The Wix Analytics Highlights page gives you a complete overview of your site's activity across all areas. The Highlights page gathers information from both analytics reports and overviews into one con...

Wix Analytics: About the Highlights Page

<div data-component-type="text"><div>The Wix Analytics Highlights page gives you a complete overview of your site's activity across all areas. The Highlights page gathers information from both analytics reports and overviews into one convenient and centralized hub to help you make informed business decisions. </div></div><div data-component-type="text"><div>You can find the <strong>Analytics Highlights</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        View your Analytics Highlights
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/analytics/highlights?&amp;title=Select%20Site&amp;buttonText=View+Analytics+Highlights" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Take me there
      </a>
  </div>
</div>
  
</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/10/07/12d5ad83-e62b-47f1-b2fe-a0815c515362/6f5b8b49-847e-4619-bb18-446f2db8946f.png" alt="A screenshot of the Analytics Highlights page on Wix" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="watch-site-visitors-in-real-time-and-chat-with-analytics-ai" level="3">Watch site visitors in real-time and chat with Analytics AI</h2></div><div data-component-type="text"><div>The top of the Highlights page gives you a glimpse of who is currently live on your site. Real-time visitor data is pulled from live activity in the past 5 minutes. If no live visitors are on your site, you'll see data from the last 30 minutes. Hover over a real-time visitor to see more detailed info about their current session. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-real-time-analytics" target="_blank">Learn more about real-time analytics</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/06/11/943a8437-a3a9-4038-bc03-99b55c8282a9/a2fd0601-e852-4afd-a7d8-cb1ae06aed10.jpg" alt="A screenshot of the real-time analytics section of the highlights page." /></div></div><div data-component-type="text"><div>You can also engage with the Analytics AI Assistant at the top of the Highlights page. Get answers to data related questions about your site, such as the number of site visits, top pages viewed, and more. To get ideas of what to ask the Analytics AI Assistant, click the text box to open a list of preset questions. You can also free type a question in the textbox.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/06/11/64e78476-a558-43e2-859d-e7d959ebfbe5/31d472c3-e5e2-4999-94b4-a6e611deb025.jpg" alt="A screenshot of the Wix Analytics AI Assistant with a preset question list open." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="analyze-key-site-statistics-and-customize-your-view" level="3">Analyze key site statistics and customize your view</h2></div><div data-component-type="text"><div>The key stats section pulls the most important statistics from across your site and shows you highlights from the last 30 days. Click <strong>Last 30 days</strong> drop-down to adjust the timeframe.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/01/1ebddbb8-2c63-4f33-90de-bb763a8ca25f/3572fa43-d147-4dee-a587-cb354da55fd2.png" alt="A screenshot of the key stats panel of the highlights page." /></div></div><div data-component-type="text"><div>You can also customize what appears in the key stats section. Click <strong>+Add Stats</strong> at the top right to add more metrics to this panel or remove irrelevant metrics. For example, if you sell subscriptions on your site you can choose to view new subscriptions. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>These key stats are also shown on your dashboard's Home page; any changes made will reflect in both places.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/24/7276073a-d710-4a9d-bdcb-99f3e2a28aae/3a4e1157-d415-47ce-b3bd-06ebe0759da4.png" alt="A screenshot of adding new metrics to the key stats panel." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="track-your-sales-and-view-top-sales-reports" level="3">Track your sales and view top sales reports</h2></div><div data-component-type="text"><div>If you are selling something on your site (e.g. products, services, subscriptions) the next section of the Highlights page offers a preview of the Sales Overview. View top selling items or services, track sales by traffic source, and get a snapshot of your top paying customers.</div></div><div data-component-type="text"><div>Click <strong>Go to Sales Overview</strong> at the top right of the section to see a full breakdown of your site's sales and transaction information. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="_blank">Learn more about the Sales Overview</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/06/11/54975a97-3b34-4ac2-b8af-cc669dad16dd/7d6591c3-843d-4b8d-96db-16ccb650c0c3.jpg" alt="A screenshot of the sales overview section of the Highlights page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="get-to-know-site-visitor-behavior-and-traffic-trends" level="3">Get to know site visitor behavior and traffic trends </h2></div><div data-component-type="text"><div>The next two sections of the Highlights page allow you to dig deeper into site visitor statistics as well as what actions they perform on your site's pages.</div></div><div data-component-type="text"><div>Get a quick overview of your site's traffic with sessions over time, top traffic sources, as well as sessions by location. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-traffic-sales-and-behavior-overviews" target="_blank">Learn more about the Traffic Overview</a>.</div></div><div data-component-type="text"><div>You can also see highlights of visitor behavior on your site, including top visited site pages, engagement statistics like average session duration, or your conversion funnel. Use stats such as '<a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#types-of-behavior-reports" target="">Most clicked buttons</a>' to prioritize where to place important info on your site. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-behavior-overview" target="_blank">Learn more about the Behavior Overview</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/10/20/01c3e49d-dfb4-4c61-b283-f5bf6cdea196/75e4c494-0469-4ebe-a06d-eda50c4b02b3.png" alt="A screenshot of the traffic and behavior overviews in the Analytics dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Record and review real visitor sessions to improve your site and visitor experience with <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-adding-and-setting-up-session-recordings" target="">Session Recordings</a>. Under <strong>Explore visitor engagement</strong>, click <strong>Get Session Recordings</strong> to get started or click <strong>Watch Session Recordings</strong> if you already set it up.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="view-your-marketing-performance-highlights" level="3">View your marketing performance highlights</h2></div><div data-component-type="text"><div>The Highlights page also offers a preview of the Marketing Overview. If your site is connected to <a data-composite="true" href="https://support.wix.com/en/article/verifying-your-site-with-google-search-console-5033765" target="_blank">Google Search Console,</a> you can see information about Top Google searches by clicks.</div></div><div data-component-type="text"><div>If you are running marketing efforts on your site, you can get highlights of your recent email campaigns and paid ad campaigns that were created with Wix. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-marketing-overview" target="_blank">Learn more about the Marketing Overview</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/06/11/4e2b71c9-fb96-4dad-a6d5-50bf83ef6943/f0f059b2-d3fd-4dc8-bc9f-de6a86066e59.jpg" alt="A screenshot of the Marketing Overview and performance section of the Highlights page." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>The Highlights page shows marketing data from the last 30 days, including today. If you go to the full Marketing Overview you will see data from the past 30 days up to yesterday.</li>  <li>The Highlights page shows real-time data whereas other pages (such as Analytics Reports or Behavior Overview) have a 1-hour delay. This may cause minor discrepancies in the data presented.</li>  <li>Wix Analytics does not track site visitors who have not provided consent to data collection.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Highlights page.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I access this page on my mobile device?</h4><div class="collapsible-content"><div>Yes, you can access your site's highlights on the go with the Wix app or Wix Studio app.</div><div><br /></div><div><strong>Wix app:</strong></div><ol>
  <li>Go to your site in the Wix app.</li>  <li>Tap <strong>Analytics </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2025/02/11/e5300035-3d83-48c6-a0a0-2f58b6101ce7/770edd2b-2ffb-4624-9b11-ebff77f7676d.png" /> at the bottom.</li></ol><div><br /></div><div><strong>Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Analytics Highlights.</strong></li></ol><div><br /></div><div><strong>Tip: </strong>Scroll down to see data for different overviews and pages, such as the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-traffic-sales-and-behavior-overviews" target="">Traffic Overview</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-insights-page" target="">Insights page</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I see a more in-depth breakdown of a specific metric?</h4><div class="collapsible-content"><div>You can go to the metric's overview page by clicking <strong>Go to X Overview</strong> at the top right of a section or see an Analytics report for that metric by clicking <strong>View Report </strong>beneath a statistic.</div><div><br /></div><div>You can also click the <strong>View Reports</strong> drop-down at the top right of the Highlights page to see a full list of your recently viewed or saved reports. The recommended reports provided are personalized based on your site's actual data and activity.</div></div></div></div>

Your Traffic Overview displays traffic patterns over time, identifying trends as well as highlighting opportunities for growth. Check your site's traffic metrics, like sessions by device, country, new...

