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In this article
  • Google Analytics & Google Tag Manager
  • Facebook
  • TikTok Pixel
  1. Home
  2. Promoting your site
  3. Marketing integrations and tracking
  4. Other tools & integrations
  5. Event Tracking by Service

Event Tracking by Service

In this article
  • Google Analytics & Google Tag Manager
  • Facebook
  • TikTok Pixel
Some marketing integrations come with a list of pre-defined events that are available 'out of the box' once installed. Click an integration below to learn more about the pre-defined events for that service. Once you connect an integration, the events automatically start reporting.
Note:
Google Merchant Centre (GMC) and Facebook Catalog integrations do not track events. These integrations help you manage your product feed.

Google Analytics & Google Tag Manager

These events help you track and monitor activity in reports and set up conversions.
EventDescriptionWix apps
page_view
When any page is loaded
All apps
when the user has been presented with a list of items of a certain category
Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants
an item was selected from a list
Wix Stores, Pricing Plans, Wix Bookings, Wix Events,  Wix Restaurants
some content was shown to the user. Use this event to discover the most popular items viewed
Wix Stores, Pricing Plans, Wix Bookings, Wix Events,  Wix Restaurants
an item was added to a cart for purchase
Wix Stores, Wix Restaurants
an item was removed from a cart
Wix Stores, Wix Restaurants
a user has begun a checkout
Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
one or more items is purchased by a user.
Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)
a user has signed up for an account
General
lead has been generated, through a form submission or initiating a chat conversation 
Wix Forms, Quick Action Bar Mobile, Form in chat
Widget View
When a site visitor has been presented with  a list of upcoming events
Wix Events
RSVP Submit
When a site visitor RSVPs to an event
Wix Events
Select Date
 When a site visitor selects a date of appointment
Wix Bookings

Facebook

EventDescriptionWix apps
Pageview
When any page is loaded
All
View content
some content was shown to the user. Use this event to discover the most popular items viewed
Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants
Add to cart
an item was added to a cart for purchase
Wix Stores, Wix Events,  Wix Restaurants
Initiate checkout
a user has begun a checkout
Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants,
Wix Events
Add payment info
a user has submitted their payment information in an ecommerce checkout process
Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Purchase
one or more items is purchased by a user.
Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)
Complete Registration
a user has signed up for an account
General
lead
lead has been generated, through a form submission or initiating a chat conversation 
Wix Forms, Quick Action Bar Mobile, Form in chat

TikTok Pixel

EventDescriptionWix apps
Pageview
When any page is loaded
All
View content
some content was shown to the user. Use this event to discover the most popular items viewed
Wix Stores, Pricing Plans, Wix Bookings, Wix Events,  Wix Restaurants
Add to cart
an item was added to a cart for purchase
Wix Stores, Wix Events,  Wix Restaurants
Initiate checkout
a user has begun a checkout
Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Add payment info
a user has submitted their payment information in an ecommerce checkout process
Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Complete Payment
one or more items is purchased by a user.
Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)
Complete Registration
a user has signed up for an account
General
Submit Form
Subscribe
lead has been generated, through a form submission or initiating a chat conversation 
Wix Forms, Quick Action Bar Mobile, Form in chat

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