The New Automation Builder: Understanding Email Types
3 min read
When sending an automated email you need to select an email type (Promotional, Business transactional, Business critical).
Choosing the purpose of the automated email will determine how or when your recipients can mute or unsubscribe from your emails, and if your email marketing balance will be affected.
Your email marketing balance shows the number of emails you can send to recipients each month. Automated emails are included in the email balance. You can send 200 emails a month for free, or upgrade your plan to send more emails.
Promotional
Promotional emails are non-essential business information or marketing content. These types of emails will always be counted towards your monthly balance. Recipients who have unsubscribed or muted the selected notification topic will not receive this email.
Read an example of an automation with a promotional email type.
Business transactional
Business transactional emails are essential information to your customers, directly related to their activity on your site.
These types of emails will only be counted towards your monthly balance if they were 'created by you'. If an automation was 'Installed for you' with this email type, then it will not count towards your balance.
Recipients who have muted the selected email notification topic will not receive this email.
Read an example of an automation with a business transactional email type.
Business critical
Business critical emails are only meant for critical cases. These should be reserved only for emails that are absolutely necessary to send and are ok to not have unsubscribe links.
These types of emails will only be counted towards your monthly balance if they were 'created by you'. If an automation was 'Installed for you' with this email type, then it will not count towards your balance.
Recipients cannot mute these emails and they will be sent regardless of any unsubscribe preferences.
Read an example of an automation with a business critical email type.
FAQs
Do I have to select an email type?
How can I tell if an automation was installed for me?
What is the difference between business transactional and critical?
