a href="https://www.wix.com/marketplace/dynamic-brief/welcome-page?entry=prodSEOWizard&amp;serviceType=6&amp;innerType=1" target="_blank">Wix Marketplace to help with your SEO</a>.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Learn more about SEO</div><div class="info-content"><div><a data-composite="true" href="https://www.wix.com/seo/learn?utm_source=kb" target="_blank">Subscribe to the SEO Learning Hub</a> to get the latest updates on optimizing your site's content and SEO.  </div></div></div></div>

Increasing traffic to your Wix site is crucial for growing your online presence and reaching a broader audience. Wix offers a range of integrated tools and strategies that make it easier to attract vi...

Generating Traffic to Your Site

Discover how to increase traffic to your Wix site using effective strategies and integrated tools. Learn to optimize your content for SEO, engage with social media, create compelling blog posts, and leverage email marketing to keep your audience informed. Utilize Wix Analytics to analyze your traffic and refine your approach, and consider third-party apps or paid advertising to reach a broader audience. By following these tips, you can enhance your online presence and attract more visitors.

<div data-component-type="text"><div>Increasing traffic to your Wix site is crucial for growing your online presence and reaching a broader audience. </div><div><br /></div><div>Wix offers a range of integrated tools and strategies that make it easier to attract visitors and keep them engaged.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2024/12/30/23767690-c834-42df-abb4-3af2d072bde3/52798737-c08f-4545-9d0e-b92bad0edf7c.png" alt="Traffic overview of an example Wix site." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="optimize-your-content-for-seo" level="3">Optimize your content for SEO</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://www.wix.com/seo" target="">Search Engine Optimization (SEO)</a> improves your site's visibility on search engines like Google. By optimizing your content, you make it easier for potential visitors to find you. </div><div><br /></div><div>Start by making sure that your site is set up to be found by search engines. Then conduct keyword research to identify the terms your audience is searching for. Incorporate these keywords naturally into your site's content, including titles, headings, and meta descriptions. Additionally, use Wix's SEO tools to optimize your images, improve site speed, and generate an XML sitemap.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2024/12/30/5e4bdc41-6dd9-4076-9117-5b67efa9e334/42625194-681b-4e60-9cd7-b3fe5ee2b43f.png" alt="Marketing image of SEO features on a Wix site." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Need help getting your site found in search results? </div><div class="info-content"><div>Check out Wix <a data-composite="true" href="https://support.wix.com/en/article/improving-your-online-presence-with-the-wix-seo-setup-checklist" target="_blank">SEO Setup Checklist</a> for a step-by-step plan designed to help improve your site's SEO. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="integrate-with-social-media" level="3">Integrate with social media</h2></div><div data-component-type="text"><div>Connecting your <a data-composite="true" href="https://support.wix.com/en/article/social-media-marketing-connect-to-your-social-media-accounts" target="">Wix site to your social media accounts</a> helps drive traffic from platforms like Facebook, Instagram, and Twitter. Share your content regularly and engage with your audience to encourage visits to your site and ask your friends to reshare so that you get even more views.</div><div><br /></div><div>Use social media elements to display your feeds directly on your site, making it easy for visitors to follow you, or add any of the <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-getting-more-shares-for-your-site" target="">social sharing buttons</a> available in the editor. Additionally, consider creating social media campaigns and using hashtags to increase your reach.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="create-engaging-blog-content" level="3">Create engaging blog content</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://www.wix.com/start/blog" target="">Use Wix Blog</a> to publish high-quality, relevant blog posts can attract and retain visitors. Consistent blogging also improves your SEO, making your site more discoverable. </div><div><br /></div><div>Write about topics that interest your audience and provide valuable insights or solutions. Use eye-catching images and videos to enhance your posts. Encourage readers to leave comments and share your posts on social media. Regularly update your blog to keep your audience coming back for more.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2024/12/30/dc3ff327-c863-4146-ba75-8c5da72cc7b1/6feb3206-b02e-46ab-9784-fd90bc294e7d.png" alt="Marketing image of a Wix site that uses Wix Blog." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Get started <a data-composite="true" href="https://support.wix.com/en/article/wix-blog-adding-and-setting-up-your-blog" target="">creating your blog.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="promote-your-site-with-email-marketing" level="3">Promote your site with email marketing</h2></div><div data-component-type="text"><div>Email marketing campaigns can drive repeat traffic by keeping your audience informed about updates, promotions, and new content. Wix provides tools to <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">create and manage email campaigns</a> effectively. </div><div><br /></div><div>Personalize your emails to make them more engaging and relevant to your audience and build a subscriber list by offering incentives like discounts or exclusive content. Track your email performance to understand what works and refine your strategy accordingly.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2024/12/30/0e70fc31-d5e0-4791-ae58-d32bb48ce20c/ba7e18a2-8f8a-4cf6-a195-07ab885e32a9.png" alt="Marketing image of Wix email marketing." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://www.wix.com/features/email-marketing" target="">Wix Email Marketing</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="analyze-your-traffic-with-wix-analytics" level="3">Analyze your traffic with Wix Analytics</h2></div><div data-component-type="text"><div>Understanding where your traffic comes from and how visitors interact with your site helps you refine your strategies. <a data-composite="true" href="https://www.wix.com/manage/analytics" target="">Wix Analytics</a> offers insights into user behavior, traffic sources, and more. </div><div><br /></div><div>Monitor metrics like page views, bounce rate, and average session duration to gauge your site's performance. Use this data to identify trends, optimize your content, and improve user experience. Regularly reviewing your analytics helps you make informed decisions to boost traffic.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2024/12/30/b31f33bb-e43f-43ae-89d0-c774a8c1ca99/08644e9f-db9d-45cc-9fd8-647123884063.png" alt="Marketing image of analytics on a Wix site." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">site traffic reports</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="add-a-third-party-app-to-drive-traffic" level="3">Add a third-party app to drive traffic</h2></div><div data-component-type="text"><div>We have a number of apps available in the <a data-composite="true" href="https://www.wix.com/app-market/" target="">Wix App Market</a> which help generate traffic to your site. Check out the following apps:</div></div><div data-component-type="text"><ul>
  <li><a data-composite="true" href="https://support.wix.com/en/article/third-party-app-gettraffic-by-infolinks-media" target="">GetTraffic</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/third-party-app-site-booster-by-appsharp" target="_blank">Site Booster</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/third-party-app-rabbit-seo-by-seo-tools" target="">Rabbit SEO</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/third-party-app-rankingcoach-seo-by-rankingcoach" target="">rankingCoach SEO</a></li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="run-paid-advertising-campaigns" level="3">Run paid advertising campaigns</h2></div><div data-component-type="text"><div>Consider using paid advertising to drive targeted traffic to your site. Platforms like Google Ads and Facebook Ads can help you reach a specific audience based on demographics, interests, and behavior. </div><div><br /></div><div>Set clear goals for your campaigns and create compelling ad copy and visuals. Monitor your ad performance and adjust your strategy as needed to maximize your return on investment.</div></div><div data-component-type="text"><div><a data-composite="true" href="https://www.wix.com/ecommerce/facebook-ads" target="">Learn more about paid ads with Wix.</a></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2024/12/30/83e86fc3-3984-4593-937f-608217ae24b5/dd605d1c-098f-4ae4-b32f-6243f77af488.png" alt="Marketing image of paid ads on a Wix site." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Get a personal campaign manager for your business:</div><div class="info-content"><div>Let a specialist run targeted ads for you on Facebook and Google. Your personal campaign manager will also offer monthly phone consultations and fine tune your site to boost conversions. <a data-composite="true" href="https://www.wix.com/marketplace/hire/marketing-promoting/seo-services" target="_blank">Find a specialist now</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Looking for more information?</div><div class="info-content"><div>Take a look at this <a data-composite="true" href="https://www.wix.com/blog/2016/12/free-places-to-promote-your-website/" target="_blank">blog post</a> for more ideas on how to promote your site. </div></div></div></div>

Never underestimate the power of Social Networks. Not only is social networking a great way to boost your site's visibility, but linking back to your site from social networks is a fantastic way to bo...

Social Networks and SEO

Discover how to leverage social networks to enhance your site's visibility and improve your page ranking. Learn the importance of sharing valuable content and how Wix provides easy tools for integrating social features, allowing visitors to engage with your site on platforms like Facebook. By effectively using social media, you can attract more visitors and boost your SEO efforts.

