With Google Analytics, you can track information about people who visit your site. You can see information like the number of visitors to a page, where visitors come from, how long they stay, and what...

Tracking Events on Your Wix Site with a Google Analytics Measurement ID

<div data-component-type="text"><div>With Google Analytics, you can track information about people who visit your site. You can see information like the number of visitors to a page, where visitors come from, how long they stay, and what keywords they use to find your site.</div></div><div data-component-type="text"><div>Follow the steps in this article to get the measurement ID of your Google Analytics property and connect Google Analytics to your site.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Before you begin:</div><div class="info-content"><div>To use Google Analytics with your site, you must have a <a data-composite="true" href="https://www.wix.com/upgrade/website" target="">Premium</a> site and a <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-domain-you-own-to-your-wix-site" target="">connected domain</a>.</div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li>  <li>You should make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="">Learn more about Google Analytics and the GDPR</a></li>  <li>If your site <a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="_blank">uses a cookie banner</a>, Google Analytics will only gather data after a visitor provides consent and approves using the relevant cookies. For this reason, it is normal if you see a drop in your Google Analytics numbers. However, if you don't have a cookie banner and a site visitor comes from a country that requires consent (e.g. those covered by GDPR) no data is sent to Google Analytics. Google only tracks sessions where visitors give explicit consent.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-get-your-google-analytics-4-property-id" level="3">Step 1 | Get your Google Analytics 4 property ID</h2></div><div data-component-type="text"><div>First, you need to create a Google Analytics 4 (GA4) property in your Google Analytics account and get its measurement ID. </div></div><div data-component-type="heading"><h2 id="" level="4">To get your GA4 property ID:</h2></div><div data-component-type="text"><ol>
  <li>Sign in to <a data-composite="true" href="https://analytics.google.com/analytics/web/" target="_blank">your Google Analytics account</a>. </li>  <li>Click <strong>Admin</strong> at the bottom left.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/07/13/6630d42c-fa2a-4ff3-9a96-364c8b5962a4/bca8b1f5-33d9-4155-9efd-159e18f5d74d.png" alt="Accessing the Admin section of your Google Analytics account" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>+ Create Property</strong>.</li>  <li>Enter a property name. </li>  <li>Choose your reporting time zone and currency from the drop-down menus.</li>  <li>Click <strong>Next</strong>.</li>  <li>Select your type of business from the <strong>Industry category </strong>drop-down.</li>  <li>Select your business size.</li>  <li>Choose the information you want to track under <strong>How do you intend to use Google Analytics with your business?</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/07/13/f000266e-e8ce-4b4e-8651-1dea450b835d/0112b10d-a5c1-477a-95ee-d5e44aae5066.png" alt="Selecting your intended uses for your property in Google Analytics." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Create</strong>.</li>  <li>Choose <strong>Web</strong> under <strong>Choose a platform</strong>.</li>  <li>Add your website URL and a stream name under <strong>Set up your web stream</strong>.</li>  <li>Click the Settings icon.</li>  <li>Click <strong>Show advanced settings</strong> under <strong>Page views</strong>.</li>  <li>Deselect the <strong>Page changes based on browser history events </strong>checkbox.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/07/13/124e8201-f4d3-448e-8481-814be5d247d9/84c10811-770d-4851-87ac-82ea349c77d3.png" alt="Deselecting tracking changes based on browser history events." /></div></div><div data-component-type="text"><ol>
  <li>Disable the <strong>Site search</strong> toggle.</li>  <li>Click <strong>Save</strong>.</li>  <li>Click <strong>Create stream</strong>.</li>  <li>Copy your <strong>Measurement ID</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2022/07/13/37849e27-55e0-4e42-870c-700bed0e8cd7/4d9a5fb3-b04b-43e9-95be-363a414d6652.png" alt="Copying your measurement ID in Google Analytics" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-add-your-google-analytics-measurement-id-to-your-wix-site" level="3">Step 2 | Add your Google Analytics Measurement ID to your Wix site</h2></div><div data-component-type="text"><div>Add your Google Analytics measurement ID to Marketing Integrations in your dashboard to connect Google Analytics to your site.</div></div><div data-component-type="heading"><h2 id="" level="4">To add your measurement ID:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="_blank">Go to Marketing Integrations</a> in your site's dashboard.</li>  <li>Click <strong>Connect </strong>under <strong>Google Tag</strong>. <br />
<strong>Note: </strong>Google Tag unifies Google Analytics, Google Ads and other Google products. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/google-tag-unification" target="">Google Tag Unification</a>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/11/11/3a88c252-d760-41b0-be79-5eb20b8a9f9a/a9009d7d-b7c7-4c17-8a17-8c10c09045b9.png" alt="Connecting Google Tag in your site's dashboard" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Add Google Tag ID</strong>. </li>  <li>Paste your Google Analytics Measurement ID in the pop-up.<br />
<strong>Note:</strong> Make sure that there are no extra spaces before the code. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/11/11/b1323a7f-c50f-4bc8-a31f-c62d947e1f21/d48ca985-c097-4a53-ae09-de3ca5ee1515.png" alt="Adding your measurement ID to your site." /></div></div><div data-component-type="text"><ol>
  <li>(Optional) Select the IP Anonymization checkbox if you want to hide your site visitors’ IP addresses from Google. </li>  <li>Click <strong>Save</strong>. </li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>It may take some time before you see statistics in your Google Analytics account.</div></div></div></div>

