Wix Automations: Understanding Email Types

When sending an automated email, you're asked to select an email type for it – promotional, business transactional or business critical. The type you choose determines your recipients' ability to mute or unsubscribe from the email, and whether or not it affects your email marketing balance.

Promotional emails are non-essential business information or marketing content. These types of emails will always be counted towards your monthly balance. Recipients who have unsubscribed or muted the selected notification topic will not receive this email. 

Business transactional emails include essential information to your customers, directly related to their activity on your site. Recipients who have muted the selected email notification topic will not receive this email.

These types of emails will only be counted towards your monthly balance if you're the one who created the automation. If an automation was 'Installed for you' with this email type, it will not count towards your balance. 

Business critical emails are only meant for critical cases. These should be reserved only for emails that are absolutely necessary to send, where it makes sense to not display an unsubscribe link.

Recipients cannot mute these emails and they will be sent regardless of contact's subscription status.

These types of emails will only be counted towards your monthly balance if you're the one who created the automation. If an automation was 'Installed for you' with this email type, then it will not count towards your balance. 

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