<div data-component-type="text"><div>Never underestimate the power of Social Networks. Not only is social networking a great way to boost your site's visibility, but linking back to your site from social networks is a fantastic way to boost your page ranking. </div></div><div data-component-type="text"><div>However, as with the content you add to your site, make sure your posts are relevant and hold value. If they aren't, this can in fact set you back in terms of SEO. </div></div><div data-component-type="text"><div><strong>Wix offers several quick and easy ways to help boost your site on social networks. </strong>Add various <a href="https://support.wix.com/en/the-wix-editor/social" target="">social tools</a> to your site allowing visitors to interact with their respective social networks. For example, you can allow a visitor to 'like' your site, thereby posting your site on their Facebook page. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Need help getting your site found in search results? Check out Wix <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/seo-home/seo-setup?&amp;title=Select%20a%20site&amp;buttonText=SEO+Setup+Checklist" target="_blank">SEO Setup Checklist</a> for a step-by-step plan designed to help improve your site's SEO. </div></div></div></div>

Backlinks (also known as incoming links, inbound links, or inward links) are links that direct users to your site from other relevant sites. Gaining backlinks to your site is an extremely important as...

Gaining Backlinks For Your Site

Discover how to boost your site's visibility and search engine ranking by gaining valuable backlinks. This article explains the importance of backlinks, offering strategies such as submitting your site to relevant directories, engaging in social networking, creating shareable content, guest blogging, and posting testimonials. By implementing these techniques, you can enhance your site's reputation and attract more traffic.

<div data-component-type="text"><div>Backlinks (also known as incoming links, inbound links, or inward links) are links that direct users to your site from other relevant sites. Gaining backlinks to your site is an extremely important aspect of boosting your site's rank in Google. Backlinks are like votes of confidence for your site; the more votes you have from quality sites, the better your site appears to search engine crawlers.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>A single, quality link from a popular site is better than a large amount of poor quality links.</div></div></div></div><div data-component-type="text"><div>Gaining backlinks to your site is a challenging task. However, it should be an integral part of optimizing your site for SEO. It enables search engines to find your site and improves your site's reputation in the eyes of search engines.</div></div><div data-component-type="text"><div>Getting mentioned by reputable sources is a basic aspect of gaining backlinks. Search for blogs or sites that are related to the purpose of your site, and see if you can get mentioned by them (with a link to your site).</div></div><div data-component-type="text"><div>Make sure to avoid any deceptive practices in your quest for backlinks. Please consult <a data-composite="true" href="https://support.google.com/webmasters/answer/66356" target="_blank">Google's quality guidelines</a> about link schemes here as well as our <a data-composite="true" href="https://support.wix.com/en/article/using-black-hat-seo-techniques" target="">black hat SEO techniques </a>article.</div></div><div data-component-type="heading"><h2 id="" level="3">Helpful Strategies to Gain Backlinks</h2></div><div data-component-type="text"><ul>
  <li><strong>Submit Site URL to Directories: </strong>Directories are like online libraries for websites. They are themselves websites that categorize and list other websites, based on many factors depending on the directory. Getting listed in a directory can boost your site's visibility with a valuable backlink. Keep in mind that smaller, niche-based directories can be powerful. For instance, if your business is an art gallery, try searching the web for art-based directories. If your site has a physical location, it is highly recommended that you submit your site to local directories. Make sure to submit to directories that are relevant to your site's purpose.</li>  <li><strong>Social Networking: </strong>Getting involved in an online community related to your niche can lead to many link-building opportunities. Blogs, forums and social media sites are full of people interested in the same topics as you, looking to connect and form business relationships. Join as many of these groups as you can, and make yourself known as someone offering value to the community.</li>  <li><strong>Content Creation: </strong>Creating articles or blog posts related to your expertise is one of the best ways to get your name out there. Research the market for trending topics and write guidelines, articles with data-based statistics, infographics that tell an interesting story - anything people would want to quote and share with others in the industry. </li>  <li><strong>Guest Blogging: </strong>Many credible sites offer the option to write a guest blog post related to your business's niche. By writing a blog post for a popular and trustworthy website, you don't only increase your online presence, but also create a quality backlink to your site. </li>  <li><strong>Posting Testimonials for Other Services: </strong>If you cooperate on a regular basis with certain companies or suppliers, you can contact them to post a testimonial on their website that includes a link to your own site.  </li></ul></div><div data-component-type="html"><div class="seoHtmlOuterWidget" style="box-sizing: border-box; padding: 32px 35px; border-radius: 4px; box-shadow: 0 1px 1px 0 rgba(95, 103, 108, 0.3); border: solid 1px #f0f4f7; align-items: center; display: flex; justify-content: space-between;">
    <div class="seoHtmltextWidget" style="font-size: 22px; font-weight: 600; line-height: 1.23; color: #162d3d;"> Get help with your SEO from a
        professional. </div>
    <a style="color: #fff; text-decoration: none;" class="btn action-box-action-btn seo-btn-widget" href="https://www.wix.com/arena/dynamic-brief/welcome-page?entry=SEOWizard&amp;serviceType=6&amp;innerType=1&amp;origin=seo_support_articles" target="_blank"> Hire an Expert </a>
</div></div>

Wix Analytics Search Engine Optimization (SEO) reports help you better understand and improve your site's SEO based on your business's information and keywords. Learn what search queries bring the mos...

About Your SEO Reports in Wix Analytics

Discover how to leverage Wix Analytics SEO reports to enhance your site's visibility and performance on search engines. Learn which search queries drive traffic to your site and how search engine bots interact with your content. By accessing these reports, you can gain valuable insights into your site's SEO performance, helping you make informed decisions to attract more visitors and optimize your online presence.

<div data-component-type="text"><div>Wix Analytics Search Engine Optimization (SEO) reports help you better understand and improve your site's SEO based on your business's information and keywords. Learn what search queries bring the most traffic to your site from Google. You can also use these reports to learn how <a data-composite="true" href="https://www.wix.com/seo/learn/resource/how-to-optimize-your-images-for-search-engines" target="_blank">search engine bots crawl your site</a>. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How to access your SEO reports:</div><div class="info-content"><div><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Freports%2F%3FreferralInfo%3Dsidebar&amp;title=Select+a+Site&amp;primaryButtonText=View+All+Reports" target="_blank">Go to All Reports</a> in your site's dashboard and scroll down to the SEO section.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/05/19fe64e5-b75c-465f-8349-0b35e2ebfe15/a1d4f2d2-0636-4b52-accf-55bd5d65e56a.png" alt="A screenshot of the SEO reports in the All Reports page in the dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>To learn more about improving your site's SEO, <a data-composite="true" href="https://support.wix.com/en/article/wix-seo-setup-checklist-creating-your-seo-checklist" target="_blank">create an SEO checklist with Wix's SEO Setup Checklist</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="types-of-seo-reports" level="3">Types of SEO reports</h2></div><div data-component-type="text"><div>See how many impressions and clicks your site gets from Google search queries as well as which queries show your site most often in search results.</div></div><div data-component-type="text"><div>Click a report type below to learn more about it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Google Search Performance over Time</h4><div class="collapsible-content"><div>The Google search performance over time report shows you how the search terms that display your site in search results are performing over different time periods.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>See the impressions, clicks and click-through-rate that Google search queries are generating for your site.</li>  <li>Learn how your site performs for different Google searches.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Search Queries on Google</h4><div class="collapsible-content"><div>The top search queries on Google report shows you which search queries are most likely to show your site on Google search results.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn how your site performs for different Google searches.</li>  <li>See which searches are returning the best results.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Top Pages in Google Search Results</h4><div class="collapsible-content"><div>Use this report to discover which of your site pages are performing best on Google search results.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average Position in Google over Time</h4><div class="collapsible-content"><div>This report lets you see how different search queries are ranking over time based on how often they show your site in search results.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Compare search query performance over different time periods.</li>  <li>Analyze which terms are performing or underperforming and implementing the data into future content or marketing efforts.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Bot Traffic over Time</h4><div class="collapsible-content"><div>The bot traffic over time report shows you which search engine and social network bots crawl your site over different time periods. By default, your report will display results for the most common bots.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out which bots are crawling your site.</li>  <li>See how your site's bot traffic changes over time.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Bot Visits by Page</h4><div class="collapsible-content"><div>The bot traffic by page report shows you which of your site pages get the most bot activity. </div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn which of your site pages are crawled the most.</li>  <li>Monitor your site's crawl budget.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">AI Bot Traffic over Time</h4><div class="collapsible-content"><div>The AI bot traffic over time report shows you how often AI bots crawl your site in response to user queries and for training.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out which AI bots are crawling your site.</li>  <li>See how your site's AI bot traffic changes over time.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">AI Bot Visits by Page</h4><div class="collapsible-content"><div>The AI bot visits by page report shows you which site pages are crawled by AI bots in response to user queries and for training.</div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Learn which of your site pages are crawled the most by AI bots.</li>  <li>Monitor your site's crawl budget.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Response Status over Time</h4><div class="collapsible-content"><div>Use this report to find out if any of your site pages are experiencing issues which require your attention. </div><div><br /></div><div><strong>Use this report to:</strong></div><ul>
  <li>Find out if your site has any problematic pages that need fixing.</li>  <li>Learn about the errors that bots encounter on your site, based on your log file analysis.</li>  <li>See if redirects are working as intended.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about the SEO reports.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does a 'crawl budget' mean?</h4><div class="collapsible-content"><div>Search engines and social network bots crawl your site pages in order to index them and determine which pages to offer in search results. The exact amount of site pages that they crawl is your site's crawl budget. It depends on your site's popularity and how often you add new and relevant content.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is some data missing from my site performance reports?</h4><div class="collapsible-content"><div>The data on your site's Google search performance is taken from Google Search Console. Performance data from Google isn't available instantly. Some of the more recent data (e.g. in the last 72 hours) may not appear yet.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a click vs. an impression?</h4><div class="collapsible-content"><div>Google counts a click as any click that takes someone away from Google's search to a non-Google search page. An impression is when someone sees a link to your site in search results but does not click on it.</div><div><br /></div><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/using-the-wix-seo-dashboard-to-improve-your-sites-seo#understanding-your-sites-performance-on-google" target="_blank">the difference between clicks and impressions</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a response status code in the 'Response Status over Time' report?</h4><div class="collapsible-content"><div>Status codes are server responses which tell us if a request is successful or not. For example, if you click a link and the page shows the status &quot;404: Page not found&quot;, this means the page you're trying to reach has been unpublished, or the URL is incorrect.</div><div><br /></div><div>There are five classes of status code, and the first number indicates the server response:</div><ul>
  <li><strong>1XX</strong> = Informational response. Request received and understood.</li>  <li><strong>2XX</strong> = Success. Request received, understood, and accepted.</li>  <li><strong>3XX</strong> = Redirection. An additional action was taken to complete the request. </li>  <li><strong>4XX</strong> = Client error. There was an error in the request and could not be completed.</li>  <li><strong>5XX</strong> = Server error. The server could not complete the action.</li></ul></div></div></div>