Using Google Analytics can help you gain valuable insights into your site performance. Click a question below to learn more.How long does it take until I start to see statistics in Google Analytics?Ty...

Google Analytics FAQs

<div data-component-type="text"><div>Using Google Analytics can help you gain valuable insights into your site performance. Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long does it take until I start to see statistics in Google Analytics?</h4><div class="collapsible-content"><div>Typically it takes 24-48 hours before you can view your stats after setting up your tracking code. If you can't see the statistics, it's a good idea to make sure that your <a data-composite="true" href="https://support.wix.com/en/article/wix-domain-assistant-3777632" target="">domain is connected to Wix</a>. Other factors such as high traffic can also affect processing time.</div><div><br /></div><div>If you are still having problems viewing your statistics, try signing out of your Google Analytics account and then signing back in.</div> </div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I have embedded or redirected my site. Why is Google Analytics not working?</h4><div class="collapsible-content"><div>Wix supports embedding sites only to social networks (Facebook, for example). We host all of your Wix sites on our servers. The advantages of using Wix as your host includes improvements to your site's loading time, search engine optimization, using Google Analytics and more.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use Google Analytics if I use the free Wix site version?</h4><div class="collapsible-content"><div>It is not possible to use Google Analytics with a free Wix site. This is because Google Analytics requires that you have your own URL (e.g. www.mystunningwebsite.com). This service is therefore only available when you <a data-composite="true" href="https://www.wix.com/upgrade/website?referralAdditionalInfo=HelpCenter" target="_blank">upgrade your site</a> and connect a domain to it.  </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use Google Analytics on my mobile-friendly site?</h4><div class="collapsible-content"><div>Yes. Using Google Analytics for your mobile-friendly site works the same as it does for your desktop site.</div><div><br /></div><div>The desktop and mobile versions of your site represent different viewing modes of the same site, which share the same domain.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Google Analytics not working?</div><div class="info-content"><div>Various reasons can cause Google Analytics to not work properly with your site. <a data-composite="true" href="https://support.wix.com/en/article/troubleshooting-google-analytics" target="">Troubleshoot Google Analytics Issue</a></div></div></div></div>

Adding a Google Analytics Tracking ID to your Wix site lets you track the number of visitors to your site, where they come from, how long they stay, what keywords they use to find your site, and more....