Wix Analytics: Understanding the Traffic Overview

<div data-component-type="text"><div>Your Traffic Overview displays traffic patterns over time, identifying trends as well as highlighting opportunities for growth. </div></div><div data-component-type="text"><div>Check your site's traffic metrics, like sessions by device, country, new vs. returning visitors and more. In this article, you'll learn about all potential metrics you may see.</div></div><div data-component-type="text"><div>You can find the <strong>Traffic Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Curious about your site visitors?
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Ftraffic&amp;title=Select+a+Site&amp;primaryButtonText=View+Traffic+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Go to Traffic Overview
      </a>
  </div>
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/14/c67f052f-96b3-4476-a6aa-8cad0276d21b/ca1cb39a-3525-41f0-a3c6-48c70714d67b.png" alt="screenshot of traffic overview page from accessed from the dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) will not appear in these reports. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.</div> </div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="site-sessions-and-unique-visitors" level="3">Site sessions and unique visitors</h2></div><div data-component-type="text"><div>A session is a web visit of a site visitor. A session starts when a visitor reaches your site, and ends after 30 minutes of inactivity. In each session there can be multiple page views and actions performed by a visitor, and each visitor can visit more than once. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/af024ece-9c87-4021-bc9d-f54c22914f4f/08c96309-30ed-4418-88c6-1c82b66f2189.png" alt="screenshot of the number of site sessions and unique visitors in the last 30 days" /></div></div><div data-component-type="text"><div>A <strong>unique visitor</strong> is a person who visited your site, unique by device and browser. Therefore, if the same person visits from 2 different devices, they will be counted as 2 different visitors.</div></div><div data-component-type="text"><div>The trend shown next to the metric demonstrates how the metric has changed compared to the previous period (equivalent to the selected period). A red trend indicates a decrease in activity, while a green trend indicates an increase in activity.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-over-time" level="3">Sessions over time </h2></div><div data-component-type="text"><div>This graph allows you to view your site sessions over time. View seasonal trends and pinpoint spikes in traffic to determine the most impactful time to share new content, plan promotions or launch new campaigns. </div><div><br /></div><div>Hover over the graph to see the exact number of sessions on each date.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/285344db-3a62-47a6-bdfb-b16ecabbcda7/29b993a0-df05-4969-8fff-1a97b98b879b.png" alt="screenshot of graph showing site sessions over time trend." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-and-visitors-by-source-and-category" level="3">Sessions and visitors by source and category </h2></div><div data-component-type="text"><div>Understand where your site visitors are coming from to effectively tailor your content, reach your target audience and take your traffic to new heights. </div></div><div data-component-type="text"><div>See which external sites are driving traffic to your site, as well as the category they belong to. Click the drop-down to filter by source, category, or both.</div></div><div data-component-type="text"><ul>
  <li><strong>Traffic source: </strong>The sites that people are navigating to your site from (e.g. X.com, Medium.com).</li>  <li><strong>Traffic category: </strong>The category of sites that people are navigating to your site from (e.g. social, email, organic search).</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/377cb24e-cd1a-449c-b5cd-68fb1cc7c399/32de03bd-0f3b-47e6-9832-fdb8086398d4.png" alt="screenshot of traffic by source and the percentage, ranging from google to Instagram" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="new-vs-returning-visitors" level="3">New vs. returning visitors </h2></div><div data-component-type="text"><div>This chart shows the amount of new visitors, returning visitors, and the total unique visitors to your site. Gauge audience retention and loyalty while developing your knowledge of the site's appeal to new visitors.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/97fea539-27c6-4db0-8e79-4aac2e3457c6/9314f9de-a3fa-4351-b03c-feb3f2d788b2.png" alt="screenshot of ring chart showing new vs returning visitors." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-by-device" level="3">Sessions by device</h2></div><div data-component-type="text"><div>This chart shows the amount of visitors to your site using a desktop, mobile, or tablet. Explore the devices used by visitors to optimize your site layout, enhance accessibility and expand your site reach. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What else can I learn about my visitors? </h4><div class="collapsible-content"><div>A visitor's details are unknown except for their device and browser. If you wish to capture more information, consider <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-form-on-your-site" target="">adding a form</a> to your site so visitors can provide information about themselves. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/10b6d471-fb5f-45cb-bf57-e2794c6411d2/2437ac88-d32f-477b-9484-b4cc1a71f0e3.png" alt="screenshot of ring chart showing session by device, including mobile and desktop." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-by-country" level="3">Sessions by country</h2></div><div data-component-type="text"><div>This metric shows you the countries your visitors are located in when they visit your site. Explore the countries with the highest engagement, give your marketing efforts specific focus and customize your content to suit different cultures.</div><div><br /></div><div>Click on the map to explore sessions by city and (when applicable) by state.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/51ea0d79-a388-4c93-a99e-9cbf6f95a9e6/f837939f-bad2-4c75-853b-a5c2ee9b02d3.png" alt="screenshot of sessions by country on world map." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="average-sessions-by-time" level="3">Average sessions by time</h2></div><div data-component-type="text"><div>Make informed decisions about the best day and time to update your content, post your new blog or add exciting products to your store. </div></div><div data-component-type="text"><div>View a graph of the average number of sessions your site gets per day. Hover over a day to see the exact number. Click the <strong>day</strong> drop-down to change the metric to average sessions per hour.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/03/28/21fa5c44-4960-4e3f-8ed6-c932e822d767/0634a600-3520-4559-9cc2-40a259a30721.png" alt="screenshot of barchart showing sessions by day over 21 week period." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="traffic-insights" level="3">Traffic insights</h2></div><div data-component-type="text"><div>Discover a range of information and identify the areas that you can grow your site the most. Insights are takeaways based on your data from the last 30 days. In this section, you can see insights from the most popular page to the page where most of your traffic drops off.</div><div><br /></div><div>Open the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-insights-page" target="">Insights page</a> to see more traffic insights and other types of insights regarding different areas of activity.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/03/28/7d2ef901-f0cd-4090-add2-e69c96ebcb75/da526e70-2f06-49e6-a5d7-a040bf0cc21e.png" alt="screenshot of traffic insight showing decrease in traffic from dallas area as example." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Looking for more data?</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top of the Traffic Overview to change the time period that data is pulled from (the default is 30 days).</li>  <li>Click <strong>See full report</strong> in a section to see an in-depth report about that activity. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">Learn more about your traffic reports</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Traffic Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I learn more about my site’s traffic (who, when and from where visited my site?)</h4><div class="collapsible-content"><div>You can learn more about your site's traffic by checking out your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">traffic reports</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I make the most of the Traffic Overview data?</h4><div class="collapsible-content"><div>Regularly review the Traffic Overview data to understand your audience better, identify trends, and make data-driven decisions to improve your site's performance and grow your business.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a discrepancy in my traffic data?</h4><div class="collapsible-content"><div>Traffic from visitors who have not accepted the site's cookies or are using certain types of ad blockers will not appear in these reports. If someone purchased an item from your store but you can't see the site session, this could be why.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What should I do if I see a sudden spike in traffic?</h4><div class="collapsible-content"><div>Investigate the source of the spike by checking the Sessions and Visitors by Source and Category section. Determine if a particular campaign, social media post, or external website is driving the traffic. Leverage this information to replicate successful strategies.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why am I seeing a spike in traffic from a specific country?</h4><div class="collapsible-content"><div>When your site is published, it can be accessed by anyone. In this case, the reports are simply reflecting the traffic. It is possible that some of this traffic is due to bot traffic but it could also be normal fluctuations.</div><div><br /></div><div>If the spike seems irregular, for example the spike is very high for no reason, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="_blank">contact us</a> and we will be happy to help.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What should I do if I notice a drop in traffic from a specific area?</h4><div class="collapsible-content"><div>If you notice a drop in traffic from a specific area, consider tailoring your marketing efforts to re-engage that audience. Use insights from the Traffic Overview to identify potential issues and opportunities for improvement.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why am I seeing traffic for unexpected locations but I'm not promoting my site?</h4><div class="collapsible-content"><div>When your site is published, it can be accessed by anyone. In this case, the reports are simply reflecting the traffic. It is possible that some of this traffic is due to bot traffic but it could also be normal fluctuations.</div><div><br /></div><div>If the traffic seems irregular, for example it shows a lot of traffic from a location far from you but there's no traffic around your business's location, <a data-composite="true" href="https://support.wix.com/en/article/contacting-wix-customer-care-for-support" target="_blank">contact us</a> and we will be happy to help.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I subscribe to the Traffic Overview? </h4><div class="collapsible-content"><div>Yes, you can subscribe to the overview and receive the data directly to your email. The email includes sections that correspond to those found in your dashboard, providing you with a comprehensive view of your site’s traffic.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/9baca92d-db04-4b79-baec-43058faaa8e4/0720e9e7-352d-4230-a3d8-ef5b74ed55a7.png" /></div><div><br /></div><div><strong>To subscribe on the dashboard:</strong></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Traffic%20Overview&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/overviews/traffic" target="_blank">Go to Traffic Overview</a> in your site's dashboard.</li>  <li>Click <strong>Subscribe </strong>at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Click <strong>Subscribe</strong>.</li></ol><div><br /></div><div><strong>To subscribe on the Wix app or Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix app or Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Traffic Overview</strong>.</li>  <li>Tap the <strong>Subscribe</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/18/34e8aeb6-b186-4859-8bf5-75248ca72ff1/5a8c6932-d126-47f3-a3eb-d1f8db61e831.png" /> at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Tap <strong>Subscribe</strong>.</li></ol><div><strong>Note:</strong> If you don't have any site traffic, the email will show that there is no data recorded.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/9ada32bf-1e86-4be1-b25c-0fbe74f4f26d/35428ec6-ff67-4a8a-890c-6760db95b19f.png" /></div></div></div></div>

