About Marketing Integrations
In this article
- Marketing integrations options
- Adding marketing integrations to your site
With marketing integrations, you can seamlessly connect your favorite marketing tools with your site. By integrating tools such as Google Analytics, Google Ads, and Meta Pixel, you can measure your online campaigns, gather valuable insights about your visitors, and make data-driven decisions.
Wix also includes native tools such as Event Manager, which helps you scan your site for trackable events and set up Google Ads conversions without writing code.
For example, a small business owner can use these integrations to track visitor behavior and improve their ad targeting, which can boost customer engagement. These tools are easy to set up, with most business events pre-configured to ensure compliance with GDPR and other essential privacy regulations.
Important:
By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's privacy policy and terms of use prior to your use of such third-party service. You acknowledge that Wix is not liable for any loss or damage resulting from your use of such third-party services, including any liability arising from any personal data exchanged between you and such third-party.
Before you begin:
To use marketing integrations, you need to
upgrade your site and
connect a domain.
Marketing integrations options
Connect to a suite of pre-built tools designed to enhance your marketing effectiveness. These tools help you gather statistics, create remarketing flows, and upload your products and services to leading ecommerce platforms.
You can choose from the following integrations to connect to your site:
| Integration | What you can use it for | Why with Wix? |
|---|---|---|
Connect a Google Tag to your Wix site in order to use Google Analytics.
Google Analytics is a versatile solution that collects data from websites, helping you analyze your site performance. Connect to
Google Analytics to generate reports on site visitors, site traffic, marketing campaign statistics, and more.
|
Wix provides a set of ready-to-use
business events to streamline the process. No further configuration is needed and all the required reports are available right away.
| |
Scan your site to detect trackable events and set up Google Ads conversions without writing code. Choose which events to track and count as conversions across your connected marketing tools.
|
Wix detects trackable custom events on your site such as clicks, and helps you set up conversion tracking without custom code or Velo edits.
| |
Track your Facebook campaigns, see conversion rates, and more.
Meta Conversions API (CAPI) is a technology offered by Meta that complements the functionality of the Meta Pixel. This allows businesses to send directly measured web events from Wix servers to Meta's servers.
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Wix offers Meta Pixel & CAPI as a native solution, without the need of installing additional apps or plugins, enhancing data accuracy with a server-to-server connection. This also bypasses the risks of using browser-based tracking only, like losing events due to pop-up banners and blockers.
Once connected, all
events are sent automatically through the server and browser without any additional setup or cost.
| |
Use Google Tag Manager to implement a tag management system.
Keep your tags and third party code snippets updated and organized in one convenient location.
Please note: Avoid installing Google Tag and Google Tag Manager together, as they may conflict with each other.
|
Wix provides a set of
business events compatible with the Google Analytics format, easily customizable to other analytics and marketing platforms.
| |
Google Ads Conversions measure events when a site visitor successfully completes a business funnel by purchasing a product, booking a service, or submitting a lead form.
|
Add a Google Ads Conversions destination to your Google Tag. This represents the basic level of conversion tracking. For more granular reporting, consider using
Google Tag Manager,
Google Analytics, or
Custom Code.
| |
Use Wix's TikTok Pixel integration to add a pixel to your site and gain insights into your audience.
Track conversions to your site for your Tiktok ad campaigns and get data that you can use to optimize your ads and improve your retargeting. Tracking also improves remarketing and automatically optimizes cost per click.
|
Wix provides a set of ready-to-use
business events to streamline the process. No further configuration is needed to properly report conversions.
| |
Promote your store products on Facebook through different sales channels.
Automatically update your Facebook Catalog with important information about your products such as the name, description, and price.
|
Wix creates the Facebook Catalog data file for you. If you have a store that contains products, the file is generated automatically by Wix.
The file is structured in accordance with Facebook requirements. It is ready to be uploaded and synced with Facebook in the periodical bases, so your Facebook or Instagram store will always have updated information about your product prices and availability.
| |
Add products from your Wix Stores to your Google Merchant Center catalog.
Promote your store products on Google and schedule regular updates so that your catalog is up to date with any changes that you make.
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Wix creates the Google Merchant Center feed for you, so you don't need to manually update your data. The feed helps you showcase your products in Google Shopping listings, Google Search, Google Images, and the Google Shopping tab. You can also create Google Ads for products.
Your Google Merchant Center feed will always have updated information about your products prices and availability, providing a visually rich experience for users searching for products.
| |
Measure and analyze the behavior of your site's visitors.
Get detailed traffic data about your desktop and mobile visitors in real time and identify the channels that drive your audience to your site.
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Access and analyze website data with ease, track conversions, and optimize your sites for better performance, all within the familiar environment of the Wix dashboard.
This integration streamlines the process of gathering insights and implementing improvements, enhancing the effectiveness of your sites.
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Add your own Authorized Digital Sellers (ads.txt) file and control who’s allowed to advertise on your site.
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Using ads.txt with Wix allows you to ensure your ad inventory is properly protected and monetized. This integration simplifies the process and helps you maintain trustworthy ad campaigns across your site.
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Learn more about event tracking by service:
Adding marketing integrations to your site
You can add integrations to your site from the
Marketing Integrations section of your site's dashboard.
To add an integration:
- Go to Marketing Integrations in your site's dashboard.
- Find the integration that you want to add.
- Click Connect.
- Follow the instructions to complete the setup.
Can't find the app you're looking for?
If there are apps you'd like to add that aren't displayed in
Marketing Integrations, there are
alternative ways to add them.