Troubleshooting Google Analytics

<div data-component-type="text"><div>Adding a <a href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property" target="">Google Analytics Tracking ID</a> to your Wix site lets you track the number of visitors to your site, where they come from, how long they stay, what keywords they use to find your site, and more. </div></div><div data-component-type="text"><div>If you're experiencing issues using Google Analytics, try the following troubleshooting steps:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 1 | Make sure your domain is connected to Wix correctly</h4><div class="collapsible-content"><div>You can check your domain connection using <a href="https://support.wix.com/en/article/wix-domain-assistant-3777632" target="_blank">Wix Domain Assistant</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 2 | Make sure you haven't added the HTML element</h4><div class="collapsible-content"><div>Check to make sure you haven't added Google Analytics using the HTML tool.<br />
<a href="https://support.wix.com/en/article/wix-editor-embedding-a-site-or-a-widget" target="">Learn More</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 3 | Make sure you haven't added Google Analytics multiple times</h4><div class="collapsible-content"><div>Check that you haven't added Google Analytics to both Google Tag Manager and <a target="_blank" href="https://www.wix.com/my-account/site-selector/?buttonText=Open%20Marketing%20Integrations&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/marketing-integration/">Marketing Integrations</a>. </div><div><br /></div><div>If you've added it in multiple locations, remove it from one of the locations to allow Google Analytics to work properly. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 4 | Use DebugView to check your Google Analytics connection</h4><div class="collapsible-content"><div>After adding your Google Analytics (GA4) tracking code to your Wix site, it may take some time before you see statistics in your Google Analytics account.</div><div><br /></div><div>If you are no longer receiving data in Google Analytics, you can use Google's DebugView to troubleshoot connection issues. DebugView shows you the events that Analytics collects in real time.</div><div><br /></div><div><a data-composite="true" href="https://support.google.com/analytics/answer/7201382" target="_blank">Learn more about using DebugView</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Step 5 | Check if you have a cookie banner on your site</h4><div class="collapsible-content"><div>When you add the cookie banner to your site, it automatically disables the usage of non-essential cookies and scripts until your visitor provides consent. <a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="">Learn More</a></div><div><br /></div><div>As a result, Google Analytics will only collect information after a visitor approves using the relevant cookies. </div><div><br /></div><div><strong>Note about Google Analytics and cookie banners:</strong></div><ul>
  <li>Using a cookie banner on your site can reduce the site traffic recorded by GA4. This is because some visitors might not give their consent to be tracked. For this reason, it is normal if you see a drop in your Google Analytics numbers. </li>  <li>Due to recent regulations that apply to Google, if you don't have a cookie banner on your site and a site visitor comes from a country that requires consent (e.g. those covered by GDPR) no data is sent to Google Analytics. Google only tracks sessions when visitors give explicit consent. As you know your target audience best, use this information to make an informed decision about whether to add a cookie banner.</li></ul></div></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>You should make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="">Learn more about Google Analytics and the GDPR</a></li>  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li></ul></div></div></div>

This is the result of an affiliate scheme (referral spam). The intention is for you, as the Google Analytics account owner, to attempt to verify the legitimacy of the hit and therefore click the link,...

Google Analytics Displaying Incorrect Source/Landing Page URLs

<div data-component-type="text"><div>This is the result of an affiliate scheme (referral spam). The intention is for you, as the Google Analytics account owner, to attempt to verify the legitimacy of the hit and therefore click the link, leading to their site.</div></div><div data-component-type="text"><div>This scheme is in no way related to Wix. The Google Analytics events are randomly generated, and by chance are associated with your Google Analytics account.</div></div><div data-component-type="text"><div>Google Analytics does have specific filters to remove these types of results which you can use if you choose to. Wix cannot provide support for setting up filters as this is a Google product. You can learn more on Google's <a data-composite="true" href="https://support.google.com/analytics/answer/10227574?hl=en" target="_blank">Support</a> page.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>This technique does not damage your site in any way, including your site's ranking in Google. The only effect that you might notice is some inaccuracies in your Google Analytics results.</li>  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li></ul></div></div></div>

Wix automatically sends events to Google Analytics about your Wix Bookings services on your site. Receive detailed data related to your services, such as customer behavior and popular booking times, t...