If your homepage is not the first page from your site appearing in search results, there are a few things you can try to get your homepage ranking higher. Learn more about SEO best practices to optimi...

Other Pages on Your Site Ranking Higher Than Your Homepage in Search Results

Discover how to improve your homepage's ranking in search results by ensuring it's indexed by search engines and regularly updated with fresh content. Learn to optimize your homepage with relevant keywords, gain backlinks, and manage internal links effectively. By following these SEO best practices, you can enhance your site's visibility and attract more visitors.

<div data-component-type="text"><div>If your homepage is not the first page from your site appearing in search results, there are a few things you can try to get your homepage ranking higher. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/getting-your-site-found-on-google-seo-best-practices" target="">SEO best practices</a> to optimize your site for SEO.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="checking-if-search-engines-can-index-your-homepage" level="3">Checking if search engines can index your homepage</h2></div><div data-component-type="text"><div>If other pages on your site are ranking higher in search results, search engines may not be able to <a data-composite="true" href="https://www.wix.com/seo/learn/resource/intro-to-crawling-indexing-ranking-for-seo" target="_blank">index your homepage</a>.</div></div><div data-component-type="text"><div>Make sure that you've chosen to let search engines index your homepage in your site's SEO panel.</div></div><div data-component-type="heading"><h2 id="" level="4">To let search engines index your homepage:</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Wix-Editor" class="tab-heading heading-0">Wix Editor</div><div data-slug="Studio-Editor" class="tab-heading heading-1">Studio Editor</div><div data-slug="Wix-Harmony-Editor" class="tab-heading heading-2">Wix Harmony Editor</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Pages &amp; Menu </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2021/11/02/0b84b086-cf99-4826-93e0-9ffff492898a/c4974969-a151-4474-b053-c2dcfe3e00e6.png" /> on the left side of the editor.</li>  <li>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2eyqiy4n03ve6.cloudfront.net/12345678-1234-1234-1234-1234567890ab/2015/08/03/54c69671-fcfc-418c-82e8-b7a49b370cb6.png" /> next to your homepage.</li>  <li>Click <strong>SEO basics</strong>.</li>  <li>Enable the <strong>Let search engines index this page </strong>toggle. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/11/27/e8c960aa-e65e-4f64-a1f6-216b3db1925a/95085607-5916-4b0d-bf0a-6f29f3ad60b6.png" alt="A screenshot of the SEO basics panel with the Let search engines index this page toggle highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click <strong>Pages</strong> <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2023/06/14/321a54e1-ec18-42be-9c2b-b93f3f6c8383/b26db553-6344-412a-b9f6-16f1a76dba92.png" /> on the left side of the editor.</li>  <li>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2023/06/14/0367ea12-5bf2-45e3-a0a0-923a0dc6c805/f45629cf-1966-444f-81e4-7ab7767235f3.png" /> next to your homepage.</li>  <li>Click <strong>SEO Basics</strong>.</li>  <li>Enable the <strong>Let search engines index this page </strong>toggle. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/11/27/1b70b908-0079-4397-b8c5-ceb888807626/69c09267-7162-44d1-a1cd-2ef3e5f2009a.png" alt="A screenshot of the SEO basics panel with the Let search engines index this page toggle highlighted." /></div></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li>Click the <strong>Page</strong> dropdown at the top left of the page.</li>  <li>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8696077d-830a-4b1e-bd86-9df98f89994a/2025/10/16/207b5bd2-1894-4b71-a342-d5d859e4a03b/5aa7b874-694d-4e28-b7ce-c4af6370342f.png" /> next to your homepage.</li>  <li>Hover over <strong>SEO and accessibility</strong> and click <strong>SEO</strong>.</li>  <li>Click <strong>Let search engines index this page</strong>.</li>  <li>Click <strong>Edit</strong>.</li>  <li>Enable the <strong>Let search engines index this page </strong>toggle. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2026/01/30/c9710259-ceea-4c4e-ad8c-1e6a383551e3/22b42330-dbc4-4854-833b-59d1686519d1.png" alt="A screenshot of the SEO Page settings panel with the Let search engines index this page toggle highlighted." /></div></div></div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Search engines will detect the change to your page the next time that they crawl and index it. If you want to try to speed up this process, you can <a data-composite="true" href="https://support.wix.com/en/article/submitting-your-sitemap-and-urls-directly-to-search-engines#submitting-individual-urls-to-search-engines" target="">submit the page's URL to search engines</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="keeping-your-homepage-up-to-date" level="3">Keeping your homepage up to date</h2></div><div data-component-type="text"><div>It's important to regularly add fresh content to your homepage. Search engines like Google rank pages that are regularly updated with high-quality content higher in search results. </div></div><div data-component-type="text"><div>Make sure to update your homepage regularly with changes in your business, new projects you’re working on, and new products or services that your customers can buy.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">Learn more about optimizing your site's content for SEO.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="using-keywords-on-your-homepage" level="3">Using keywords on your homepage</h2></div><div data-component-type="text"><div>If another page on your site is ranking higher than your homepage, users on Google may be searching for keywords or search phrases that relate to the content on that page. Identify the main keywords in that page's content and try adding them to your homepage.</div></div><div data-component-type="text"><div>There may be some situations where it's normal for another page to rank higher than your homepage for certain keywords. For example, you might have a <a data-composite="true" href="https://support.wix.com/en/article/wix-blog-about-the-wix-blog" target="">blog post</a> about a topic that a lot of users search for. In this case, it's likely that the popular blog post will always rank higher than your homepage for a given keyword or search phrase.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/using-keywords-on-your-sites-pages" target="">Learn more about using keywords on your site's pages.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="getting-backlinks-for-your-homepage" level="3">Getting backlinks for your homepage</h2></div><div data-component-type="text"><div>Backlinks (also known as incoming links, inbound links, or inward links) are links on other sites that direct users to your site. </div></div><div data-component-type="text"><div>Backlinks are an important aspect of your site's ranking in search results. The more backlinks you have from quality sites, the better your site appears to search engines like Google.</div></div><div data-component-type="text"><div>If another page on your site is ranking higher than your homepage, it's possible that other sites link to that page instead of your homepage. Consider moving some of the page's content to your homepage to encourage sites to link to your homepage instead. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/gaining-backlinks-for-your-site" target="">Learn more about gaining backlinks for your site.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="managing-your-sites-internal-links" level="3">Managing your site's internal links</h2></div><div data-component-type="text"><div>The internal links you create on your site from one page to another page can also influence your search ranking. </div></div><div data-component-type="text"><div>If a page on your site ranks higher than your homepage, try adding an internal link on that page to your homepage. A good way to do this is by adding a linked button. It's also a good idea to be consistent with your internal links. Make sure to use the same format every time you add an internal link.</div></div><div data-component-type="text"><div>For example, if your homepage URL is &quot;https://www.mystunningwebsite.com&quot; and you use this as an internal link on one page, make sure to use the same URL every time you add an internal link.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Learn more about managing your site's internal links in:</div><div class="info-content"><ul>
  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-a-link-to-an-element" target="">Wix Editor</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/studio-editor-managing-and-customizing-basic-buttons-2023595" target="">Studio Editor</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-harmony-editor-adding-a-link-to-an-element" target="">Wix Harmony Editor</a></li></ul></div></div></div>

Search engines like Bing crawl and index each page on your site individually. When someone enters a search term, Bing tries to understand their intent and gives them the most relevant results for thei...

