Using Google Analytics with your Wix Stores

2 min read
  • You should make sure that your use of Google Analytics is compliant with local data protection regulations. Learn more about Google Analytics and the GDPR
  • By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.
Wix automatically sends events to Google Analytics about your Wix Stores products on your site.

To start using Google Analytics with Wix Stores:

  1. Install Google Analytics on your site. 
  2. Enable Enhanced eCommerce in Google Analytics.

The events you see in your Google Analytics account are:
  1. Product Impression: When a visitor views a product you offer.
  2. Product Click: When a visitor clicks on a button or link that redirects to a product page.
  3. View Content: When a visitor views a product page.
  4. Initiate Checkout: When a visitor clicks on the "Buy Now" button.
  5. Add To Cart: When a visitor adds a product to his cart.
  6. Remove From Cart: When a visitor removes a product from his cart.
  7. Start Payment: When the visitor is asked to pay (but before he adds his payment information).
  8. Add Payment Info: After the visitor added his payment information.
  9. Purchase: When a visitor purchases a product and is taken to the "Thank-you" page.

To see the event data in Google Analytics:

  1. Sign in to your Google Analytics. 
  2. Click Conversions in the left-hand side.
  3. Click Ecommerce.
  4. Select the report you want to view.
  • You can see all of the events by clicking Behavior and then Events
  • It can take a few days until the reports start receiving data. 

Did this help?