Using Google Analytics with Wix Bookings

<div data-component-type="text"><div>Wix automatically sends events to Google Analytics about your <a data-composite="true" href="https://support.wix.com/en/article/wix-bookings-about-wix-bookings" target="_blank">Wix Bookings</a> services on your site. Receive detailed data related to your services, such as customer behavior and popular booking times, to analyze key metrics and identify trends.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What other events can I see on Google Analytics?</h4><div class="collapsible-content"><div>The events you see in your Google Analytics account are:</div><ul>
  <li><strong>Product Impression</strong>: When a visitor views a service you offer.</li>  <li><strong>Product Click</strong>: When a visitor clicks on a button or link that redirects to a service page.</li>  <li><strong>View Content: </strong>When a visitor views a service page.</li>  <li><strong>Initiate Checkout</strong>: When a visitor clicks on the &quot;Book Now&quot; button.</li>  <li><strong>Start Payment</strong>: When the visitor is asked to pay (but before he adds his payment information).</li>  <li><strong>Add Payment Info</strong>: After the visitor added his payment information.</li>  <li><strong>Purchase: </strong>When a visitor books a service and is taken to the &quot;Thank-you&quot; page.</li></ul></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to get started?</div><div class="info-content"><div>Begin by <a data-composite="true" href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property" target="_blank">installing Google Analytics</a> on your site.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-event-data-in-google-analytics" level="3">Viewing event data in Google Analytics</h2></div><div data-component-type="text"><div>Track and monitor event data directly in Google Analytics. Choose to view a specific report or see all events to help you gain valuable insights into your site performance.</div></div><div data-component-type="heading"><h2 id="" level="4">To view event data in Google Analytics:</h2></div><div data-component-type="text"><ol>
  <li>Sign in to your Google Analytics. </li>  <li>Click <strong>Reports</strong> on the left.</li>  <li>Click <strong>Monetization</strong>.</li>  <li>Select the report you want to view.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul><li>You can see all of the events by clicking <strong>Behavior </strong>and then <strong>Events</strong>. </li><li>It can take a few days until the reports start receiving data. </li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="important-information-about-using-google-analytics" level="3">Important information about using Google Analytics</h2></div><div data-component-type="text"><div>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</div></div><div data-component-type="text"><div>You should also make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="_blank">Learn more about Google Analytics and the GDPR</a>.</div></div>

Important:
  You should make sure that your use of Google Analytics is compliant with local data protection regulations. Learn more about Google Analytics and the GDPR  By using this service, you are ...

Using Google Analytics with your Wix Stores

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>You should make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="">Learn more about Google Analytics and the GDPR</a></li>  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li></ul></div></div></div><div data-component-type="text"><div>Wix automatically sends events to Google Analytics about your <a href="https://support.wix.com/en/article/wix-stores-about-wix-stores">Wix Stores</a> products on your site.</div></div><div data-component-type="heading"><h2 id="" level="3">To start using Google Analytics with Wix Stores:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property" target="">Install Google Analytics</a> on your site. </li>  <li><a data-composite="true" href="https://support.google.com/analytics/answer/6014841?hl=en&amp;ref_topic=6014839#zippy=%2Cin-this-article" target="_blank">Enable Enhanced eCommerce</a> in Google Analytics.</li></ol></div><div data-component-type="line"><hr line-style="thick" /></div><div data-component-type="text"><div>The events you see in your Google Analytics account are:</div><ol>
  <li><strong>Product Impression</strong>: When a visitor views a product you offer.</li>  <li><strong>Product Click</strong>: When a visitor clicks on a button or link that redirects to a product page.</li>  <li><strong>View Content: </strong>When a visitor views a product page.</li>  <li><strong>Initiate Checkout</strong>: When a visitor clicks on the &quot;Buy Now&quot; button.</li>  <li><strong>Add To Cart:</strong> When a visitor adds a product to his cart.</li>  <li><strong>Remove From Cart: </strong>When a visitor removes a product from his cart.</li>  <li><strong>Start Payment</strong>: When the visitor is asked to pay (but before he adds his payment information).</li>  <li><strong>Add Payment Info</strong>: After the visitor added his payment information.</li>  <li><strong>Purchase: </strong>When a visitor purchases a product and is taken to the &quot;Thank-you&quot; page.</li></ol></div><div data-component-type="heading"><h2 id="" level="3">To see the event data in Google Analytics:</h2></div><div data-component-type="text"><ol><li>Sign in to your Google Analytics. </li><li>Click <strong>Conversions </strong>in the left-hand side.</li><li>Click <strong>Ecommerce</strong>.</li><li>Select the report you want to view.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul><li>You can see all of the events by clicking <strong>Behavior </strong>and then <strong>Events</strong>. </li><li>It can take a few days until the reports start receiving data. </li></ul></div></div></div>