Your Sales Overview displays your site's sales and transaction information. View metrics such as top selling products and sales by traffic source to discover a deeper understanding of your customers s...

Wix Analytics: Understanding the Sales Overview

<div data-component-type="text"><div>Your Sales Overview displays your site's sales and transaction information. View metrics such as top selling products and sales by traffic source to discover a deeper understanding of your customers spending trends. </div></div><div data-component-type="text"><div>The sections shown vary based on your business type and installed Wix apps (e.g. Wix Stores, Wix Bookings, Wix Restaurants). Learn more about each section below.</div></div><div data-component-type="text"><div>You can find the <strong>Sales Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Curious about your sales performance?
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fsales&amp;title=Select+a+Site&amp;primaryButtonText=View+Sales+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Go to Sales Overview
      </a>
  </div>
</div>
  
</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/88bd2d63-2c2b-4cec-a2af-2eb2d6a9361b/b4011488-9e26-4cdd-bdf2-038a945c99bc.png" alt="Screenshot of sales overview page showing traffic source, top paying customers and other data points." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) will not appear in these reports. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="total-sales" level="3">Total sales</h2></div><div data-component-type="text"><div>This chart allows you to see your total sales, orders and bookings over time. Compare data ranging from the previous week, month or year to gain insights into seasonal trends, profitability and demand. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/0b3ef0f6-c34a-460b-a7c8-5787a48cff2a/115d1e3d-3b19-46cf-8366-4e9d10a283f3.png" alt="screenshot of sales overview graph from last 30 days." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-by-traffic-source" level="3">Sales by traffic source</h2></div><div data-component-type="text"><div>Find out which sites, search engines, and social media sites drive the most sales to your site. Identify channels ripe with opportunity and tailor your marketing efforts to boost your business outreach.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/31b1cd0e-4289-4501-bd4b-619ba75cd3cc/bdf4bcc2-696c-4eaa-903b-518ec930e004.png" alt="screenshot of sales traffic by source break down." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Sales made without a site visit (e.g. offline sales, recurring orders) are not counted here.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-stats" level="3">Top stats</h2></div><div data-component-type="text"><div>Use this overview to find out what products are selling best, what items are converting the most and what services are being booked most often. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What other top stats might I see? </h4><div class="collapsible-content"><div>Depending on the Wix apps you have installed (Wix Stores, Wix Bookings, etc.), you'll see personalized metrics including:</div><ul>
  <li><strong>Top selling items: </strong>Discover which of your products, tickets, services and subscriptions are most popular.</li>  <li><strong>Top converting products (Wix Stores):</strong> See which products convert well and identify the products that could convert better.</li>  <li><strong>Top selling variants (Wix Stores): </strong>Discover which product variants (e.g. size L, color brown) are selling the most.</li>  <li><strong>Most abandoned products (Wix Stores):</strong> Understand which products visitors add to their cart but don't end up purchasing.</li>  <li><strong>Most booked services (Wix Bookings):</strong> Discover which services were booked the most.</li>  <li><strong>Top paying subscriptions (Wix Pricing Plans):</strong> See which subscriptions bring you the most revenue.</li>  <li><strong>Top selling events (Wix Events): </strong>Discover which events bring you the most revenue and see the total tickets sold for each event.</li>  <li><strong>Top selling dishes (Wix Restaurants):</strong> See your top selling dishes and find out what customers ordered the most.</li></ul></div></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>These metrics vary depending on your business app. For example, if you've installed Wix Events you will see 'Tickets sold' as a top stat.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/2f47b284-84c0-43b5-ad02-69b1e49548c4/8e1a185e-5192-42e7-b68a-00947d732ad7.png" alt="screenshot of top telling items with blurred picture of service, total, change in % and gross sales." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-paying-customers" level="3">Top paying customers</h2></div><div data-component-type="text"><div>Explore which of your customers has paid or ordered the most from your site. Strengthen your understanding of your top paying customers and what keeps them visiting your site. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/18b44705-7936-405a-9b69-a23737a762d9/62209f3a-8c3a-4ba4-8575-a442befb1eee.png" alt="screenshot of top paying customer by location and listing number of orders." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-by-billing-location" level="3">Sales by billing location</h2></div><div data-component-type="text"><div>View where your customers are located, and how specific locations are performing. Harness this information to help you pinpoint regional trends, enabling you to tailor your marketing efforts. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/08cac298-37f2-4aad-99ea-c10a812c966c/d644730b-89a9-4937-b2f0-e21d67968a33.png" alt="screenshot of sales by billing location on world map." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-breakdown" level="3">Sales breakdown</h2></div><div data-component-type="text"><div>This report shows the sales channels that flourish, to help you understand where to focus your efforts. See a sales breakdown by various metrics including channel, one-time vs recurring and online vs offline. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/9ac7c7a2-33de-4824-bfa1-837fe1d8f96e/1705a4d4-fae6-42aa-8821-3a4937ebe024.png" alt="screenshot of total sales by total and payment channel." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="new-vs-returning-customers" level="3">New vs. returning customers</h2></div><div data-component-type="text"><div>Find out how much of your site traffic is from new and returning visitors. This graph can help you understand whether you need focus on attraction and conversion or nurturing relationships with loyal customers. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/c0c065dd-2110-46f1-a03b-420a3b0e3583/e064d342-87a3-4423-b261-571a995ca404.png" alt="screenshot of  ring chart showing new vs returning customers and the %." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Looking for more information?</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top of the Sales Overview to change the time period that data is pulled from (the default is 30 days). Note that data from the current day is not yet included.</li>  <li>Click <strong>See full report</strong> in a section to see an in-depth report about each sales activity. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Learn more about your sales reports</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Sales Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What's the difference between the Sales Overview and Store Overview?</h4><div class="collapsible-content"><div>The Sales Overview includes all purchases made throughout your site. This includes all bookings, services, coaching, consultations and more. The <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-store-overview" target="">Store Overview</a> focuses on purchases and transactions made through your online store.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I access this page on my mobile device?</h4><div class="collapsible-content"><div>Yes, you can check out the Sales Overview on the go with the Wix app or Wix Studio app.</div><ol>
  <li>Go to your site in the Wix app or Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Sales Overview</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I subscribe to the Sales Overview?</h4><div class="collapsible-content"><div>Yes, you can subscribe to the overview and receive the data directly to your email. The email includes sections that correspond to those found in your dashboard, providing you with a comprehensive view of your site’s sales.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/59078a00-c5e6-4130-a28e-f8be8432baa1/4e03e87a-7e77-4ba1-9f3c-26e618b1ac33.png" /></div><div><br /></div><div><strong>To subscribe on the dashboard:</strong></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Sales%20Overview&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/overviews/sales" target="_blank">Go to Sales Overview</a> in your site's dashboard.</li>  <li>Click <strong>Subscribe </strong>at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Click <strong>Subscribe</strong>.</li></ol><div><br /></div><div><strong>To subscribe on the Wix app/Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix app/Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Sales Overview</strong>.</li>  <li>Tap the <strong>Subscribe</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/18/34e8aeb6-b186-4859-8bf5-75248ca72ff1/5a8c6932-d126-47f3-a3eb-d1f8db61e831.png" /> at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Tap <strong>Subscribe</strong>.</li></ol><div><strong>Note:</strong> If you don't have any sales, the email will show that there is no data recorded.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/2e58736f-d1d2-49a2-b352-48184e5b32db/5ca16544-58c5-4df4-9eb5-69e4a34d74be.png" /></div></div></div></div>