Improving Your Ranking in Bing Search Results

Discover how to improve your website's ranking on Bing by understanding the indexing process and optimizing your content. Learn to verify your site with Bing Webmaster Tools, ensure your pages are visible in search results, and effectively use keywords. Regularly updating your site with fresh content and sharing it on social media can also boost your visibility. Remember, achieving a high ranking takes time and consistent effort.

<div data-component-type="text"><div>Search engines like Bing <a data-composite="true" href="https://www.wix.com/seo/learn/resource/intro-to-crawling-indexing-ranking-for-seo" target="_blank">crawl and index</a> each page on your site individually. When someone enters a search term, Bing tries to understand their intent and gives them the most relevant results for their query.</div></div><div data-component-type="text"><div>The rank of your page in those results can depend on factors like the age of your site, the quality of your content, <a href="https://support.wix.com/en/article/using-keywords-on-your-sites-pages" target="">how relevant the content is to certain keywords</a>, and how accessible your site is. </div></div><div data-component-type="text"><div>If you entered your business name, domain name, or keywords into a Bing search box but you can’t find your website, here are some things to consider:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Make sure that your site is verified</h4><div class="collapsible-content"><div>Verifying your ownership of your domain on Bing helps to improve your ranking in search results. You can verify your site with Bing Webmaster Tools by <a href="https://support.wix.com/en/article/verifying-your-site-with-bing-webmaster-tools" target="">adding a meta tag to your Wix site</a>. </div><div><br /></div><div>After you verify your site, Bing will regularly crawl it for changes. However, it's a good idea to <a href="https://www.bing.com/webmasters/help/Sitemaps-3b5cf6ed" target="">resubmit your sitemap to Bing</a> when you publish changes to your site.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check that your site is visible in search results</h4><div class="collapsible-content"><div>After you've published your site, you should make sure that you've chosen to <a data-composite="true" href="https://support.wix.com/en/article/enabling-search-engines-like-google-to-index-your-site" target="">let search engines index your pages and show them in search results</a>. </div><div><br /></div><div>If there are certain pages on your site that you don't want to appear in search results, you can choose to <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-preventing-search-engines-from-indexing-your-page" target="">prevent search engines from indexing them</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Understand that getting indexed is different from getting a high ranking</h4><div class="collapsible-content"><div>Just because Bing crawled and indexed your site, it doesn’t mean that it will rank high in search results. This is especially true if your market is very competitive.</div><div><br /></div><div>Your website may be somewhere in the list of results for your keywords, but it may be on the 10th, 50th, or 100th page. </div><div><br /></div><div>After you complete your SEO Setup Checklist, it's important to keep working on your ranking. Some of the ways you can do this are <a href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">optimizing your site's content</a>, <a href="https://support.wix.com/en/article/accessibility-compliance-with-your-regional-laws" target="">making your site accessible</a>, and <a href="https://support.wix.com/en/article/wix-editor-about-the-mobile-version-of-your-site" target="">making your site mobile friendly</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Optimize your keywords</h4><div class="collapsible-content"><div>If you're not ranking high on Bing for the search terms you're targeting, you may want to <a href="https://support.wix.com/en/article/using-keywords-on-your-sites-pages" target="">adjust your list of keywords</a>. When choosing your keywords, ask yourself, “What would a customer type into Bing when they look for a business like mine?”<br />
<br />
Next, take a look at your site and make sure that you've used your keywords as much as possible. It’s important to use your page’s keywords in a natural, unforced way. One way you can do this is by describing the main purpose of your site in different ways. <a href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">Learn More</a></div><div><br /></div><div>You can use your keywords in your domain, in your headlines, within the text on your pages, and as alt text in your images. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Generate traffic for your site with fresh content and backlinks</h4><div class="collapsible-content"><div>Bing tends to favor sites that are well-written and frequently updated content. Your site's ranking may be affected if your site is low on quality content, duplicates content from others sites, or is mostly ads and redirects.</div><div><br /></div><div>You should try to create fresh content for your site on a regular basis to keep your site up to date. </div><div><br /></div><div>Some of the ways you can do this are by <a href="https://support.wix.com/en/article/wix-blog-about-the-wix-blog" target="">adding a blog</a> for your updates, <a href="https://support.wix.com/en/article/adding-and-setting-up-the-wix-faq-app" target="">making an FAQs page</a> that answers popular questions for your target audience, and <a href="https://support.wix.com/en/article/wix-editor-adding-customer-testimonials-to-your-site" target="">adding a testimonials page</a> for customer reviews. <a href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">Learn More</a><br />
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It also helps your ranking if you get links (<a href="https://support.wix.com/en/article/gaining-backlinks-for-your-site" target="">known as backlinks</a>) to your site from relevant or reputable sites. This improves your online reputation and credibility, increasing your chances of ranking higher.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Share your site on social media</h4><div class="collapsible-content"><div>Sharing your site on your social media can help improve your ranking in search results. The more your site is shared and reshared, the more likely it is that Bing will consider your content popular and give your site a high ranking. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Remember that ranking takes time</h4><div class="collapsible-content"><div>If your site is new, it could take time for it to reach a high ranking. SEO is a long-term strategy and changes rarely happen within days or even weeks. </div><div><br /></div><div>Your site won’t show up in Bing results for your keywords overnight and the more competitive your market, the tougher it will be to rank high. Once you’ve chosen great keywords to target, put fresh content on your website as often as possible. Consider adding new pages, images, or blog articles that incorporate your keywords.<br />
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For more tips and ideas about optimizing your site, check out <a data-composite="true" href="https://www.wix.com/seo/learn/resource/wix-seo-guide" target="_blank">the complete Wix SEO Guide</a>.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want your site to rank higher on Google?</div><div class="info-content"><div>Learn more about <a href="https://support.wix.com/en/article/improving-your-ranking-on-google-after-completing-seo-setup-checklist" target="">improving your ranking on Google</a>.</div></div></div></div>

Following our steps to optimize your site for SEO can help make it easier for search engines to crawl and index your site. However, it doesn’t automatically guarantee that the ranking of your site wil...

Understanding a Drop in Your Site's Ranking in Search Results

Discover how to optimize your site for SEO and understand the factors that influence your search engine ranking. This article guides you through identifying potential issues that may cause ranking drops, such as recent changes to your site or algorithm updates. Learn effective strategies for recovering your ranking, including refreshing your content, optimizing keywords, and checking backlinks. By following these steps, you can enhance your site's visibility and attract more visitors.

