Wix Stores: Adding a Digital Product
7 min
In this article
- Step 1 | Add your basic info
- Step 2 | Upload the file you're selling
- Step 3 | Set pricing
- Step 4 | Add product images, GIFs, and videos
- Step 5 | Manage inventory
- Step 6 | (Optional) Create modifiers
- Step 7 | (Optional) Add info sections
- FAQs
Start building your online store by creating your products. You can offer digital downloads, such as eBooks, audio files, or images. If you want to sell a group of digital downloads together, you can do so by saving them in a ZIP file format.
This article will guide you through the process of creating and listing digital, downloadable products. Learn how to create physical products.
Step 1 | Add your basic info
To get started, enter the product's name and description. Optionally, you can also add a product ribbon, such as a "Best Seller" ribbon.
To enter the basic product info:
- Go to Products in your site's dashboard.
- Click +New Product.
- Select Digital file.
- Enter the product name (max. 80 characters).
- (Optional) Add a ribbon:
- Click to select an existing ribbon.
- Type the new ribbon text (e.g. May Sale) and click to add it.
- (Optional) Add a brand attribute.
Tip: Brands help Google "understand" your product and make your product eligible for rich results. - Enter a product description.
Product description tips:
- Click Generate AI Text to help compose an effective product description.
- Highlight text to add a link, bold it, or add other customizations.
- You can paste an image into your product description.
Step 2 | Upload the file you're selling
Start by uploading the digital file you want to sell. If you want to create a digital product made up of more than one file, save them together as a ZIP file and then upload that file.
The following digital file formats are supported:
Digital File Type | Supported Formats | Maximum File Size |
|---|---|---|
Image | .jpg, .png, .gif | 50 MB |
Audio | WAV, FLAC, M4A (Apple lossless, MP3). Audio files must be stereo, not mono. | 100 MB |
Document | .doc, .docx, .xls, .xlsx, .ppt, .pptx, .odt, .odp, .pdf, .epub | 1 GB |
Zip | .zip | 1 GB |
To upload a digital file:
- Click +Upload File.
- Select Digital file.
- Click Upload File and select the type of digital file you want to upload.
Note: The file must be uploaded by the site owner, not by a site collaborator. - Select or upload the file and click Add to Product.
Step 3 | Set pricing
Now you can add the product price and manage other pricing options. To indicate that the price has been reduced, you can add a strikethrough price.
To set pricing:
- Enter the Price.
- (Optional) Enter the Strikethrough price (i.e. the price before a markdown).
- (Optional) Enter the cost of goods (i.e. what it costs you to make or buy the product).
Note: Your profit and margin are calculated automatically and aren't displayed to customers. - If you set up tax groups, select a tax group.
Tip: In some locations, digital products aren't taxed as the same rate at physical products.
Step 4 | Add product images, GIFs, and videos
Add a product image, GIF, or video that represents the digital product you're selling.
Important:
If you're selling an image, you can add a watermark.
To add product media:
- Click Add Media.
- Click Upload Media to add images, GIFs, or videos (up to 15).
- Click Add Media.
- (Optional) Click the Crop & edit icon to customize the image in the Wix Photo Studio.
Tip:
Drag the uploaded media to reorder them.
Step 5 | Manage inventory
Now you can set how you manage inventory for this product. Since this is a digital product, you'll likely prefer to mark your inventory as 'In stock' or 'Out of stock', rather than tracking specific quantities.
To configure inventory and enable pre-ordering:
- Click the Track inventory quantity to enable or disable tracking specific inventory amounts.
- Enter the Status (e.g. In Stock) or the Quantity (e.g. 20 items in stock).
- (Optional) Enter a unique SKU and/or Barcode (GTIN).
Step 6 | (Optional) Create modifiers
Offer your digital download with customization options. For example, you can add a personalized dedications or made-to-order graphic.
Important:
The digital download product is sent to your customer automatically when the order is paid. If you want to send a different version that includes a customization, you’ll need to send it to your customer separately.
To create modifiers:
- Click +Add Modifier.
- Enter a modifier name.
Tip: The name is visible to customers only for color swatch and dropdown list modifiers. - Select a field type.
- Customize the field type you selected:
- Dropdown list: Type your options and press Enter after each one.
- Color swatches: Enter your color names and press Enter after each one. Click the color to select a different shade.
- Text box:
- Enter the title (e.g. What name should appear in the image?)
- Select or deselect the checkbox next to This is a required field.
- Enter the maximum characters that customers can enter.
- Click Add.
Step 7 | (Optional) Add info sections
Add 1 or more info sections to your product to provide customers with the information they need to know, such as size charts and product care instructions.
Tip:
After you create an info section once, you can select it to apply to other products.
To add an info section:
- Click +Add an Info Section.
- Choose what you want to do:
- Add an existing section
- Create a new info section:
- Click Create New Info Section.
- Enter a title (visible on your site).
- Enter a name (for internal use only)
- Enter the information.
Tip: You can add a table, images, GIFs and more.
FAQs
What is the digital download badge and do I have to display it?
.How do customers download digital products?
How can manually send my customer a download link?
.
Do I have to display a product price on my site?