View all of your business's marketing efforts and see how each activity is performing at a glance with the Wix Analytics Marketing Overview. See both internal marketing efforts with Wix as well as ext...

Wix Analytics: About the Marketing Overview

Your Wix Analytics Behavior Overview shows how your visitors engage with your site, with links to full reports for deeper analysis. Reveal valuable insight on how visitors interact with your site, you...

Wix Analytics: Understanding the Behavior Overview

<div data-component-type="text"><div>Your Wix Analytics Behavior Overview shows how your visitors engage with your site, with links to full reports for deeper analysis. Reveal valuable insight on how visitors interact with your site, your top pages, top clicks, and more.</div></div><div data-component-type="text"><div>You can find the <strong>Behavior Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Want to understand your visitors?
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fbehavior&amp;title=Select+a+Site&amp;primaryButtonText=View+Behavior+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        View your Behavior Overview
      </a>
  </div>
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/adc9437c-e86c-4097-92f3-a5437afcb924/b7ff63aa-e165-41f2-8710-a4c39cd99a58.png" alt="Screenshot of Behavior Overview page in site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Only data from tracked sessions is visible in this report. That means that traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) won't appear. This includes all info about sessions, device, location, and more. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="behavior-overview-sections" level="3">Behavior Overview sections</h2></div><div data-component-type="text"><div>The Behavior Overview is broken into sections, based on the type of traffic you want to analyze. The top sections summarize all your visitors' engagement including top clicks and top pages. The sections below show the top navigation flows and data on form submissions.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tips:</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top of the Behavior Overview to change the time period that data is pulled from (the default is the last 30 days).</li>  <li>The percentages next to the stats indicate an increase (green) or decrease (red) in the data, compared to the previous time period.</li>  <li>Click <strong>See full report</strong> in a section to see an in-depth report about that activity.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-stats" level="3">Top stats</h2></div><div data-component-type="text"><div>The <strong>Top stats</strong> section shows you how long visitors stay on your site and how many pages they tend to view before leaving. A site session is defined as a visit to your site, and it ends after 30 minutes of inactivity.</div></div><div data-component-type="text"><div>In this section, you can see the following stats:</div><ul>
  <li><strong>Average session duration:</strong> The average time people spent on your site.</li>  <li><strong>Average pages per session: </strong>The average number of pages people visit during a session.</li>  <li><strong>Bounce rate: </strong>The percentage of visitors who left your site after viewing only one page. Monitoring your bounce rate can indicate when you need to optimize content and improve first impressions.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/d734afbd-d588-4344-a534-a005925cc6e7/22a0c179-1187-426c-8494-77f3b7feea3d.png" alt="A screenshot of the average session duration, pages per session, and bounce rate in the Behavior overview page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-clicks" level="3">Top clicks</h2></div><div data-component-type="text"><div>The <strong>Top clicks</strong> section shows an overview of the most clicked elements on your site. It provides insights into what elements site visitors engage with the most, helping to identify areas of interest or successful calls-to-action.</div></div><div data-component-type="text"><div>Click the <strong>Types </strong>drop-down to select the element types you're interested in. The following elements can be tracked: buttons, text links, images, FAQs, social bars, logins, and files.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/07/781c4756-2258-4ac7-8d3a-da6188ac450c/0333ad95-6023-4550-a64e-70b2b18a317c.png" alt="A screenshot of the top click section in the Behavior Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-pages" level="3">Top pages</h2></div><div data-component-type="text"><div>This section displays a summary of your most popular pages. It allows you to see which pages drive the most traffic and user engagement.</div></div><div data-component-type="text"><div>The following metrics are displayed:</div><ul>
  <li><strong>Visits: </strong>Shows the pages on your site that receive the most traffic.<em> </em>By identifying your most visited pages, you can prioritize your efforts where needed most to elevate user engagement.</li>  <li><strong>Button clicks: </strong>Shows which pages receive the most button clicks. This helps in deciding how to optimize content to increase conversions.<br />
<strong>Tip: </strong>Select a page to view the most clicked elements on the page.</li>  <li><strong>Average session duration: </strong>Highlights the pages on your site which visitors spend the most time on. This allows you to understand which of your pages have the highest hold on your visitors' attention. </li>  <li><strong>Exit rate: </strong>Shows how often visitors leave the site after viewing a certain page. Use this page to map potential issues and improve the visitor's final impression of your site.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Use the search bar to see how a specific page is performing.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/c755829b-1f6c-4525-bfbf-eb6b08839f3e/314bf999-53b2-42cb-92a3-3bfaf2ed7bdb.png" alt="A screenshot of the top pages section in the Behavior Overview." /></div></div><div data-component-type="text"><div>Click a page to view stats just for that page. On the right you see all the available metrics, and on the left you see the most clicked elements on the page.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/66477e66-896d-4a1d-af02-5df5ac52ac8f/e1e805fb-dbbb-47e9-8b12-79fc526ad758.png" alt="A screenshot of a page's stats in the Top pages section." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Only pages that were visited in the last 30 days are shown here.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-navigation-flows" level="3">Top navigation flows</h2></div><div data-component-type="text"><div>The <strong>Top navigation flows</strong> graph illustrates the first four steps that visitors take when navigating your site. Use this graph to study your visitor's browsing habits, then optimize your site to guide them where you want them on your site to boost conversion.</div></div><div data-component-type="text"><div>For example, if you notice that visitors tend to visit your &quot;About&quot; page immediately after your home page, placing a <a data-composite="true" href="https://www.wix.com/blog/ctas-101-the-complete-guide-for-call-to-actions-that-actually-convert" target="_blank">call-to-action</a> button on the &quot;About&quot; page can drive sales.</div></div><div data-component-type="text"><div>The default path shown in dark blue is the top path. Click the light blue paths to highlight additional navigation paths. The bottom grey sections under each column show where site visitors dropped off completely.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/07/0926d7c5-1322-4fb1-a1d3-71dbeabdc391/0cd3c73d-0cdd-4fe6-ba09-91275ac239a5.png" alt="A screenshot of the top navigation flows in the Behavior overview page." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Review recordings of visitor sessions:</div><div class="info-content"><div>Understand how visitors interact with your site with <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-adding-and-setting-up-session-recordings" target="">Session Recordings</a>. Click <strong>Watch Session Recordings</strong> to view sessions for these navigation paths. If you don't have it enabled yet, click <strong>Get Session Recordings </strong>below the section<strong> </strong>to start using it.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="form-submissions" level="3">Form submissions</h2></div><div data-component-type="text"><div>This section provides an overview of form submission metrics, showing the number of views, submissions started, and total submissions. This is valuable to track engagement with forms on your site, and for identifying effective traffic channels for lead generation.</div></div><div data-component-type="text"><div>You can click the <strong>All forms</strong> drop-down to select a specific form to view its stats. Click <strong>Manage </strong>to go to your <strong>Forms and Submissions</strong> page to manage and edit your forms, and view form submissions.</div></div><div data-component-type="text"><div>Under <strong>Contacts and leads</strong>, you can see the contacts and leads that were collected through forms and <a data-composite="true" href="https://support.wix.com/en/article/wix-chat-an-overview" target="">Wix Chat</a>. Click a contact name to open their <a data-composite="true" href="https://support.wix.com/en/article/wix-contacts-about-your-contact-panel" target="">contact panel</a> to take further actions such as contacting them or viewing their activity on your site.</div></div><div data-component-type="text"><div>The section on the right provides additional insights. <strong>Traffic sources </strong>show the sites that site visitors came from before submitting a form. These include referring sites, such as Facebook or Google. <strong>Locations </strong>show the physical location of users who submitted a form.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/07/1ee1e838-f3d1-47f3-a6f2-2ebd11ef9bda/905111c1-4bd7-42c4-b3bf-ff6e259fe3f7.png" alt="A screenshot of the form submissions section in the Behavior Overview" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div><strong>Form views</strong> and <strong>Submissions started </strong>on the left are only available for new Wix Forms. If you use old Wix Forms, you will see these metrics greyed out. <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-the-difference-between-the-new-and-old-wix-forms" target="">Learn more about the difference between new and old Wix Forms</a>.</div></div></div></div>