<div data-component-type="text"><div>Following our steps to <a href="https://support.wix.com/en/article/getting-your-site-found-on-google-seo-best-practices" target="">optimize your site for SEO</a> can help make it easier for search engines to crawl and index your site. However, it doesn’t automatically guarantee that the ranking of your site will always go up. </div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="factors-that-affect-your-sites-ranking" level="3">Factors that affect your site's ranking</h2></div><div data-component-type="text"><div>Search engines use many factors to decide which sites to show on results pages. Some factors that can affect your site's ranking are: </div></div><div data-component-type="text"><ul>
  <li>The <a data-composite="true" href="https://support.wix.com/en/article/using-keywords-on-your-sites-pages" target="">keywords and search phrases</a> you use in your content</li>  <li>The number of <a data-composite="true" href="https://support.wix.com/en/article/gaining-backlinks-for-your-site" target="">websites that link to your site</a></li>  <li>The <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">age of the content </a>on your site</li>  <li>Technical issues like broken internal links</li>  <li>The location of the searcher</li>  <li>The ranking of <a data-composite="true" href="https://www.wix.com/seo/learn/resource/competitive-analysis-for-seo" target="_blank">your SEO competitors</a></li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to learn more about how search engines rank sites?</div><div class="info-content"><div>Read our article about <a data-composite="true" href="https://www.wix.com/seo/learn/resource/intro-to-crawling-indexing-ranking-for-seo" target="_blank">how search engines work.</a></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="search-engine-algorithm-changes" level="3">Search engine algorithm changes</h2></div><div data-component-type="text"><div>If you notice that your site's ranking is going down instead of up, it could be due to a change in the way the search engine chooses results. Sometimes search engines modify their algorithms to trial new ways to decide rankings.</div><div><br /></div><div>If your site's ranking drops unexpectedly, it's a good idea to wait a day before making any drastic changes. If it's caused by a search engine algorithm change, the ranking may recover by itself. If it doesn't, you can use <a data-composite="true" href="https://support.wix.com/en/article/verifying-your-site-with-google-search-console-5033765" target="">Google Search Console</a> to verify that it has really dropped.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/09/64c82305-c8bf-45ce-8877-bf067fd073f4/0cb74e93-cb39-4585-951e-bec7d52b498e.jpg" alt="A screenshot of a performance graph from Google Search Console for a site." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="recovering-your-ranking-after-a-drop" level="3">Recovering your ranking after a drop</h2></div><div data-component-type="text"><div>If you see a definite drop and want to recover your site's ranking, here are a few things you can try to get it going in the right direction again.</div></div><div data-component-type="heading"><h2 id="check-your-recent-changes" level="4">Check your recent changes</h2></div><div data-component-type="text"><div>If you recently made significant changes to your site design or content, your ranking might be affected. This is often not something to worry about unless your ranking doesn't recover.   </div></div><div data-component-type="text"><div>If you notice an unexpected drop after making a change, try the following:</div></div><div data-component-type="text"><ul>
  <li>Use <a data-composite="true" href="https://support.wix.com/en/article/google-search-console-using-the-url-inspection-tool" target="">Google Search Console's URL Inspection Tool</a> to check your pages for warnings or errors</li>  <li>Check for changes to the <a data-composite="true" href="https://support.wix.com/en/article/changing-the-canonical-tags-for-your-sites-pages" target="">canonical tags of your pages</a></li>  <li>Check for <a data-composite="true" href="https://support.wix.com/en/article/editing-your-sites-robotstxt-file" target="">edits to your site's robots.txt file</a> that stop search engines from showing your pages in results</li>  <li>Check for any changes to <a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="">title tags and meta descriptions</a>, <a data-composite="true" href="https://support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages" target="">additional meta tags</a>, <a data-composite="true" href="https://support.wix.com/en/article/managing-your-pages-heading-tags" target="">heading tags</a>, or page content</li>  <li>Identify any <a data-composite="true" href="https://developers.google.com/search/docs/advanced/guidelines/duplicate-content?hl=en&amp;visit_id=637535692468933099-4145384571&amp;rd=1" target="_blank">duplicate content</a> on your site</li>  <li>Make sure that the desktop and mobile versions of your site <a data-composite="true" href="https://developers.google.com/search/mobile-sites/mobile-first-indexing#content-is-same" target="_blank">contain the same content</a></li>  <li>Check for changes to the internal link structure of your site or menus, especially on your homepage</li>  <li>If you recently moved your site to Wix, check that you <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-changing-your-page-url" target="">created new pages with URLs</a> that match the page URLs from your old site. If it's not possible to match them, you can <a data-composite="true" href="https://support.wix.com/en/article/setting-up-a-301-redirect-for-a-page-on-your-site" target="">set up 301 redirects from your old URLs to your new ones</a></li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>If you want to change the URL of an existing page and keep the previous ranking for it, you can <a target="_blank" data-stringify-link="https://support.wix.com/en/article/setting-up-a-301-redirect-for-a-page-on-your-site" data-sk="tooltip_parent" href="https://support.wix.com/en/article/setting-up-a-301-redirect-for-a-page-on-your-site" rel="noopener noreferrer">set up 301 redirects for the old URL of the page</a>.</div></div></div></div><div data-component-type="heading"><h2 id="identify-search-engine-actions" level="4">Identify search engine actions</h2></div><div data-component-type="text"><div>Although it's uncommon, some changes to your site may trigger a ranking penalty from search engines. This happens when your content <a href="https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines?visit_id=637535627837191519-2435368477&amp;rd=1#quality_guidelines" target="_blank">does not comply with the search engine's quality guidelines</a>, or the search engine thinks that you're trying to manipulate your ranking.</div></div><div data-component-type="text"><div>If you think your site may have been penalized, check that all of <a data-composite="true" href="https://support.wix.com/en/article/checking-if-your-site-is-indexed-by-search-engines" target="">your site's pages are still indexed</a>. You can also check in Google Search Console for <a data-composite="true" href="https://search.google.com/search-console/manual-actions" target="_blank">penalties that you need to address</a> in the <strong>Security &amp; Manual Actions</strong> section.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/09/83499254-d421-4ebc-bb64-659c163c899a/e151cc22-16d2-436e-b913-06ea99915891.jpg" alt="A screenshot of the Manual actions section of Google Search Console, showing no issues detected." /></div></div><div data-component-type="heading"><h2 id="give-your-content-a-refresh" level="4">Give your content a refresh</h2></div><div data-component-type="text"><div>Search engines give higher ranking to sites with high-quality content that is regularly updated. If you haven't updated your content in a while, it may be time to give it a refresh.</div></div><div data-component-type="text"><div>Some ways that you can keep your site up to date with regular new content are <a data-composite="true" href="https://support.wix.com/en/article/wix-blog-about-the-wix-blog" target="">creating a blog</a>, <a data-composite="true" href="https://support.wix.com/en/article/adding-and-setting-up-the-wix-faq-app" target="">making an FAQs page</a>, and <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-adding-customer-testimonials-to-your-site" target="">adding a testimonials page</a>.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to improve your content even further?</div><div class="info-content"><div>Read our article about <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">optimizing your site's content for SEO</a>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/04/09/09364047-f6bc-4e67-995d-8a059e276381/4923d679-178b-446a-946d-adef9de59444.jpg" alt="A screenshot of a live website showing different types of content." /></div></div><div data-component-type="heading"><h2 id="optimize-your-keywords" level="4">Optimize your keywords</h2></div><div data-component-type="text"><div>If your ranking has dropped after making changes to your site, make sure you haven't accidentally removed important <a href="https://support.wix.com/en/article/using-keywords-on-your-sites-pages" target="">keywords or search phrases</a> from your site's content. </div><div><br /></div><div>The keywords you use should be the ones that are most likely to reach people who are genuinely interested in what you do. It's also important to use your keywords in <a href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">a natural, unforced way</a>. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to learn more about keywords?</div><div class="info-content"><div>Read our article about <a href="https://www.wix.com/blog/2018/06/long-tail-keywords/#:~:text=But%20just%20so%20we're,that%20the%20phrase%20is%20longer" target="_blank">long-tail keywords and how to use them</a>.</div></div></div></div><div data-component-type="heading"><h2 id="check-your-backlinks" level="4">Check your backlinks</h2></div><div data-component-type="text"><div>Backlinks (also known as incoming links, inbound links, or inward links) are links that direct users to your site from other relevant sites. Sites that have <a href="https://support.wix.com/en/article/gaining-backlinks-for-your-site" target="">backlinks from reputable sites</a> rank higher in search results. </div></div><div data-component-type="text"><div>If your site has low-quality backlinks or loses some of its backlinks, it can have a negative effect on your site ranking.</div></div><div data-component-type="text"><div>We recommend using a backlink checking tool to analyze the quality of your backlinks and whether any of your pages have recently lost backlinks. </div></div>

The log data (or bot log report) for your site contains information about all the requests your site gets from visitors and search engine bots. A request represents an attempt to view a specific page,...

Using Your Site's Log Data in Wix SEO Reports

Discover how to utilize log data reports in Wix Analytics to enhance your site's SEO. This article explains how to analyze bot traffic, identify issues like 404 errors, and optimize your pages based on bot behavior. By understanding the requests made by search engine bots, you can make informed decisions to improve your site's visibility and performance. Learn to leverage these insights for better site management and SEO success.

