Event Tracking by Service
3 min read
Some marketing integrations come with a list of pre-defined events that are available 'out of the box' once installed. Click an integration below to learn more about the pre-defined events for that service. Once you connect an integration, the events automatically start reporting.
Note:
Google Merchant Centre (GMC) and Facebook Catalog integrations do not track events. These integrations help you manage your product feed.
In this article learn more about:
Google Analytics
These GA4 events help you track and monitor activity in reports. Use these events to set up conversion reports.
Event | Description | Wix apps |
|---|---|---|
page_view | When any page is loaded | General |
when the user has been presented with a list of items of a certain category | Wix Stores, Pricing Plans, Wix Restaurants | |
an item was selected from a list | Wix Stores, Pricing Plans, Wix Restaurants | |
some content was shown to the user. Use this event to discover the most popular items viewed | Wix Stores, Pricing Plans, Wix Restaurants | |
an item was added to a cart for purchase | Wix Stores, Wix Events | |
an item was removed from a cart | Wix Stores, Wix Bookings, Wix Events, Wix Restaurants | |
a user has begun a checkout | Wix Stores, Wix Events | |
a user has submitted their payment information in an ecommerce checkout process | Wix Stores, Wix Bookings, Wix Events, Wix Restaurants | |
one or more items is purchased by a user. | Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans | |
a user has signed up for an account | General | |
lead has been generated, through a form submission or initiating a chat conversation | General | |
Widget View | When a site visitor has been presented with a list of upcoming events | Events |
Select Date | When a site visitor selects a date of appointment | Bookings |
Google Tag Manager
Use the events to create triggers with variables in your GTM property.
Event | Description | Wix apps |
|---|---|---|
Pageview | When any page is loaded | All |
productImpression | when the user has been presented with a list of items of a certain category | Wix Stores, Wix Bookings, Wix Events, Pricing Plans, Wix Restaurants |
productClick | an item was selected from a list | |
viewContent | some content was shown to the user. Use this event to discover the most popular items viewed | |
addToCart | an item was added to a cart for purchase | |
removeFromCart | an item was removed from a cart | |
checkout | a user has begun a checkout | |
checkout Option | a user has submitted their payment information in an ecommerce checkout process | |
purchase | one or more items is purchased by a user. | |
signUp | a user has signed up for an account | |
lead | lead has been generated, through a form submission or initiating a chat conversation | |
Widget View | When a site visitor has been presented with a list of upcoming events | Events |
Select Date | When a site visitor selects a date of appointment | Bookings |
Event | Description | Wix apps |
|---|---|---|
Pageview | When any page is loaded | All |
View content | some content was shown to the user. Use this event to discover the most popular items viewed | |
Add to cart | an item was added to a cart for purchase | |
Initiate checkout | a user has begun a checkout | |
Add payment info | a user has submitted their payment information in an ecommerce checkout process | |
Purchase | one or more items is purchased by a user. | |
Complete Registration | a user has signed up for an account | |
lead | lead has been generated, through a form submission or initiating a chat conversation |
TikTok Pixel
Event | Description | Wix apps |
|---|---|---|
Pageview | When any page is loaded | All |
View content | some content was shown to the user. Use this event to discover the most popular items viewed | |
Add to cart | an item was added to a cart for purchase | |
Initiate checkout | a user has begun a checkout | |
Add payment info | a user has submitted their payment information in an ecommerce checkout process | |
Complete Payment | one or more items is purchased by a user. | |
Complete Registration | a user has signed up for an account | |
Submit Form Subscribe | lead has been generated, through a form submission or initiating a chat conversation |
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