The Subscriptions Overview gathers all the key metrics for subscription-based businesses in one place. Track and analyze the performance of any pricing plans, recurring subscriptions, or product subsc...

Wix Analytics: About the Subscriptions Overview

<div data-component-type="text"><div>The Subscriptions Overview gathers all the key metrics for subscription-based businesses in one place. Track and analyze the performance of any pricing plans, recurring subscriptions, or product subscriptions that you offer.</div></div><div data-component-type="text"><div>You can find the <strong>Subscriptions Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        View your Subscriptions Overview
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fsubscriptions&amp;title=Select+a+Site&amp;primaryButtonText=View+Subscriptions+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Take me there
      </a>
  </div>
</div>
  
</div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="key-metrics" level="3">Key metrics</h2></div><div data-component-type="text"><div>View the top subscription statistics during a selected time period. The default time period is set to the current month. Click the <strong>This month</strong> drop-down or <strong>All plans</strong> drop-down to filter by a different time period or specific plan. </div></div><div data-component-type="text"><div>The metrics in this section include:</div><ul>
  <li><strong>Total revenue</strong>: All the revenue coming from subscriptions only (not including Wix stores or other business apps).</li>  <li><strong>New subscriptions</strong>: All subscriptions purchased during the selected time period.</li>  <li><strong>Ended subscriptions</strong>: The number of subscriptions that expired, were canceled, or ended during the selected time period.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The data in the Subscriptions Overview relates to subscription activity only (including the revenue).</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/11d0871a-c43c-4ec8-b9bd-bd4fdb843a4f/e6e9e044-ace9-4825-8b2a-6479419337d6.jpg" alt="A screenshot of the key metrics section of the subscription analytics dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="active-subscriptions" level="3">Active subscriptions</h2></div><div data-component-type="text"><div>The <strong>Active Subscriptions</strong> section shows the number of subscriptions that are active right now on the site. These include free and paid subscriptions. You can also view a breakdown of how many subscriptions are active per plan.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/55f2f7d3-8382-4ac9-9fda-9f7fb937e255/05e80485-da4a-41b6-bb95-0dbacc7ca5bd.jpg" alt="A screenshot of the active subscriptions section of the subscription analytics dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="revenue-over-the-last-12-months" level="3">Revenue over the last 12 months</h2></div><div data-component-type="text"><div>The <strong>Revenue over the last 12 months</strong> section displays a graph of the total revenue you've received from different types of subscriptions on your site over the last 12 months. View revenue for all plans together or click the <strong>All plans</strong> drop-down to filter by a specific plan.</div></div><div data-component-type="text"><div>The 4 revenue types include:</div><ul>
  <li><strong>One-time:</strong> Revenue from subscriptions that aren’t recurring (the client pays only once).</li>  <li><strong>First recurring: </strong>Revenue from the first payment of a recurring subscription.</li>  <li><strong>Recurring:</strong> Revenue from recurring payments (excluding first payment).</li>  <li><strong>Expected recurring:</strong> This metric calculates all the payments that you should get from existing subscriptions this month, but have not yet received.<br />
<strong>Important: </strong>This isn’t a prediction based on historical sales, rather a projection of upcoming payments for existing subscriptions. This metric does not include new subscriptions that may be purchased in the future (during this month), and does not consider any possible cancellations.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/2c04bb46-d270-4b5f-a86a-29d04fee0f7a/a4500409-0c98-414f-95ee-f37b0e3ca69c.png" alt="A screenshot of the revenue over last 12 months section of the dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customer-retention-and-customer-value" level="3">Customer retention and customer value</h2></div><div data-component-type="text"><div>These sections help you understand how you retain subscribing customers over time as well as the value of the customer.</div></div><div data-component-type="text"><div><strong>Customer retention </strong>shows you how many subscriptions are ending soon (next 30 days) as well as any recently ended subscriptions and the reason (payment failed, canceled by client, etc).</div></div><div data-component-type="text"><div><strong>Customer value</strong> calculates different metrics about your subscription customers to help you plan and make informed decisions. The three main metrics used in this calculation are:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average revenue per subscription (ARPS)</h4><div class="collapsible-content"><div>This is the revenue generated by an average subscription monthly. To get this metric, the total revenue of the previous month is divided by the number of active subscriptions during that month. </div><div><strong>Note: </strong>Only subscriptions that had at least one payment in the last year are calculated. Free plans and trials are also excluded from this calculation.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average subscription lifetime</h4><div class="collapsible-content"><div>This refers to how long (on average) a single subscription stays active (before it expires or is canceled). To generate this metric, we check the average length of all subscriptions that were active at some point in the last 12 months (excluding free plans and trials).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Customer lifetime value</h4><div class="collapsible-content"><div>This calculation is made by taking the ARPS and multiplying it by the average subscription lifetime.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/85057ead-ef66-44f6-b27d-ccbcfc426cf0/a96596bf-2dcf-4464-bc97-a0bee0d5cf60.jpg" alt="A screenshot of the customer retention section of the subscription analytics dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="retention-over-time" level="3">Retention over time</h2></div><div data-component-type="text"><div>The <strong>Retention over time</strong> chart displays how different groups of subscribers who subscribed in the same month kept subscribing over the following 12 months.</div></div><div data-component-type="text"><div>This chart is helpful to understand long-term customer behavior, effectiveness of marketing campaigns, and can help predict churn. Filter by percentage or number at the right. You can also hover over a month to see more details.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/192d7b36-0a12-4693-b2a1-bd5c619691ad/dbad2d3a-04e9-4b2a-a5b4-a8a4379c867b.png" alt="A screenshot of the retention over time chart in the subscription analytics dashboard." /></div></div><div data-component-type="text"><div>The vertical 'y' column shows the starting month, and the horizontal 'x' column shows each following month and how many of subscribers who started in the first month stayed subscribed for months after. </div></div><div data-component-type="text"><div>For example, if you got 60 new subscribers in September 2023 and want to see how many stayed on until the end of the year, hover over the '3' column in the September 2023 row to see how many of those subscribers were still active in December (3 months later).</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about the Subscriptions Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What type of subscriptions are tracked?</h4><div class="collapsible-content"><div>There are 3 types of subscription activities in Wix that are tracked: pricing plans, recurring invoices and product subscriptions.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the timeframe of the Subscriptions Overview data shown?</h4><div class="collapsible-content"><div>In the<strong> Key metrics</strong> section, click the <strong>This month </strong>drop-down to select a timeframe. By default the timeframe is 'this month' which is from the 1st of the current month up until today.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does the revenue metric include earnings from other Wix business apps?</h4><div class="collapsible-content"><div>No. All the data in the Subscriptions Overview including revenue only reflects revenue from the subscription side of the business.</div></div></div></div>