Tracking Chat Events on Your Site with Google Analytics

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>You should make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="">Learn more about Google Analytics and the GDPR</a></li>  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li></ul></div></div></div><div data-component-type="text"><div>Keep track of potential leads coming from Wix Chat. Use Google Analytics to get information about every interaction with your chat window and reach out to those who left their contact details. To get started, <a href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property">connect Google Analytics to your site</a>.  </div></div><div data-component-type="heading"><h2 id="" level="3">Which chat events can I track?</h2></div><div data-component-type="text"><div>By default, Wix sends information to Google Analytics about the following chat events: </div></div><div data-component-type="text"><ul><li><strong>Leads:</strong> Whenever a visitor submits the contact form in the chat. </li><li><strong>Engagement: </strong>Whenever a visitor opens or closes the chat window.</li></ul></div><div data-component-type="text"><div>Use the table below to learn how Google Analytics displays each event:</div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th data-column-width="217"><div>Event Trigger</div></th><th data-column-width="167"><div>Event Category</div></th><th data-column-width="178"><div>Event Action</div></th><th data-column-width="138"><div>Event Label</div></th></tr></thead><tbody><tr><td><div>Leads from Wix Chat</div></td><td><div>Lead</div></td><td><div>Chat - Online Form Submitted</div></td><td><div>Chat</div></td></tr><tr><td><div>Engagement with Wix Chat</div></td><td><div>Engagement</div></td><td><div>There are two possible actions:</div><ul>
  <li>Chat - Opened</li>  <li>Chat - Closed</li></ul></td><td><div>Chat</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="" level="4">To view the events in your Google Analytics account:</h2></div><div data-component-type="text"><ol><li>Sign in to your <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> account. </li><li>Go to the relevant View, located in the top left corner.<br /><strong>Note:</strong> If you only have 1 view in your Google Analytics account the View will appear automatically on your home page. </li><li>Click <strong>Behavior</strong> in the menu on the left.</li><li>Click <strong>Events</strong>.</li><li>Click <strong>Overview</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>It can take up to 24 hours for your events to appear in Google Analytics. </div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Use the Google Analytics Real-Time report to test your events and make sure they're logged. <a href="https://support.google.com/analytics/answer/1638635?hl=en" target="_blank">Learn More</a></div></div></div></div>