<div data-component-type="text"><div>The log data (or bot log report) for your site contains information about all the requests your site gets from visitors and <a data-composite="true" href="https://www.wix.com/seo/learn/resource/intro-to-crawling-indexing-ranking-for-seo" target="_blank">search engine bots</a>. A request represents an attempt to view a specific page, image, document, or any other type of file on your site. </div></div><div data-component-type="text"><div>It also records other request data such as:</div></div><div data-component-type="text"><ul>
  <li>The date and time of each request</li>  <li>The response the request got (successful or unsuccessful) </li>  <li>The page that was requested</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="log-data-reports-in-wix-analytics" level="3">Log Data Reports in Wix Analytics</h2></div><div data-component-type="text"><div>You can use Wix Analytics SEO Reports to view useful information from your site's log data. </div></div><div data-component-type="text"><div>The <strong>Bot Traffic over Time</strong>, <strong>Bot Traffic by Page</strong>, and <strong>Response Status over Time</strong> reports focus on search engine bots only and do not include site visitors. This lets you see how bots behave when they visit your site. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2023/01/25/b162897d-a9dc-4687-aa53-9842980bf41b/f616f9f9-c4bb-45f2-b5d3-8b39699992fc.jpg" alt="A screenshot of SEO reports in Wix Analytics" /></div></div><div data-component-type="text"><div>You can use these reports to help you optimize your site for SEO by:</div></div><div data-component-type="text"><ul>
  <li>Understanding the volume and frequency of requests to your pages</li>  <li>Identifying pages with issues such as <a data-composite="true" href="https://support.wix.com/en/article/google-search-console-404-error" target="">404 errors</a> or <a data-composite="true" href="https://support.wix.com/en/article/google-search-console-5xx-error" target="">500 errors</a></li>  <li>Locating pages that bots are not crawling often</li>  <li>Identifying pages that bots are crawling too often</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="using-log-data-reports-to-optimize-your-site" level="3">Using Log Data Reports to Optimize Your Site</h2></div><div data-component-type="text"><div>You can use each of the reports to analyze a different aspect of your site's SEO and identify issues and opportunities. </div></div><div data-component-type="heading"><h2 id="bot-traffic-over-time" level="4">Bot Traffic over Time</h2></div><div data-component-type="text"><div>This report lets you see an overview of which bots crawl your site and how often they crawl it. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/05/25/14d42b5b-5b63-4096-9b81-aa4e4c99f8bd/2c283d44-39f4-474f-a58d-79ed46a0560f.png" alt="A bot traffic report graph." /></div></div><div data-component-type="text"><div>You can use this information to: </div><ul>
  <li>Understand how specific bots interact with your site by selecting them in the Line Chart Split View</li>  <li>Identify potential issues with your site using Advanced Filters.</li>  <li>Make decisions about updating your site pages to manage your <a href="https://developers.google.com/search/docs/advanced/crawling/large-site-managing-crawl-budget" target="_blank">crawl budget</a> </li></ul></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports#bot-traffic-over-time" target="">Learn more about the Bot Traffic over Time report</a></div></div><div data-component-type="heading"><h2 id="bot-traffic-by-page" level="4">Bot Traffic by Page</h2></div><div data-component-type="text"><div>This report lets you see which pages on your site are crawled by bots. You can use the report to identify pages that are <a href="https://developers.google.com/search/docs/advanced/crawling/large-site-managing-crawl-budget" target="">crawled too often</a> or not often enough. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/05/25/c880f1c7-1cd7-426b-9e72-5fbb4841f97f/72c42cde-3149-4cc1-8e60-cb47122d669c.png" alt="A bot traffic by page report." /></div></div><div data-component-type="text"><div>Select the Bar Chart view or Table view to see total traffic by Response Status Code for each page on your site.</div></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports#bot-traffic-by-page" target="">Learn more about the Bot Traffic by Page report</a></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>You can request that bots stop crawling certain pages on your site by <a href="https://support.wix.com/en/article/editing-your-sites-robotstxt-file" target="">editing your robots.txt file</a>. This is an advanced feature and making changes to this file can cause issues with your site appearing in search results.</div></div></div></div><div data-component-type="heading"><h2 id="response-status-over-time" level="4">Response Status over Time</h2></div><div data-component-type="text"><div>This report helps you identify pages on your site that have potential issues according to response status. You can also use it to make sure that <a href="https://support.wix.com/en/seo-get-found-on-google/url-redirects-301-redirects" target="">any URL redirects you've set up on your site</a> are working correctly. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/05/25/87136956-50c5-4999-b1bf-c78fb5a1edfc/b090c718-5794-48b6-b9ab-42dca84ef132.png" alt="A response status over time report." /></div></div><div data-component-type="text"><div>Use the Line View to identify trends, and the Table View to get details about specific pages.</div></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports#response-status-over-time" target="">Learn more about the Response Status Over Time report</a></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="log-data-analytics-terms" level="3">Log Data Analytics Terms </h2></div><div data-component-type="text"><div>Below are some of the terms that you can see in your Wix Marketing &amp; SEO Reports:</div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Term</div></th><th><div>Definition</div></th></tr></thead><tbody><tr><td><div>Bot</div></td><td><div>Automated programs that search engines use to continually scan (or &quot;crawl&quot;) live websites on the internet. </div><div><br />
Bots add the information they find to search engine databases in a process known as &quot;<a data-composite="true" href="https://www.wix.com/seo/learn/resource/intro-to-crawling-indexing-ranking-for-seo" target="_blank">indexing</a>&quot;. </div></td></tr><tr><td><div>Hit</div></td><td><div>A hit represents a single request made by a website visitor or a bot to a web server. It can be a request for a specific page, image, document, or other type of file. </div></td></tr><tr><td><div>Response status</div></td><td><div>This is the response that a bot received for its request. It indicates whether the request was successful or not. </div><div><br /></div><div>There are different response statuses from different types, typically divided into the following categories:</div><ul>
  <li><strong>2XX: </strong>The bot was able to successfully request the page. This is typically represented by a 200 status.</li>  <li><strong>3XX: </strong>The bot was redirected to another page. For example, a 301 status represents a permanent redirect, while a 302 status represents a temporary redirect.</li>  <li><strong>4XX:</strong> The page was not found. It could be deleted or renamed. These types of errors need to be fixed by the user. A 404 status is the most common error.</li>  <li><strong>5XX: </strong>This represents a server error.</li></ul></td></tr></tbody></table></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to learn more about SEO terms?</div><div class="info-content"><div>Go to our <a href="https://support.wix.com/en/article/index-of-terms-for-seo" target="">index of terms for SEO</a>.</div></div></div></div>

When you share your pages to a social network, Wix provides the information you've included in your Social Share settings for the page. You can customize the text and images that display when you shar...

Customizing the Social Share Settings for Your Site's Pages

Customize your site's social share settings to enhance how your pages appear on social networks like Facebook, Instagram, and Twitter. Learn to set specific titles, descriptions, and images for each page, ensuring they reflect your content effectively. By optimizing these settings, you can improve engagement and attract more visitors to your site.