Get a comprehensive view of your online store's performance with Wix Analytics' Store Overview. By analyzing key stats, product sales and conversions, you gain valuable insights into your store's sale...

Wix Analytics: About the Store Overview

<div data-component-type="text"><div>Get a comprehensive view of your online store's performance with Wix Analytics' Store Overview. By analyzing key stats, product sales and conversions, you gain valuable insights into your store's sales trends and customer behavior.</div></div><div data-component-type="text"><div>Use this data to make informed business decisions. For example, if you notice that a particular product has many views but few sales, you could adjust its pricing or improve its product description to boost conversions.</div></div><div data-component-type="text"><div>You can find the <strong>Store Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Want to track your store sales?
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fstore&amp;title=Select+a+Site&amp;primaryButtonText=View+Store+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        View your Store Overview
      </a>
  </div>
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/36bfd634-5392-4132-b1d9-4566788a0e35/85c219a3-7dff-49ae-89a8-d70a22a934f7.png" alt="A screenshot of the Wix Analytics Store Overview in a site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tips:</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top to change the time period that data is pulled from (the default is the last 30 days). Then use the next drop-down to compare it to the previous year or the previous time period (e.g. the previous 30 days).<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/fad878bb-cbf1-472b-a4f7-2d06f1454362/f12d0a8a-3b2d-447e-9f17-c58c328cb04f.png" /></li>  <li>Click <strong>See full report</strong> in a section to see an in-depth report about that activity.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="key-stats" level="3">Key stats</h2></div><div data-component-type="text"><div>The first section of the Store Overview provides stats on your sales, the average order value, and your returning customers. Monitoring these key stats enables you to quickly see how your sales are doing and spot any trends.</div></div><div data-component-type="heading"><h2 id="" level="4">Store sales</h2></div><div data-component-type="text"><div><strong>Store sales </strong>show the sales made from Wix Stores. This is the expected amount before deducting any refunds, shipping, and fees that customers will pay or have already paid. If an order isn't cancelled and not paid yet, the amount gets added to store sales.</div></div><div data-component-type="text"><div>In this section, you can see the total amount of sales and the number of orders placed. Below this, the <strong>top traffic sources</strong> show the sites that customers visited before landing on your store page.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/18/38a8328a-bd7b-4d0a-a369-5531b2960d07/0ffa5eb7-0db6-40a9-be3c-aa0e59bfceff.png" alt="A screenshot of the Store sales tile in the Analytics Store Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Store sales only include sales from <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-about-wix-stores" target="">Wix Stores</a>, but you may have more sales from Bookings, Subscriptions, and other sources. Check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="">Sales Overview</a> to see all your site's sales.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Average order value</h2></div><div data-component-type="text"><div>Your <strong>avg. order value</strong> is the calculation of store sales divided by the number of orders. You can also see here which products are frequently bought together, how many orders were placed with this combination, and how much it made in gross sales.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/18/7da86bde-9b73-4978-b27e-232e6282c557/d2e348fa-5aa5-4be3-8b0c-e9527d512d3e.png" alt="A screenshot of the Avg. order value in the Analytics Store Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Click <strong>See More</strong> for more popular product pairings. </div></div></div></div><div data-component-type="heading"><h2 id="" level="4">Returning customers</h2></div><div data-component-type="text"><div><strong>Returning customers </strong>show the customers who made a purchase in this period and have made a purchase before. Here you can see your last returning customers, sorted by the last order date, and the amount that the customer spent on this visit.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/18/439d846c-05b8-4a3f-870e-8dc11f97eaab/9d5f341a-0457-4b26-b715-7ad289d0d255.png" alt="A screenshot of the Returning customers tile in the Analytics Store Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="products" level="3">Products</h2></div><div data-component-type="text"><div>This section helps you analyze product performance by providing data per product on the number of orders, sales, net revenue, and more. For example, you can see which is your top-selling product or which product gets the most views on your site.</div></div><div data-component-type="text"><div>Select a metric under <strong>Sort products by</strong>:</div><ul>
  <li><strong>Sales: </strong>Sort by top-selling products in gross sales.</li>  <li><strong>Quantity: </strong>Sort by the number of sold items.</li>  <li><strong>Views: </strong>Sort by the number of views of the product's page.</li>  <li><strong>Conversion:</strong> Sort by the percentage of sessions that ended with a purchase, out of all sessions where the product was viewed.</li></ul></div><div data-component-type="text"><div>You can also filter by <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-about-product-categories-8914224" target="">product category</a> using the<strong> All categories</strong> drop-down. Additionally, search for a specific product using the search bar at the top right.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/5234e34c-81e6-4b5f-9b2b-ab8aabeaadb4/7c3dd195-af10-41ae-a0f6-47690671baf6.png" alt="A screenshot of the Products section in the Analytics Store Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>By default, the products are sorted from the highest to lowest value of the chosen metric. Click the header with the arrow to change the sorting.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/01/01/0bac6182-4a65-4102-9b11-ab7224b19401/828cdadf-1793-4edb-be61-90659e256991.png" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="conversion-funnel" level="3">Conversion funnel</h2></div><div data-component-type="text"><div>The conversion funnel shows how many site sessions resulted in purchases. Understanding the gap between the number of site visitors and the number of purchases can help you get a clearer view of your site's effectiveness.</div></div><div data-component-type="text"><div>Choose to see the conversion rates on <strong>desktop</strong>, <strong>mobile</strong>, or <strong>both </strong>at the top of the section.</div></div><div data-component-type="text"><div>You can compare the overall conversion rate and every step of the funnel to similar sites in your category and location. A <strong>thumbs up</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/26/3093adec-de31-4247-ae4a-da902645d974/e4ff5ad0-28cf-49fe-a543-7ef98825eceb.png" /> means you're doing better than other sites and a <strong>repair tool </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/26/37616bcb-d38e-4dda-9cfd-be15da906097/6ff69d28-1109-47de-9dc5-e1bdade7c147.png" /> means this step of the funnel can be improved.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/27/da017bb1-9a31-429b-b6b4-d3a744d4b8d6/27f77a38-e8d0-4d41-856b-7e4b38457cd7.png" alt="A screenshot of the Conversion section in the Analytics Store Overview." /></div></div><div data-component-type="text"><div>The steps of the funnel include:</div><ul>