Tracking Quick Action Bar Events with Google Analytics

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>You should make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="">Learn more about Google Analytics and the GDPR</a></li>  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li></ul></div></div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th data-column-width="164"><div>Event Trigger</div></th><th data-column-width="159"><div>Event Category</div></th><th data-column-width="253"><div><strong>Event </strong>Action</div></th><th data-column-width="124"><div><strong>Event </strong>Label</div></th></tr></thead><tbody><tr><td><div>Leads from the Quick Action bar</div></td><td><div>Lead</div></td><td><div>There are several possible actions:</div><ul>
  <li>{{<strong>Phone</strong>}} clicked</li>  <li>{{<strong>Email</strong>}} clicked</li>  <li>{{<strong>WhatsApp</strong>}} clicked</li>  <li>{{<strong>LINE</strong>}} clicked</li></ul></td><td><div>Mobile Action Bar</div></td></tr><tr><td><div>Engagement with the Quick Action bar</div></td><td><div>Engagement</div></td><td><div>Clicked any button on the menu that isn't considered a lead. </div><div><br /></div><div>{{<strong>ITEM_LABEL</strong>}} clicked </div></td><td><div>Mobile Action Bar</div></td></tr></tbody></table></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="text"><div>Using Google Analytics, you can track any visitor's interaction with the Quick Action bar on your mobile site. Get notified for every time a user engages or tries to contact you through the Quick Action bar. To get started, <a href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property">connect Google Analytics to your site</a>. </div></div><div data-component-type="heading"><h2 id="" level="3">Which events can I track?</h2></div><div data-component-type="text"><div>By default, Wix sends information to Google Analytics about the following Quick Action bar events: </div></div><div data-component-type="text"><ul><li><strong>Leads: </strong>Whenever a visitor on your mobile site tries to contact you using the Quick Action bar, by clicking the phone, email, WhatsApp or LINE buttons. </li><li><strong>Engagement: </strong>When a visitor clicks any other item on your mobile site's Quick Action bar.</li></ul></div><div data-component-type="text"><div>Use the table below to learn how Google Analytics displays each event:</div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th data-column-width="164"><div>Event Trigger</div></th><th data-column-width="159"><div>Event Category</div></th><th data-column-width="253"><div><strong>Event </strong>Action</div></th><th data-column-width="124"><div><strong>Event </strong>Label</div></th></tr></thead><tbody><tr><td><div>Leads from the Quick Action bar</div></td><td><div>Lead</div></td><td><div>There are several possible actions:</div><ul>
  <li>{{<strong>Phone</strong>}} clicked</li>  <li>{{<strong>Email</strong>}} clicked</li>  <li>{{<strong>WhatsApp</strong>}} clicked</li>  <li>{{<strong>LINE</strong>}} clicked</li></ul></td><td><div>Mobile Action Bar</div></td></tr><tr><td><div>Engagement with the Quick Action bar</div></td><td><div>Engagement</div></td><td><div>Clicked any button on the menu that isn't considered a lead. </div><div><br /></div><div>{{<strong>ITEM_LABEL</strong>}} clicked </div></td><td><div>Mobile Action Bar</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="" level="4">To view the events in your Google Analytics account:</h2></div><div data-component-type="text"><ol>
  <li>Sign in to your <a data-composite="true" href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> account. </li>  <li>Click <strong>Reports </strong>in the menu on the left.</li>  <li>Select <strong>Engagements</strong>.</li>  <li>Select <strong>Events</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>It can take up to 24 hours for your events to appear in Google Analytics. </div></div></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Use the Google Analytics Real-Time report to test your events and make sure they're logged. <a href="https://support.google.com/analytics/answer/1638635?hl=en" target="_blank">Learn More</a></div></div></div></div>

If you lose access to your Google Analytics account for any reason, Google may require that you add a .txt file to your site's top-level domain (root of the domain) in order to verify that you own it....

Request: Adding a .txt File to the Top-Level Domain for Google Analytics Verification

<div data-component-type="text"><div>If you lose access to your Google Analytics account for any reason, Google may require that you add a .txt file to your site's top-level domain (root of the domain) in order to verify that you own it. However, it's currently not possible to add this kind of file to your Wix site. </div></div><div data-component-type="text"><div>To resolve this issue, we recommend contacting Google and requesting an alternative verification method, such as adding a dedicated meta tag. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Workaround:</div><div class="info-content"><div>You can try <a data-composite="true" href="https://support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages" target="">adding a meta tag</a> with the following information to the page that you set as <a data-composite="true" href="https://support.google.com/analytics/answer/3467852" target="_blank">the Default URL</a> of your property in Google Analytics. Replace the placeholder text with your email address, UA-ID, and the date. </div><div><br /></div><div>GooGhywoiu9839t543j0s7543uw1 - pls add {INSERT YOUR EMAIL ADDRESS} to GA account {INSERT YOUR UA-ID} with ‘Manage Users and Edit’ permissions - date {INSERT THE DATE}.&quot;</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated</div></div>