<div data-component-type="text"><div>When you share your pages to a social network, Wix provides the information you've included in your Social Share settings for the page. You can customize the text and images that display when you share your site's pages on social networks like Facebook, Instagram, and Twitter. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/07/11/cd1f1daf-8a67-4539-8503-6b87e98c4bee/0b9e5d12-f609-41a9-84d2-8215b1ab897c.png" alt="A screenshot of the SEO Settings in your site's dashboard, with the cursor on the Edit button next to Basics &amp; social share." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-your-social-share-settings" level="3">About your social share settings</h2></div><div data-component-type="text"><div>Open graph (og) tags are used by social networks to display text and images when a page is shared. By default, the values you use in <a data-composite="true" href="https://support.wix.com/en/article/adding-seo-title-tags-and-meta-descriptions-to-your-pages" target="">your SEO title tags and meta descriptions</a> are used in your Social Share og:title and og:description.</div></div><div data-component-type="text"><div>You can customize the following Social Share settings: </div></div><div data-component-type="text"><ul>
  <li><strong>og:image:</strong> Choose an image that reflects the topic of the page. Use the preview to see how the image will look in your social share. </li>  <li><strong>og:title: </strong>Add a title that summarizes the content of the page. We recommend keeping the length below 80 characters or some of the title may be truncated. Use the preview to see how the title will look in your social share.</li>  <li><strong>og:description: </strong>Add a short description of the content on the page. We recommend keeping the length below 300 characters or some of the description may be truncated. Use the preview to see how the description will look in your social share.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/07/11/b9786aa7-dee5-46f0-a349-73198e3f08db/3e502036-ce89-4d31-941f-ee90866a54d9.png" alt="A screenshot of the Social share options in SEO Settings in your site's dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Each social media channel uses its own criteria to choose the best title, description, and image for the pages that get shared on it. While it's likely the information in your Social Share settings will be used, it's not guaranteed.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-your-pages-social-share-settings" level="3">Customizing your page's social share settings</h2></div><div data-component-type="text"><div>Go to the <strong>Social Share</strong> section in your SEO settings to customize your page's social share settings.</div></div><div data-component-type="heading"><h2 id="" level="4">To customize a page's social share settings:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/seo-home?referralInfo=KB-3c4f785a-4597-467a-8279-ceddc7b499e2&amp;title=Select%20a%20Site&amp;buttonText=Go+to+SEO" target="_blank">Go to SEO &amp; GEO</a> in your site's dashboard.</li>  <li>Scroll down to <strong>Tools and settings</strong>.</li>  <li>Click <strong>SEO Settings</strong>.</li>  <li>Select the page type that you want to edit. <br />
<strong>Note:</strong> You will only see options for the pages that are part of your site. For example, if you <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-adding-wix-stores" target="">added Wix Stores</a> to your site, you'll see an option to customize settings for <strong>Products</strong>.</li>  <li>Click <strong>Edit </strong>next to <strong>Basics &amp; social share</strong>.</li>  <li>Scroll down to <strong>Social share</strong> and customize the relevant settings: </li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Social share</h4><div class="collapsible-content"><div>You can use static text to apply the same title and description to every page, or use <a data-composite="true" href="https://support.wix.com/en/article/using-variables-in-seo-settings" target="">variables</a> to create rules to use different values for each section or page of your site.</div><div><br /></div><div>By default, the title tag and meta description from your <strong>SEO Basics</strong> section are used in this section as variables: </div><ul>
  <li><strong>og:title:</strong> The <strong>Title tag</strong> from the <strong>SEO Basics</strong> section.</li>  <li><strong>og:description:</strong> The <strong>Meta description</strong> from the <strong>SEO Basics</strong> section. </li></ul><div><br /></div><ol>
  <li>Customize the following settings:
    <ul>
      <li><strong>og:title:</strong> The title of the post when users share your page on social media. It can be the same as your page title tag. </li>      <li><strong>og:description: </strong>The description (caption) of the post that displays under the <strong>og:title</strong> when you share on social networks. Use variables to show specific information about each page.  </li>      <li><strong>og:image: </strong>The image that displays next to the title and description when shared on social networks. Use variables to show a different <strong>og:image</strong> on each page. If you prefer one image for all your pages, add an image URL.<br />
<strong>Tip: </strong>Click <strong>Get an Image URL from Site Files </strong>to copy the URL of one of your site's media files. Then, hover over an image, click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2024/02/16/af57388f-f454-4a34-b604-abf52c7acece/9495cc4a-5637-4c5a-8422-ed1164348396.png" /> and select <strong>Copy URL</strong>. </li>    </ul>  </li>  <li>Click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">X (Twitter)</h4><div class="collapsible-content"><div>Use static text to apply the same title and description to every page, or use <a data-composite="true" href="https://support.wix.com/en/article/using-variables-in-seo-settings" target="">variables</a> to create rules to use different values for each section or page of your site.</div><div><br /></div><div>By default, the title tag and meta description from your <strong>Social share</strong> section are used in this section as variables: </div><ul>
  <li><strong>x:title:</strong> The <strong>og:title</strong> from the <strong>Social Share</strong> section.</li>  <li><strong>x:description: </strong>The <strong>og:description</strong> from the <strong>Social share</strong> section. </li></ul><div><br /></div><ol>
  <li>Customize the following settings:
    <ul>
      <li><strong>Select card size:</strong> Choose the card size displayed when sharing on X: <strong>Large</strong> or <strong>Small</strong>. </li>      <li><strong>x:title:</strong> The title displayed when shared on X. It can be the same as your title for other social networks. </li>      <li><strong>x:description: </strong>The description displays below the <strong>x:title</strong> on X. It tells people more about your site. Use variables to show specific info about each page. </li>      <li><strong>x:image:</strong> The image that shows on X. Use an image variable if you want each page to have a different image. If you prefer one image for all your pages, add an image URL.<br />
<strong>Tip: </strong>Click <strong>Get an Image URL from Site Files </strong>to copy the URL of one of your site's media files. Then, hover over an image, click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2024/02/16/af57388f-f454-4a34-b604-abf52c7acece/9495cc4a-5637-4c5a-8422-ed1164348396.png" /> and select <strong>Copy URL</strong>.</li>    </ul>  </li>  <li>Click <strong>Save</strong>.</li></ol><div><br /></div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2024/02/16/6f601c04-2357-44c4-ad43-062ce1299e97/6511ec7b-7cae-4adf-81eb-11e4ed741206.png" /></div></div>

You can customize how your web pages look when they are shared on X (Twitter). Add your own images, titles, and descriptions for each page of your site to make your business look professional and incr...

Customizing the X (Twitter) Settings for Your Site's Pages

Customize how your web pages appear when shared on X (Twitter) by adding unique images, titles, and descriptions for each page. This article guides you through the process of setting up your X (Twitter) share settings in Wix, allowing you to enhance your business's professional image and potentially increase traffic. Learn how to tailor your content for effective promotion, ensuring your messages resonate with your audience.

Telegram uses your page's og:image, og:title and og:description for the link preview it displays when you share the page's URL. If Telegram's link preview displays the incorrect information when you t...

Updating Your Page's Link Preview in Telegram

Discover how to update the link preview for your page on Telegram using the Webpage Bot. If Telegram displays outdated information when sharing your URL, you can easily refresh it by entering your page's URL in the bot. This ensures that your og:image, og:title, and og:description are correctly shown, helping you maintain an accurate representation of your content.

<div data-component-type="text"><div>Telegram uses your page's <a data-composite="true" href="https://support.wix.com/en/article/customizing-the-social-share-settings-for-your-sites-pages#about-social-share-settings" target="">og:image, og:title and og:description</a> for the link preview it displays when you share the page's URL. </div></div><div data-component-type="text"><div>If Telegram's link preview displays the incorrect information when you try to share the page, you can use Telegram's Webpage Bot to update it. You might have this issue if you've recently updated your page, but the Telegram displays the old information.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/03/21/2736a09a-b7dd-4b95-a6fc-6b1df919113e/cdaff1a3-77ed-47e8-8703-f6ea688e9beb.png" alt="Updating your page's link preview image in Telegram." /></div></div><div data-component-type="heading"><h2 id="" level="3">To update the link preview:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://telegram.me/webpagebot" target="_blank">Open the Webpage Bot</a> in Telegram, or enter &quot;Webpage Bot&quot; in the search bar and choose it from the results. </li>  <li>Click <strong>Start</strong>.<br />
<strong>Note:</strong> If you previously used the Webpage Bot, you may not see the Start button. Enter &quot;/start&quot; in the chat instead. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/03/21/2488c385-9340-4a78-92d8-2d1ec45c6dc6/409f7e4a-70e2-41a7-b689-bf5ede236d15.png" alt="Clicking Start on the Webpage Bot in Telegram." /></div></div><div data-component-type="text"><ol>
  <li>Enter the URLs of the pages that you want to update the link preview image for.</li></ol></div><div data-component-type="text"><div>You should see a message that tells you that the link preview was successfully updated. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>It can take some time for Telegram to update your link preview. This waiting period is the same for all websites, not just those created using Wix. </div></div></div></div>

The Wix SEO dashboard gives you access to all of Wix's SEO tools and settings in one place. You can also see analytics about your site's performance in search results, track your SEO Setup Checklist p...

Using the Wix SEO Dashboard to Improve Your Site’s SEO

Discover how to utilize the Wix SEO dashboard to enhance your site's visibility in search results. Access all SEO tools and settings in one place, track your SEO Setup Checklist progress, and analyze your site's performance with insights on clicks and impressions. Learn to verify your site with Google Search Console and customize your SEO settings effectively, so you can improve your search rankings and attract more visitors.