  <li><strong>Site sessions:</strong> A site session is a visit to your site. It ends after 30 minutes of inactivity.</li>  <li><strong>Product viewed: </strong>The product view rate is the percentage of sessions where a product was viewed, out of all site sessions.</li>  <li><strong>Added to cart: </strong>The add to cart rate is the percentage of sessions where a product was added to the cart, out of all sessions where a product was viewed.</li>  <li><strong>Reached checkout: </strong>The cart to checkout rate is the percentage of sessions that reached checkout, out of all sessions where a product was added to the cart.</li>  <li><strong>Converted sessions: </strong>The session conversion rate is the percentage of converted sessions out of all site sessions. This rate shows how many of your site sessions result in a purchase.<br />
<strong>Note: </strong>These purchases include Wix Stores products only. Purchases from other apps (e.g., booking a session through Wix Bookings) will not be counted as a converted session in this step.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>You can update your site's category and location to make sure you're getting compared to the most relevant sites. To do this, hover over <strong>sites like yours</strong> and click <strong>Change</strong>. Update the data in the <strong>Site category </strong>and <strong>Location </strong>drop-downs, and then click <strong>Done</strong>.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/18/54dd3041-3cdf-4a13-8218-6ed3c17bb5cd/f2d8664d-e38c-4715-b54b-e77b4fa41ce5.png" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="abandoned-carts-funnel" level="3">Abandoned carts funnel</h2></div><div data-component-type="text"><div>The <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-setting-up-and-managing-abandoned-carts" target="">abandoned carts</a> funnel shows how many carts get to each stage and their total value. Use this information to identify potential obstacles in your checkout process and see where you stand compared to similar sites.</div></div><div data-component-type="text"><div>The steps of the funnel include:</div><ul>
  <li><strong>All carts: </strong>The total number of carts that were created.</li>  <li><strong>Abandoned carts:</strong> Carts that did not go through checkout.</li>  <li><strong>Can be recovered:</strong> Abandoned carts that can be recovered by contacting the customer.</li>  <li><strong>Recovered carts: </strong>Abandoned carts that were eventually purchased (i.e. the customer returned to complete the purchase of products in the cart).<br />
<strong>Note:</strong> You won't see this step if you don't have an active <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-setting-up-and-managing-abandoned-carts#activating-and-customizing-abandoned-cart-emails" target="">abandoned cart email automation</a>.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/12/01/5d53ffc6-0c33-4bab-8602-e2529dbaa01f/71ea7be0-3671-4fb6-ab85-b45990bcbaf1.png" alt="A screenshot of the Abandoned carts section in the Analytics Store Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Boost sales by recovering abandoned carts:</div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-stores-setting-up-and-managing-abandoned-carts" target="">Set up an automated email</a> to remind customers of their abandoned carts. This sends them a personalized email displaying the items they left in their cart with a link to complete their purchase.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Store Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What do the terms used in this overview mean?</h4><div class="collapsible-content"><div>In the Store Overview, the following terminology is used:</div><ul>
  <li><strong>Total sales:</strong><strong> </strong>The amount of money expected from sales, before deducting refunds, shipping, and fees.</li>  <li><strong>Gross sales:</strong> The item price multiplied by the number of items sold.</li>  <li><strong>Amount paid: </strong>The total amount of money you've received so far from customers.</li>  <li><strong>Net revenue:</strong> The amount paid minus refunds, tax, and shipping. In other words, the amount left after deducting all expenses and fees.</li>  <li><strong>Profit:</strong> The net revenue minus the cost of goods. In other words, how much you've made in the end.</li></ul><div>Learn more about Wix Store terms in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-reports-glossary#stores" target="">Wix Analytics glossary</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What do the percentages indicate?</h4><div class="collapsible-content"><div>The percentages next to the stats indicate an increase (green) or decrease (red) in the data, compared to the previous time period or year.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why are there no products showing as frequently bought together in the average order value section?</h4><div class="collapsible-content"><div>You may not see any products in this section if there were no purchases where two different products were bought together or the purchase of two products together happened only once.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why can't I see all my products in the Products table?</h4><div class="collapsible-content"><div>The Products table shows up to 200 products. Click <strong>See Full Report </strong>at the bottom left of the section to access the full list of products.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I see data about my store inventory in this overview?</h4><div class="collapsible-content"><div>Currently, it is not possible to see insights about your inventory in this overview. However, this will be available soon. Until then, check out your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-wix-stores-reports" target="">inventory reports</a> to get the data you need.</div></div></div></div>

Analyze your bookings performance and gain insights to optimize your business in one place with Wix Analytics’ Bookings Overview. Track the performance of your classes or appointments, see which servi...

Wix Analytics: About the Bookings Overview

Get current information and see how visitors interact with your site in real-time with Real-time Analytics. Make time sensitive decisions using the most up-to-date stats about visitors' activity. Whet...

Wix Analytics: About Real-time Analytics

<div data-component-type="text"><div>Get current information and see how visitors interact with your site in real-time with Real-time Analytics. Make time sensitive decisions using the most up-to-date stats about visitors' activity. </div></div><div data-component-type="text"><div>Whether you've launched a promotional campaign and want to view the immediate traffic effects, are interested in tracking live customers in the sales process, or just want to take the pulse of your site, Real-time Analytics has the most current data to guide your decisions.</div></div><div data-component-type="text"><div>You can find the <strong>Real-time</strong> page under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
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        View your Real-time Analytics
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</div>
  
