Wix Stores: Creating a Digital Product

6 min read
Sell digital, downloadable products, such as music files, ebooks, or images

Step 1 | Upload your digital file

Start by uploading the digital file you want to sell. The following digital file formats are supported:
Digital File Type
Supported Formats
Maximum File Size
.jpg, .png, .gif, .svg
50 MB
WAV, FLAC, M4A (Apple lossless, MP3). Audio files must be stereo, not mono.
100 MB
.doc, .docx, .xls, .xlsx, .ppt, .pptx, .odt, .odp, .pdf, .epub
1 GB
1 GB

To upload a digital file:

  1. Go to Products in your site's dashboard.
  2. Click +New Product.
  3. Select Digital file.
  4. Click Upload File and select the type of digital file you want to upload.
    Note: File must be uploaded by site owner, not by a site collaborator.
  5. Select or upload the file and lick Add to Product.

Step 2 | Enter the basic product info

Add the basic product details, such as the name and product description.

To enter the basic product information:

  1. Enter the product name (max. 80 characters).
  2. (Optional) Add a ribbon by typing the ribbon name (e.g. New).
    • You can also select ribbons you previously created. This lets you manage your ribbons as a group. Learn more about ribbons.
    • Ribbons appear in the product gallery.

  3. Enter a description of the product in the Description field. (maximum 8000 characters, including HTML tags).
  • Click Generate AI Text to get help composing an effective product description.
  • When copying and pasting a description from another source, paste the text by pressing Shift +Ctrl + V on your keyboard. This removes any formatting to make sure the text displays correctly. 

Step 3 | Add a product image, GIF, or video

Add a product image, GIF, or video that represents the digital product you're selling.
If you're selling an image, you can add a watermark

To add product media:

  1. Select an option:
    • Click Add Images to add images or GIFs.
    • Click Add Videos to add a video.
  2. Click Upload Media to add images, GIFs, or videos and select the relevant media.
  3. Click Add to Page.

Step 4 | (Optional) Add info sections

You can add helpful product information that customers can view on the Product Page. 

To add an information section:

  1. Click +Add an Info Section.
  2. Enter the title.
  3. Select an option:
    • Add text: Enter the relevant information and use the text editing toolbar to format the text.
    • Add a table: Click the Table icon  to add a table.
  4. Click OK.

Step 5 | Add pricing information

In the pricing section, you can enter the product price and optionally add a sale price. 

To add pricing information:

  1. Enter the product price.
  2. (Optional) Add a sale to the product:
    1. Enable the On sale toggle.
    2. Select an option:
      • Click the price icon and enter the amount of the discount (e.g. $10 off).
      • Click the percentage icon and enter the discount percentage (e.g. 10% off).
      • Enter the sale price directly in the Sale Price field (e.g. enter a $50 discount price).
  3. Enable the Price per unit display: Learn more
    Tip: Price per unit is usually relevant for physical products.
    1. Enable the Show price per unit toggle.
    2. Under Total product quantity in units, select the relevant type of unit (e.g. ounces) from the drop-down.  
    3. Under Total product quantity in units, enter the total product quantity in units (e.g. if you are selling a 5 ounce jar, enter "5").
    4. Under Base units, enter the unit you want to measure by (e.g. enter 1 ounce to display a price per ounce).
  4. (Optional) Enter the cost of goods

Step 6 | Set inventory options

Since this is a digital product, you don't need to track specific inventory amounts. You can, however, add an SKU to your product and set the product as "In stock'.

To set inventory options:

  1. Disable the Track inventory toggle.
  2. Select In stock from the Status drop-down.
  3. (Optional) Enter an SKU. 

Step 7 | Save your changes

Click Save to display your product online.


Click a question below to learn more about selling digital products.

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