<div data-component-type="text"><div>The <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/seo-home?referralInfo=KB-3c4f785a-4597-467a-8279-ceddc7b499e2&amp;title=Select%20a%20Site&amp;buttonText=Go+to+SEO" target="_blank">Wix SEO dashboard</a> gives you access to all of Wix's SEO tools and settings in one place. </div></div><div data-component-type="text"><div>You can also see analytics about your site's performance in search results, track your <a data-composite="true" href="https://support.wix.com/en/article/improving-your-online-presence-with-the-wix-seo-setup-checklist" target="_blank">SEO Setup Checklist</a> progress, and learn more about SEO with content from <a data-composite="true" href="https://www.wix.com/seo/learn" target="_blank">the Wix SEO Learning Hub.</a></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/09/22/dcca5135-8b5a-4749-982a-7b47d6a8afe4/f9470ea9-9e57-4051-b2af-cc786f7fe2eb.jpg" alt="The Search Engine Optimization (SEO) section of your site's dashboard" /></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>To use the SEO dashboard, you need to verify your site with Google Search Console. You can let Wix do this for you using the Wix <a data-composite="true" href="https://support.wix.com/en/article/improving-your-online-presence-with-the-wix-seo-setup-checklist" target="_blank">SEO Setup Checklist</a>, or you can <a data-composite="true" href="https://support.wix.com/en/article/verifying-your-site-with-google-search-console-5033765" target="">verify your site manually.</a> </li>  <li>To connect to Google Search Console, you must have a <a data-composite="true" href="http://www.wix.com/upgrade/website" target="_blank">Premium plan</a> and a domain connected to your site. This can be either a domain <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-purchased-from-wix" target="_blank">purchased from Wix</a> or a domain purchased <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-purchased-elsewhere" target="_blank">from another domain host</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-parts-of-the-seo-dashboard" level="3">The parts of the SEO Dashboard</h2></div><div data-component-type="text"><div>The SEO dashboard is divided into four parts. </div></div><div data-component-type="text"><ul>
  <li><strong>SEO Setup Checklist progress:</strong> See the current status of your <a data-composite="true" href="https://support.wix.com/en/article/improving-your-online-presence-with-the-wix-seo-setup-checklist" target="">SEO setup checklist</a>. You can also create a checklist or keep working on your existing checklist.  </li>  <li><strong>Learning all about SEO: </strong>Get curated educational content about SEO from the Wix SEO Learning Hub. </li>  <li><strong>Site performance on Google: </strong>Get an overview of your site's performance in search results for clicks and impressions. <a data-composite="true" href="https://support.wix.com/en/article/using-the-wix-seo-dashboard-to-improve-your-sites-seo#checking-your-site-performance-on-google" target="">Learn more about site performance</a></li>  <li><strong>Tools and Settings</strong>: Access all of Wix's SEO tools such as SEO Settings for your site, the URL Redirect Manager, and Site Verification tools. <a data-composite="true" href="https://support.wix.com/en/article/using-the-wix-seo-dashboard-to-improve-your-sites-seo#using-seo-tools-and-customizing-seo-settings" target="">Learn more about tools and settings</a></li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="understanding-your-sites-performance-on-google" level="3">Understanding your site's performance on Google</h2></div><div data-component-type="text"><div>In the <strong>Site performance on Google</strong> section of the SEO dashboard, you can see information about how your site's search traffic has changed over time. </div></div><div data-component-type="text"><div>View charts for the clicks and impressions that your site's pages received and filter by last 7 days, last 30 days, or last 90 days. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/09/22/dfa8bb0f-9cee-436b-bdcb-7e7769a77f10/81445ef0-d0bd-4a9e-a21d-56f1bc74f6c7.jpg" alt="Filtering your site performance on Google in the Search Engine Optimization section" /></div></div><div data-component-type="heading"><h2 id="clicks" level="4">Clicks</h2></div><div data-component-type="text"><div>Google counts a &quot;click&quot; as any click that takes someone away from any of Google's Search's pages to a non-Google Search page. </div></div><div data-component-type="text"><div>For example, Google counts a click if a visitor clicks your page on the All tab, the Images tab, or any other tab of Google Search. Google also counts a click if a visitor clicks your page in <a data-composite="true" href="https://blog.google/products/search/introducing-google-discover/" target="_blank">Google Discover</a> on an Android device.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/09/02/ace396d4-2603-4432-a8fb-0b1847e4c048/49c4cf04-a0bf-4515-b1bd-f8e37bde9927.jpg" alt="Types of Google search results page" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Clicking on a page in search results, returning to the search results, and clicking again only counts as one click. <a data-composite="true" href="https://support.google.com/webmasters/answer/7042828#click" target="_blank">Learn more about clicks</a></div></div></div></div><div data-component-type="heading"><h2 id="impressions" level="4">Impressions</h2></div><div data-component-type="text"><div>An &quot;impression&quot; is when a user sees a link to your page in any of Google Search's pages. For example, this could mean they saw it in Google search results or in <a data-composite="true" href="https://blog.google/products/search/introducing-google-discover/" target="_blank">Google Discover</a> on an Android device. The visitor does not need to click your link for the impression to count.</div></div><div data-component-type="text"><div>Exactly when Google counts the impression is different in each type of search result. On the All tab of Google Search, your page gets an impression as soon as a visitor opens the search results page that the page features on. </div></div><div data-component-type="text"><div>However, on the Images tab of Google Search, more results load infinitely as the visitor scrolls down. In this case, your page may only get an impression when it's actually visible in the results.</div></div><div data-component-type="text"><div><a data-composite="true" href="https://support.google.com/webmasters/answer/7042828#impressions" target="_blank">Learn more about impressions</a></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customizing-your-sites-seo-settings-using-wixs-seo-tools" level="3">Customizing your site's SEO settings using Wix's SEO tools</h2></div><div data-component-type="text"><div>This section of the SEO dashboard gives you access to Wix's SEO tools. </div></div><div data-component-type="text"><div>For example, you can verify your site with Google using the SEO Setup Checklist, or verify with other search engines such as Bing with the Site Verification tool. If you've already verified your site, you can use the Site Inspection tool to scan your pages for issues that may affect how they rank in search results.</div></div><div data-component-type="text"><div>Learn more about:</div></div><div data-component-type="text"><ul>
  <li><a data-composite="true" href="https://support.wix.com/en/article/improving-your-online-presence-with-the-wix-seo-setup-checklist" target="">SEO Setup Checklist</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/customizing-your-seo-settings-1420929" target="">SEO Settings</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/maintaining-your-sites-google-rankings-with-url-redirects-when-moving-to-wix" target="">URL Redirect Manager</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-site-inspection-an-overview" target="">Site Inspection</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/verifying-your-site-with-the-wix-site-verification-tool" target="">Site Verification</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/understanding-your-sites-sitemap-file" target="">Sitemaps</a></li>  <li><a data-composite="true" href="https://support.wix.com/en/article/editing-your-sites-robotstxt-file" target="">Robots.txt Editor</a></li></ul><div><br /></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/09/22/daf44f4e-5f56-4fb9-b621-591cb68935c8/fd3f24ee-a195-4a3d-986f-d17d896ded65.jpg" alt="Wix's SEO tools and settings options" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to learn more?</div><div class="info-content"><div>Check out our article about the SEO dashboard in <a data-composite="true" href="https://www.wix.com/seo/learn/resource/seo-dashboard-search-console-data" target="_blank">the Wix SEO Learning Hub</a>.</div></div></div></div>

How to begin

Choosing a template

Hiring a professional to build your site

Build your website and business with Wix. Try using our AI tools to create your website, customize templates, or hire professionals to build or enhance your online presence.

Getting started with Wix

Learn how to build your website and business using Wix.

Wix Editor basics

Using the Editor tools

Your site's layout

Strips and columns

Your site's structure

Designing your site

Pages

Menus

Managing pages and menus

Text

Buttons

Containers and boxes

Slideshows

Shapes and lines

Adding and customizing elements

Images

Galleries

Videos

Documents and files

Adding files and media

Working with elements

Using effects and animations

Sharing and promoting your site

Adding advanced elements

Getting started

Mobile tools

Pages on mobile

Background on mobile

Mobile site layout

Site menu on mobile

Text on mobile

Media on mobile

Other elements on mobile

Troubleshooting your mobile site

Building a mobile site

Troubleshooting Editor sites

Using the Wix Editor

Using your dashboard

Managing your site

Managing Roles & Permissions

Getting started with AI

Using AI to create & manage your website

Using AI to set up your business

AI tools

Getting started with the editor

Using the editor tools

Structuring your site

Adding animations and effects

Branding your site

Troubleshooting your site

Using the Wix Harmony Editor

Media Manager basics

Uploading media

Purchasing media

Managing media

Troubleshooting media

Adding & managing media

Using the Pro Gallery

Editing images (Wix Photo Studio)

Getting started with Wixel

Creating and managing projects

Designing with Wixel

Upgrading and account management

Wixel

Managing your media

Wix Multilingual basics

Translating your website

Managing languages

SEO in Wix Multilingual

Creating a multilingual website

Privacy and GDPR

About accessibility

Making your site accessible

Advanced accessibility features

Building an accessible site

About the CMS (Content Management System)

Managing CMS collections

Connecting CMS collection content to your site

Working with dynamic pages and the CMS

Connecting user input elements to CMS

Using CMS with other Wix products

Advanced CMS features

Wix for Developers

Test Site

SSO Login

Wix Blocks

Advanced features

Getting started with  Wix Vibe

Managing your Wix Vibe site

Customizing your Wix Vibe site

Publishing your Wix Vibe site

Using Wix Vibe

Read how to use the Wix Editor and manage content on your site. Discover how to protect your visitors' privacy and make your site accessible.

Creating a website

Design and manage your site with smart functionalities.


Changing your account settings

Sign in issues

Managing your account

Upgrading to a Premium plan

Billing for Premium Plans

Billing for Domains

Billing for Google Workspace Business Emails

Managing your subscriptions

Charges, payments and tax

Invoices for Wix services

Using vouchers and promotions

Billing & premium subscriptions

Review your account settings, manage your subscriptions and plans and understand your invoices.

Account & billing

Manage subscriptions, plans and invoices.

Managing your site with the Wix app

Mobile apps basics

Customizing your own mobile app

Managing your own mobile app

Submitting your mobile app for approval

Building your own mobile app

Customizing your site on the Wix member apps

Managing your site on the Wix member apps

Using mobile apps as a member

Using the Wix member apps

Mobile apps for your customers

Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

Wix domains

Domains purchased elsewhere

Transferring domains

Managing domains

Troubleshooting domains

Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.

Setting up your store

Managing products and categories

Setting up shipping & fulfillment

Setting up payment and checkout

Designing your store

Managing your orders

Managing store inventory

Managing the Members Area

Managing store emails

Promoting stores sales

Dropshipping with Wix Stores

Wix Stores

Business solutions & apps

Get tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.

Managing your business

Get tools to grow your business and web presence.

Ranking Higher on Search Results