</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/02/b5421801-b65a-4036-8cca-a901fe400be5/a5af0c81-c9a8-4a58-9db7-84770331bb1b.png" alt="A screenshot of the Real-time Analytics page in the dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note about cookies and ad blockers:</div><div class="info-content"><div>You may see discrepancies in live site data if your site visitors are using some types of ad blockers or haven't accepted the site's cookies which allow Wix to track their activity.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="get-an-overview-of-every-current-site-visitor" level="3">Get an overview of every current site visitor</h2></div><div data-component-type="text"><div>The first section gives you an overview of everyone currently on your site. Whereas the following sections allow you to view individual visitor movements, this location map, traffic sources, pages visited and more, give you a quick understanding of your live site visitors as a whole. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note on location accuracy:</div><div class="info-content"><div>We are working on improving the accuracy of visitor by location data. In isolated cases, you may see inaccurate city names, or ‘N/A’ where the information from IP addresses is untrusted or unknown. Site traffic received through VPN, anonymizers, cloud providers, and bots can affect the accuracy of this data. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/17/7f65ec68-c376-424d-b0ee-1f81cb7d2e9f/6dc0bb15-f998-4dcd-b65a-adb939e0a125.jpg" alt="A screenshot of the real-time analytics world map section, tracking device, traffic source, and page visited." /></div></div><div data-component-type="text"><div>View the number of live visitors as well as any visitors who were active in the past 30 minutes. Click a tab to switch between the two views. See a spread of visitors' locations, traffic sources (where they navigated to your site from), the devices used, and the top most visited site pages.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="view-in-depth-session-info-on-all-recent-visitors" level="3">View in-depth session info on all recent visitors</h2></div><div data-component-type="text"><div>In the Recent visitors section, see a list of all your site visitors up to 24 hours. If the visitor is not a known contact or site member you will see 'Visitor #X.' You can also see the type of device used as well as the visitor's location and time they began their session.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/19/a35a9086-e8b0-4fbe-b051-42cd5a797838/836bd745-d70e-4e20-975a-906891af07d1.jpg" alt="A screenshot of the recent visitor section with specific session info opened." /></div></div><div data-component-type="text"><div>Hover over a visitor and click <strong>Session info</strong> to see a breakdown of each action they took during that session. If the visitor is currently on your site, you also have the option to open a chat with them (if you have installed <a data-composite="true" href="https://support.wix.com/en/article/wix-chat-an-overview" target="_blank">Wix Chat</a>).</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="track-all-recent-site-interactions-with-a-live-activity-feed" level="3">Track all recent site interactions with a live activity feed</h2></div><div data-component-type="text"><div>Watch live visitors interact with your site and perform actions. You can track your site's activity up to 24 hours. This feed is updated in real-time.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/19/4b3f1c49-91bc-44dd-9a49-01a8acd71487/9a2d6bcd-0af5-4155-b6e1-0a7c431afafe.jpg" alt="A screenshot of the live activity feed for recent site visitors." /></div></div><div data-component-type="text"><div>Examples of site activity include actions such as:</div></div><div data-component-type="text"><ul>
  <li>Viewing a store product</li>  <li>Entering the checkout flow</li>  <li>Viewing a blog post</li>  <li>Adding an item to a cart</li>  <li>Becoming a new contact</li>  <li>Booking and/or scheduling a service</li>  <li>Completing an order</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="view-todays-sales-and-see-a-visitor-snapshot" level="3">View today's sales and see a visitor snapshot</h2></div><div data-component-type="text"><div>If you have a selling component to your site (e.g. Wix Stores or Wix Bookings), you have 2 unique sections of Real-time Analytics called 'Today's sales' and 'Visitor snapshot'. </div><div><br /></div><div>Today's sales counts sales that were made starting from midnight of that day until the current time. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/17/cd6d6520-ae3f-4e8e-bd0f-3339e8e9dc92/f61bc6dd-efb9-4d3f-bcca-33d1271af0cc.jpg" alt="A screenshot of the today's sales section with 4 orders made so far today." /></div></div><div data-component-type="text"><div>The Visitor snapshot section gives you a breakdown of how many live site visitors are currently at different stages of the shopping process. A visitor who moves quickly through the process is tracked only at the latest stage. For example, if someone added an item to their cart and purchased within 2 minutes, they appear as a 'Purchased' visitor.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/17/c89b9981-b869-45dc-8bf2-67c847715b69/6f40bfbe-e493-4e31-b19b-2f69e7b19a30.jpg" alt="A screenshot of the visitor snapshot showing 4 items purchased today." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Real-time Analytics.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What counts as a 'live visitor?'</h4><div class="collapsible-content"><div>A live visitor is defined as someone who performed an action on your site (navigated to a page, purchased something, etc.) in the past 5 minutes.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I (the site owner) count as a live site visitor?</h4><div class="collapsible-content"><div>Yes. When you visit a page of your site, you will see yourself tracked as a live site visitor. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What counts as a 'recent visitor?'</h4><div class="collapsible-content"><div>A recent visitor means anyone who has visited your site in the past 24 hours.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see live visitors, but my 'Site activity' section is empty?</h4><div class="collapsible-content"><div>In order to track site activity, visitors need to have accepted the site's cookies and not be using any ad blocking tools.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What information can I see if a site visitor doesn't accept my site's cookies?</h4><div class="collapsible-content"><div>If a site visitor doesn't accept cookies on your site, you are able to see:</div><ul>
  <li>The live visitor number</li>  <li>The page views</li>  <li>Any purchases</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does the green dot mean next to a visitor?</h4><div class="collapsible-content"><div>Visitors live at the moment (actively browsing or clicking around your site) are marked with a green dot. The green dot allows you to begin a chat with them if you've <a data-composite="true" href="https://support.wix.com/en/article/wix-chat-an-overview" target="_blank">installed Wix Chat</a> on your site. Click the chat button to go to your Inbox and begin a conversation.</div><div><br /></div><div><strong>Note:</strong> You may see a discrepancy between the list of visitors who can be contacted through Wix Chat and the list of live visitors in the Real-time Analytics dashboard. This is because the Real-time Analytics only tracks <em>active</em> users. From Wix Chat, you might see visitors who aren't currently active on your site.</div></div></div></div>

Currently, it is not possible to choose a Courses view in the Bookings Overview on your site dashboard. This would allow you to see data about your courses and track their performance.As a workaround,...

Wix Analytics Request: Adding a Courses View to the Bookings Overview

<div data-component-type="text"><div>Currently, it is not possible to choose a <a data-composite="true" href="https://support.wix.com/en/article/creating-the-right-booking-service-for-your-business#courses" target="">Courses</a> view in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-bookings-overview" target="">Bookings Overview</a> on your site dashboard. This would allow you to see data about your courses and track their performance.</div></div><div data-component-type="text"><div>As a workaround, you can use <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-bookings-analytics-reports" target="">Wix Bookings Analytics Reports</a> to see data about your courses.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, it is not possible to disable Wix Analytics on your site, which displays stats like site visits and form submissions during a certain time period. We are always working to update and improv...

Wix Analytics Request: Disabling Your Dashboard Analytics

<div data-component-type="text"><div>Currently, it is not possible to disable Wix Analytics on your site, which displays stats like site visits and form submissions during a certain time period. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

How to begin

Choosing a template 

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Use Wix to build your site and business. Try our AI tools to create a site, customize our templates or hire a professional to create or enhance your web presence.

Getting started

Learn how to use Wix to build your site and business.

Wix Editor basics

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Text

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Getting Started

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Learn how to create a site and manage its content with our intuitive editors. Know how to protect visitors' privacy and make sites compliant with accessibility laws.

Creating your site

Design and manage your site using intuitive Wix features.

Changing your account settings

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Account & billing

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Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

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Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.

Setting up your store

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Wix Stores

Setting up Wix Bookings

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Fit by Wix

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Using the Wix app for Pricing Plans

Wix Pricing  Plans

Setting up your restaurant

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Taking online orders (NEW)

Table reservations

Creating your Wix Restaurants menu

Wix Restaurants

Business solutions & apps

Get tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.

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Analytics overviews