You can customize your event emails that you send to guests. Edit event-specific text from your site's dashboard and use a unified design template for all events.
With the
New Automation Builder, create branded templates with customizable backgrounds, fonts, logos, and images. Event details are automatically pulled from settings, ensuring consistent branding while allowing text adjustments for individual events.
Customizing email text for event guests
Customize the content of guest emails (like the subject line and message) in the Settings tab for each event. Once an email is sent, the new automation builder uses placeholders (called dynamic fields) to pull and replace them with actual details.
For example, A placeholder for {Subject} in the email might be replaced with "Annual Gala 2025 Reminder."
To customize the text in an email:
- Go to Events in your site's dashboard.
- Click Manage next to the relevant event.
- Click the Settings tab.
- Scroll down to Emails you send to event guests and choose the relevant option:
Confirmation email (Ticketed / RSVP)
The confirmation email is sent to guests when they purchase a ticket or RSVP for an event:
- Ticketed Events: Guests receive a confirmation email with their ticket order details and the PDF ticket attached once they purchase a ticket.
- RSVP Events: Guests receive a confirmation email after they RSVP.
To manage the confirmation email:
- Click the Emails are (not) being sent toggle next to Confirmation email to enable or disable confirmation emails for guests upon registration.
- (Optional) Edit the confirmation email content:
- Click Edit next to Confirmation email.
- Update the default email text, including:
- Button Text: Link to the event description.
- Link Text: Link to create the calendar event.
- Click Save.
Reminder emails (Ticketed / RSVP)
The reminder email lets guests know that your event is coming up. Choose how far in advance of the event you want to send the email.
- Click the Emails are (not) being sent toggle next to Reminder email to enable or disable reminder emails for guests before the event.
- (Optional) Change the content and timing of the reminder email:
- Click Edit next to Reminder email.
- Choose how long before the event you want to send a reminder email.
- Update the default email text, including:
- Button Text: Link to the event description.
- Link Text: Create a calendar event.
- Click Save.
Cancelation emails (Ticketed / RSVP)
Before you
cancel an event, you can edit the cancellation email text. For example, you may want to explain why the event was canceled or direct guests to other upcoming events. You can also disable the cancellation email if it isn't necessary.
- Click the Emails are (not) being sent toggle next to Cancelation email to enable or disable the email guests receive if an event is canceled.
- (Optional) Edit the content of the cancelation email:
- Click Edit next to Cancelation email.
- Update the default email text, including the Button Text where you can Link to the event description.
- Click Save.
Waitlists can be created for RSVP events. When you increase the maximum guest limit to allow more people to attend, you can send an automated email to guests on the waitlist.
Note: make sure enable waitlist.
- Click the Emails are (not) being sent toggle next to Waitlist email to enable or disable the email guests receive when free spots open up.
- (Optional) Edit the content of the waitlist email:
- Click Edit next to Waitlist email.
- Edit any of the default text, including Link to response.
Customizing the design of event emails
To customize the design of event emails:
- Go to Events in your site's dashboard.
- Click Manage next to the relevant event.
- Click the Settings tab.
- Scroll down to Emails you send to event guests and click Edit next to the relevant email.
- Click Design / Edit Template next to Email preview.
- Click the Send an email under Action to open the panel on the lefthand side.
- Customize the relevant options:
Sender details attached to your email
- Click Edit under Sender details:
- Sender's name: Edit the name that appears in the recipient's inbox.
- Reply-to email: Edit the email address people reach when they hit reply.
- Click Save.
- Confirm email address and click Confirm.
- Under Create an email, choose what you want to do:
- Edit: Edit your chosen email template:
- When ready, click Save & Continue at the top right.
- Switch template: Use a different email template from a different automation or different automation or email marketing campaign..
- More Actions: Click Preview & test to see and test the email, or Reset to default template to reset the edits you made to the original email template.
- Click Publish Changes to activate your automation.
Under Set email type, select a type for your email:
- Promotional: Non-essential business information or marketing content. Select from the Email notification topics drop-down which email notification topic a recipient can choose to unsubscribe from.
- Business transactional: Essential information to your customers, directly related to their activity on your site. Select from the Email notification topics drop-down which email notification topic a recipient can choose to unsubscribe from.
- Business critical: Only meant for critical cases. Recipients cannot mute these emails and they will be sent regardless of any unsubscribe preferences.
Note: The content of these emails differs depending on the jurisdiction, so if you are not sure, seek legal advice when creating your emails.
Select the email recipients
- Under Set recipients, click + Add Recipients and select all who will receive this automated email when it's triggered.
- Click Apply.
- Click Publish Changes.
FAQs
Click a question below to learn more about customizing event emails and the automation builder.
What is an automation 'installed for you"?
As you build your site and install apps on it, some apps include complimentary automations that are important for the proper functioning of these apps. Some automations are installed on your site upon the app’s installation, and some are installed upon specific events.
Where can I find pre-installed automations for Wix Events?
- Go to Automations in your site's dashboard.
- Click the Installed for you tab.
- Click Filter.
- Select the Wix Events checkbox under Trigger apps.
How can I tell if an automation was installed for me?
What happens if an automation is inactive?
If an automation is Inactive, guests no longer receive those emails.
What is the order confirmation fallback email?
The ticket confirmation email is sent after a guest purchases a ticket. If the designed email fails to send, a fallback email is triggered. This temporary email includes a link to open the ticket in a new browser.
What happens if I delete a dynamic value from an email template?
The text from the Settings tab of your event will no longer be included in the email.
How can add back a dynamic value that I deleted?
Add personalized content
- Go to Events in your site's dashboard.
- Click Manage next to the relevant event.
- Click the Settings tab.
- Scroll down to Emails you send to event guests and click Edit next to the relevant email.
- Click Design / Edit Template next to Email preview.
- Click the Send an email under Action to open the panel on the lefthand side.
- Click Edit under Create an email.
- Click + Add and select Text.
- Click + Add Personalized Content.
- Click the Which value do you want to add? drop-down and select the relevant dynamic value.
- Click Save.
- Click Apply.