Using Google Analytics with Wix Pricing Plans

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>You should make sure that your use of Google Analytics is compliant with local data protection regulations. <a data-composite="true" href="https://support.wix.com/en/article/about-google-analytics-and-the-gdpr" target="">Learn more about Google Analytics and the GDPR</a></li>  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li></ul></div></div></div><div data-component-type="text"><div>Wix automatically sends <a href="https://support.wix.com/en/article/pricing-plans-an-overview" target="">Wix Pricing Plans</a> events to Google Analytics.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">To see Pricing Plans events in Google Analytics:</div><div class="info-content"><ul>
  <li><a href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property" target="">Add Your Google Analytics Tracking ID to Your Wix Site</a></li>  <li><a href="https://support.google.com/analytics/answer/6032539?hl=en" target="_blank">Enable Enhanced eCommerce in Google Analytics</a></li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="pricing-plan-events-in-google-analytics" level="3">Pricing Plan Events in Google Analytics</h2></div><div data-component-type="text"><div>The events you see in your Google Analytics account are:</div><ul>
  <li><strong>Product Impression</strong>: When a visitor views Pricing Plans you offer.</li>  <li><strong>Product Click</strong>: When a visitor clicks on a button or link that selects a Pricing Plan.</li>  <li><strong>View Content</strong>: When a visitor sees the selected plan details page.</li>  <li><strong>Select Payment</strong>: a visitor selects a preferred method of payment.</li>  <li><strong>Initiate Checkout</strong>: When a visitor clicks on the &quot;Buy Now&quot; button.</li>  <li><strong>Purchase</strong>: When a visitor completes the purchase and is redirected to the &quot;Thank you&quot; page.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="find-event-data-in-google-analytics" level="3">Find Event Data in Google Analytics</h2></div><div data-component-type="text"><ol>
  <li>Sign in to your <a target="_blank" href="http://www.google.com/analytics/">Google Analytics</a> account.</li>  <li>Click <strong>Conversions</strong> on the left side.</li>  <li>Click <strong>Ecommerce</strong>.</li>  <li>Select the report you want to view, or to see all events:
    <ol>
      <li>Click <strong>Behavior</strong>.</li>      <li>Click <strong>Events</strong>.</li>    </ol>  </li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Note:</div><div class="info-content"><div>It can take a few days until the reports start receiving data.</div></div></div></div>

In the past few months, there have been some legal and regulatory decisions in the European Union about Google Analytics and whether using it is compliant with the GDPR.  Learn more about Google Analy...

About Google Analytics and the GDPR

<div data-component-type="text"><div>In the past few months, there have been some legal and regulatory decisions in the European Union about Google Analytics and whether using it is compliant with the GDPR.  <a data-composite="true" href="https://blog.google/around-the-globe/google-europe/google-analytics-facts/" target="_blank">Learn more about Google Analytics’ data privacy approach</a></div></div><div data-component-type="text"><div>We offer our users a wide range of tools to help them grow their business and internet presence, including Google Analytics. However, the decision whether or not to use Google Analytics on your website is yours, and Google Analytics is only used on your site if you actively connect it.</div></div><div data-component-type="text"><div>If you choose to use Google Analytics, we encourage you to check the privacy controls settings on the Google Analytics dashboard and apply the relevant settings according to your jurisdiction’s laws and regulations. <a data-composite="true" href="https://support.google.com/analytics/answer/9019185" target="_blank">Learn more about Google Analytics privacy controls</a></div></div><div data-component-type="text"><div>If needed, you can consult with a local attorney to advise you whether the use of Google Analytics on your website is compliant with your local laws.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>The Google Analytics integration is applied to your whole website. If you have reason to believe that you should not use Google Analytics on a specific page on your website, you should not use this integration.</li>  <li>You can use IP anonymization to hide your site visitors IP addresses from Google if required. <a data-composite="true" href="https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property#step-2-add-your-google-analytics-property-to-your-wix-site" target="">Learn how to use IP anonymization</a></li></ul></div></div></div>

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