Wix Automations: Understanding Email Types
In this article
- Promotional emails
- Business transactional emails
- Business critical emails
- FAQs
When sending an automated email, you're asked to select an email type for it – promotional, business transactional or business critical. The type you choose determines your recipients' ability to mute or unsubscribe from the email, and whether or not it affects your email marketing balance.
Important:
Your email marketing balance covers both regular email campaigns and automated email campaigns.
Emails sent through automations reduce your monthly balance too. You can send 200 emails a month for free, or
upgrade your email marketing plan to send more emails.
Promotional emails
Promotional emails are non-essential business information or marketing content. These types of emails
will always be counted towards your monthly balance. Recipients who have unsubscribed or muted the selected notification topic will not receive this email.
Read an example of an automation with a promotional email
Business transactional emails
Business transactional emails include essential information to your customers, directly related to their activity on your site. Recipients who have muted the selected email notification topic will not receive this email.
These types of emails will only be counted towards your monthly balance if you're the one who created the automation. If an App automation includes this email type, it will
not count towards your balance.
Read an example of an automation with a business transactional email
Business critical emails
Business critical emails are only meant for critical cases. These should be reserved only for emails that are absolutely necessary to send, where it makes sense to not display an unsubscribe link.
Recipients cannot mute these emails and they will be sent regardless of contact's subscription status.
These types of emails will only be counted towards your monthly balance if you're the one who created the automation. If an App automation includes this email type, then it will
not count towards your balance.
Read an example of an automation with a business critical email type.
FAQs
Click a question below to learn more.
Do I have to select an email type?
How can I tell if an automation is an App automation?
What is the difference between business transactional and critical?
